Proponent: Frederick Herzberg He is a behavioral scientist who explored the factors that make employees feel satisfied or dissatisfied. He performed studies to determine which factors in an employee's work environment caused satisfaction or dissatisfaction. He published his findings in the 1959 book The Motivation to Work.
DISCUSSION: His studies included interviews in which employees where asked what pleased and displeased them about their work. Herzberg found that the factors causing job satisfaction (and presumably motivation) were different from those causing job dissatisfaction. Herzberg reasoned that because the factors causing satisfaction are different from those causing dissatisfaction, the two feelings cannot simply be treated as opposites of one another. The opposite of satisfaction is not dissatisfaction, but rather, no satisfaction. Similarly, the opposite of dissatisfaction is no dissatisfaction. To know the difference, Herzberg argued that there are two distinct human needs portrayed. First, there are physiological needs that can be fulfilled by money, for example, to purchase food and shelter. Second, there is the psychological need to achieve and grow, and this need is fulfilled by activities that cause one to grow. He developed the motivation-hygiene theory to explain these results. He called the satisfiers motivators and the dissatisfiers hygiene factors, using the term "hygiene" in the sense that they are considered maintenance factors that are necessary to avoid dissatisfaction but that by themselves do not provide satisfaction. EXAMPLE: . If you have a hostile work environment, giving someone a promotion will not make him or her satisfied. If you create a healthy work environment but do not provide members of your team with any of the satisfaction factors, the work they're doing will still not be satisfying.
FACTORS OF MOTIVATION HYGIENE FACTORS The following table presents the top six factors causing dissatisfaction and the top six factors causing satisfaction, listed in the order of higher to lower importance. MOTIVATORS HYGIENE FACTORS 1. Achievement This includes the personal satisfaction of completing a job, solving problems, and seeing the results of ones efforts. 1. Company Policies & Administration -The feelings about the adequacy or inadequacy of company organization and management. This includes poor communications, lack of delegated authority, policies, procedures, and rules.
2. Recognition -This is the recognition by others for a job well done or personal accomplishment. 2. Supervision -The competency or technical ability of the super- visor. This includes the supervisors willingness to teach or delegate authority, fairness, and job knowledge. 3. Work Itself -The actual content of the job and its positive or negative effect upon the employee whether the job is characterized as interesting or boring, varied or routine, creative or stultifying, excessively easy or excessively difficult, challenging or non- demanding. 3. Job Security -The employees job tenure and/or the companys stability or instability objective signs of the presence or absence of job security, not the feelings of security.
4. Responsibility -This includes both the responsibility and authority in relation to the job. Responsibility refers to the employees control over his or her own job or being given the responsibility for the work of others. Gaps between responsibility and authority are considered under the company policies and administration factor. 4. Working Conditions -Factors that involve the physical environment of the job: amount of work, facilities for performing work, light, tools, temperature, space, ventilation, and general appearance of the work place.
5. Advancement -The actual change in upward status in the company. Increased opportunity changes with no increase in status are considered under responsibility. 5. Salary - This includes all forms of compensation and focuses on wage or salary increases or unfulfilled expectation of increases. 6. Growth -This includes actual learning of new skills, with greater possibility of advancement within the current occupational specialty as well as personal growth. 6. Interpersonal Relations -The relationships between the worker and his or her superiors, subordinates, and peers. This includes both job related interactions and social interactions within the work environment.
APPLICATION OF HERZBERGS THEORY: To apply Herzberg's theory, you need to adopt a two stage process to motivate people. Firstly, you need eliminate the dissatisfactions they're experiencing and, secondly, you need to help them find satisfaction. Step One: Eliminate Job Dissatisfaction Herzberg called the causes of dissatisfaction "hygiene factors". To get rid of them, you need to: Fix poor and obstructive company policies. Provide effective, supportive and non- intrusive supervision. Create and support a culture of respect and dignity for all team members. Ensure that wages are competitive. Build job status by providing meaningful work for all positions. Provide job security. All of these actions help you eliminate job dissatisfaction in your organization. And there's no point trying to motivate people until these issues are out of the way! You can't stop there, though. Remember, just because someone is not dissatisfied, it doesn't mean he or she is satisfied either! Now you have to turn your attention to building job satisfaction. Step Two: Create Conditions for Job Satisfaction To create satisfaction, Herzberg says you need to address the motivating factors associated with work. He called this "job enrichment". His premise was that every job should be examined to determine how it could be made better and more satisfying to the person doing the work. Things to consider include: Providing opportunities for achievement. Recognizing workers' contributions. Creating work that is rewarding and that matches the skills and abilities of the worker. Giving as much responsibility to each team member as possible. Providing opportunities to advance in the company through internal promotions. Offering training and development opportunities, so that people can pursue the positions they want within the company.