NOAHS ARK BEACH SPORT

1.Mission statement:
As we are the new entrepreneur in business we want to start our business in water sport industry.
Water sport business is not available in our country. We have the longest sea beach coxs bazar
which will be our business location and the main resource. It is the right area, thriving water
sports business can serve as an epicenter of commercial tourist activities. We will make it
possible in this geographic location to design a successful water sport business with the available
resources. The people who loves oceans, lakes, rivers and water we are here to give them the real
experience with more excitement with our water sport. We will have a meaningful business in
Bangladesh.
2.Vision Statement:
To be the leading watersport company in Bangladesh, we will work with the government and
international agencies. We will work with Bangladesh tourism Board. We will work with the
local people; we will educate them about the water sport sector, train them and turn them into
useful resource. Doing this will, help them to get rid of unemployment. WE are here for the
people who spend a lot of money in abroad to experience water sport and also for those people
who dream to have this kind of experience. We will make them experience all the excitement
and entertainment in a very standard range of price. Because we believe that entertainment is for
everyone. As we are the 1
st
to do this business in full pledge we want to see ourselves the leading
number 1 company in Bangladesh.

3. Keys to Success:
The keys to Noahs Ark Beach Sport success will undoubtedly be effective market
segmentation through identification of several niche markets and implementation strategies.
Along these lines the Company intends to implement advertising, personal selling and direct
marketing strategies to the Target markets. Our personal selling marketing strategies will rotate
around keeping in touch with MNCs, travel agencies, Local Associations, Communities for
major customers, and advertising for more individual customers. Hence our key success factors
will include the following:
Excellence in fulfilling the promise: We intend to offer completely enjoyable, thrilling
and Safe Beach water experience that will ensure that customers are thoroughly satisfied
and appreciative at the end of the day.
Timely response to customers: We cannot afford to delay our customers for whatever
reason, as people come very excited to the place and if they are made to wait for the
service, it will have a negative bearing on our image and reputation, including future
business. Hence we need to be transparent and expanding the services to manage
increasing customers. We also need to have tie-ups with food vendors and arrange stalls
in the place so as to ensure that we provide complete holiday experience to customers and
exceed their expectations.
Solid and fruitful strategic alliances: Considering the nature of our services and
our relative infancy on the market, we realize the importance of establishing and
maintaining fruitful strategic alliances with various stakeholders, including Boaters,
Skateboarders, food vendors, and travel agencies, amongst others, so as be assured of a
constant flow of customers, fulfilling their needs at every opportunity.
Marketing know-how: As a relatively new company on the market there will be
a need to aggressively market our business and the services we provide so as to be
continuously at the top of our prospective clients minds. This will also act as a
temporary deterrent for companies contemplating entering our market. Advertising shall
be undertaken on a regular basis.

4.Strategy:
Initially NOAHS ARK BEACH SPORT will focus on the local market especially in the
youth, the Employee trips and associations present in the district and also from other district.
The target customers will mainly include youth and families, Employees of organizations
associations and communities who have interest towards Beach Sports.
Our marketing strategy will emphasize focus. We are a relatively new company on the market
and hence must focus on certain kinds of services with certain kinds of clients. Initially
the business will focus on the local market and MNCs, expanding into the regional market as
time progresses, and as we gain the necessary experience. Therefore the initial aim will be to
instill awareness and confidence in our services. In order to achieve its goal of becoming the
premiere company, Noahs Ark Beach Sport intends to adopt the following strategies:
Establish Noahs Ark Beach Sport reputation as a differentiated, specialty provider of quality and
adventurous Sea sports. This will be accomplished through a diverse marketing communications
program directed at Noahs Ark Beach Sports target market, utilizing various media as well
as the establishment of strategic allies.
Provide unparalleled service to the local people and international tourists, of Coxs Bazar, in
order to gain repeat business and build trust. This will include providing superior service in all
phases of the transaction, including timely follow-through.
We intend to build image and awareness through consistency and distinctiveness in our service
provision.
Our strategy is to grow the business by nurturing clients, differentiating the service from
our competitors, particularly through service and staff behavior. All criteria from customer
satisfaction, service provision, price competitiveness to staff attitudes are to be looked at
thoroughly in the initial stages as areas for improvement.
Training will be conducted on a regular basis to ensure that our staff is fully meeting customer
expectations.
Through the implementation of a fair, effective and competitive remuneration policy we intend
to optimize our human resource output and advancement. We need the right people in the right
place at the right time if we are to ensure optimum growth. We intend to develop our team so
that our people can grow as the company grows - a mutually beneficial relationship. We
are currently vigorously searching and recruiting the right people for our organization.
5. Company Locations and Facilities:
The companys corporate office is located at Banani, Dhaka. The business is carried out at the
Coxs Bazar beach initially and as the business grows it would also be expanded to the other
coastal zone of Bangladesh.
6. Services
We intend to provide nine main services to service our target market. We have tried our best to
offer broad level of services so that we can capture as much as that target that we can. These
services include:
1. Jet Skiing
2. Parasailing (where a person is towed behind a vehicle (usually a boat) while attached to a
parachute)
3. Swimming (Training is also given).
4. Fishing (Training is also given).
5. Water surfing (Training is also given).
6. Boating
7. Beach Volley ball (Training is also given).
8. Food Courts and 9.Children Games.
7. Service Description:
1. Jet Skiing: (Training is also given): Many people want to experience Jet skiing. So we Noahs
Ark Beach Sport will provide the best jet skiing service with professional training course.
2. Parasailing: (Training is also given): Parasailing, also known as parascending or "parakiting"
is a recreational kiting activity where a person is towed behind a vehicle. This is connected to the
boat, or land vehicle, by the tow rope. If the boat is powerful enough, two or three people can
parasail behind it at the same time.
3. Swimming: (Training is also given): Most of the people want to learn swimming and it is rate
is growing rapidly. It is mostly evident in youth. We at Noahs Ark Beach Sport, professional
trainers train people to swim ensuring their safety. Swimming is offered a service as well as a
training program for which it will be charged.
4. Fishing (Training is also given): Fishing is the value added services which is provided by
Noahs Ark Beach Sport. Most of the people have an interest towards fishing but only few of
them regularly do it as a hobby. People when they go on a holiday that too to a beach would
definitely like to do fishing. So, we are basically providing Fishing to people who wanted to
fulfill their desire. This gives a complete holiday experience.
5. Water Surfing (Training is also given): Surfing is a sport which is relatively new to the
Bangladesh people but in the globalized world even local people come to know about the
international as well as fashionable sports. So, they are developing interest towards such sports
which gives a thrilling experience to them. This service is mainly directed towards the growth
and most of the middle aged employees.
6.Boating: Boating is the most common and popular water sport and a must be in such
places which are near water bodies. So, we also provide boating with a very quality of boats as
well as we also ensure safety with the latest equipments available.

7.Beach Volley Ball: (Training also given): It is outdoor game and it is popular
throughout the country but as the beach game it is played in only some of the area unlike in
foreign countries. So we provide the service of Beach Volley Ball where people can
come, play and enjoy themselves we also provide trainer for them who wants to learn the
game.


8. Food Courts: We provide small Food Courts which service different types of food for variety
of customers. Snacks, sea-food and local dishes is included
9. Children Games: Our Beach King provides children games for the children who come to the
beach to enjoy with their families. We provide See-saw, sliding, Swing etc., and we intend
to expand with many more games.
8. Five Forces Model of Industry Competition:
1. Rivalry among Competing Firms (Medium): There is no competitor in coxs bazar, and no
water park is also here. But yes we are aware of any kind of new competitor in this sector.
2. Potential Entry of New Competitors (Medium): The gap for a newcomer is medium. The
major reason for this is the cost of entry. Due to the cost of buying equipment, security and
safety measures, customer service and manpower. A good investment is necessary. Another main
reason is to understand the business and maintaining international standard.

3. Potential Development of Substitute Products (Low): As there are no competitors in the
market, so there is very low chance of customers switching to another company.
4. Bargaining power of supplier (High): There is no manufacturing company of Jet Ski and other
equipments of water sport in Bangladesh. So we are highly dependent to international supplier
and they have great bargaining power. So therefore suppliers have major impact in our business.
5. Barraging Power of Consumer (Low): Satisfied customers are the key to long-term success.
We are here to give our customer international standard beach sport experience.

9. Target Market
Our Business as is in the entertainment sector, it should target all the markets and people of all
age groups. There is no such barrier which separates entertainment from anyone, however we
have to target some customer groups in the initial stages of the business to promote it
and to make effective use of marketing funds. Such markets include Employees in the
Multinationals and other organizations, Associations, Communities, Local people and
mainly local youth as the services that we provide will be best enjoyed by them, they give the
best publicity by mouth and they help in our business growing at a rapid rate. We provide special
packages to them which include travelling also to give them a complete holiday experience.

10. SWOT Analysis
We intend to enter a highly lucrative market in a rapidly growing economy. We foresee
our strengths as the ability to respond timeously to the market dictates and to provide
custom designed travel excursions to travelers. Our key personnel will have a wide and
thorough knowledge of the areas we intend to take travelers, which will go a long way towards
penetrating the market. Below are the summarized strengths, weaknesses, opportunities and
threats.
Strengths
Relatively new service: The services which we are providing are of very new nature.
Diversified client base: This will reduce our dependency on one particular market.
Combination of skills in employees: The directors intend to engage well-qualified and
experienced employees to jointly develop business strategy and long-term plans, so as to attain
company objectives.
Extensive advertising and marketing: The company will undertake extensive advertising
and marketing, promoting both its name as well as service/product awareness. Hence an
aggressive and focused marketing campaign with clear goals and strategies shall be one of our
mainstays.
Weaknesses
Lack of a reputation in the market. This is due to the fact that we are still new on the market.
However this shall be addressed as shown in the marketing section of this plan.
The introduction of new organizational practices and personnel who have not previously worked
together presents a challenge to the organization. A limited financial base compared to the major
players in the industry. Lack of clear strategic allies.

Opportunities
Current drive by government towards encouraging the participation of indigenous entrepreneurs
in Beach resorts presents an opportunity which we may fully utilize. Current growth rate of
interest towards new Beach sports presents an opportunity for ourselves which we may take
advantage of. This is further supported by the current marketing campaigns by both the
government and regional tourism body. Presently there is no quality provider of adventurous and
diverse Sea sports new ways to market products and responsive customers.
Threats
New marketing strategies and tactics by established companies aimed at providing entertainment
parks of our intended nature. Existing competition.