Connecting Nurses: Exploring how

social media can promote health and

improve healthcare
Robert Fraser MN RN
@RDJfraser
nurserob.com
contact@robertfraser.ca
Registered Nurse
University Health Network
Principal Consultant
Rob D. Fraser & Associates Inc
#RNChat
Purpose
Denition of social media
Digital tools have benets
All tools have risks
Start by making a plan
snipurl.com/SMresearch
enable individuals to share,
exchange, or create
information and ideas across
telecommunication and
social networks
#MedicineX Conference
http://www.symplur.com/healthcare-hashtags/
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500 attendees
#MedicineX Conference
http://www.symplur.com/healthcare-hashtags/
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500 attendees 1,331 participants
Fox, S. (2005). Health Information Online. PEW Interent & American Life Project. Washington D.C. Retrieved from http://www.pewinternet.org
Fox, S. (2007). E-patients With a Disability or Chronic Disease. Washington, DC: Pew Internet & American Life Project (pp. 125). Washington.
Denition of social media
Digital tools have benets
All tools have risks
Start by making a plan
lifeinthefastlane.com
TheNerdyNurse.com
wenurses.co.uk
facebook.com/TOHNurses
mayoclinic.org
goo.gl/6LwHkd
FigureOneApp.com
patientslikeme.com
care-challenge.com
crowd.themondaylife.org
Denition of social media
Digital tools have benets
All tools have risks
Start by making a plan
Healthcare uses tools daily that have inherent risk.
The key is reducing risk, and preventing harm while
caring and supporting patients or caregivers
RNAOs Social Media
Guidelines for Nurses

Build your brand

Transparency

Honesty

Respectfulness

Add value

Be diligent

Stay engaged

Protect your privacy

When in doubt, dont post

Get off the internet

ANAs Principles for
Social Media

Dont transmit Personal Health Info

Observe ethical boundaries

What you post may be seen by others

Take advantage of privacy settings

Report privacy, rights, or safety issues

to appropriate person/authority

Participate in developing
organizational policies
Denition of social media
Digital tools have benets
All tools have risks
Start by making a plan
Personally
Create a professional prole
Connect with others
Explore collaborative tools
Develop goals and projects to accomplish them
Measure and reect on progress and results
Organizationally
Create policy
Review organizational goals/activities
Pick objective (audience, purpose)
Experiment and analyze
Quality will come
Resources

Social Media: Toolkit for Ontario Public Health Units

SocialMediaGovernance.com

Social media for quality improvement

Symplurs Hashtag Project

Sign up for newsletter at
SocialMediaNurse.com
Research Citations:
snipurl.com/SMResearch
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