WPC 301: FALL 2014

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COURSE INFORMATION
Instructor: Chris Holland
E- mail: Christopher.Holland@asu.edu
Phone: 480.965.4154
Business Career Center Office: BA 160

COURSE DESCRIPTION AND LEARNING OBJECTIVES
WPC 301 provides a foundation for developing key professional knowledge and skills required for future business
and personal success; Scenario Development, Applied Strategic Thinking, Design, Verbal and Written Persuasion,
Direct Marketing Techniques, Systems Thinking, Relationship Development, Research Design and Decision Making
Methods.

These concepts and skills are developed individually through application in a career development context. After this
class you will be able to do the following:

Understand a variety of standard business processes.
Apply business process thinking in a personal context.

ASSIGNMENT DESCRIPTIONS (Refer to pages 2 & 5 for specific due dates)

Syllabus Quiz There will be 10 multiple choice or True/False questions worth 1 point each. You will have 10
minutes to complete the syllabus quiz. The purpose of the quiz is to assess your knowledge
and understanding of the course information within the syllabus.

Pretest The Pretest will be graded based on completion only. Completion of the Pretest is
worth 5 points. There will be 25 multiple choice & T/F questions and it is not timed. The
actual grade achieved on the Pretest will not be used in determining the grade.
Do your best on the Pretest, but do not look up answers on the Internet. The Pretest is
designed to give you an idea of your knowledge base in this area of professional
development.

Quizzes For each quiz there will be 10 multiple choice & T/F questions worth 1 point each. You will
have 10 minutes to complete each quiz. Questions for each quiz can be derived from the
following sources: So Good They Cant Ignore You or Never Eat Alone text, all articles posted
for reading on Blackboard, lecture notes, all live lecture material. A study guide will not be
provided. Refer to page 5 for specific material covered on each quiz.

Assignments A total of 4 assignments are required throughout the course session. You will receive
information on all assignments due via Blackboard a week prior to the deadlines. Points
Vary Upon Assignment - Refer to Page 2 and/or Page 5 for assignments due,
deadlines and point totals.

Extra Credit The optional Extra Credit test will be 10 multiple choice & T/F questions worth point each.
Questions are derived from the Switch textbook. You will have 10 minutes to complete it.

ALL of the above assignments MUST be submitted by due dates/times as listed in the course schedule
(pages 2 and 5). No Excuses beyond verifiable medical emergency. The Workbook posted in
Course Documents is NOT required Any References to the workbook in the lecture are for your personal use and
benefit, but it is strongly recommended that you complete the workbook.

TEXTBOOKS
REQUIRED: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi & Tahl
Rez. Available at ASU Bookstores, retail bookstores and online sites.

REQUIRED: So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal
Newport. Available at the ASU Bookstores, retail bookstores, and online sites.

OPTIONAL TEXT FOR EXTRA CREDIT TEST: Switch: How to Change Things When Change Is Hard by Chip and Dan
Heath. Available at retail bookstores, online sites and ASU Bookstores.

COURSE NOTES / ARTICLES / TOOLS
Lecture materials will be posted on Blackboard by the Saturday previous to the week for a Lecture Topic. We use
Voice over PowerPoint slides for lecture; most students find it far more useful to have the notes printed while
listening to the audio lecture.
WPC 301: FALL 2014

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HOMEWORK
Arizona Board of Regents policy requires at least 30 hours of work outside of the lecture for each credit awarded in
a class. Please plan accordingly.

DEADLINES
Deadlines must be met to gain points. It is strongly suggested that you complete the Assignments, Quizzes and
Extra Credit well in advance of the deadlines. If University servers go down, we will make adjustments to
assignment deadlines. However, we cannot be responsible for personal computer equipment failing or inability to
operate the Blackboard course site properly. Proactive communication is also encouraged if you experience any
challenges. Out of fairness to the other 1000+ students enrolled in the WPC 301 course, we cannot honor student
requests for an assignment or exam extension past the deadline unless verifiable documentation of a medical
emergency is provided.
PLAN AHEAD. No exceptions.
YOU ARE RESPONSIBLE FOR COMPLETING THE BELOW ASSIGNMENTS AND TESTS BY DEADLINES LISTED
(the My Scores column is a helpful way for you to track your points)

Assignments
Points
Possible
My
Scores
Available
Due By
(Arizona Time)
SYLLABUS QUIZ 10 Aug 23, 8AM Aug 28, 3:00PM
PRETEST (Credit for completion only) 5 Aug 30, 8AM Sept 4, 3:00PM
Quiz 1 (Quiz will cover: Refer to chart, Page 5 *) 10 Sept 13, 8AM Sept 18, 3:00PM
Quiz 2 (Quiz will cover: Refer to chart, Page 5 *) 10 Sept 27, 8AM Oct 2, 3:00PM
15 SECOND COMMERCIAL 10 Oct 4, 8AM Oct 9, 3:00PM
LinkedIn URL 5 Oct 11, 8AM Oct 16, 3:00PM
Quiz 3 (Quiz will cover: Refer to chart, Page 5 *) 10 Oct 18, 8AM Oct 23, 3:00PM
RESUME 10 Oct 18, 8AM Oct 30, 3:00PM
Quiz 4 (Quiz will cover: Refer to chart, Page 5 *) 10 Nov 1, 8AM Nov 6, 3:00PM
INTERVIEW QUESTIONS 10 Nov 1, 8AM Nov 13, 3:00PM
Quiz 5 (Quiz will cover: Refer to chart, Page 5 *) 10 Nov 15, 8AM Nov 20, 3:00PM
EXTRA CREDIT Covers Optional Switch Text 5 Nov 29, 8AM Dec 4, 3:00PM
TOTAL POINTS (excluding extra credit) 100

Also, please note the following Universitys academic calendar deadlines:

Drop deadline: August 27, 2014 - If you drop this class on or before this date, it will be retained on
your academic record but will not display on your transcript. This is the last day to drop this class without
receiving a grade of 'W' on your transcript.

Course withdrawal deadline: November 5, 2014 - If you drop this class on or before this date, it will
appear on your transcript and a grade of 'W' will be assigned to the class. The grade of W has no impact
on your GPA. This is the last day to withdraw from this class while staying enrolled in other classes in the
same session. After this date, a withdrawal from this class is only available as part of a complete session
withdrawal.

GRADES
Course grades will be submitted by Monday, December 15th as noted in the Academic Calendar. If you would like
to know your letter grade for the course, please refer to your Total Points earned in the Grade Center. I will round
up to the nearest point, ex: if you received 89.5 total points then you will receive an A-. You can also track your
points using the chart on page 2 of this syllabus. The grade letter distribution is as follows:

TOTAL POINTS: 100
A = 95 100+ A- = 90 94
B+ = 87 89 B = 84 86 B- = 80 83
C+ = 77 79 C = 76 70 D = 69 60
E = 0 59
NOTE: As a one credit class that grades in a massively student-friendly manner, we do not include the option of
gaining more than a 4.0 on the grade scale. The level of rigor does not support a grade that would automatically
improve the GPA gained from traditional academic coursework beyond the 4.0 scale.
WPC 301: FALL 2014

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FEEDBACK / HELP ON SUGGESTED ASSIGNMENTS
If you would like specific feedback on any course material you can make an appointment to see your career coach
during the semester that the course is being held by visiting wpcarey.asu.edu/sos (choose Business Career
Coach in the Appointments box) OR calling 480-965-4154 to set up an appointment during the course instructors
office hours. You can also email your instructor with questions (please include your 5 digit course section #).
Questions will be answered within 24 hours. If no response occurs, please resend (email systems are not perfect,
e-mails dont always go through or get lost). Questions sent on Saturday or Sunday will be answered on Monday.

OFFICE HOURS
Should you have career related questions, it is highly recommended that you make an appointment to see your
individual career coach. All office-hour meetings are by appointment only. We are not able to offer drop-in
appointments.

Appointments with your career coach are made via the SOS system by selecting them in the system and identifying
a time that is convenient for you. Appointments are reserved in 30 minute blocks.

To make an appointment with your career coach, visit wpcarey.asu.edu/sos (choose Business
Career Coach in the Appointments box) OR call the BCC front desk (see BCC Staff Contact Info chart,
pages 3-4) at least one week in advance of your desired appointment date.

ELECTRONIC MATERIALS
Blackboard - All lecture notes and articles will be posted in the Course Documents section. Assessments and tools
will be posted in the Assignments section. Immediate information concerning this course will be posted to the
Announcements section of Blackboard. It is your responsibility to check this section regularly. We suggest you
check well before class time on the day class is held. We will not be able to always answer email submitted 24
hours or less before a class. If you email early and have questions, we will be happy to help.

TEAM BASED APPROACH
This is a lecture course over material that is ultimately, individual. The need to customize the information for you
can be easily accomplished by utilizing your career coach. This approach offers pure individual attention for each
student based on your needs and current career development stage. We believe this method of lecture and
individual appointments is superior for you than a lecture / small break-out session strategy. However, the
responsibility to obtain individual assistance remains with you, the student.

Kevin Burns is the lecturer of this course. The staff of the Business Career Center are responsible for making the
course content customized for your personal needs. Each staff member has specific areas of responsibility by
major. They are tremendous resources for people who are in the major that they specialize in. These career
coaches are eager to work with each of you outside the classroom on assignments or questions according to your
major (see below). In addition, these career coaches will continue to be available to you until you graduate.


BCC STAFF CONTACT INFO
Career Coach and/or Instructor Office hours are available Monday through Friday by appointment only. To make an
appointment with your Business Career Coach, please see below:

TEMPE CAMPUS visit wpcarey.asu.edu/sos (choose Career Coach in the Schedule an Appointment box)
OR call the BCC at 480-965-4154
Accountancy
Computer Information Systems
Terri Erb
Terri.Erb@asu.edu
Marketing
Business Data Analytics
Marsha Gonzaga
Marsha.Gonzaga@asu.edu
Supply Chain Management
Jyll Harthun
Jyll.Harthun@asu.edu
Global Politics
Sarah Hill
Sarah.A.Hill@asu.edu
Management
Business Entrepreneurship
Law
Public Policy & Public Service
Urban Policy
Chris Holland
Christopher.Holland@asu.edu
Communication
Sustainability
Greg Mena
Greg.Mena@asu.edu
Finance
Economics
Economics/Engineering Management
Michael Sanders
Michael.V.Sanders@asu.edu
Tourism
Michelle Stelter
Michelle.Stelter@asu.edu
WPC 301: FALL 2014

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POLYTECHNIC CAMPUS visit wpcarey.asu.edu/sos (choose Career Coach in the Schedule an Appointment box)
OR call the BCC at 480-727-5183









WEST CAMPUS visit wpcarey.asu.edu/sos (choose Career Coach in the Schedule an Appointment box)
OR call the BCC at 602543-6200









ACADEMIC INTEGRITY
Academic integrity is an integral part of this course. Refer to the PDF found at
https://provost.asu.edu/academicintegrity/policy for specifics of ASUs and this courses policy on academic integrity.
Team test-taking and use of any searchable electronic e-books/internet reading devices are considered a violation of
academic integrity policy and will be dealt with immediately, following the procedures listed in the above referenced PDF.

USE OF COURSE EMAIL AND HOMEPAGE CONTENT
Use of the email and homepage functions on Blackboard by any student for any purpose beyond very specific
communication concerning WPC 301 course related matters is strictly prohibited and will result in immediate failure in
the course. Do not recruit classmates for projects, sell textbooks, etc., using WPC 301 e-mail.

COMMUNICATION
You are responsible for making sure that the mailbox identified for you in myASU is functioning and open for
the duration of the class. I didnt get the email is not an excuse. In most cases, a duplicate of all emails will be
placed on the Announcements page of the course. It is suggested you check each source to make sure you get important
messages in a timely manner. Please make sure that your emails to your instructor and each other are professional. It is
always preferred in the business world that words such as please and thank you or similar phrases are part of any
professional communication.

PLEASE NOTE: Instructors do make a point to check e-mails during normal business hours, i.e. 8AM - 5PM Arizona
time. If you send an e-mail after the 5PM hour, you most likely will not receive a response until the next morning. Please
remember that all assignments MUST be submitted by due dates/times as listed in the course schedule (page 2 and 5).
Again, no Excuses beyond verifiable medical emergency which you must provide to the instructor.

WEASEL WORDS
The Schedule and any content or provisions of this syllabus are subject to change at any time at the discretion of the
instructor. The most recent syllabus posted on Blackboard supersedes any previously printed or posted versions. It is
your responsibility to keep informed of class requirements and changes as they occur.
Communication
Human Resources
Management
Sports and Media Studies
Technology
Global Agribusiness
Food Industry Management
Geoff Huston
Geoffrey.Huston@asu.edu
Accountancy
Global Leadership
Supply Chain Management/Logistics Emphasis
Management
Communication
Statistics
Sustainability
Rhea Duncan
Rhea.Duncan@asu.edu
WPC 301: FALL 2014

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QUIZZES WILL COVER THE MATERIAL AS INDICATED BY COLOR IN THE ABOVE CHART
QUIZ 1 QUIZ 2 QUIZ 3 QUIZ 4 QUIZ 5
WPC 301 COURSE SCHEDULE
Date Lecture Assignment Due
Total
Points
Required Articles/Resources
Book
Chapters
Available
Aug 23
Syllabus
SYLLABUS QUIZ:
Due by Aug 28, 3PM
10
So Good
Introduction
Available
Aug 30
Applied Strategic
Thinking
PRETEST:
Due by Sept 4, 3PM
5 Strategic Planning Articles (2)
So Good
Chapters
1-3
********** UNIVERSITY CLOSED MONDAY, SEPT 1
st
Labor Day Holiday Observed**********
Available
Sept 6

Scenario Development
& Verification

Following Up After An
Informational Interview
So Good
Chapters 4-7

Available
Sept 13
Business Ecosystem
Analysis
QUIZ 1: Due by
Sept 18, 3PM
10
Online Resources:
Career Insider Guides / Sun Devil
CareerLink / Hoovers.com
So Good
Chapters
8-11


Available
Sept 20
Product Attribute
Design
Five Years to B-School - First Year
So Good
Chpts 12-
Conclusion

Available
Sept 27
Strategic Decision
Making
QUIZ 2: Due by
Oct 2, 3PM
10 Do What You Love
Never Eat
Alone
Chpts 1-5
Available
Oct 4
Business Development
15 sec. commercial:
Due Oct 9, 3PM
10 Career Imprinting
Never Eat
Alone
Chpts 6-10
Available
Oct 11
LinkedIn/CareerShift/
Vault
LinkedIn URL: Due by
Oct 16, 3PM
5
Never Eat
Alone
Chpts
11-15
Available
Oct 18
Direct Marketing Design
QUIZ 3: Due by
Oct 23, 3PM
10
What It Takes To Be Great
Never Eat
Alone
Chpts
16-20
Resume: Due by
Oct 30, 3PM
10
Available
Nov 1
Persuasive Content
and Design
QUIZ 4: Due by
Nov 6, 3PM
10
The Secrets of Storytelling
Never Eat
Alone
Chapters
21-31
Interview Questions:
Due by Nov 13, 3PM
10
********** UNIVERSITY CLOSED Tuesday, November 11
th
Veterans Day Holiday Observed**********
Nov 15

Negotiation
(for reference only)
QUIZ 5: Due by
Nov 20, 3PM
10
Nov 22
Summary
(for reference only)

****** UNIVERSITY CLOSED Thursday, November 27
th
& Friday, November 28
th
Thanksgiving Holiday Observed*****
Available
Nov 29
EXTRA CREDIT
Extra Credit: Due by
Dec 4, 3PM
5
The OPTI ONAL extra credit test will cover
Material from the Switch text only
TOTAL (excluding Extra Credit): 100