BE BOLD. BE SEXY.

BE
BE BOLD. BE SEXY. BE
DELUX IS THE #1 ACTIVE LIFESTYLE BRAND
DELUX is the how to look and feel amazing resource of active, confident urban
socialite. We inspire them. We empower them. We show them how to work it.
THE LEADING ACTIVE URBAN LIFESTYLE
BRAND FOR INFLUENCERS IN THE STATE
One of the Most Engaged Media Brands
Category-leading magazine
Ultimate online resource
Printed Magazine Available in over 500 locations
Online, email and mobile extensions
Award-winning consumer events
ONE BRAND. ONE VISION. ONE MISSION.
DELUX is the ultimate lifestyle guide to fashion, living,
culture, trends, and art.
Our fundamental message is
Be Bold. Be Sexy. Be DELUX.
BE BOLD. BE SEXY. BE
MORE EXPOSURE FOR YOUR BRAND
DELUX is the one of the largest regional lifestyle branded magazines! Our larger
circulation + engaging digital platforms means more eyes on your brand!
male
female 64%
36%
40%
32%
13%
(AGE 25-34)
(AGE 35-44)
(AGE 45+)
Gender Median Age
33.5
32%
$135,000
Education
72.6%
2,237,000
114,000
7,800 5,000
184,000
5.5%
42,000
hold college
and/or
post graduate
degrees
33%
36.8%
24%
hold post
graduate degrees
hold
college degrees
have some college
education
(1-3 years)
Google Analytics Web Stats
Avg Monthly Pageviews
Avg Monthly Unique Visitors
Avg Monthly Bounce Rate
Avg Weekly Web Ad Impressions
Facebook Insights Statistics
Average page views per month:
595,023*
Average number of views per item:
7,728*
Average number of likes per month:
1,128
Average number of comments per
month: 415
*Source: facebook analytics 8/1/2012
Home Ownership
Average Household Income
Homes Valued Above $225,000
Printed Circualtion iPad App Downloads
Monthly Avg Digital Readership (Issuu)
23.3%
Regional Markets:
St. Louis
Kansas City**
Atlanta
Memphis**
BE BOLD. BE SEXY. BE
OPEN-ENDED MARKETING PLATFORMS
At DELUX we try to give our advertisers more than just
an advertisement in a magazine. We try to provide an
experience. DELUX Magazine has partnered up with a few
local creative geniuses to present a new advertising platform
geared to not only attracting new customers but engage your
brand with new and old customers.
Our open ended marketing platforms are made for success.
DELUX Magazine will customize an event at your place of
business and execute the promotion of the custom event
-- engaging with the consumer in this manner allows the
TASTE, TOUCH, & FEEL of what your brand has to ofer.
Once event is completed you now have a new customer and
a walking talking billboard along with DELUX magazines
advertisements to keep people talking about YOU for months
to come.
OPEN-ENDED MARKETING PLATFORMS
BE BOLD. BE SEXY. BE
WHO WE REACH
AGREE
WITH THE
FOLLOWING:
I buy new clothes at the beginning of each
season
I buy brands that refect my style
I would pay extra for a product that is consistent
with the image I want to convey
I buy based on quality, not price
DIRECT MAIL
Distributed strategically throughout St. Louis, Kansas City, Atlanta
metro areas via paid and controlled subscriptions reaching top
consumers in 75+ zip codes.
NEWSSTAND SALES
Available for purchase in 60+ retail locations including; Barnes &
Noble, Hen House, Hy-Vee, KCI airport gif shops, Price Chopper,
Whole Foods, Waterway, Schnucks, Dierbergs, Cvs, Walgreens,
Shop -n- Save,
FOCUSED SAMPLING PROGRAM
5,000 sponsored copies are available at over 400+ high trafc retail
and service locations. Tese copies ensure DELUX Magazine is seen
by the metros active population and grow our loyal readership base
without compromising DELUX Magazines infuence in the market.
REGIONAL DISTRIBUTION
WHO YOU WILL REACH
A niche audience with disposable income and a voracious
desire for luxury
A targeted group of arbiters recognized for infuencing
general market trends
Consumers who are difcult to reach through conventional
mainstream marketing
Readers with an average household income of $135,000
1 DELUX MAGAZINE
WHATS GOOD?!
2013 DELUX
DINING GUIDE
MURPHY LEE
& JAY-E
BACK2DABASICS
++
MOUNT PLEASANT
WINERY
THE RUSTIC GOAT
ANTHONY SANDERS
ONMARRIAGE
LOVE&MOVIES
malinda
WILLIAMS
APRIL/MAY 2013 www.delux-mag.com v.4.02
SPECIAL K
GOT JOKES?
BE BOLD. BE SEXY. BE
DIGITAL PLATFORMS
Whether it is about restaurants,
natural hair products, fashion or
lifestyle news, readers can access
additional content and video that is
not available in DELUX Magazine.
Tis photo rich information is easily
searchable and is your online go-to
source for everything that makes life
DELUX.
640 x 90
300 x 250
300 x 250
BE BOLD. BE SEXY. BE
TESTIMONIALS/ GOOD STUFF
Keith, just wanted to reach out again to thank you for all of
your help over the past year with helping me to brand my
company!!!! Te many hours we spent developing strategies
utilizing Social Media has caused my business to sky-rocket. I
have seen growth of over 80% over last years sales and expect
to double that amount.
Not only that, but you empowered me by actually teaching
me the concepts so now I have the tools necessary to continue
my growth.
Because of your eforts, Window Depot is a household name
in the replacement window market in the St. Louis Metro
Area.
Best of luck
Lawrence E. Hopkins, MBA
Window Depot USA - St. Louis
Owner
Lola loves Delux Magazine!!!!!!!
Tere is nothing like getting exposure in a magazine that
celebrates the best of what St. Louis has to ofer. Delux
Magazine has been a major part in supporting our
business by ofering its creative and cutting edge exper-
tise when it comes to producing an ad for even a small
family owned business such as Lola. Tis magazine has
done an amazing job of introducing people from all
walks of life to our business. Tere is a saying that says
it doesnt matter what you know, but who you know
that sometimes makes the diference. For Lola....Delux
Magazine has proven to be a proftable partnership!
BECKY BLUE
CO-OWNER OF LOLA......on Washington
We would like to say that Delux Magazine is absolutely
the best! We have received nothing but the stellar service
from the editor and his staf. For the past 6 months
we participated in several events as well as having
a full sized advertisement placed in the magazine.
Since placing the advertisement and participating in
the sponsored events, we have had our numbers grow
exponentially. We have received plenty of trafc on
our social media accounts and web-page due to us
advertising with Delux. We cannot wait until we re-
launch so we can place another advertisement spot with
them again.
Cheers,
Nicole & Tara
Te Co-Owners of Lucky Lucy
Atlanta GA
Please consider DELUX Magazine as a tremendous
opportunity to align with a unique lifestyle magazine. Keith
Grifn and his team do a wonderful job connecting the dots
between local pop culture, fashion, nightlife, music, and
human interest with todays urban consumer in mind.
Te magazine editorial and fashion layouts provide beautiful
backdrops for some of the best events in the area. All of these
are intertwined with digital and social media components
that expand the reach to a variety of consumers. Te
editorial peaks interest and is ofen revealing.
DELUX provides a solution for a need to reach a broad
multicultural consumer base in a variety of ways that makes
sense.
It has been my pleasure to work with Keith and his team.
Regards,
Tom Ingham
Trade/Field Marketing Manager MO,CO, KS, AR

Keith Grifn and the Delux Magazine team has really been benefcial to the
growth of Honeys Child Boutique. Until advertising in Delux Magazine, we found
it particularly difcult to penetrate the afuent urban market. However, Delux
magazine has a unique approach to marketing that helped catapult our presence
in this market. We now beneft from non-stop customers, increased revenue and
unprecedented brand awareness. I am truly grateful to Keith and the entire Delux
Magazine team for bringing my business to an otherwise distant and hard to
reach market!
~Letitia A. Young, MM, MBA
Owner of Honeys Child Boutique, St. Louis
BE BOLD. BE SEXY. BE