BUSINESS PROPOSAL

TITLE OF PROPOSAL: EXPANSION OF JA24 FOODS

REBRANDING OF HONEYWORLD

PROBLEM STATEMENT

REBRANDING OF HONEYWORLD
With the emerging modern trends in packaging food and food products in Ghana and the
outside business world, it has become exigent to rebrand HONEYWORLD.
Also, with the need to reach the international standards of packaging and with the intension
to provide our customers with an appealing packaging, JA24 FOODS has decided with your
unfailing partnership to rebrand. Research has shown that products with very appealing and
quality packaging materials sells than the unappealing ones. People also do impulse buying
largely due to the appealing nature of the packaging.

EXPANSION OF JA24 FOODS
Having operated on a small scale over the past 5 months with inadequate machinery and
equipment for production, it has become necessary to expand JA24 FOODS to the a medium
food production facility so as to meet the capacity to produce as much as 400,000 plus per
anum from the current 500 pieces production as is required in the rebranding.
With an asset base of about GHc 2,000.00, we are projecting to increase this to GHc
10,000.00 plus at a rate of 500% with your joint partnership.
This not only go a long way to enhance the production but also increase the market base
tremendously. It is our goal for the business year 2014 to make readily HONEYWORLD
available to customers in retail and wholesale quantities. It is in this same vain that we
intend to distribute HONEYWORLD to recognised pharmacies, malls, marts, shell shops and
Melcome outlets and various wholesale point of sale terminals.







THE PROJECT IN RETROSPECT

PROPOSED SOLUTION

What Will Be Done
The honey will be packaged in totapacks in volumes of 30ml and 200ml
Packaging in special customised bottles
Using a 2 faced labels on the bottles
Using a customised protective seal on bottles
Procuring an electrical sealing machine for sealing the totapacks

EXPECTATIONS TO BE MET
A crispy
Extremely appealing
Very handy
And convenient to use packaging should be expected

COST OF PROJECT
COST OF PACKAGING IN TOTAPACK
ITEM NO. OF PIECES VOLUME OF CONTENT
(ml)
AMOUNT
Rolls of totapack 300,000 30 USD 1,400.00
Rolls of totapack 200,000 200 USD 1,400.00
Sealing machine 1 _- GHc 800.00
TOTAL USD 2,800 +GHc 800



COST OF PACKAGING 1000 BOTTLES

ITEM NO. OF PIECES VOLUME OF CONTENT
(ml)
AMOUNT
PET(Plastic) bottles 1000 500ml GHc 500.00
2 faced label 1000 _ GHc 250.00
Protective seal mould _ _ USD 350.00
Customised protective
seal
1000+ _ USD 7.00
Customised cartons 1000 _ GHc 2000.00
TOTAL USD 7 + GHc 3000



HOW IS THIS PROJECTS WILL BE UNDERTAKEN
Sealing machine will be used to package the honey in 30ml and 200ml totapack
Bottling will be done using a filler
Sealing, capping and labelling will be done manually by the production team




MARKETING
Marketing will be in 4 three folds
HONEYWORLD will be made available to the following shops and school
1. Basic schools ( spread with honey project)
School pupils in basics schools will be encourages to spread bread and also use it as sugar
substitute. Various schools on the Accra Metropolitan Assembly will be visited during their
assembly time, breakfast break and during sports activities.

2. Points Of Sale
Malls
Marts
Recognise pharmacy
Melcome shops

Wholesale points of sale terminal


3. Restaurants and Hotels
This will done to lobby for restaurants and hotels to include HONEYWORLD in their breakfast
meals for customers / clients that may want to substitute honey for sugar and spread bread
with honey.


4. Special Programs
Exhibitions
Church programs etc


A team of 2 3 persons will be involved in handling categories 1 and 4
2 & 3 will be done by 2 persons













REDUCING LOSSES (RISK MANAGEMENT)

Honey does not expire so you guaranteed your money and interest
Itll be made affordable as much as possible so that it could sell quickly (further details in
pricing info session)
Due to the increasing adulteration of honey, customers when they repose confidence in
brand will want to stick to it and thus it will quickly sell. And HONEYWORLD is a 100% pure
unadulterated honey.


Sensitization of customer and the general public on various platform on the importance of
using pure honey. It is important to note that there are people out there who are aware
honey is good but dont know how to use it.

Advertisement will be placed on radio stations within Tema and Accra to sensitise the public
on the need to use honey and to sell the product. There is a high level of prospects in
adverts thus increasing sales



KEY MILESTONES

Shareholders and investers meeting April 2014
Designing and production of rolls of totapacks Mid April
Procurement of packaging materials for 500ml bottle Mid April
Production May


Pricing Information
30ml totapack

Proposed pricing of 30ml 20p 30p
Cost of production / cost of packaging material USD 1, 400
Sealing machine GHc 750.00
Cost of raw material GHc 10,000
Projected amount after sale of 200,000 pieces GHc 40, 000+
Estimated profit GHc 27,000

200ml totapack

Proposed pricing of 30ml GHc 5.00
Cost of production / cost of packaging material USD 1, 400
Cost of raw material GHc 120,000
Projected amount after sale of 200,000 pieces GHc 200, 000
Estimated profit GHc 80,000



1000 pieces of 500ml bottle

Proposed pricing of 1 bottle GHc 15.00
Cost of packaging material + Cost of raw material GHc 12,000
Projected amount after sale GHc 15, 000
Estimated profit GHc 3,000