D Mart

Age :
Occupation:
1 was this the first time u shopped at d-mart?
Yes No
2 How often do you shop at d mart?
Monthly fortnightly weekly need based
3 What would you say is the best reason for you to shop at d mart?
Proximity to residence
Discounts and offers
Variety of products/ brand
Customer service
Ambience/ feel of the store
4 what do u generally shop at d mart ?

monthly provisions
home dcor and utilities
fruits n vegetables
apparel and accessories
5 Are you satisfied with the range of products available in D Mart ?
Yes No

6 How would u rate the quality of the products in d mart
Extremely satisfied
Satisfied
Good
Not satisfied
7 Do u have a budget while shopping?__________
8 Do U exceed your budget? If yes what category of goods do u indulge in ?________
9 Apart from d mart where do u shop?
10 Which of these services rendered by dmart makes your purchasing experience more satisfactory?
Variety of goods
Multiple billing counters
Exchange policy
Customer service
11 Are you a d mart loyalist? If yes reasons for the same?
12 Would you like to apply for loyalty cards if offered?
13 Suggestions for improving the services rendered to you____________________



MARKS AND SPENCERS
Age :
Occupation:
1 was this the first time u shopped at M & S?
Yes No
2 How often do you shop at M & S?
Monthly fortnightly weekly need based
3 What would you say is the best reason for you to shop at M & S?
Brand name
Discounts and offers
Quality of the products
Customer service

Store ambience


4 what do u generally shop at M & S?
Apparel
Lingerie
Accessories
5 Are you satisfied with the range of products available in M & S?
Yes
No

6 How would u rate the quality of the products in M & S?
Extremely satisfied
Satisfied
Good
Not satisfied
7 Do u have a budget while shopping?__________
8 Do U exceed your budget? If yes what category of goods do u indulge in ?________
9 Apart from M & S? Where do u shop?
10 Are you a M & S loyalist?
No_________ yes reasons for the same __________________
11 Suggestions for improving the services rendered to you
12 Do you specifically wait and shop during the sale season?




ACCESORIZE
Age
Occupation:
1 was this the first time u shopped at accessorize?
Yes No
2 How often do you shop at accessorize?
Monthly fortnightly weekly need based
3 What would you say is the best reason for you to shop at accessorize?
Brand name
Discounts and offers
Quality of the products
Customer service
4 what do u generally shop at accessorize?
Accessories(jewellery)
Bags
Scarves
Footwear
Others(belts ,hats etc)
5 Are you satisfied with the range of products available in accessorize?
Yes
No

6 How would u rate the quality of the products in accessorize?
Extremely satisfied
Satisfied
Good
Not satisfied
7 Do u have a budget while shopping?__________
8 Do U exceed your budget? If yes what category of goods do u indulge in ?________
9 Apart from accessorize? Where do u shop?
Add ons
Sia
Local flea market
Departmental stores
others
10 Are you a accessorize loyalist?
No_________ yes reasons for the same __________________

11 Suggestions for improving the services rendered to you