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A
PROJECT REPORT
ON
AXIS BANK
PROJECTS AND SERVICES

SUBMITTED TO UNVERSITY OF MUMBAI
INPARTIAL FULLFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF COMMERCE
(BANKING AND INSURANCE)
SEMISTER V








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A
PROJECT REPORT
ON
AXIS BANK
PRODUCTS AND SERVICES

SUBMITTED TO UNVERSITY OF MUMBAI
INPARTIAL FULLFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF COMMERCE
(BANKING AND INSURANCE)
SEMISTER V




BY
PRATAP .D. MEDATIYA
THE S.I.A COLLEGE OF HIGHER EDUCATION
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About the project

Title of study

The present study titled in financial services provided by bank .the study is made by
reference to Bank of India and its product and services given to customer

Object of the study
To study the financial product provided by bank.
To study the customer satisfaction relation to financial product provided by
bank.
To study awareness of financial services among the customer of the bank

DATA AND METHODOLOGY
For the purpose of the present study both primary as well as secondary data
were used





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PREFACE


Axis Bank is today one of the most competitive & profitable banking franchise in
India as can be clearly depicted by the analysis of its portfolio of banking services. The
bank has launched several for various categories of consumers to enhance its deposit
mix. This project deals with this aspect especially with the saving account features.

The project has been prepaid and is presented under various heading as
introduction, organization profile, research objective & scope of research project etc.

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ACKNOWLEDGEMENT

I would like to take this opportunity to express my gratitude towards our
principal DR. Padmaja Arvind. Project guideProf. BABITA NAGDEV all those who have,
in various ways, helped me in the completion of this project. for guiding me right from
the inception till the successful completion of the project.
I sincerely acknowledge her for extending her valuable guidance, support for, our
college librarian Mrs. Bharathi rao madam for her support in issuing reference
materials .I is grateful and earnestly express my heartfelt thank to my parent and
friend who have helped me any manner.






Signature of student
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Declaration


I, Mrs. pratap medatiya student of T.Y.(BBI) presenting the viva
presentation of semester v (2014-2015) of The S.I.A. COLLEGE OF
HIGHER EDUCATION here by declare that ,I have completed the
project work titled
Axis Bank and its product and services as a part of my academic
fulfillment. The information satisfactory in this project work is true
and original to the best of my knowledge and belief.






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OBJECTIVES OF STUDY

Banking and finance can be called as the nerves of any economic system
as they accelerate the process of economic development through canalization of
adequate finance. It is hard to anticipate development of efficient banking services in
the country. No doubt financial institutions play so important in economic development
but at the some time economic development determines the growth and development
of banking institutions the role of various kind of banking institution. In economic
development need not be emphasized.

Main objective of the study is to Critical appraisal of product & services offered by
axis bank. Some of the major objectives of the study include the determination of the
following:

Consumer awareness about the products and services provided by the axis
bank.
Consumer preference about various products and services.
Customers perception towards private Banking and their expectations from
private banks.
Customer satisfaction with the service provided by the bank.
Draw out with conclusions and suggestion based on the analysis and the
interpretation of data.


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Logo of Axis Bank







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INTRODUCTION OF AXIS BANK
Axis Bank was the first of the new private banks to have begun operations
in 1994, after the Government of India allowed new private banks to be
established.
The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of
India (LIC) and General Insurance Corporation of India (GIC) and other four
PSU insurance companies, i.e. National Insurance Company Ltd., The New
India Assurance Company Ltd., The Oriental Insurance Company Ltd. and
United India Insurance Company Ltd.
The Bank today is capitalized to the extent of Rs. 359.76 corers with the
public holding (other than promoters) at 57.79%.The Bank's Registered Office
is at Ahmadabad and its Central Office is located at Mumbai.
The Bank has a very wide network of more than 853 branches and
Extension Counters (as on 30th June 2009). The Bank has a network of over
3723 ATMs (as on 30th June 2009) providing 24 hrs a day banking
convenience to its customers.
This is one of the largest ATM networks in the country. The Bank has
strengths in both retail and corporate banking and is committed to adopting the
best industry practices internationally in order to achieve excellence.




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HISTORY OF AXIS BANK
Axis Bank established in 1993 was the first of the new private banks to have
begun operations in 1994 after the Government of India allowed new private banks
to be established.

The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI I), Life Insurance Corporation of India
(LIC) and General Insurance Corporation of India (GIC) and other four PSU
insurance companies, i.e. National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India
Insurance Company Ltd.

The Bank as on 30th June, 2011 is capitalized to the extent of Rs. 411.88
crores with the public holding (other than promoters and GDRs) at 52.87%.
Axis Bank Ltd. has been promoted by the largest and the best Financial
Institution of the country, UTI.

The Bank was set up with a capital of Rs. 115 crore, with UTI contributing
Rs. 100 crore, LIC Rs. 7.5 crore and GIC and its four subsidiaries contributing
Rs. 1.5 crore each.

The Bank's Registered Office is at Ahmadabad and its Central Office is
located at Mumbai.
The Bank has a very wide network of more than 1281 branches (including
169 Service Branches/CPCs as on 31st March, 2011).
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The Bank has a network of over 6270 ATMs (as on 31st March, 2011)
providing 24 hrs a day banking convenience to its customers. This is one of the
largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is
committed to adopting the best industry practices internationally in order to
achieve excellence.

Axis Bank entered a deal in November 2010 to buy the investment banking
and equities units of Enam Securities for $456 million.

Axis Securities, the equities arm of Axis Bank, will merge with the
investment banking business of Enam Securities. As per the deal, Enam will
demerge its investment banking, institutional equities, retail equities and
distribution of financial products, and nonbanking finance businesses and merge
them with Axis Securities.












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VISION OF AXIS BANK
To be preferred financial solutions provider excelling in customer delivery through in
sight empowered employees and smart use of technology

Mission of Axis Bank
Customer service and product innovation tuned to diverse needs of
individual and corporate clientele.
Continuous technology up gradating while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and
efficiently.

Core Values OF Axis Bank
Smile, it enhances an individuals face value is a service quality stressed on
Periodic Customer Service Audits.
Maximization of Stakeholder value.
Success through Teamwork, Integrity and People.


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Axis bank offers its services
majorly in four parts:

01:- Personal Services


02:-NRI Services






03:-Agricultural services



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Personal services provide by Axis Bank
Axis bank offers various services for individual domestic customers, which includes
services like
1. Accounts

2. Deposits

3. Loans

4. Cards

5. Forex

6. Investments

7. Payments

8. Other services





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1. The accounts offered by axis bank for its customers are:
SAVING ACCOUNT

i. Easy Access Savings Account
Easy Access Savings Account gives instant access to customers money
anywhere, anytime. Possessing a range of unmatched features, it has been
devised to better suit the convenience of our eclectic client base.
These services can be availed with a minimum quarterly average balance of
Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs.
1,000 in rural centers
ii. Krishi Savings Account
. This product has been specially designed keeping in mind the unique requirements of
a farmer and true to its nature has been called the Krishi Savings Account. This
account is offered with the requirement of maintaining the half-yearly average
balance of Rs 1000 only.
Being a Krishi account holder, farmers are entitled to access Axiss wide network of
more than 1000 branches and 4055 ATMs across 440 cities. They can now easily carry
out their transactions through any of the branches or ATMs.
iii. Prime Savings Account
At Par Cheque Facility with an enhanced limit up to Rs. 1,00,000
Free cash withdrawal up to 5 transactions at other bank ATM's.
Free monthly statement of account
Free DD/PO (drawn on Axis Bank Centers)
Free Passbook
International Debit card with an Accidental Insurance cover up to Rs. 2 lakhs (Issuance
charge waived) [To keep your personal accident insurance cover activated, you should
have made a purchase transaction in 365 days prior to the day of the incident &
should have maintained an average quarterly balance of Rs 5,000 (urban &
metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be
in the two quarters before the date of the incident.]*
Increased cash deposit/withdrawal limits at non home branches
Option of automatic movement of excess funds in the savings account to higher
earning fixed deposits
Access through more than 1000 offices & 4055 ATMs
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24*7 Telebanking, Internet banking and Mobile Banking
Free monthly e-statement
iv. Womens Savings account (smart privilege account)
In today's busy world it's tough being a working woman. Right from shuttling between
a job and family to taking care of her finances she has to be on her toes all the time.
Keeping this in mind, we at Axis Bank have designed a savings account best suited for
the woman of today. With the Smart Privilege Account, you can manage your money
and your life and as well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's
Smart Privilege Account ensures that you have enough time for all the important
things in life.

v. Defence Salary Account
Defence Salary Account from Axis Bank is a product designed keeping in mind how
tough a life in the Defence Forces is. Not only does it come to them absolutely free, no
minimum balance is required either. They can also access the entire Axis Bank network,
including more than 896 branches and over 4055 ATMs (as on 31st December 2009) no
matter where they are posted.
vi. Trust/NGO Savings Account
Axis Bank's Trust Account is an effort to offer thoughtful banking for people who spend
their lives thinking of others. It is a complete banking solution for Trusts, Associations,
Societies, Government Bodies, Section 25 companies and NGOs, so that the
organisations can devote all of their time to their noble motivations.

vii. Pension Savings Bank Account,
This account from Axis Bank, is specifically, designed for Pensioners (Existing &
Prospective) of Central Govt. Civil Ministries/ Departments & Defence Ministry keeping in
mind the fact that a Pensioners banking requirements are wholly different and requires
special consideration.

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CURRENT ACCOUNT OF AXIS BANK:-
FOR NORMAL CONSUMER
01:- GET NORMAL CURRENT ACCOUNT:-
Our normal current account gives you the optimum for your money.
At monthly average income (MAB)of RS 10000*,his account balance
takes you into new world of banking .




02:-GET LOCAL CURRENT ACCOUN:-
Small business rising on the growth graph need the right kinds of nurturing
and appropriate solution for growing balance requirement .recognizing the
needs .we, at axis bank geared to answer all kinds local business
requirements










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CURRENT ACCOUNT FOR INDUSTRY

Current account for Gov organisation :-
The government organization /bodies (central Gov/state Gov/local Gov) are
offered current account with no minimum balance stipulation and host of
other services without any charge as under.


Current account for capital market:-


The current account product for broker comes with wider choice of variants
and you may choose the variant which suits you the best.
Business global current account: - -
Current account for exporter /importer with dynamic features that satisfies
their banking needs for both domestic & foreign transaction.

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Get current account for PHARMA:-

With a combination of high quality medicine production &
competitive costs, the Indian pharmaceutical industry continues to
clock records growth levels among its peer market .in order to
services the banking needs key player of this unique industry Axis
Bank brings you the current account for pharma ---a one of its kinds
banking product for the following entities in Indian pharmaceutical
industry.
Distributors
C& f agents , wholesaler , stockiest
pharmacists












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Get salary account
Easy to access salary account:-
Easy to access salary account power your payroll account with the benefit
of easy access with a hoist of benefit provide d by this account
Zero minimum opening deposit and zero quarterly balance
requirement.
4%rate of interest on daily balance, paid quarterly.
Internet and mobile phone access(on mobile phone )



Defence salary account:-










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2. Deposits offered by Axis Bank:


i. Fixed Deposits:-
Axis Bank offers simple reinvestment Fixed Deposits (at very competitive
interest rates), which can be opened with a minimum investment of Rs 10,000.
Customers can make additions to your deposit in multiples of Rs 1,000 each.
The tenure of their deposit must be a minimum of 6 months.


ii. Recurring Deposits
Axis Bank's Recurring Deposit scheme will allow you with an opportunity to build
up your savings through regular monthly deposits of fixed sum over a fixed
period of time.
Features
Recurring deposits are accepted in equal monthly installments of minimum
Rs 1,000 and above in multiples of Rs 500 thereafter.
The fixed numbers of installments for which a depositor can opt are 12, 24, 36,
39, 48, 60, 63, 72, 84, 96, 108 and 120 months.
Transfer of Accounts - a recurring deposit account can be transferred from one
office of the Bank to another branch.
The amount of installment once fixed, cannot be changed.
Installment for any calendar month is to be paid on or before the last working
day of the month. Where there is delay in payment of installment, one can
regularize the account by paying the defaulted installment together with a
penalty (at present it is @ PLR plus 4 % for the period of delay).Fraction of a
month will be treated as full month for the purpose of calculating the penalty.
The total amount repayable to a depositor, inclusive of interest, depends on
the amount of monthly installments and the period of deposit.
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iii. Encash 24
The Encash 24 (Flexi Deposit) gives the liquidity of a Savings Account coupled
with high earnings of a Fixed Deposit. This is achieved by creating a Fixed
Deposit linked to your Savings Account providing you the following unique
facilities:
Maximum Returns:
customers money is no longer idle. As soon as the balance in your Savings
Account crosses over Rs 25,000, the excess, in multiples of Rs 10,000 will be
transferred automatically to a higher interest earning Fixed Deposit Account.
The maturity of fixed or term deposits formed as a result of transfer of money
from the Savings Bank account will be for a maximum period of 181 days and
the interest will be calculated on simple interest rate basis.
Maximum Liquidity:
The money parked in Fixed Deposits as a result of the above mentioned sweep
out from your Savings account can be easily accessed by issuing a cheque,
withdrawing through ATM etc. This amount is automatically reverse swept from
the most recently formed Fixed Deposit in units of Rs 5,000 to the Savings
account whenever the balance in your Savings account falls below Rs 25,000.
The amount broken form your Fixed Deposit will earn interest rates at the
applicable rate for the period that the deposit was held with the Bank. The
remaining amount of Fixed Deposit will continue to earn the contracted rate of
interest







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iv. TAX SAVER FIXED DEPOSIT
In the Finance Bill of 2006, the government had announced Tax benefits to Bank Term
Deposits which are of over 5 year tenure u/s 80C of IT Act, 1961 vide Notification
Number 203/2006 and SO1220 (E) dated 28/07/2006.
The salient points of the scheme notification are;
(a) Fixed tenure without premature withdrawal.
(b) Year is defined as a financial year.
(c) Amount limited to Rs. 100 minimum and Rs. 100,000 maximum.
(d) Bank will issue a Fixed Deposit Receipt that shall be the basis of claiming tax benefit
(e) Term deposit under this scheme cannot be pledged to secure a loan.












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3. Loans Offered by Axis:
Home Loan
Axis Bank offers affordable and flexible housing loans that can turn your dream of
owning a home into reality
Axis bank gives home loan with attractive interest rates and minimal processing fees
make our home finance product a first choice for customer
Axis Bank have product to suit ever budget, taste and needs
:-

Features
Axis Bank provides attractive interest rates that make your hoi hosing
loans affordable and easer on your pocket every month.
Choose between fixed and floating rate options depending on which way
you think interest rates are moving.
You don't have to go the bank for Home Loans; the bank will come to your
doorstep. Perfect for those leading busy lives.
Interest fees
OUR HOME LOAN RATES
Sr. No Type Loan amount (Rs.) Base Rate + Mark Up Effective Rate Of Interest
1 Floating Rate Loans up to Rs.75 Lac Base Rate + 0.00% 10.25% p.a.
Loans above Rs.75 Lac Base Rate + 0.25% 10.50% p.a.
Top Up Base Rate + 2.00% 12.25% p.a.
BASE RATE - 10.25%



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Car loan
Axis Bank offers uniquely tailored Car Loan products that take the pain and
hassle out of buying a car. Flexible, transparent, quick, and cost-effective, our
Car Loans put the joy back into owning a car
Axis Bank, we realize that owning a car has increasingly become a necessity.
But we also realize that the price tag of your dream car may be just outside your
immediate grasp. Axis Bank's Auto Loans are just what you need to bridge the
gap. Loans offered from Rs. 1 Lakh onward
Features
Calculate your Car Loans tenure from 1 year to 7 years
Monthly outgo with our Car Loan EMI Calculator\
Attractive interest rates on Car Loans
Interest charges
CAR LOAN INTEREST RATE
The Axis Bank interest rates are among the most attractive Car Loan rates in India
today. Our auto loan rates ensure that you have to pay less every month.
Rates of Interest Processing Fee* Documentation Charges*
11.50% Rs. 3500 to Rs. 5500 Rs.300/-
Loan against Gold

Loan against Gold Ornaments
Same Day Loan Disbursement
Safety of Gold at our bank vaults


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Loan against Property

Apply for Axis Bank's Loan Against Property. We will give you a loan against your property. Be it
commercial or residential. You can also apply for this loan if you need funds to acquire new property.
A take-over of your existing loan with refinancing is also possible with Loan Against Property
Attractive interest rates
Door steps services
Loan against property residential
Loan against property - Commercial
Loan for purchase of commercial property.
Take-over of existing loan with additional refinance (Balance Transfer)
Lease rental discounting
Interest charges
Interest Rates:
Base Rate + Markup Effective ROI (floating)
Loan Against Property Base Rate + 3.00% 13.25%
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Purchase Of Commercial Property Base Rate + 3.00% 13.25%
Overdraft Facility Against Property Base Rate + 4.00% 14.25%
Lease Rental Discounting Base Rate + 3.25% 13.50%
Reverse Mortgage Loan Base Rate + 1.75% 12.00%
** Base Rate - 10.25%, effective from 23rd August, 2013

.



4. Cards Offered By Axis bank

Credit Cards
Platinum Credit Card
Highest Level of security
Enjoy unrivaled safety with EMV certified chip credit card which reduces the possibility of counterfeit and
skimming fraud.
Now your card is Chip & PIN protected to give you additional security.
25% Cash-back on movie ticket booking
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Now watching movies is all the more fun with your Platinum Card. Enjoy 25% Cash back on online and box
office movie ticket purchases on all days of the week.
Now get a 2.5% fuel surcharge waiver on all fuel transactions with your Axis Bank in India
If your Axis Bank Platinum Card is misplaced or stolen, report the loss immediately by calling our customer
service at 1800 233 5577 or 1800 209 5577 or 1800 103 5577. With zero lost card liability, you are protected
against any fraudulent use of your card from the moment your report the loss of card to us


.
Shriram credit card

Shriram Axis Bank Credit Card is a co-branded credit card launched by Axis Bank in association with Shriram
Transport Finance Company Ltd (STFCL). It is the first credit card to be issued to transport operators in the
country
The Shriram Axis Bank co-branded credit card is exclusively for the customers of STFCL having a good track
record
This co-branded credit card will be very useful to the transport operator in meeting his day-to-day working
capital requirements and provide him safety and convenience of plastic money
By using this co-branded credit card, the transport operator can withdraw cash from the ATM, buy fuel, tyres,
oil, and batteries as well as make purchases at any VISA merchant outlet in the country


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MY Choice credit card



Presenting, Axis Bank MY Choice Credit Card, a card that allows you to personalize your card design and choose your
benefits. You can now customize features and benefits according to your spending and saving needs, so that you get the
best out of every transaction you make

Be the craftsman of your own card with MY Choice Credit Card - a card you want it to be






Miles & More Credit Card




Welcome to the Axis Bank Miles & More Co-branded program.

Axis Bank has partnered with Miles & More to launch two credit cards especially to offer you benefits far more than just
travel. These cards enable you to earn award miles on all eligible spends and redeem your award miles for exciting products
and flight awards, upgrades and much more .









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Debit Cards
Priority Debit Card


The Priority Platinum Debit Card designed just for our Priority customers, comes with the
following features and benefit
Enjoy enhanced daily cash withdrawal limit of Rs. 1 lakh and purchase limit of Rs. 4 lakh on your
Priority Debit Card subject to the balances held in your account.
Enjoy free ATM withdrawals from any bank ATM anywhere in India
Enjoy Issuance and Annual Charges waiver on your Axis Bank Priority Platinum Debit Card




Gold Debit Card
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Axis
Banks Gold Debit Card is more than just a debit card. It comes with a host of
enhanced benefits and reward program
Enjoy enhanced daily cash withdrawal limit of Rs. 50,000 and purchase limit of Rs. 1.75 lakh
on your Gold Debit Card subject to the balances heald in your account
Enjoy free ATM withdrawals from any bank ATM anywhere in India.
Swipe your debit card at petrol pumps without any fuel surcharge on your cards




.
Classic Debit Card



Axis Bank's MasterCard Classic Debit Card is more than just a debit card. It comes
with a host of enhanced benefits
Transaction limit of 1,00,000 for purchase transactions and 25,000 for ATM withdrawals
Enjoy 5 free ATM withdrawals from any bank ATM anywhere in India on your MasterCard
Debit cards



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Youth Debit cards

The Visa Youth Debit Card is meant exclusively for youth customers from the
age of 18 to 25 years
Especially for Axis Bank Priority Platinum Debit cardholders, the daily ATM Cash
withdrawal limit has been enhanced to Rs. 40,000 per day at all Bank ATMs
As an Axis Bank Debit Card customer, you will be insured for risk of loss due to
fraudulent use of a lost or stolen or missing debit card. All you need to do is
communicate the loss of your card by calling our 24-hour customer services
number
We regularly tie up with leading restaurants, shopping establishments, hotels,
resorts etc, to bring you exclusive discounts and offers from time to time. These
offers would be valid only when you utilize your Youth Debit Card to make the
payment



Prepaid Cards
Gift Card
The Axis Bank Gift Card is suitable for gifting for all purposes. So be it festivities like
Diwali, Christmas or New Year or occasions like marriages, birthdays, anniversaries or
special days like Mother's Day, Valentine's Day, etc, the Axis bank Gift Card is the
perfect gift .
The Axis Bank Gift Card comes in a unique Gift Wrap shape thus making it more
adorable as a gift.
Load any amount between Rs. 1000 up to a maximum limit of Rs 5000 it works in the
same way as a Debit Card for purchase transactions at merchant outlets including
hotels, restaurants.

Smart pay cards
The Axis Bank Smart Pay is a rupee denominated card for disbursing your
employees salaries in a more simpler and systematic manner. Now no need to
issue cheques or pay cash, a single loading instruction to the Bank is all you
need for making your employee payments
The Axis Bank Smart Pay is an innovative and extremely convenient way to
disburse salaries to your employees. By facilitating cash withdrawal and point-
of-sale transactions at merchant outlets, the Smart Pay eliminates the need for
a separate salary account
No bank account or average quarterly balance maintenance is required
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Daily cash withdrawal at Axis Bank ATMs RS 20000
Daily POS transaction limit: Rs 20000


Rewards Card
The Axis Bank Rewards Card is a prepaid reloadable card which can be
used for cash withdrawals at all Axis Bank ATMs as well as Visa
enabled ATMs or making purchases at the numerous merchant outlets
across India, thus making anytime, anywhere access of funds to mour
employees
The Rewards Card can be used at all Axis Bank ATMs and Visa
enabled ATMs as well as at any Visa enabled merchant outlet
anywhere in India.

Purpose
Payment instrument for disbursement of benefit like
Incentives
Rewards
Bonus
Commission
Payment instrument for reimbursements and perquisites like
Medical reimbursement
Bills credit

5. Forex offered by Axis bank

Travel Currency Cards
The Travel Currency Card gives its customers a 24-hour access to money.
Withdraw funds in the local currency from any Visa or Visa Plus ATM's (Automated
Teller Machine) as well as pay for all your purchases in any country you visit,
anywhere in the world.

Outward Remittances
Axis Bank offers Outward Remittance facilities enabling its customers to remit
money abroad through reliable and quick transactions.
They can send money abroad for reasons more than one: education, medical
purpose, gifting, and maintenance for loved ones or donation for a cause.

Foreign Currency Travelers Cheques
American Express Traveler's cheques are widely accepted globally as a mode of
payment in many parts of the world. It is always worthwhile taking some of your
foreign exchange in travelers' cheques as it is a great backup to cash and cards.
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Foreign Currency Cash
Carrying small amount of local currency or internationally acceptable currency
variants in wallet while travelling overseas is reassuring and convenient -
especially to make payments for the services you may require on your arrival at the
destination.















6. Investment Services offered by Axis bank
Gold mohurs Investment
Thought to be one of the first known metals, gold has been coveted throughout
history for its beauty, scarcity, malleability, and uncanny resistance to rust and
corrosion. Centuries ago, gold's unique combination of properties -- its sun-like
color, its soft hardness and especially its imperviousness to decay -- imbued it with
magical associations in the eyes of many. Because of these unique properties,
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gold has traditionally been the currency of choice for much of the world's
population
Features
Axis Bank brings to you Gold Mohurs in the purest forml
Made in Switzerland, Gold Mohurs carry the Assay certification of being 24 carat,
99.99% purely.
It comes to you in a specialized packaging that is tamper proof so that its purity is
preserved
Available in 2 gms, 5 gms, 8 gms, 10 gms, 20 gms, 50 gms & 100 gms. Gold
Mohurs of 5 gms denomination have Goddess Laxmi embossed on them.
Gold Mohurs can be bought over the counter in over 1400 branches of Axis Bank







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Demat Account :-
Axis Bank is a registered member (Depository Participant) of NSDL. In this system,
physical security holdings are converted into electronic (or in other words, dematerialized)
holdings. Axis Bank has been enrolled as a Depository Participant by the NSDL - India's
first depository.
. If you are selling securities then it has to be a delivery instruction slip. If you are
purchasing securities it has to be a receipt instruction slip or one time standing instructions
for credit.
Even securities entitlements like bonus and rights can be credited to your demat account
electronically
At your request we arrange to convert your physical holdings into electronic form. To do
this you would be require to open a demat account with NSDL through us called
"Beneficiary Owner Account" in the name and style in which the shares are held by you
You have the option to convert your electronic shares back to physical shares.

Mutual funds


A Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned through
these investments and the capital appreciation realized is shared by its unit holders in
proportion to the number of units owned by them.
Thus a Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed basket of securities at a
relatively low cost
As Axis Bank Financial Advisory team, we adopt a strong research driven recommendation
model to help you choose the best funds based on qualitative and quantitative parameter.
Apart from this, a dedicated Relationship Manager can also be assigned to you to ensure
that your investment requirements are taken care of, smoothly and efficiently. Our advisors
understand your profile and lead you through a structured financial planning process to
devise financial solutions best suited to you. The advisors will also help you choose the
right investment products in line with your investment goal.





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Silver Mohur
Silver has always been considered auspicious, a harbinger of good luck & fortune . It is often used as a
token of good luck to mark important occasions like the birth of a new born baby or purchase of a house.
That's why Silver is great for every Shubh Mahurat, to mark every new beginning. You can consider buying it
or gifting on several occasions like.
Birth of baby child
Purchase of new car
Passing of boards exam
To your beloved on Valentine's day
Special features of Axis Bank Silver Mohurs
Tamper proof packed with special Banyan Tree design on the bar .
99.99% pure
24 caret assay certified
Imported from Switzerland














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8. Payments services offered by Axis:

Bill Pay
Axis Bank's Bill Pay service enables you to make secure payments from the comfort
of your home or office. So its time to say goodbye to late payment fines, long queues,
lost bills, and commissions paid to local errand boys.

ECS
It is an electronic clearing system that facilitates paperless credit / debit transaction directly
linked to your account and also provides for a faster method of effecting periodic and
repetitive payments.
Through ECS (Debit), you can pay all your Utility bills (electricity/telephone/Mobile bills, credit
cards, etc), Mutual Fund (SIP), Insurance Premium, Loan Installments, credit card payments,
payments of donations and other bill payments.


Tax epayments
In this service, Income / Other Direct Taxes, as well as Central Excise & Service Tax* through
iConnect can be paid from account online and can get on-line acknowledgement of the
payment by way of a Cyber Receipt, including Challan Identification Number (CIN)
immediately after making the payment.


Direct tax Payment
The Bank is authorised for Collection of Income or Other Direct Taxes on behalf of Central
Board of Direct Taxes (CBDT) w.e.f 1 October, 2003.


Pension Disbursement
The Bank is authorised by RBI and Ministry of Defence for disbursement of Pension to Armed
Force (Army, Navy and Air Force) personnel through its 151 authorised branches across the
country.




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Other services offered by axis Bank to its individual customers are:
MOBILE REFILL : RECHARGE AT THE ATM
An individual can recharge his mobile talk time at any of our ATMs. He doesnt even have to
be an Axis Bank customer. All his need is a VISA debit or credit card. If he is an Axis Bank customer,
then he can also use his Axis Bank debit card (both VISA as well as Master card).
LOCKER (Unmatched protection for your valuables)
A Safe Deposit Liker with Axis Bank is the solution to an individuals concern. Located at
select branches in cities all over the country, our lockers ensure the safe keeping of an individuals
valuables.
Advantages
Wide Availability: As on March 31, 2010 lockers are available at 944 branches and extension
counters.
Lockers available in various sizes.
Direct debits for locker rentals from your account rid you of the hassle in writing out cheques.
Extended banking hours to operate lockers.
Competitive rentals.

ONLINE SHOPPING (Safe ans Secure internet Payment)
Axis Bank offers an individual the convenience of shopping at many major Online stores from
the comfort of his home or office. All he need is an Internet enabled PC. He can choose & then get he
items delivered at his doorstep. He can also avail of numerous online services, get to know about the
current special offers/discounts and get a preview of the new items added on to the shelves by these
online retailers/service providers. He can shop as much as he like and conveniently make instant
payments by debiting his account through the secured payment channel, iConnect Our Internet
banking platform.




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IPOSMART (Now invest in IPOs without letting go of your funds !)
An individuals Axis Bank savings account now makes IPO application a seamless and
hassle-free process. Instead of moving out funds from his account for application to an IPO, the
amount can now simply be blocked. Which means as long as the IPO shares are not allotted, the
funds stay with him and he also gain interest on them? Plus he get the security of having the refunds
directly unblocked and made available to you, in his account itself !
The above service is being made available in accordance with the SEBI guidelines on ASBA
(Applications Supported by Blocked Amount).
Benefits
Interest on funds which otherwise would have moved out of your savings account.
No need to write cheques or make demand drafts.
Convenient and transparent management of funds.
Instant release / unblocking of funds after allotment / non- allotment of shares.


E-Statement
Axis Bank offers the facility of E-Statement. E-Statement are secure and electronic way to
receive statement of accounts from the Bank.












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Agricultural services














With the advent of Information Technology and latest
development in agriculture and marketing, it was felt necessary
that farmers should also be provided with the available latest
technology in the banking industry to provide them Anywhere
Anytime Banking


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Saving Account for
Agricultural Sector


Krishi Savings Account


Axis Bank offers a unique savings account which is easy to operate and allows you to transact immediately.
This product has been specially designed keeping in mind the unique requirements of a farmer and others
employed in the allied agricultural activities sector. Thus this product has been called the Krishi Savings
account
The Krishi Savings Account has also been extended for the below given "Allied Agricultural activities.
Fishery & aquaculture sector .
Fruits and Vegetable Vendors {Corporation licence, or letter from the Govt anthority ).
The Krishi Savings Account entitles you to a Debit Card with which you can access your account anytime
through the Axis Bank ATM network
This card comes with:
A cash withdrawal limit of Rs. 40,000 per day
Accident Insurance cover of Rs. 2 lacs




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Current Account for
Agricultural Sector



The product with half yearly average balance requirements captures the seasonality nature of agriculture based
businesses and is packed with host of powerful features and incentives for higher balance .
Features
There are different Half Yearly Average Balances (HABs) for different category of locations. (Urban -
Rs. 10,000, Semi Urban - Rs. 5,000, rural 2500 )
Enjoy Anywhere Banking with Axis Bank from more than 800 branches / service outlets where you can .
Upto 50% rebate on charges for maintaining higher balance










Keep your agri business healthy
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Agri loans provided
by axis bank
Tractor loan
Axis Bank brings to you easy and hassle free Tractor Loans. We realize how imperative tractors are to
your livelihood and so, with our Tractor Loans, you are assured one of the best deals in the market along with a
range of attractive
Features
Zero foreclosure charges .
Flexible repayment option .
Special interest rate for farmers with multiple sources of income .
Repayment period up to 7 years
Quick processing and doorstep services




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Commodity power
Commodity Power is a scheme offered by Axis Bank Ltd. which aims at financing the pledged stocks
of agro commodities storedin various godowns/warehouses/cold storages managed by
CWC/SWC/Private warehouses, (under the supervision of the empanelled Collateral Managers of
Axis Bank Ltd.) through a unique customer friendly credit facility.
The intention is to avoid the distress sales at the time of harvest, neutralize the seasonality factor in
pricing and enhance income for farmers by providing liquidity at times when cash flow dry out
features
A wide plethora of agro-commodities are financed from more than 85 designated branch
location .
Swift loan processing and disbursement
Commodities will remain under safe supervision of professional Collateral manager.
Attractive Rates of interest.
Prompt customer services through our exclusive Commodity Officers at each designated
branch location.
Axis Bank is one of the prominent banks for commodity based financing in the country.

Kisan power
Kisan Power aims at providing adequate and timely credit to farmers for meeting
cultivation needs including purchase of inputs, investment needs like purchase of
agricultural implements, land development, purchase of bullocks and carts,
two/three/four wheelers, repair of farm machinery or any other needs including
domestic needs like expenditure on account of sickness, children's education and
family functions etc. The product gives the farmer the flexibility to choose between
cash credit and term loans with friendly repayment terms.

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Eligibility
Farmer who is an owner cultivator, a tenant cultivator or a sharecropper is eligible
for these loans. Minimum landholding should be two acres
Loan amount
Minimum : Rs 25,001
Maximum : Rs 25,000
Repayment
Loan tenure is fixed by allowing reasonable period for marketing the agricultural
produce after harvest of the crop, subject to maximum of 1 year in case of cash
credit, to 7 years for term loan .








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NRI (Non Resident of India )







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NRI
PRIME SAVING ACCOUNT:-
As you move up the ladder of progress in life, along comes with it a lot of expectations and
aspirations. To achieve them requires the able support of a willing partner, ever ready to lend
a helping hand in your every quest, willing to walk that extra mile to make sure all your
aspirations are turned in to reality With Axis banks NRI Prime Saving Account you may find
the perfect partner in your journey .

Benefits of NRI Prime account
With our NRI Prime Savings Account, you are now free from the age-old single branch
banking. This gives you complete freedom of operating your NRI saving account from any of
the Axis bank
With NRI saving account you can now deploy your funds far and wide across the horizon
through inward remittances and fast-track realisation of Foreign Cheque / DD collection.
As a Prime Savings Account holder, you not only enjoy access to a wide network of branches
but also at your disposal will be one of the largest ATM networks in India giving you easy
access to your account from almost any corner of the country



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Features
Free At-Par Cheque facility .
Get a Free International Debit Card with Accident Insurance cover of Rs. 2 lakhs with
your NRI prime saving account
Telebanking, Internet Banking and SMS


ISNAAN NRI PERSONAL ACCOUNT
Enjoy personal banking benefits without the encumbrance of earning interest with the Axis Bank
Inaam NRI Personal Account for NRI customer .
Made especially for you
Accelerated eDGE Loyalty Rewards points
Presenting eDGE Loyalty Rewards our bank wide loyalty program where you can earn points on a
host of transactions on your bank account and debit cards.
Personal banking benefit
Internet Banking: Transfer Funds, Pay bills, and view Account Summary on internet banking
Mobile Banking: You can check balances, transfer funds, request for cheque books and make bill
payments using your mobile phone with the new axis mobile app









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Non-Resident (External) NRE Saving Account
Any person resident outside India may open NRE account. This account
permits a NRI to hoed and maintain foreign currency earnings in Indian rupees. The
Principal and interest earned on these balances are freely reportable.
Whether an individual are a student, a professional, a salaried employee or an
entrepreneur, this account will meet all an individuals banking need.
Features
Low minimum balance requirement of Rs 5,000
Multicity cheque book which will permit An individual to make payment via
cheque across multiple locations
Mandate or Power of Attorney facility available so that in An individuals
absence from the country An individual can authorize his relative or friend to
operate conduct banking transactions on his behalf.
Free iConnect: 24 X 7 account access through secure internet banking
facility from anywhere and anytime.
Online shopping mall and utility bill payment facility be using Axis Banks
Internet based iConnect banking login.
Free personal accident cover of Indian Rupees 2,00,000 on Axis Banks
Debit Card (The insurance cover will come in force only after An individual
make his first successful payment transaction at any merchant
establishment.)*
Tax Advisory Services from Axis Banks empanelled consultants
Assistance to obtain Income Tax PAN Cards to make an individual
compliant with the tax regulations of the native lands.



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NRI Deposit
NRI-Pro Foreign Currency Deposit


NRI-Pro Foreign Currency Deposit is a NRE deposit linked forward cover product that is designed to earn
higher yield in Foreign Currency. It locks in the exchange rate to convert the Rupee funds into Foreign Currency
at the end of the tenure
Get the advantage of higher returns by hedging the exchange rate fluctuation
Attractive Returns: Combines attractive interest rates with the added advantage of rising exchange rates No
Capital Risk:No capital risk involved as money is invested in Fixed deposit
Forward Contract: Forward can be booked on existing Fixed Deposit or fresh Fixed deposit.
Minimum Deposit: Start depositing from as low as Rs. 500,000 or equivalent.


Hold your earnings
In the currency of your choice

NRI
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NRE Rupee Deposit



Maintain your foreign currency in Indian rupee denominated deposits and enjoy the benefits of higher interest
rates and seamless repatriability.
Principal and interest are freely repatriable. Deposits can be held for a period of 1 to 10 years.
The depositor who returns to India for good will be allowed to continue the deposit till maturity of the deposit at
the contracted rate of interest, if desired.
However, except the provisions relating to rate of interest, such deposit would be treated as resident deposits
from the date of return of the account holder to India and taxed accordingly for all other purpose.






Attractive Interest Rates
on NRE Term of deposit
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NRI Home loan

Features & benefit
If you are planning to purchase a home back in India, there is good news for you. AXIS bank NRI
Home loans enable you to buy a home in your own country. We offer home loan for NRIs in order
to facilitate their investment in the booming Indian property market. With us getting a NRI home
loan is a simple and hassle-free process designed in a way to provide highest level of customer
satisfaction.
AXIS bank NRI home loans gives multiple reasons why our home loans for NRIs are the first
choice for savvy buyer
Attractive Interest rates
Minimal Processing Fees
Flexible Tenures
Transparent Processing
Quick Service




NOW FASTER AND MORE
CONVENIENT
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NRI home Loan details
Loan Tenure - 1 to 25 years.
Margin
o For NRI Housing Loan upto Rs.20 Lacs - 15%
o For NRI Housing Loan above Rs.20 Lacs - 20%
Interest Rates and Charges : Please click here for the latest rates and charges
Repayment - Electronic Clearing System (ECS) / Standing Instruction(SI) or
PDC from NRE/ NRO a/c














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SCOPE OF STUDY

Axis Bank is one of the most famous banks in India. The various products and
services offered by it include:

PRODUCT
Deposits (Saving account and current account)
Loans
Card

SERVICES
ATM
Mobile Banking
Internet Banking
Payment
Other Services
The deposit mix of an organization especially the Saving accounts are the
backbone of every bank as an ordinary man is most inclined to invest in it due to its
convenience and easy availability. This project deals with the various customer
concerns regarding these and tries to suggest appropriate suggesting based on
conclusions. I hope that this report would be able to suggest some measures and
draw attention of bank towards the area of improvement.


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Limitations of Study

The study was based on a very modest sample size hence cannot be called as
a representation of the views and opinion of the majority.

In a rapidly changing industry, analysis on one day or in one segment can
change very quickly. The environmental changes are vital to be considered in
order to assimilate the findings.

The conclusion arrived at are based on a very less experience of researcher in
this field.







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3.1 SAMPLE SIZE AND METHOD OF SELECTING SAMPLE

I chose a sample size of 40 respondents consisting of based on judgment
sampling All respondents were the customers of Axis Bank. The method was simple
random sampling.
Data Source
For this project both primary and secondary data were valuable sources of
information.
Secondary data
Secondary data provides a starting point for any research and offers valuable
sources of already existing information. Secondary data are the easiest to gather and
the cost of collecting this data is also very low. For my project work it was collected
through the help of various of various associations, magazines, newspapers, websites
etc.
Primary data
Primary data are data freshly gathered for a specific purpose. For my project
work the primary data was collected by means of survey though questionnaires.



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Contact methods
Once the client had been decided now my task was how to contact them, and
for me there only two ways of contacting them.
1. Personal interview:- this method was the most appropriate way of
survey, because by personal interview I came to know about their feeling
for Axis Bank.
2. Telephone:- This method was also used by me once or twice, keeping in
mind the busy schedule of a few respondents.














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ANALYSIS & INTERPRETATION


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SWOT ANALYSIS











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1. SWOT ANALYSIS


Strengths

Support of various promoters
High level to services
Knowledge of Indian market
Strong management team
Comprehensive range of financial products & Services

Weaknesses
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Low market capitalization
Not been fully able to position itself correctly
Average volume of branch network

Opportunities

Growing Indian banking sector
People are becoming more service oriented in the global market
Technological changes
Increase of new branch network


Threats

From various competitors
Foreign banks
Government banks
Aggressive competition strategy among the main banks
Economic uncertainty in global market

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CONCLUSION













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CONCLUSION

In this time of economy slump, where all options of Investment lacks the
interest of people for one or other reason, FD still remains at the top in the mind of
people as a known convenient and reward earning option for investing their hard
earned savings. However falling banks rates have certainly lessen the faith of people
in it, but still it remains the first choice of small investors because it is synonymic with
safe and fixed return giving alternative for investment of savings. The need of the
hour is safety and security, high risk is out. Recent global economy slowdown has
made negative influence on let investor perception of security. With the arrival of pink
slip solute, people who were spending as though there will no tomorrow have turned
savers. And savers are looking much more closing at investment avenues in order to
optimize their returns at least risk.
We found that:-
Savings from the backbone for FD market. Savings of people are mainly
affected by three factors.
1. Income higher the income, higher the savings.
2. Consumption higher the consumption, lower the savings.
3. Inflating higher the inflating rate, lower the savings.

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Axis Bank saving product is highly popular due to its various facilities, anywhere
banking with ATM and Debit Card.
In case of special saving Account, if bank provides the cheques pickup facility
then it can tap out more number of trusts and society.

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APPENDIX












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QUESTIONNAIRE

Dear sir/madam I am management student conduction a survey on Axis Bank, Jaipur.
I shall be very thankful, if you give your few minutes to me for answering few
questions given below. Every information given by you will be for answering few
questions given below. Every information given by you will be only for academic
purpose.

Name. Address
Sex ...
Age ..
Occupation

Q.1 Which age group do you belong?
a) Less than 25
b) 25 to 40
c) 40 to 55
d) Above 55


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Q.2 What is your occupation?
a) Service
b) Business
c) Student
d) Others.
Q.3 Please specify your annual income?
a) Less than 1 lakh
b) 1 to 2 lakh
c) 2 to 3 lakh
d) 3 to 4 lakh
e) More than 4 lakh

Q.4 What features/attributes, while opening an account do you expect from a bank?
a) Quick Services
b) Variety of products
c) Less formalities of documents
d) Working hours
e) Proper information


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Q.5 What kind of account do you have in Axis Bank?
a) Saving Account
b) Current Account
c) Fixed Deposits
d) NRL Account

Q.6 Who influenced to open an account in Axis Bank?
a) Bank Employees
b) Prospectus
c) Advertisement
d) Friend and Relative would you recommend
Q.7 Your remark on products of Axis Bank?
a) Excellent
b) Good
c) Average
d) Poor




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Q.8 In comparison to other bank how would you rate Axis Bank?
a) Excellent
b) Good
c) Average
d) Poor
e) Cant Say

Q.9 How long did your wait in queue?
a) Yes
b) No

Q.10 do you think the number of counter available are sufficient?
a) Yes
b) No








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2. BIBLIOGRAPHY

Websites

www.axisbank.com
www.infinancials.com
www.axisbank.com/xmlapplication/aboutus/financials/images/Annual - Report
- 2010. PDF.