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. 862 August 7 - 20, 2014 2 Business Politics Arts Culture Now You Know RiverCitiesReader.com
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River Cities Reader Vol. 21 No. 862 August 7 - 20, 2014 3 Business Politics Arts Culture Now You Know RiverCitiesReader.com
GUEST COMMENTARY
Davenports Planned News Site: A Bold, Unworkable Idea, Repackaged PR, or ... ?
by Jeff Ignatius
jeff@rcreader.com
H
ow would the City of Davenport
have covered the recent vetoes
by Mayor Bill Gluba of the Dock
development plan and the St. Ambrose
University rezoning request for a new
stadium? And how would it have covered
Glubas proposal to bring illegal immi-
grants to Davenport, which was to put
it mildly poorly received by the city
council?
These were the questions that came to
mind with the revelation by the Quad-
City Times Barb Ickes (on the same day
as the vetoes) that the Fiscal Year 2015
city budget includes $178,000 for what
she described as a news-based Web site
... [to] shine new light on positive and
negative city happenings.
Its clear that the site is an attempt to, at
least in part, bypass the traditional news
media and speak directly to constituents
about good things city government is
doing and positive developments in
Davenport without that pesky other
side of the story. And, given our local
television stations tendency to air
unsourced and vaguely sourced stories,
one might infer that another motivation
is giving those broadcast news operations
easily adaptable material that would
warmly present Davenport.
But this idea was also pitched by city
staff quoted in the article as bold and a
deep dive, words that suggest ambition
beyond marketing. As Davenport
Business Development Manager (and
former daily-newspaper reporter) Tory
Brecht said: As far as we can tell, no U.S.
city has embarked on this effort.
The news site is supposed to be
launched in the next few months, and of
course its impossible to pass judgment on
it without actually seeing the thing.
Yet the twin aims of the initiative seem
fundamentally incompatible, and its hard
to envision how the nobler of these goals
can be accomplished given the inherent
lack of independence in a city-run news
operation.
And thats why I return to the Dock,
the St. Ambrose stadium, and the Gluba
immigration proposal. These were the
citys big stories last month, and one cant
envision a Davenport news site ignoring
them while retaining its credibility. But
I cant for the life of me figure out how it
would have covered them.
Our Story
and the Truth
The Fiscal Year 2015 Davenport
budget vaguely mentioned a new
communications initiative, Open
Davenport, with funding for several
new positions: a part-time Web designer,
three part-time content providers, and a
student reporter accounting for 2.75
full-time equivalents.
Ickes article noted the hiring of
another newspaper reporter the Quad-
City Times Kurt Allemeier and fleshed
out the idea for the public. (Both Brecht
and Allemeier covered Davenport city
government.) The comments of various
city employees and city-council members
were instructive and, perhaps inevitably,
contradictory.
On the one hand:
We do stuff all the time good stuff,
great stuff, life-changing stuff that never
sees light of day, said City Administrator
Craig Malin. Were a 24/7 shop with 800
employees.
A lot of times, the good-feeling stories
dont sell so much, said Alderman Bill
Edmond. We need to tell them ourselves.
We need to ... tell our story from the citys
side.
We have a positive message,
Alderman Ray Ambrose said. Weve
always struggled to get that message out.
You lose too much when you allow
somebody else to tell your story, Brecht
said.
And on the other hand:
The city ends up having to tell its bad
news, anyway, Brecht said. Why not be
out front?
Youll see the truth being told, Malin
said.
Here you begin to see the disconnect
of this undertaking between the stated
goal of marketing (tell our story) and
the promise of journalism (the truth).
Sometimes those things align; often, they
butt heads.
The concept is still under development,
and information from the city remains
skeletal. A PowerPoint dated July 31
says the initiative is expected to share
information as events are unfolding
and that messages must be clear
and pro-active. Under the heading
Continued On Page 15
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River Cities Reader Vol. 21 No. 862 August 7 - 20, 2014 4 Business Politics Arts Culture Now You Know RiverCitiesReader.com
Quinn Campaign Spitting
in the Wind
by Rich Miller
CapitolFax.com
ILLINOIS POLITICS
G
overnor Pat Quinns new TV ad is 60
seconds of one positive message after
another.
Pat Quinn sees problems, takes action,
and gets the job done, the ad claims. Now,
Illinois is making a comeback, it continues.
But the spot is being slammed by longtime
campaign insiders in both parties as spitting
in the wind.
For instance, a Paul Simon
Public Policy Institute poll
in June found that a mere 30
percent of Illinoisans thought
the state was on the right track,
while a 60-percent majority
thought Illinois was on the
wrong track.
And an infamous poll taken
by Gallup in April found that
50 percent of Illinoisans would
move to a different state if
given the chance. We were first
in the country on that response, according
to Gallup. Just 25 percent of Minnesotans, by
contrast, felt the same way.
In other words, a positive TV ad campaign
is not very likely to change many minds. Way
too many people simply hate the way things
are going here.
Instead, Democratic critics have been
arguing behind the scenes to abandon
positivity in the very near future and launch
a full-on, brutal assault against Bruce
Rauner as soon as possible. And quite a few
experienced Republican operatives were
scratching their heads at the ad, saying they
highly doubted it would move any numbers
at all.
The Quinn campaign obviously tested that
initial message with focus groups and polling.
So, hey, maybe theyre right. But whens the
last time you heard someone say they were
proud to live in this state or that things were
really starting to turn around?
Meanwhile, the Quinn folks are reportedly
hoping to drive up turnout by more
than 200,000 votes with the nonbinding
minimum-wage referendum this fall, which
asks voters if they support a $10-per-hour
minimum wage.
That turnout projection has long caused
much consternation behind the scenes
among people who believe its entirely
unrealistic. What the Quinnsters are
hoping to do has never been done before,
critics point out. The Quinn campaigns
projections rely heavily on a record off-year
turnout, even though the national and state
headwinds are rapidly nearing hurricane
levels and Democratic interest is quite low.
Democrats are hoping to spend as much
as $5 million on the minimum-wage project
to drive otherwise unmotivated base voters
to the polls. U.S. Senator Dick Durbins
campaign is reportedly in full agreement,
and pressure from both Durbin and Quinn
has forced the Chicago City Council to
delay a vote on its own $13-minimum-wage
ordinance. The cold calculation was that
a $13-per-hour ordinance
passed in September would
undermine the Democrats
$10-per-hour efforts in the
fall campaign.
On the other side of
the fence, Bruce Rauners
campaign has calculated a
voter-turnout increase of
more than 300,000 just to
be on the safe side. After
Rauners unexpectedly
narrow GOP primary win
(despite internal Rauner polls
showing the candidate with greater than a
20-point lead), the Republicans want to be
extra sure that they plan for every possible
contingency.
To some Democrats, that Rauner
projection validates their theory of a turnout
spike. They believe that early voting, same-
day registration, and other new tools will
assist them in reaching their goal.
To others, its just smart politics by Rauner
and dangerous optimism by Quinn. In other
words, if the spike happens, Rauner will have
prepared himself. If it doesnt happen, Quinn
is likely toast.
At least in public, however, Rauner is
making some pretty darned inflated claims
himself. He reportedly told a group of
African-American small businessmen last
week that he will get 28 percent of the black
vote in Chicago something that hasnt been
done there in a very long time.
But hes certainly trying hard. ABC 7s
Charles Thomas reported last week that
Rauner committed at that same meeting to
deposit $1 million of his personal fortune
into a Chicago credit union to be used for
small-business loans.
The Rauner campaign confirmed the
story with Thomas, calling the pledge one
of many steps Bruce will take to reinvigorate
our communities that have suffered under
the failed policies and broken commitments
of politicians.
That one of many phrase has got to send
chills up the Quinn campaigns collective
spine.
Rich Miller also publishes Capitol Fax (a daily
political newsletter) and CapitolFax.com.
Turnout-spike
projections
are just smart
politics by Rauner
and dangerous
optimism by
Quinn.
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