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First is marketing processes, which include all activities that provide a customized set
of products and services as demanded by customers/consumers
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Second is logistics processes including all activities which help to shift or transfer
the specific set of products and services to the markets
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The last one refers as easing processes, which includes all activities that facilitate
the purchase
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Retailing is a significant part of economic activities of both developed and developing
countries economies, with wholesaling and retailing value-added
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The major goal of the retail industry or retail merchandising system is to influence
possible consumers to purchase a particular products assortment at a particular retail
store (Risch, 1991)
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Retailing is a part of distribution and is closely connected with the concept of
marketing channel (Coughlan et al
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, 2001- cited in Kotzab and Bjerre, 2005)
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Unique
Retailers Retailer is a person, shop or business that sells goods or commodities in
small quantities directly to consumers
Unique
Retailers are mainly marketing and distribution organizations
Unique
Conventional merchandise retailing, they normally provide a channel among a group of
companies who concentrate in producing goods and consumers
Unique
Such retailers create convenience and value broadly defined for both customers and
suppliers
Unique
In this era some manufacturers just use the Internet to get their markets directly and
retailers increase their efforts to create persuasive value propositions and other
temptations for customers
Unique
Technique retailers use in keeping customers
Unique
These are all the important roles that take place n are highly focused on in
relationship marketing concepts
Results 1 - 10 of about 35
the components of customer service
tandfonline.com emeraldinsight.com sciencedirect.com emeraldinsight.com
Unique
pre-transactional, customer charters, transactional and post-transactional elements and
also on implications for training such as customer service skills
Unique
Tracking and evaluating customer satisfaction
Unique
Tracking and evaluating customer retention management through database marketing in
conventional retailing, analyzing lost customers also giving importance to transparent
complaints-handling system and related opportunities and mystery shoppers
Unique
Understand the role of customer relationship management (CRM) systems Customer
relationship management systems Software systems to assist with manageme
Unique
Retailing According to Kotzab (2005), he explains retailing as an exchange activity with
the purpose of connecting a point of production with a point of consumption, where the
exchange processes refer to
Unique
Understanding the development and application of relationship marketing Relationship
marketing It focuses in the building of long-term relationships of mutual advantage with
customers and on the significance of the functions
Unique
Reasons for development of relationship marketing It is proven to be difficult to
attract new customers, it has high effects on the cost of lost and lifetime value of
customers,
Unique
Relationship marketing concepts Increasing the marketing mix to the 7 Ps (product,
price, place, promotion, people, processes and customer service), the augmented product
and total product concept, importance of relationship
Unique
Knowing the various methods of attracting and keeping customers Customer service
functions Customer service mission is connected with the organization mission it focuses
on setting standards for service policies and
Unique
Attracting and keeping customers Attracting and keeping customers are directly linked
with Customer relationship features which include different levels of relationship such
as loyalty schemes and value-building approaches and also
Unique
Methods Loyalty schemes such as a wide range of club membership, discounts,
promotional offers, promotion of unique selling points in relation to competition with
competitors, free gifts and offers and
Unique
in competitive markets furthermore quality dimensions which may be explained with
reliability, responsiveness, empathy and tangibles) it also focuses on the importance of
customer perceptions of quality which is customer perceived value
Unique
Quality systems and techniques These are the systems and techniques which are usually
emphasized on customer perceived quality and gap analysis, quality circles,
benchmarking, value chain, placement of customer value
Retailing According to Kotzab (2005), he explains retailing as an exchange activity with
the purpose of connecting a point of production with a point of consumption, where the
exchange processes refer to three different kinds: 1.First is marketing processes, which
include all activities that provide a customized set of products and services as
demanded by customers/consumers 2.Second is logistics processes including all activities
which help to shift or transfer the specific set of products and services to the markets
3.The last one refers as easing processes, which includes all activities that facilitate
the purchase. Retailing is a significant part of economic activities of both developed
and developing countries economies, with wholesaling and retailing value-added. The
major goal of the retail industry or retail merchandising system is to influence
possible consumers to purchase a particular products assortment at a particular retail
store (Risch, 1991). Retailing is a part of distribution and is closely connected with
the concept of marketing channel (Coughlan et al., 2001- cited in Kotzab and Bjerre,
2005). Retailers Retailer is a person, shop or business that sells goods or commodities
in small quantities directly to consumers. Retailers are mainly marketing and
distribution organizations. Conventional merchandise retailing, they normally provide a
channel among a group of companies who concentrate in producing goods and consumers.
Such retailers create convenience and value broadly defined for both customers and
suppliers. In this era some manufacturers just use the Internet to get their markets
directly and retailers increase their efforts to create persuasive value propositions
and other temptations for customers. Technique retailers use in keeping customers
1.Understanding the development and application of relationship marketing Relationship
marketing It focuses in the building of long-term relationships of mutual advantage with
customers and on the significance of the functions of customer service and quality in
relationship marketing. Reasons for development of relationship marketing It is proven
to be difficult to attract new customers, it has high effects on the cost of lost and
lifetime value of customers, relation with organizational mission and objectives and
expansion of services sector. Relationship marketing concepts Increasing the marketing
mix to the 7 Ps (product, price, place, promotion, people, processes and customer
service), the augmented product and total product concept, importance of relationship
marketing and brand building. These are all the important roles that take place n are
highly focused on in relationship marketing concepts. 2.Knowing the various methods of
attracting and keeping customers Customer service functions Customer service mission is
connected with the organization mission it focuses on setting standards for service
policies and conversing them for e.g. the components of customer service e.g.
pre-transactional, customer charters, transactional and post-transactional elements and
also on implications for training such as customer service skills. Attracting and
keeping customers Attracting and keeping customers are directly linked with Customer
relationship features which include different levels of relationship such as loyalty
schemes and value-building approaches and also customer segmentation which includes
building a customer base with reference to direct mail, retail and e-business. Methods
Loyalty schemes such as a wide range of club membership, discounts, promotional
offers, promotion of unique selling points in relation to competition with competitors,
free gifts and offers and use of the internet in relationship management. 3.Be able to
investigate quality issues Quality quality as conformance to standards; variation
between conformance to quality standards and high-quality specification which usually
need to go beyond conformance to standards in competitive markets furthermore quality
dimensions which may be explained with reliability, responsiveness, empathy and
tangibles) it also focuses on the importance of customer perceptions of quality which is
customer perceived value and finally the link between quality and brand building.
Quality systems and techniques These are the systems and techniques which are usually
emphasized on customer perceived quality and gap analysis, quality circles,
benchmarking, value chain, placement of customer value chain and organization value
chain. Tracking and evaluating customer satisfaction: Tracking and evaluating customer
retention management through database marketing in conventional retailing, analyzing
lost customers also giving importance to transparent complaints-handling system and
related opportunities and mystery shoppers. 4.Understand the role of customer
relationship management (CRM) systems Customer relationship management systems Software
systems to assist with manageme
Total 6392 chars (5000 limit exeeded) , 710 words, 20 unique sentences, 76% originality