RMV 710- 03/2007

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RMV 710- 03/2007
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Berlin
Frankfurt
Hamburg
Munich
Introduction
Frankfurt RheinMain the Mobile Region
Frankfurt
14000 km
2
5 Mio. inhabitants
15 counties
11 cities
156 companies
43 regional rail-lines,
15000 stops, incl. 400 Train-Stations
780 bus-lines
app. 630 mill rides per year
Picture Source: Google Earth
RMV 710- 03/2007
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Introduction
Frankfurt RheinMain the Mobile Region
Picture Source: Google Earth
12,08 miles; 19,40 km
Frankfurt Airport
Frankfurt Airport
City of Frankfurt
City of Frankfurt
City of Hanau
RMV 710- 03/2007
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Targets
Evaluate the technical feasibility of NFC
Evaluate acceptance in comparison to smart cards
Phones used: Nokia 3220 with smart NFC shell
Secure storage of tickets and user authentication
Touch at reader to ride local bus network
Pilot history
Pilot period: April 2005 April 2006
Participants: 146 end users, 15 conductors
Market research: phone interviews and focus group
discussions after 6 month
Pre- and post questionnaire
Targets
Evaluate the technical feasibility of NFC
Evaluate acceptance in comparison to smart cards
Phones used: Nokia 3220 with smart NFC shell
Secure storage of tickets and user authentication
Touch at reader to ride local bus network
Pilot history
Pilot period: April 2005 April 2006
Participants: 146 end users, 15 conductors
Market research: phone interviews and focus group
discussions after 6 month
Pre- and post questionnaire
Mobile Ticketing @ RMV
NFC Field Trial Hanau
RMV 710- 03/2007
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Beyond tomorrow clip
Beyond tomorrow clip
Mobile Ticketing @ RMV
NFC Field Trial Hanau
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Mobile Ticketing @ RMV
NFC Roll out Hanau
Targets
Implement complete value chain (production, phone
sales, p.t. ticket registration and usage)
Add RMV ErlebnisCard as new function
Involve further 3
rd
parties
Phones used: Nokia 3220 with smart NFC shell
Secure storage of tickets and user authentication
Touch at reader to ride local bus network
Use NFC phone as bonus card RMV ErlebnisCard
History
Start: April 2006, ongoing
Participants: open to every body, 100 regional partners
Targets
Implement complete value chain (production, phone
sales, p.t. ticket registration and usage)
Add RMV ErlebnisCard as new function
Involve further 3
rd
parties
Phones used: Nokia 3220 with smart NFC shell
Secure storage of tickets and user authentication
Touch at reader to ride local bus network
Use NFC phone as bonus card RMV ErlebnisCard
History
Start: April 2006, ongoing
Participants: open to every body, 100 regional partners
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NFC Roll out Hanau
Mobile Ticketing @ RMV
RMV 710- 03/2007
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RMV ErlebnisCard
Mobile Ticketing @ RMV
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RMV ErlebnisCard
Mobile Ticketing @ RMV
RMV ErlebnisCard
Server
Nokia LI Server
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ErlebnisCard Profile
Data base
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RMV ErlebnisCard
Mobile Ticketing @ RMV
RMV ErlebnisCard
Server
Nokia LI Server
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w
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G
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ErlebnisCard Profile
Data base
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NFC Roll out Hanau
Mobile Ticketing @ RMV
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Mobile Ticketing @ RMV
Learning NFC Hanau
The NFC Mobile Ticketing is described as
"practical, "comfortable, "easy to useas well as
"fast & more trouble-free log-in/log-out.
The high acceptance is expressed in the average
total satisfaction score of 1.7 (on a 6 grade scale)!
Users who used the smart card before the mobile
phone will go for the phone in the future
Activation of the phone for ticketing purposes is
seen as complicated (50 % of the trial users felt
uncomfortable with it)
The phones is still a phoneregardless of the
function the same issues as with
Different phones for various target groups are needed
receiving phone calls while using the phone for
ticketing is important to the customer
The NFC Mobile Ticketing is described as
"practical, "comfortable, "easy to useas well as
"fast & more trouble-free log-in/log-out.
The high acceptance is expressed in the average
total satisfaction score of 1.7 (on a 6 grade scale)!
Users who used the smart card before the mobile
phone will go for the phone in the future
Activation of the phone for ticketing purposes is
seen as complicated (50 % of the trial users felt
uncomfortable with it)
The phones is still a phoneregardless of the
function the same issues as with
Different phones for various target groups are needed
receiving phone calls while using the phone for
ticketing is important to the customer
RMV 710- 03/2007
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29,3
35,9
80,4
76,1
30,4
38
28,3
33,7
13
0
7,6
17,4
10,9
18,5
34,8
47,8
40,2
4,3
1,1
0
9,8
4,3
4,3
4,3
4,3
4,3
34,8
44,6
3,3
2,2
3,3
less comlicated
more reliable
more innovative (image)
more attractive
less time consuming
more customer friendly
safer
NFC phone smart card both the same don' t know no comments
Comparison NFC phone and smart card (some details)
Comparison NFC phone and smart card (some details)
[%]
The phone is seen as more innovative & attractive, The smart card is seen as more simple
Overall, the NFC phone is seen as a more convenient media, since it is always with you
anyway.
Mobile Ticketing @ RMV
Learning NFC Hanau
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wants to buy a ticket
ticketing program opens
and displays the starting
station automatically
Customer types in target
station manually
customer confirms the
ticket purchase
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Customer types in
destination manually
connection information
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n Station web sites opens
and displays the actual
position automatically
looks for information
Customer owns a NFC
mobile phone and
Tag
Mobile Ticketing @ RMV
RMV2go - JAVA/NFC Ticketing Evolution
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Mobile Ticketing @ RMV
RMV2go -JAVA/NFC Ticketing Evolution Details 1
application-download
billing records
J 2ME personalization
online ticket validation
v
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www-registration
ticket purchase
choose/enter starting point
choose/enter destination
tariff approval
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online black list update and key management
JCOP personalization
Automatic,
semiautomatic
fare collection
(Step 2 Check-
In-Check-Out)
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Ticket purchase based on J AVA
Berhren des NFC-Tags und
bernahme Haltestellenname
Ticket purchase based on NFC/J AVA -
RMV2go - JAVA/NFC Ticketing Evolution Details 2
Mobile Ticketing @ RMV
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Frankfurt/M.
Frankfurt/M.
Regional Application Management platform
Mobile Ticketing @ RMV
RMV2go Vision: The RMV Frankfurt RheinMain NFC-Environment
Ticketing
Tourism/Event
Information Payment
NFC
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more information @ www.rmv.de
Thank You!
Dankeschn!
Peter Preuss, RMV, Strategy und New Business Development, p_preuss@rmv.de