Social media are changing the viewing habits TV 2.0.

: CREATIVE DESTRUCTION OF
By Leo van der Wal
It’s no surprise that people who are serious Internet users at home
are watching less television. However, does that mean they are
watching less? They may just be switching to other media.
Social media & digital (online) TV has taken off in a big way, with a
plethora of internet sites and channels broadcasting programmes,
sport and movies. Online TV is the latest internet revolution with one
of the main benefits being the opportunity to watch shows you have
missed, or see favourites again. Today you never have to miss an
episode of your favourite show ever again. We do this all during surfing
and messaging via social media channels. We like to browse the
Internet and watch TV at the same time (Nielsen, 2009). Some
television shows are losing 25 percent of their audience to online
endeavours. But others find ways to use the social media to attract
more viewers to their programs. Here we can see that in television,
internet and social media does not have to compete, but can get the
best out of each other.
“Yesterday the BBC decided what you watch, today you decide,
tomorrow your friends will decide!” Anthony Rose, Head of Digital at
BBC
Cross-media & Web 2.0: The success of BNN?
By Wouter van den Buuse
In order to reach, inform and especially to ask the meaning of its target
group about their TV-programs, BNN uses cross-media and especially
Web 2.0 applications. According to Casper (2002), cross-media can be
defined as ‘a media brand that extends its offer over several media
channels’. This is exactly what BNN does, combined with Web 2.0
applications. How are they doing it? One of the social media networks
BNN is using is Hyves, a website where almost every youngster in
Holland has an account. BNN has a general Hyves-page about BNN
itself, but also different Hyves-pages about their TV-programs. For
example, one can find extra footage of episodes on those Hyves-pages
(which are extensions of the programs). With Hyves, BNN gives their
audience the possibility to react on their programs. An example is a poll
on the Hyves-site of the program ‘Baby te huur’, where BNN asks the
question: ‘Which episode did you like the most?’ The Hyvers gave their
opinion and could, beside of voting, also give their opinion with a short
text message. In that way, BNN can see if their episode was successful
and if not, they could do something with the criticism of their target
group and make the next episode better. In this way, BNN can inform
their target group and can also receive feedback from that group. This
results in the improvement of the quality of their programs. That
makes BNN a success.
TELEVISION ENTERTAINMENT?
By Johnny Broeders
TV 2.0. is a term which refers to the interactive
aspect of television which is a result of the ‘new’
media. The term goes hand in hand with the term
Web 2.0., popularized by Tim O’Reilly. TV 2.0. can
alter the traditional TV experience. People can
react on created content and share content with
each other, which is very popular. Sharing photos
and video’s with each other is the number 1 service
which Web 2.0. provides us (Slot & Frissen, 2007).
On Youtube, we can post our own created content
which can be shared and commented. On Joost we
can watch TV shows (which are mostly created by
the site itself) for free and get in contact with
people who have watched the same shows. On
Seesmic (a mix of Facebook, Twitter and Youtube)
we can converse with each other via video uploads
so we can share ideas and give advice to one and
other. And there are many more applications which
fit in the term TV 2.0.. Because we can create and
post high quality content ourselves without the
interference of a business, we can raise the
question if traditional TV programs have found new
competitors which will ultimately lead to the
creative destruction of traditional television. Why
watch reality shows when you can see real life TV
on Justin.tv. Why watch talkshows when you can
participate in your own personal talkshow on
Seesmic? Why watch TV shows which are
interrupted by commercials when you can watch
TV shows on Joost. But all ‘new’ technology must
first be socially accepted. And as long as everybody
still ritually turns on the TV instead of the computer
when they get home, television entertainment will
not be in danger soon. The own user generated
content which is shown on TV 2.0. do not have the
authority which professional television programs
have. Although the shows on sites like Joost do
have about the same quality. Thus it might be
important for TV companies to follow this trend.
Like how NBC Universal and News Corporation in
2007 joined forces to create the site Hulu which
tries to compete with especially Youtube. On this
site people can watch whole movies and TV Shows
for free. It is a shame for us that only people in
America can make use of this.

SOCIALISING TELLY: FROM AUDIENCE TO PARTICIPANTS by Ellen Valckx

As Lister et al. (2009: p 221) already described, the Internet has become fundamental to media nowadays. One example of this are
the participatory opportunities audiences have these days. The rise in popularity of numerous social networks is noticeable on a
world-wide scale. People not only communicate with others via the Internet, they also present themselves and transmit information.
This demonstrates audiences are not passive anymore. This participatory role can also be seen amongst TV-audiences. TV-networks
have started experimenting to mingle Internet, social media in particular, with TV-programs. Fox started with broadcasting “Tweet-
peats” (Callari, 2009), which is showing live tweets during an episode of a soap-opera. Also BBC-viewers were given the opportunity
on its microsite to select what character they want out of the show at the end of each episode. Furthermore, BBC’s Strictly Come
Dancing series gained more interaction with its viewing audience with the help of the “Strictly Social” (Callari) application. With
posting ‘wow’, ‘boo’ or ‘gasp’ on the program’s website, their opinions will be modestly displayed in the live broadcasting of the
show. "As far as we're concerned now, social media is part of what people do everyday and social viewing is part of our wider
strategy for entertainment," says Jo Twist, BBC multi-platform commissioner. Despite, the complaints on Fox’s “tweet-peats” about
its distraction from the actual TV-program, we can see that social media is slowly melting with TV. This development evolves passive
audiences into participants.
 JOHNNY’S SOURCES:

Bloem, J., Van Doorn, M., & Duivestein, S. (2008). Me, the Media. Groningen: VINT.

Slot, M., & Frissen, V. (2007). Users In The 'Golden' Age Of The Information Society.
Observatorio Journal , pp. 201-224.

LEO’S SOURCES:
Sager, G. 2009. Social Media and the future of television. Slideshare.
http://www.slideshare.net/geertdesager/social-media-and-the-future-of-television-presentation

Papworth, L. 2009. Social Media And Building Tv Audiences Communities. Slideshare.

http://www.slideshare.net/Silkcharm/social-media-and-building-tv-audiences-communities

2009. Three Screen Report: Media Consumption and Multi-tasking Continue to Increase Across TV,
Internet, and Mobile. Nielsen
http://blog.nielsen.com/nielsenwire/media_entertainment/three-screen-report-media-
consumption-and-multi-tasking-continue-to-increase

WOUTER’S SOURCES:

Feldman, V. (2005). Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for
Mobile Media Communication. Heidelberg, Germany.

http://omroepbnn.hyves.nl/

ELLEN’S SOURCES:

Callari, R. 2009. TV + Social Networking = Strictly Social. Inventorspot.

http://inventorspot.com/articles/tv_social_networking_strictly_social_35107

Lister, M. Dovey, J. Giddings, S. Grant, I. Kelly, K. 2009. New Media: a critical introduction.
Routledge.