Business ethics and corporate governance

of
Nilesh Tadha(107050592095)
Presented by
Contents
What IBM is ALL ABOUT
IBM in BRIC countries and the world
INTO IBM

IBM-INTRODUCTION
International Business Machines Corporation, abbreviated IBM, is
a multinational computer technology and IT consulting corporation
headquartered in Armonk, New York United States. The company is
one of the few information technology companies with a continuous
history dating back to the 19th century. IBM manufactures and sells
computer hardware and software (with a focus on the latter), and offers
infrastructure services, hosting services and consulting services in
areas ranging from mainframe computers to nanotechnology.

It has
been nicknamed "Big Blue" for its official corporate color.
IBM HQ IN ARMONK,NEW YORK
HISTORY OF IBM
The company which became IBM was founded in 1896 as the
Tabulating Machine Company by Herman Hollerith, in Broome
County, New York , where it still maintains very limited
operations. It was incorporated as Computing Tabulating
Recording Corporation on June 16, 1911, and was listed on the
New York Stock Exchange in 1916 by George Winthrop Fairchild.
CTR's Canadian and later South American subsidiary was named
International Business Machines in 1917, and the whole company
took this name in 1924 when Thomas J. Watson took control of it.

Corporate governance at IBM
Document the business structure with unlimited numbers of
organizational units and levels
Document the risk and control environment including business
processes, objectives, risks control and testing structures
Configure the user interface to reflect familiar terminology
Create documentation and testing documents within an integrated
document management capability
Perform unlimited risk assessments and control evaluations
Integrate with existing document management and automated
control monitoring tools
Provide a common platform for monitoring and performing
Corporate Governance related activities such as policy management,
performance management, and risk and control management

IBM PRINCIPLES
RESPECT FOR INDIVIDUAL
SERVICE TO CUSTOMERS
EXCELLENCE MUST BE A WAY OF LIFE
MANAGERS MUST LEAD EFFECTIVELY
OBLIGATIONS TO STOCKHOLDERS
FAIR DEAL FOR THE SUPPLIER


SECTORS SERVED BY IBM
AEROSPACE AND DEFENCE
AUTOMOTIVE
BANKING
CHEMICAL AND PRTROLEUM
EDUCATION
ELECTRONICS
FINANCIAL MARKETS
GOVERNMENT
HIGHER EDUCATION AND
RESEARCH
INSURANCE
RETAIL
LIFE SCIENCES
RETAIL
SCHOOLS
ENERGY AND UTILITIES



TELECOMMUNICATIONS
TRAVEL AND TRANSPORTAION
WHOLESALE DISTRIBUTION
CROSS INDUSTRY
CONSUMER PRODUCTS
HEALTHCARE

TOP INNOVATIONS FROM IBM

CARBON NANO TECHNOLOGY
CHIP TECHNOLOGY
CRYPTOGRAPHIC COPROCESSOR
DATA ENCRYPTION STANDARD
FORMULA TRANSLATION SYSTEM(FORTAN)
FRACTALS
SUPERCOMPUTING



TECH INNOVATIONS
One-transistor dynamic RAM (DRAM)
Reduced Instruction Set Computer (RISC)
architecture
Relational database
Scalable parallel systems
Scanning Tunneling Microscope
Speech recognition technology
Thin-film magnetic recording heads


BUSINESS NEEDS
Human capital management- Effective human capital and talent
management can help organizations develop a more agile workforce and
respond to challenges in the marketplace.
Strategy and change
Supply chain management
Industry expertise
Midmarket expertis
Thought leadership

IBM in BRIC countries and
the WORLD
IBM IN BRIC COUNTRIES
IBM-LENOVO
On 2
nd
may 2005 the personal computing business was sold to LENOVO of
china at 1.5 billion dollars making it the 3rd largest PC making company in
the world after dell and Hewlett-Packard .As part of the deal IBM acquired
18.9% in LENOVO. The deal also said that IBM will sell lenovo product under
formal marketing alliance. Lenovo PCs and laptops will continue to bear the
IBM ThinkCentre and ThinkPad logos in addition to the Lenovo brand. The
newly reconstituted Lenovo has its headquarters in Purchase, N.Y.
IBM IN INDIA
1930-1951- IBM begins operations in India The business operated
successfully until the mid-1970s, when Indias Foreign Exchange
Regulation Act (FERA) required foreign owned companies to reduce their
equity ownership to (in IBMs case) 26%. For obvious reasons, IBM was
unwilling to take that course of action and so in 1978, the company
changed its mode of business operation and began to conduct business
in India as an off-shore entity only, through a Liaison Office, operated by a
handful of local employees.
1992- IBM has been present in India since 1992 (re-entry, after an exit
in the 1970s)making an joint venture with TATA as India was liberalized in
1991, relaxing FDI norms. IBM re-entered the Indian shores in 1992 with a
Tata joint-venture, named Tata Information Systems Ltd, Since inception,
IBM in India has expanded its operations considerably with regional
headquarters in Bangalore and offices in 14 cities including regional offices
in New Delhi, Mumbai, Kolkata and Chennai.
1999-IBM India Limited formally launched - after government approves
Tata's divestment plan.




IBM BUSINESS STRATEGY
China, Brazil , Russia, Philippines, Vietnam, Argentina, Egypt and
Romania are some of the centers of excellence identified by IBM as
hubs for the global delivery of services, support and sales.
IBM Researchers push the boundaries of science, technology and
business to make the world work better. global network of scientists
work on a range of applied and exploratory research projects to help
clients, governments and universities apply scientific breakthroughs to
solve real-world business and societal challenges.
IBM employees have earned five Nobel Prizes, four Turing Awards,
five National Medals of Technology, and five National Medals of
Science. IBM invests heavily into R&D by tying up with IVY-League
universities making cutting edge research and technology. This is their
main strategy over their rivals.
One of the main important strategies of IBM is that it has spend a large
amount of fund on Acquisition of other leading IT companies who
were leaders in their technological domains.



SWOT ANALYSIS
Valuable intellectual
properties, software
patents, ideas..
Talented work force
Research &
development
A multi national
org.(R&D 5.6 billion
dollars
STRENGHTS
Collaboration
innovation
Open-source
Expensive products
of competitors
Accepting stds bring
economic
expansion

OPPORTUNITIES
260,000
expensive
employees
High operating
costs
WEAKNESSES
Low-cost genetic
completion
(commoditization)
Outsourcing
New competitors in services
market
(eg. Dell, Accenture)
THREATS
Business Ethics
Corporate Citizenship Steering Committee
Corporate Citizenship Steering Committee is comprised of senior executives from functional
areas across the business and chaired by the vice president for Corporate Citizenship. The
Committee meets periodically to provide leadership and direction on key citizenship issues. Each
functional area is responsible for the development of its own corporate citizenship goals and
strategy, with organizational-wide goals approved by the Steering Committee.

Stakeholder engagement
Global Innovation Outlook brings together thought leaders from business, academia,
government and the social sector to uncover breakthrough opportunities for business and societal
partnership.
accelerating the development of new business and societal solutions to problems
such as water quality or healthcare.
retirees through the IBM On Demand Community, online system of community engagement, and
a range of in-depth social partnerships as we beta test technology breakthroughs with community
organizations, teachers, students and parents worldwide.

IBM GOING GREEN
IT established corporate policy on
environmental protection on 1971 using
environmental management system (EMS)
Built a modeling solution using six sigma
green sigma model reducing carbon
footprints.
It was organized as a Top 20 Best Workplaces
for Commuters by the United States
Environmental Protection Agency (EPA) in
2005.
Green Sigma

Green Sigma is an Active Management Six Sigma
system which is currently being developed and
enhanced through the Innovation Centre in Dublin.
Its goal is to Manage & Reduce Carbon Footprint
whilst achieving associated economic and
environmental benefits.
Green Sigma is focused around the
elements of:

Carbon
Water
Atmospheric Emissions
Liquid Waste
Solid Waste
Ground Emissions
Reporting
THANK
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