BBSB4103

1.0 INTRODUCTION
TENAGA NASIONAL BERHAD

1.1 Organisation Background
On 22 June 1965, Central Electricity Board (CEB) o t!e "ederation o
#alaya $a% rena&ed a% t!e 'ational Electricity Board o t!e State% o #alaya
('EB). Co&&itted to lon( ter& )ro(ra&&e o (ro$t! and e*)an%ion +ac,ed
+y )lan% careully crated and laid do$n in t!e )eriod o CEB, 'EB i% no$
ir&ly led +y a #alay%ian a% t!e CEO.
By t!e -0%, t!e Board $a% %u))lyin( t!e $!ole .enin%ular $it! electricity,
%trate(ically re)lacin( t!e .era, /i0er 1ydro Electric By 19-4, in%talled
ca)acity !ad &ore t!an dou+led to 1,329.2 #3 e*ceedin( )ea, de&and +y a
!ealt!y &ar(in. 4t% con%u&er +a%e no$ nu&+ered 1,965,162 $it! re0enue o
a))ro*i&ately /#2.2 +illion and i*ed a%%et% clo%e to /#5.5 +illion, a% $ell
a% 24,--2 %ta.
5ee)in( t!e nation6% intere%t in &ind, t!e (o0ern&ent relentle%%ly )ur%ued it%
ulti&ate o+7ecti0e and t$o )iece% o le(i%lation $ere )a%%ed to re)lace t!e
e*i%tin( Electricity 8ct, and to )ro0ide or t!e e%ta+li%!&ent o a ne$
cor)oration 9 :E'8;8 '8S4O'8< BE/18B (:'B), )ur)o%eully
re)lacin( t!e 'EB (Succe%%or Co&)any 8ct). =atu, 17. 4+a, +in 8+u
1u%%ein +eca&e t!e la%t =e)uty C!air&an and ;eneral #ana(er o t!e 'EB
and t!e ir%t #ana(in( =irector o :'B.
On 1 Se)te&+er 1990, .ri&e #ini%ter =ato Seri =r. #a!at!ir +in #o!a&ad
oicially )roclai&ed :'B a% t!e !eir and %ucce%%or to 'EB. :'B +eca&e a
)ri0ate co&)any $!olly>o$ned +y t!e (o0ern&ent? on t!e %a&e day, :an Sri
=ato 1a7i (=r) 8ni +in 8ro)e $a% a))ointed C!air&an.
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1.2 ision and !ission
TNB ision
@:o Be 8&on( t!e <eadin( Cor)oration% in Ener(y and /elated Bu%ine%%e%
;lo+ally@
TNB !ission
A3e 8re Co&&itted to E*cellence in Our .roduct% and Ser0ice%B
1." S#ar$d a%u$s
.o$erin( t!e nation or o0er a decade, :E'8;8 '8S4O'8< BE/18=
(:'B) i% t!e lar(e%t Electricity utility in #alay%ia $it! &ore t!an /#62.0
+illion a%%et%. Co&&itted to )ro0idin( unco&)ro&i%in( e*cellence, our
Co&)any i% li%ted on t!e &ain +oard o Bur%a #alay%ia, C e&)loy%
a))ro*i&ately 2-,000 )eo)le to %er0e a cu%to&er +a%e o o0er %e0en &illion
in .enin%ular #alay%ia C Sa+a!. :oday, :'B continue% to lead t!e eort in
o%terin( en!anced econo&ic C %ocial de0elo)&ent in t!e country.
/eco(ni%ed or it% out%tandin( )eror&ance, re(ionally C (lo+ally, :'B6%
core +u%ine%%e% re%t in t!e (eneration, tran%&i%%ion C di%tri+ution o
Electricity. 3it! a total in%talled (eneration ca)acity o a+out 11,200 #3
(includin( SESB C 5a)ar Ener(y Denture%), :'B i% tru%ted or deli0erin(
relia+le C eicient )roduct% C %er0ice%. 4n .enin%ular #alay%ia, :'B
contri+ute% to 55 )er cent o t!e total indu%try ca)acity t!rou(! %i* t!er&al
%tation% C t!ree &a7or !ydroelectric %c!e&e%. 4n addition, :'B &ana(e% C
o)erate% t!e 'ational ;rid, a co&)re!en%i0e tran%&i%%ion net$or, t!at i% al%o
interconnected to :!ailand C Sin(a)ore. "urt!er&ore, e&)loyee%6
co&)etencie% are continuou%ly en!anced t!rou(! %tructured )ro(ra&&e% to
en%ure to)&o%t )roiciency, earnin( :'B un%ur)a%%ed re)utation? :'B i% t!e
only 8%ian Ener(y Co&)any %!ort>li%ted a% one o i0e inali%t% or t!e
A.o$er Co&)any o t!e EearB in t!e 2002 .latt% ;lo+al Ener(y 8$ard%. On
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to) o t!at, :'B $a% al%o t!e )roud $inner or :!e .ri&e #ini%ter6% 4ndu%try
E*cellence 8$ard or 2002.
.a%%ionate at $!at $e do, :'B t!rou(! it% %u+%idiarie%, !a% +een %ucce%%ul in
ot!er di0er%iied acti0itie%, $!ic! include &anuacturin( tran%or&er%, !i(!>
0olta(e %$itc!(ear% C ca+le% a% $ell a% in t!e )ro0i%ion o .roe%%ional
Con%ultancy %er0ice%.
8t :'B, $e +elie0e t!at educatin( C in%)irin( leader% i% unda&ental in
ac!ie0in( a +ri(!ter uture? !ence, Fni0er%iti :ena(a 'a%ional (F'4:E') i%
ai&ed at )roducin( out%tandin( indi0idual% in 0ariou% ield%. 8% )art o our
co&&it&ent to education, a tru%t oundation > E8E8S8' :E'8;8
'8S4O'8< i% al%o or&ed to di%co0er C %u))ort uture leader%.
:'B i% dedicated to en!ancin( t!e Guality o lie C )lace% (reat e&)!a%i% on
it% en(a(e&ent $it! t!e co&&unity to en%ure t!at %ociety (ain% C +eneit%
ro& our eort% a% $e +elie0e in (i0in( +ac, to t!e co&&unity $e %er0e.
2.0 HO&STEDE'S ALUE DI!ENSION
2.1 (o)$r Distanc$ Ind$* +(DI, t!at i% t!e e*tent to $!ic! t!e le%% )o$erul
&e&+er% o or(aniHation% and in%titution% (li,e t!e a&ily) acce)t and e*)ect
t!at )o$er i% di%tri+uted uneGually. :!i% re)re%ent% ineGuality (&ore 0er%u%
le%%), +ut deined ro& +elo$, not ro& a+o0e. 4t %u((e%t% t!at a %ocietyI% le0el
o ineGuality i% endor%ed +y t!e ollo$er% a% &uc! a% +y t!e leader%. .o$er
and ineGuality, o cour%e, are e*tre&ely unda&ental act% o any %ociety and
any+ody $it! %o&e international e*)erience $ill +e a$are t!at Iall %ocietie%
are uneGual, +ut %o&e are &ore uneGual t!an ot!er%I.
.o$er di%tance i% oten relected in t!e !ierarc!ical or(ani%ation o
co&)anie%, t!e re%)ect t!at i% e*)ected to +e %!o$n +y t!e %u+ordinated to
t!eir %u)erior, can +e %een in :ena(a 'a%ional6% !ierarc!y. :ena(a 'a%ional
!a% %tron( Hig# (o)$r Distanc$ a% %!o$n +y t!eir centrali%ed co&)anie% and
%u+%idiarie% $it! %tron( !ierarc!ie%. :!ere are lar(e (a)% in co&)en%ation,
aut!oritie% and re%)ect $it!in t!e or(ani%ation.
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2.2 Indi-idua%is. +ID, :!e conce)t i% one o t!e &o%t reGuently di%cu%%ed and
re%earc!ed conce)t%. 1o%tede deine% t!i% di&en%ion a%J @indi0iduali%&
)ertain% to %ocietie% in $!ic! t!e tie% +et$een indi0idual% are loo%eJ e0eryone
i% e*)ected to loo, ater !i&%el or !er%el and !i% or !er i&&ediate a&ily.
Collecti0i%& a% it% o))o%ite )ertain% to %ocietie% in $!ic! )eo)le ro& +irt!
on$ard% are inte(rated into %tron(, co!e%i0e in>(rou)%, $!ic! t!rou(!out
)eo)leI% lieti&e continue to )rotect t!e& in e*c!an(e or unGue%tionin(
loyalty.@
:!i% conce)t i% t!e &o%t )o)ular a&on( t!e 1o%tede di&en%ion%. 4t i%
reGuently cited in a 0ariety o intercultural re%earc!, a% 1o%tede )oint% out,
%o&eti&e% conu%in(ly and conu%ed $it! ot!er di&en%ion% (1999). 4t &ay not
+e e*tre&ely %ur)ri%in( t!at t!i% di&en%ion i% )o)ularJ 4t i% t!e di&en%ion t!at
i% &o%t ea%ily (ra%)ed and reGuently encountered $!en loo,in( at ot!er
cultural +e!a0ioural )attern%.
Sta at :ena(a 'a%ional !a% Lo) ID +a%ed on o+%er0ation, $!ere t!ey
$or,in( in !ar&ony i% a &ore i&)ortant t!an +ein( !one%t. :!ey tend to
$or, or intrin%ic re$ard and e&)!a%iHin( on +uildin( %,ill% and +eco&in(
&a%ter in $!at t!ey do.
:!ey are %een to %!o$ re%)ect or a(e and $i%do& +ut !a0e to %u))re%%
eelin(% and e&otion% to $or, in !ar&ony. :radition% are re%)ected %o
c!an(e% !a0e to +e introduced %lo$ly.
2." !ascu%init/ +!AS, 0er%u% it% o))o%ite, e&ininity reer% to t!e di%tri+ution o
role% +et$een t!e (ender% $!ic! i% anot!er unda&ental i%%ue or any %ociety
to $!ic! a ran(e o %olution% are ound. :!e 4B# %tudie% re0ealed t!at (a)
$o&enI% 0alue% dier le%% a&on( %ocietie% t!an &enI% 0alue%? (+) &enI%
0alue% ro& one country to anot!er contain a di&en%ion ro& 0ery a%%erti0e
and co&)etiti0e and &a*i&ally dierent ro& $o&enI% 0alue% on t!e one
%ide, to &ode%t and carin( and %i&ilar to $o&enI% 0alue% on t!e ot!er. :!e
a%%erti0e )ole !a% +een called I&a%culineI and t!e &ode%t, carin( )ole
Ie&inineI. :!e $o&en in e&inine countrie% !a0e t!e %a&e &ode%t, carin(
0alue% a% t!e &en? in t!e &a%culine countrie% t!ey are %o&e$!at a%%erti0e and
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co&)etiti0e, +ut not a% &uc! a% t!e &en, %o t!at t!e%e countrie% %!o$ a (a)
+et$een &enI% 0alue% and $o&enI% 0alue%.
:ena(a 'a%ional !a% Hig# !AS $it! t!e tec!nical %ta co&)ri%e%
&ore &en t!an $o&en. :!ey +alanced it , !o$e0er in )lacin( $o&en %ta in
ad&ini%tration and &ana(e&ent oice% $!ere t!ere i% a $ell deined
di%tinction +et$een &en6% and $o&en. #en are %een to +e &a%culine $it!
t!eir tec!nical $or,% and $o&en are e*)ected to e*cel in ad&ini%tration and
&ana(e&ent.
2.0 Unc$rtaint/ A-oidanc$ Ind$* +UAI, deal% $it! a %ocietyI% tolerance or
uncertainty and a&+i(uity? it ulti&ately reer% to &anI% %earc! or :rut!. 4t
indicate% to $!at e*tent a culture )ro(ra&% it% &e&+er% to eel eit!er
unco&orta+le or co&orta+le in un%tructured %ituation%. Fn%tructured
%ituation% are no0el, un,no$n, %ur)ri%in(, dierent ro& u%ual. Fncertainty
a0oidin( culture% try to &ini&iHe t!e )o%%i+ility o %uc! %ituation% +y %trict
la$% and rule%, %aety and %ecurity &ea%ure%, and on t!e )!ilo%o)!ical and
reli(iou% le0el +y a +elie in a+%olute :rut!? It!ere can only +e one :rut! and
$e !a0e itI. .eo)le in uncertainty a0oidin( countrie% are al%o &ore e&otional,
and &oti0ated +y inner ner0ou% ener(y. :!e o))o%ite ty)e, uncertainty
acce)tin( culture%, are &ore tolerant o o)inion% dierent ro& $!at t!ey are
u%ed to? t!ey try to !a0e a% e$ rule% a% )o%%i+le, and on t!e )!ilo%o)!ical and
reli(iou% le0el t!ey are relati0i%t and allo$ &any current% to lo$ %ide +y %ide.
.eo)le $it!in t!e%e culture% are &ore )!le(&atic and conte&)lati0e, and not
e*)ected +y t!eir en0iron&ent to e*)re%% e&otion%.
:ena(a 'a%ional Ber!ad !a% Hig# UAI $!ere +u%ine%% and ot!er &atter% are
conducted $it! lot% o rule% and )olicie% $it! %tructural need%. 8% e*)ected in
a !i(! F84 culture, %en%e o ner0ou%ne%% %)urn% !i(! le0el o e&otion and
e*)re%%ion and dierence% are a0oided.
:!i% can +e %een $!en %u)er0i%or% are e*)ected to )lan and )re)are,
co&&unicate oten and early, )ro0ide detailed )lan% and ocu% on t!e tactical
a%)ect% o a 7o+ or )ro7ect.
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2.1 Ho2st$d$ -a%u$ ind$*
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((Source: http://www.geert-hofstede.com/hofstede_malaysia.shtml)
8ccordin( to 1o%tede6% re%earc!, #alay%ian !a% 1i(! .=4, <o$ 4=D, 80era(e
#8S and <o$ F84. Co&)arin( t!e re%earc! $it! o+%er0ation &ade at :ena(a
'a%ional 8lor Setar, $e can ind t!at 1o%tede6% 0alue are true e*ce)t or F84
$!ere it i% !i(! t!e or(aniHation.
3.0 CULTURE CO!(ARISON
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:radin( and retail a% our% do not need a or&al !ierarc!y or centraliHed aut!oritie%.
:!e indu%try it%el i% a latter or(aniHation $!ere %u)er0i%or% and e&)loyee% are
con%idered al&o%t eGual% (Lo) (D,. :ea&$or, i% a))reciated and deci%ion &a,in(
&ay in0ol0e a% &any )eo)le a% )o%%i+le.
:!e %i&ilaritie% in tradin( and retail indu%try are t!ey6re Hig# ID, $!ere
acco&)li%!&ent% are ac,no$led(ed? idea% and de+ate% are encoura(ed. 8 Hig# !AS
culture i% o+%er0ed $!ere &en are &a%culine and $o&en are e&inine $!ic! t!ere i%
a $ell di%tinction +et$een &en6% and $o&en6% $or,. :!e UAI in tradin( and retailin(
indu%try are Lo) $!ere t!ere tend to +e an inor&al +u%ine%% attitude $it! ri%,
acce)tance +ut &ore concern $it! lon( ter& %trate(y rat!er t!an concentratin( on
daily +a%i%.
4.0 CONCLUSION
3!en related to nationality, culture +eco&e% t!e %!ared 0alue% a&on( indi0idual%
$it!in a certain national en0iron&ent (8n$ar and C!a,er, 2003, ).44). 1o%tede
ac,no$led(e% t!e e*i%tence o 0ariation% in +e!a0iour a&on( t!e &e&+er% o any
culture. 8ccordin( to !i&, cultural )attern% only %!o$ t!e )o%%i+le and under%tanda+le
reaction% and +e!a0iour +a%ed on one6% )a%t. 4t i% i&)o%%i+le to !a0e all indi0idual% ro&
one )articular country +e!a0in( e*actly t!e %a&e (1o%tede, 1991).
/E"E/E'CE
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