INTRODUCTION

This study aims to provide enough volunteers that will help people that might be
affected by the calamities like typhoons and earthquakes, that will fed the hunger, that
will teach the out of school youths and will give hope unto others. Despite of poverty
that hinders some of the Filipino citizens for a better future this probably will prepare
them to be more professional in the corporate environment. As much as the current
situation stops them for having a good view in life, we, the proponents aim for these
people to have a new perspective for them to know the values of good living and for
chances of greener pasture. We believe that the act of helping and sharing are good
examples of humble beginnings as far as success is concern, however, we cannot do
this alone, we need other peoples help to make others dream not just simple dreams
but putting in into a reality. We also believe that talent and skills doesnt have to be
stagnant forever, we aim to improve, develop and sharpen this God given gift in a way
that would help others physically, mentally, emotionally and even financially.
According to Abraham Lincoln, With Malice toward none, with charity for all, with
firmness in the right, as God gives us to see the right, let us strive on to finish the work
we are in, to bind up the nation's wounds. One of the major goals of this study is to
make the spirit of bayanihan be alive on every Filipinos heart. According to
Evangeline Gomez, Various states, whose laws regulate corporate governance, have
begun to catch up with the reality that not every investor or shareholder subscribes to
the view that greed is good. Their goals also include improving the environment and



developing communities. In the classic model, these social purposes had to be pursued
in a non-profit corporation.

We arent just focused on providing instant helpers in times of unexpected
situations like typhoons, earthquakes, fire and other climates or natural disasters. We
aim to get and have volunteers for medical missions, dental missions, optical missions,
pabahay programs, paeskwela programs, feeding programs and even ALS (alternative
learning schools). Additional activities to raise funds are conducting fun runs, concerts,
special programs, galleries and we may even sell shirts printed with the name of the
firm and handicrafts made by our staffs and clients.
According to Mother Teresa, It's not how much we give but how much love we
put into giving. No one has ever become poor by giving. It doesnt matter how much is
the amount other people will be giving, if its large bills or coins, if its cash or in kind?
What matter here is the effort and time concern citizens are willing to spend to help
others. There is no exercise better for the heart than reaching down and lifting people
up.








MARKETING
ASPECT










Statement of the Problem


This study aims to provide a deep understanding regarding with the perception of
the students from the citizens living at Manila, Laguna and Cavite.

Specifically, the study will answer the following questions:

1. What is the demographic profile of the respondents?
1.1 Citizens
1.1.1 Age
1.1.2 Gender
1.1.3 Civil Status
1.1.4 Educational Attainment
1.1.5 Social Status
1.1.6 Family Monthly Income

2. Are the citizens living in the said three (3) places still studying?
2.1 Total of Manila, Laguna and Cavite

3. Are the citizens living in the said three (3) places working already?
3.1 Total of Manila, Laguna and Cavite




4. Do the respondents have any background in volunteering programs?
4.1 Total of Manila, Laguna and Cavite

5. Are the respondents willing to join or spend time to be a volunteer?
5.1 Total of Manila, Laguna and Cavite

6. How many day/days in a week is/are the respondents available and willing to
spend as a volunteer?
6.1 Total of Manila, Laguna and Cavite

7. How many hour/hours in a day is/are the respondents available and willing to
spend as a volunteer?
7.1 Total of Manila, Laguna and Cavite

8. What role or profession will the respondents want to take place?
8.1 Total of Manila, Laguna and Cavite

9. In return, what do the respondents expect to receive from this program?
9.1 Total of Manila, Laguna and Cavite







Scope and Delimitation of the Study


This study focuses mainly on the different schools and colleges in Cavite,
Manila and Laguna which is the main target market of this study whether this will be
viable, feasible and profitable. Different schools, universities and colleges are somewhat
may be partner of the business.
The respondents of this study are within the said three (3) places from the
different schools and colleges and also the respondents from each barangays of the
stated place. Marketing and management aspects were conceived relative to general
industry standards. Technical aspects were conceived in consideration of laymans
perspective and as such, touch on topics only to extent necessary for understanding of
the business and reliable estimation of costs.



Significance of the Study

This study is extensively designed to contribute to the beneficial analysis in
the operation of CHARITO. This study will essentially contribute substantial to the
general public and to the society. The results of this study could provide assistance to
various people specifically:




The Proponents- This study could help them prepare for possible future jobs and it will
also serve as the basis for pursuing a comprehensive financial statement

Students- This study will be useful for future projects similar to this proposal, as a
research reference

Prospective Investors- This study will provide assistance in the decision whether to
invest in such a project or not

Creditors- This will help them decide if such a business is worth the leverage

Promoters- This will help them ascertain the viability of new projects and choose from
among the alternative projects, and the projects to be pushed through

Businessmen and Entrepreneurs- This study will be beneficial as a model for similar
businesses to improve its profitability and other aspects

General readers- This study is a way of promoting general awareness and interest
about the proposed project







DEFINITION OF TERMS


For a common frame of references, the operational definitions of the following
terms are provided:

Charity generosity and helpfulness especially toward the needy or suffering;
benevolent goodwill toward or love of humanity

Charitable Organization
Section 1 Charities Act 2006 provides the definition in England and Wales:
(1) For the purposes of the law of England and Wales, charity means an
institution which:
(a) is established for charitable purposes only, and
(b) falls to be subject to the control of the High Court in the exercise of its
jurisdiction with respect to charities.
It provides the following list of charitable purposes.
1. the prevention or relief of poverty
2. the advancement of education
3. the advancement of religion
4. the advancement of health or the saving of lives
5. the advancement of citizenship or community development



6. the advancement of the arts, culture, heritage or science
7. the advancement of amateur sport
8. the advancement of human rights, conflict resolution or reconciliation
or the promotion of religious or racial harmony or equality and
diversity
9. the advancement of environmental protection or improvement
10. the relief of those in need, by reason of youth, age, ill-health,
disability, financial hardship or other disadvantage
11. the advancement of animal welfare
12. the promotion of the efficiency of the armed forces of the Crown or of
the police, fire and rescue services or ambulance services other
purposes currently recognized as charitable and any new charitable
purposes which are similar to another charitable purpose

Out of School Youth children who have been excused from attending school or
adolescents over 16 years of ages who are out of school legally

Poverty threshold or poverty line the minimum level of income deemed adequate in
a given country. In practice, like the definition of poverty, the official or common
understanding of the poverty line is significantly higher in developed countries than in
developing countries




Volunteer a person who voluntarily undertakes or expresses a willingness to
undertake a service: as
a. One who renders a service or takes part in a transaction while having no
legal concern or interest
b. One who receives a conveyance or transfer of property without giving
valuable consideration

Volunteerism the act or practice of doing volunteer work in community service


RELATED LITERATURE

Well review first the related charitable organizations that were focus on the
humanitarian aspect for each and every Filipinos.


PHILIPPINE RED CROSS

First, Philippine Red Cross is one of the most known organizations that is aiming
to help the Filipinos regarding with their health.






Philippine Red Cross
Krus na Pula ng Pilipinas

Abbreviation PRC
Motto Always First. Always Ready. Always There.
Formation December 4, 1917 (as chapter)
April 15, 1947
Type Non-governmental organization
Purpose/focus Humanitarian
Headquarters Manila, Philippines
Location Bonifacio Drive, Port Area,Manila 1018
Region served Philippines
Membership International Federation of Red Cross and
Red Crescent Societies
(IFRC),International Red Cross and Red
Crescent Movement
Official languages Filipino and English



Chairman of the
Board of Governors
Richard J. Gordon
Secretary General Gwendolyn T. Pang
Website www.redcross.org.ph

Born officially in 1947, the Philippine Red Cross (Filipino: Krus na Pula ng
Pilipinas, abbreviated as PRC) is a member of the International Red Cross and Red
Crescent Movement, has roots going back to the revolutionary days. The PRC has been
established 60 years ago. Before, the PRC used to be involved only in providing blood
and in disaster-related activities and short-term palliatives. Now it also focuses on a
wider array of humanitarian services.

FAR EAST BROADCASTING COMPANY
Second is Far East Broadcasting Company or better to say as FEBC. This
Radio Broadcasting Company was established more than sixty (60) years through the
help of donations, extra fund raisings and any other donations coming from inside and
outside the Philippines. This non-governmental organization is focused on sharing the
good news to everyone as much as they can through airing on radios.

Far East Broadcasting Company



Country Mainly in the Philippines, with service
to Asia, Africa, and the Middle East
First air date June 4, 1948
Established 1945
Daily
Broadcasts
650+ hours
Languages 149
Webcast
FEBC Hmong Radio
FEBC Indonesia
FEBC Japan
FEBC Korea
Mien Radio
FEBC Philippines
FEBC Russia
Feba Singapore
FEBC Taiwan
FEBC Thailand
Nguon Song Radio Vietnam

Far East Broadcasting Company (FEBC) is an international radio network that
airs Christian programs in 149 languages. Broadcasts are aired from short
wave, medium wave (AM), and FM transmitters located throughout the world.
The organization also works to meet the physical needs of its listeners by providing
scholarships, holding marriage seminars, and distributing items such as seedlings
(helping a family grow their own food) and bicycles (transportation for students or
pastors). Although many listeners live in very remote locations, FEBC receives more
than 850,000 listener responses in the form of visits to the station, letters, text
messages, phone calls and emails.




GAWAD KALINGA
Third and the last is Gawad Kalinga. This organization is focused merely on
alleviating poverty on our nation. Gawad Kalinga (GK), which means to "give care" in
Filipino, is officially known as the Gawad Kalinga Community Development Foundation,
a Philippine-based poverty alleviation and nation-building movement. Its mission is to
end poverty for 5 million families by 2024.

SYNTHESIS

The related literatures and article added us more information regarding with the
world that were about to enter. The related literatures of Philippine Red Cross, Far East
Broadcasting Company and Gawad Kalinga just prove us that this study is near with
reality and this isnt just a dream to be dreamt. We, the proponents had the guide that
no matter how hard it is to start something new in the ears of everyone, something
unique with the community, something that is never opened in the public, it will never
become impossible as long as you believe with yourself and with the persons that you
are with. We saw something common with the three (3) samples of a humanitarian
organization we researched; they all both have the passion of helping everyone and
focused on doing well for the others. Whats the difference between all these three (3)
with Charito is that were not just concern with the Health (like Red Cross), with sharing
good news (like FEBC) and alleviating poverty (like GK), were more than those. We
provide volunteers for Disaster Management, we support individuals regardless of their



ages, races and citizenships in terms of education and health, we work with others to
find lasting solutions to poverty and suffering, we help to improve an orphans life by
giving the total care they need and also we try our best to leave a smiling face unto
others.
The related article tackles about the for-profit charity organizations, this are
organizations that is focused on social responsibility they have and also to earn more
capital so that they can help more the individuals. Well, Charito may also increase their
capital through adding other activities like fun runs, concerts, garage sales, festivals,
galleries, presentations and selling shirts, ballers, accessories, handicrafts, exhibits etc.
The funds that will be collected will be also used for accomplishing our mission and
objectives.

METHODOLOGY
This presents the research methodology of the study on how we gathered data.
This includes the research design, population and sampling techniques, respondent of
the study, research instrument, data gathering procedures and the statistical methods
that were used to analyze and interpret data.

Research Design
The proponents used the Quantitative research where is a formal, objective,
systematic process in which numerical data are utilized to obtain information about the
world. It deals with the relationship of variables. Quantitative approach used since the



study undergone a systematic process and with the use of a Quantitative approach;
variables will be measured through the statistical data.

The proponents used descriptive method of survey in which this method has
a purpose of describing the current or the prevailing conditions, opinions, attitudes,
impressions and descriptions. This method is essentially getting or gathering data and
information from variety of subjects taken from a presentation. And the proponents also
used some references for gathering some objective types of ideas.

As part of larger study, we will develop a personal administered survey to tap
the concept constructs of our study. A total of four hundred (400) usable questionnaires
from the citizens of Manila, Cavite and Laguna and another one hundred seventy six
(176) usable questionnaires from the different schools and colleges will be consulted to
assist the construction of a survey instrument to meet the objectives of the study. We
will classify the study according to the data and other information gathered. We will use
numerical data to know the potential out of the less fortunate that patronize and use the
proposed project and also for use to determine how they relate it to the study. The effect
of this data to the study is to provide answer based on the results of the respondents.

Population and Sampling
Population
In order to determine the potential demand for the project residing in Manila,
Cavite and Laguna, we, the proponents, considered the population of male and female



citizens aging 18 to 35 years old who will potentially be part of the project. The total
population of the said three locations is 7,412,709.

SAMPLING
The sample size is determined using the Slovins Formula: n=N/(1+Ne
2
).
Where:
n = sample size,
N = total population and
e = margin of error (rate of 5% will be used)

Substituting the values;
For citizens:

n = 7,412,709 / (1+7,412,709 x 0.05
2
)
n = 399.9 or 400 respondents
Table 1. Number of Population in Manila, Laguna and Cavite

Place Total Population
Manila
Laguna
Cavite
TOTAL
1, 652, 171
2, 669, 847
3, 090, 691
7, 412, 709





For citizens:
Table 2 Procedure in Getting Citizens Sample
Places Population Percentage Total Respondents
Laguna 3,090,691 42% 168
Cavite 1,652,171 22% 88
Manila 2,669,847 36% 144
Total 7,412,709 100% 400

Respondents of the study
The respondents in the study are the selected citizens who are available and
willing to spend their time as a volunteer residing at Manila, Laguna and Cavite. We
have selected four hundred (400) respondents segmented into gender and age and we
conducted survey questionnaires and informal observations that could help in
analyzation and interpretation of our research study.

Research Instrument
The instrument or medium that we used in this research study was survey
questionnaires which purpose is to determine the reason why do they use printed books
or e-books to their study and their perception to its attributes upon using.
We also conducted Informal interview to know their opinion about volunteerism
and charitable institutions and also to obtain additional information about our study. The



researchers decided to use the following instruments because we know that
questionnaire and interview is best way to gather information and to know their exact
opinion and perception about our study.
The purpose of the instrument is to determine the perception of the citizens from
Manila, Laguna and Cavite about charitable institutions.

Validation of the Instrument

The research instrument was checked by the adviser of this study. Checked and
validated by Prof. Irma Estella Marie Esteban of Polytechnic University of the
Philippines San Pedro Campus and a letter of request for conducting the survey was
signed by the Dr. Aldrin Antivola. After the validation, we tested it by fifteen people and
weve we found that it is merely right. So we continued to do it until we finished.


Data-Gathering Procedure

After validation and revision of the research instruments, a letter of request duly
signed/noted by Dr. Aldrin Antivola and researchers leader to seek approval for the
administration of the municipalities of Manila, Laguna and Cavite. After they approved
the letter we gave, they informed us that we can start already so we did and distributed
our questionnaires having the four hundred (400) respondents that are segmented



based on their age and gender. From February 17 till February 25, 2014, we gathered
all the data that is needed and useful for our research.

Statistical Treatment of Data
The researchers used the following descriptive statistics as a statistical
instrument to answer the problem of the research study.

Slovins Formula is used to determine the sample size of the target population.
Formula:
n =
where: N = Total Population
E = Margin of Error

Frequency Count and Percentage to calculate how many respondents,
specifically, the citizens residing from Manila, Laguna and Cavite fitted into a certain
category. This calculation is expressed by both the actual number and percentage.

Percentage Formula to get the percentage, given number times one hundred
divided by the total number.

Tabular Description needed in which tables of numbers summarize the data.
Graphical Displays of the data in which graphs provide summary about the
demographic profile of the study.
1 + Ne
2

N



PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA
This will discuss the findings obtained from the primary instrument used in the
study. It will discuss the characteristics of the respondents and their perceptions about
printed books and e-books. In order to simplify the discussions, the researchers
provided tables and graphs that summarize the collective reactions of the respondents.

CHARACTERISTICS OF THE RESPONDENTS
Includes the age, gender, civil status, educational attainment, social status and
family monthly income of the citizens from Manila, Laguna and Cavite.
Table 3 shows the respondents demographic profile according to age.
Age Respondents(f) Percentage Ranked
18-20 217 54% 1
21-23 73 18% 3
24-26 20 5% 5
27-29 59 15% 2
30-32 23 6% 4
33-35 8 2% 6
Total 400 100%

The data shows that the highest registered respondents were 217 or 54%. To be
followed by the 21-23 having 73 or 18% of the respondents as the second rank. The
third rank as the age bracket of 27-29 having 59 or 15% of the respondents while the
age bracket of 30-32 were 23 or 6% respondents registered as the fourth rank. For age
24-26 having 20 or 5% respondents registered as the fifth rank. And lastly, the age
bracket of 33-35 having a 8 or 2% of the respondents.




46%
16% 4%
27%
5%
2%
Respondent's Age Profile
18-20
21-23
24-26
27-29
30-32
33-35
47%
53%
Respondent's Gender Profile
Male
Female
Figure 1 Respondents Age Profile

Table 4 shows the respondents demographic profile according to gender
Gender Respondents Percentage Rank
Male 190 47
2
Female 210 53
1
Total 400 100

Out of 400 respondents from Cavite, Laguna and Manila, female respondents
dominated the male respondents. The former having 53% or 210 respondents while the
latter having 47% or 190 respondents
.Figure 2 Respondents Gender Profile



67%
31%
2%
Respondent's Civil Status Profile

Single
Married
Widow/Widower

Table 5 shows the respondents demographic profile according to civil status
Civil Status Respondents Percentage Rank
Single 268 67%
1
Married 124 31%
2
Widow/widower 8 2%
3
Total 400 100%


The data shows that the highest registered respondents are single with 67% or
268 respondents. It is followed by the civil status of married got 31% or 124
respondents. And only 2% or 8 respondents are widow.

Figure 3 Respondents Civil Status Profile








Table 6 shows the demographic profile according to educational attainment.
Educational Attainment Respondents Percentage Rank
Primary 8 2%
5
Secondary 67 17%
2
Tertiary 234 59%
1
Vocational 60 15%
3
Post-Graduate 28 7%
4
Post-Doctoral 3 1%
6
Total 400 100%

This table shows that the highest registered respondents were Tertiary with 243
or 59% respondents. It is followed with the respondents of Secondary with 67 or 17%
respondents. There were 60 or 15% respondents for vocational and 7% or 28
respondents for Post-graduate. And 2% or 8 respondents attained primary level and is
closed to the respondents of Post-graduate with 1% or 3 respondents.


Figure 4 Respondents Educational Attainment Profile



2%
17%
59%
15%
7%
1%
Respondent's Educational Attainment Profile

Primary
Secondary
Tertyary
Vocational
Post-Graduate
Post-doctoral




Table 7 shows the demographic profile according to social status
Social Status Respondents Percentage Rank
Student 214 53%
1
Employed 126 32%
2
Self-Employed 29 7%
4
Unemployed 31 8%
3
Total 400 100%


With the table presented we can notice that the percentage of student has the
highest ranked value with 53% or 214 respondents, followed by the second rank value
of employed with 32% or 126 respondents, unemployed with 8% or 31 respondents and
7% or 29 respondents for self-employed as the fourth rank.
Figure 5 Respondents Social Status Profile

56%
19%
3%
8%
Respondent's Social Status Profile

Student
Employed
Self-Employed
Unemployed




Table 8 shows the demographic profile according to family monthly income.
Family Monthly Income Respondents Percentage Rank
Below 20000-30000 309 77%
1
30001-40000 74 19%
2
40001-50000 11 3%
3
50001 and above 6 2%
4
Total 400 100%

With the table presented we notice that the percentage of below 20000-30000
family income has the highest ranked value with 77% or 309 respondents, followed by
the second rank value of 30001-400000 family income with 19% or 74 respondents and
3% or 11 respondents for 40001-50000 family income as the third rank. Lastly, the
family income of 50001 and above got 2% or 6 respondents.

Figure 6 Respondents Family Monthly Income Profile

77%
19%
3%
2%
Respondent's family monthly income Profile

Below 30000
30001-40000
40001-50000
50001 and above




Table 9 Are you studying?
Respondents(f) Percentage Rank
YES 228 57% 1
NO 172 43% 2
Total 400 100%

In over all, out of 400 respondents from Manila, Cavite and Laguna, most of the
respondents are students having 56% or 228 respondents while 172 or 44% of them are
working or unemployed.


Table 10 Are you working?
Respondents(f) Percentage Rank
YES 167 44% 2
NO 224 56% 1
Total 400 100%

The data shows that the highest registered respondents were students or
unemployed with 56% or 224 respondents. And 44% or 176 of the respondents are
working.








Table 11 Do you have any background in volunteering programs?
Respondents(f) Percentage Rank
YES 225 56 1
NO 175 44 2
Total 400 100

The result of the survey shows that 56% or 225 of the respondents have a
background in volunteering while 44% or 174 respondents have not yet experience
volunteering program.


Table 12 Are you willing to join or spend your time to be a volunteer?
Respondents(f) Percentage Rank
YES 341 85 1
NO 59 15 2
Total 400 100

The table presented that the respondents from Cavite, Laguna and Manila got
85% or 341 respondents shows that they are willing to volunteer while 15% or 59
respondents are unwilling.







Table 13 How many days and hours in a week are you willing to spend as a volunteer?
DAY(S) IN A WEEK
Days Respondents Percentage Rank
1 day 135 40% 2
2-3 days 144 42% 1
4-5 days 40 12% 3
6-7 days 22 6% 4
Total 341 100%

The table shows that 135 or 40% of the total respondents can spend a day in a
week in volunteering, 144 or 42% of the total respondents can spend 2-3 days in a
week in volunteering, 40 or 12% of the total respondents can spend 4-5 days in a week
in volunteering and 22 or 6% of the total respondents can spend 6-7 days in a week in
volunteering.

Table14 How many days and hours in a week are you willing to spend as a volunteer?
HOUR(S) IN A DAY
Hours Respondents(f) Percentage Rank
1 hour 139 41% 2
2-5 hours 180 52% 1
6-9 hours 18 6% 3
10 above 4 1% 4
Total 341 100%





The table 15 shows that 139 or 41% of the total respondents are available for an
hour in a week in volunteering, 180 or 52% of the total respondents are available for 2-5
hours in a week in volunteering, 18 or 6% of the total respondents are available for 6-9
hours in a week in volunteering and 4 or 1% of the total respondents are available for 10
hours and above in a week in volunteering.

Table 15 What role or profession will you take place?
Respondents(f) Percentage Rank
Dentist
122 12% 3
Nurse
180 18% 2
Pharmacist
82 8% 6
Doctor
96 9% 5
Physician
53 5% 7
Teacher
181 18% 1
Construction worker
50 5% 10
Facilitator
80 8% 7
Organizer
115 11% 4
Therapist
32 3% 8
Others
32 3% 9
Total
1023 100

The table shows that 122 or 12% of the total respondents chose dentist as their
role or profession in volunteering, 180 or18% of the total respondents chose nurse as



their role or profession in volunteering, 82 or 8% of the total respondents chose
pharmacist as their role or profession in volunteering, 96 or 9% of the total respondents
chose doctor as their role or profession in volunteering, 53 or 5% of the total
respondents chose physician as their role or profession in volunteering, 1081 or 18% of
the total respondents chose teacher as their role or profession in volunteering, 50 or 5%
of the total respondents chose construction worker as their role or profession in
volunteering, 80 or 8% of the total respondents chose facilitator as their role or
profession in volunteering, 115 or 11% of the total respondents chose organizer as their
role or profession in volunteering, 32 or 3% of the total respondents chose therapist as
their role or profession in volunteering and 32 or 3% of the total respondents chose
other role or profession in volunteering,

Table 16 In return, what do you expect from this program?
Respondents(f) Percentage
Scholarship
153 45%
Allowance
188 55%
Others
0 0%
Total
341 100%

The table shows that 153 or 45% of the respondents expect scholarship for
return from this program and 188 or 55% of the respondents expect allowances for
return from this program.




Table 17 In return, what do you expect from this program? Under allowance, what type
of allowance, meal allowance or fare allowance?
Respondents(f) Percentage
Meal
70 37%
Fare
113 60%
Others
5 3%
Total
188 100%

The table shows that 113 or 60% of the respondents want fare allowance rather
than 70 or 37% who want a meal allowance, while others belong to 5 or 3% who did not
stated what type of allowance they want to receive.

Summary of Findings
We concluded a survey based on the citizens of Manila, Laguna and Cavite. We
have 400 respondents, composing of 190 males and 210 females. We divide our
respondents according to their age; the highest frequency of age that we had surveyed
is from 18-20 with the percentage of 54% or a total of 217 respondents, the highest
frequency of civil status is single with the total respondent of 268 or 67%, with
educational attainment of 234 or 59%, with a social status as a student with 214 or 53%
and having the family monthly income with the frequency of 309 or 77% ranging below
Php30,000.




Findings


1. Most of our respondents are still studying
2. More than half of our respondents have backgrounds in volunteering program
already.
3. Most of our respondents are willing to spend their time as our volunteer.
4. Most of our respondents prefer a 2-3 days in a week volunteering schedule.
5. The respondent prefer to spend for 2-5 hours in a day as volunteer
6. A teacher, Nurse and Dentist are the roles most prefers to be taken by our
respondents.
7. In return, they are expecting to have fare allowances from our program.


Conclusion

We are concluding that we should really pursue this study due from the
demands is higher than our expectation and that the service should be offered into a 2-5
days in a week and 2-5 hours in a day. Also that the interested volunteers should still
have an option or chances of how many days and hours, roles and profession they
would like to take place. And as an exchange, we will be providing their allowances in
terms of transportation.




With the help of the results of our research, we conclude also that our service
focused must be on providing educational and health related services according with
the respondents answers regarding with the roles or profession most chosen.


Recommendation

After summarizing the findings and having our conclusion, we would like to
recommend to the:

PUP System. As we realized how meaningful helping others and leaving them a
smile on a heart that will never be forgotten, we recommend that PUP System should
use or adapt CHARITO as part of their social responsibility or even a partner for a long
time with the government or municipal of its particular location.

Faculties and Students. We recommend that they should educate their students
with the social responsibility of each individual to others and recommend us, Charito, as
an organization that students should join and even try.

Filipino Citizens. Were recommending that lets altogether open our eyes with
the truth that we can never live without the help of others. We should all offer a helping



hand to those who are in need, give if we have something to give. Theres no big or
small amount in giving. It is the effort and time that counts.

Local Government. Were recommending that they should pay attention in
helping us in terms of financial matter. Were not just an organization or an institution;
we are their partners in alleviating poverty on each community.

Marketing Plan

Let us begin with definition of marketing Wysoki (2001) defines ,marketing as the
identification of customer wants and needs, and adding value to products and services
that satisfy those wants and needs, at a profit marketing does not just occur between
harvesting, packing and consumption. Effective marketing todays changing food
system demands that producers also take on a marketing approach to production and
shipping.

I. Company Description

One of the essential factors for the success of a business is its name. It is
important to distinguish it from other firms. A good name creates an image to the market
and learns a strong impact to the customers. It stands as a flag on which lies the
performance of the business.



The proponents of the study decided to use the name CHARITO to introduce the
services and to be easily distinguished. We chose CHARITO to be the name of our firm
for it pertains to a person (Charito is a name of person), to a subject (Charito from the
word charity) and it just simply defines our target market.
In addition this study focusses mainly with provides volunteers and organizing
events and programs in order to help the needy: the hunger, the out of school youths,
the less fortunate and even the government of Manila, Laguna and Cavite. This study
also concentrates with the persons who name the capability to work with and to share
their innate potential talents, personal skills and knowledge to the republic.

II. Company Logo
Logos are a critical aspect of business marketing. As the company's major
graphical representation, a logo anchors a company's brand and becomes the single
most visible manifestation of the company within the target market. For this reason, a
well-designed logo is an essential part of any company's overall marketing strategy.
Figure 7 Logo



III. Market Description

Since the proposed business is new entrant, it will be too hard for us to deal or
a wide market and like compete with a stable and big charitable institutions that has
unique approach with their markets we, the proponents decided to he the first in
business in the municipality of Manila, Laguna and Cavite, where there are no existing
competitors and several university and colleges were located; thus sufficient enough to
career all their expenses and it will also be easy for us to deal demands on this locale.

IIIA. Environmental Analysis

Table 18 Geographic Profile of Manila

Manila


Density

42,858/km
2
(111,000/sq mi)

Area

1,474.82 km
2
(569.43 sq mi)

Climate

Tropical

State Urban

This table shows the geographic profile of Manila




Table 19 Geographic Profile of Laguna
Laguna


Density

1,400/km
2
(3,600/sq mi)

Area

1,917.85 km
2
(740.49 sq mi)

Climate

Tropical

State Sub-urban
This table shows the geographic profile of Laguna


Table 20 Geographic Profile of Cavite
Cavite


Density 2,000/km
2
(5,100/sq mi)


Area 1,574.17 km
2
(607.79 sq mi)


Climate Tropical


State Sub-Urban
This table shows the geographic profile of Cavite




Table 21 Demographic Profile of Manila
Manila


Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Education

Primary, Secondary, Tertiary, Vocational, Post-
Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status Student, Employed, Self-Employed, Unemployed





Religion
Catholic, Born-Again, Iglesia Ni Cristo, Seven Day
Adventist, Protestant, etc

Nationality Filipino

This shows the demographic profile of Manila





Table 22 Demographic Profile of Laguna
Laguna


Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Education

Primary, Secondary, Tertiary, Vocational, Post-
Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status Student, Employed, Self-Employed, Unemployed





Religion
Catholic, Born-Again, Iglesia Ni Cristo, Seven Day
Adventist, Protestant, etc

Nationality Filipino

This shows the demographic profile of Laguna.





Table 23 Demographic Profile of Cavite
Cavite


Age

18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender

Male and Female


Education

Primary, Secondary, Tertiary, Vocational, Post-
Graduate, Post- Doctoral

Civil
Status

Single, Married, Widow/Widower

Social
Status Student, Employed, Self-Employed, Unemployed





Religion
Catholic, Born-Again, Iglesia Ni Cristo, Seven Day
Adventist, Protestant, etc

Nationality Filipino


This shows the demographic profile of Cavite




Table 24 Psychological profile of Manila
Manila


Income

Below 30,000, 40,000, 50,000


Social status

Lower, Lower Middle, Lower Upper,
Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality Ambitious
This shows the psychological profile of manila

Table 25 Psychological profile of Laguna
Laguna


Income

Below 30,000, 40,000, 50,000


Social status

Lower, Lower Middle, Lower Upper,
Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality Ambitious
This shows the psychological profile of Laguna




Table 26 Psychological profile of Cavite
Cavite


Income

Below 30,000, 40,000, 50,000


Social status

Lower, Lower Middle, Lower Upper,
Upper Lower, Class A or B

Lifestyles

Ballenger, Achievers, Integrated

Personality Ambitious

This shows the psychological profile of Cavite


IV. Service Description

What is Charito?

A humanitarian organization dedicated to work with children, families and their
community worldwide to reach their full potential by tackling the causes of poverty and
injustices. Charito is a non-government organization characterized as an organization
full of willing to help or volunteers, aiming to find lasting solution to poverty and suffering
and to look after people and give happiness to others.



We choose to have a tagline Be a Hero. Volunteer Now. Now, is the time for
us to unite, hold each other hand and help one another? Being a hero doesnt mean
you need to be killed and have your own statue. Being a hero means sacrificing your
time and effort for those who need most our help.

Who we serve?
For now, were about to serve the entire citizen residing at Manila, Laguna and
Cavite regardless of their religion, race, ethnicity or gender.


What we do?
We provide emergency assistance to children and families affected by the natural
disaster and civil conflict, work with communities to developed long-term solution to
alleviated poverty and advocate for justice on behalf of the poor.


Why we serve?
Because that is our way of helping our country, serving alongside the poor and
oppressed. We exist for that is our passion; that is our calling-VOLUNTEERING.
Services We Are Offering






Volunteers for:
HEALTH
-Medical Mission
-Optical Mission
-Dental Mission
CALAMITY RESPONSE
-Typhoon
-Earthquake
FIRE DISASTER
EDUCATION
-ALS (Alternative Learning System)
-OSYP (Out of School Youth Program)
BUILDING INFRASTRUCTURE
-Pabahay
-Paeskwela
OTHERS
-Feeding Program
-Film Showing

But since our respondents chose teacher, nurse and dentist as their most
preferable role or profession to take place as a volunteer, aside providing volunteers,
we will be focusing more with education and health services.




CHARITOs Outreach Programs:
-ALS -Festivals
-OSYP -Performances
-Fun Runs -Galleries
-Concerts -Gift Giving
-Garage Sales

OTHERS (To earn more funds):
Sell:
Shirts, ballers, accessories, handicrafts and exhibits (made by either our own
volunteers or those persons who we helped already)


PARTNERSHIPS:
-Municipals of San Pedro, Muntinlupa
-Red Ribbon (Specifically United, FTI and Muntinlupa branches only)
-Carinosa Restaurant and Catering Service
-Newlong Industries Philippines Incorporation
-Jesus Lord Of All Presbyterian Church
-Drumstix Studio
-Mandarin Hotel





COMPANY OBJECTIVES:
-to support children who are in need whether it is providing food to them or an
education
-to work with others to find lasting solutions to poverty and suffering
-to look after people and be nice to others
-to help improve an orphans life by giving the total care they need
-to help the officials of Manila, Laguna and Cavite in terms of manpower in times
of need and unexpected situations


V. Strategic Focus and Plan

The strategic focus and plan is the life blood of virtually every project study. This
study evaluates CHARITO as an alternative solution to the state of being lack of
volunteers to help the government and non-government project and as a service for the
schools and colleges to patronize as well and help the less fortunate, needy and youths
to develop their talents and potentials. It focuses in determining the market demand for
the service that we are going to offer in Manila, Laguna and Cavite.
History studies have proven that a strategy indeed plays a vital role in the
success of a business. Thats why it is considered one of the most important aspects of
conducting a marketing research. Marketing as defined is the process by which
determine what products or service may be of interested to or customers and strategy to



use in sales, communications and business developments. This study primarily deals in
the evaluation of the market for the proposed projects, which establishments of a firm
that would possess to cater the needs for such service. These study sills identify the
definite market, positioning, strategies as well as to the basis of pricing.

VA. Mission
Our Mission:
We in mission of building a partner with people and organization through the
introduction of a charitable institution with a trust through strategic and price analysis
that comes with value service. We believe that this nest occurred through instant
training research and development primarily focusing on poverty volunteer to help the
government and individuals. And lastly to leave a satisfying smile to everyone who have
experience our service.


VB. Vision:
Our vision:
We are envisioning that 3 to 5 years from now, Charito will be recognized of the
most known organization at Manila, Laguna and Cavite with the largest number of
volunteer and numerous made projects and outreach programs helping the less
fortunate. And also, we envision that the word BAYANIHAN is the said will see to be
more realistic.




VC. Our Purpose
The purpose of their Charitable Institution is to be an open door for those who
are as passionately committed to Charitos vision as we are.
Through the organization donor and earned funds will be able to help the
hope to the out of serve youths. Hunger, hopeless people and be a good Samaritan to
those who need us most.

VD. Our Core Values

T Teamwork
We aim to collaborate with each other to achieve our goals.

H Honesty
We will always keep our integrity even if no one is watching us and give an
honest effort to deliver our services to the elderlies.

U Understanding
We will always keep in mind that people have individual differences and we need
to always open our mind in understanding that diversity.

N Neatness
We will always keep the neatness of our surroundings and our people as well.




D Dedication
We are aiming to give our best in everything that we do to deliver our services to
the elderlies.

E Energy
We will work as a strong and energetic team to reach our goals for the benefit of
both the business and our members.

R Respect
We will show our concern and value the opinion of others and treat everyone as
we want to be treated.

S Sincerity
We will empathize and make the elderlies feel that they are valued and given
importance.



VI. Marketing Strategy

Managements goals cannot be achieved without effect strategies that would
make the plans concrete and every department of company has its formulated
strategies.



VIA. 4Ps (Product, Place, Price and Promotion)

1. Product/Service Strategy
The citizens of this nation, the less fortunate and the individuals who has a heart
for giving and volunteering, are the reasons for the existence of Charito. The Voice of
the People is our main priority. The volunteers has their options in terms of how many
day/days in a week and how many hour/hours in a day will they be able to spend their
time as our volunteers.
2. Place Strategy
The location is one of the major factors that can greatly affect the
profitability of the business. It should be suitable and accessible. The proposed
business will be located near Olivarez Plaza at Bian, Laguna. The proponents
chose the said location for it is the most accessible place to their respondents.
Theres a near route to expressway and a shortcut to travel Cavite.

3. Pricing Strategy
Pricing has a crucial factor in a product that really affects to the appeal of service
offered to the potential clients. Pricing can reflect to the companys target market and
the quality of the service for society often connotes price to quality. With the points to
consider, pricing may decide the fate of the marketing strategy and perhaps even the
project itself. Pricing has a vital role in a business organization. It depends consider first
the expenses of the business before it operates and the implement.



Since we are a charitable institution, there is no specific pricing that will be set.
We are open for any donations or sponsorships, either cash or in kind.

4. Promotion Strategy
Promotion is used by the management to communicate with each other about
their products and services and to convince them to use or buy it. We, the proponents
decided to use the following media to promote our services:
Printed
-flyers, tarpaulins

Figure 8 Flyers



Social Network
-Facebook, Google+, Yahoo, Youtube, Twitter, etc
(We already have our own page at fb, were on its way on launching it thru
updating everyones fb posts)

Figure 9 CHARITOs Facebook Page

Actual like as of August 4, 2014 is 279 likes.

Text Brigades
Radio Station (Plugging it to their greeting segments, especially 702 DZAS AM
Station)






People Strategy
The citizens of Manila, Laguna and Cavite that are willing to volunteer will
be given trainings that will help them to develop, improve their performances and
increase their knowledge through the events the company will also organize. We
will be teaching all the volunteers regarding with the latest trends we have in the
Philippines industry so Charito will not be and will never be left behind.

Process Strategy
Since Charito has a wide range of telecommunication timeline, willing
volunteers may contact us easily, make an up to date scheduling, and in return
we can immediately respond to them. They may also walk-in at our main office to
have a personal conversation to our staff.

VIB. STP (Segment, Target and Position)
Segment, Target and Position (STP) is one of the basic building block of modern
marketing (U.S. Small Business Administration, 1980).
Market Segmentation
Market segmentation is a marketing strategy that involves dividing a brand target
market into subsets of customers and/or volunteers who have the common needs and
applications for the relevant good or service. Depending on the specific characteristics
of the service, these subsets may be divided by criteria such as age and gender and
other distinctions like locations or income. Marketing campaigns can then be designed
and implemented to target these specific customer segments.




Demographic Segmentation
We, the proponents divided the market into groups based on their educational
attainment, civil status, social status and age as the variables to determine easily the
suitable services we offer.

Psychographic Segmentation
The target markets are divided into groups according to their lifestyle, personality
and values to better understand. The intent of this segmentation is to identify groups of
similar outcomes and potential customers that can prioritize our service.
We, Charito, doesnt have any target market, were open for everyone regardless
of who and what they are, political persons, artist, children, elders, students, employees,
etc. Your status in life wont change the fact that everyone needs somebody in their
lives.

Targeting
After segmenting the market based on the different groups and classes, we will
need to choose our targets. No one strategy will suit all consumer groups, so being able
to develop specific strategies for your target markets is very important. Charito is
classified into a:
Undifferentiated Targeting: This approach views the market as one group with no
individual segments, therefore using a single marketing strategy. This strategy may be
useful for a business or product with little competition where you may not need to tailor



strategies for different preferences. Since, were the first organization on our targeted
locations that is offering a very unique service, we will be having an undifferentiated
targeting.

Positioning
Competitive positioning is about how the business or the proposed project
together with its people will differentiate their offering and create value.
We will be hiring financial head, technical head, Over-All Head, Staffs and
Facilitators. Except from those said positions that we will need, were open for some
more faculties that may help us in accomplishing our goals and objectives.
VII. SWOT ANALYSIS
STRENGTHS
The neighboring strategy we have
Humanitarian Purpose
Tie-ups
Type of market
The industry itself
Everyday innovation
No competitor

WEAKNESSES
Financial Stability

OPPORTUNITIES
Possibility of expansion
Another line of service

THREATS
Financial Security






REFERENCE
1. Constitution and by-laws of the Philippine Red Cross, February 17, 1899
2. Filipiniana.net Online Digital Library
2. http://febc.org/about/core_values.html
3. http://febc.org/about/history.html
4. http://www.gk1world.com/HomeMissionVision#
5. "A Timeline to Timelessness". Retrieved 2010-11-03.
6. http://gawadkalingabutuan.com/gk1mb/
7. http://gk1mb.multiply.com/journal/item/3/UPCOMING_EVENTS_FOR_GK1MB_I
N_2007
8. http://gk1mb.multiply.com/journal/item/16/H.O.P.E.2008_GK_Bayani_Challenge
9. Covarrubias, Sheila (April 18, 2009)."2009 Gawad Kalinga Bayani Challenge
ends". SunStar Zamboanga. Retrieved May 25, 2009.
10. Martel, Rene (May 15, 2009). "Smart joins house building with GK". The Manila
Times. Retrieved May 25, 2009.
11. Pareo, Roel (April 18, 2009)."Gawad Kalinga volunteers build houses in
Zamboanga, Sulu".Philstar.com. Retrieved May 26, 2009.
12. http://gk1world.com/gk-enchanted-farm
13. http://www.gk1world.com/speakers
14. Esteves, Patricia (June 15, 2009)."Noli still coy about 2010 bid".Philippine
Headline News Online. Retrieved June 15, 2009.
15. Visaya, Momar (June 16, 2009). "GK Global Summit in Boston: RP out of 3rd
world status by 2024". Asian Journal. p. A1. Retrieved June 18, 2009.
16. http://www.gk1world.com/HomeDevModel#
17. http://www.rmaf.org.ph/Awardees/Citation/CitationGawadKal.htm
18. Lejarde, Mercy (July 3, 2007). "Maricel Soriano urges public to watch "Paraiso" in
support of Gawad Kalinga".telebisyon.net. Retrieved May 25, 2009.
19. "Free screening of Filipino films at the RP Consulate General in New
York". philstar.com. July 2, 2009. Retrieved July 3, 2009.
20. Padilla, Frank (April 8, 2007). "CFC and GK 3: At the Crossroads on our
Journey of Hope and Joy".
21. "CFC lets go of GK control". May 5, 2009. Retrieved October 11, 2013.



22. Bayos, Kris (May 17, 2009). "Dagupan prelate advises flock to disengage from
GK". CBCP Monitor. Retrieved May 25, 2009.
23. Bordadora, Norman (May 18, 2009)."Bishop instructs flock to shun GK
projects". Inquirer.net. Retrieved May 25, 2009.
24. Tulabing, Gammy (May 31, 2009)."Move on, let go". The Negros Chronicle.
Retrieved June 15, 2009.
25. Bayos, Kris (May 21, 2009). "Dont let the poor suffer with the GK-CFC
separation, prelate urged". CBCP Monitor. Retrieved May 25, 2009.
26. Tandoc, Edson (May 23, 2009). "GK, Couples: Divorced, but still
friends".Inquirer.net. Retrieved May 25, 2009.
27. Bordadora, Norman (May 19, 2009)."No Gawad Kalinga-Couples split, says
Meloto". Inquirer.net. Retrieved May 25, 2009.
28. Perez, Martin (April 10, 2007). "The Myth of Gawad Kalinga: A Profile of the Sitio
Target Disaster". AKOMISMO. Retrieved May 25, 2009.
29. Perez, Martin (December 14, 2007)."Sitio Target and Gawad Kalinga: The Social
Context". AKOMISMO. Retrieved May 25, 2009.