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A very good afternoon everyone.

For those of you who don't know me, my name's Manish Kumar and I am here to present on Indigo
Airlines which has been in news from the last few years for consistently making profits in domestic
airline and recently for being the only Indian airline to be in profit in fy2013.

In the next few min, I will be talking about the Introduction and History of IndiGo, Some Key Facts and
competitive analysis of it, SWOT analysis and awards and achievements.
Introduction and History:
IndiGo is a private, low cost carrier, based in Gurgaon, Haryana, India. The airline started operations in
August 2006 and is currently is the largest airline in India by Market Share. The airline is also the fastest
growing airline in the world.
IndiGo was set up in early 2006 by Rakesh S Gangwal, a USA-based NRI and Rahul Bhatia of InterGlobe
Enterprises. InterGlobe holds 51.12% stake in IndiGo and 48% is held by Gangwal's Virginia-based
company Caelum Investments.
IndiGo commenced operations on 4 August 2006 with a service from New Delhi to Imphal via Guwahati.
Some Key Facts:
With its fleet of 66 new Airbus A320 aircraft, the airline offers 422 daily flights connecting 34 destinations.
Moving on to the Competitive analysis of IndiGo Airline.
IndiGo has a simple philosophy: offer fares that are always low, flights that are on time, and a courteous,
hassle-free travel experience.
As you can see it is offering the cheapest fare in almost all the routes.
IndiGo is known for its On Time Performance. A report conducted at 6 metro airports by DGCA (Director
General of Civil Aviation) says that on 95% occasions Indigo has been on time which is way ahead of its
competitors, Jet Airways and Go Air.
This is why, IndiGo has been able to capture a market share of 29.5 per cent as of June, 2013 which is
which is more than one-fourth of total market share of all the Indian airlines combined, in the process
dethroning the full-service carrier Jet Airways, which had held that position for many years. The airline
had reached the position just six years after operations commenced.
By December 2010, IndiGo replaced the state run flag carrier Air India as the top third airline in India.
It already had a 17.3% of the market share, behind Kingfisher Airlines and Jet Airways.
By early 2012, IndiGo had taken the delivery of its 50th aircraft in less than 6 years. IndiGo is known to
have placed the largest order in commercial aviation history during 2011 at that time, when Airbus won
the US$15 billion deal for 180 aircraft. This deal pushed up the percentage of Airbus aircraft in India to
73%.

By February 2012, IndiGo was expanding rapidly and was making solid profits, the only airline in India to
do so. It had replaced Kingfisher as the second largest airline in India in terms of market share.
IndiGo's strong adherence to a low-cost model, buying only one type of aircraft and keeping operational
costs as low as possible along with an emphasis on punctuality are said to be some of the reasons for its
success even when the airline industry in India is going through a bad patch.

In January 2013, the Centre for Asia Pacific Aviation announced with, along with Indonesian airline Lion
Air, IndiGo was the second fastest growing low-cost carrier in the continent.
In the same month, IndiGo became India's first airline to take the delivery of the Airbus A320-200 aircraft
equipped with sharklets.
Aditya Ghosh, IndiGo's president said that this move would help them reduce fuel burn.
Which accounts for why IndiGo was the only Indian carrier to remain profitable even as its peers bled.
Strengths:
It has strong backing promoters like by Rakesh S Gangwal, and Rahul Bhatia of Interglobe
Enterprise.
Only LCC to make consistent profits.
As of June 2013, its market share is 29.5% which is the greatest market share among all.
In January 2011 IndiGo received a license to operate international flights after completing five
years of operations. So, venture into international markets has boosted the brand value.
Over the following weeks, the international services were expanded to serve Bangkok,
Singapore, Muscat and Kathmandu from New Delhi and Mumbai. Indigo had applied to operate to
Dammam and Doha but due

Weaknesses:
Not too many routes - Compared to its competitor like Jet Airways, it has not too many routes.
In January 2011 IndiGo received a license to operate international flights. So, it needs to
establish itself on international destinations
Opportunities
Opening up of International routes will help it further grow.
Largest Market share among LCCs in Indian Market would help cater more passengers.
Middle Class taking to the skies now-a-days
Threats
Plenty of new LCCs to compete with and now Air Asia is also coming which is big headache for it.
Rising Labour costs and changing govt. policies
Rising Fuel Costs
Awards and Achievements
Indigo due to its simple philosophy got many achievements and won several awards.
To name a few:
Best LCC award from 2010-13 by Skytrax.
In January 2013, the CASA (Centre for Asia Pacific Aviation) announced IndiGo was the second
fastest growing low-cost carrier in the continent.
In the same month, IndiGo became India's first airline to take the delivery of the Airbus A320-200
aircraft equipped with sharklets which will help reduce fuel consumption