Prepared by : Mohd Hafizuddin bin Mohd Noor 2012685904 Mohammad Azrulnizam Bin Pahing 2012266572 Saleha Anum binti Manap 2012261388 Noor Erra Amira binti Adam 2012845888 Nurul Shahierah binti Ismail 2012839892 Siti Nadzirah Binti Zakariah 2012858678 Prepared for : Miss Nur Hanee binti Mohamad Madam Thahira Bibi binti TKM Thangal Group : J3AC1102B
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CONTENT No Content Page 1.0 Introduction 4 1.1 Logo of the Company 5 2.0 Purpose 6 3.0 Background of the Company 7 4.0 Background of Partners 8 5.0 Location of the Company 13 6.0 Administration Plan 14 6.1 Administration Objectives 15 6.2 Organization Strategies 16 6.3 Organization Chart 17 7.0 Marketing Plan 18 7.1 Service Description 18 7.2 Target Market 19 7.3 Market Size 20 7.4 Main Competitors 21 7.5 Market Share 23 8.0 Operation Plan 25 8.1 Service Planning 25 8.2 Operation Layout 27 8.3 Materials Planning 28 8.4 Machines and Equipment Planning 31 8.5 Manpower Planning 32 8.6 Overhead Requirement 33 8.7 Operations Hours 34 8.8 License, Permits and Regulations Required 35 8.9 Project Implementation Schedule 36 3
9.0 Financial Plan 37 9.1 Pro-Forma Income Statement 37 9.2 Pro-Forma Balance Sheet 38 9.3 Financial Ratio Analysis 39 9.4 Depreciation Schedule 40 4
1.0 INTRODUCTION
Name of the company : RASEAN ENTERPRISE
Nature of business : Our business is based on designing and printing
Location of the business : Our business is located at Taman Universiti, Skudai. We choose this location because it is situated in front of Jusco Taman Universiti that is surrounded by residential area and near the University Teknologi Malaysia.
Factors in selecting the proposed business : We choose this business because it can make high profit and can be expand in future. Besides that, we realized that everyone need the services that we provided.
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1.1 Logo of the Company
Description of logo : The purple colour : to symbolize that we are from UiTM. Purple is the colour for UiTM
Variety of colours : to symbolize the variety of colours of inks that we used for printing
The star : to symbolize our hope that our company will become a star in the future
The green colour : to symbolize that our company is green company which is environmentally friendly
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2.0 PURPOSE A business plan is a document which describe a propose business or project to be undertaken in a comprehensive manner. It is also known as working paper, business proposal, project paper, or prospectus. RASEAN ENTERPRISE prepares this business planning for several purposes:- 1. The Entrepreneurs To better understand the purpose of the business and act as guideline to manage the business effectively and efficiently.
2. Financial Institutions Assist and help financial institution to evaluate the capability of the proposed project and provide loan for business. Financial institution involved in this business project is Bank Islam.
3. Suppliers Help convince suppliers of the viability of our business venture thus benefiting both the supplier and our company in the long term business arrangement.
4. Company Staffs/Workers Help workers to understand the businesss goals and objectives and give a guideline to them regarding their job duties and responsibilities.
5. Customers Persuade and influence our customers regarding the products being offered gives assurance and confidence to them to have business with us.
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3.0 BACKGROUND OF THE COMPANY
Name : RASEAN ENTERPRISE Address : Lot 2013 Jalan Pendidikan, Taman Universiti, 81300 Skudai, Johor Darul Takzim. Telephone/Facsimile number : +607-20130101 Email : printingbizz153@gmail.com Blog : printingtoyou.blogspot.com Shareholders : 6 members Starting capital : RM90,000 Equity contribution : Mohd Hafizuddin bin Mohd Noor (RM15,000) Mohammad Azrulnizam bin Pahing (RM15,000) Saleha Anum binti Manap (RM15,000) Nurul Shahierah binti Ismail (RM15,000) Noor Erra Amira binti Adam (RM15,000) Siti Nadzirah binti Zakariah (RM15,000) Form of business : Partnership Main business activity : Designing and printing Regional presence : Taman Universiti, Skudai, Johor Bahru Name of bank : Bank Islam Bank account number : 0576700000008276 8
4.0 BACKGROUND OF PARTNERS
Name : Saleha Anum binti Manap Date of Birth : 13 th June 1984 Place of Birth : Kampung Sri Paya, Kulaijaya, Johor Address : 152-A Jalan Kenangan, Kampung Sri Paya, 81030 Kulaijaya, Johor Darul Takzim Interest : Surf Internet and outdoor activities Qualification : Diploma in Accountancy at UiTM Kampus Bandaraya Johor Bahru Bachelors of Accountancy at University of California
Experience : Financial Manager at Mitsubishi Electric Malaysia (2010-2012) Skills : Able to make decision Good on manage workers Able to make financial reports
Position : Chief Executive Officer (CEO) Details of the Post : The highest ranking corporate officer (executive) or administrator In charge of total management of the organization Has responsibilities as a director, decision maker, leader, manager and executor also advises the board of directors, motivates employees, and drives change within the organization. 9
Name : Noor Erra Amira Bt Adam Date of birth : 10 Aug 1984 Place of birth : Hospital Pontian Address : Kg Prt Sikom,Kaw 10, Mukim Pontian ,82010,Pontian, Johor Interest : Surfing internet. Qualification : Diploma in Accountancy in UiTM Kampus Bandaraya Johor Bahru Degree in Business Study at Harvard University Position : Chief Operating Officer (COO) Skills : Broad industry knowledge and have a great leadership Experience : Senior Operations Manager (2009-2012) Received the regional Store of Excellence award for achieving the highest percent increase in sales over plan. Details of the post : Developing and cascading the organizations strategy/mission statement to the lower-ranking staff, and implementing appropriate reward/recognition and coaching/corrective practices to align personnel with company goals. Driving performance measures for the operation, often in the form of dashboards convenient for review of high level key indicators. 10
Name : Mohammad Azrulnizam Bin Pahing Date of birth : 28 March 1986 Place of birth : Hospital Pakar Sultanah Fatimah. Address : Pos 39-1, Parit Keroma Darat Jalan Dato, 84000, Muar, Johor. Interest : Playing video game and listening to music. Qualification : Diploma in Accountancy at UiTM Kampus Bandaraya Johor Bahru Degree in Accountancy at UiTM Puncak Perdana Position : Chief Administrative Officer (CAO) Skills : Excellent in speaking and writing Malay language and English language. Good in communicating and handle job. Work in team, helpful and willing to share knowledge. Experience : Part time job in Zurenee Tax as accountant clerk for one year. (2011-2012) Involve in control account, ledgers, partnership and taxation Details of the post : Responsible for administrative management of private, public, all governmental corporations. One of the highest ranking members of organization, managing daily of operations and usually reporting directly to the CEO. 11
Name : Siti Nadzirah Binti Zakariah Date of birth : 29 January 1988 Place of birth : Hospital Pontian, Johor Address : 1326, Jalan Anggerik 6/12, Taman Anggerik Tenggara, Bandar Tenggara, 81440 Kulaijaya, Johor. Interest : Surfing internet and blogging. Qualification : Diploma in Accountancy at UiTM Kampus Bandaraya Johor Bahru Degree in Business Administration at UiTM Puncak Alam Position : Chief Marketing Officer (CMO) Skills : Excellent in speaking and writing Malay language and English language. Good in computer skills. Work in team, helpful and willing to share knowledge. Experience : Part time job in stationery shop for 1 year. (2011-2012) Involve in printing, copy, and design for wedding card and business card. Details of the post : With primary or shared responsibility for areas such as sales management, product development, distribution channel management, marketing communication (including advertising and promotions), pricing, market research, and customer service. Faced with a diverse range of specialized discipline in which they are required to be knowledgeable. 12
Name : Nurul Shahierah binti Ismail Date of birth : 31 st July 1984 Place of birth : Mentakab, Pahang Address : No.8, Jalan Saksofon 33/15 Taman Alam Indah 40400 Shah Alam, Selangor Darul Ehsan Interest : Reading Qualification : Diploma in Accountancy at UiTM Kampus Bandaraya Johor Bahru Bachelors of Accounting (School of Business Administration, California) Position : Chief Financial Officer (CFO) Skills : Excellent in spoken and written Melayu languages and English languages. Create and assess financial statements and budget documents. Recognize and be responsive to the needs of all clients of the organization, including funding organizations, the Board of Directors, local community advocates, participants, and employers. Experience : Accounting & Finance Manager (2008-2012) Details of the Post : Managing the financial risks of the corporation, financial planning and record-keeping, as well as financial reporting to higher management. Communicating financial performance and forecasts to the analyst community 13
Name : Mohd Hafizuddin bin Mohd Noor Date of birth : 7 January 1984 Place of birth : Hospital Daerah Pontian Address : No. 67, Kg Parit Selangor, Batu 32, 81500, Pekan Nenas, Johor Darul Takzim Interest : Computer Literation and Music Qualification : Diploma in Accountancy at UiTM Kampus Bandaraya Johor Bahru Position : Chief Human Resource Officer (CHRO) Skills : Excellent in speaking and writing Malay language and English language. Good in computer skills such as Microsoft windows, Office words, Spotfire tools analysis, and MiniTab Tool analysis. Work in team, helpful and willing to share knowledge, religious and high in manner. Experience : Part time job in Tamasek Industries as accountant clerk for one year. (2011-2012) Involve in control account, ledgers, partnership and taxation. Details of the post : Emphasize additional aspects of HR leadership, such as delivering results with a global team. Helps the company build sustainable competitive advantage through the selection and development of top talent that possess capabilities that help differentiate the company from its competitors. Managing corporate capabilities includes dealing with rapid changes in technology, globalization, and the increasingly complex external context of government regulations and public policy.
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5.0 LOCATION OF THE COMPANY
RASEAN ENTERPRISE Lot 2013 Jalan Pendidikan, Taman Universiti, 81300 Skudai, Johor Bahru 15
6.0 ADMINISTRATION PLAN 6.1 Administration Objectives RASEAN ENTERPRISE is a business that provides services such as printing and photocopying which the management has its missions and objectives that are aimed to support the achievement of the business.
1. To generate a better income with the higher rate of profit in order to raise up the business capital to stabilize the business position.
2. To become the first choice in designing wedding card, business card and banner among Skudai residents.
3. Become a well-establish company in Malaysia
4. To get maximum printing tenders from our customers that is wedding planner, businessman and students and staff of UTM
5. To attract investors from neighbouring countries in order to open branches at their countries.
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6.2 Organization Strategies Strategies are the most important way to measure the implementation and the workflow business to run smoothly. RASEAN ENTERPRISE has its own strategies in measuring the achievement of goals and successfulness. The strategies that we have planned are:
1. We will conduct mass advertising throughout the year.
2. We will make sure the quality of our products satisfied the customers and accept all their comments and feedback to improve our company.
3. Open branches all over Malaysia.
4. Promote our blog to our target market.
5. Try to have a business relation with other potential company that can support our establishment.
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6.3 Organization Chart
CHIEF EXECUTIVE OFFICER Saleha Anum binti Manap CHIEF MARKETING OFFICER Siti Nadzirah binti Zakariah CHIEF FINANCIAL OFFICER Nurul Shahierah binti Ismail CHIEF OPERATING OFFICER Noor Erra Amira binti Adam CHIEF ADMINISTRATIVE OFFICER Mohamad Azrulnizam bin Pahing CHIEF HUMAN RESOURCES OFFICER Mohd Hafizuddin bin Mohd Noor 18
7.0 MARKETING PLAN 7.1 Service Description
RASEAN ENTERPRISE provides printing for the people. This includes printing invitation(wedding) cards, printing banner, printing business card (name card), as well as ordinary printing, photocopy and scanning. Service will offer by order it online or by walk-in basis. For the invitation cards and business cards the customers can choose from pre-existing patterns or custom design. The pre-existing patterns are chosen from an extensive catalog. These catalogs are available in our blog so that the customers can be viewed and ordered via online, providing them with flexibility and convenience. For the custom design, we have designers that will help the customers to design the products. For the banner, the customers will provide the design and our designers will make some improvement on their design with their consent. We also provide printing, photocopy and scanning for the walk-in customers. We will regularly communicate with the customers to ensure the maximum customers satisfaction.
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7.2 Target Market
1. Wedding planner 45% of our target customers are wedding planner. They are known as the most users of printing facilities. They will use the services of printing to print mostly banner and wedding cards.
2. UTM students and staff Other 30% of our target customers are students and staff of UTM. This population is our second largest target because our company is near the UTM. Students and staff need to print out their paperwork and assignments.
3. Businessman We target that 20% of our customers will be the businessman. This is because, our company is located at the industrial area. Many businessmen will use our services to print out their proposal, business document or maybe their business card.
4. Others We expect about 5% of our customers are residents from the local area. These include household, public and etc.
45% 30% 20% 5% TARGET MARKET Wedding planner Businessman Students and staff of UTM Others 20
7.3 Market Size Market size is total potential purchase that is expected from the target market. Estimation of market size required information regarding the particular market the business intends to enter. The potential purchase includes purchase of the competitor within the same market. Skudai is a develop city where there are many infrastructure and services provided to its surrounding. Skudai is also surrounded with working place, university and housing area. Besides that, each of the area within Skudai is provided with public transportation such as busses and taxis. Furthermore, Jusco Taman Universiti Shopping Centre which is an established shopping complex is situated in Skudai. From the seasonal factor, Skudai will be crowded with people during seasonal event such as New Year, Hari Raya, Chinese New Year and other event. Our company that is RASEAN ENTERPRISE considers that 40% of the wedding planner in Skudai will be our customer because our company provides service of making interesting banner and wedding card. 25% of the students and staff of University Technology Malaysia is also will be our future customers because we also provide the service of Photostat and printing for their assignments, paperwork and etc. Lastly, we estimate that 15% of the businessman that work around our company will use our services as we provide services of printing business documents and business card.
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7.4 Main Competitors At our location, RASEAN ENTERPRISE has some competitors that provide the same services like us. RASEAN ENTERPRISE has three competitors in printing services which is Intelligent Printing Shop, Happy Bee Online Printing Enterprise and Inspirasi Bookstore. We look these competitors in the positive ways to improve our company in providing the best services to customers. RASEAN ENTERPRISE also looks the competitors as a healthy challenge. We just want to make a variety in market competitors especially at Jalan Pendidikan. So, customers have many choices to meet their preferences. At the same time, RASEAN ENTERPRISE will also provide goods and quality services to meet their expectation and satisfying customers wants. The similarity with the competitors is providing services related to printing services but our company provides sub services that differentiate our company from the competitors like offering drinks to customers, membership card, and gives voucher to our regular customers.
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Major competitor Company Strength Weaknesses
INTELLIGENT PRINTING SHOP
The company already establish Have regular customers Have good marketing strategies Give good services It is commonly known in east Malaysia The services are too expensive. Lack of promotions Lack of workers
Minor competitors Company Strength Weaknesses
HAPPY BEE ONLINE PRINTING ENTERPRISE The company already establish Good promotion deal Have variety services The place have unlimited space Inexperience of employees
INSPIRASI BOOKSTORE The company already establish Have strategic place Have friendly employees Lack of promotion Service that provided too expensive Provide only printing service
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7.5 Market Share Market share is the percentage of the market that had been control of the company. The table show the market share of other competitors before RASEAN ENTERPRISE enter the market. No Name of Company Market Share (%) Estimate Sales every Year (RM) 1 Intelligent Printing Shop 40 750,000 2 Happy Bee Online Printing 35 700,000 3 Inspirasi Bookstore 20 380,000 4 Others 5 170,000
TOTAL 100 2,000,000
Below is the pie chart representing the percentage of market share before RASEAN ENTERPRISE enters the market.
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After the company has analysis the strength and the weaknesses of the competitors, RASEAN ENTERPRISE had target to take over 10% of the market. The table shows the expecting market share of RASEAN ENTERPRISE and the other competitors. No Name of Company Market Share (%) Estimate Sales every Year (RM) 1 RASEAN ENTERPRISE 10 350,000 2 Intelligent Printing Shop 38 700,000 3 Happy Bee Online Printing 32 660,000 4 Inspirasi Bookstore 16 360,000 5 Others 4 150,000
TOTAL 100 2,220,000 Below is the pie chart representing the percentage of market share after RASEAN ENTERPRISE enters the market.
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8.0 OPERATION PLAN 8.1 Service Planning Flow chart of the process of service
Greet the customer
Walk the customer to the discussion room or waiting section
Obtain information from the customer
Discuss and suggest about the design
Ask the customer to come back when the sample is ready
Finish the order
Get the feedback
Make the amendment accordingly
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Service Planning
Our service plan starts with greeting the customer that comes into the shop. This is because when we greet the customers, they will feel comfortable and appreciated and make them want to come again to the shop. For the customers that order through our blog or email, we will entertain them nicely. After they walk into the shop, we will invite the customer to the discussion room or waiting section depends on what service they need. If the customer need service such as make business card, printing banner and design wedding card, we will walk them to the discussion room, so they will feel more comfortable to discuss. Other than that, we will walk the customer to the waiting section. We will obtain information from the customer about the design that they want and suggest them our idea while showing our catalogue. We will offer the sub service to the customer that is drinks. That is for entertain the customer so that they can delivered their idea properly. After the discussion, we will get the agreement from the customer on the final decision of the design that they want. Then we will ask them to come back when the sample is ready to make sure that the customer satisfies with the design. The customer is allowed to make any improvement on the sample until they satisfies with the design. When the sample satisfies the customer, we will finish the order and delivered the product to the customer. After sales, feedback will be obtained from the customer. We have provided feedback forms to obtain customer comments on our services in terms of time, services and quality of the product. That was stated in our company policy to obtain feedback after sale services. Then we will improve our service based on that comments and feedback.
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8.2 Operation Layout
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8.3 Materials Planning When we start our business, we budget the materials cost would be RM6,000 for all materials such A4 papers, business card paper, wedding card paper, envelope, ink for printing machines and accessories for the wedding card. So we ordered the materials within the amount that we estimated and we managed to get low prices for the materials from GCH Retail (Malaysia) Sdn. Bhd. This company is our main dealer for our business. From the materials that we ordered when we start our business within RM6,000 cost budgets, for first to second month, the quantity of the materials is still enough to cover our operation cycle since we just open our printing shop, so the usage is still little. So we will not order the materials to add up into our store. For third month and the following month, we will start to order and replace the materials by monthly order. We set up the budget cost will be RM3, 000 per month for all the materials. We have estimated our order to be in some quantity for the material per month but it is also depends on customers order especially in the wedding season. We will replace the materials every month so that our store will not lack of materials to fulfill customers order.
8.5 Manpower Planning We discussed that the worker is from our partner and outsiders. This is because, some of our partners are qualified to work as a designing for wedding card, and the rest we will hire the outsiders.
Hafiz as Human Resource Manager will set the duties for the workers including some of our partner. Hafiz will make sure that all the workers come to work on time and rotating queue for their break time. Hafiz also will assist the operators job. We will tell the customers to make appointment so that it will be easier for Hafiz to scheduling works.
Nad and Azrul will be the designer of wedding card and business card. Shahierah will be the receptionist and cashier as well as managing online order as she will always be around the shop. We also hired 3 workers, which are one is receptionist that will assist Shahierah, one will manage for print and photocopy and the other one as the operator. The three workers are permanent workers.
Anum or Erra will replace the position for Hafiz and Shahierah while they are having their break or cannot attend to work. If we get many orders, the workers only can have their break for 1 hour because the order must be finish on time. When there are no customers, they can go for their break for 2 hours.
Day On duties Off duties Monday Hafiz, Nad, Shahierah, Erra, two workers Anum, Azrul, one worker Tuesday Everyone except Hafiz Hafiz Wednesday Anum , Nad, Hafiz, Shahierah , Azrul, one worker Erra, two workers Thursday Anum, Hafiz ,Azrul, Erra, 2 workers Shahierah, Nad, one worker Friday OFF DAY Saturday ALL - Sunday ALL -
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8.6 Overhead Requirement Overhead requirement that RASEAN ENTERPRISE needs is electricity, waters, telephones and WIFI. Electricity is very important to the operation of RASEAN ENTERPRISE because we use electricity to operate the machine. Our company will be operated from 10 a.m. until 8 p.m on weekdays and 10 a.m. until 10 p.m. on weekend. That is why cost of electricity is very high for every month. For water expenses, the cost was not high because we do not use it for printing and just for necessities for the workers. For WIFI, the cost is fixed per month. For telephone bills, we already limit it for RM200 per month because usually the customer will call us for appointment.
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8.7 Operation Hours RASEAN ENTERPRISE will open every day except Friday, but the time is varying for weekdays and weekend. The business is open from 10am to 8pm for weekdays. For weekend, the business is open from 10am to 10pm. The recess time is depends on the customers order. If there are many orders, we only give 1 hour for workers to rest. If there are plenty or no order, we will give 2 hours rest for workers. The rest hour is not straight 2 hours. We give 1 hour for first rest and 1 hour for another rest. The recess time are divided equally to male and female workers. For Saturday and Sunday, there will be no staff takes their day off due to many customers.
Day Hour Monday - Thursday 10am - 8pm Friday Off day Saturday - Sunday 10am 10pm 35
8.8 License, Permits and Regulations Required
RASEAN ENTERPRISE has to get licenses from the related bodies and authority in order to run the business smoothly. The licenses that are required are:
1. Premise and sign board license from MPJBT (Form MPJBT-JPL-KP-01-A1)
2. License for outdoor advertising from MPJBT (Form MPJBT-JPL-KP-01-B1)
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8.9 Project Implementation Schedule Activities Deadlines Durations Incorporation of business March - May 2013 3 months Application for permits and license March - May 2013 3 months Searching for business premise June - July 2013 2 months Renovation of premise August 2013 3 weeks Setting Fixtures and fittings August 2013 5 days Procurement of stocks and materials September 2013 1 month Searching for workers October - November 2013 1 months Final Checklist November 2013 1 day Grand Opening December 2013 -
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9.0 Financial Plan 9.1 Pro-Forma Income Statement RASEAN ENTERPRISE PRO-FORMA INCOME STATEMENT
9.3 Financial Ratio Analysis FINANCIAL RATIO ANALYSIS
LIQUIDITY Current Ratio 96.527 : 1 Quick Ratio (Acid Test) 95.527 : 1 LEVERAGE Debt Ratio 19.23% PROFITABILITY Gross Profit Margin 90% Net Profit Margin 5.49% ACTIVITY Stock Turnover Ratio 70 times
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9.4 Depreciation schedule
Fixed Asset Office Equipment Cost (RM) 44,873 Method Straight Line Economic Life (yrs) 5 Year Annual Depreciation Accumulated Depreciation Book Value