EXECUTIVE SUMMARY

A. NAME OF THE BUSINESS

The proposed business venture will be named STYLOGRAPHIC! a business venture
that promises to produ"e personali#ed and "ustomi#ed printed shirts and the li$es%
The name itsel&! su''est "ommon understandin' that this venture 'enerates desi'ns
with boundless st(les and arts%
STYLOGRAPIC was "oined as an inte'ration o& three words) St(le! Lo'o! and 'raphi"s%
The uni*ueness o& the business name provides a substantial appeal to the potential mar$et as
well as draws "uriosit( to others%
B. LOCATION OF THE BUSINES
The proposed lo"ation o& the STYLOGRAPHIC business venture will be at Lot + ,l$%
-.! Isabel Subdivision /illa'e Con"ep"ion! Tarla"% The site is in "lose pro0imit( to ,eni'no S
A*uino 1ational Hi'h S"hool% This "hara"teristi"! provides stren'ths and opportunities to the
proposed business potential 2ar$et%
C. BUSINESS LONG-TERM OBJECTIVES
Generall(! the proposed STYLOGRAPHIC business venture aims to provide a one o&
a $ind! hi'h *ualit( and durable printed shirts% Superior in terms o& its st(le! lo'o! and 'raphi"s
desi'ns%
The lon'3term ob4e"tive o& STYLOGRAPHIC is to be"ome a leadin' mar$et ni"he in
the T3Shirt Printin' Industr(% The business desires to "reate valued "ustomers! e0pand the
business throu'h &ran"hisin' and subse*uentl( "reate more emplo(ment and 'enerate more
revenues &or the industr(%
The "ompan( &urther aims to be more "ompetitive in the mar$et and to be the leadin'
manu&a"turer and supplier o& the "ustomi#ed and personali#ed printed T3 shirts in the
Philippines%
D. Highlight of th !"#i$##
%.& Hi#to'(
The idea o& "on"eptuali#in' and puttin' up STYLOGRAPHIC personali#ed and
"ustomi#ed printed shirts business was based on the trend that 5ilipinos nowada(s are bein'
&ashionate o& art and st(le3oriented% The proponent6s "reativit( and st(le will be materiali#ed
and trans&ormed their own masterpie"e that will surel( deli'ht and satis&( the "ustomers%
%.) *'o+,t Ti- T.!l
The pro4e"t "ommen"ed 7ul( +8-9 throu'h a &easibilit( resear"h on the proposed
STYLOGRAPHIC business venture% Proponents e0pe"ts to a""omplished on all the relevant
re*uirements needed b( 2ar"h +8-: su"h as &easibilit( stud(! detailed business plan! pro4e"t
&undin'! store desi'n and "onstru"tion! manpower and 'overnment re'ulations% The tar'et
openin' will be on ;e"ember +8-:%
%./ Mo% of Fi$.$,i$g
The total pro4e"t &und o& PHP +<8!888%88 will be sour"ed &rom the personal savin's o&
the business owners%
%.0 I$1#t-$t Co#t#
The total investment &unds ne"essar( &or its operational was pe''ed to PHP
+<8! 888%88% The total amount will "omprise the STYLOGRAPHIC store desi'n and
"onstru"tion! advan"e and deposit o& lo"ation lease=rental! 'overnment re'ulations su"h as
permits and li"enses! materials needed &or store operation! advertisin' and promotion &or
business openin' and labor%
E. M.+o' A##"-2tio$ .$% S"--.'( of Fi$%i$g# .$% Co$,l"#io$
.& M.'3ti$g A#2,t
2ar$etin' aspe"t involves advertisin'! promotion! sellin'! publi"i#in' and presentation%
It also "on"erned with the plannin' and development o& both produ"ts and servi"es% Hen"e!
ma0imi#e pro&it in the lon' run%
STYLOGRAPHIC possesses 'ood in&ormation about the mar$et and $nows a 'reat deal
about the "ommon attributes o& the most pri#ed produ"ts and lo(al "ustomers%
STYLOGRAPHIC will levera'e this in&ormation to better understand who will be served! their
spe"i&i" needs! and how STYLOGRAPHIC "an better "ommuni"ate with them%
The proponents have a stron' mar$etin' strate'( and re"o'ni#e the si'ni&i"an"e o&
e&&e"tive mar$etin'% The proponents e0pe"t their mar$etin' strate'ies to draw "onsumers into
STYLOGRAPHIC store &rom the ver( be'innin'% 2oreover we will use our $nowled'e! s$ills!
talents and "apabilities to 'enerate boundless arts and desi'ns and at the same time to
promote produ"ts to the mar$et% Proponent6s mar$etin' messa'e! lo'o and slo'ans will
revolve around the idea o& all 'eneration as revolutionaries and trends setter% >ids! teena'ers
and adults are in their prime and at their best! meanin' the( deserve to be re"o'ni#ed as a
&or"e within the art and printin' industr(%
STYLOGRAPHIC will deplo( di&&erent mar$etin' strate'ies to in"rease "ustomer6s
awareness o& their produ"ts% The most essential ta"ti"s will be the word3o&3mouth mar$etin'%
This will be deemed the "heapest and most e&&e"tive mar$etin' te"hni*ue% So"ial networ$in'
sites will also be e0ploited to rea"h &riends! "ollea'ues and relatives%
Other promotional te"hni*ue to be "onsidered are lea&letin'! advertisin' li$e banners
and tarpaulins! promotion! and publi"it(%
. ) M.$.g-$t A#2,t
This part o& &easibilit( stud( intends to de&ine the le'al and "orporate stru"ture o& the
business% An or'ani#ational &easibilit( stud( ma( also in"lude pro&essional ba"$'round
in&ormation about the &ounders and prin"ipals o& the business and what s$ills the( "an
"ontribute to the business%
Partnership is the &orm o& ownership under whi"h STYLOGRAPHIC "ustomi#ed and
personali#ed printed shirts and others will be materiali#ed% Partnership is a "ontra"t between
two or more persons who a'ree to pool talent and mone( and share pro&its and losses%
5urthermore! partnership is a "ooperative relationship between people or 'roups who a'ree to
share responsibilit( &or a"hievin' some spe"i&i" 'oals%
STYLOGRAPHIC "ustomi#ed and personali#ed printed shirts and others will be
operate and manned b( one ?-@ mana'er! ?-@ operator! ?-@ sales person% Operate the store in
a twelve3hour3a3da( basis% The store sales people and operator will per&orm a multi3tas$ role%
The( will be san"tioned &or a minimum wa'e stipulated b( the 'overnment per da( plus
overtime &ee and other in"entive li$e -9
th
month pa( and bonuses% The business mana'ement
will &re*uentl( "arr( out trainin's to their sales persons and operators=printers to enhan"e
s$ills! talents and abilities and probabl( to 'ain more $nowled'e in order to develop and
improve the store operation% The proposed business started 7ul( +8-9 and is anti"ipated to be
operational on ;e"ember +8-:%
./ T,h$i,.l A#2,t
The te"hni"al &easibilit( stud( assesses the details o& how (ou will deliver a produ"t or
servi"e ?i%e%! materials! labor! transportation! where (our business will be lo"ated! te"hnolo'(
needed! et"%@% Thin$ o& the te"hni"al &easibilit( stud( as the lo'isti"al or ta"ti"al plan o& how
(our business will produ"e! store! deliver! and tra"$ its produ"ts or servi"es% In this part o&
&easibilit( stud(! the promoter must learn how to identi&( the materials! labor! transportation!
shippin'A ph(si"al lo"ation! te"hnolo'(! and other important lo'isti"s o& how business will run%
A te"hni"al &easibilit( stud( is an e0"ellent tool or trouble3shootin' and lon'3term
plannin'% In some stares it serves as a &low "hart o& how (our produ"ts and servi"es evolve
and more throu'h its business to ph(si"all( rea"h its mar$et%
STYLOGRAPHIC is a business venture that produ"es "ustomi#ed and personali#ed
printed shirts store measurin' &i&teen ?-<@ &eet b( ten ?-8@ &eet wide built at 2uni"ipalit( o&
Con"ep"ion% The store will serves and "aters "ustomi#ed and personali#ed printed shirts and
others li$e towels! id la"e! "aps! ra"e bands! loot ba's! and man( more%
The business is re'istered and "erti&ied b( ;epartment o& trade industr( ?;TI@%
.0 Fi$.$,i.l A#2,t
A &inan"ial &easibilit( stud( is an assessment o& the &inan"ial aspe"ts o& somethin'% It
"onsiders man( thin's in"ludin' start3up "apital! e0penses! revenues! and investor in"ome and
disbursements% It also a""ounts the a"tivities o& business enterprise% The summar( o& &inan"ial
"onditions o& the &irm! the result o& the business operation! the &inan"in'! and investin'
a"tivities are all involved% This is to determine the stabilit( and the pro&itabilit( o& the proposed
pro4e"t%
5inan"ial aspe"t "ontains Gantt "hart whi"h "ontains the entire a"tivities need to be
done on time so that no hassle and di&&i"ult( "an arrive! it also has a pro&itabilit( ratio whi"h
'ive the overall anal(sis i& the business has an in"ome or loss%
.4 So,io-E,o$o-i, A#2,t
The STYLOGRAPHIC business venture is loo$in' &orward to 'enerate emplo(ment and
in"ome dire"tl( to individual and &amilies and in some wa(! the entire e"onom( will be a&&e"ted%
2ore in"ome &or the people is s(non(mous to 'reater demand &or the other 'oods and
servi"es% A&terward! this additional demand ma( in return stimulate the openin' o& other outlets
o& the store! thereb( produ"in' &urther emplo(ment and in"ome% All the wa( throu'h! the
'overnment stands to bene&it throu'h revenues and ta0es%
MAR5ETING AS*ECT
This se'ment o& the stud( in"ludes a des"ription o& the industr(! "urrent mar$et!
anti"ipated &uture mar$et potential! "ompetition! sales pro4e"tions! potential bu(ers and et"% It
&ore"asts the demand &or a "ertain t(pe o& pro4e"t in the &uture whi"h in"ludes an estimate o&
the s*uare &oota'e that "ould be absorbed and the rents that "ould be "har'ed% It assists
business proponents in identi&(in' mar$et "ompetition! potential mar$ets! and mar$et anal(sis
to evaluate business ideas%
5easibilit( stud( loo$s at the viabilit( o& an idea with an emphasis on identi&(in' potential
problems and attempts to answer one main *uestion) Bill the idea wor$ and should (ou
pro"eed with it%
A. M.'3t T'$%
STYLOGRAPHIC "ustomi#ed and personali#ed printed desi'n &or (our shirt &ashion
industr( is a solid business with d(nami" st(les and present "onsumer demand% Bhile
super"enters and me'astores ruled the past two3de"ade! more and more "onsumers are
loo$in' &or a "han'e% The( are sear"hin' &or a more serene and "ustomer3&riendl( shoppin'
e0perien"e% This is true espe"iall( &or those &indin' &ashionable t3shirts% Cven then! "lothin' will
alwa(s be in hi'h demand% The printed shirts industr( in the Philippines has been thrivin' sin"e
the advent o& movin' pi"tures o& &ashionable T3shirts%
B. *'o%",t off'i$g .$% %#,'i2tio$
STYLOGRAPHIC promises to produ"e personali#ed and "ustomi#ed printed shirts and the
li$es% The proponents will &ollow the &ashion trends as well as their "ustomer6s pre&eren"es%
2oreover! the owners will tailor their inventor( to meet the needs o& their "lientele% The
proponents will &o"us on the st(les! desi'ns! and "olors to &urnish the needs and wants o& the
"ustomers% As a "ustomi#ed and personali#ed printed shirts business! and heat press printin'
will be the main pro"edureA the( will also provide some amenities=a""essories su"h as towels!
id la"es! and e"o ba's% Pro&its will be earned via the sale o& the mer"handise% The pri"in'
stru"ture will remain &le0ible! as the( will implement su''ested retail pri"in' on "ommon
brands as well as the standard pra"ti"e o& $e( stonin' pri"es% Additionall(! the proponent will
utili#e a value3based pri"in' stru"ture! whi"h measures the value o& the produ"ts to the
"ustomers su"h as eas( a""ess! *ualit(! "ustomer servi"e and st(les &latterin' to their tar'et
"onsumer% Cnd o& season sales! holida(! bul$ order! multi3bu( savin's and promotional
"oupons will be implemented at strate'i" intervals%
STYLOGRAPHIC spe"iali#es 'enerates boundless desi'ns in a printed pro4e"t "alled
wear (our &aith! wherein di&&erent verses and words o& God will be uni*uel( printed in a plain
T3shirt% This will help the "ustomer to upli&t their spirit and belie&s% /erses will suit to di&&erent
"ustomersA It "ould be &amil(! students! or'ani#ation and also individuals% Hen"e! this wear
(our &aith ta'line 'enerates boundless desi'ns printed shirt "ould be the best 'ive3awa( to
an(one%
C. M.'3t D-og'.2hi,
The stud( &o"uses on satis&(in' the needs and wants o& "ustomers li$e students!
emplo(ees! or'ani#ations! outside enthusiasts and more% It also serves as an instrument to
their "ons"iousness on how to save mone( &or "lothin' and also the uni*ueness! *ualit( and
"om&ort abilit(% The proponents $now that most o& them wanted to have ni"e and proper $inds
o& printed shirt b( bu(in' and usin' the di&&erent trends &or Gimi$ purposes% 2ost o& the
emplo(ees! students and "all "enter a'ents would pre&er usin' "ompan( shirt=or' shirts
be"ause it is mu"h less "heaper rather than usin' mu"h more e0pensive "lothes that "an be
more use&ul in other o""asion and it also helps them to be easil( re"o'ni#ed that the( belon'
to a "ertain "ompan( or 'roups%
D. T.'gt -.'3t
Class A3;
S"hool and Institution
Or'ani#ation and Groups
Politi"ians
Couples
>ids! teena'ers and adults
E. M.'3t N%# .$% D-.$%
STYLOGRAPHIC is providin' a printin' industr( with a wide variet( o& st(les! lo'os and
desi'ns% STYLOGRAPHIC see$s to &ul&ill the &ollowin' bene&its that 'ive importan"e to our
"ustomers%
Dualit( materials3 the proponents 'uarantee that their &inished produ"ts are "onstru"ted
with a hi'h *ualit( material! so that it will last lon'er than an( other printed shirts% 1owada(s!
"ustomers pre&erred to bu( produ"ts that the( "ould last &or a lon' period o& time% Printed shirts
&or instan"e! do not easil( &ade and "hin$%
Outstandin' desi'n3 it is the 4ob not onl( to provide *ualit( produ"ts! but also to assure that
the printed shirts are in new trends% Sin"e it6s also a &ashionable business! one o& the main
ob4e"tives o& the proponents is to 'enerate boundless arts and desi'ns%
Customer satis&a"tion3 The proponents will use *ualit( material &or produ"ts and the( will
provide a wide variet( o& printed shirts desi'ns that a suit to the "ustomer6s needs and wants%
Bith these! "ustomers will be alwa(s in trend even people do not spend hu'e amount o&
mone(% 5urthermore! proponents will provide an e0"ellent "ustomer servi"e to all "ustomers in
order to have a deli'ht&ul e0perien"e and satis&a"tion%
F. S"22l(
,usiness proponents have alread( identi&ied some o& the ma4or manu&a"turers and
suppliers o& di&&erent paint T3shirts! plain T3shirts and other materials to be used%
STYLOGRAPHIC promises to "ater a hi'h *ualit( printed shirts in reasonable pri"es! in
this 4un"ture! the proponents "hose a supplier that has respe"table ima'e and well3$nown &irm%
I. M.'3t g.2
2ar$et Gap Anal(sis &o"uses on usin' a s(stemati" resear"h approa"h to dis"over and
un"over sales opportunities where mar$et demand is 'reater than supplies% In other words! it
aims to &ind ni"he mar$ets whi"h "an 'ive the new venture "ompetitive ed'e% Throu'h the
"onsumption o& mar$et 'ap anal(sis! STYLOGRAPHIC "an ma$e lo'i"al strate'i" and ta"ti"al
de"isions based on mar$et &a"ts! not sub4e"tive opinion% 2ar$et 'ap anal(sis is a pra"ti"al
approa"h to meet identi&ied mar$et demand%
The proponents "ondu"ted a produ"t audit in the area o& Con"ep"ion and identi&ied its
potential dire"t and in3dire"t business "ompetitors% These "ompetitors will "andidl( a&&e"t the
sales o& STYLOGRAPHIC business% All the wa( throu'h the aid o& *uestionnaire administered
b( the proponents in the area! the( "ame up with the mar$et 'ap anal(sis below%
T.!l &6 M.'3t G.2 A$.l(#i#
COM*ETITORS
SERVICED MAR5ET IN CONCE*CION
Bithin 988 meters radius &rom the
proposed business
R and A :8E
Ran$is and others%% 9<E
Total "ompetitor6s mar$et 'ap .<E
2ar$et Gap +<E
J. S7OT A$.l(#i#
Stren'ths! wea$nesses! opportunities and threats anal(sis is a method &or anal(#in' a
business! its resour"es! and its internal and e0ternal environment%
SBOT is "ommonl( used as part o& strate'i" plannin' and loo$s at)
F Internal stren'ths
F Internal wea$nesses
F Opportunities in the e0ternal environment
F Threats in the e0ternal environment
SBOT "an help mana'ement in a business dis"over)
Bhat the business does better than the "ompetition
Bhat "ompetitors do better than the business
Bhether the business is ma$in' the most o& the opportunities available
How a business should respond to "han'es in its e0ternal environment
STRENGHTS
Dualit( 2aterials
Cnvironmental &riendl(
Gni*ue and outstandin' desi'ns
Gni*ue shoppin' e0perien"e with
e0"eptional "ustomer servi"e
Alwa(s in trend
A&&ordable pri"es
Store built in &amous tradin' "enter
WEAKNESSES
Limited sour"e o& &unds
1ot (et popular
Limited mar$etin' bud'et
Low brand awareness
Limited manpower
Table 2: SWOT Analysis
O**ORTUNITIES
Outstandin' shoppin' e0perien"e will
lead to repeat business%
C0port *ualit(
Rise o& trend "ons"iousness
Pri"e
Attra"tive pa"$a'in'
Gse "ost e&&e"tive dire"t mar$etin'
Chan'e in &ashion
Growin' online STYLOGRAPHIC3 I& we
retain "ustomers means more pro&it to
the "ompan(! whi"h will lead us to online
shoppin' business%
THREATS
A lot o& in3dire"t "ompetitors in the
2uni"ipalit( o& Con"ep"ion
In"rease "ost o& produ"tion
5lu"tuation o& pri"es o& raw materials
Rivalr( amon' e0istin' "ompetitors
Possibilit( o& new entrants
5. M.'3ti$g .$% *'o-otio$ St'.tg(
STYLOGRAPHIC "ustomi#ed and personali#ed printed desi'n &or (our shirt is one o&
the mar$etin' strate'ies% Its "on"entration will be on maintainin' *ualit( and establishin'
stron' identit( in the lo"al mar$et%
Gsin' mar$etin' ta'line Bear Your 5aith will be an e&&e"tive tool &or attra"tin'
"ustomers%
;i&&erent mar$etin' strate'ies will be implemented in order to attra"t and at the same
time to retain the "ustomers%
The &ollowin' 2ar$etin' promotion strate'( o& St(lo'raphi"A
Ta'line wears (our &aith will be an e&&e"tive tool &or attra"tin' "ustomers%
Grand openin'
Dancing balloon
Sound system
Produ"t demonstration
Silk screen
Heat press
5ree e"o3ba's
:P6s
Promotion3 usin' lea&lets! tarpaulin! and so"ial media
Place- &amous tradin' "enter in 2uni"ipalit( o& Con"ep"ion
Product- hi'h *ualit( materials
Price- reasonable pri"e
,( providin' a business environment with *ualit( produ"t and e0"ellent servi"es as well
as low pri"e! STYLOGRAPHIC will be the tal$ o& the town% Sin"e! the e0e"ution o& its "on"ept
is the most de"isive element o& the mana'ement mar$etin' plan% STYLOGRAPHIC will
enthusiasti"all( &abri"ate its brand% This will "as"ade throu'h the distribution o& supportin'
promotion "ollateral materials and other mar$etin' and promotion 'immi"$s%
3.& *'i,i$g St'.tg(
C"onomi" theor( a&&irms that pri"e is determined mainl( b( the demand3suppl( situation%
An in"rease in demand with suppl( "onstant will trud'e pri"es% The reverse would result in the
lowerin' o& pri"es! this also $nown as the law o& suppl( and demand%
Table 3: Stylographic Pro!ct an Price
Items Sizes Price
Regular Paint X 160

S 170
M 180
L 190
XL 200

Embosse X 220

S 2!0
M 260
L 280
XL "00

#litter$ X 180

S 200
M 220
L 2!0
XL 2%0

Mettalic Paint X 180

S 200
M 220
L 2!0
XL 2%0

&eat Printing X 200

S 220
M 2!0
L 260
XL 280

'menities

(umbles %0
I) Laces 2%
(o*el *it+ Paint 2%
M.'3ti$g S"'1( R#"lt#
This presents the presentation! tabulation! and interpretation o& data 'athered &rom the
respondents throu'h a surve( usin' *uestionnaires "ondu"ted b( the resear"hers% A total o&
-88 respondents whi"h represent the whole preparation o& St(lo'raphi" were "onsidered b(
this resear"h%
Ag
8TY *',$t
-+3-. Years old : :E
-H3+< Years old I- I-E
+I39< Years old 98 98E
+.3:8 Above < <E
Tot.l -88 -88E
Fig"' &6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to .g

,ased &rom the table above! most o& the respondents a'es -H3+< (ears old represents
I-E o& the respondents! &ollowed b( +I39< (ears old with 98EA +.3:8 (ears old with <E and
-+3-. (ears old with the least whi"h is :E%
O,,"2.tio$
DTY Per"ent
St"%$t :I :IE
St"%(i$g .$% 9o'3i$g -8 -8E
E-2lo(% :: ::E
Oth' 3 3
Tot.l -88 -88E
Fig"' )6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to O,,"2.tio$
The table above shows that :IE o& the respondents were students% 2eanwhile! the
::E stud(in' and wor$in' 'ot the least o& -8E%
G$%'
Fig"' /6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to g$%'
As 'leaned on the table above! ma4orit( o& the respondents were &emale with <.E while
male 'ot :9E%
DTY Per"ent
M.l :9 :9E
F-.l <. <.E
Tot.l -88 -88E
Ci1il #t.t"#
%
Fig"' 06 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to #t.t"#
Above table shows! most o& the respondents were sin'le with H-E! &ollowed b(
separated with -HE and widower with -E! whi"h is the least
F.-il( Si:
DTY Per"ent
/ Blo9 9- 9-E
DTY Per"ent
Si$gl H- H-E
7i%o9 - -E
M.''i% -H -HE
S2.'.t% 3 3
Tot.l -88 -88E
0-; M-!'# <- <-E
<-= M-!'# -I -IE
&> M-!'# + +E
Tot.l -88 -88E
Fig"' 46 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to f.-il( #i:
,ased &rom the above &i'ure! respondents with :3I &amil( members represent the
hi'hest with <-E% This was &ollowed b( 9 J below &amil( members with 9-E and +E
represents the least whi"h is -8 &amil( members%
I$,o-
DTY Per"ent
4?>>>-&>?>>>@-o$th :K :KE
&>?>>>-&4?>>>@-o$th +: +:E
&4?>>>-)>?>>>@-o$th +8 +8E
)>?>>> .$% .!o1@-o$th . .E
Tot.l -88 -88E
Fig"' ;6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to i$,o-
The table above shows that ma4orit( o& respondents whi"h represents :KE have <!8883
-8!888 in"ome per month% This is &ollowed b( a monthl( in"ome o& -8!8883-<!888 with +:E!
seven per"ent ?.E@ represents respondents with +8!888 and below monthl( in"ome
Do (o" 9.$t . ,"#to-i:% .$% 2'#o$.li:% 2'i$t% #hi't# %#ig$A
%
Fig"' <6 Di#t'i!"tio$ of C"#to-i:% .$% *'#o$.li:% 2'i$t% #hi't# %#ig$
DTY Per"ent
Y# HK HKE
No -- --E
Tot.l -88 -88E
Above table shows that ma4or o& respondents want "ustomi#ed and personali#ed printed
shirts desi'n with HKE% Bhile --E o& the respondents ne'ativel( answered
Do (o" 2'f' 2'#o$.li:% .$% ,"#to-i:% 2'i$t% #hi't# %#ig$ .# o$ of (o"' f.#hio$
#t(lA
Fig"' B6 Di#t'i!"tio$ of R#2o$%$t# .,,o'%i$g to f.#hio$ #t(l
,ased &rom the table above! most o& the respondents whi"h represent H:E pre&er
personali#ed and "ustomi#ed printed shirt desi'n as one o& their &ashion st(le% Si0teen per"ent
?-IE@ said no%
DTY Per"ent
Y# H: H:E
No -I -IE
Tot.l -88 -88E
*l.# '.$3 (o"' f.1o'it f.#hio$ l.!l %#ig$#. O$ C&D i# th lo9#t .$% C4D i# th
high#t fo'-.t.
Fig"' =6
R.$3i$g o$ f.1o'it f.#hio$ %#ig$# of '#2o$%$t# o$ St(log'.2hi,
Table above shows! most o& the respondents pre&er desi'ned and label as their &irst
"hoi"e with :IE whi"h 'ot ran$ed &irst! it is &ollowed b( sur& and s$ate! more &un in the
Philippines! anime and 'ra&&iti with 9+E! +-E! .E and 9E per"ent! respe"tivel(%
B.# o$ th .!o1 %#ig$#? 9h.t 2'i, 9o"l% (o" E2,t to 2.( fo' (o"' T-#hi't#.
DTY Per"ent Ran$
D#ig$ o' l.!l :H :HE -
A$i- -I -IE +
S2o't#@itF# -o' f"$ i$ th
*hili22i$#
-9 -9E 9
S"'f .$% #3.t -+ -+E :
G'.ffiti -- --E <
Tot.l -88 -88E
DTY Per"ent
&4>-)>> .. ..E
)>>-)4> -9 -9E
)4>-/>> 9 9E
/>>-/4> . .E
Tot.l -88 -88E
Fig"' &>6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to E2,t% 2'i,i$g
As 'leaned on the table above! most o& the respondents pre&er a pri"e between -<83+88
with ..E! &ollowed b( +883+<8 pesos with -9E and 98839<8 pesos with .E% The pri"e o& +<83
988 pesos was the least with 9E%


7h' %o (o" fi$% o"t th f.#hio$ l.!l# o' !'.$%# (o" li3A
DTY Per"ent
F'i$%# <8 <8E
S.l#@#'1i, '2. 9 9E
A%1'ti#i$g +9 +9E
S2o$#o'#hi2@1$t# 9 9E
M.g.:i$@$9#2.2' . .E
Sho2# -: -:E
Tot.l -88 -88E
Fig"' &&6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to thi' !"(i$g i$fl"$,

Above &i'ure states that the most o& the respondents &ound out &ashion labels or brands
the( li$e throu'h their &riends with <8E! &ollowed b( advertisin'! shops! ma'a#ines J news
paper! sales representative and events with +9E! -:E! .E and 9E! respe"tivel(%

Ho9 oft$ %o (o" !"( T-#hi't#A
DTY Per"ent
O$, . 93 -H -HE
)-/ ti-# . -o$th 9: 9:E
O$, . -o$th 9- 9-E
)-0 . (.' -. -.E
Tot.l -88 -88E
Fig"' &)6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g o$ ho9 oft$ th( !"(
T-#hi't#

%
Table above shows! that most o& the respondents who bu( T3shirts represent the
ma4orit( with 9:E% This is &ollowed b( a pur"hased o& on"e a month with 9-E! on"e a wee$
with -HE and the least is a pur"hase o& +3: a (ear with -.E%
H.1 (o" t'i% #il3#,'$ 2'i$t% #hi't# %#ig$A
DTY Per"ent
Y# .I .IE
No +: +:E
Tot.l -88 -88E
Fig"' &/6 Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to #il3 #,'$ 2'i$ti$g %#ig$#
18%
34%
31%
24%
Re&errin' &rom the table above! most o& the respondents whi"h represent .IE have
alread( tried sil$ s"reen printed shirt% The remainin' +:E sa(s the( haven6t tried sil$ s"reen
printed shirt%
7h.t i# (o"' 2'f'$, fo' . #hi'tA
Fig"' &06
Di#t'i!"tio$ of '#2o$%$t# .,,o'%i$g to 3i$%# of 2'i$t% T-#hi't# %#ig$#
,ase &rom the table above &i&t( per"ent ?<8E@ o& the respondents pre&erred printed shirt
made b( sil$ s"reen% Bhile &i&t( per"ent ?<8E@ o& pre&erred printed shirt made b( heat press%
DTY Per"ent
*'i$t% #hi't -.% !( #il3 #,'$ <8 <8E
*'i$t% #hi't -.% !( h.t 2'## <8 <8E
Tot.l -88 -88E
76%
Do (o" ,o$#i%' 2'i$t% #hi't i$ !i!li,.l 9o'%#A
Fig"' &46
Di#t'i!"tio$ of '#2o$%$t# i$ ,o$#i%'i$g !i!li,.l 9o'%# %#ig$ fo'
T-#hi't
Above &i'ures states that most o& the respondents pre&er bibli"al printed words with .8E and
98E said no%
MANAGEMENT AS*ECT
A. Fo'- of o9$'#hi2
Partnership is the &orm o& ownership under whi"h STYLOGRAPHIC "ustomi#ed and
personali#ed printed shirts and others will be materiali#ed% Partnership is a "ontra"t between
two or more persons who a'ree to pool talent and mone( and share pro&its and losses%
DTY Per"ent
Y# .8 .8E
No 98 98E
Tot.l -88 -88E
70%
30%
5urthermore! partnership is a "ooperative relationship between people or 'roups who a'ree to
share responsibilit( &or a"hievin' some spe"i&i" 'oals%
B. L.!o' 'G"i'-$t#
STYLOGRAPHIC "ustomi#ed and personali#ed printed shirts and others will be
operate and manned b( one ?-@ 2ana'ers! one ?-@ Operator! one ?-@ Sales% Proponents will
more li$el( to hire sales a'ent ?as the need arise@ to be stipend in a "ommission basis%
2eanwhile! durin' pea$ season! business owners will resort to outsour"in' to meet the bul$ o&
the demand% Operate the store in a twelve3hour3a3da( basis% The store sales people and
operator will per&orm a multi3tas$ role% The( will be san"tioned &or a minimum wa'e stipulated
b( the 'overnment per da( plus in"entive li$e SSS! Philhealth! Pa'3ibi' and -9
th
month pa(%

ORGANIHATIONAL AND MANAGEMENT STUDY
This se'ment o& &easibilit( stud( de&ines the le'al and "orporate stru"ture o& the
business ?ma( in"lude pro&essional ba"$'round in&ormation about the &ounders and what s$ills
the( "an "ontribute to the business@%
Fig"' &6 O'g.$i:.tio$.l St'",t"'
Owners/Manager
C. 8".lifi,.tio$ of #.l# 2'#o$# .$% o2'.to'#
At least above -H (ears old
Team Pla(er
Has a s$ills in printin' arts and desi'n
At least "olle'e level
Has a stron' willed and personalit(
Adaptable=/ersatile
Has 'ood "ommuni"ation s$ills
Creative and has a &ashion desire
Persistent in the pursuit o& 'oals
D. R"l# .$% Rg"l.tio$#
,-erator.
)esigner
Sales -erson
/Regular0
It is the &irm proto"ols to e&&e"tivel( mana'e and operate the business%
Operator and salesperson are re*uired to wear their pres"ribe uni&orm while on dut(%
Operator and salesperson should observe sa&et( measures%
Salesperson must established rapport &or &riendl( "ommuni"ation with the "ustomers%
Alwa(s smile 'reat the "ustomers%
,e hospitable and approa"hable%
2a'i" 2oment3 salesperson should provide e0tra "are and servi"es to deli'ht and
satis&( the "ustomers%
E. S,h%"li$g

The proposed business is a -+ hours operation in a da( basis ?Ham3Hpm@% That will
operate &rom 2onda(s to Saturda(s% The shi&tin' s"hedule will depend on the availabilit( o&
time o& the emplo(ees% The s"heduled must be visible in the wor$ area%
Table ": #anpo$er Sche!le
Mo$ T" 7% Th"' F'i S.t
O9$'@M.$.g' H am3<pm Ham3<pm R) H am3<pm H am3<pm H am3<pm
O2'.to' --am3Hpm --am3Hpm --am3Hpm R) Ham3<pm Ham3<pm
S.l# 2'#o$ Ham3<pm Ham3<pm Ham3<pm --am3Hpm R) Ham3<pm
LR; M Rest da( 3 Ca"h emplo(ee is entitled to have one rest da( a wee$%
F. T'.i$i$g
Gpon hired! the sales person and operator will under'o e0tensive trainin' provided b(
the proponents in the areas o& desi'nin'! mar$etin'! a""ountin'! inventor(! and pur"hasin' o&
raw materials%
Sales Representative or sales persons are also re*uired to attend seminars and
orientation to 'ain a lot o& ideas and te"hni*ues that "an be used to their ever(da( dut(%
Generall(! all emplo(ees will under'o orientation and seminar in order to "learl(
understand the responsibilit( and liabilit(! proto"ols! missions and 'oals! dos and don6ts and
even the small thin's that "ould a&&e"t the da(3to3da( operation o& the store%
The proponents basi" Gantt "hart that shows tas$s s"hedules in St(lo'raphi"
"ustomi#ed and personali#ed T3 shits desi'n% Tas$s are outlines in two se"tions% Ca"h tas$
uses a ,lue 'reen shaded% It is spe"i&ies the start date o& the tas$ and &inished date o& this
tas$% In addition! it has shown in the s"hedule the responsible &or the pro4e"t%
TECHNICAL AS*ECT
The te"hni"al &easibilit( stud( assesses the details o& how (ou will deliver a produ"t or
servi"e ?i%e%! materials! labor! transportation! where (our business will be lo"ated! te"hnolo'(
needed! et"%@% Thin$ o& the te"hni"al &easibilit( stud( as the lo'isti"al or ta"ti"al plan o& how
(our business will produ"e! store! deliver! and tra"$ its produ"ts or servi"es% In this part o&
&easibilit( stud(! the promoter must learn how to identi&( the materials! labor! transportation!
shippin'A ph(si"al lo"ation! te"hnolo'(! and other important lo'isti"s o& how business will run%
A te"hni"al &easibilit( stud( is an e0"ellent tool or trouble3shootin' and lon'3term
plannin'% In some stares! it serves as a &low "hart o& how (our produ"ts and servi"es evolve
and more throu'h its business to ph(si"all( rea"h its mar$et%
A. Th 2'o%",t# @ S'1i,#
STYLOGRAPHIC "ustomi#ed and personali#ed printed desi'ns aims to provide a one
o& a $ind! hi'h *ualit( and durable printed shirts% Superior in terms o& its st(le! lo'o! and
'raphi"s desi'ns%
The proposed business will be usin' both sil$ s"reen printin' and heat press printin'!
where di&&erent te0tile paints will be used that assures durabilit( and hi'h *ualit( materials su"h
as ordinar( print! embossed paint! 'litter(! metalli" and heat press printin'%
C0"lusivel(! STYLOGRAPHIC has spe"ialt( su"h as BCAR YOGR 5AITH wherein
di&&erent verses &rom bible or word o& God will be printed in simple *ualit( round "ollar shirt and
polo shirt in an outra'eous and &abulous wa(s usin' the said te0tile paints% This ma( help the
people to upli&t their spirit! at the same time to motivated and inspired people% ;i&&erent verses
will be desi'ned in shirts so that the "ustomers "ould "hoose an(thin' that suits to their
personalities and needs%
B. *'o%",tio$ 2'o,##
To trans&orm (our shirt into an e0tra ordinar( printed shirt with desi'ns! di&&erent
methods and te"hni*ues will be used% C0a"t measurement o& te0tile paint must ensure and
usa'e o& sil$s"reen printin' materials%
PRCPARATIO1)
Prepare all sil$s"reen materials su"h as &ollows)
Sil$ s"reen table
Sil$ s"reen plates
Sil$ s"reen &rame
5oam
Li'ht
;r(er
S*uee'ee
Pallet
S"reen 5ilm

!.& E-!o##%
Cmbossed printed paint is one o& the most "riti"al wor$s (et the &abulous oneA it has
thi"$er and solid appearan"e that suits to a lar'e3s"ale desi'n% In order to per&e"tl( done this
$ind o& print (ou have to &ollow the pro"edure and mi0ture%
PROCC;GRC)
-% 2i0 and "ombine +<E o& ordinar( paint and -88E o& embossed paint usin' sti"$! stir
until + paints are well mi0ed%
+% Put sil$s"reen plate inside the shirt and then pla"e it in a sil$s"reen table%
9% Pla"e the "utout s"reen &ilm above the shirt and put sil$s"reen &rame ?-88E messes or
ordinar( mess@% 2a$e sure that it is pla"e in the middle o& the "utout desi'n to avoid
spoila'e and stain or e0"ess paint in (our shirt%
:% Gsin' s*uee'ee! 'et an appropriate amount o& mi0ed paint and wipe it in (our
sil$s"reen &rame%
<% A&ter wipin' the paint! pull the s"reen &rame and wash it a&ter usin'%
I% ;r( (our printed shirt3usin' dr(er%
.% Pla"e (our printed shirt in sil$s"reen table and hit it usin' &lat iron at the ba"$ o& shirt to
e0pand its thi"$ness%
H% 5inish produ"t%
!.) Glitt'(
Glitter( 'ives an attra"tive desi'n be"ause o& its shinin' and spar$lin' appearan"e%
2ost teena'ers li$e this $ind o& desi'n be"ause it satis&ies and deli'hts them most%
PROCC;GRC)
-% Combine wet loo$ base or "lear 'loss and 'litters% Stir it until it is well3mi0ed%
+% Put sil$ s"reen plate inside the shirt and then pla"e it in a sil$ s"reen table%
9% Pla"e the "ut3out s"reen &ilm above the shirt and put sil$ s"reen &rame ?:8E messes@%
:8E messes let the 'litter enter the sil$ s"reen &rame%
:% Gsin' s*uee'ee! 'et an appropriate amount o& mi0ed paint and wipe it in (our sil$
s"reen &rame%
<% A&ter wipin' the paint! pull the s"reen &rame and "lean it a&ter usin'%
I% ;r( (our printed shirt usin' dr(er%
.% 5inish produ"t%
!./ METALLIC@ LUMINOUS@ 7ETLOO5@ RUBBERIHED
2etalli" paint 'ives a shinin' appearan"e 4ust li$e 'litter(! but in this paint! 'litters are
tiniest that 'litter(%
PROCC;GRC)
-% Put sil$ s"reen plate inside the shirt and then pla"e it in a sil$ s"reen table%
+% Put sil$ s"reen plate inside the shirt and then pla"e it in a sil$ s"reen table%
9% Pla"e the "ut3out s"reen &ilm above the shirt and put sil$ s"reen &rame ?-88E messes@
2a$e sure that it is pla"e in the middle o& the "ut3out desi'n to avoid spoila'e and stain or
e0"ess paint in (our shirt%
:% Gsin' s*uee'ee! dire"tl( 'et an appropriate amount o& metalli"= luminous= wet loo$=
rubberi#ed paint and wipe it in (our sil$ s"reen &rame%
<% A&ter wipin' the paint! pull the s"reen &rame and "lean it a&ter usin'%
I% ;r( (our printed shirt usin' dr(er%
.% 5inish produ"t%
!.0 H.t-2'## 2'i$ti$g
PROCC;GRC)
-% Choose the ima'e or desi'n (ou want to press onto the t3shirt%
+% Print the reversed ima'e or artwor$ onto sublimation paper%
9% Pre3heat the ma"hine% It should be in +88 " %
:% Pla"e the plain t3shirt into heat press ma"hine and put sublimation paper on the
top o& it%
<% And then press &or :8 se"onds then lo"$%
I% Gnlo"$ the heat press ma"hine and remove the sublimation paper%
.% 5inish produ"t%
OTHCR GSAGC)
5INCR3 Gse &i0er and mi0 it to (our "hosen paint to ensure
,I1;CR3 it smoothens (our paint%
!.4 *'2.'i$g fo' Sil3#,'$
Get the wood &rame! put the sil$ s"reen! and use 'un tu"$er
C. Sto' 7o'3 Flo9
Store
o-ening
Store
o-ening
Smile an
greet t+e
customers
Smile an
greet t+e
customers
'ssist an
entertain t+e
customers
'ssist an
entertain t+e
customers
#et t+e com-lete
name an aress o1
t+e customers
#et t+e com-lete
name an aress o1
t+e customers
Store closing
Store closing
'cce-t
-a$ment
'cce-t
-a$ment
E. EG"i2-$t
T.!l &>6 *'o%",tio$ EG"i2-$t
F.S"22li# .$% ,l.$i$g -.t'i.l#
S"22li# .$% Cl.$i$g M.t'i.l# Cfo' o$ -o$thD
D#,'i2tio$ U$it
C2,#D
*'i, 2' "$it
C2h2D
Tot.l ,o#t 2'
"$it
DESCRI*TION 8".$tit( U$it 2'i,
C *H* D
Tot.l ,o#t
C *H* D
Heat press -p" -<! 888%88 -<!888%88
Ball &an +p"s H88%88 -!I88%88
Computer -p" -.!888 -.!888
Printer -p" 9!888%88 9!888%88
Tot.l Co#t * /4?B>>.>> * /;?/;>
Super white
premium
-< p" +<8%88 9!.<8%88
Bet loo$ premium -< p" ++8%88 9!988%88
Set o& Glitter
de"ors
-8 set +<8%88 +!<88%88
Pi'ment emulsion :8 p"s I8%88 +!:88%88
S*uee'ee -< p"s <8%88 .<8%88
Photo Cmulsion
-8 p" .88%88 .!888%88
Pol(urethane
5oam
98 p"s +8%88 I88%88
Luminous -8 p" .88%88 .!888%88
Tot.l Co#t )?)4> )<?/>>
Utiliti#
In order to operate the proposed business water and ele"tri"it( utilities are alread(
available in area whi"h will be "har'ed in"lusivel( with the site rental%
G. St.$%.'%# o2'.ti$g 2'o,%"'
5ollow the dire"tion and pro"edure
,e "are&ul with the e*uipment6s
2eet the re*uired *ualit(
Serve the &inished produ"ts
H. 7.#t %i#2o#.l
The proponents will prioriti#e the proper disposal o& the waste spe"iall( the waste
"omin' &rom the produ"tion area%
FINANCIAL AS*ECT
A &inan"ial aspe"t o& this &easibilit( stud( on St(lo'raphi"s "ustomi#ed and personali#ed
printed desi'n &or (our t3shirt assesses the &inan"ial "omponents in whi"h proponents will
deal on% It dwells on various "on"erns in"ludin' start3up "apital! e0penditures! revenues!
as well as investors in"ome and disbursements% Other aspe"ts o& this &easibilit( stud( will
also "ontribute data to St(lo'raphi"s basi" &inan"ial stud(%
A. So"', of F"$%
The total pro4e"t &und o& PHP +<8!888%88 will be sour"ed &rom the personal savin's o&
the business owners% The total investments &unds ne"essar( &or its operation was pe''ed
at a "onservative amount o& PHP +<8!888%88%Said amount will "over the &ollowin') store
desi'n and "onstru"tion! lease=rentals! 'overnment re'ulations ?i%e% permits and
li"ensin'@! applian"es! tools and e*uipment! and advertisin' J promotion &or the pre openin'
and durin' business laun"h%
SOCIO-ECONOMIC AS*ECT
There are a lot of things that should be considered before starting out a T-shirt printing business.
The market for customized and personalized shirts is a booming industry. Nevertheless, business entities
selling T-shirts have started to sprout like tulips in summer, making competition as stiff as ever. The
existence of a new business in the community will contribute in the rapid growth of our countries
economy. The new business may also help the supply to commodities and service business may help to
render a customer a service which can satisfy them, observing the different responsibilities of
influencing prices and foreign exchange balances.
A. Co$t'i!"tio$ to th E,o$o-(
The dire"t so"io3e"onomi" "ontribution in"ludes revenues brou'ht in b( our a"tivities%
Su"h investments bene&it ,P and its shareholders as well as the "ommunities and "ountries
where we operate O b( "reatin' and sustainin' dire"t emplo(ment! &or e0ample and b( buildin'
"apa"it( in the lo"al supplier base! whi"h "reates emplo(ment opportunities indire"tl(% Bhere
the investments have a "lear mutual interest not onl( &or ,P or host 'overnments where we
operate! but &or the lo"al people! there is 'reater s"ope &or them to bene&it &rom in"reased 4obs
and e"onomi" opportunities%
B. Co$t'i!"tio$ to th Go1'$-$t
Perhaps most importantl(! the &ederal 'overnment 'uides the overall pa"e o& e"onomi"
a"tivit(! attemptin' to maintain stead( 'rowth! hi'h levels o& emplo(ment! and pri"e stabilit(% ,(
ad4ustin' spendin' and ta0 rates ?&is"al poli"(@ or mana'in' the mone( Suppl( and "ontrollin'
the use o& "redit ?monetar( poli"(@! it "an slow down or speed up the e"onom(Ps rate o& 'rowth
33 in the pro"ess! a&&e"tin' the level o& pri"es and emplo(ment%
C. Co$t'i!"tio$ to th So,it(
As an e0planator( "on"ept that relates s$ills and $nowled'e to e"onomi" out"omes!
human "apital has dominated &or de"ades% S$ills and $nowled'e are "ertainl( "entral
attributes o& a learnin' so"iet(%
S(2L,#R'P&I3
Pre ,-erating 4alance S+eet
'SSE(S
3urrent 'ssets
3as+ %!5000600
Pre-ai Rent 165000600
Su--lies 75900600
Material In7entor$ 605%00600
(otal 3urrent 'ssets 1"85!00600
8on 3urrent 'ssets
E9ui-ment "65600600
4uiling Im-ro7ement 7%5000600
(otal 8on 3urrent 'ssets 1115600600
(,('L 'SSE(S 2%05000600
,:8ER;S E<=I(2
Me>ia 3a-ital 12%5000600
?illanue7a 3a-ital 12%5000600
(,('L ,:8ER;S E<=I(2 2%05000600
S(2L,#R'P&I3
4alance S+eet
@or t+e $ear ene )ecember 201!
'SSE(S
3urrent 'ssets
3as+ 1%058"6600
Pre-ai Rent 165000600
Su--lies 1"5%00600
Material In7entor$ 8%5000600
(otal 3urrent 'ssets 26%5""6600
8on 3urrent 'ssets
E9ui-ment "05012600
4uiling Im-ro7ement 6852%0600
(otal 8on 3urrent 'ssets 985262600
(,('L 'SSE(S "6"5%98600
,:8ER;S E<=I(2
Me>ia 3a-ital 1815799600
?illanue7a 3a-ital 1815799600
(,('L ,:8ER;S E<=I(2 "6"5%98600
S(2L,#R'P&I3
Income Statement
Sales 15!2750!0600
LessA 3ost an EB-enses
Materials !095920600
Su--lies =se "275600600
Salaries an :ages EB-ense "2%5000600
Rent EB-ense 965000600
(aBes an License EB-ense 125000600
'7ertising an Promotion
EB-ense 65%00600
=ni1orm EB-ense 185000600
=tilities EB-ense 295!00600
(rans-ortation EB-ense 105000600
(raining EB-ense %5000600
Miscellaneous EB-ense 125000600
)e-reciation EB-ense 1"5""8600
#ross ProCtA 1526!57%8600
8et Income be1ore (aB 1625282600
LessA (aBable Income /"0D0 !8568!660
8E( I83,ME 11"5%976!0