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Innovation in Event Management
space & Creation of a tangible
Brand presence - Valay Lakdavala
NeoNiche Integrated Solutions Pvt. Ltd. 03:32 Brand , NeoNiche
Perspective from a students future.
It all began with the era of theatres and
lm productions, the so called 'event
management industry'
With more and more global MNC's
investing in India, the need for corporate
event management companies has been
on an all time high. Brand launches,
seminars, conferences, trade shows, awards ceremony, MICE, Networking events we
have 10 of them happening everyday in every metro city and who else can manage all of
them right from building concepts to execution of the campaign on ground in a most
unique way with the best ROI.
Innovation in online technology has brought radical dierence in the way an individual
experiences a brand. The substantial improvement in the AV equipments, stage and
lighting instruments has added a surprised wow factor to the audience experience . The
growing Tablets and smart-phones users have increased thirst of information on the digital
medium, and this change is not only limited to the world wide web it is quickly shifting to
the business spheres. Mobile applications have become the next-generation platforms for
event management from broadcasting an event to locating it on the map, you can do it all

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on your mobile. Mobile Apps nowadays have become advanced enough to take care of
almost all your personal needs. The FIFA world cup was great fun this year not only by its
fame but by its ability to engage larger group of audience by a cool aap that gives real time
information on schedules, players line-ups, updates. Social media has innovated our way
of connecting with a huge audience pool at any given moment. Linked in, Facebook and
Twitter are the social drivers that connects individuals globally in rapid, cost eective and
most personalised way.
The event industry has grown exponentially in size and prole over the last 5 years. As it
continues to grow new areas of knowledge and innovation will become increasingly
important to facilitate the increasing strategic expectation of any event.
Core areas of project management, logistics and nancial planning will have to be
rebalanced and supplemented with strategic planning, technology integration and
knowledge across multiple platforms. Event management is an exciting and growing
industry where no two projects are same, a unique career for people who have a passion
for planning, out of the box thinking and zeal for innovation.
was all about building pandals and renting set, sound and lights for regional functions.
Strong Network and creativity in production were the drivers to success, the events
industry then was a execution and planning tool across limited platforms like print media
and broadcasting channels, the focus was BTL approach of awareness by visual appeal.
Globalisation, technology advancement and digital media has brought an exponential
change in the way the event industry is perceived today, with an urge to inuence the
audience brands today expect the event managers to achieve their marketing objective
(whether it is a TV serial or a product launch) by creating a emotional and personalised
connect with the audience for a long lasting brand recall.
-Valay Lakdavala, Director, NeoNiche.

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