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Marketing Abbreviations for SBI PO Exam
Marketing Study Material
Welcome to edugeeks.in. Marketing is one of the toughest areas in
bank exams like SBI IBPS PO and Clerk. With a vision to help for
bank exam aspirates we come up with some marketing materials. In
our first marketing material we are providing some important
marketing abbreviations you should know before starting your
preparation.
In SBI IBPS PO and Clerical examinations, you can do best with all
the sections except general awareness which is loaded with GK,
Banking awareness, current affairs and marketing. In the above
topics marketing is a fully new concept you are going to study, hence we are providing Marketing Study
Materials free download for SBI PO 2014 exam from basics you are recommended to study those for cracking
you PO exam.
You are also recommended to check the materials provided in our site for remaining sections for any queries
regarding SBI PO Exam Materials, previous papers and syllabus drop a mail to edugeeks28@gmail.com.
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Study Computer Awareness here
Study General Awareness here
Study reasoning tips here
MARKETING STUDY MATERIALS for SBI PO
2014
Ad- Advertising
MKT Marketing
B2B Business to Business
SME Subject Matter Expert
F500- Fortune 500
EM- Email
DM Direct Mail
ABM Account Based marketing
TAP Targeted account programs
DM Digital Marketing
SE Search Engine
SERP Search Engine Results Page
SEM Search Engine Marketing
SEO - Search Engine Optimization
SMM Social Media Marketing
SMO Social Media Optimization
PPC pay per click
PPA Pay Per Action
PPI Pay Per Impression
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PPL Pay Per Lead
CTR Click through rate
CPC Cost Per Click
CPL Cost Per Lead
CPS Cost Per Sale
CMS Content Management System
CRM Content Relationship Management
MAP Marketing Automation Platform
SFA Sales Force Automation
BI Business Intelligence
MLM Multi Level Marketing
FDI Foreign Direct Investment
POP Point of Purchase Display
R&D Research and Development
UPC Universal Product Code
POS Point of Sale Display
ROI Return on Investment
CLS Costumer Location System
RPM Resale Price Maintenance
VAT Value Added Tax
VBS Verbal Marketing System
CR Concession Rate
DRA Direct Response Advertising
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CLV Customer Lifetime Value
eCommerce Electronic Commerce
CRM Customer Relationship Management
NPD New Product Development
ROMI Return on Marketing Investment
LTV Life Time Value
BDI Brand Development Index
CDI Category Development Index
MR Market Research
AIM Alternative Investment Market
MS Market Share
TMV True Market Value
MAA- Marketing Authorization Application
MS Market Surveillance
WOMM- Word of Mouth Marketing
IDRA Industries Development and Regulation Act
UX User Experience
GRS Gross rating Point
BEP Break Even Point
PAN Permanent Account Number
IMF International Monitory Fund