Format - Course outline (2014-15)

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Name of the course -COMPETITIVE AND GLOBAL STRATEGIC MANEGEMENT
School of Business Management, NMIMS
MBA FB & Entrepreneurship : 2013-2015
Trim: IV
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Instructor: Shailesh Dudani
Email Id: shaileshdudani@rediffmail.com Phone : +91 9867013305
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Goals :
The primary aim of this course is to develop an understanding of the strategic management of an
enterprise engaged in international business. This covers understanding how the competitive
position of a firm is devised based on analysing structure, country-based sources of advantage
and their distinctive competencies.

Objectives:

A competitive landscape has emerged as a result of the increasing globalisation. The Course
focuses on how firms can develop competitive globalization Strategies . The course deals with
how organisations can use the strategic management process to understand those international
competitive forces and develop competitive advantage systematically and consistently.

On successful completion of this module students will be able to:
Understand the drivers for international expansion, including country, industry, and
firm influences;
Understand unique management issues that confront international business units;
Analyse different competitive strategies in globalising industries;
Assess strategies needed to compete internationally.

Evaluation Criteria:

Class-participation/individual presentations 15 Marks
Group assignments 25 Marks
Mid-term examination 20 Marks
Trimester-end Examination 40 Marks







Session Details: 1-20 (for 90 minutes sessions) / 1-10 ( For 3 hrs sessions)

Session No. Contents/ Pedagogy / Cases / Chapter wise reading / Essential Reading
1 &2 Introduction to Strategic management, basic concepts, imp, merits, various
task of strategic mgmt., imp of Strategy formulation & implementation.
Vision, Mission and business definition, Indian & MNC egs of Vision
Mission Stmt, Characteristics and benefits.
3.& 4 Setting Objectives- Strategic, Financial Objectives,. Importance of Creativity
and Innovation in Corporate Strategy and case study of Nokia & Pidilite.
5 & 6 Environmental scanning, External Strategic Management audit. Industry
Analysis. Environment survey and appraisal -Industry and competitive
analysis-dominant economic features, strength of competition and competitive
forces. The Strategic management Process- Situation analysis, Formulating
Corporate level Strategy, Portfolio Strategy. Accord Case Study
7 & 8 BCG Matrix, Tows Matrix, Internal Factor evaluation matrix, External Factor
Evaluation Matrix, Competitive Profile Matrix. Formulating Business level
Strategy Porters competitive Forces and Strategies, Cooperative Strategies.
Strategic implications of five competitive forces,
9 & 10 GE Mc kinseys Matrix, Ansoffs Matrix, Market Penetration, Market
development, Product development & unrelated diversification s.. & NTPC
Case Study
11 & 12 Strategy clock, Evaluating & reviewing a strategy + Future Group Case Study
13 & 14 Value Chain Analysis Porters Balanced Score Card + Project presentations
by Group 1,2,3
15 & 16 Blue ocean Strategy + Project presentations by Group 4, 5, 6
17 & 18 Strategy for High Growth Phase Industry. Issues concerning international
Business units & rapid expansion. Project presentations by Group 7,8,9
19 & 20 New economy Strategies for Completive & Global Strategic Management in
Family run Business. Evaluation of Strategies to compete globally. Case
presentation.


Text Book References:
Hill C.W.L. International Business McGraw Hill Irwin
Competing in the Global Marketplace 2007 (6
th
Ed.)
Hunger J.D. & Essentials of Strategic Management Pearson Prentice
Wheelen T.L. Hall 2007 (4
th
Ed.)
Johnston, G., Exploring Corporate Strategy Prentice Hall
Scholes K. & Text and Cases Financial Times
Whittington R. 2008 (8
th
Ed.)
Ghemawat, P. Redefining Global Strategy Harvard Business
School Press 2007
Ball D.A., International Business
McCulloch W.H., The Challenge of Global Competition McGraw Hill Irwin
Geringer J.M., 2008 (11
th
Ed.)

Other references:
1. Alex Miller
2. Thomson & Strickland
3. Fred David

Internet References: www.wef.com www.doingbusiness.org

Prepared by Faculty Recommended by Area Chairperson/Prog Chairperson


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Approved By Dean SBM

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