Comilla University

Department of Marketing
5
th
Semester EMBA Program
2
nd
Batch
st
Mid term
Marketing Research
!"ll Marks# 5 $ime # %5 min"tes
&ight margin marks indicate each '"estion allocated marks
( ) Marketing research process is a set of si* steps +( ,hat are these steps - E*plain( .
2( E*plain different types of e*ternal marketing research s"ppliers( /
Comilla University
Department of Marketing
5
th
Semester EMBA Program
2
nd
Batch 2
nd
Mid term
Marketing Research
!"ll Marks# 5 $ime # .0 min"tes
&ight margin marks indicate each '"estion allocated marks
( ,hat is marketing research proposal - 2
2( Define cohort analysis 1ith e*ample( 2
2( Disc"ss the reasons for cond"cting descriptive research( %
%( ,hat is response error - Descri3e different types of response error( .

Comilla University
Department of Marketing
5
th
Semester EMBA Program
2
nd
Batch
st
Mid term
Strategic Brand Management
!"ll Marks# 5 $ime # 4o"r
5Ans1er Any 02 '"estions o"t of 026
( a6 ,hat is CBBE - (5
36 ) $he fo"r steps of the pyramid represent fo"r f"ndamental '"estions that yo"r c"stomers may ask7 often
s"3conscio"sly7a3o"t the 3rand +7E*plain 1ith application or implementation proced"res( .
2( a6 ,hat is Brand -
36 Can anything 3e 3randed - E*plain 1ith e*ample( %
c6 ,hat are the different levels of prod"ct - Disc"ss( 2(5
2( Descri3e 1ith e*ample the strategic 3rand management process( 8(5
Comilla University
Department of Marketing
5
th
Semester EMBA Program
2
nd
Batch 2
nd
Mid term
Strategic Brand Management
!"ll Marks# 5 $ime # 4o"r
5Ans1er Any 5 '"estions o"t of 206
( Brand 4ierarchy( 2( Brand Management( 2( Brand Message(
%( Brand Personality( 5( Brand &ecognition( .( Brand Strategy(
8( Brand 9isioning( :( Con;oint Analysis( /( Differentiation(
0( !ighter Brand( ( !lanker Brand( 2( Market Matri*(
2( Market Share( %( Perceptive Behavior Model( 5( &e3randing(
.( Segmentation( 8( Signals Consistency( :( $arget A"dience(
/( ,e3 Strategy( 20( Sonic Branding(
2
nd
Batch Class $est
Strategic Brand Management
!"ll Marks# 0 $ime # %5 min
5Ans1er Any '"estions o"t of 26
( Disc"ss 1ith e*ample the channel strategy(
2( ) Brand have managed to open "p ne1 markets 3y tapping and sending the right price signal+7 E*plain 1ith e*ample
Comilla University
Department of Marketing
5
th
Semester EMBA Program
2
nd
Batch
st
Mid term
Introduction to Computer
$ime # %5 min"tes !"ll Marks# 5
5Ans1er Any % '"estions Concl"ding <(26

( 4o1 do comp"ters help o"r everyday life in society -
2( 4o1 does a C&$ monitor Create image and color -
2( Descri3e the devices for the hand(
%( ,hat is ergonomics - 4o1 can yo" avoid key 3oard related in;"ries -
5( ="st define#7 i 6 Screen &esol"tion ii6 &efresh &ate iii6 Dot pitch(