Corporate Social

Responsibility Of Banglar
Mela
CSR


12/24/2012
Banglar MELA Fashion House




2




Submitted By:

Kazi Iftahaz Ahmed 1030239530
Samiur Rahman 1230 315 630
NUZHAT Sultana Ibrahim 1230 888 630
Nabila Hossain 1230 550 630
Submitted To:
Afnaan Ahmed
Lecturer
North South University
Date of Submision: 24/12/2012

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Table Of Content






SL NO. Topic Page
1. I ntroduction 4-5
2. Ethical Conduct Of Banglar Mela 5-9
3. CSR of Banglar Mela Fashion
House
9-22
4. I ndividual Level Outcomes 23-24
5. Analysis 25-26
6. Recommendation 26
7. Conclusion 27
8. References 28

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I ntroduction: In Modern world Todays Business are ongoing changes. It
requires new knowledge and skills as a means of knowledge innovation. Now this
knowledge is transfer into the workplace by the fact of increase knowledgeable
workplace in order to remain competitive market and business sustainability.
Corporate Social Responsibility are one of the important buzzword of modern
business. It creates the ability of knowledge and transfer into skilled and
knowledgeable workforce. In contrary the scenario of the modern world there are
lot of surrounding business circumstance factors based on CSR and it cant be
judged properly without proper evidence. By considering this fact this research
paper emphasizes the similarities and dissimilarities between the theoretical facts
of Corporate Social Responsibility. We found new opportunities on this research
paper. There are some limitations which we are not found properly. This paper
occupy a judgmental approach to case study of a multinational corporation to
demonstrate a broader perspective of viewing the role of CSR to create
knowledgeable workforce in an emerging economy.
In our research paper we are focus on the CSR of Banglar Mela fashion house.
Banglar Mela started its operation from May 2001 add within this time it has
achieved the position of one of best-branded doth showroom of handloom in the
town.
The concept of Banglar Mela was to prove that, it is possible to create panoramic
designs of cloths by using local and traditional fabrics. And to promote them in the

5

market with a reasonable price. And till now, they execute their operation
according to their philosophy.
Their first showroom was established in Banani and 2 nd in Mirpur. Now Banglar
Mela store at other place of Dhaka Uttara, Dhanmondi, Malibagh and recently
added Deshidosh at Bashundhara City Phanthopath.
Apart from their business activity, a very appreciable thing about Banglar Mela is
with their occupation they have also maintain their social responsibility and
awareness as a human and as worthly citizens of the country. And they proved it
by their remarkably done social activities.
Such as from the very beginning, in their organization they have involved mentally
retarded individuals and have given them the opportunity to work and to earn like
every normal human being. And has also helped them to change their view of life
and also the idea towards these mentally retarded people who are unfortunately
thought of no use in the society. Chief Designer of Banglar Mela Emdad Hoque
said Banglar Mela not just a store, Banglar Mela represents the culture socio
environment thru our line-up.
Ethical Conduct of Banglar Mela: Banglar mela fashion house are much more
aware about their ethics. We know that for every organization they try to follow
four ethical conducts. These are :
Ethical awareness
Ethical Education
Ethical Action
Ethical Leadership

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Ethical Awareness: Ethics related with many fields. Without Ethics, the lives of
people are at stakes. Nevertheless, there is a decrease about the values of Ethics
today. Over the past several decades, public opinion polls have reported a
dramatic increase in the number of individuals who perceive that attention to ethics
have been declining steadily. Furthermore, there is an observation of the misuse
of power and discretion by individuals performing organization roles. . A number
of psychologists who have bad purposes ignore the principles when their
professional lives relate with fames or wealth. They may take advantages on rich
patients to extend the treatment plans so that the professionals can enjoy the
payments. Otherwise, the patients will be treated badly. At the same time, the
psychologists may give short treatment plan to get rid of the cases. So Banglar
Mela Fashion House tries to focus on these ethical awareness. In their organization
they set some rules and regulation for their organizational purposes. There is a
short list of ethical Awareness of Banglar Mela.
Ethical Awareness Ethical Education
Ethical Action Ethical Leadership
Code of
conducts of
Ethics

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Banglar Mela much more aware about child labor so they dont hire any
workers under 18.
Banglar Mela gives more concentration on every employees and their
performance.
They give more extra facililities for female workers.
Every employees are treat equally and there are no discrimination among
workers.
Banglar Mela doesnt use any foreign design in their clothes.
For every clothes they try to use par anomic design through local and
traditional fabrics.
Their main concept is trying to focus on Bengalee culture through their
clothes.
Ethical Education: Ethics are often summed up in what is considered the golden
ruledo unto others as you would have them do unto you. While this makes
sense as a general rule of thumb, it is not entirely useful when looking to define
business ethics. Now according to these business ethics codes of conduct Banglar
Mela concentrate more on ethical education. They doing some training program for
employees which based on ethics.
In most organizational ethical code of conduct based on ethical awareness. They
dont use any other proper guidelines for ethics. But some organization follow the
ethical education for organizational purpose. Banglar Mela is one of them. In many
fashion houses they are trying to follow their design so Banglar Mela think
something different. They try to use our cultural design through their clothes. So
every employee need to understand that these clothes not only just a normal

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clothes, it belongs with our culture. Every employee treated equally in their
workplace. Every employee has their independence in their work and they can
create some new ideas in their training session. This training session gives
employee the opportunity to practices their ethical value. In training session
employees also taught about their competitors performance. So employee can
easily understand their weakness and tries to improve their performance. They also
give employees to aware that while working session they must have to keep their
environment safe.
Customer is the key component for every organization. So in training session
employees get some proper education of behavior of the customer. In creating the
design employees have to realize that they dont use any unreasonable design to
get their customer de motivated. So when an employee 'thinks ethically' they are
giving at least some thought to something beyond themselves.
Ethical Action: In Ethical Culture, we affirm the importance of working to make
our own lives and the world around us more humane. Local Ethical Societies
engage in a wide range of service, humanitarian and social change projects. But
according to ethical action Banglar Mela are not officialy or unofficially try to
follow ethical action for employees purposes.
Ethical Leadership: One important way for business leader to model ethical
behavior is to admit when they are wrong and correct their organizations mistakes
and problems. Unfortunately not all organizations are able to build a solid
framework of business ethics. As for Ethical leadership Banglar Mela just
unofficially try to follow these codes of conduct.

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CSR OF Banglar Mela Fashion house
The first question that needs to be answered is what do we mean by corporate
social responsibility or CSR?

We can define Corporate social responsibility as the behavior that society
commonly expects of businesses in matters of public concern.. A view of CSR
suggests that the efforts of the firms should be intended mainly for the profit
making for investors. And the other view of CSR is that the manager of the firm
should decide what portion of the firms profit should be utilized for specific
public issues such as improvement of the education system, medical research, etc.
There are two competing theories of CSR, they are:
0 1 2 3 4 5
Ethical Leadership
Ethical Action
Ethical Education
Ethical Awareness
decrease
increase
sell

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A) The agents of capital view: states that corporations have to take the
responsibility to maximize profits while abiding by the rules of the society.
And
B) The social contract view: states that the society we live in has improved a lot
and now should start to concentrate more on improving quality of life and begin
addressing environmental concerns.

The concept of corporate social responsibility is a relatively new and modern one.
CSR is a new concept apart from the occasional social beneficial services carried
out by some business firms. Businesses are run by governments, labor unions and
consumer groups. These powerful governing bodies consider CSR as a long-term
investment in PR (Public Relation). In the context of Bangladesh, CSR is more
applicable for the export-oriented industry. Due to globalization, CSR has become
a necessary practice for businesses in Bangladesh. CSR looks out for the benefits
of all stakeholders, not just for the stockholders. In order to adapt to the process of
globalization the country is sensing the necessity for practicing CSR. But the total
status of application of CSR in Bangladesh is very small. Some factors that
challenge the progression of CSR practices include lack of Good Governance,
lack of strong labor unions or consumer rights groups, and failure of the business
community to identify CSR as a pre-condition for survival in export and PR
investment local market . After learning the importance of CSR for the local
business community from incidences of boycotting from the importer ,there is a
gradual increase in the application of CSR in Bangladesh.

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For the purpose of addressing the social problems or the problems of the
stakeholders, the business community fashioned a new approach in their business
strategies and named it CSR. And via CSR companies plan to strike a balance
between economic and social goals, where the resources are consumed in a rational
manner and social needs are addressed maturely. CSR can be seen as an all-
inclusive set of policies, practices, and programs that are incorporated into business
operations, supply chains, and decision making processes all the way through the
business enterprise and include responsibilities for present and past actions in
addition to sufficient attention to future impacts. The focus of CSR can vary from
business to business, and can also vary by size, sector and also by geographic
region.
A. HI STORI CAL PERSPECTI VE OF CSR


CSR is a notion in which firms incorporate communal and ecological issues in
their business operations and in their interactions with their stakeholders
voluntarily. It is claimed that corporations should act both responsibly and
ethically. But this goal is complex and very hard to achieve. It seems that
corporations now face a battle between their motive of profit making and the
ideologies of CSR. Banglar Mela also faces a similar problem in their company.

The term Socially responsible means satisfying legal obligations and also
taking a step beyond and investing some portion of the profit into human capital,
the environment and in trustworthy relationship building with stakeholders. Quite a

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few bunch of companies with good social standing and environmental records
suggest that CSR activities can be the cause behind better performance and can
also produce more revenue and growth. Banglar Mela also believes that their CSR
activities have helped them to increase the revenue and growth and also for the
better perfomance. Their socially responsible usually generate satisfactory
financial returns. Some internal areas of business that are influenced by CSR are:
increasing the concentration of using 100% desi cotton, implementing more on the
desi traditional culture in clothings, health and safety during work, adjustment to
changes and management. The external areas include local communities, business,
partners, suppliers and consumers, human rights for the mentally retard people,
proper education and guidline for the autistic childrens. Their CSR includes
arranging a simple social service event for the community, such as they organise
fashion shows for the fund raising of the autistic childrens. Here the autistic
childrens mainly perform.

B . I MPLI CATI ONS OF CSR TO BUSI NESS ACTI VI TI ES


In theory, business persons are pressured to behave ethically or adopt CSR
ideologies by the market mechanism and the legal system. But when we go outside
and take a look into the real word, we see that both the economic and the legal
system are flawed. Therefore individuals need to define what is right and wrong
conduct in business. Banglar Mela has given a great amount of to CSR, even
though Consumer Rights Movement, the implementation of government rules and
regulations and a systematic vision regarding the economic importance of CSR are
not so popular in the corporate world in Bangladesh. They are much more aware of
the direct economic value of CSR. By incorporating CSR as a strategic investment
into their fundamental business strategy, management instruments and operation,
Banglar Mela has been able to contribute to social environment affecting the
development of mankind. The chief designer of Banglar Mela Mr. Emdad Haque

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believes that CSR is not a cost, it is an investment. Therefore, by incorporating
CSR, their businesses will be able to contribute to the society and at the same time
minimize risk due to uncertainty.

C. THE ROLE OF CSR I N THE DEVELOPMENT OF THE COMMUNI TY


In the context of Bangladesh, CSR can contribute immensely for the development
of the community. The businesses can help develop the community by creating
jobs, thereby reducing the rate of unemployment. Banglar Mela took a very
unusual step in reducing the rate of employment. In their company they have
included the mentally retarded people to work for and earn. It has been a very risky
step but yet fantastic one taken by the owner. CSR can also help provide primary
education. This fashion house has a wonderful work on providing the education.
They give free education to the autistic childrens and provide them with proper
guidlines from which they are pretty much neglected by the society of Bangladesh.
Through CSR they gave immense help for developing the economy, society and
the environment for a country like Bangladesh.

D. THE APPLI CATI ONS AND REALI TI ES OF CSR I N BANGLADESH


From the beginning of its inception, CSR ideologies and practices created a long
history of social service activities in Bangladesh. These social service activities
included donations to various charitable organizations, poor people and religious
institutions. Until now, most of the Bangladesh based businesses are either family
businesses or are first generation businesses. Many among these business firms are

14

involved in community service work as a form of charity without any particular
business policy regarding the money spent for these community services or without
any selfish motive of financial profit behind this mask of goodness. Majority of the
SMEs (falls under informal sector), with their low management structure, do not
have sufficient resources to address social or environmental issues. These
limitations influence the top management of local companies to contemplate only
about the profit maximization rather than thinking about doing business which
would generate profit and also help the planet and people. The discussions on
practices of CSR ideologies are comparatively new but the CFR ideology has been
around for a while. As a part of the global market, it is difficult for Bangladesh to
ignore CSR standard especially in the export sector. It is a well known fact that the
status of labor rights practices, environmental management and transparency in
corporate governance in Bangladesh are not satisfactory, mainly due to poor
implementation of existing laws and insufficient pressure from civil society and
interest groups like Consumer Forums. Since the popularization of the CSR
practices in the international business practices, CSR is becoming one of the
factors which help determine market accesses. CSR is slowly becoming an integral
measure for local acceptability. Proper practices of CSR ideologies will prove to be
very useful for improving corporate governance, labor rights, safety in work place,
unbiased treatment of workers, community development and environment
management, and would also prove to be useful for ensuring global market access
and industrialization. CSR involves working with stakeholders and it is vital to
work from within and analyze the stakeholders concerns so that the Ideologies of
CSR becomes an inseparable part of the company .Now-a- days, various CSR
dimensions are practiced in Bangladesh. The SMEs are mainly export dependent.
The US and EU buyers provide guidelines to RMG industry in order to make sure
of the standards. Moreover, some buyers from EU went to see the sites of recently
shut down garments factories. Due to insufficient and inappropriate CSR practice
in Bangladesh, A temporary ban on shrimp export to EU was imposed based on
health and hygienic standard and appropriate remedial action was followed
immediately a. But, some of the exporters found difficulty in convincing the
US/EU buyers to have positive attitude towards Bangladesh after this incident.

15


Lack of implementation of Industrial Laws and Regulations, weak unions, absence
of consumer rights groups and high level of corruption within the regulatory bodies
make CSR violation massive in Bangladesh. The RMG sector and the overseas
manpower export are the two most important foreign exchange sources. The
workers work in shockingly unhygienic ambience, and insufficient fire safety
facilities, this is often followed by poor sanitation facilities in the work place. The
workers are offered very low compensation and different forms of abuse are
commonly faced by the workers. All these have forced the workers in the RMG
sector to fashion an industry wide movement in order to establish their rights in the
work place.

These workers go abroad searching for jobs and recruiting agencies exploit them at
every chance they get. These workers, who are mostly rural, illiterate people sell
all their belongings and take loans at high interest rates to go abroad. But life
doesnt become easier for them abroad. The recruiters cheat them and the overseas
employers behave unlawfully with them. Due to this many of the workers feel
obliges and forced to come back to their motherlands as beggars. Some workers
come back after serving some years in overseas jails. The law enforcing scarcely
help these people out.

Various industrial firms run with fifty year old machinery producing poisonous air,
soil and water pollutants. More up-to-date factories also do not seem to care to
install Effluent Treatment Plants.

Good governance and efficient law enforcing agencies ( RAB, police) can only
provide effective solutions to the following problems (abnormal ripening of fruits
and vegetables using harmful hormones and applying Formalin to fishes to keep
them fresh for a longer time) are all unethical practices which can cause severe

16

health damage. The aforementioned problems arise due to lack of implementation
of CSR ideologies.

E . THE FUTURE AND PROSPECTS OF CSR I N BANGLADESH

CSR is being practiced and implemented in Bangladesh in order to survive in the
competitive and demanding, global, corporate jungle. Since Bangladesh is a
developing country, we have a long way to go and have to face some challenges to
properly implement CSR in Bangladesh. The purpose of Practicing CSR in
Bangladesh is enhancement of performance. In an article published under the title
Good Governance and Market-Based Reforms: A Study of Bangladesh the
writers Fara Azmat and Ken Coghill tried to relate good governance with CSR by
discussing good governance indicators such as regulatory quality, rule of law and
control of corruption in Bangladesh and analyzing how the absence of good
governance indicators affects the victory and maintenance of reforms and gives
rise to the lack of business ethics and CSR in Bangladesh.

F. CSR AND GOOD GOVERNANCE I N BANGLADESH


CSR has been defined as the responsibilities of corporations beyond those essential
by law. The profit making motivations of the shareholders are a highly debated
issue. According to some scholar corporations are not moral agents and therefore
cannot have social or moral obligations. On the other hand, some scholars believe
that all the elements of moral and social responsibility are present in individuals
corporate life. Thus, corporations should be considered as moral agents [5]. In the
agricultural input sector of Bangladesh, CSR is used to explain the necessity of the
corporations to be morally and socially responsible and concentrate on, social,

17

economic, ethical, legal and environmental issues. The legal and ethical aspects are
represented by the private sector not acting in accordance with the laws and rules
and not meeting the obligations placed on them by the state and the society. In
conclusion, environmental contemplation is also vital for the reason of the effect of
polluted and unstable inputs on the soil and on soil fertility.

Like discussed earlier, the lack of business ethics and CSR practice in Bangladesh
is the result of lack of good governance. The central idea in the wake of CSR and
corporate citizenship is that responsible conduct makes excellent business sense. In
Bangladesh, the private sector seems to concentrate on generating profits in the
short term, disregarding the issue of responsible conduct and the merits of earning
the confidence of consumers, which are imperative for the long-run success of their
business. Selling underweight, low quality inputs now and then at higher prices to
farmers and primarily earning profits dishonestly, all back up this. During the
absence of socially responsible behavior in the private sector, a necessity to
develop capacity-building on the part of the state to intercede and implement
appropriate rules and regulations to successfully enforce obedience. CSR
ideologies are developed and they are sustainable in the corporate world. The legal
infrastructure created by the state and the execution effort imposed by the state
significantly affect the development and implementation of CSR ideologies .In the
absence of an effectual state interference in the public interest, private sector
entrepreneurs are less guarded to behave in the public interest and in accord with
CSR. Lack of capacity and will of the state cause abatement of the incentives of
private sector entrepreneurs to practice CSR.

Moreover, entrepreneurs in the private sector do not have enough proficiency and
are not capable and experienced enough to benefit from the open economy. The
government is designing some programmes in order to educate and improve the
skills of the people working in the private sectors. NGOs cannot get involved to
educate the private sector on business ethics and issues of corporate social

18

responsibility since the potential is not adequately exploited.

G. THE PERCEPTI ON OF THE BUSI NESS COMMUNI TY OF
BANGLADESH OF CSR


By social responsibility we mean a firms long terms as well as short term goals and
concerns. If a corporation decides to shut down one of its factories, it may have
favorable effects on the corporations that years balance sheet and profit and loss
statement. But a decision like that may result in decrease in employee loyalty and
productivity at other factories and also a decrease in brand loyalty in inhabitants of
the town may result from such a decision. Thus, business decisions should be taken
on grounds of both social responsibility as well as a profit making.[6] Speakers
acknowledged dearth of proficiency and poor accountability as foremost
hindrances to practicing CSR at a Roundtable meeting organized by CSR Center of
Bangladesh Enterprise Institute, held on Thursday, 23 February, 2006. They
convoluted that not having sufficient expertise and poor accountability of corporate
houses are obstacles to execution of CSR in Bangladesh. The speakers also said
that various CSR activities by Bangladeshi corporate houses are mainly planned
and designed keeping the motive of publicity on mind and the short-term
implications of implementing CSR ideologies. The BEI roundtable meeting on
CSR named Corporate Social Responsibility Practices and Challenges in
Bangladesh was a segment of its Dialogue Series on CSR in Action.

Sanjiv S Mehta, chairman and managing director of Unilever Bangladesh Ltd,
Mohammad Abu Musa, deputy managing director of Dhaka Bank Ltd, and Mohin
Khan, executive assistant (Board Affairs) of BRAC, where among the notable
speakers at the meeting.

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According to BEI President, Farooq Sobhan , corporate entities should gain more
knowledge about CSR and try to understand its importance . The private sector
enterprises will continue to be fragile unless and until they start to implement CSR
ideologies . In addition, The BEI president also said that when it comes to
implementing good corporate governance, Bangladeshi companies are lagging far
behind than companies based in India, Pakistan and Sri Lanka. Mr. Farooq also
said Properly implemented CSR programmes help the companies meet legal and
societal expectations and benefit governments, employees, citizens and
businesses,. He then added that poorly implemented CSR programmes were
nothing more than public relations exercises.

An approximate of 20 elite executives attended the roundtable from both local and
international corporate houses and donor agencies and representatives of Unilever
Bangladesh, Dhaka Bank and BRAC briefed the roundtable about their CSR
activities.
Besides their business activity Banglar Meal performs a great role in the social
awarness activity of Bangladesh. They are one of the most defined boutiques
company in Bangladesh performing the corporate social responsibility(CSR). They
follow both the CSR-
1. The Internal CSR and
2. The External CSR.

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The External CSR that they follow is mostly with the autistic people of
Bangladesh. Mainly in Bangladesh the mentally retarded persons are not allowed
to be in the same level of the normal people. As a result they do not get job, work,
proper education, respect nd even the way of living. They are always prohibited
from these type of facilites.
But the Banglar Mela has given them the the facilities to work on their firm and
earn. In this way they want to make and present a clear view to the whole nation
that mentally retarded persons can also work and earn. They have the right to lead
a normal life.
The Banglar Mela helds an interesting function with these disabled people. That is
that they organize a fashion show where the retarded ones participate wearing the
clothes of their company. Recently they performed in a fashion show in the North
South University Club Carnival 2012 where the mentally retarded children
performed along with the students.
They also give free education to the autistic children and fund a lot of money in the
autistic charity Bangladesh. Banglar Mela wants to make sure that these childrens
grow up with the proper guidelines that are received by the normal children.
The reason they do not perform other external CSR is because that their main
motive is to work within their profession. Like they do not go for the plantation of
External
CSR
Internal
CSR
CSR

21

trees. It is because these activities are time consuming and it gets a bit tough for
them to concentrate on their business. Therefore they concentrate on those CSR
that is related to their business.

They also perform the Internal Corporate Social Responsibility. They pay a lot of
attention to their employees. The company gives bonus to their employees in
various occasions. As a result the employees feel the urgency to work devotedly
for the company. They become more serious and have fun along with the workings
they do.

The company also looks towards their customers. They always try to provide extra
facilities towards the customers. They tend to give various kinds of service to
attract the customers. Such as discounts on special occasion and also come up with
various set of collection that matches the occasion. Such as for Pahela Baishakh
they come up with mainly red and white colour dresses. Then for 21st February
they prefer mainly black and white dresses with bengali letters on them. And for
16th December it mainly focuses on the green and red part.
According to some CSR activities of Banglar Mela we now show some chart of
CSR of Banglar Mela and others.



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They basically try to maintain the culture and tradition of our country. Therefore
their most of the works are related to the our Deshi tradition. Through this, they
encourage evryone to use our own product and also love our own product. They
advertise our tradition in such a way that even people around the world also loves
to get used to our culture and activities. They also dress like us and participate in
many cultural functions.

Therefore from the above mentioned words we can say that Banglar Mela is one of
the most active CSR performing company and is very successful in maintaining it.





25%
20%
15%
20%
15%
5%
CSR of Banglar Mela and others
Banglar Mela k Kraft Anjons Sada kalo Nagordola Nipun

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I ndividual Level outcomes of Ethical Code of conduct and CSR of Banglar Mela
Knowledge and skills of an organizations workforce aims to look at carefully the
structure of CSR at the individual levels outcomes. Individual approach recognizes
the key role of employees level outcomes in the CSR and the importance of
ethical conducts ensuring their commitment and motivation to the organization.
Individual-level outcomes are employees attitudes to their skilled and
knowledgeable organizations as well as individual behavior such as absenteeism or
work effort. So Banglar Mela now realizing the need for improving activities as
effectiveness to be competitive. These ethical codes of conduct would clearly be
useful to identify which practices are most effective in different situations, and
how the practices may work in combination. Besides individual learning has a
great importance in the individual level outcomes in Banglar Mela fashion house.
An advantage of this approach is that the impact of specific practice can be tested.
However, because the theories of CSR operation were established at individual
level, and because the level of ethical analysis was also individual level, individual
employees were the most appropriate respondents for the current position in the
organization as individuals are the most knowledgeable about their feelings and
perceptions. . In this respect, individual-level learning outcomes can be viewed as
more proximal CSR criteria, which antecede more distal effectiveness criteria at
the team and eventually organizational levels of analysis. In addition to individual
performance measures explaining employees attitude measures only can be
conducive to long-term performance and organization sustainability at higher
levels of analysis. Now we can show a graph of balance statement of Banglar
Mela Fashion house that increasing their sells after using CSR programs.

24


















Titles 2012
Jan-Mar
2012
Apr-June
2012
July-Sep
2012
Oct-Dec
1. Beginning cash
Balance
50,00,000 55,00,000 65,00,000 70,00,000
2. Receipts cash
Sales
50,00,000 55,00,000 45,00,000 65,00,000
3. Sales Of
Securities
4,50,000
----

----

----
Total Available Cash 1,04,50,000 1,10,00,000 1,10,00,000 1,35,00,000
1. Cash Purchases
1,050,000 12,60,000 16,00,000 18,40,000
2. Wages & Salaries
12,00,000 15,00,000 17,00,000 20,00,000
3. Manufacturing
Cost
28,50,000 22,60,000 25,00,000 28,00,000
4. Selling &
Administrative
Expenses
21,50,000 23,90,000 25,00,000 27,00,000
5. Marketing
Expenses
13,00,000 10,00,000 8,00,000 12,00,000
6. Tex expenses
4,09,125 4,09,125 4,09,125 4,09,125
7. Track Purchase
8,30,000
---- ----
16,60,000
Total Outflow
97,89,125 88,19,125 95,09,125 1,26,09,125
Total [Inflows-
Outflows]
6,60,875 21,80,875 14,90,875 8,90,875

25

Analysis
Each organizations CSR program improves their organizations success to do so
organization go through CSR program according to this types of program
organization makes effective workforce and its also good for organizations
reputation. Banglar Mela one of the largest fashion house in Bangladesh do various
kinds of CSR programs. They make sure their employees are gaining their
knowledge about their CSR programs and also attract new customer. Banglar Mela
includes in their CSR program more than 100 above experts I order to make their
CSR program perfect. But sometimes all these efforts go in vain. Development
results from CSR programs to develop the performance proper knowledgeable is
necessary. But to do so employees and employers both need to be supportive and
enthusiastic as well. The trainer needs to be helpful to their CSR program.
Employees need to think that if they work the employee properly it will be
beneficial to the organization. After that the employee or the employers need to be
serious in their CSR program. They have to keep in mind that this CSR program
will help them to increase the performance level. Organization itself is not except
from these responsibilities. At first, organizations need to think that is CSR
program is necessary for the employee and for organizations future goal. Overall,
CSR program depends on all of the following: employers, employees &
organization. Without any support of these CSR program will not be created which
is the goal of the organization. Banglar Mela took decisive steps based on their
CSR program strategy. According to some occasion ( Pahela BAishak, EID,
Valentines day etc) Banglar Mela give their employees some special discount.
They also do some uncommon unique fashion show like other fashion house never

26

believes of that like autism children fashion show. In their clothes they try to
remind our Bengali culture so the customer can easily attract with their service.
Recently Banglar Mela also thinking about the old peoples fashion show. Banglar
Mela tries to keep all people in bond. They also didnt ignore the lower level
people. They try to do some unique clothes design for poor people and also sell
them in a cheap price. And for employees Banglar Mela do some vacation tour and
picnic spot in various historical place. So employee gets motivated and its also
helpful for employees performance.
Recommendation
We now understand that Banglar Mela doing very great CSR program but we also
give some suggestion for Banglar Mela.
They could open more show room.
Banglar Mela Sponsor more traditional fashion shows.
Government help for their traditional fashion shows.
Banglar Mela also design clothes for poor people.
Banglar Mela also give more discount to their customer.
Banglar Mela also do free lunch for employees.






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Conclusion
Banglar Mela is a well known fashion house in Bangladesh. We make a holistic
approach and try to critically evaluate their CSR programs to make knowledgeable
and skillful working human capital. We find that at Banglar Mela, they believe
their competitive advantage comes from their CSR programs. Banglar Mela,
authority arrange different CSR programs(autism childrens fadshion show) to
improve their employees ability in order to make skillful(business ,functional&
leadership skill) and knowledgeable workforce to provide a superior customer
experience to their customers that sets us apart from other financial services
companies. They also believe that if we respect the culture of our country the
world will respect us. In fact it has only just begun. Thus they are creating more
CSR programs to influence the organizational outcome and maintain outstanding
service for the customer.






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References:
http://banglarmela.org/index2.php.
http://www.lawyersnjurists.com/resource/articles-and-assignment/ensuring-corporate-social-
responsibility-in-bangladesh/
















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