SWOT ANALYSIS

STRENGHT
1. Abundant availability of rawmaterial.2. Vast network of manufacturingfacilities all over country.3. Vast
domestic market.4. Urbanisation.

WEAKNESS
1. Poor infrastructural facilities.2. Lack of adequate quality control.3. Insufficient supply chain.4. High
requirement of workingcapital.

OPPORTUNITIES
1. Rising income level & changingconsumption pattern.2. Favourable demographic profile.3. Development in
contemporarytechnology.4. Opening of global markets.

THREATS
1. Affordability & cultural preferenceof fresh food.2. High inventory carrying cost.3. High taxation.4.
Competition betweenNational & regional players


SWOT Analysis
Strength
1.Excellent branding and advertising on TVCs and print ads
2.Excellent distribution and availability
3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name
Weakness
1.Health conscious people avoid High fat and cholesterol in potato wafers
2. Wafers have high customer brand switching, hence difficult to understand
customers
Opportunity
1.Leverage successful brand ITC
2.Advertise more to attract target group
3.Buy out smaller competition and tie-ups with resort, food chains
Threats
1.Threat from local substitute snacks
2.Reduced consumption by health conscious people

SWOT ANALYSIS:
SWOT ANALYSIS STRENGTHS: Well established network 16 different flavours WEAKNESS: New entrant in market Tough competition

Slide 49:
Opportunities: Fragmented Market Few Players Threats: Unorganized Market Stiff Competition with Regional Players

Conclusion:
Conclusion Frito Lays still holds the greater share of market as compared to ITCs Bingo Bingo is expected to grow very fast and will be a
major threat to its competitors .





CHAPTER 3
SWOT ANALYSIS OF BINGO
3.1 Strengths
Large Distribution network
Abundant availability and easy access to raw material
Vast domestic market
Urbanisation
3.2 Weaknesses
Lack of adequate quality control & testing methods when compared top international
brands like Lays or Pringles
Low availability of adequate infrastructural facilities and technology as it is a new
entrant in this segment
High requirement of working capital
3.3 Opportunities
Expansion of current markets
Rising income levels and changing consumption patterns
Favourable demographic profile and changing lifestyles
Integration of development in contemporary technologies offer vast scope for rapid
improvement and progress
3.4 Threats
Competition between national and international players
Competition from unbranded players
Affordability and cultural preferences of fresh food especially unbranded ones
High inventory carrying cost
High taxation
High packaging cost
STRENGTHS:

Availability of Raw materials
Availability of Manufacturing facilities
Domestic markets
Urbanization
Catering the market distribution

WEAKNESSES:

Insufficient infrastructure
In-prominence in quality control, unable to meet the international standards
High working capital
Lack in innovation on variants
Large number of intermediaries thus causing a slog in distribution

OPPORTUNITIES:

Change in consumer patterns
Rise in income level of customers
Change in lifestyle and demographies
Opening of new international markets
Integration of new technologies

THREATS

Prevalence of cultural taste brands
High taxation
Inventory cost
Stiff competition with regional players
Close competing Multinational brands