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We are pleased to invite you to our next afternoon event:

Go Asia!
Thursday, August 28, 2014. Google Campus TLV
98 Yigal Alon Street, Electra Tower, Tel Aviv, 26
floor, Events Zone Space
Go Asia! A highly valuable event on funding and business opportunities in East Asia. We
will learn about funding programs available to companies collaborating with East Asian
partners on joint R&D projects. Next, we'll hear from the Israel-Asia Chamber of Commerce
about business opportunities and also receive an expert's view on the legal aspects of
collaboration with East Asian markets, and finally we'll get an in-depth view of the Chinese

Government Funding Opportunities Session

15:30 16:00: Gathering and Mingling
16:00 16:05: Welcome notes Ms. Anat Landa, Marketing Director, FreeMind Group
16:05 16:15: Government funding an overview of the open calls for collaboration via
the OCS and MATIMOP Ms. Hadas Kroitoru Program Manager Asia
Pacific Desk, MATIMOP
16:15 16:30: SIIRD Foundation: A Bi-National Fund supporting joint R&D projects
between Israel and Singapore Adv. Shirley Refuah, Senior Manager,
Singapore Israel Industrial Research & Development Foundation
16:30 16:45: SIIRD Case Study Mr. Asaf Alperovitz CEO, Allium Medical
16:45 17:00: Break

Business Opportunities Session

17:00 17:20: Ilan Maor, Managing Partner, SHENG-BDO Ziv Haft China BD and Vice
President of the Israel-Asia Chamber of Commerce and the Vice Chairman
of the Israel-China Chamber of Commerce
17:20 18:00: Legal perspective Dr. Ayal Shenhav, Founder, Shenhav & Co., Advocates &
18:00 18:20: Business Development in the Chinese Market Yael Einav, Founder, YChina

Please note: the seminar will be held in Hebrew

For more information about this event, please contact Anat Landa at:
anatl@freemindconsultants.com , 052-8540159

Register Here!

Our partners:

About the speakers:

Adv. Shirley Refuah, Senior Manager Singapore Israel Industrial Research & Development
Adv. Shirley Refuah earned her degree in Political Science from Tel-Aviv University in 1996,
followed by a degree in Law (LL.B.) from the Interdisciplinary Center Herzliya in 1999. She
worked between 1997 and 1999 at Herman Makov & Co., where she dealt with business &
corporate law, aviation law, civil and commercial law, labor laws and pension. Between 2000
and 2002, Adv. Refuah worked at the Office of the Chief Scientist at the Ministry of Economy
(formerly the Ministry of Industry, Trade and Labor) as an advisor to the Deputy Chief
Scientist. In this position, Adv. Refuah was involved in the negotiation and composition of
bi-national and multi-national agreements for support of industrial R&D cooperation.
Between 2002 and 2003, Adv. Refuah worked as Director of International Relations &
Cooperation for South East Asia at MATIMOP the Israeli Industry Center for R&D, an
agency working on behalf of the Office of the Chief Scientist. In this capacity, Adv. Refuah
managed all aspects of international cooperation between Israel and Asian countries,
particularly with India, China, Taiwan and Hong Kong. For the last eleven years, Adv. Refuah
has served as the Senior Manager of the Singapore-Israel Industrial R&D Foundation (SIIRD).
Her work focuses on managing ongoing projects through the facilitation of partnerships,
technological interim and final evaluation meetings and audit assessments, monitoring
projects for accuracy and adherence to budget, and assisting Singaporean and Israeli
companies to find technological partners for joint innovative projects in industrial R&D.

Mr. Asaf Alperovitz CEO of Allium Medical
Mr. Alperovitz has been Allium's CEO since August 2012. Prior to joining Allium Asaf served
as the CFO of Syneron Medical Ltd. (NASDAQ: ELOS). Prior to that, he served as the Israeli
Site Manager and CFO of Omrix Biopharmaceuticals, a J&J Company. From 2005 to 2008 he
served as the CFO of Tefron Ltd. From 2003 to 2005, Asaf was the CFO of Corigin Ltd., an
enterprise Software Company. Asaf held various management positions in the high-tech
area of Ernst & Young, both in Israel and in California, for eight years including the
management of the Israeli Desk of Ernst & Young in California. He has a strong international
industrial and transaction background. Mr. Alperovitz is a Certified Public Accountant and
holds a Bachelor's degree in Accounting and Economics and a Masters in Business
Administration from Tel Aviv University.

Ilan Maor, Managing Partner, SHENG-BDO Ziv Haft China BD

As of January 2008, Ilan has been acting as the Managing partner of SHENG-BDO Ziv Haft, a
leading business development, investment and technology cooperation company with
presence and operations in China and Israel. Ilan heads the company's operations in Israel
and its marketing and technological cooperation sector. Ilan Maor have also been serving as
the Vice President of the Israel-Asia Chamber of Commerce and the Vice Chairman of the
Israel-China Chamber of Commerce, since being elected to this post in June 2009. Before
joining SHENG-BDO Ziv Haft in 2008, Ilan headed the Economic Department responsible for
Asia-Pacific, Russia and the CIS region, as well as for economic international organizations, at
the Israel Ministry of Foreign Affairs. Ilan also served as the head of the Israeli negotiating
team with the OECD. Between 2001-2005 Ilan served as the Consul General of Israel in
Shanghai. He was the first (and only) Israeli diplomat to be listed among the 100 Most
Influential People in the Israel Economy list, published by Israel's leading business
magazine, The Marker". Ilan also served as Director at the Israel Economic and Culture
Office in Taipei, as well as the Deputy Chief of Mission, at the Embassy of Israel in
Kathmandu. Ilan holds an MBA from the Thames Valley University and a B.A. with honors
from Tel Aviv University.

Dr. Ayal Shenhav - Shenhav & Co., Advocates & Notary
Dr. Ayal Shenhav is ranked by Legal 500 and Chambers as one of the leading lawyers in Israel
in High Tech and Taxation. Dr. Shenhav represents many of Israel's leading venture capital
and private equity funds, advising them on their formation, tax efficient structuring, and
operations. Dr. Shenhav has also been involved in dozens of complex financing transactions,
representing the investors, companies and founders. Dr. Shenhav has been involved in
numerous M&A transactions representing target companies, acquiring companies, investors
and more. Dr. Shenhav is an Adjunct Professor at the Tel Aviv University and the
Interdisciplinary Center Hertzliya.

Yael Einav, Founder YCHINA
A highly sought-after Sinologist in the field of business development in Israel has been active
in China since 1988, with over10 years of high level executive experience. Yael has been
involved in numerous signed deals between Israeli companies and Chinese companies. Yael
is the Founder of YChina Ltd. a company specializing in business development in the Chinese
market. She is senior consultant to many governmental agencies as well as large Israeli
firms, involved in both business development, operating all their activities in China, and in
training and consulting to these companies.