Sean Wilson

www.swvisuals.com
2
Index
Research ................................... 3-8
Word List ...................................... 9
Logo ............................................ 10
Personas ......................................11
Poster .....................................12-15
Final Poster .......................... 16-17
Ticket ........................................... 18
Badge .......................................... 19
Mailer .......................................... 20
Mobile App ......................... 21-25
Thank you .................................. 26
Winnipeg
Film Festival
Campaign
2
Info graphic
Info graphic refects research.
My Approach
Im a strong believer in mastering
the foundations to build strong
design from the ground up. I will
use basic shapes and colors with
advanced techniques to create
tasteful design.
I will create design that is simple
yet elegant, and pays respect to
the venue it represents. I will mix
modern looks with classic design
concepts.
3
Linear Research
Top Left: Northern lights flm
festival concept 1.
Bottom Right: Northern lights
flm festival concept 2.
4
Linear Research
Top Left: Durban international
flm festival.
Bottom Right: Hollywood flm
festival.
5
Linear Research
Top Left: Emotional rescue
flm festival.
Bottom Right: Shoot me flm
festival.
6
Linear Research
Top: Ann Arbor flm festival.
Bottom: New York in motion
flm festival and the Tribeca
flm festival.
7
Linear Research
Top: Tacoma flm festival.
Bottom New York architecture
and design flm festival.
8
Word List
Captivating
Modern
Cutting edge
Emotional
Exciting
Sexy
Classy
Contemporary
Theatre
Film crew
International
Awards
Classic
Exciting
Ratings
Anxious
Best in class
Elite
Fun
Amazing
Special
Final three words are:
Modern
Classy
Exciting
Modern
Classy
Exciting
Target Audience
My target audience will be the general public, and the best way to advertise is street merchandise.
Hats and tee-shirts, street posters, pamphlet hand outs, buttons, and business cards.
Hiring a small team to create a scene in a populated market area, such as a screen casting is a great
way to create a buzz and get the word out.
The people who would attend the festival would be students, movie buffs, reviewers, small
magazines, newspapers and independent free lancers, sponsors, and investors.
design gets people interested and constantly
wanting to be a part of any design.
Ill use basic shapes to generate interest and
connect audiences instantly with the design.
Bringing these two elements together, and
create a great harmony that ties it all together.
11
Digital Logo Design
The digital design of the logo
was a blend of high contrasting
shapes combined together
to make a unique element. A
clean modern serif font was
chosen due to its reduced look
and simply touch.
The logo was design using the
two shapes, and having one cut
out a section of the other one.
The idea behind the logo was
simplicity and sophistication.
The contrast portraits the
sophistication and brand-ability
the logo needs to carry itself,
While the shapes interacting
allowed this logo to be simple
and powerful because of its
recognition. De-constructing
one recognizable object into an
abstract design gave this logo a
unique and strong presence.
2
Personas
Film Crew: Jefery Laredo,
Melissa Harther, Heather Algsh,
Rick Perkins, and Fred Goy are:
(Te Winnipeg Wonders)
Name: Teah Ewharekuko
Age: 21
Occupation: Hair Stylist
Interests: Avid movie watcher,
horse rider and trainer, social
media consultant, and blogger.
Story: Teah blogs daily to her large
following of 8,000 people. She is a
well known hair stylist, and deals
with people in a social manner
daily through the internet, and
her occupation. People often ask
her what festivities to attend on a
weekly basis.
Featured flms at the festival.
Name: Tiago Lars
Age: 38
Occupation: News Columnist
Interests: His two dogs,
independent news analogy,
community planning, movies,
and investments.
Story: Tiago writes weekly
articles in local newspapers
about festivities around his city.
He is an aspiring flm writer, and
loves to do movie reviews for
online websites.
11
Poster Concept 1.2
The success of the fnal concept
lead the design to have some
special efects added, in this
render a flm grain was added
to emphasize independent
movie making.
11
Poster Concept 2.1
This version of the concept
uses shapes to create points of
interest for the viewer to focus
on, the line work directs the
eye towards key points and
emphasizes the information.
11
Poster Concept 2.2
The same grain flter was
applied to the alternate cover
art to try and achieve a vintage
flm feel. This alternate version
shows strength in fow and
line works.
11
Poster Concept 2.3
A minimalistic concept was
produced to try and simplify
the design idea and emphasize
the concept. This ended up
showing promise with the
predominant shapes at the
bottom of the page.
11
Poster Final
The design of the poster art
had to have a mysterious and
modern flm feel. I blended
the look of an independent
flm with a staged scene that
showcases flm and acting. I
added the digital components
of the logo and clean font to tell
the complete story. In this fnal
version a theatre curtain was
placed at a low opacity in the
white space on the left side of
the panel. This concept showed
the strongest concept while
staying true to the message.
11
Poster Final
Poster art displayed on a local
bus shack.
20
Ticket Design
The ticket design is to pay
tribute to flm; the logo is
shaped like a f `aux film reel,
the text is faded to look like
its being shown by a flm
projector, and the watermark
is indicative of record buttons.
20
Badge Design
The badge design is to pay
tribute to flm; the logo is
shaped like a f `aux film reel,
the text is faded to look like
its being shown by a flm
projector, and the watermark
is indicative of record buttons.
22
Mailer
The mailer mimics the shape of
classic flm strips. It uses red as
its primary color to pay tribute
to original flm circles shown at
the beginning of movies.
21
Mobile App Flow Chart
This flow chart allows for
multi functionality, and ease
of use.
21
Mobile App
The mobile app will allow
users to access ticket buying,
information about the event,
trailers, and dates with times
they can attend.
21
App Trailer Screen
Additional movie trailers
can be watched on the
mobile app.
21
App Calendar Screen
Dates and location can be
found on here.
21
App Ticket Screen
Tickets can be purchased at
the ticket screen.
23
Credits
A special Thank you to
anyone who took the time to
look through the Winnipeg
film festival visual campaign.
Thank you for
viewing
Created by ............................................................................... Sean Wilson
Designs by .............................................................................. Sean Wilson
Content provided by ............................................................ Sean Wilson
Contact Email .......................................... seanwilson1984@gmail.com
Contact Phone Number ..................................................(204) 510-2596
Website ......................................................................www.swvisuals.com
The End.