HANNA HERRIN

www.hannaherrin.com | @H_Herrin

EXPERIENCE.
Public Relations + Account Services Intern
Davis Elen Advertising, McDonalds NW (Seattle, WA) May 2014-Present
Monitor client and competitor coverage, compile in-depth coverage reports, update distribution lists
Assist account team with billing and facilitate in-store merchandising materials to key US markets
Manage McDonalds NW social media accounts, including live event coverage
Assist in event coordination, local activation and logistics, including launch of McD app in major US markets
Monitor, track and prepare reports to summarize the effectiveness of media relations and social media programs
Editor-in-Chief + Content Curator
Her Campus Portland (Portland, OR) January 2014-Present
Craft weekly articles for the local chapter of this top-tier, online womens magazine
Implement SEO strategies and analytics to increase readership and overall awareness
Amplify and promote news on social and digital platforms
Work with national chapter on large-scale client marketing partnerships, including eBay and MTV placement
Public Relations + Social Media Coordinator
World Conference on Science and Soccer 4.0 (Portland, OR) January 2014-June 2014
Launched strategic social and traditional media campaign, increasing online registration by 46%
Created organic media list, wrote and distributed press releases, pitched media and secured placement
Tracked and monitored press, created press clip reports
Developed high-level digital/social media strategies for Facebook and Twitter accounts
Public Relations + Social Media Intern
Outerwall Inc. (Bellevue, WA) May 2013-August 2013
Managed corporate PR calendar, directed workflow and daily schedules for three full-time professionals
Monitored corporate editorial calendar for company blog, Facebook, Twitter and LinkedIn profiles
Researched key industry influencers, pitched strategies and trends impacting the kiosk retail space
Crafted and delivered internal communications supporting corporate rebrand messaging

ADDITIONAL INVOLVEMENT..
University of Portland Marketing Group (Portland, OR) August 2011-Present
Current: President, Previous: Communications Coordinator, Budget Manager
Communications Coordinator
University of Portland Investment Association (Portland, OR) August 2011-May 2015
Marketing Specialist
USAPromDress.com (Portland, OR) December 2012-January 2013
Student Ambassador + Liaison
Robert B. Pamplin School of Business (Portland, OR) August 2011-December 2013
Certified Barista, Partner
Starbucks Coffee Company (Seattle, WA) May 2012-August 2012

EDUCATION AND HONORS.
B.B.A. Marketing, Minor: Communication Studies (PR/Journalism Emphasis)
University of Portland | May 2015 | 3.91/4.0 GPA
Presidents Honors List, Deans List
Honors Societies: Alpha Lambda Delta, Beta Gamma Sigma

SPECIALTIES.
Content development, social media strategy (using various media platforms), copy editing AP Style, SEO writing,
communication writing: blogging, news writing, press release writing, Wordpress, web + CSS editing, monitoring tools:
Vocus, CRM platforms, Google Analytics, event/promotion planning, pitching, media placement