Joyce Yung

CV
yung_jay@hotmail.com 07961 915011
72 A St Stephens Road, London, E3 5JL


1
PERFORMANCE PROFILE

Accomplished, international creative and public relations executive with expertise as project
manager on striking, high profile communications and visual art campaigns. Over 14 years
experience in delivering business and programme objectives, adept in strategic planning, original
concept design, quality production. Track record solving complex client issues; captivating target
audience, market and client awareness across diverse global cultural contexts, maximizing
profitability and message reach. Task and performance driven, flair for precision detail and self-
initiator with innate talent to motivate and inspire others towards a shared vision. Consistent
interpretation of client brief, implementing and transforming critical analytical research into
inspiring creative concepts, recognized for transformative projects.

Multi-disciplined resourcefulness, foresight and leadership to devise and deliver enterprising,
cutting-edge content solutions to pierce client needs, equip and involve others in best practice
and influence market trends. Interpersonal approach to foster influential collaborative
partnerships across sectors, energetically driving forward outcomes and pioneering values.

KEY ACHIEVEMENTS

Pragmatic co-ordination of large-scale multi-location projects within pressured timescales

Far-reaching participatory education/inclusion, widening audiences- particularly interest in
platforming unheard voices, cross-cultural identity across ethnicities

Instinctive leadership, transforming self-initiated analytical research into award-winning
programmes and activity

Deploying latest technologies: packaging redesign, diversifying services,
captivating/growing user communities, footfall, attendance, sales and participation

Leveraging digital media platforms, e-strategies, freeing resources, smarter processes

Identifying key issues- inventive angle narratives, securing key print, online, broadcast,
digital coverage, brochure design, proposal writing clinics, proof reading, news bulletins

Fostering collaboration with key international partners, brokering cross-sector affiliations
from MNCS and government bodies to innovation charities

Pinpointing interview/speaker opportunities to influence change, generating new business

Spearheading inventive conceptual frameworks conveying message/client brand

Fundraising and sponsorship strategies, diligent budget control; consistent performance,
execution and results

Rolling out experiential pedagogy across diverse teams, recruiting best equipped,
implementing training

ARTS BASED EXECUTIVE & COMMUNICATIONS TRAINING

Deploying visual arts and creative process as instrumental client solutions to strengthen
employee motivation, retention, performance and return on investment, individual wellbeing and
work-life balance. Converging visual arts expertise, education facilitation skills and corporate
technology PR insight to pioneer bespoke interactive workshops, stimulating tools and courses,


Joyce Yung
CV
yung_jay@hotmail.com 07961 915011
72 A St Stephens Road, London, E3 5JL


2
content devisal and sensory learning resources and experiences, maximizing business profit,
reputation and performance.

Innovative approach to trigger personal and professional creative thinking and transformative
skills working with education institutes, NFPs, to SMEs and global MNCs clients.

Identifying structuring objectives tailored to syllabus/clients specific needs
Devising engagement strategy and facilitating cross-cultural approach
Motivating engagement methodologies/techniques across attitudes, behaviours
Defining assessment, review & feedback processes
Devising one off to long term bespoke courses to enhance learning/transferable skills
Interactive, immersive experiences cultivating creativity, innovation and development

ARTS & EDUCATION EMPLOYMENT

2006-current Education & Outreach: Tate Galleries, South London Gallery
Tutor/Lecturing: LJMU, Hong Kong University, City U, HK, Chinese University of Arts, KIAD,
University of Leicester, Nottingham University, Kent University
2010-2012 Artist Assessor, Arts Council England- Commissioned article writing/evidence
reporting across 829 UK Nationally Funded Organisation portfolio, 350m budget
Tours, classes, inclusion workshops, courses- Facilitate, devise, research, delivery:
2008-2011 Cornerhouse: Contemporary Chinese Art & Globalisation, Art of Social Engagement
2008-12 Liverpool Biennial and Manchester Art Gallery
2008 Liverpool Culture Company
2005 Eastern Primary School, Dundee, Art tutor/ Dundee Contemporary Arts Centre, Dundee/
Cooper Gallery, Dundee University
2004 Lilly Saffra: Private Art Collection, Assistant Manager
2002 TEFL: Zhejiang University & Nanjing University, China: Trainee teachers- business English
to conversational daily English. Age 16+, 45+ students per class, elementary-intermediate. Self-
devised material, tools, exercises

2012 Art Spotter Public Engagement Officer

Devised launch strategy, delivered content, widened client base
Analyzing digital technology market place converging disparate ideas into powerful
message/identity
Reclaim Our Streets: linking young people - graffiti/photography competition

2006-
Present
Interdisciplinary Artist: 2-3D, visual, sound, performance, architecture, design
http://www.jayyung.wordpress.com
Video: http://vimeo.com/kjyung

Deploying PR savvy, video editing and creative skills to secure coverage and lead head turning
promotional campaigns.
Coverage: Telegraph top 50 One to Watch, South China Morning Post, The Sunday Times, The
Herald, BBC Radio, The Guardian, Citytalk Radio, A-N, Future Forecast, Art Monthly, European
Magazine, Art Monthly
Pioneering acclaimed contemporary artist in socially engaged, participatory experiences.
Innovating; animation, sculpture and multi-sensory installations, from digital, handcraft and
architectural environments to interactive performance.
Commissioned influential, talks, exhibitions and residencies, editorial review writing, leading
workshops, devising education and inclusion toolkits, university lecturing and self-initiated large-
scale curatorial projects. Awarded funding, global testimonials, regarded as inventive
international industry thought leader and caliber visionary.


Joyce Yung
CV
yung_jay@hotmail.com 07961 915011
72 A St Stephens Road, London, E3 5JL


3

Example Projects:

2011 Interval; A Narrative Psychosis

Cornerhouse Gallery Immersive multi-channel
video installation

Fundraised 25,000 from governmental, art bodies and private investors
Three-year R&D, co-ordinating programming with partners Hong Kong-California and UK
Jane Austen Centre, Bath, Oliver Holt Gallery, Sherborne and Winchester Sinfonetti to
Sarah Winchester Mystery House, San Jose
Transformed self-initiated analytical research into immersive innovative architectural
exhibition, 12 unique films captivating viewers in large scale architectural design,
Guardian review

2008 Happy Stacking, Nanling,
China
Grizedale Arts & Vitamin Creative
Space
Social Engagement

Conducted business analysis strategies for 10 local businesses reversing losses driving
400% market revenue increase
Implemented marketing campaign comprising packaging redesign, diversifying service
offering and negotiating new partnerships
Launched new product range, securing new customer base, works collected by Vivienne
Westwood and Yoko Ono

PUBLIC RELATIONS

2004-2005 THE PROSTATE CANCER CHARITY PUBLIC RELATIONS OFFICER

Positioning charity as premier health expert, support centre and activist for cancer cause,
instigating astute sponsorship, speaking engagement, internal media training and tactical
branding. FT, BBC, British Medical Journal, Third Sector, Charity Choice, Wallpaper, Hollyoaks

Hayne's Cancer Manual statistical insight, National Men's Health Week launch
Afro-Caribbean Project: John Barnes Appeal, online animation-ethnic high risk community
Co-ordinating Service User testimonies improving GP practice, specialist user treatment
Schofield/ Cotton, GMTV interview, Radio 4, 1.6 million audience reach, media training
Annual Review & Accounts: Production, editorial control, analyst relations
Implementing efficiency: 15000/year savings, embedding cuttings system database

2002-04 AUGUST.ONE CORPORATE & TECNOLOGY COMMUNICATIONS OFFICER

Self-managed implementation of strategic public relations campaigns to lead effective solutions
aligned with clients business goals. Responsible for large-scale budgets, client and media
relations, training, planning and securing high profile coverage within a team environment.

Microsoft
Biz Talk Server release update
In-depth competitor analysis for SQL Server ownership
Crisis management critical security attacks in database protocols
Opinion pieces: Technet, Techtarget, IT Server
Gartner
Investigative forward features, front-page coverage: FTIT, Bloomberg, WSJE, Computing
Client liaison relating future analytics intelligence to IT trends, leading monthly report
Securing Microsoft partnership, organizing sales boosting vendor briefings


Joyce Yung
CV
yung_jay@hotmail.com 07961 915011
72 A St Stephens Road, London, E3 5JL


4
Royal Mail
Integrating wellbeing initiative into employee processes to incite proactive performance
Launching stress-related absenteeism pilot following PLC transformation
Chantelle
Third party endorsement with Figleaves boutique, features: Elle, Marie Claire, Cosmo
Publishing house tour, crafting visually inspired tiered client products

1999 - 2002 KETCHUM TECHNOLOGY PRACTICE GROUP ACCOUNT EXECUTIVE

Project management for top-tier technology MNCs - eCommerce, ASP, mobile internet,
incubators, info security, network infrastructure to corporate and consumer clients. Clients: BP
Amoco, Whirlpool, BT Solstra, BT Education, Fed Ex, Defcom, 7, Best of China, Aspective,
Election.com, EMC, Lastminute.com, Warner Home Video, Inspop.com, Rover, Starbucks

BT Solstra
Translating e-learning analyst house data into weekly text/visual ethos newsletters
International product roll out securing celebrity alliance with Spice Girls and Wyclef Jean

Lastminute.com
Capturing exclusive founder interviews in Business Week, Times, Wired
Accelerated company from late holiday deals to entertainment/gifts dotcom leader
Inventive angles, 100% increase in brokering third party endorsement stories: Marie
Claire, Esquire, ES Magazine, Metro, T4, ITV to MTV

FEDEX
Strategising communication plan establishing FEDEX as supportive SMEs global
platform-conducting case studies promoting personal connectivity
Innovative sensory Deadly Sins teaser campaign, key European trade, critic attendance
Coverage: FT, Computer Weekly, Bloomberg, Red Herring, WSJE, Internet Telephony

Warner Home Video
Transformed box office flop into highly publicized home DVD purchase against negative
public release reviews- 600% Gross DVD sales rise
Generated 45,000 Suzuki partner sponsorship deal in tabloid paper and Heat Magazine

OTHER EMPLOYMENT
2001 ID Magazine 1998 Les Funambules, France 1995-1998 Diesel Clothing

EDUCATION
Duncan Of Jordanstone, Dundee University, BA(Hons) Fine Art: 1:1, 2006
Alan Woods Prize- Thesis: Pop Has Eaten Itself: technology, sound politics & sensory impetus
University of Sheffield, BA (Hons) French Language & Literature, 2:1, 1999
Whitby County Comprehensive, 4 A levels (A): Art, French, English Literature, Economics

COMMUNITY RESPONSIBILITY
French Staff/Student Representative, AIESEC Committee External Relations/SUN Network
PROFESSIONAL DEVELOPMENT, TRAINING & QUALIFICATIONS
Certificate of Coaching, Coaching Academy/ Proctor & Gamble: Innovative Business Leadership
Certificate/ CELTA, TEFL, Cambridge Language, International House, London/ British Sign
Language Interpretation/ Merseyside Access To Play, Protecting Young & Vulnerable Persons/
Mediadisk/ Graphic Design Certificate, The City Lit/ Design & Film editing suites
LANGUAGES: French, Cantonese, basic mandarin
INTERESTS & ACTIVITIES: Capeoira, Dance, Meditation, Thai Kickboxing
References: Available on request