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2.

Age

Below 25 years 40 40%
25-35 years 37 37%
35-45years 20 20%
above 45 years 2 2%
3. Does advertisement has an impact on your buying?

Yes 82 84%
No 16 16%
4. If yes, which media gets your attention?

print 21 24%
radio 8 9%
television 46 53%
word of mouth 12 14%
5. How does an advertisement affect you?

Recall 12 14%
Positive impressioin 18 21%
Interest 39 45%
Desire to purchase 18 21%
6. Which form of ad creates a greater impact on you?

Just the printed words 3 3%
Words with sound 15 17%
Words with a visual 22 25%
A moving action oriented ad 38 44%
A picture depicting a story 9 10%
7. How long does the impact of an advertisement lost on you?

Few hours 13 15%
One day 22 25%
One week 24 28%
One month 17 20%
More than a month 11 13%
8. Does advertisement urge you to try a new brand?

Yes 71 83%
No 15 17%
9. How often do you buy the same product as you see in the add?

Always 13 15%
Most of the time 44 51%
Some times 28 33%
Never 1 1%
10. Do you remember the hoardings if these are?

Near the residence 17 20%
Places visited frequently 37 43%
On the way to work 22 26%
Bus stand 10 12%
11. Have you ever used discount coupons printed in magazines/
newspapers?

Yes 41 49%
No 43 51%
12. How much time do you spent on watching TV per day?

0 hours 4 5%
1-2 hours 39 44%
3-5 hours 35 40%
More than 5 hours 10 11%
13. Which aspect of television ad is impact on you?

Models 10 11%
Back ground 10 11%
Theme 35 40%
Punch line 24 28%
Caption 5 6%
Photography 3 3%
14. Does the picture of a famous personality in the TV add make you
think that?

The product is of high quality 27 31%
It must be expensive 18 21%
The company must be big 18 21%
The brand is facing intense competition 21 24%
It does not affect you 2 2%
15. How often do you listen to the radio?

Every day 13 15%
Only while travelling/driving 25 28%
Occasionally 32 36%
Rarely 18 20%
16. Do you find radio ads attractive?

Yes 35 40%
No 52 60%
17. Does FM radio advertisement create an urge in you to try the brand?

Strong influencer 10 11%
Keep the name at the back of mind 38 44%
Does not matter 39 45%
18. Do you refer to your friends and family after watching that add?

Yes 68 81%
No 16 19%
19. Do you share experiences after using a product?

Always 17 20%
Sometimes 50 57%
Ocassionally 13 15%
Never 7 8%
20. What is the reason for preferring a particular brand?

product range 9 10%
design of product 29 33%
width and depth of the product 11 13%
quality 28 32%
price range 11 13%
Number of daily responses