1

Table of Contents
Introduction ..................................................................................................................................... 4
Business Description ....................................................................................................................... 5
Industry Overview ....................................................................................................................... 5
Company Description .................................................................................................................. 5
Vision, Mission, Objectives of The Pearl Hotel ...................................................................... 6
Vision ...................................................................................................................................... 6
Mission .................................................................................................................................... 6
Objectives ................................................................................................................................ 6
Products and Services ...................................................................................................................... 7
Products and Services Description .............................................................................................. 7
Supplementary Products and Service .......................................................................................... 8
Seafood Restaurant .................................................................................................................. 8
Cyber caf (Internet)................................................................................................................ 8
Logistics .................................................................................................................................. 8
Caf and lounge ....................................................................................................................... 9
Development plan .......................................................................................................................... 10
Structure of the building ............................................................................................................ 10
New materials needed ............................................................................................................... 10
Manpower .................................................................................................................................. 11
Weather condition ..................................................................................................................... 11
2

Organization chart ......................................................................................................................... 12
Operational Plan ............................................................................................................................ 13
Operation Strategy ..................................................................................................................... 13
Personnel ................................................................................................................................... 13
Location ..................................................................................................................................... 13
Legal Environment .................................................................................................................... 14
Types of Rooms ......................................................................................................................... 14
The Market .................................................................................................................................... 16
Marketing analysis .................................................................................................................... 16
Target Market ............................................................................................................................ 17
Market Segmentation ................................................................................................................ 18
Demographic ......................................................................................................................... 18
Geographic ............................................................................................................................ 18
Lifestyle ................................................................................................................................. 18
Market Trends ....................................................................................................................... 19
Market Needs ............................................................................................................................ 19
Market Strategy ............................................................................................................................. 20
Marketing Segmentation Strategy ............................................................................................. 20
Demographic ......................................................................................................................... 20
Geographic ............................................................................................................................ 20
Lifestyle ................................................................................................................................. 21
3

Targeting Strategy ..................................................................................................................... 21
Product and Service Strategy..................................................................................................... 21
Pricing Strategy ......................................................................................................................... 22
Promotion and Advertising Strategy ......................................................................................... 22
Websites & Social Networking ............................................................................................. 22
Travel Magazines .................................................................................................................. 23
Airport Advertising Kiosk ..................................................................................................... 23
Travel Agencies ..................................................................................................................... 23
Advertising Budget and Timeline.......................................................................................... 24
Marketing Timeline ............................................................................................................... 24
Marketing Budget .................................................................................................................. 25
Financial Forecast .......................................................................................................................... 26
Start-up Budget Forecast ........................................................................................................... 26
Room Costs Forecasts ............................................................................................................... 27
Startup Capital ........................................................................................................................... 27
Room Revenue Forecast ............................................................................................................ 28
Side Revenue Forecasts ............................................................................................................. 29
Profit and Loss Forecast ............................................................................................................ 30
Income Statement Forecast .................................................................................................... 30
Reference ....................................................................................................................................... 31

4

Introduction
This is a business proposal for submission to the Semporna District Council (SDC). This
proposal is about the most suitable type of business to be conduct in the mainland of
Semporna due to the business opportunities that makes seriously considering investing on
SDCs property by Jade Resource Sdn Bhd.
The name of our new company is The Pearl Hotel which is wholly-owned by Jade
Resource Sdn Bhd (JR). JR Company is under ownership of Mr. Billy Tan and it located
in Tawau District which involve mainly on property development. JR had completed a lot
of government public utilities and infrastructure projects valued in the range of RM 100
million each. Government projects mentioned include residential and vocational school,
hospital, road and bridges. According to Daily Express (2013), there is terrorist intrusion
in Lahad Datu on March 2013. However, this case does not impact on the real estate
investments in this area. Due to this case, the government has given its total commitment
to the east coast security by invested security infrastructure and assets in Semporna. Thus,
Mr. Billy Tan has found the great business opportunity, after submit business proposal of
the existing Semporna Wet Market, it is agreed on transformation of wet market into a
dynamic business place. Due to the strategic location of wet market, it is surely potential
to attract tourists and able create modus incomes.
The Pearl Hotel, Hotel and service industry is chosen because SDC and District Office
has received some commercial development proposals that may capable of pulling
crowds to the land area which is approximately 2 acres. This proposal will include
marketing plan, operational plan and financial plan regarding to the chosen business field.
5

Business Description
Industry Overview
According to the latest UNWTO World Tourism Barometer, international tourism receipts
hit a new record in 2012. This is mean that Tourism gain earnings through international
passenger transport and travel. However, for the types of services around the world,
Tourism ranked number fifth after fuels, chemicals, food and automotive products, while
ranking first in many developing countries. (media.unwto.org)
In addition, according to the UNWTO Secretary, Taled Rifai said that the growth in
international tourism arrivals was encouraged a comparable increase in spending in spite
of economic challenge. He also mentioned that Tourism is a key export for many
economies around the world. This result is good news as it provides foreign reserves to
destinations, and contributes to job creation in tourism as well as in related economic
sectors (media.unwto.org)
According to International tourist arrivals by countries of destination in 2011, Malaysia
ranked number nine which consist of 24.7 million and it is an increasing number compare
to year 2010. Thus, it showed that, Malaysia however still the top 10 countries that
receiving the most tourists based on the destination. (Wikipedia, 2013)
Company Description
The name of the new company is called The Pearl Hotel and it is wholly-owned by Jade
Resource Sdn. Bhd. The owner of this company is Mr. Billy Tan. Furthermore, the new
company The Pearl Hotel will be located at existing premise of Semporna Wet Market
and the land area is approximately 2 acres.
6

The reason why Mr. Billy Tan wants to build a new company (The Pearl Hotel) in
Semporna it is because he found the opportunities based on the location itself where
shopping complex will be build just the opposite of the Wet Market. According to Mr.
Paul, a committee member of the Association of Sabah Chinese Chamber of Commerce
mentioned that the incident of terrorist intrusion in Lahad Datu and Semporna was a
blessing in disguise from business prospective. However he added that there are plenty of
business opportunities to develop in Semporna Town if you know where to look
for.Hence, after Mr. Billy Tan was very enthusiastic after having heard the news and he
made his decision to open up a new company in Semporna.
Vision, Mission, Objectives of The Pearl Hotel
Vision
To let our guests to fill the earth with the light and warmth of hospitality in Semporna
Mission
To be the Top hospitality in Semporna the first choice of guests, team members, and
owners alike
Objectives
To achieve our target by earning profit approximately RM 3,000,000.
To provide the best products and services that give true values and satisfaction to
our customers.


7

Products and Services
Products and Services Description
The Pearl Hotel core service is Hotel Services. We provide services more than product
associated with few supplementary services. On the other hand, as we mentioned above,
we are not only provide accommodation to our guests but we also provide several
services such as seafood restaurant, cyber caf, logistics, caf and lounge. And the most
interesting is that our Hotel conduct a package where our guests can choose to rent our
transport to go island together with three times meal per day. Besides that, we also
provide scuba diving and snorkelling for water activities at Islands.
Types of Rooms and Rates are shown in the table below:
Types of Rooms No. of Rooms Rooms Rates (RM)
King Size Bed (Standard) 30 120
2 Queen Size Bed (Superior) 30 168
2 Single Twin Bed (Standard) 30 138
Single Bedroom 20 68
Premier Executive 10 178
TOTAL 120


8

Supplementary Products and Service
Seafood Restaurant
Semporna is a small fishery town. Seafood in Semporna is all fresh, delicious and cheap.
Therefore, tourists are encouraged to try. Because of that, we choose to open a seafood
restaurant as our supplementary services and at the same time, we want our customer to
taste our local seafood. If it is delicious, they will tell their family or friends when they
are home. So this is one of the opportunities to promote our food and beverage to tourist.
Furthermore, we decide to open a seafood restaurant inside our Hotel because in a way is
convenient. Our customers no need to go other places to seek for food. They can simply
go to our hotels restaurant.
Cyber caf (Internet)
Cyber caf is suggested as one of the supplementary services because we believe that
many of the tourist needed telecommunication service to stay contact with their family
and friends at their country. Therefore, by providing internet services to our customer,
they will easily connect to their family and friends. However, due to the technology
advances today, social networking has become a key to stay connected. Therefore, in
order to operate business successfully, we must understand our customers needs. So
internet services are one of them.
Logistics
We provides logistics to our customers because we want our customers to feel convenient
while travel in Semporna. Hence it is important for us to have a clear understanding of
what the customer demands and to keep up to the customers expectations. On the other
hand, we are aware of the safety and security of our customers. Due to the terrorist attack
9

happened in Semporna, we dont want our customer to feel insecure while they are in
Semporna. Hence, if they choose to stay at our hotel means they trusted us. Therefore, in
the same time we can offer transport for them which increase our security. Through this it
will helps to carry our hotels brand name too.
Caf and lounge
The concept and idea of caf and lounge will affect customers perception. Caf and
lounge is another good place for our customers to hang around and wanting to relax
themselves by knowing that the caf is a place where quite a few events were held, this
can make our customer to feel the enjoyment while staying at our hotel. However, we
provide western foods with cocktails, soft drinks, healthy drinks to our customers too.
Based on the environment, customer can feel like their own country.


10

Development plan
After this proposal is approved by the Semporna District Council (SDC), management
team will gathered and visit the construction site to see and examine which part need to
renovate because its an existing building therefore we only need to renovate and clean
up the place. But in the progressing of doing this construction, there might be several
problems that management will face such as:
1. Structure of the building
2. New materials needed
3. Manpower
4. Weather condition
Structure of the building
As we mentioned earlier, the building of the new company is already exist so we just
need to do renovation towards it. But the problem is we need to demolish the old fashion
building to become five (5) stars hotel. Meaning to say, all the structures inside the
building have to replace to the new one with new design as well.
New materials needed
So we need new materials to replace the old materials to make it even better and most
importantly the strength of the building. So reconstructions need to be done. Materials
now are quite expensive compare to last time due to high demand and economic rising.
Main contractor need to find and buy valuable and good materials to make the hotel looks
even better than before.
11

Manpower
In order to develop a new business in the existing building we need to have an experience
and good manpower. But nowadays, its hard to find a valuable worker. Its difficult to
hire a local citizen due to lack of experience. Most of the workers come from different
country such as Philippines, Indonesian, and Bangladesh. So we need to apply a permit
for those workers to work legally with us.

Weather condition
Is one of the important problems that contractor might face it happen because of the life
of nature. To complete the project in time is not that easy cause there some problems we
cant avoid such as rainy day. Raining all the time will make the workers cant do their
job perfectly. So the best way is postponed the working period.


12

Organization chart






















General Manager
Executive secretary
Director
Sales and marketing
Resident
Manager
Controller
Accounting Engineering
Food &Beverage
Human Resource
Front Office Housekeeping
Uniformed
Service
Security
Reservations
Laundry
Convention
Service
Food
production
Caf &
Lounge
Restaurants
Room
Service
13

Operational Plan
Operation Strategy
As we are providing hotel services to our customers, one of our operation strategy is
generate our hotel own website so that customer can place their booking through internet
only. The benefit of this idea is that they no need worrying about their accommodation
and they can plan their trip and manage their time effectively. Also, in our website, we
will show the peacefulness of the Semporna and together with customer view points. For
example of customer view points are reservation, check out, doorbell, valet parking, front
desk registration, telecommunications services, laundry service, guestrooms,
housekeeping, lost and found, security maintenance, caf & bar, restaurant, water
activities and logistics services.
Personnel
Running a five (5) star hotel in Semporna, we are estimate to hire 110 staff to handle the
hotel and supplementary business. We hire our staff based on their qualification whether
they have experience in this field before or not. Other than that, we also have to analyze
the performance of the staff and the end of the month, we will evaluate our staff and will
offer further training for them as well.
Location
Our hotel is located at the centre of the Semporna Town and it is opposite the shopping
mall complex. Previous business has been operated in this building was Wet Market. And
the land area is approximately 2 acres.
14

Legal Environment
To start a hotel business, there are some license that are requires to be solved including
the registration of the company. An applicant for a hotel licence must satisfy the licensing
authority that the licence is necessary in order to provide for the needs of the public in
that locality. Applicants need to satisfy the licensing authority that they are fit and proper
persons to hold a licence and will need to complete a Personal Information Declaration
form. Relevant knowledge, skills and experience, the results of a police check and
creditworthiness will be taken into consideration.
Types of Rooms

King Size Bedroom (Standard)

Single Twin Bed
15


2 Queen Size Bed (superior)
Premier Executive
Single Bedroom

16

The Market
Marketing research is the key of success by many new business ventures. Although there
is short market research is conducted, it still considered a good start before any business
action is implemented.
Marketing analysis
Semporna is a small town that surrounded by natural resources from land to under the sea.
It is located in the east coast of Sabah, Malaysia. Locals are mainly known as Bajau and
they also known as sea Gypsies. People living in the town are mostly involving
themselves in sea activities such as fisherman. There are many beautiful islands around
Semporna and at the same time it becomes target of the tourist from the globe. Due to the
attractive view undersea, marine paradise of Malaysia has been given by the foreigners.
Tourists who choose Semporna as their place to travel are mainly from Europe country.
They are attracted by the famous activities in the islands such as scuba diving and
snorkeling. However, not all the tourists choose Semporna just because of diving but also
the local food in town. Semporna is marine paradise; hence, tourists are attracted on the
seafood in town where they can grab it cheaper and delicious throughout the town.
Besides, due to the town main income is from foreign tourist than local, it has attract
many investors to take this opportunities to start their business around Semporna. The
most famous type of business chosen by the investors is service industry. Therefore, there
are a lot hotel and resorts available in Semporna as well as economic accommodation,
Inn.

17

Target Market
Wise marketer does not always rely on single target audience. In this service industry,
marketers should be more creative to attract different group of customers on spending
their times and money to the hotel but not others competitors outside. Target audiences
chosen for The Pearl hotel are family, couple, businessman, sport lovers and also
backpacker.
Family group is normally more than 2 people while travelling. They are more likely to
stay together during the trip as it may build better relationship. They are more concern on
warmth environment and room is expected bigger and not too packed for them.
Couple group of customer is come in by two or in even number. They are not preferred to
share room with their friends. Moreover, they prefer romantic environment to stay.
Businessman not concern about the price or romantic decoration but they are more prefer
convenient and cozy. Price is not under considering because it may claim from their
company.
Lastly, sport lovers are means on people who are interesting in sport activities such as
diving or kayaking. In contrast, backpacker is group of people who like to travel around.
The similarities of both target of people is they may consider on lower price
accommodation service.

18

Market Segmentation
In this large homogenous market, it is hard for marketer to reach expectation for every
customer. Hence, market segmentation is needed for marketers to subdivide the different
types of customers into clear and identifiable segments. Although big company is capable
to supply all the needs for entire market, segmentation also needed to choose which they
are easier for them to handle. For hotel service, marketers are targeting end users instead
of middleman helps to deliver products or services to the market. Hence, The Pearl has
segmented market into demographic, geographic and lifestyle.
Demographic
Demographic refers to age group, language, religion, educational level, income and
statistic of population. Thus, marketers are encourages to segment their customer by their
age, income range, family size and occupation. Languages are not included because in
service industry especially hotel, there should be less languages barriers and have good
communication with the guest from foreign country.
Geographic
Geographical segmentation is considered about which area, states or cities that the
potential guest comes from.
Lifestyle
Segment of lifestyle included their interest and hobbies. For example sport lovers, who
prefer to have sea sport but not main on shopping. Moreover, lifestyle also includes
family status or family life cycle.
19

Market Trends
Due to the increasing number of airlines in Low Cost Carrier (LCC) industry, airline is
competing among each other and at the same time they lower down the airfare to attract
more customers. Hence, this has creating trends of travel in the market. According to the
statistic of Immigration Department Sabah, there are 71.2% of the foreign or visitors to
Sabah are for holiday purpose. Moreover, there are approximately 25% of the tourists are
in age of 31-40 and 18.1% of them are in 21-30 years old. Among the 2.8 million of them,
there are 82.3% of them are under paid accommodation (Sabahtourism.com 2013).
Market Needs
Due to the increasing trends of traveling, the number of tourists will be increase in the
coming years. The market of Sabah tourism will grow bigger as our land is full of natural
heritage that may attract the interest of the foreigner. In order to attract more customers to
choose our hotel, extra service will provided such as package to islands that may include
all the sea sport or activities. Besides, The Pearl will also strongly promote the origin
attraction to the guest visit our hotel.
Besides, our hotel can offer package such as jungle trekking activities as well as animal
spotting. Moreover, tour can be providing to visit the sea gypsies so that our guest can
feel the lifestyle of the people lives on boats. Lastly, short distance cruise can be
providing for the guest of hotel to Philippines, Borneo and Sulawesi.

20

Market Strategy
Marketing Segmentation Strategy
Demographic
Age will not become a barrier of targeting customer for our hotel. As a hotel service
marketer, we are accepting all range of age to spend their time and money to our hotel.
However, there is still a need to segment certain age range that is the most potential to
our business. Hence, we are more preferred ages of 23 and above. This is because the age
range mentioned is more affordable to the price range of our hotel. Besides, they are also
tending to enjoy the beautiful of the nature.
Income range also will segment into RM2000 and above. This is because our hotel price
range is set to be moderate compare to market value. At the same time, services that we
provided also of course better as compared to Inn. We noticed that in today tourism
market, not all tourists are rich because some of them are choosing to stay in Inn as well.
Family size is not specified by our hotel. However, ideal family size is from 2 to 4 people
only.
Geographic
Countries that can be segmented are among Asian countries, Europe countries and China.
The statistic of Sabahtourism.com (2013) states that tourist that visits Sabah is mostly
Asian and European.

21

Lifestyle
Our hotel is segment our customer based on their interest or hobbies. We understand that
most of the tourists come to town purposely to visit the islands but not mainly on visiting
our mainland. Hence, we do provide return logistic or transportation service to our guest
to the Tungku Abdul Rahman islands. It is to fulfilled their needs and attract them to stay
in our hotel rather than directly stay in the resorts.
Targeting Strategy
Our hotel is tending to target wider range and also different group of customer in order to
compete with others resorts. However, we also more prefer target on customer based on
income range and also geographical segment.
Product and Service Strategy
In service industry, quality of service is the major key of success especially for a new
born hotel, The Pearl. Hence, the strategy here is obvious where is to provide quality
tangible and intangible products towards our customer. Facility in our hotel such as gym
room, restaurants and bar needed to be concern as it may be one of the entertainment for
tourist in mainland especially at night. Quality intangible products such as human
resource in our hotel also will be concern and maintain. They create the first impression
and also first contact to the guest; it may affect hotel reputation and image. We try to
satisfy almost all the customers needs and want to enhance their return rate.

22

Pricing Strategy
Pricing strategy is important and should be consider in market strategy because it does
affect the decision of customers choice and also company profit and lost. Hence,
although our hotel is target on moderate income customers, the room rates that we set
will sure higher than the cost according to the perceived value. Moreover, pricing
strategy also become compulsory for our hotel to reviewed it annually so that it can
maintain the most reliable and profitable price to The Pearl hotel.
Promotion and Advertising Strategy
Advertising and marketing is the most important part for a business before it starts or in
the process of operating. This reflect the methods of create awareness to the potential
customers and at the same time it become the strategy to not only attract but also retain
the customers. Therefore, our hotel is chosen several marketing tools in order to attract
foreigner effectively from either foreign countries or even locals in Malaysia.
Websites & Social Networking
Due to our customers are mainly on tourist, there is a need to target wider customers
globally through websites and social network. The Pearl hotel will have our own websites
to allow customers to dig information easily and quickly without go through any middle
man such as travel agents. Moreover, customer can make online booking or transaction
through our official websites anytime and anywhere. Social networking is the new trend
for business to create awareness among wide range of customers. The Pearl will create a
page on facebook and also offer several competitions such as like and share contest
to attract more audience to know our hotel.
23

Travel Magazines
Travel magazines will be an effective marketing tool to attract customers. This is because
most of the audience who interested to travel will purchase travel magazines to look for
further information. Hence, advertising on magazines increase the percentage of meeting
potential customers rather than others marketing tools. Information for the advertisement
should be complete which are included packaging details and also interesting and
uniqueness of islands to attract interest of the reader.
Airport Advertising Kiosk
Promoters or sales people right on the airport kiosk will help hotel to convince tourists to
stay in our hotel. This is eventually practicing pull strategy where promoters deliver
massage to the tourists makes them to choose our hotel rather than our competitor. This
marketing tool is believed to be effective because our hotel is the first contact with the
tourist just right after landing to Tawau airport.
Travel Agencies
Although the advancement of technology todays have makes no cultural gap among the
business world, there are still minority of the customers prefer traditional marketing
strategy as it is still more reliable for them. Hence, cooperation with travel agencies from
overseas or off the town is needed. Within the strong recommendation from travel agency,
it makes customers to have higher confident towards our hotel and potential to become
our loyal customer too.


24

Advertising Budget and Timeline
Marketing Timeline
year 2015 2016 2017
Websites all year all year all year
Magazines all year all year all year
Kiosk peak seasons peak seasons peak seasons
Agency all year all year all year
As shown in the table above, websites, magazines and agency will continue throughout
the year. This is because the costs of these marketing tools are cheaper compare to airport
advertising kiosk. Moreover, kiosk chosen during in peak seasons such as public holidays
because there will be more tourist arrive to airport, it has greater opportunities for the
promoter to pull the customer.

25

Marketing Budget
Marketing tools Percentage division Actual amount (RM)
Websites 10% 50,000
Magazines 25% 100,000
Airport Kiosk 35% 200,000
Travel agent 30% 150,000
Table above shows the marketing tools budget. Airport kiosk is the highest percentage of
division as its rental fee is higher especially during peak seasons. Websites and social
networks is lowest because there is free of creating business page on facebook, The Pearl
only need to spend budget on the competition and registration fee on the official website.

26

Financial Forecast
Start-up Budget Forecast
Start-up funds are provided before the real business launch.
Start-Up Budget RM
Legal/ Professional Fees 400,000
Lands 600,000
Building Costs 1,290,000
Fixture & Fittings 1,140,000
Vans 2,300,000
Lorries 600,000
Landscaping/Garden 6,000,000
Salary/ Wages 3,400,000
Utilities 220,000
Licenses/ Permits 200,000
Insurance 220,000
Advertising/ Promotion 300,000
Accounting 34,000
Restaurant 600,000
Caf & Bar 400,000
Cyber Cafe 300,000
Logistic 300,000
Total 21,044,000


27

Room Costs Forecasts

Startup Capital
The startup capital will be roughly 50 million and we plan either to borrow from the bank or to gather fund from the partners. For this
50 million, about 21344,000 million will be spent on the startup costs while the remaining 28656,000 million will be reserved for the
future.


Room Categories No. of Rooms
Building Costs Fixture & Fittings
Total Costs
(RM)
Room
(RM)
Total
(RM)
Room
(RM)
Total
(RM)
King Size Bed (Standard) 30 10,000 300,000 10,000 300,000 600,000
2 Queen Size Bed (Superior) 30 10,000 300,000 10,000 300,000 600,000
2 Single Twin Bed (Standard) 30 8,000 240,000 8,000 240,000 480,000
Single Bedroom 30 5,000 150,000 5,000 150,000 300,000
Premier Executive 10 30,000 300,000 15,000 150,000 450,000
120 1,290,000 1,140,000 2,430,000
28

Room Revenue Forecast
Revenue forecast are categorized into three conditions, the best, normal and worst situation for the year. Best will be having full year
revenue of 100%, Normal will have at least 80% of the full revenue and Worst will only have 65% of full revenue. The revenue
forecast will be as below:
Types of Rooms
No. of
Rooms
Rooms Rates
(RM)
Best (100%)
(RM)
Normal (80%)
(RM)
Worst (65%)
(RM)
King Size Bed (Standard) 30 388 4,248,600 3,398,880 2,761,590
2 Queen Size Bed (Superior) 30 588 6,438,600 5,150,880 4,185,090
2 Single Twin Bed (Standard) 30 388 4,248,600 3,398,880 2,761,590
Single Bedroom 20 288 2,102,400 1,681,920 1,366,560
Premier Executive 10 1,088 3,971,200 3,176,960 2,581,280
TOTAL 120 21,009,400 16,807,520 13,656,110
29

Side Revenue Forecasts
Other than the room rates, we also have side revenue. These side revenues are services
mentioned above that we provide to convenience our customers. Same as room revenue, we
categorized this side revenue forecasts into three categories: Best (50%), Normal (40%) and
Worst (30%) based on the normal room revenue forecast of RM 16,807,520.
Services Best (RM) Normal (RM) Worst (RM)
Restaurant
8,403,760 6,723,008 5,042,256
Caf & Bar
Cyber Cafe
Logistics

Therefore, the total revenue for both normal room revenue and normal side revenue will be:
RM 16,807,520 + RM 6,723,008= RM 23,530,528

30

Profit and Loss Forecast
Income Statement Forecast
Total (RM)
Revenue

Sales 23,530,528
Cost of Goods Sold (3,000,000)
Gross Profit 20,530,528
Operating Expenses

Salaries & Wages 5,000,000
Depreciation 500,000
Office Expenses 500,000
Utilities Expenses 3,000,000
Insurances 240,000
Maintenance 1,000,000
Advertising 5,000,500
Miscellaneous 300,000
Total Operating Expenses (15,540,000)
Income From Operations 4,990,582
Income Tax Expense (499,058)
Net Income 4,491,470

31

Reference
1. Sabahtourism.com (2013) Research Statistics - Corporate Section, Sabah Tourism
Board Official Website. [online] Available at:
http://www.sabahtourism.com/corporate/visitor-arrival-statistics/ [Accessed: 5 July
2013].
2. 20 Most Popular Countries as Tourist Destinations. 2013. 20 Most Popular Countries
as Tourist Destinations. [ONLINE] Available at:
http://geography.about.com/od/economic-geography/a/20-Most-Popular-Countries-
As-Tourist-Destinations.htm. [Accessed 07 July 2013].
3. Darren Dahl. (2013). How to Write an Operational Plan for Your Business. Available:
http://www.inc.com/guides/201107/how-to-write-an-operational-plan-for-your-small-
business.html. Last accessed 7th July 2013.

4. Bibaco, Denise, Teresa. (2013). How to Become a Business Development Manager.
Available: http://www.wikihow.com/Become-a-Business-Development-Manager.
Last accessed 7th July 2013.