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•A consulting firm
•A US Hispanic agency
•A knowledge center
•A business hub
Consumer
Engagement
With a senior team based in Miami
Martin Ortells
Integrator by
excellence has lead
project on every field Rafael Camacho
Giacomo Bertaina known to man Almost 30 years of
Impassioned multicultural experience wrestling
digital mind with 15+ years of with the most
experience and a pioneer in complicated marketing
digital marketing strategy challenges throughout
the region
Rodrigo Perri
Josafat Solis Brazilian by birth,
Creative citizen of the world by
metamorphed choice. Marketing guts
into planner with with strong technology
the most accute flavor
eye to unearth
actionable
insights
Carlos Gutierrez
Globetrotter channel
specialist, media
Chavo D’Emilio expert and digital
One of the most entrepreneur
renowned content
creators of Latin Daniel Monrroy
America Global ideas from
Mexico to the
world
• Dominican Republic • Puerto Rico • Venezuela • Mexico • Trinidad & Tobago •
Brazil • Uruguay • Argentina • Chile • Paraguay • Bolivia • Peru • Ecuador • Colombia
• Jamaica • Honduras • Nicaragua • Costa Rica • Honduras • Guatemala • El
Salvador.
Every Year
• Specialized unit, focused on the emerging consumer.
Curiosity • A permanent panel of consumers in Argentina, Brazil, Chile & Mexico on media
Panel and product consumption habits.
• An online research software that gathers and sorts information in real time.
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• Optimal touch points mix including media, POS, mobile and more.
UMCA
• Determines budget allocation across all contact points.
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Our business focus
Wal-Mart
Central America
Limited brand appeal
Evolving concerns
Re-excite Chevrolet brand
perception to increase (future)
consumers’ consideration.
Learn
A collaborative road trip guide An open interface (API) that
to Latin America, Africa and integrates popular social sites
Middle East
Platform is running with hundreds
of published trips.
500K watched in a month.
More than 1 million people interacted with
campaign messages in 2008, generating
more than 2 million interactions (video,
visits, blog comments, blogs).
Over 7% of the people who visited the site
continued surfing the Web and visited the
Chevrolet brand site, a high figure for such
activity.
• We are flexible and integrated
• We operate on an open architecture approach
• We have unparallel talent
• We have rich knowledge and resources
• We engage consumers in every touch point
• We reach every corner of Latin America
• We generate real results for our clients