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Basic Information

Name of the Person: Sangram Satpathy (Left the Job in 2007)


Designation: Asst. Manager , Micro Entrepreneurship Development Cell
Contact no:
Alumni: 2005
Preliminary impression: The job involved providing strategic inputs to
various programs being run by DRF the most prominent among which was
LABS.


Track Record

Summer Placement:
Final Placement:
Position Offered:

About the Company:
Set up in 1996, Dr. Reddys Foundation (DRF) is a non-profit partner of Dr.
Reddys Laboratories. DRF acts as a catalyst of change that fosters, develops
and promotes initiatives at individual, group and organization levels to achieve
sustainable development. Driven by the belief that equity in education and
livelihoods helps in building an inclusive society, DRF strives to create quality
opportunities in these two areas, with particular focus on economically
disadvantaged youth. It works in partnership with all concerned stakeholders in
this endeavour.

Dr. REDDYS FOUNDATION




Areas in which the company is involved
Livelihoods DRF works with rural and urban youth, youth with disability and
farmers to address the issues of employability, income generation and
consequent improvement in quality of life.
Key Interventions:
Livelihood Advancement Business School (LABS) - an effective short-
term skill development program that prepares youth for careers in
emerging service sectors such as Hospitality, Customer Relations and
Sales/ Retail Sales.
Livelihood Advancement Business School for People with Disability
(LABS-PwD) - was born out of a need to develop market-driven skills
among people with disabilities to improve their employability and help
them achieve economic independence. The program seeks to reduce
unemployment and the social and economic marginalization of disabled
people by increasing placements and sensitizing potential employers.
Livelihood Advancement Business School for Farmers ( LABS-F)
provides small and marginal farmers with knowledge and access to
ecologically sustainable and cost-effective technologies and methods to
improve agricultural productivity and net income.
The program also identifies employment potential in nearby developing
areas and uses this information to skill rural youth and link them with
jobs.

Education DRF has a firm belief that every child should have access to right
education and schooling. To realize this, DRF works with schools, communities
and other stakeholders apart from developing strategies to bring children of all
age groups into mainstream education. It fights child labour and strives to
provide quality education to children who are deprived of it.
Using schools as community learning resource centres, it develops local
knowledge and leadership, and implements innovative schooling strategies in
association with the mainstream education system.





Relevant courses:
Understanding Development Organisations
Agriculture Output and Food Marketing
Social & Ethical Responsibility
Corporate Social Responsibility
Human Resource Management
Community Mobilisation and Institution Building
Rural Livelihood Systems


Relevance to Rural Management
Dr Reddys Foundation (DRF) provides small and marginal farmers with
knowledge and access to ecologically sustainable and cost-effective
technologies and methods to improve agricultural productivity and net income.
The program also identifies employment potential in nearby developing areas
and uses this information to skill rural youth and link them with jobs. This not
only addresses the problem of underemployment of rural youth, but also
reduces their dependency on agriculture by providing alternate sources of
income generation.
The program is aimed at enhancing the economic well-being of marginalized
communities by:
Enabling higher productivity and agricultural sustainability on the farm
Transfer of small and appropriate technologies for marginal farmers
Reducing pressure on farms by skilling youth and placing them in jobs
The program has reached out to over 7,394 farmers to date, enhancing their
livelihoods for an estimated aggregate benefit of over Rs 56 million, with a ten-
fold return on investment (ROI). In addition, 570 rural youth have also been
skilled and placed, with an average monthly salary of Rs 4,500. The improved
cash flows to these families are bringing in many-faceted changes and
positively impacting the quality of their lives.

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