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0.04%
15
35%47%
18-3520
35%
2007
20142013
Progressive Vellore
200
Progressive Vellore
Vellore
On t he ot he r ha nd Sa ye e d
complaints about the role media has
pl ayed t o bri ng about awareness
and also criticizes government for
over-politicizing the matter for the
sake of gaining certain leverages on
international platforms. Media brings
covers news on climate change in very
episodic way and often connects it to
certain events happening during that
time of coverage and there is no on-
going coverage of climate change
and other collective public issues in
media while 24/7 news media
broadcasts scandals and other
sensational news round the clock
so element of public awareness
i s mi ssi ng and medi a by no
means represents society. Young
activists now use new media tools
such as Twitter and Facebook to
produce ripples but in countries
like India and Pakistan where
internet penetration rate is very
low and internet is mostly used for
leisurely purposes, it is difficult
to bring about public awareness
through only new media even
though it is helping a lot recently.
But because of huge chunks of
population in both the countries
are illiterate and also don't have
access to internet so TV and radio
are the main source of information
in suburban and rural areas.
CASE
44 45
350.org
IYCN
IYCN
Shirkat Gah
4
44
Progressive Vellore
Shirkat Gah
UN Photo/Staton Winter