The Business Model Canvas

Designed for: Designed by:

On
:
Day Month Year
No.
Iteration:
Key
Partners
Key
Activities
Value
Propositions
Customer Relationships Customer Segments
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from
partners? Which Key cti!ities "o partners perform?
motivations for
partnerships: Optimization and
economy Reduction of risk and
uncertainty
Acquisition of particular resources and activities
What Key cti!ities "o our #alue Propositions
require? $ur Distri%ution &hannels?
&ustomer Relationships?
Re!enue streams?
categories
Production
Prolem Solving
Platform!"et#ork
What !alue "o we "eli!er to the customer?
Which one of our customer's pro%lems are we helping to sol!e?
What %un"les of pro"ucts an" ser!ices are we offering to each &ustomer
(egment? Which customer nee"s are we satisfying?
characteristics
"e#ness
Performance
Customization
$%etting the &o 'one(
'esign
)rand!Status
Price
Cost Reduction Risk
Reduction
Accessiility
Convenience!*saility
What type of relationship "oes each of our &ustomer
(egments e)pect us to esta%lish an" maintain with
them? Which ones ha!e we esta%lishe"?
*ow are they integrate" with the rest of our %usiness
mo"el? *ow costly are they?
examples
Personal assistance
'edicated Personal Assistance
Self+Service
Automated Services
Communities
Co+creation
+or whom are we creating !alue?
Who are our most important customers?
,ass ,arket
"iche ,arket
Segmented
'iversified
,ulti+sided Platform
Key Resources Channels
What Key Resources "o our #alue Propositions
require? $ur Distri%ution &hannels? &ustomer
Relationships? Re!enue (treams?
types of resources
Physical
-ntellectual .rand patents/ copyrights/ data0
1uman
2inancial
,hrough which &hannels "o our &ustomer
(egments want to %e reache"?
*ow are we reaching them now?
*ow are our &hannels integrate"?
Which ones work %est?
Which ones are most cost-efficient?
*ow are we integrating them with customer routines?
channel phases:
34 A#areness
1o# do #e raise a#areness aout our company5s products and services6
74 8valuation
1o# do #e help customers evaluate our organization5s Value Proposition6
94 Purchase
1o# do #e allo# customers to purchase specific products and services6
:4 'elivery
1o# do #e deliver a Value Proposition to customers6
;4 After sales
1o# do #e provide post+purchase customer support6
Cost Structure
What are the most important costs inherent in our %usiness
mo"el? Which Key Resources are most e)pensi!e?
Which Key cti!ities are most e)pensi!e?
is your business more:
Cost 'riven .leanest cost structure/ lo# price value proposition/ ma<imum automation/ e<tensive outsourcing
0 Value 'riven . focused on value creation/ premium value proposition0
Revenue Streams
+or what !alue are our customers really willing to
pay? +or what "o they currently pay?
*ow are they currently paying?
*ow woul" they prefer to pay?
*ow much "oes each Re!enue (tream contri%ute to o!erall re!enues?
sample characteristics: types: fixed pricing dynamic pricing
2i<ed Costs .salaries/ rents/ utilities0 Asset sale =ist Price "egotiation. argaining 0
Variale costs *sage fee Product feature dependent >ield ,anagement
8conomies of scale Suscription 2ees Customer segment dependent Real+time+,arket
8conomies of scope =ending!Renting!=easing Volume dependent
=icensing
)rokerage fees
Advertising
ww w .busin e ssmodel g ene ration .c om
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