Lets go Shopping!

ZOPPER BRAND BOOK

MEET
ZOPPER!
ZOPPER BRAND BOOK

LETS
GO
SHOPPING!
ZOPPER BRAND BOOK

THE IDENTITY

Whether youre new to Zopper or

youve been around for a while, you
know there is something very special
about this brand.
What this book attempts to do is to
define what makes Zopper special and
give us some tools to help us articulate,
express and evaluate the brand in our
daily work.
This foundation (brand promise,
position and voice) is a great beginning,
a tool that allows us to speak with one
voice.

Logo
Typeface

Typeface

Symbol

Note: The logotype typography has been carefully spaced, and should not
be changed, or re-typed.

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

EXPEDITIOUS.
DEPENDABLE.
FRIENDLY
Zopper is your personal shopping assistant.
Search for any product you need, Zopper will go
hunt for the best online as well as offline stores
for you and get back to you with the lowest
prices available, all within seconds.

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

BRAND VOICE

WE ARE

FUN.
SMART.
CONFIDENT.
RELIABLE.
ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

ABOUT THE
COMPANY
AT ZOPPER, WE HELP YOU FIND THE
RIGHT PRODUCT AT THE RIGHT PRICE
AT THE RIGHT PLACE, PERIOD.

We currently have largest product catalog in India,

built painstakingly for 4 years. The result is more
than 10.5 million products, across 350 categories
from electronics to baby products and everything in
between. Our systems gather intelligent data about
prices and products from over 1000 e-commerce
platforms and listings of more than 100,000 retail
stores.
We also understand a large portion of the country
still buys from physical stores and with our feet on the
street team, we aim to cover all major cities and list
over 500,000 stores by the end of year 2014. Mobile
is a big focus area for us - our awesome brand new
Android app is out with apps on other platforms in the
pipeline.

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

TRUST.
PRECISION.
CONSUMER DELIGHT.
OUR VALUES
We aspire to become the most delightful
brand for online and offline shopping.
We want to be trusted partner for small
retailers for their growth.

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

THE APP
ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

COLOR PALETTE
4.

1.

CMYK: 88,53,30,8
RGB: 39,105,136
Hex: #246989

CMYK: 76,32,16,0
RGB: 61,144,181
Hex: #398eb6

2.

1. PRIMARY PALETTE
These are the two main colors which make the
brand identity grow to all mediums.
2. SUPPORTING COLOR PALETTE
These make up our core color palette.

CMYK: 0, 42,99,0
RGB: 248,161,49
Hex: # f9a11a

CMYK: 3,20,99,0
RGB: 247,200,17
Hex: # f7c811

CMYK: 25,18,18,0
RGB: 192, 194, 196
Hex: c0c2c4

CMYK: 65,56,56,32
RGB: 82,84,84
Hex: #525454

3.

ZOPPER BRAND BOOK

3. NEUTRAL PALETTE
This comprises of the two Grey to be used with
white.
4. PERCENTAGES
Use the supporting color palette in the outlined
percentages in all marketing material.

ZOPPER BRAND BOOK

LOGO COLORWAYS

Z PPER

Z PPER

BACKGROUND COLOR WAYS

Z PPER
Z PPER

Z PPER

Z PPER
ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

LOGO CLEAR SPACE

MINIMUM USAGE SIZE

Minimum size
0.4

Minimum size
0.375 / 30 px

Please observe the clear space around the logo to maximize visual
effectiveness. Nothing should intrude into this specified clear space.

ZOPPER BRAND BOOK

Favicon
16 px

ZOPPER BRAND BOOK

GREY SCALE USAGE

Z PPER
Z PPER

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

LOGO USAGE DONT S

Z PPER
Add extraneous effects to the logo. This includes but is
not limited to: bevel and emboss, lighting effects

Z PPER
Change the logo colors, other than the given color palette

ZOPPER BRAND BOOK

PPER

Scale the logo disproportionately.

Z PPER
Place the logo on busy photography

ZOPPER BRAND BOOK

SYMBOL USAGE DONT S

Remove core elements of the

design or attempt to redraw.

Stretch or distort the icon.

Zopper

Add any additional typography to

the icon.

ZOPPER BRAND BOOK

Flip the icon

ZOPPER BRAND BOOK

Your personal shopping assistant

TYPOGRAPHY

Lato, Light

The Logotype is set in BPreplay ,

BOLD with kerning +25.
This would work as the primary brand
typeface, for web,mobile and print.
The Secondary font for the brand is
LATO.
It can be used for all communication
purposes as the body copy typeface.

Your personal shopping assistant

Lato, Light italic

Your personal shopping assistant

Lato, Regular

Your personal shopping assistant

Lato, Regular italic

ZOPPER
ZOPPER
ZOPPER
ZOPPER

BPreplay, Bold

Your personal shopping assistant

Lato, Bold

BPreplay, Regular

Your personal shopping assistant

Lato, Bold italic

BPreplay, Regular italic

Your personal shopping assistant

Lato, Ultra

BPreplay, Bold italic

Your personal shopping assistant

Lato, Ultra italic

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

TEAM

A bunch of passionate hardcore techies, UX

ninjas, rock-star product guys, awesome sales
folks, Zopper is a fun place to work. Weekly movie
outings, beer sessions go together with all-nighter
coding sessions and we love every bit of it.

THE TEAM

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK

ZOPPER BRAND BOOK