Laurene Heinsohn

9164 Ellis Way

Arvada, CO 80005
lheinsohn@transitionalpm.com Cell: 303-725-8083 www.linkedin.com/in/laureneheinsohn/



SUMMARY OF QUALIFICATIONS

Flexible marketing professional with over twenty-five years of experience; fourteen in key leadership roles.
A problem solver with strong analytical skills and a focus on execution. Marketing skills include; market
planning, product management, new product development, product training and communication. New
product development skills include; thorough assessment of market / customer requirements,
benchmarking that identifies opportunities to leverage an organizations distinctive competencies, and
leading cross-functional teams to build and deploy quality services that add economic value to the
organization.


PROFESSIONAL EXPERIENCE

Transitional Product Management, LLC, Arvada, CO Current
www.transitionalpm.com
Principal/Owner
Transitional Product Management is a professional services firm that places experienced product
managers on an interim basis. Our mission is to be a trusted, reliable extension of our client's core product
team; providing seasoned resources that initiate quickly and effectively.

LEVEL 3, Broomfield, CO 2011 - 2013
Product Development Manager III
Program Managed end-to-end deployment of Voice services to go-forward strategic platforms.
Built alignment across functional executive stakeholders for 36 month product roadmap.
Ensured clear understanding of market facing product requirements across engineering, IT, sales
and operational teams.
Championed heavy-weight, self-organizing teams for complex service deployments.

TELEPACIFIC COMMUNICATIONS, Los Angeles, CA 2006 - 2011
Director, VoIP Marketing
Product managed Voice services branded SmartVoice
SM
. Developed and managed the voice roadmap,
product requirements, pricing, competitive analysis and product development.

ICG COMMUNICATIONS, Denver, CO 2003 - 2006
Program Manager 2005 - 2006
End-to-end program management included responsibility for customer service, network provisioning,
service delivery, and workflow systems.

Director, Product Management 2003 - 2005
Responsible for introduction of product enhancements, managing product requirements, training programs,
and customer proposals
Developed the product line vision, roadmap, requirements, pricing and economic models.
Trained individuals in sales, customer service, and marketing on how to support and market voice
services.
Developed and partnered with Sales Operations to maintain product guides, welcome kits, release
notes, and sales support tools.
LAURENE HEINSOHN PAGE TWO

ADDITIONAL PROFESSIONAL EXPERIENCE

TECHNOLOGY MARKETING PARTNERS, Denver, CO
Associate Consultant

VIRTELA COMMUNICATIONS, Denver, CO
Director, Product and Marketing Management

JATO COMMUNICATIONS, Denver, CO
Director, Product Management

GTE CORPORATION, Dallas TX
Department Head for Regional Marketing Operations, GTE Directories
Manager Sales Operations & Planning, GTE Telecommunication Services
Sr. Marketing Analyst



EDUCATION
MBA, Finance, University of Colorado, Boulder, CO
Bachelors of Science, Marketing, Kent State University, Kent, OH
New Product Development Professional Certification, Product Development Management Association
SIP Sales and Marketing Professional Certification 1392738124053-13333, The SIP School



COMMUNITY SUPPORT
Arvada Community Food Bank, Arvada, CO - Volunteer
Standley Lake Library, Jefferson County Colorado Public Libraries - Volunteer
Westminster Open Space Preservation, Westminster, CO Volunteer