L. J.

Institute of Management Studies, LJMBA

L J INSTITUTE OF MANAGEMENT STUDIES
LJMBA 2013









SUMMER PLACEMENT REPORT2013PART II-MARKETING

L. J. Institute of Management Studies, LJMBA
SUMMER INTERNSHIP 2013
LJMBA
REPORT OF HAVMOR
Havmor is a brand started by Satish Chona in 1944 in Karachi. After 1947 he settled in
Ahmedabad and started brand havmor from starch. This year for the first time havmor has taken
12 students of L. J. Institute of Management Studies were placed for summer internship in the
company. For the first time havmor has taken students for summer internship from the college.
The feedback of the students was taken from the company on 20
th
June 2013. Students are given
different projects in marketing and hr both. The students are Keval Panchotia, Abid Poonawala,
Sunny Rathod, Margi Shah, Upasana Parmar, Vimal Rathod, Shivangi Dave, Hemal Patel,
Bhavik Joshi, Pooja Shabdani, Bharti Shastri and Ekta Dhalani.
In marketing the projects are related to Packaging and Menu
Development, while in hr the projects are related to Climate
Survey and Training Modules. The students are supposed to
conduct survey for the same. After completion of the project,
students will have to submit a hardcopy of the report in
company and they will also have to make presentation
regarding their project to senior people of the company. Mr. Rajesh Shah, V. P. HR
Vice President HR, Mr. Rajesh Shah gave a very positive feedback about the students pursuing
their internship in the company. He said the skills required by the students are convincing power,
analytical skills and market research skills. The students are doing their work sincerely and
regularly. They visit the eateries and production
unit also. He said that they are very happy with
the students work. Looking to the kind of work
students are doing Mr. Rajesh said that
henceforth every year they will take students for
summer internship from L. J. Institute of
Management Studies and other two colleges as well. On discussing about final placement
recruitment he said that whenever there would be vacancy in havmor, priority to the students of
L. J Institute of Management Studies will be given. Student who will
give the best performance will have brighter chances of getting
selected for the final placement. Havmor recruits students of all
specialization of MBA, Engineers and also students of other field.
The expansion plan of the company Mr. Rajesh said that they want to
make their presence pan India. Mr. Nishit Tuli, HR
Prepared by: Prof. Neha Mehta
L. J. Institute of Management Studies, LJMBA

RADIO MIRCHI
Entertainment Network (India) Ltd (Radio Mirchi) first aired in the year
1993, while it aired in Ahmedabad in the year 2000. Three students of L. J.
Institute of Management Studies are pursuing their internship in Radio Mirchi in the profile of
activation. The project is on the Mirchi Activation: Experiential Marketing the Way Forward.
They need to study the media dynamics and how mirchi activation functions as a growth engine
for organization. The students require having passion and appetite to learn over and above
academic marketing background.
Mr. Samit Shah, Head Mirchi Activations, in his
feedback about the students said that the students are
very smart. All the three students are doing well,
Ravi Kala, Sooraj Nair and Nisarg Desai. Not only
him but other staff of Radio Mirchi are also very
positive about the students. Mr. Samit said that all of
them are always before time, rather before he
reaches the office. They are participating in all the
activities related to the activations. Also the students
are coming up with good ideas also. He also assured
that whenever there will be a requirement in Radio
Mirchi, these students will be approached first.
Radio Mirchi is a young company in age of itself
and also the employees of Mirchi are young. Hence,
these students will always be warmly welcomed for
employment in the company. Radio Mirchi recruits
students in all specialization of MBA and Engineers.
In the expansion plan of the company Mr. Samit said
that the company is waiting for bidding of Phase III
roll out by Information & Broadcast ministry.
Mr. Samit Shah, Head Mirchi Activations



Prepared by: Prof. Neha Mehta
L. J. Institute of Management Studies, LJMBA
IMRB International
Indian Market Research Bureau International
(IMRB International) established in the year
1987 with the name British Market Research
Bureau. It was rebranded as Indian Market
Research Bureau International in the year
2002. IMRB is in the top 12 international market research company. It provides market research
and insights to South Asia, Middle East and North Africa.
There are 6 students of L. J. Institute of Management Studies pursuing summer internship, Niyati
Jalai, Riddhi Mistry, Devang Vasani, Rakesh Prajapati, Bhavesh Sharma, Raj Patel, Mahek
Modasiya and Mauni Shah, in the company. The students are given the project of marketing
research in different area. They are taught all the aspects and theories of marketing research and
its application in the company. Mr. Kinnar Bhatt, Field Manager IMRB informed that his boss
Mr. Ashutosh Chaudhary is guiding all the students in these areas. Also Mr. Chaudhary said that
he will also be guiding the students regarding report preparation of the research work that they
have done. Mr. Kinnar also said that after summer internship also students can pursue work of
marketing research for small or big
projects if students wish. On asking
about the chances of the final
placement of students, Mr. Kinnar said
that the placements are been taken care
of by the head quarters of IMRB which
is in Mumbai. Also whenever there is
requirement they call the students who
have worked in summers. Test and
interviews are conducted for these
students and selection is done on this
basis. IMRB requires students in all the
areas i. e. MBA, MCA, Engineering,
Pharmacy and others. Mr. Kinnar Bhatt, Field Manager, IMRB International




Prepared by: Prof. Neha Mehta
L. J. Institute of Management Studies, LJMBA
Report on Mint
Mint is India's second largest business newspaper published by HT Media
Ltd, the Delhi-based media group which also publishes the Hindustan Times. It mostly targets
readers who are business executives and policy makers. As far as Ahmedabad is concerned, it is
the fourth largest selling newspaper in its category in terms of the number of subscriptions. It is
India's first newspaper to be published in the Berliner format. Mint exclusively carries "WSJ"
branded editorial content in its pages by virtue of the content sharing partnership between HT
Media and Newscorp, which owns the Journal.
The current Editor of the newspaper is Sukumar Ranganathan. Mint was launched in
collaboration with The Wall Street Journal on 1 February 2007, with the Journal's former deputy
managing editor, Raju Narisetti as its founding editor. Within two years of its launch, Mint was
second only to ET and established itself as 'India's fastest growing business daily'.
As per the discussions with Mr. Hemang Gandhi (Deputy Director, Mint, Ahmedabad), the
major issue concerning mint as far as the Ahmedabad city is concerned is retaining the existing
subscriptions as there is a significant fall in the number of subscriptions of the news paper
compared to last year. As a result, they have assigned a hard core sales profile to the students
who are undergoing their summer internship at mint after adequate training in the same area.
The students, Shailesh Chavada, Digvijay Rathod, Mayur Chauhan, Paresh Rathod, Nilesh
Parekh, Dhruv Patel, Mahebubhusen Radhanpuri, Dhruv Sathwara, Ravi Patel, are supposed to
target different business complexes and approach different corporates so as to convince them to
subscribe for mint newspaper. Students are given a fixed target to attain before their supper
internship program ends at mint so as to shape and expose them to a typical sales profile. The
basic skills required in a student to be a prospective employee of mint for the aforesaid profile
are good confidence level, positive approach as well as a great convincing power. As far as the
present scenario is concerned, mint is withdrawing itself from number of cities of Gujarat
wherein it does not see prospective clients and customer base and is focusing more upon
Ahmedabad city as well as Vadodara to enhance its sales volume.
Prepared By: Prof. Rutuja Bhrambhatt
L. J. Institute of Management Studies, LJMBA
Report on Shree Digvijay Cement Company Ltd.
Shree Digvijay Cement Company Ltd. Was incorporated at Jamnagar in the year 1944. The main
objective of the company is to manufacture cement and works mines, quarries, etc. Cement
manufactured by this company is marketed under the trade name Lotus.
Mr. Suman Mukherjee is the CEO of the company since the year 2011. The company constitutes
of 400 employees and its annual turnover is Rs. 429 crores. Johns Manville Corporation, USA
are the technical consultants of the company for the asbestos cement project. They have also
been appointed as sole selling agents for the companys asbestos products for the Middle East
and African countries. Saudi Arabia is one of the major clients of the company as far as its
cement exports are concerned.
The student (Nipun Sharma) who is undergoing his summer internship at Shree Digvijay Cement
company, underwent his training for sales and marketing of cement during the first week of his
internship. He then was given the charge to go for field work as a part of his on and off field
training for sales and marketing in the Jamnagar zone.
As per Mr. Sahil Pandey (Marketing Manager), the student must have proper knowledge of the
market in which he is dealing along with good convincing power to become a prospective
employee of Shree Digvijay Cement company Ltd. for the sales and marketing job profile.
The company wants to focus on its market share and as a result has not deviced any expan plans
for now for the near future.






Prepared By: Prof. Rutuja Bhrambhatt
L. J. Institute of Management Studies, LJMBA
Allwin Rotoplast
The company is incepted in 2007 in Ahmedabad and it is an ISO 9001:2008
certified company. It is a plastic Processing (Rotation Moulding) company. It provides products
like Ice-Box, Pallets, Bins, Custom Roto-moulding and Conveyer Boxes for Perishables.
Basically deals with the ice-crme, pharmaceuticals industries and it exports to Indian
subcontinents and other countries like Europe, Africa. Companys turnover is 1.5 cr. and all the
clients are satisfied with the company because Excellent Pre-Delivery Inspection, Customization,
Timeliness, Large Product Line, Capacious Warehousing and Packaging Facility.
Company CEO Mr. P.K. Murlidharan gave positive feedback about the student of L J that he is
doing his allocated work sincerely. He has been assigned with a project of Gap analysis of
market Expectations with SOP and Marketing Strategy Development. He said that
Communication, Marketing, Basic Computer Knowledge skills are required for doing given
project. Student will have a understating of SOP working, whole operation process from
inventory to dispatch and marketing strategy development in support of SOP.
According to him in future they will be double in manufacturing capacity. Company will be
shifted at BHAT village with new plant size of 2000 yards. They are going to launch a new
product named Automatic Chapati Maker and also some plastic furniture items for hospitals.
In the company student Pisuwala Adil Neem had to study the project on Gap analysis of market
Expectations with SOP and Marketing Strategy Development regarding SOP.
Innova Systems Pvt. Ltd.
Innova Systems Pvt. Ltd. Started in 1992 with the thinking of
Innovation in IT Sector. It deals with Software Development and
Services regarding that. It provides basically four types of categories in product and services 1.
System Integration 2. IT Support 3. IT Infrastructure Management and 4. Software Development.
Annual turnover is around more than 50 Crs.
The students are Chopra Shailja M., Soni Karishma R., Soni Honey are guided by Mr. Aakash
Patel, they have started new project named FLOOD IT for those who want to purchase Laptop
but cannot because of money issues. So under this project they can purchase HP laptops with 0%
interest rate with different configurations and different prices. So students are supposed to
promote the new concept and need to convince more people to purchase the product. So basically
marketing, communication and convincing skills are required to complete above given task. All
the three students are coming regularly and they are performing well in the promotion of above
project.
Prepared By: Prof. Rajani Shah
L. J. Institute of Management Studies, LJMBA
Alankit Assignments Ltd.
Alankit Assignments Ltd., the flagship company was incorporated in 1991 by
a talented visionary entrepreneur, Mr Alok K Agarwal. Under his able
guidance and management, the company has made unhindered steady
progress since then. The Company has its headquarter in Delhi with 18 Regional Offices in
Mumbai, Kolkata, Chennai etc. Alankit Assignments Ltd. has expanded its footprint in global
arena with its overseas offices in London, Singapore and Dubai. With a consistent expansion of
Alankits business, the Company has evolved from largely Financial & Share Broking Company
into a diversified Business House. It provides wide variety of products like E-Governance of
PAN Card, E-TDS, Adhar Card, Stock Market, NPS, etc.
Mr. Sudhir Nawkar project guide said that they have hired students for the promotion of new
product which is NPS (New Pension System). The students are Shah Vishang P., Raol
Lagdhirsinh R., Thacker Yogeshkumar B. The project given to the students is Marketing of
Financial Products with Emphasis on NPS Products. Students are supposed to make promotion
of the new products in the tenure of 6 weeks. With that they will learn the functionality of E-
Governance, NPS also. He gave positive feedback about students behavior, learning enthusiasm
and regularity. Skills required are Analytical, Communication, Convincing, Marketing And
Financial skills.
Currently there are 1500 PAN Centre so future plan is to expand up to 2000 PAN centre across
India.










Prepared By: Prof. Rajani Shah
L. J. Institute of Management Studies, LJMBA

ICICI Prudential Life Insurance Company

About the company
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier
financial powerhouse, and prudential plc, a leading international financial services group
headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector
insurance companies to begin operations in December 2000 after receiving approval from
Insurance Regulatory Development Authority (IRDA).
ICICI Prudential Life's capital stands at Rs. 4,793 crores (as of March 31, 2013) with ICICI Bank
and Prudential plc holding 74% and 26% stake respectively. For the financial year 2013, the
company has garnered total premium of Rs 13,538 crores and has underwritten over 13 million
policies since inception. The company has assets held over Rs. 74,000 crores as on March 31,
2013.
For the past decade, ICICI Prudential Life Insurance has maintained its dominant position (on new
business retail weighted basis) amongst private life insurers in the country, with a wide range of
flexible products that meet the needs of the Indian customer at every step in life.
Mentor
Mr Hardik Prajapati is head of the marketing division in the Godhra branch of ICICI Prudential, he
feels that the student, Murtaza Gajipurwala, is doing excellent job in the marketing as well as
finance projects that are assigned to him. The student is sincere in his work and he will definitely
be considered at the time of final placement by the company.


Mott MacDonald

Mott MacDonald's India business is a leading multi-disciplinary management and engineering
consultancy with offices nation-wide.
It is engaged in planning, developing and delivering projects across many sectors from energy,
industry, water and environment to transport, buildings, urban infrastructure and social
development.
The wide range of customers include national and local governments, public and private utilities,
industrial and commercial companies, investors, developers, banks and financial institutions,
international as well as bilateral funding agencies and private entrepreneurs.
About the Mentor
Mr Amit Rathod is a BE, MBA with couple of years of experience, the students under him are
undergoing training in marketing research .He was satisfied with the data collected and analysed
by the students. The students pursuing internship in Mott MacDonald are Darshan Jadav, Priya
Somani, Pinky Nihalani, Sandip Kyada and Anisha Jain.


Prepared By: Prof. Kiran Khatri



L. J. Institute of Management Studies, LJMBA




IndusInd Bank
Genesis
IndusInd Bank derives its name and inspiration from the Indus Valley civilisation -a culture
described by National Geographic as 'one of the greatest of the ancient world' combining a spirit of
innovation with sound business and trade practices.
Mr. Srichand P. Hinduja, a leading Non-Resident Indian businessman and head of the Hinduja
Group, conceived the vision of IndusInd Bank -the first of the new-generation private banks in
India -and through collective contributions from the NRI community towards India's economic
and social development, brought our Bank into being. The Bank, formally inaugurated in April
1994 by Dr. Manmohan Singh, Honourable Prime Minister of India who was then the countrys
Finance Minister, started with a capital base of Rs.1,000 million (USD 32 million at the prevailing
exchange rate), of which Rs.600 million was raised through private placement from Indian
Residents while the balance Rs.400 million (USD 13 million) was contributed by Non-Resident
Indians. A New Era
IndusInd Bank, which commenced its operations in 1994, caters to the needs of both consumer and
corporate customers. It has a robust technology platform supporting multi-channel delivery
capabilities. IndusInd Bank has 441 branches, and 796 ATMs spread across 303 geographic
locations of the country as on September 30, 2012.The Bank also has 2 Representative offices, one
each in London and Dubai.
The Bank believes in driving its business through technology. It has multi-lateral tie-ups with
other banks providing access to their ATMs for its customers. It enjoys clearing bank status for
both major stock exchanges - BSE and NSE - and three major commodity exchanges in the
country - MCX, NCDEX, and NMCE. It also offers DP facilities for stock and commodity
segments. The Bank has been bestowed with the mandate of being a Settlement Banker for six tea
auction centres.
RATINGS:
ICRA AA for Lower Tier II subordinate debt program and ICRA AA- for Upper Tier II bond
program by ICRA. CRISIL A1+ for certificate of deposit program by CRISIL. CARE AA for
Lower Tier II subordinate debt program by CARE. Fitch AA- for Long Term Debt Instruments
and Fitch A1+ for Short Term Debt Instruments by Fitch Ratings.
About the Mentor
Ms Disha Vaishnav has a degree in Management and she has experience of 2 years with the
company, being young she shares excellent rapport with the student. She finds the students,
Achyut Ruparel approach innovatively and was positive about the students performance.



Prepared By: Prof. Kiran Khatri




L. J. Institute of Management Studies, LJMBA

Reliance Industries Limited
About the company
Jamnagar Manufacturing Division is located near Jamnagar, Gujarat. It
comprises of a petroleum refinery and associated petrochemical plants. The refinery is equipped to
refine various types of crude oil (sour crude, sweet crude or a mixture of both) and manufactures
various grades of fuel from motor gasoline to Aviation Turbine Fuel (ATF). The petrochemicals
plants produces plastics and fibre intermediates.
Created in a record time of less than three years, the Jamnagar Manufacturing Division would
always remain a special experience for Reliance. The project is of titanic proportion and has taken,
for its completion, millions of engineering man-hours spread over many international engineering
offices; thousands of tonnes in equipment and material, procured from leading suppliers across the
globe; highly advanced construction equipment of unbelievable sizes; construction workforce of
over 75,000 working round the clock for months; a great number of innovative techniques in
project execution; and project management expertise of Reliance acquired over the past several
years.
With a Complexity Index of 11.3 (as defined by the Nelson Complexity Index) RIL's refinery at
Jamnagar is able to process heavy and sour crude oils to produce high value products. This allows
the Company to benefit from the lower input cost compared to light crude oils.
The Jamnagar Manufacturing Division has a 33 - million tonnes per annum refinery that is fully
integrated with downstream petrochemicals units which manufacture naphtha-based aromatics as
well as propylene-based polymers.
Situated on the northwest coast of India, the integrated refinery-cumpetrochemicals complex is
located at Motikhavdi, Lalpur Taluka, Jamnagar District, in the state of Gujarat. It is in proximity
to the Gulf of Kutch, a sheltered bay close to the Middle-East crude oil sources. The location of
RIL's refinery on the west coast of India supported by world-class logistics
and port facilities provides the Company with freight advantages. Most of the crude imported is
transported on Very Large Crude Carriers ("VLCC").
The refinery has operated at near 100% utilization with minimal downtime, consistently
outperforming the average utilization rates of refineries in the Asia Pacific region, the European
Union and North America, as reported by PEL Market
About the Mentor
Mr. Mukesh Shah is a graduate with B.com in the year 1993 and had completed his C.A in the
year 1996. He was the topper in B.com and has ranked 44th all India level in C.A inter and 41st
rank all India level merit.
At present he is working with reliance in budget department at the post of general manager. In past
he was working in logistic department RRTF (Rail Road Tank Farm), group company accounts
(core accounting) and finally budgeting and process validation. He has been working with reliance
since 10years. Prior to reliance he worked with CERA for 5years.
He is been providing internship from last 2-3years and every year 3-4 batches are been trained. He
has been a very helpful mentor providing all the required information and details required during
the whole period of internship. When asked about the feedback students Mansi Pujara and Garima
Talwar in which he said that he is satisfied with the trainees overall performance.

Prepared By: Prof. Kiran Khatri

L. J. Institute of Management Studies, LJMBA
RELIANCE CAPITAL

About the company
Reliance Capital, a constituent of CNX Nifty Junior and MSCI India, is a part of the Reliance
Group. It is one of India's leading and amongst most valuable financial services companies in the
private sector. Reliance Capital has interests in asset management and mutual funds; life and
general insurance; commercial finance; equities and commodities broking; investment banking;
wealth management services; distribution of financial products; exchanges; private equity; asset
reconstruction; proprietary investments and other activities in financial services.
Reliance Mutual Fund is amongst top two Mutual Funds in India with over six million investor
folios. Reliance Life Insurance and Reliance General Insurance are amongst the leading private
sector insurers in India. Reliance Securities is one of Indias leading retail broking houses.
Reliance Money is one of Indias leading distributors of financial products and services. Reliance
Capital has a net worth of Rs. 11,991 crore (US$ 2.2 billion) and total assets of Rs. 40,588 crore
(US$ 7.5 billion) as on March 31, 2013.
About the Mentor
Mr. Poonam Shastri
Branch Manager
M.Com graduate and an experience of financial sector about 15 years and Branch Manager since
company open its branch in Gandhinagar.
Mr. Shastri was pleased with Pathal Neels progress .










Prepared By: Prof. Kiran Khatri

L. J. Institute of Management Studies, LJMBA
SHRI MAHILA SEWA SAHAKARI BANK LTD
Students Nandu Menon & Saurabh Joshi
Company Guide Ms. Bhumika Mehta
Company Address 109, Sakar II, Opp.Town Hall, Ellisbridge, Ahmedabad 06.
Shri Mahila Sewa Sahakari Bank Ltd. is an offshoot of SEWA foundation established by Mrs.
Elaben Bhatt. The bank came into being in 1974, funded via share capital of Rs. 40,000
contributed by some 4000 self-employed women workers. The bank recognized as a Co-
operative bank now, deals in Savings, Loans, Insurance, Pension and other programs to raise
financial awareness among the poor self-employed women. The bank has an annual turnover of
Rs. 185.46 crores and is spread across 7 districts of Gujarat with an employee count of 170. It is
currently managed by Mrs. Jayshri Vyas, whose able administration has helped the bank
penetrate deeper into the areas where it exists. In a nutshell, we can say that the bank was a
pioneer in launching the concept of micro-finance in Gujarat and it continues to make a
difference in the lives of poor women even today. The future plans of the bank are to continue
their penetration and expansion, while not compromising on the quality of functions.
The students, Joshi Saurabh and Nadu Menon are doing a project on streamlining the grievance
system in the organization. For doing the same, they are required to find out the problems faced
by clients of the bank and seek their inputs as well as provide suggestions to improvise the
current grievance system. The students are also given an additional task of developing products
which would attract the younger audience. The students are supposed to know the existing
grievance system of the bank. Also, since the bank differs from mainstream banks, they are
supposed to be well-versed with the value system of the bank, culture, systems and processes of
the bank. They also need to have a good communication power in order to elicit problems faced
by clients and convince them into improvising the system.




.


Prepared By: Prof. Amola Bhatt
L. J. Institute of Management Studies, LJMBA
Aditya Birla NUVO Ltd (Veraval)
About the Company
Aditya Birla Nuvo Ltd. (ABNL), a USD 4.5 billion conglomerate by revenue
size, is part of Aditya Birla Group, a USD 40 billion Indian multinational.
Having a market cap of about USD 2.5 billion as on 30th November 2012, ABNL is present
across Financial Services, Telecom, Fashion & Lifestyle, IT-ITeS and manufacturing businesses.
Anchored by over 65,000 employees, ABNL touches lives of more than 120 million Indian.
Aditya Birla Financial Services ranks among top 5 fund managers in India (excl. Banks and
LIC), managing AUM of USD 20 billion as on 30th September 2012 and having an annual
revenue size of over USD 1.3 billion (2011-12). Trusted by 5.5 million customers and anchored
by about 17,000 employees, it has a nationwide presence through more than 1,775 points of
presence and about 200,000 agents / channel partners. ABFS is the largest contributor to
ABNLs consolidated earnings before tax Contributed 45% in FY12.
Birla Sun Life Insurance (BSLI) is a 74:26 joint venture between ABNL and Sun Life Financial,
Canada. BSLI improved its ranking to 5th among private players with an enhanced market share
of 7.8% in FY12. BSLI has one of the best persistency ratios in the industry @ 81%. It declared
a dividend of ` 98.5 Cr @ 5% of its paid up Capital. Birla Sun Life Asset Management
(BSAMC) is a 51:49 joint venture with Sun Life Financial, Canada. BSAMC improved its all
India ranking to 4th and market share to 9.8% with an AUM of USD 15.5 billion as on 30
th

Sep12.
Management Team
Managing Director: Dr. Rakesh Jain
Whole Time Director & Chief financial Officer: Mr. Sushil Agarwal
About the SIP:
Mr Atul Lakhotiya is the external guide for the student, Jeet Vithlani. The external guide is
happy with the work of the student and has given a positive feedback regarding his approach,
attitude and aptitude. The student has been regular to the office and reports the work done to the
guide.







Prepared By: Prof. Raji Bhavsar

L. J. Institute of Management Studies, LJMBA
Adani Group
About CEO,Founder of the company: The flagship company,Adani Enterprise
Ltd.(formerly known as Adani Exports Ltd.)was established by Mr.GAUTAM S
ADANI in 1988 as a partnership firm with a seed capital of Rs.5 lakhs. An
enterpreneurial vision coupled with a lofty ambitions and hard work set the pace
for the growth of the company. Adherence to world class quality standards and a
customer centric approach has helped the Adani Group touch revenues of INR 262 billion.
Company Background: Today, the Adani business portfolio is a diverse yet profitable
assortment of Edible Oil, Logistics, Power Generation ,Coal,Oil & Gas Exploration ,Gas
distribution ,Real Estate,Ports,Special Economic Zones & IT enabled services.Its growth has
been organic leading to a synergy among its business units,making them more productive &
competitive together.
ADANI GROUP has grown from being a trading house to a diversified & dynamic business
group with interests from infrastructural development to FMCGs. a leader in international
trading & infrasturcture development,the ADANI GROUP is engaged in a continuous Endeavour
to maximise potentialities by synergizing the multiple businesses of the Group creating optimum
business model. The group is commited to constantly deliver good returns to its stakeholders &
convert partnerships into winning combination.
BUSINESS DETAILS: ADANI GROUP has 5 business sectors:
ENERGY SECTOR (Power & Oil & Gas)
REAL ESTATE
AGRO
METALS & MINERALS
Achievements if any: Accorded the status of a Five Star Trading House by Directorate General
Of Foreign Trade ,New Delhi ,AEL is the first company to receive such a prestigious status in
India.



Adani Wilmar
(Ahmedabad)
Student Name: Achira
Jagirdar
Adani Gas
(Ahmedabad)
Student Name: Jyoti
Nair
Adani Finance
(Ahmedabad)
Student Name:
Priyanka Shah
Adani Logistics
(Ahmedabad)
Student Name: Sahil
Shah
The guide Mr Giriraj
Mistry has given a
positive feedback of the
student and said that she is
showing atmost keenness
and
curiousness towards
learning the HR of
the company.
The guide Mr. Rajiv
Bhatt has assured to
provide all possible
support and guidance to
the student who will be
learning HR policies
related to retention at
Adani. The feedback
has been positive.
The Guide, Mr
Hemang Parikh has
given a satisfactory
feedback of the
student and has
appreciated her
quality of work.
The guide Mr Vaishal
Kataria has given a
positive feedback of
the student and has
said that they will be
providing indepth
training of SAP
logistics software to
the student which will
add to his experience
for future assignments.
Prepared By: Prof. Raji Bhavsar
L. J. Institute of Management Studies, LJMBA
Meghmani Organics (Ahmedabad)
About the Company
It was in 1986, when Gujarat Industries was established as a
partnership firm in Gujarat, India to manufacture pigments. High
productivity and profitability transformed Gujarat Industries to a joint stock company, under the
name of Meghmani Organics Limited, by 1995. Since then Meghmani Organics Limited has
diversified its business interests to include a range of pesticides and other pigment products as
well. Today, Meghmani Organics Limited is a leading manufacturer of pigment and pesticide
products in the country and is the recipient of several prestigious awards in recognition of its
outstanding business performance.
Sound fundamentals, outstanding export performance, strong presence in the domestic market
and a focused management team has seen Meghmani Organics Limited grow at a compounded
annual growth rate (CAGR) of 17% and profits 10% over the past 3 years. The Rs 6000 million
Rupees Meghmani Organics Limited is one of the largest producers of pigment blue in the world,
one of the leading producers of pigment green, one of the largest producers of pesticides in India.
More than 80% of our pigment products and over 50% of our pesticides products are exported
the world over. We have four multifunctional production facilities in Gujarat (India) of which
three are ISO 9001-2000. Our production facilities are strategically located with high
accessibility and close proximity to source of raw material.
The Management
Natwarlal M. Patel, Managing Director
Ramesh M. Patel, Executive Director
About the SIP
The External Guide Mr. Bhushan is very supportive and encouraging to the student for the SIP
work. The student is satisfied with the work allocated to her and is doing well. The student
regularly reports to the guide and goes to the company office to attain training.

Name of the Name of Student Report
Aditya Birla
NUVO Ltd
Jeet N Vithlani Positive Feedback
Consistent Learner
Adani
Wilmar
Achira Rajesh
Jagirdar
Positive Feedback
Good Learner
ADANI Gas Jyoti Ravindran Positive Feedback
Meticulous Learner
ADANI Chowatia Priyanka
A.
Positive Feedback
Sincere Learner
Adani
Logistics
Shah Sahil A. Positive Feedback
Involved and High level
of interest
Meghmani
Organics
Hinal Vineetbhai
Shah
Positive Feedback
Consistent Learner

Prepared By: Prof Raji Bhavsar
L. J. Institute of Management Studies, LJMBA
JAYPEE Cement
The Jaypee Group is a conglomerate based in Noida, India, founded by
Jaiprakash Gaur. They are involved in well diversified infrastructure
conglomerate with business interests in engineering and construction,
power, cement, real estate, hospitality, expressways, sports and education
(not-for-profit). Jaypee is India's third largest cement producer and the
largest private sector hydropower company
with 1,700 MW in operation. The Jaypee Group successfully
completed projects in 18 states of India and Bhutan. Jaypee is the
engineering and construction company for India's Yamuna
Expressway, which opened 9 August 2012. The annual turnover of
Jaypee cement is Rs. 18000 crore and it has more than 50000
employees. The group has good trade relations with African
countries and they are in import and export both.
One student from L. J. Institute named Darshit Dani has undertaken
the Summer Internship project at Jaypee cement. Mr. Darshit Jhaveri, a regional manager at
Jaypee cement is guiding this student. The visit was conducted on 15th June, 2013. The student
has to undertake the study of brand image. He has to meet retailers to study the brand image
perception based on market research. According to guide, the student should have good market
research skill to undertake this project. The feedback of the student is very good in terms of
putting the efforts. The guide is impressed with the queries and questions being raised by the
student because he believes that if the queries are coming then the student is in learning stage.






















Prepared By: Prof. Rinal Shah
L. J. Institute of Management Studies, LJMBA
Sundyota Numandis
Sundyota Numandis is a new-age pharmaceutical company, leveraging its
experience, expertise and energies to better people's lives. Since its foundation in 2003, Sundyota
Numandis has grown exponentially and is today recognized as one of the fastest growing
pharmaceutical companies.
Mr.D.K.Arora is Promoter of the company .it was established in year 2003.Annual turn over of
the Sundyota Numandis is around 60 crore.They are having branches in Europe and USA also.
Approximately 450 employees are working in the SunDyoto Numandis.
At Sundyota Numandis, They work for products that they believe in. their expertise is to identify
products based on market needs and turn them into successful brands. They strongly emphasize
on specific product niche only. They are selective, focused and dedicated towards the product
line we offer. This ensures high level of commitment, and endless efforts which ultimately
transform our products into market leader in their respective therapeutic segments.
Their current portfolio comprises of a wide range of products in therapeutic segments like
probiotics & immunobiotics, analgesics & anti-inflammatory, iron & calcium supplements, anti
ulcerants & digestive enzyme, anti-cold & anti-cough preparations and anti-arthritic.With this
comprehensive product range, They reach out to medical specialists such as gastroenterologists,
rheumatologists, gynaecologists, orthopaedic surgeons, paediatricians, dentists, ENT specialists,
consultant physicians, etc.
In future, Sundyota Numandis is all set to diversify into bio-technology, origin molecules and
alternative medicines which are more modern in approach and offer superior efficacy and higher
safety.The present product range of Sundyota Numandis is divided into its divisions focusing on
various therapeutic segments.
Dy.Manager HR, Jinay Shah gave a very positive feedback about the student pursuing her
internship in the company. He said the skills required by the students, Aarti Thanki has
observational and analytical skills. This student is doing her work sincerely and regularly. He
said that they are very happy with the students work.
Shree Rameshwar Plastic Industries
Shree Rameshwar Plastic Industries was established in the year 1996 by Mr.Jayntibhai Patel.
There are 7 employees working in Shree Rameshwar Plastic Industries. They are dealing with
the plastic industry and mainly producing Agro shade net and other agricultural products.
The products of Shree Rameshwar Plastic Industries are as follow.
Products & Services
1. LD 2. LD Granules 3. LD Reprocess Pipe
4. LD Tarapaulins Sheets 5. Pipe 6. Plastic
7. PVC Flexible Pipe
They are manufacturing plastic products as well as dealing with the retailing business also. Legal
status of firm is sole proprietorship. Promoter Mr.Jayantibhai Patel gave a very positive feedback
about the student pursuing her internship in the company. He said the skills required by the
students are physical, observation and analytical skills. Hiren Pansuriya and Ruchita Paghdar are
doing their work sincerely and regularly. He said that they are very happy with the students
work. The work undertaken by students was account handling, dispatch and solution of labour
issues.
Prepared By: Prof. Sweta Patel
L. J. Institute of Management Studies, LJMBA

RAMDEV FOODS PVT. LTD.
India, the Queen of Spices, has always attracted the world with her
exotic masalas. In fact, the connection goes back many centuries. To the
time when travelers like Vasco da Gama and Columbus were still
exploring the geography of the Earth. Even then, the mystique of Indian
spices magnetised them to India and paved the way for a new chapter to
be written in the annals of time.
'The lure of the unknown', which repeatedly brought visitors to the Spice
Land, was the presence of nature's rich elements in those fresh and highly aromatic spices.
Spelling magic and carrying an enviable aura, they left people spellbound.
We, at Ramdev, have preserved the same values in all our products ever since we started as a
small unit in 1965, in Ahmedabad, India. A small step
became a giant leap in no time. But there was a binding
force, a commitment that helped us keep our promise of
purity and freshness in our products for all these years.
Our immense belief in the philosophy of 'reaching a
customer's heart through quality' has enabled us to spread
the rich Indian heritage to millions of homes all over the
globe. And that's our pride. Indian food. The Indian way.
For the first time Ramdev Spices has provided the
opportunity to our students for summer internship. The
feedback of the students was taken from the company on
17th June 2013.Students are allocated various projects on Marketing and HR department. In
Marketing the projects are related to Consumer survey and preferences, while in HR the projects
are related to employee satisfaction survey and understanding of overall HR policies of Ramdev.
The students are supposed to conduct the survey for the same. After completion of the project
they will take the suggestions from the students and try to implement it if suggestions are good
and practical.
Ms. Anita gave very positive feedback about the students pursuing their internship in the
company. She said the skills required by the students are communication skills, Interpersonal
skills and good analytical skills.
Admin Manager, Ms.Anita Sodha
The students, Hemangi Chudasama, Darshan Patel and Hirenkumar Rami are doing their work
sincerely and regularly. She said that they are very happy with the students work. On discussing
about final placement she said that whenever there would be vacancy at Ramdev, they will
intimate us and priority would be given to summer interns of LJMBA.




Prepared By: Prof. Ramzan Sama
L. J. Institute of Management Studies, LJMBA
Kores India Ltd.
Kores India Ltd. Was established in 1932 and incorporated in
1936. In 1956the late Mr. Krishnalal Thirani acquired majority
share holding and took over the Management of Kores (India) Ltd.
At present his son, Mr. S K Thirani is the chairman.
The company is manufacturing, marketing and exporting a wide
range of stationary products like office stationary, office automation products, presentation
accessories, labeling solution as well as gift solutions. Kores is fondly known as the Stationer of
India as it is providing quality stationary products for more than 75 years. Annual turnover of
the company is about Rs. 600 crores and the number of employees at present is 25. The company
has diversified to pharmaceuticals, engineering goods, as well as textile products.
There are three students of LJ working as marketing interns. Vishal Jadon, Amanullakhan Pathan
and Akshay Mody. They are in the marketing division. They are assigned a task to create
awareness and sell dust free chalks. Mr. Aashish Shrivastava, the branch manager of Ahmedabad
office is grossly happy with the performance of LJ students, though he feels that there is a scope
of improving communication skills.
The company exports to South Africa, United States, Ethiopia, Nigeria, Kenya, United Arab
Emirates, Myanmar, Bangladesh and Sri Lanka. It imports from United Kingdom, Japan, Brazil
and Ukraine. The company is expanding continuously. At present their plans are to improve the
designs of the products as per the requirement of their customers.











Prepared By: Dr. Neha Shah
L. J. Institute of Management Studies, LJMBA
Reliance Capital Asset Management Ltd

Reliance Capital asset management Ltd. Was established in 1995 by Mr. Anil Dhirubhai
Ambani. It is a part of the Reliance - Anil Dhirubhai Ambani Group, and is one of the fastest
growing mutual funds in the country. Reliance Mutual Fund,. RMF offers investors a well-
rounded portfolio of products to meet varying investor requirements and has presence in 159
cities across the country. At present they have Rs. 90,636 Crores worth asset under
management.
Main business abroad is with Singapore, Malaysia and UAE.
Raj Vadodariya is doing his internship at Rajkot office. He joined the office on 3
rd
June and is
working on the project of Wealth Advisory. He is meeting targeted clients and explaining
products. His company mentor Mr. Sagar Badani gave favourable feed back for his
performance. The only area of improvement is presentation skills. The students are tend to lose
confidence due to weak presentation skills and so fail to explain the products properly to the
client.
Mr. Badani did not have much idea about expansion plans of the company.








Prepared By: Dr. Neha Shah
L. J. Institute of Management Studies, LJMBA

IFB ELECTRONICS

IFB Industries Limited originally known as Indian Fine Blanks Limited
started their operations in India during 1974 in collaboration with Hienrich Schmid AG of
Switzerland. The IFB product range focuses on good design and great functionality. It offers
home appliance solutions for every room in the home. LJIMS has a long and good relationship
with the organization, by taking students both for final placements and summer internship.
There are 2 students, Yajuvendra Chauhan and Girish Dubey, are doing their summer internship
with this firm. The feedback of the students was taken from the company on 25th June 2013.
Students are given different projects in marketing. They have to undertake market research,
understanding the acceptability of the companys 2 products namely, kitchen appliances;
industrial laundry and dishwashers. After completing the research, a project report will be
prepared and a copy of the same will be submitted in the company.
Grishma Chokshi, Ahmedabad-Branch Incharge, gave a very positive feedback about the
students pursuing internship with the company. She said that the students should possess good
communication skills, convincing power and market research knowledge as part of skills
required in the students for conducting their projects. She also mentioned that both the students
were sincere and hard-working about their internship and project.
When asked about future expansion plan of the company, she mentioned that they plan to
establish new IFB branches in different countries, which can be considered as opportunity for LJ
students.












Prepared By: Prof. Preeti Pillai
L. J. Institute of Management Studies, LJMBA

KOTAK MAHINDRA BANK
Kotak Mahindra Bank is an Indian financial service firm
established in 1985. Mr. Uday Kotak is Executive Vice
Chairman & Managing Director of Kotak Mahindra Bank Ltd. It offers variety of services such
as Deposit accounts, Loans, Investment services, Business banking solutions, Treasury and Fixed
income products etc, to its customers. The satellite branch in Ahmedabad is HQ of the company
all over Gujarat. Its turnover is approximately INR 100 crores.
There is only 1 student, Himanshu Raval has undertaken internship with the organization. The
feedback of the student was taken from the company guide on 26th June 2013. The student has
been allocated project on marketing. The project is on market research of gold loan business,
acceptability and preference of the customers and understanding the market risk. After
completing the research, a project report will be prepared and a copy of the same will be
submitted in the company.
Mr. Prikesh Pandya, Area Credit Manager - Gold Loan Maharastra &
Gujarat, is the guide of the student. He welcomed all the questions and
answered it politely and positively. According to him, the very important
skill required in the student for undertaking the project is presentation and
communication. He was also positive about the student when asked about
his work, sincerity and hard-work. When asked about future expansion plan
of the company, he mentioned that they plan to establish more branches all
over Gujarat and also establish a separate Gold loan department, which will definitely prove as a
very good opportunity for the LJ students.










Prepared By: Prof. Preeti Pillai
L. J. Institute of Management Studies, LJMBA

HDFC Life Insurance Co. Ltd.
HDFC Life, one of India's leading private life insurance companies, offers a
range of individual and group insurance solutions. It is a joint venture
between Housing Development Finance Corporation Limited (HDFC),
India's leading housing finance institution and Standard Life plc, the leading provider of
financial services in the United Kingdom.
HDFC Ltd. holds 72.37% and Standard Life (Mauritius Holding) Ltd. holds 26.00% of equity in
the joint venture, while the rest is held by others. HDFC Life's product portfolio comprises
solutions, which meet various customer needs such as Protection, Pension, Savings, Investment
and Health. Customers have the added advantage of customizing the plans, by adding optional
benefits called riders, at a nominal price. The company currently has 25 retail and 9 group
products in its portfolio, along with 10 optional rider benefits catering to the savings, investment,
protection and retirement needs of customers.
HDFC Life continues to have one of the widest reaches among new insurance companies with
about 500 branches in India touching customers in over 900 cities and towns.The company has
also established a liaison office in Dubai. HDFC Life has a strong presence in its existing
markets with a strong base of Financial Consultants.
Jignesh and Parth of MBA Semester II are undertaking the SIP under Mr. Rakesh Zazadiya at
Surat. It was a telephonic talk with Mr. Zazadia so he gave certain information like the annual
turnover of the company and about the future expansion plans. He said that the annual turnover
of the company is around Rs. 600 crores and they are planning to focus on cost cutting in near
future. He said that students under him are very hard working and they are analyzing the past
sales performances of the company as well as they are analyzing the growth fund performance in
particular.








Prepared By: Dr. Priyanka Pathak
L. J. Institute of Management Studies, LJMBA
Darshanam Life Space Pvt. Ltd.
Darshanam Group offers designs for every lifestyle at true values in
the most desirable communities. We are dedicated to providing the
customer service you deserve before, during and after the sale. Our
continuing loyalty to our customers, combined with our distinguished
reputation, creates an unrivaled demand for Darshanam Homes. The
Vision of the group is
To be the leading provider of world class innovative homes and lifestyle developments in
India. And the Mission Statement if the firm is To consistently create and deliver innovative
and quality homes and lifestyle developments offering superior value by a professional and
passionate team committed to excellence in customer experience.
Darshanam Group is all united under one set of common core values. Derived from the
character and passionate strength of founder Mr.Sunil Agrawal and honed over nearly two
decades of business, these core values reflect the thriving, growing, conscientious business that is
the company today. They inform everything we do and, together, constitute our pledge and
commitment to you, our customers, our business associates and our partners.
They approach each project with a cooperative mindset, working with clients, architects, and
subcontractors toward the common goal successful project delivery. Their diverse construction
portfolio and specialized divisions and subsidiaries ensure that each project is matched with
appropriate resources and expertise. Through technical skill, preconstruction know-how, and
self-performance capability, they anticipate project challenges, develop solutions that meet
clients objectives, and deliver award-winning projects.
The location of the firm is Baroda where our student Aniket Agarwal is undertaking the SIP. His
compnay project guide is Mr. Mukesh Agarwal, Director of the firm. Mr. Mukesh Agarwal said
that the unit is having more than Rs. 50 crores of turnover and they are in the business of
residential and commercial units. They have 450 employees with them. The project under which
Aniket is working is of Sales and Marketing where Aniket need to meet the consumers and
describe the complete project to them. He said that it requires skills like ability to convince,
ability to speak different prevailing languages and smart appearance is also very helpful.
Their future planning is launch colleges and hospitals in near future.





Prepared By: Dr. Priyanka Pathak
L. J. Institute of Management Studies, LJMBA

ARVIND LTD.
Arvind Mills, the flagship company of the Lalbhai Group, is a producer
of composite manufacturer of textiles. Its headquarters is in Ahmedabad,
Gujarat, India and was established in the year 1931. It manufactures a
range of cotton shirting, denim, knits and bottom weights (Khakis)
fabrics. It is India's largest denim manufacturer apart from being worlds fourth-largest producer
and exporter of denim.
There are 2 students, Devanshi Thakkar and Kinjal Thakkar, are doing their summer internship
with this firm. The feedback of the students was taken from the company on 6
th
July 2013.
Students are given different projects in marketing and finance. They have to undertake project to
understand the finance department and its function and in the marketing area the retailer
satisfaction with Arvind is to be studied. After completing the research, a project report will be
prepared and a copy of the same will be submitted in the company.
Rakesh Trivedi, Manager-Marketing, is the guide for marketing project and Aarti Raichura,
Manager-Finance, is the guide for finance project. Both the guides were welcoming and
answered all the questions patiently. According to them, the important skills required in the
student for undertaking the project are technical knowledge (finance/marketing), soft skills
(confidence, communication) and ability to accept challenges.

Ms Aarti Raichura





Prepared By: Prof. Indra Meghrajani
L. J. Institute of Management Studies, LJMBA

DEXTER CONSULTANCY LTD.
Dexter is a group of young professionals from varied backgrounds who
have come together to create a team working in multiple areas across
domains with an ever-increasing array of services. With service
offerings in 8 areas ie, SME Consulting, Market Research, Technology, Process Consulting,
Infrastructure Research, Social & Rural Projects, Vocational Education and B2B Sales &
Marketing.
The project guides at Dexter are 1. Rahul Sanghvi 2. Ms Khyati Acharya 3. Mr Dhaval Patel and
Mr saurabh Shukla. These guides have helped students in all the areas of research to enhance
their knowledge. The people at Dexter were very warm and co-operative in answering all the
questions. Even the students, Jatin Sharma, Jaimin Shah, Khushbu Gandhi, Shruti Ganguli,
Sandip Patel, Darshana Thakkar, Nikita Yadav, Priyanshi Shah, Poonam Pawar and Sheetal
Chaudhary were very enthusiastic working over their. The feedback got form them was the
requirement of soft skills from the students. They felt lack of
confidence and extrovertness in the students.
Dexter will provide the complete student feedback along with the
certificate so as the students can improvise upon the areas in which
they lack. Even the faculty guide has been invited to attend the
project presentation which would be conducted in Dexter after the
completion of the project.
Dexter Team





Prepared By: Prof. Indra Meghrajani
L. J. Institute of Management Studies, LJMBA


APRICA PHARMACEUTICAL LTD
Aprica Pharmaceuticals Pvt Ltd in India offers integrated approach to
sales, marketing and contract manufacturing of medicines. The company
is also working together in partnership with several Indian
pharmaceutical firms to deliver high quality medicines to both
International and Indian Market.
One student from LJMBA, Keyur Rajpara, is pursuing his summer internship from Aprica under
Mr Maulik Pandya, who looks after the Operations in the company. The information from the
company was easily available. The guide is helping the student to look after the supply chain and
other marketing aspects. The project guide is very happy with the work of the student but still
highlighted the lack of soft skills in the intern.










Prepared By: Prof. Indra Meghrajani

L. J. Institute of Management Studies, LJMBA
JWALA TRANSFORMERS
A bold initative under taken before two decades to bring a major
transformation in the field of transformers. Mr Prakash Lilani, the
visionary founder esablished a transformer manufacturing unit calld
"Jyoti Products". Mr Prakash Lilani focused on the quality rather then the
quantity. Within no time, 'Jwala Transformers' became the synonym for 'Quality Transformers'.
And a new venture 'Jwala Transformers' was born. Now all products are branded as 'Jwala'.
Driven by the motto 'to give the best, then the rest', Jwala Transformers is always innovating its
products & range. A huge manufacturing & testing facility is backed by dedicated work force,
committed to strict quality control and constant R & D.
Mr Prakash Lilani is the managing directors of the
company. He supported immensely in explaining the entire
process and various marketing activities of the company.
One student, Vicky Lilani, is pursuing his internship from
this company is doing his project on marketing activities of
the company. Mr Lilani was very helpful in answering all
the questions asked regarding the various aspects of the
projects. He had no complains with the intern and was
satisfied with the work done by the student of LJMBA. Mr Prakash
Lilani





Prepared By: Prof. Indra Meghrajani

L. J. Institute of Management Studies, LJMBA

Sharp India
Sharp India deals into various consumer durables which are useful to
people in their daily lives. Sharp products are designed to help
individuals, families, and corporate teams connect effortlessly,
communicate clearly, and unleash creativity like never before. Sharp is
dedicated to improving people's lives through the use of advanced technology and a commitment
to innovation, quality, value, and design.
Nine students from LJMBA, Adil Pathan, Chintan Trivedi,
Ravindra Thakkar, Karan Mishra, Priyank Mehta, Karan
Gulbani and Ketan Jain are pursuing their SIP from Sharp in
Marketing. The company guides at sharp are Mr. Kinjal, Mr.
Pallav Vaishnav and Mr. Pandey. The guides were very
supporting at the company and gave the answers to all the
questions. The company is very happy with the enthusiasm of
the students and their way of working for the company. The guides were kind enough to give
comments which would be very useful to the students for further development. The students still
require developing some soft skills and technical knowledge.











Prepared By: Prof. Mehul Yogi
L. J. Institute of Management Studies, LJMBA
Coca Cola
The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer and marketer of
nonalcoholic beverage concentrates and syrups, which is
headquartered in Atlanta, Georgia. The company is best known for
its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith
Pemberton in Columbus, Georgia.[4] The Coca-Cola formula and brand was bought in 1889
by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola
Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more
than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each
day. The company operates a franchised distribution system dating from 1889 where The Coca-
Cola Company only produces syrup concentrate which is then sold to various bottlers throughout
the world who hold an exclusive territory.
Coca-Cola in India refreshes millions of consumers with an
exciting range of beverages including Coca-Cola, Diet Coke,
Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite,
Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute
Maid Mixed Fruit, Minute Maid Apple, Minute Maid Mango,
Minute Maid 100% juices, Georgia, Georgia Gold, Kinley,
Kinley Club Soda, Schweppes and Burn through a network of more than 1.5 million outlets. Coca-
Cola India provides extensive support for community programs across the country, with a focus on
education, health and water conservation and has already undertaken over 500 rain water
harvesting structures in 22 states of the country.
Nine students from LJMBA, Ajit Sodhaparmar, Anal Contractor, Bhoomi Pandit, Jyotendra
Tiwari, Harshal Pandya, Dhara Parmar, Vivek kalaria and Smit Joshi, are pursuing their SIP from
Coca Cola, where the project guide is Pankti Shah (Market Data Analyst), who has been LJMBA
Alumni. The response from Coca Cola was overwhelming. The students are undergoing the
training in Marketing Management. They have learnt a lot in these last few weeks at Coca Cola.
The company guide was very happy with the students performance, though she was of the opinion
that the students should develop soft skills.




Prepared By: Prof. Mehul Yogi
L. J. Institute of Management Studies, LJMBA
Brand Factory
Brand Factory gives Indian consumers the promise of
revolutionizing value shopping by offering the best Indian and
International brands at Smart Prices. Brand Factory promises its customers that value shopping is
not about a seconds experience, its not about a garage sale environment, and its not about
buying cheap; its all about an amazing experience of Buying Smart.
The thought behind Brand Factory is to raise the bar of expectations and experiences when it
comes to Brand + Bargain Shopping. The emphasis at Brand Factory is to offer customers the
widest range of brands and categories possible at absolutely great prices in an ambience that
befits the brand. Brand Factory presents the brands in a fully air-conditioned, slick environment
varying between 70,000 to 1,50,000 square feet.
The stores offers a wide range of products including apparels for men and women, infant wear,
accessories, cosmetics, footwear, sportswear, luggage, home linen and much more. Brand
Factory hosts several Indian and International fashion brands including Levis, Pepe Jeans,
Dockers, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillip, Allen Solly, Reid &
Taylor, and Gini & Jony amongst others.

Projects at Brand Factory

Brand Factory has recruited Priyanka Patel and Pratik Vaghela mainly to handle their retail
operations, marketing of their brands and visual merchandising whereas Asha Rathod has been
doing project in the area of Human Resource Management.

They usually report of Mr. Hardik Patel who looks into mainly into HR activities and at times
manages the different Brand factory outlets. Students working in area of Marketing report to Mr.
Vijay.The feedback of the students was taken from the company on around 22
nd
June 2013. The
overall feedback for all the three students was found to be satisfactory wherein they hinted in
offered pre placements offers in the area of marketing.

Mr. Hardik and Vijay gave a very positive feedback about the students pursuing their internship
in the company. He said the skills required by the students are adequate but can work more in the
area of communication. The students are doing their work sincerely and regularly. They added
that they are very happy with the students work.

Brand factory wants students to be more focused and oriented toward retail sector as whole and
wants college to come up with certain credits on Retail sector. They were very positive for future
outlook and long term collaboration with our college in terms of recruitment for SIP, Final
placements and live projects too.


Prepared By: Prof. Abhijeet Singh
L. J. Institute of Management Studies, LJMBA
BTC (Battery and Tyre Care)

BTC is an upcoming Battery and Tyre Care company situated in Satellite, Ahmedabad. BTC
mainly deals in selling of different brands of batteries and tyres for cars, heavy duty cars, bikes,
SUVs, industrial trucks, etc wherein they have division in maintenance for the same too.

They are one of the major dealers in Battery and Tyre care market in Ahmedabad.

BTC is looking for aggressive expansion and tie ups with OEMs and dealers from Mumbai,
Delhi so that they can become one of the largest dealers in Gujarat.

The vision and mission of BTC is very focused and they plan to increase their capacity 3 folds in
coming 6 months.

Projects at BTC

BTC has recruited Jatin Barot mainly to handle their operations, marketing of their brands,
expansion strategy and visits to all India exhibitions focused on Automobiles, Batteries and Tyre
care accessories. Jatin reports to Mr. Janak Jagirdar, founder of BTC. The feedback of the
student was taken from the company on around 23r
d
June 2013. The overall feedback student
was found to be satisfactory.

Mr. Janak gave a very positive feedback for Jatin pursuing their
internship in the company and complimented by adding that he is
very sharp, committed, good presence of mind and sense of
purpose. He said the skills required by the students are adequate
but again stressed that students can work more in the area of
communication. Jatin is doing his work sincerely and regularly.
They added that they are very happy with Jatins work.

BTC was very positive for future outlook and long term
collaboration with our college in terms of recruitment for SIP,
Final placements and live projects too.

Mr. Janak Jagirdar
Founder, BTC




Prepared By: Prof. Abhijeet Singh
L. J. Institute of Management Studies, LJMBA
SHREE GUJARAT INDUSTRIES

Shree Gujarat Industries is one of the leading manufacturers and exporters of a wide range of
building materials products. The company is based at Ahmedabad, Gujarat, India and their
products are well established in the
market. They produce scaffolding items.
They Have 3 sheds in Ahmedabad.
Yogeshbhai Patel is promoter of
company who established company in
2005. Companys annual turnover is
around Rs.1.35 Crore.
There are 3 students from LJMBA, Vaishakh Nair, Umang Patel and Monal Soni are pursuing
summer internship in the company. The students are given project on sales promotion activities
of their building products. They are taught all the aspects and theories of different sales
promotion activities in the company. Mr. Harikrishna Patel, Managing Director informed that all
three students are doing good. Students are very serious about their work. Students go and meet
clients. Mr. Patel also added that students are enthusiastic about field work. They require people
who have special knowledge of market requirement and building products. Marketing
specialization students have good scope in the organization.














Prepared By: Prof. Disha Mehta

L. J. Institute of Management Studies, LJMBA
Austin Engineering Co. Ltd
Overview:
Austin Engineering, a Junagadh based company is promoted by Mr S.M Thanki and is in
business since 1973. The company manufactures bearings and offers many variants of its
products in its product line. Austin has an annual turnover of approximately 86 Crore Rupees.
Around 60% of the companys production is exported to USA and Italy. The company has
employee strength of 650 employees and is still growing. Austin engineering is planning to add
few more variants of industrial bearings (2100 mm) to its already existing range of bearing
starting 1mm to 1800 mm.
Project assigned and Mentor:
Mr. Amit Joshi, Astt Manager HR, is guiding our student, Dipen Chauhan in his summer
internship at Austin. Our student has been assigned the task to carry out a consumer satisfaction
survey and identify the satisfaction levels of its products and services. The student needs to
exemplify his analytical skills and market research knowledge to carry out the work effectively.
Feedback:
The company mentor has given a positive feedback for the student and is happy with his
sincerity, discipline and the efforts being put to carry out the task assigned to him. The guide is
also happy with the domain knowledge that the student possesses of the management area.











Prepared By: Prof. Meetali Saxena
L. J. Institute of Management Studies, LJMBA

Bajaj Tiles
Student Name: Nilesh Patel
This time around, Bajaj Tiles selected one student for its summer internship project. The
student will prepare a project report on financial analysis and will explore the financial
position of the company. The skills required for undertaking this work are critical and
evaluative in nature.
The guide, Mr.Ashok, appears pleased with the performance of the L.J. College of
Management recruit and reportedly admires his regular attendance and sense of
professionalism. After working there, Mr.Ashok looks forward to the candidate making a
presentation on the topic of product placement and the search for raw materials.
Finally, the company would like to expand by launching a new design every month.




Prepared by: Dr. Archan Mehta
Mr. Nilesh Patel & Mr. Ashok Patel, Manager (Accounts)
Established in 2004, Bajaj Tiles is a company with 154 employees. Located in Kadi,
Mehsana, this company produces wall tiles in different sizes. With an annual turnover of
40 crore rupees, Bajaj Tiles caters to a domestic market and does not have any trade
relations abroad.