242 West 18

th
Ave, Suite 216
Columbus, OH 43210

August 6, 2014

DoSomething.org
19 West 21st St, 8th Floor
New York, NY 10010

To Whom It May Concern:

As a professional in the Public Relations and Event Planning industry, I go beyond expectations in improving
your organization. My mission is to recalibrate and redesign your organization through improved campaign
techniques and social media promotional devices.

My focus is enhancing social media presence, as well as, producing successful campaigns and public events to
create a positive outlook for the community. Within a year of signing I guarantee a significant increase in
annual revenue and online presence.

After reviewing your company, I would like to assist you in bettering the contents of your promotions and
canvasses, and the order in which you promote them. I want to work with you to improve what I believe is best
for your organization.

As a part of the starter kit, I will construct social media movements, community events, commercials, radio
announcements, and local newspaper and magazine advertisements for DoSomething. My minimum service
package starts at $10,000 and ranges up to $50,000, depending on the services requested.

As a representative, I will be assigned to the DoSomething account. When you choose my firm to represent
your company, you are choosing the best. With a Bachelor of Arts and Sciences degree in Communication from
The Ohio State University I have gained a wealth of experience.

As an OSU Practice Account Associate I was responsible for writing content for social media that was used in
multiple marketing materials, and assisted in administrating the Ohio State Public Relations Student Society of
Americas Regional Partners Conference. While at Association of College & University Housing Officers
International and SBC Advertising I have gained great knowledge of event planning, media lists, pitching, and
creating press releases.

Hard work, determination, and a positive attitude; I believe are the most important aspects to success in any
organization. I am dedicated to making DoSomething the most well-known and accomplishment non-profit
organization worldwide.

I look forward working with you in the future and discussing potential partnership. You can reach me on my
cell phone, 937-478-9437, or email me at belcher.276@osu.edu. Thank you for your time and consideration,

Best,
Kayla Belcher




________________________________________________________________________________________

Quick Facts

Non-profit organization designed to make the world suck less.

One of the largest organizations for young people and social change.

2.5 million members tackle campaigns that impact every cause; from poverty to violence to the
environment

Founded in 1993

Specialties include: Teens taking action, web technology, mobile sms, drupal

Nancy Lublin has been the CEO since 2003.

There are 48 team members, each focusing on a specific area.

Company size of 11-50 employees.









Kayla Belcher
242 West 18
th
Ave, Suite 216
Columbus, OH 43210
Kaylabelcher.weebly.com
(937) 478-9437


________________________________________________________________________________________

DoSomething.org
19 West 21st St, 8th Floor
New York, NY 10010
Kayla Belcher
The Ohio State University Columbus, OH

Strategy
________________________________________________________________________________________

As we move forward with our partnership, I believe our best strategy will be communicating with the public
through radio advertisements and social media. These will be the most valuable methods, given that radio and
social media reaches a large audience and are the most cost effective.

Radio advertisements create positive results. The large audience helps reach most age group in a quick period of
time. The cost for a radio announcement is minimal, allowing us to remain in budget while reaching our goal.

Advertisements will run every morning Monday through Friday following rush hour, and also in the afternoon
right before rush hour. The timeslots will be between 7:30am-9:00am and 2:30pm-4:00pm. This is a prime time
DoSomething to have a radio advertisement. The advertisement will do a great job targeting teenagers. This
timeslot will air during the morning and afternoon school rides, because most 12-18 year olds students will be
arriving and leaving school near these times.

The New York radio stations in which we will distribute the DoSomething advertisements are iHeart Radio FM
104.9 and WNOW-FM 92.3. The reason for these two radio stations is because they target the audience of 12-
22 year olds. iHeart Radio FM 104.9 is Indie radio with over 5,000 listens, and WNOW-FM 92.3 categories
itself as Adult Contemporary, Pop, and Top 40 reaching over 4,600 listeners. Young listeners are more prone to
turn their car radio to these stations, rather than stations such as news, jazz, talk show, or classical music.

The radio advertisement will last for 20 seconds and will introduce DoSomething. CEO Nancy Lublin will be
the voice of company during the commercial. The commercial will be as follows:

Hi! This is Nancy Lublin from DoSomething, a non-profit organization. We want you and your friends to help
us make the world suck less! Through nationwide campaigns you and your school can get involved.
Participating is easy and fun! Visit our website dosomething.org to check out our current campaigns and see
how you can help! Be use to follow us on Facebook, Twitter, and Instagram to stay in the loop.

The social media contest will consist of participants submitting an entry; individually or as a group. After
entering the contest the individual or group must participate in three or more current campaigns. During these
campaigns the participant(s) should add photos involving each of the campaigns to their social media accounts.
After completing the required campaign participation the individual or group must submit two essays. The first
essay is very short and simple; the only requirement is that the participant(s) describe their involvement with the
current campaigns. The second essay is a in depth explanation of the desired campaign. The essay should
include as many details of the plan and wanted outcome.

Kayla Belcher
The Ohio State University Columbus, OH

Target
________________________________________________________________________________________


As stated in the DoSomething website your target audience is teenagers. The goal of DoSomething is to get
teenagers more involved in their community through volunteering and engagement in national campaigns. We
want this audience to maneuver through the social media outlets as well.

Younger individuals are more accustom to social media. This audience is more likely to interact via Facebook,
Twitter, Instagram, or YouTube. Advertising DoSomething through a radio announcement will initially increase
the traffic to the website and the social media outlets. After viewing the outlets out of curiosity the targeted
audience will begin to follow the appropriate accounts. This will allow the contest to gain more attention. The
contest will allow one individual or group to create their own campaign on DoSomethings behalf.

Kayla Belcher
The Ohio State University Columbus, OH

The Plan
________________________________________________________________________________________

Situation
DoSomething, founded in 1993, has grown to have a large social media following. However being a nonprofit
there is always room for improvement. The organization needs to give your volunteers and followers an
incentive to interact with you and join your campaigns. To do this, you need to be more interactive on social
media and live campaigns.

You are currently one of the nations most successful nonprofit organizations. Using online surveys for current
members, volunteers, and followers you will be able to gain more feedback about their experience with and
knowledge of DoSomething to better expand the organization.

Objective
Increase national knowledge of organization
- Through commercials, radio announcements, and media placement
Develop a stronger social media interaction
- Establish interaction through contests on social media websites
Create additional campaigns throughout the year
- Increase by 25%

Audience
The two target audiences for DoSomething will be high school students, as well as, college and university
students. The first group will be New York individuals between the ages of 13 and 25, the second will be the
same description just a national focus.

Strategy
My strategy will be to conduct several online contests in which participants will apply for the chance to create
their own campaign, supporting the cause of their choice. These contests will take place via Facebook,
YouTube, Instagram, and Twitter. There will be a planned contest for every quarter of the year.

Additional to social media interaction I will develop an advertisement for multiple media outlets. These media
outlets include, but are not limited to; radio, television commercials, community events, billboards, and
television and movie placements.

Tactics
Carnival
Features:
Carnival Rides, Ferris Wheel., Tilt-a-World
Games
Schedule: Labor Day Weekend
- Friday; 4:00 p.m. to 11:00 p.m.
- Saturday; 11:00 a.m. to 11:00 p.m.
- Sunday; 12:00 p.m. to 10:00 p.m.
Food: Traditional Carnival Cuisine; Funnel Cake, Pretzels, Cotton Candy, Nachos,
Venue: Central Park
Kayla Belcher
The Ohio State University Columbus, OH

Social Media Contest
Social media contest will take place November 1, 2014 through December 31, 2014. Participation is open to all
individuals attending a high school or a college/university in the state of New York. The contest will allow one
individual or group to create their own campaign on behalf of DoSomething. Contest participation and
interaction can take place via Facebook, Twitter, Instagram, or YouTube.

The social media contest will consist of participants submitting an entry; individually or as a group. After
entering the contest the individual or group must participate in three or more current campaigns. During these
campaigns the participant(s) should add photos involving each of the campaigns to their social media accounts.

After completing the required campaign participation the individual or group must submit two essays. The first
essay is very short and simple; the only requirement is that the participant(s) describe their involvement with the
current campaigns. The second essay is an in depth explanation of the desired campaign. The essay should
include as many details of the plan and wanted outcome.

Here is a sample of how we will advertise the contest on social media outlets:
Want to run your own campaign? Enter to win the chance to build your own with DoSomething. Lets work
together to make the world suck less. Visit the organizations website for more information!

Buttons and Bumper Stickers
The buttons and bumper stickers will be handed out at involvement fairs and student organization meetings.
This will increase the knowledge of DoSomething in young people.

Radio Advertisement
Advertisements will run every morning and evening Monday through Friday. The timeslots will be between
7:30am-9:00am and 2:30pm-4:00pm.The advertisement will do a great job targeting teenagers. This timeslot
will air during the morning and afternoon school rides. The radio advertisement will last for 20 seconds

Nancy Lublin, DoSomething CEO, will be the voice of company during the commercial. The New York radio
stations in which we will distribute the DoSomething advertisements iHeart Radio FM 104.9, Indie radio with
over 5,000 listens, and WNOW-FM 92.3, Adult Contemporary, Pop, and Top 40 reaching over 4,600 listeners.

Newspaper/Online Advertisement
This advertisement will be given to high schools and colleges/universities. The goal is to have the advertisement
on the schools newspapers, either print or online.


Kayla Belcher
The Ohio State University Columbus, OH

Calendar
Carnival: Labor Day Weekend
Social Media Contest: November 1, 2014 through December 31, 2014
Buttons & Bumper Stickers: Beginning of fall & spring semester
Radio Advertisement: Two Weeks Quarterly
Newspaper/Online Advertisement: Advertisements will be assigned the first month of every semester

Budget
Based on my expectations I estimate to spend $500 on a radio advertisement in the area. Also, we estimate to
spend $500 on printing materials. For the promotional events I estimate to spend $2000 per event, totaling
$8000. Social media is inexpensive, so there will be minimum cost. The reward campaigns are expected to cost
between $250 and $500 each. Including staff compensation the total costs are estimated to be around $30,000.

Evaluation
Realistically I hope to increase your social media interaction and organizations total members by 20% within a
years time. In addition to a pre-campaign survey a post-campaign survey will be necessary to discover where
your organization stands.

Kayla Belcher
242 West 18
th
Ave, Suite 216
Columbus, OH 43210
Kaylabelcher.weebly.com
(937) 478-9437


FOR IMMEDIATE RELEASE (August 21, 2014)

DoSomething to Hold Carnival to Raise Awareness in New York Teens

NEW YORK, NY The non-profit organization, DoSomething, will be hosting a carnival this Labor Day
weekend, one of four events planned for this year.

DoSomethings CEO, Nancy Lublin, and her amazing team members are excited to welcome New Yorkers to
their fun packed carnival weekend.

The carnival will be held in Central Park in New York City. It will begin Friday, September 1. 2014 and will
end Sunday, September 3, 2014. The carnival will be open Friday from 4:00 p.m. to 11:00 p.m., Saturday from
11:00 a.m. to 11:00 p.m., and Sunday 12:00 p.m. to 10:00 p.m.

Attendees are encouraged to bring friends, family, and a fun attitude. The carnival will have tasty treats,
exciting rides, fun games, furry friends, and much more! This is event is designed to create a positive
atmosphere in the community. By bringing the community together, young individuals can join forces to make
the world suck a little less.

This family-friendly event is open to the public, and designed for every age group. DoSomething is hoping for a
large turnout. 100 percent of the proceeds will be contributed towards expanding campaigns and furthering the
inspiring work of the DoSomething team and their members.


About DoSomething

DoSomething, founded in 1993, is a non-profit organization whose goal is to make the world suck less. It
is one of the largest organizations for young people and social change. The organization is located in New York
City.

DoSomething has over 2.5 million members. Each member is tackling campaigns that impact every cause.
Causes vary from poverty to violence to the environment. Nothing is off limits for a DoSomething member.
Any cause, anytime, anywhere.

Kayla Belcher
242 West 18
th
Ave, Suite 216
Columbus, OH 43210
Kaylabelcher.weebly.com
(937) 478-9437


FOR IMMEDIATE RELEASE

DoSomething to Hold Social Media Contest
Winner Receives Scholarship to Create Personal Campaign

NEW YORK, October 25, 2014 The non-profit organization, DoSomething, will be holding a social media
contest this winter; New York middle school and high school students encouraged to participate.

DoSomethings amazing team members are eager to host their first social media contest. The contest will take
place on the organizations social media outlets November 1, 2014 through December 31, 2014. Participation is
open to all individuals attending middle school or high school in the state of New York.

The contest will allow one individual or group to create their own campaign on behalf of DoSomething. Contest
participation and interaction can take place via Facebook, Twitter, Instagram, or YouTube.

The social media contest will consist of participants submitting an entry; individually or as a group. After
entering the contest the individual or group must participate in three or more current campaigns. During these
campaigns the participant(s) should add photos involving each of the campaigns to their social media accounts.

After completing the required campaign participation the individual or group must submit two essays. The first
essay is very short and simple; the only requirement is that the participant(s) describe their involvement with the
current campaigns. The second essay is an in depth explanation of the desired campaign. The essay should
include as many details of the plan and wanted outcome.

The organization is hoping for a large turnout. The goal of DoSomething is to get teenagers more involved in
their community through volunteering and engagement in national campaigns.

About DoSomething

DoSomething, founded in 1993, is a non-profit organization whose goal is to make the world suck less. It
is one of the largest organizations for young people and social change. The organization is located in New York
City.

DoSomething has over 2.5 million members. Each member is tackling campaigns that impact every cause.
Causes vary from poverty to violence to the environment. Nothing is off limits for a DoSomething member.
Any cause, anytime, anywhere.


Radio Announcement
________________________________________________________________________________________

Client: DoSomething
Contact: ##-####
Airdate: Monday through Friday, between 7:30am-9:00am and 2:30pm-4:00pm.


BROADCAST COPY
1 HI, IM NANCY LUBLIN FROM DOSOMTHING. OUR MISSION IS TO MAKE THE
2 WORLD SUCK LESS. THROUGH NATIONAL CAMPAIGNS AND AWARENESS
3 YOU CAN MAKE A DIFFERENCE. PARTICIPATING IS FUN AND EASY. SO BE
4 SURE TO CHECK OUT OUR WEBSITE DOSOMETHING.ORG TO SEE HOW YOU
5 CAN MAKE THE 5 WORLD SUCK LESS TOO!


Newspaper Advertisement
________________________________________________________________________________________





Carnival Flyer
________________________________________________________________________________________





Bumper Sticker
________________________________________________________________________________________






Buttons
________________________________________________________________________________________