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To improve customer focus through enhanced visibility by Social lead profiling to understand their online behavior to keep the communication and offering on target
Оригинальное название
Social lead profiling to improve customer focus through enhanced visibility
To improve customer focus through enhanced visibility by Social lead profiling to understand their online behavior to keep the communication and offering on target
To improve customer focus through enhanced visibility by Social lead profiling to understand their online behavior to keep the communication and offering on target
Industry: Technology Business Impact: Social profling Prospect mapping Lead identfcaton www.blueoceanmi.com Social lead profling to improve customer focus through enhanced visibility Business Challenge Client wanted to understand the mindset of the prospects by understanding their online behavior to keep the communicaton and ofering on target. Client asked Blueocean Market Intelligence to help them improve customer focus through enhanced visibility and understanding of the customers. Soluton Social Intelligence Blueocean Market Intelligences social intelligence architecture measured and monitored the infuence and outreach of the prospects Real-tme tracking soluton provided a view into buzz and sentment, and instant, interactve insights into the drivers of their opinions, emotons and behavior Lead engagement & nurturing Identfed the communicatons related to specifed topics and responded to prospects with personalized message based on integrated data and insights Tracked prospects through digital analytcs CRM integraton Integrated social data on CRM platorm like salesforce.com Case Study Outcome Blueocean Market Intelligence provided the client with detailed social profling of prospects The soluton helped clients sales team map their prospects on social media and learn about their interests and preferences to build personalized and targeted communicaton Identfed the atributes which evoked positve sentments from the prospects thus giving the client clarity on the consumer requirements that they have to address New leads acquired through the nurturing process and enhanced clients brand equity by 31% Infuencer marketng was recommended which helped the client connect beter with their prospects Sample detailed user profles Sample key infuencers / key opinion leaders Social segmentaton lead profling sample output About Blueocean Market Intelligence Blueocean Market Intelligence is a global analytcs and insights provider that helps corporatons realize a 360-degree view of their customers through data integraton and a mult-disciplinary approach that enables sound, data-driven business decisions. Since we live in a highly dynamic and mult- dimensional world, we believe the most efectve business decisions come from a synthesis of data streams and not from one-dimensional sources. Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combinaton of analytcs, domain expertse, engineering and visualizaton skills brought together in harmony. Leading companies have benefted from our partnership with fnancial growth, 360 views of their markets and competton, and improved customer acquisiton, satsfacton and retenton. For more informaton or to request a consultaton, please email info@blueoceanmi.com or visit us online at www.blueoceanmi.com. Seatle | Phoenix | Denver | Chicago Cincinnat | Bangalore | Dubai | London 2014 Copyright Blueocean Market Intelligence. All Rights Reserved.