CHAPTER

TITLE
PAGE
NO.
1.

INTRODUCTION


1-2
2. AUTOMOBILE INDUSTRY&
COMPANY PRODUCT PROFILE

3-37
3. RESEARCH DESIGN
38-42


4. DATA ANALYSIS &
INTERPRETATION

43-74
5. SUMMARY OF FINDINGS
75-76
6. RECOMMENDATION,SUGGETION
AND CONCLUSION
77-79
ANNEXURE & BIBLIOGRAPHY






List of table


Table No DESCRIPTION Page No.
1 Table showing number of respondents according to their age groups. 43
2 Table showing number of Respondents according to gender. 45
3 Table showing number of respondents according to occupation. 47
4 Table showing respondents according to Annual Income. 49
5 Table showing whether the respondents have seen the advertisement.

51
6 Table showing media in which they have seen Hyundai.

53
7 Table showing No of respondents according to the vehicle they own. 55
8 Table showing No of respondents according to the duration of
ownership.
57
9 Table showing number of respondents according to the factor they
considered the most in choosing Hyundai cars.
59
10 Table showing No of respondents according to their preference
rating.
61
11 Table showing the opinion of respondents about the quality of
Hyundai vehicles.

63
12 No. of Respondents according to their likings.

65
13 Table showing No. of Respondents according to their satisfaction
Level.

67
14 Table showing opinion about after sales Service. 69
15 Whether the respondents will suggest their friends to buy a Hyundai
Car.
71




LIST OF CHART
Chart
No
DESCRIPTION
Page
No.
1 Chart showing number of respondents according to their age groups. 44
2 Chart showing number of Respondents according to gender. 46
3 Chart showing number of respondents according to occupation. 48
4 Chart showing respondents according to Annual Income. 50
5 Chart showing whether the respondents have seen the advertisement .

52
6 Chart showing No. of respondents according to the
Media in which they have seen Hyundai.

54
7 Chart showing No. of respondents according to the
Media in which they have seen Hyundai.

56
8 Chart showing No of respondents according to the vehicle they own. 58
9 showing number of respondents according to the factor they
considered the most in choosing Hyundai cars.
60
10 showing No of respondents according to their preference rating. 62
11 Showing the opinion of respondents about the quality of vehicles.

64
12 No. of respondents according to their likings.

66
13 No. of respondents according to their satisfaction Level.

68
14 Showing opinion about after sales Service. 70
15 Whether the respondents will suggest their friends to buy a Hyundai
Car.
72