Mba 2013

AFFILIATED INSTITUTIONS
ANNA UNIVERSITY: : CHENNAI 600 025

REGULATIONS - 2013
I TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
SLNO CODE
COURSE TITLE L T !
C
NO
THEORY
1. BA7101 Principles of Management 3 0 0 3
2. BA7102 Statistics for Management 3 1 0 4
3. BA7103 Economic Analysis for Business 4 0 0 4
4. BA7104 Total uality Management 3 0 0 3
!. BA710! "rgani#ational Be$a%iour 3 0 0 3
&. BA710& Accounting for Management 3 1 0 4
7. BA7107 'egal Aspects of Business 3 0 0 3
(. BA710( )ritten *ommunication 3 0 0 3
TOTAL 25 2 0 2"
SEMESTER II
SLNO CODE NO COURSE TITLE L T ! C
THEORY
1. BA7201 "perations Management 3 0 0 3
2. BA7202 +inancial Management 3 0 0 3
3. BA7203 Mar,eting Management 4 0 0 4
4. BA7204 -uman .esource Management 3 0 0 3
!. BA720! /nformation Management 3 0 0 3
&. BA720& Applie0 "perations .esearc$ 3 1 0 4
7. BA7207 Business .esearc$ Met$o0s 3 0 0 3
!RACTICAL
(. BA7211 1ata Analysis an0 Business Mo0eling 0 0 4 2
TOTAL 22 1 # 25
SUMMER SEMESTER (# $EE%S)
S2MME. T.A/3/34
Summer Training 5 T$e training report along 6it$ t$e company certificate s$oul0 7e
su7mitte0 6it$in t$e t6o 6ee,s of t$e reopening 0ate of 3
r0
semester. T$e training report s$oul0 7e
aroun0 40 pages containing t$e 0etails of training un0ergone8 t$e 0epartments 6$erein $e 6as
traine0 6it$ 0uration 9c$ronological 0iary:8 along 6it$ t$e type of managerial s,ills 0e%elope0
0uring training. T$e training report s$oul0 7e sent to t$e *ontroller of E;aminations 7y t$e -"1
t$roug$ t$e Principal8 7efore t$e last 6or,ing 0ay of t$e 3
r0
Semester.
1
SEMESTER III
THEORY
1. BA7301 Enterprise .esource Planning 3 0 0 3
2. BA7302 Strategic Management 3 0 0 3
3. E1 Electi%e / 3 0 0 3
4. E2 Electi%e // 3 0 0 3
!. E3 Electi%e /// 3 0 0 3
&. E4 Electi%e /< 3 0 0 3
7. E! Electi%e < 3 0 0 3
(. E& Electi%e </ 3 0 0 3
!RACTICAL
=. BA7311 Professional S,ill 1e%elopment 0 0 4 2
10. BA7312 Summer Training 0 0 2 1
TOTAL 2# 0 6 2"
SEMESTER IV
THEORY
1. BA7401 /nternational Business Management 3 0 0 3
2. BA7402 Business Et$ics8 *orporate Social 3 0 0 3
.esponsi7ility an0 4o%ernance
!RACTICAL
3. BA7411 *reati%ity an0 /nno%ation 0 0 4 2
4. BA7412 Pro>ect )or, 0 0 1( =
TOTAL 6 0 22 1"
TOTAL NUMBEROF CREDITS & '6
2
AFFILIATED INSTITUTIONS
ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025
REGULATIONS - 2013
CURRICULUM I TO VI SEMESTERS (!ART TIME)
SEMESTER I
THEORY
1. BA7101 Principles of Management 3 0 0 3
2. BA7102 Statistics for Management 3 1 0 4
3. BA7103 Economic Analysis for Business 4 0 0 4
4. BA710! "rgani#ational Be$a%iour 3 0 0 3
!. BA710( )ritten *ommunication 3 0 0 3
TOTAL 16 1 0 1"
SEMESTER II
THEORY
1. BA7201 "perations Management 3 0 0 3
2. BA7203 Mar,eting Management 4 0 0 4
3. BA7204 -uman .esource Management 3 0 0 3
4. BA720! /nformation Management 3 0 0 3
!. BA720& Applie0 "perations .esearc$ 3 1 0 4
T()*+ 16 1 0 1"
SEMESTER III
THEORY
1. BA7104 Total uality Management 3 0 0 3
2. BA710& Accounting for Management 3 1 0 4
3. BA7107 'egal Aspects of Business 3 0 0 3
!RACTICAL
4. BA7311 Professional S,ill 1e%elopment 0 0 4 2
TOTAL ' 1 # 12
SEMESTER IV
SLNO CODE
COURSE TITLE L T ! C
NO
THEORY
1. BA7202 +inancial Management 3 0 0 3
2. BA7207 Business .esearc$ Met$o0s 3 0 0 3
3. E1 Electi%e / 3 0 0 3
4. E2 Electi%e // 3 0 0 3
!. E3 Electi%e /// 3 0 0 3
!RACTICAL
&. BA7211 1ata Analysis an0 Business Mo0eling 0 0 4 2
TOTAL 15 0 # 1"
3
SUMMER SEMESTER (# $EE%S)
S2MME. T.A/3/34
Summer Training 5 *$ronological 1iary nee0s to 7e maintaine0 an0 su7mitte0 6it$in t$e
first 6ee, of t$e reopening 0ate of !
t$
semester. T$e training report along 6it$ t$e company
certificate s$oul0 7e sent to t$e *ontroller of E;aminations 7y t$e -"1 t$roug$ t$e Principal8
7efore t$e last 6or,ing 0ay of t$e !
t$
Semester.
SEMESTER V
THEORY
1. BA7301 Enterprise .esource Planning 3 0 0 3
2. BA7302 Strategic Management 3 0 0 3
3. E4 Electi%e /< 3 0 0 3
4. E! Electi%e < 3 0 0 3
!. E& Electi%e </ 3 0 0 3
!RACTICAL
&. BA7312 Summer Training 0 0 2 1
TOTAL 15 0 2 16
SEMESTER VI
THEORY
1. BA7401 /nternational Business Management 3 0 0 3
2. BA7402 Business Et$ics8 *orporate Social .esponsi7ility 3 0 0 3
an0 4o%ernance
!RACTICAL
3. BA7411 *reati%ity an0 /nno%ation 0 0 4 2
4. BA7412 Pro>ect )or, 0 0 1( =
TOTAL 6 0 22 1"
TOTAL NUMBEROF CREDITS & '6
4
LIST OF ELECTIVES
SLNO COURSE COURSE TITLE L T ! C
CODE
MAR%ETING ELECTIVES
1 BA7011 Bran0 Management 3 0 0 3
2 BA7012 .etail Management 3 0 0 3
3 BA7013 Ser%ices Mar,eting 3 0 0 3
4 BA7014 /ntegrate0 Mar,eting *ommunication 3 0 0 3
! BA701! *ustomer .elations$ip Management 3 0 0 3
& BA701& .ural Mar,eting 3 0 0 3
FINANCE ELECTIVES
1 BA7021 Security Analysis an0 Portfolio Management 3 0 0 3
2 BA7022 Merc$ant Ban,ing an0 +inancial Ser%ices 3 0 0 3
3 BA7023 /nternational Tra0e +inance 3 0 0 3
4 BA7024 *orporate +inance 3 0 0 3
! BA702! Micro +inance 3 0 0 3
& BA702& Ban,ing +inancial Ser%ices Management 3 0 0 3
HUMAN RESOURCE ELECTIVES
1 BA7031 Managerial Be$a%ior an0 Effecti%eness 3 0 0 3
2 BA7032 Entrepreneurs$ip 1e%elopment 3 0 0 3
3 BA7033 "rgani#ational T$eory8 1esign ? 1e%elopment 3 0 0 3
4 BA7034 /n0ustrial .elations ? 'a7our )elfare 3 0 0 3
! BA703! 'a7our 'egislations 3 0 0 3
& BA703& Strategic -uman .esource Management 3 0 0 3
SYSTEMS - ELECTIVES
1 BA7041 A0%ance0 1ata7ase Management Systems 3 0 0 3
2 BA7042 e@Business Management 3 0 0 3
3 BA7043 Soft6are Pro>ect an0 uality Management 3 0 0 3
4 BA7044 1atamining for Business /ntelligence 3 0 0 3
O!ERATIONS ELECTIVES
1 BA70!1 'ogistics and Supply *$ain Management 3 0 0 3
2 BA70!2 Ser%ices "perations Management 3 0 0 3
3 BA70!3 Pro>ect Management 3 0 0 3
4 BA70!4 'ean Si; Sigma 3 0 0 3
3oteA T$ree electi%es from t6o speciali#ations from among t$e ! areas of speciali#ation are to 7e
c$osen 7y t$e stu0ents
!
BA"101 !RINCI!LES OF MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVEA
To e;pose t$e stu0ents to t$e 7asic concepts of management in or0er to ai0 in un0erstan0ing $o6 an
organi#ation functions8 an0 in un0erstan0ing t$e comple;ity an0 6i0e %ariety of issues managers face
in to0ayBs 7usiness firms.
COURSE OUTCOME:
T$e stu0ents s$oul0 7e a7le to 0escri7e an0 0iscuss t$e elements of effecti%e management8 ii:
0iscuss an0 apply t$e planning8 organi#ing an0 control processes8 iii: 0escri7e %arious t$eories relate0
to t$e 0e%elopment of lea0ers$ip s,ills8 moti%ation tec$niCues8 team 6or, an0 effecti%e
communication8 i%: communicate effecti%ely t$roug$ 7ot$ oral an0 6ritten presentation.
UNIT I INTRODUCTION TO MANAGEMENT '
"rgani#ation@ Management@ .ole of managers@ E%olution of management t$oug$t@ "rgani#ation
an0 t$e en%ironmental factors@ Managing glo7ally@ Strategies for /nternational 7usiness.
UNIT II !LANNING '
3ature an0 purpose of planning@ Planning process@ Types of plans@ "7>ecti%es@ Managing 7y
"7>ecti%e 9MB": strategies@ Types of strategies 5 Policies 5 1ecision Ma,ing@ Types of 0ecision@
1ecision ma,ing process@ .ational 0ecision ma,ing process@ 1ecision ma,ing un0er 0ifferent
con0itions.
UNIT III ORGANISING '
3ature an0 purpose of organi#ing@ "rgani#ation structure@ +ormal an0 informal groupsD organi#ation@
'ine an0 staff aut$ority@ 1epartmentation@ Span of control@ *entrali#ation an0 0ecentrali#ation@
1elegation of aut$ority@ Staffing@ Selection an0 .ecruitment@ "rientation@ *areer 0e%elopment@ *areer
stages@ Training@ Performance appraisal
UNIT IV DIRECTING '
Managing people@ *ommunication@ -ur0les to effecti%e communication@ "rgani#ation culture@
Elements an0 types of culture@ Managing cultural 0i%ersity.
UNIT V CONTROLLING '
Process of controlling@ Types of control@ Bu0getary an0 non@7u0getary control tec$niCues@
Managing pro0ucti%ity@ *ost control@ Purc$ase control@ Maintenance control@ uality control@Planning
operations.
TOTAL: #5 !ERIODS
TE-T BOO%S:
1. An0re6 E. 1u7rin8 Essentials of Management8 T$omson Sout$6estern8 =
t$
e0ition82012.
2. Samuel *. *erto an0 Ter%is *erto8 Mo0ern managementA concepts an0 s,ills8 Pearson
e0ucation8 12
t$
e0ition8 2012.
3. -arol0 Foont# an0 -ein# )ei$ric$8 Essentials of managementA An /nternational ? 'ea0ers$ip
Perspecti%e8 =
t$
e0ition8 Tata Mc4ra6@-ill E0ucation8 2012.
4. *$arles ).' -ill an0 Ste%en ' McS$ane8 GPrinciples of Management8 Mc4ra6 -ill
E0ucation8 Special /n0ian E0ition8 2007.
&
REFERENCES:
1. 1on -ellriegel8 Susan E. Eac,son an0 Eo$n ). Slocum8 Management@ A competency@
7ase0 approac$8 T$ompson Sout$ )estern811
t$
e0ition8 200(.
2. -ein# )ei$ric$8 Mar, < *annice an0 -arol0 Foont#8 Management@ A glo7al entrepreneurial
perspecti%e8 Tata Mc4ra6 -ill8 12
t$
e0ition8 200(.
3. Step$en P. .o77ins8 1a%i0 A.1e *en#o an0 Mary *oulter8 +un0amentals of management8
Prentice -all of /n0ia8 2012.
BA"102 STATISTICS FOR MANAGEMENT LT ! C
3 1 0 #
COURSE OB,ECTIVE:
To learn t$e applications of statistics in 7usiness 0ecision ma,ing.
COURSE OUTCOME:
To facilitate o7>ecti%e solutions in 7usiness 0ecision ma,ing un0er su7>ecti%e con0itions
UNIT I INTRODUCTION 12
Statistics 5 1efinition8 Types. Types of %aria7les 5 "rganising 0ata @ 1escripti%e Measures. Basic
0efinitions an0 rules for pro7a7ility8 con0itional pro7a7ility in0epen0ence of e%ents8 BayeBs
t$eorem8 an0 ran0om %aria7les8 Pro7a7ility 0istri7utionsA Binomial8 Poisson8 2niform an0 3ormal
0istri7utions.
UNIT II SAM!LING DISTRIBUTION AND ESTIMATION 12
/ntro0uction to sampling 0istri7utions8 sampling 0istri7ution of mean an0 proportion8 application of
central limit t$eorem8 sampling tec$niCues. EstimationA Point an0 /nter%al estimates for population
parameters of large sample an0 small samples8 0etermining t$e sample si#e.
UNIT III TESTING OF HY!OTHESIS - !ARAMETIRC TESTS 12
-ypot$esis testingA one sample an0 t6o sample tests for means an0 proportions of large samples
9#@test:8 one sample an0 t6o sample tests for means of small samples 9t@test:8 +@test for t6o
sample stan0ar0 0e%iations. A3"<A one an0 t6o 6ay.
UNIT IV NON-!ARAMETRIC TESTS 12
*$i@sCuare test for single sample stan0ar0 0e%iation. *$i@sCuare tests for in0epen0ence of
attri7utes an0 goo0ness of fit. Sign test for paire0 0ata. .an, sum test. Folmogoro%@Smirno% 5 test
for goo0ness of fit8 comparing t6o populations. Mann 5 )$itney 2 test an0 Frus,al )allis test. "ne
sample run test8 ran, correlation.
UNIT V CORRELATION. REGRESSION AND TIME SERIES ANALYSIS 12
*orrelation analysis8 estimation of regression line. Time series analysisA <ariations in time series8
tren0 analysis8 cyclical %ariations8 seasonal %ariations an0 irregular %ariations8 forecasting errors.
TOTAL: 60 !ERIODS
TE-TBOO%S:
1. .ic$ar0 /. 'e%in8 1a%i0 S. .u7in8 Statistics for Management8 Pearson E0ucation8 7
t$
E0ition8 2011.
2. Ac#el A.1. an0 Soun0erpan0ian E.8 H*omplete Business StatisticsI8 &
t$
e0ition8 Tata Mc4ra6 5
-ill Pu7lis$ing *ompany 't0.8 3e6 1el$i8 2012.
7
REFERENCES:
1. Sri%atsa%a T3 an0 S$aila>a .ego8 Statistics for Management8 Tata Mc4ra6 -ill8 200(.
2. Fen Blac,8 Applie0 Business Statistics8 7
t$
E0ition8 )iley /n0ia E0ition8 2012.
3. An0erson 1...8 S6eeney 1.E. an0 )illiams T.A.8 Statistics for 7usiness an0 economics8 11
t$
e0ition8 T$omson 9Sout$ 5 )estern: Asia8 Singapore8 2012.
4. 3. 1. <o$ra8 Business Statistics8 Tata Mc4ra6 -ill8 2012.
BA"103 ECONOMIC ANALYSIS FOR BUSINESS LT ! C
# 0 0 #
COURSE OB,ECTIVE:
To intro0uce t$e concepts of scarcity an0 efficiencyJ to e;plain principles of micro economics
rele%ant to managing an organi#ationJ to 0escri7e principles of macro economics to $a%e t$e
un0erstan0ing of economic en%ironment of 7usiness.
COURSE OUTCOME:
Stu0ents are e;pecte0 to 7ecome familiar 6it$ 7ot$ principles of micro an0 macro economics.
T$ey 6oul0 also 7ecome familiar 6it$ application of t$ese principles to appreciate t$e functioning
of 7ot$ pro0uct an0 input mar,ets as 6ell as t$e economy.
UNIT I INTRODUCTION /
T$e t$emes of economics 5 scarcity an0 efficiency 5 t$ree fun0amental economic pro7lems 5
societyBs capa7ility 5 Pro0uction possi7ility frontiers 9PP+: 5 Pro0ucti%e efficiency <s economic
efficiency 5 economic gro6t$ ? sta7ility 5 Micro economies an0 Macro economies 5 t$e role of
mar,ets an0 go%ernment 5 Positi%e <s negati%e e;ternalities.
UNIT II CONSUMER AND !RODUCER BEHAVIOUR 13
Mar,et 5 1eman0 an0 Supply 5 1eterminants 5 Mar,et eCuili7rium 5 elasticity of 0eman0 an0
supply 5 consumer 7e$a%iour 5 consumer eCuili7rium 5 Approac$es to consumer 7e$a%iour 5
Pro0uction 5 S$ort@run an0 long@run Pro0uction +unction 5 .eturns to scale 5 economies <s
0iseconomies of scale 5 Analysis of cost 5 S$ort@run an0 long@run cost function 5 .elation 7et6een
Pro0uction an0 cost function.
UNIT III !RODUCT AND FACTOR MAR%ET13
Pro0uct mar,et 5 perfect an0 imperfect mar,et 5 0ifferent mar,et structures 5 +irmBs eCuili7rium
an0 supply 5 Mar,et efficiency 5 Economic costs of imperfect competition 5 factor mar,et 5 'an08
'a7our an0 capital 5 1eman0 an0 supply 5 0etermination of factor price 5 /nteraction of pro0uct
an0 factor mar,et 5 4eneral eCuili7rium an0 efficiency of competiti%e mar,ets.
UNIT IV !ERFORMANCE OF AN ECONOMY MACRO ECONOMICS 13
Macro@economic aggregates 5 circular flo6 of macroeconomic acti%ity 5 3ational income
0etermination 5 Aggregate 0eman0 an0 supply 5 Macroeconomic eCuili7rium 5 *omponents of
aggregate 0eman0 an0 national income 5 multiplier effect 5 1eman0 si0e management 5 +iscal
policy in t$eory.
UNIT V AGGREGATE SU!!LY AND THE ROLE OF MONEY 13
S$ort@run an0 'ong@run supply cur%e 5 2nemployment an0 its impact 5 ",unBs la6 5 /nflation an0
t$e impact 5 reasons for inflation 5 1eman0 <s Supply factors 5/nflation <s 2nemployement
tra0eoff 5 P$illips cur%e 5s$ort@ run an0 long@run 5Supply si0e Policy an0 management@ Money
(
mar,et@ 1eman0 an0 supply of money 5 money@mar,et eCuili7rium an0 national income 5 t$e role
of monetary policy.
TOTAL: 60 !ERIODS
TE-TBOO%S
1. Paul A. Samuelson8 )illiam 1. 3or0$aus8 Su0ip *$au0$uri an0 Anin0ya Sen8 Economics8
1=
t$
e0ition8 Tata Mc4ra6 -ill8 3e6 1el$i8 2010.
2. )illiam Boyes an0 Mic$ael Mel%in8 Te;t7oo, of economics8 Bi#tantra8 200!.
3. 3. 4regory Man,i68 Principles of Economics8 3
r0
e0ition8 T$omson learning8 3e6 1el$i8
2007.
4. .ic$ar0 'ipsey an0 Alec *$arystal8 Economics8 12
t$
e0ition8 ";for08 2ni%ersity Press8 3e6
1el$i8 2011.
5. Farl E. *ase an0 .ay *. fair8 Principles of Economics8 &t$ e0ition8 Pearson8 E0ucation Asia8
3e6 1el$i8 2002.
BA"10# TOTAL 0UALITY MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To learn t$e Cuality p$ilosop$ies an0 tools in t$e managerial perspecti%e.
COURSE OUTCOME:
To apply Cuality p$ilosop$ies an0 tools to facilitate continuous impro%ement an0 ensure customer
0elig$t..
UNIT I INTRODUCTION '
uality 5 %ision8 mission an0 policy statements. *ustomer +ocus 5 customer perception of Cuality8
Translating nee0s into reCuirements8 customer retention. 1imensions of pro0uct an0 ser%ice
Cuality. *ost of Cuality.
UNIT II !RINCI!LES AND !HILOSO!HIES OF 0UALITY MANAGEMENT '
"%er%ie6 of t$e contri7utions of 1eming8 Euran *ros7y8 Masaa,i /mai8 +eigen7aum8 /s$i,a6a8
Taguc$i tec$niCues 5 intro0uction8 loss function8 parameter an0 tolerance 0esign8 signal to
noise ratio. *oncepts of uality circle8 Eapanese !S principles an0 (1 met$o0ology.
UNIT III STATISTICAL !ROCESS CONTROL '
Meaning an0 significance of statistical process control 9SP*: 5 construction of control c$arts for
%aria7les an0 attri7ute0.
Process capa7ility 5 meaning8 significance an0 measurement 5 Si; sigma @ concepts of process
capa7ility.
.elia7ility concepts 5 0efinitions8 relia7ility in series an0 parallel8 pro0uct life c$aracteristics
cur%e.Total pro0ucti%e maintenance 9TMP:8 Terotec$nology. Business process /mpro%ement 9BP/:
5 principles8 applications8 reengineering process8 7enefits an0 limitations.
UNIT IV TOOLS AND TECHNI0UES FOR 0UALITY MANAGEMENT '
uality functions 0e%elopment 9+1: 5 Benefits8 <oice of customer8 information organi#ation8
-ouse of Cuality 9-":8 7uil0ing a -"8 +1 process. +ailure mo0e effect analysis 9+MEA: 5
reCuirements of relia7ility8 failure rate8 +MEA stages8 0esign8 process an0 0ocumentation. Se%en
Tools 9ol0 ? ne6:. Benc$ mar,ing an0 P"FA K"FE.
=
UNIT V 0UALITY SYSTEMS ORGANI1ING AND IM!LEMENTATION '
/ntro0uction to /SD/S" =004A2000 5 Cuality management systems 5 gui0elines for performance
impro%ements. uality Au0its. TM culture8 'ea0ers$ip 5 Cuality council8 employee in%ol%ement8
moti%ation8 empo6erment8 recognition an0 re6ar0 @ TM frame6or,8 7enefits8 a6areness an0
o7stacles.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. 1ale -.Besterfiel08 *arol Besterfiel0 5 Mic$na8 4len -. Besterfiel08 Mary Besterfiel0 5 Sacre8
-ermant 5 2r0$6ares$e8 .as$mi 2r0$6ares$e8 Total uality Management8 .e%ise0 T$ir0
e0ition8 Pearson E0ucation8 2011
2. S$ri0$ara B$at F8 Total uality Management 5 Te;t an0 *ases8 -imalaya Pu7lis$ing -ouse8
+irst E0ition 2002.
REFERENCES
1. 1ouglas *. Montgomory8 /ntro0uction to Statistical uality *ontrol8 )iley Stu0ent E0ition8
4
t$
E0ition8 )iley /n0ia P%t 'imite08 200(.
2. Eames .. E%ans an0 )illiam M. 'in0say8 T$e Management an0 *ontrol of uality8 Si;t$
E0ition8 T$omson8 200!.
3. Poornima M.*$arantimat$8 Total uality Management8 Pearson E0ucation8 +irst /n0ian .eprint
2003.
4. /n0ian stan0ar0 5 Cuality management systems 5 4ui0elines for performance impro%ement
9+ift$ .e%ision:8 Bureau of /n0ian stan0ar0s8 3e6 1el$i
10
BA"105 ORGANI1ATIONAL BEHAVIOUR LT ! C
COURSE OB,ECTIVE:
3 0 0 3
To pro%i0e an o%er%ie6 of t$eories an0 practices in organi#ational 7e$a%ior in in0i%i0ual8 group an0
organi#ational le%el.
COURSE OUTCOME:
Stu0ents 6ill $a%e a 7etter un0erstan0ing of $uman 7e$a%ior in organi#ation. T$ey 6ill ,no6 t$e
frame6or, for managing in0i%i0ual an0 group performance.
UNIT I FOCUS AND !UR!OSE 5
1efinition8 nee0 an0 importance of organi#ational 7e$a%iour 5 3ature an0 scope 5 +rame 6or, 5
"rgani#ational 7e$a%iour mo0els.
UNIT II INDIVIDUAL BEHAVIOUR 12
Personality 5 types 5 +actors influencing personality 5 T$eories 5 'earning 5 Types of learners 5
T$e learning process 5 'earning t$eories 5 "rgani#ational 7e$a%iour mo0ification.
Mis7e$a%iour 5 Types 5 Management /nter%ention.
Emotions @ Emotional 'a7our 5 Emotional /ntelligence 5 T$eories.
Attitu0es 5 *$aracteristics 5 *omponents 5 +ormation 5 Measurement@ <alues.
Perceptions 5 /mportance 5 +actors influencing perception 5 /nterpersonal perception@ /mpression
Management.
Moti%ation 5 /mportance 5 Types 5 Effects on 6or, 7e$a%ior.
UNIT III GROU! BEHAVIOUR 10
"rgani#ation structure 5 +ormation 5 4roups in organi#ations 5 /nfluence 5 4roup 0ynamics 5
Emergence of informal lea0ers an0 6or,ing norms 5 4roup 0ecision ma,ing tec$niCues 5 T2*3
456+7689 - /nterpersonal relations 5 *ommunication 5 *ontrol.
UNIT IV LEADERSHI! AND !O$ER/
Meaning 5 /mportance 5 'ea0ers$ip styles 5 T$eories 5 'ea0ers <s Managers 5 Sources of po6er
5 Po6er centers 5 Po6er an0 Politics.
UNIT V DYNAMICS OF ORGANI1ATIONAL BEHAVIOUR 10
"rgani#ational culture an0 climate 5 +actors affecting organi#ational climate 5 /mportance. Eo7
satisfaction 5 1eterminants 5 Measurements 5 /nfluence on 7e$a%ior. "rgani#ational c$ange 5
/mportance 5 Sta7ility <s *$ange 5 Proacti%e <s .eaction c$ange 5 t$e c$ange process 5
.esistance to c$ange 5 Managing c$ange. Stress 5 )or, Stressors 5 Pre%ention an0
Management of stress 5 Balancing 6or, an0 'ife. "rgani#ational 0e%elopment 5 *$aracteristics 5
o7>ecti%es 5. "rgani#ational effecti%eness 1e%eloping 4en0er sensiti%e 6or,place
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Step$en P. .o7ins8 "rganisational Be$a%ior8 P-/ 'earning D Pearson E0ucation8 11
t$
e0ition8
200(.
2. +re0 'ut$ans8 "rganisational Be$a%ior8 Mc4ra6 -ill8 11
t$
E0ition8 2001.
REFERENCES
1. Mc S$ane ? <on 4lino%8 "rganisational Be$a%iour8 4
t$
E0ition8 Tata Mc 4ra6 -ill8 2007.
2. 3elson8 uic,8 F$an0el6al. ".4B 5 An inno%ati%e approac$ to learning an0 teac$ing.
*engage learning. 2
n0
e0ition. 2012
3. /%ance%ic$8 Fonopas,e ? Ma$eson8 "ranisational Be$a%iour ? Management8 7
t$
e0ition8 Tata
Mc4ra6 -ill8 200(.
4. 20ai Paree,8 2n0erstan0ing "rganisational Be$a%iour8 3
r0
E0ition8 ";for0 -ig$er E0ucation8
2011.
5. Eeral0 4reen7erg8 Be$a%iour in "rgani#ation8 P-/ 'earning. 10
t$
e0ition. 2011
11
BA"106 ACCOUNTING FOR MANAGEMENT LT ! C
COURSE OB,ECTIVE : 3 1 0 #
AcCuire a reasona7le ,no6le0ge in
accounts Analysis an0 e%aluate financial
statements
COURSE OUTCOME
Possess a managerial outloo, at accounts
UNIT I FINANCIAL ACCOUNTING 12
/ntro0uction to +inancial8 *ost an0 Management Accounting@ 4enerally accepte0 accounting
principles8 *on%entions an0 *oncepts@Balance s$eet an0 relate0 concepts@ Profit an0 'oss
account an0 relate0 concepts @ /ntro0uction to inflation accounting@ /ntro0uction to $uman
resources accounting.
UNIT II COM!ANY ACCOUNTS 12
Meaning of *ompany @Maintenance of Boo,s of Account@Statutory Boo,s@ Profit or 'oss Prior to
incorporation@ +inal Accounts of *ompany@ Alteration of s$are capital@ Preferential allotment8
Employees stoc, option@ Buy 7ac, of securities.
UNIT III ANALYSIS OF FINANCIAL STATEMENTS 12
Analysis of financial statements 5 +inancial ratio analysis8 cas$ flo6 9as per Accounting Stan0ar0
3: an0 fun0s flo6 statement analysis.
UNIT IV COST ACCOUNTING12
*ost Accounts @ *lassification of manufacturing costs @ Accounting for manufacturing costs. *ost
Accounting SystemsA Eo7 or0er costing @ Process costing@ Acti%ity Base0 *osting@ *osting an0
t$e %alue c$ain@ Target costing@ Marginal costing inclu0ing 0ecision ma,ing@ Bu0getary *ontrol ?
<ariance Analysis @ Stan0ar0 cost system.
UNIT V ACCOUNTING IN COM!UTERISED ENVIRONMENT 12
Significance of *omputerise0 Accounting System@ *o0ification an0 4rouping of Accounts@
Maintaining t$e $ierarc$y of le0gers@ Prepac,age0 Accounting soft6are.
TOTAL: #5:15 & 60 !ERIODS
TE-TBOO%S
1. M.K.F$an ? P.F.Eain8 Management Accounting8 Tata Mc4ra6 -ill8 2011.
2. ..3arayanas6amy8 +inancial Accounting 5 A managerial perspecti%e8 P-/ 'earning8
3e6 1el$i8 2011.
REFERENCES
1. Ean )illiams8 +inancial an0 Managerial Accounting 5 T$e 7asis for 7usiness 1ecisions8 1!
t$
e0ition8 Tata Mc4ra6 -ill Pu7lis$ers8 2010.
2. -orngren8 Sur0em8 Stratton8 Burgsta$ler8 Sc$at#7erg8 /ntro0uction to Management Accounting8
P-/ 'earning8 2011.
3. Stice ? Stice8 +inancial Accounting .eporting an0 Analysis8 (
t$
e0ition8 *engage 'earning8
2010.
4. Sing$%i Bo0$an6ala8 Management Accounting @Te;t an0 cases8 P-/ 'earning8 200=.
5. As$is$ F. Battac$arya8 /ntro0uction to +inancial Statement Analysis8 Else%ier8 200=
12
BA"10" LEGAL AS!ECTS OF BUSINESS LT ! C
3 0 0 3
COURSE OB,ECTIVEA
To create t$e ,no6le0ge of 'egal perspecti%e an0 its practices to impro%ise t$e 7usiness.
COURSE OUTCOMEA
'egal insig$t 6ill 7e esta7lis$e0 in t$e 7usiness practices accor0ing to t$e situation of c$anging
en%ironment.
UNIT I COMMERCIAL LA$ '
THE INDIAN CONTRACT ACT 1/"2
1efinition of contract8 essentials elements an0 types of a contract8 +ormation of a contract8
performance of contracts8 7reac$ of contract an0 its reme0ies8 uasi contracts @ *ontract "f
AgencyA 3ature of agency8 *reation an0 types of agents8 Aut$ority an0 lia7ility of Agent an0
principalA .ig$ts an0 0uties of principal an0 agents8 termination of agency.
THE SALE OF GOODS ACT 1'30
3ature of Sales contract8 1ocuments of title8 ris, of loss8 4uarantees an0 )arranties8 performance
of sales contracts8 con0itional sales an0 rig$ts of an unpai0 seller @ 3egotia7le /nstruments Act
1((1A 3ature an0 reCuisites of negotia7le instruments. Types of negotia7le instruments8 lia7ility of
parties8 $ol0er in 0ue course8 special rules for *$eCue an0 0rafts8 0isc$arge of negotia7le
instruments.
UNIT II COM!ANY LA$ '
Ma>or principles 5 3ature an0 types of companies8 +ormation8 Memoran0um an0 Articles of
Association8 Prospectus8 Po6er8 0uties an0 lia7ilities of 1irectors8 6in0ing up of companies8
*orporate 4o%ernance.
UNIT III INDUSTRIAL LA$ '
An "%er%ie6 of +actories Act @ Payment of )ages Act @ Payment of Bonus Act @ /n0ustrial 1isputes
Act.
UNIT IV INCOME TA- ACT AND SALES TA- ACT '
*orporate Ta; Planning8 "%er%ie6 of central Sales Ta; Act 1=!& 5 1efinitions8 Scope8 /nci0ence of
*ST8 Practical issues of *ST8 <alue A00e0 Ta; 5 *oncepts8 Scope8 Met$o0s of <AT *alculation8
Practical /mplications of <AT.
UNIT - V CONSUMER !ROTECTION ACT AND INTRODUCTION OF CYBER LA$S '
*onsumer Protection Act 5 *onsumer rig$ts8 Proce0ures for *onsumer grei%ances re0ressal8
Types of consumer .e0ressal Mac$inaries an0 +orums@ *ompetition Act 2002 @ *y7er c%imes8 /T
Act 2000 an0 20028 *y7er 'a6s8 /ntro0uction of /P. 5 *opy rig$ts8 Tra0e mar,s8 Patent Act.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. 3. 1. Fapoor8 Elements of mercantile 'a68 Sultan *$an0 an0 *ompany8 /n0ia8 200&.
2. P. F. 4oel8 Business 'a6 for Managers8 Bi#tantatara Pu7lis$ers8 /n0ia8 200(.
3. A,$iles$6ar Pat$ac,8 'egal Aspects of Business8 4t$ E0ition8 Tata Mc4ra6 -ill8 200=.
REFERENCES
1. P. P. S. 4ogna8 Mercantile 'a68 S. *$an0 ? *o. 't0.8 /n0ia8 +ourt$ E0ition8 200(.
2. 1r. <ino08 F. Sing$ania8 1irect Ta;es Planning an0 Management8 200(.
3. .ic$ar0 Stim8 /ntellectual Property@ *opy .ig$ts8 Tra0e Mar,s8 an0 Patents8 *engage
'earning8 200(.
4. Balac$an0ran <.8 'egal Aspects of Business8 Tata Mc4ra6 -ill8 2012
5. 1aniel Al7uCuerCue8 'egal Aspect of Business8 ";for08 2012
6. .a%in0er Fumar5 'egal Aspect of Business.5 *engage 'earning8 2
n0
E0ition@2011.
13
BA"10/ $RITTEN COMMUNICATION L T ! C
3 0 0 3
COURSE OB,ECTIVE:
To familiari#e learners 6it$ t$e mec$anics of 6riting.
To ena7le learners to 6rite in Englis$ precisely an0 effecti%ely.
COURSE OUTCOME:
'earners s$oul0 7e a7le to
1) get into t$e $a7it of 6riting regularly8
2) e;press t$emsel%es in 0ifferent genres of 6riting from creati%e to critical to factual
6riting8
3) ta,e part in print an0 online me0ia communication8
4) rea0 Cuite 6i0ely to acCuire a style of 6riting8 an0
5) i0entify t$eir areas of strengt$s an0 6ea,nesses in 6riting.
UNIT I !ERSONAL COMMUNICATION '
Eournal 6riting8 mailsDemails8 SMS8 greeting car0s8 situation 7ase0 5 acceptingD0eclining
in%itations8 congratulating8 consoling8 con%eying information.
UNIT II SOCIAL COMMUNICATION '
Blogs8 .e%ie6s 9films8 7oo,s:8 posting comments8 t6eets8 cross@cultural communication8 gen0er
sensiti%ity in communication.
UNIT III $OR% !LACE COMMUNICATION ' e@mails8 minutes8 reports of 0ifferent ,in0s 5 annual
report8 status report8 sur%ey report8 proposals8 memoran0ums8 presentations8 inter%ie6s8 profile of
institutions8 speec$es8 respon0ing to enCuiries8 complaints8 resumes8 applications8 summari#ing8
strategies for 6riting.
UNIT I V RESEARCH $RITING '
Articles for pu7lication 9Eournals:8 0e%eloping Cuestionnaire8 6riting a7stract8 0issertation8 Cualities
of researc$ 6riting8 0ata 9c$arts8 ta7les: analysis8 0ocumentation.
UNIT V $RITING FOR MEDIA AND CREATIVE $RITING '
+eatures for pu7lication 93e6spapers8 maga#ines8 ne6sletters8 notice@7oar0:8 case stu0ies8 s$ort
stories8 tra%elogues8 6riting for c$il0ren8 translation8 tec$niCues of 6riting
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .aymon0 < 'esi,ar8 Eo$n 1 Pettit8 an0 Mary E +latly. 200=. 'esi,arBs Basic
Business*ommunication. 11
t$
e0. Tata Mc4ra6@-ill8 3e6 1el$i.
2. S$aran E 4erson8 an0 Ste%en M 4erson. 200(. Tec$nical )ritingA Process an0 Pro0uct.
Pearson E0ucation8 3e6 1el$i.
REFERENCE:
1. E. -. Mc4rat$8 S.E. 2012. Basic Managerial S,ills for All. =
t$
e0. Prentice@-all of /n0ia8 3e6
1el$i
Management 7oo,s
.o7in s$arma@ T$e greatness gui0e
Ste%en *o%ey @ 7 -a7its of Effecti%e people
Arindham Chaudhuri @ *ount your c$ic,ens 7efore t$ey $atc$
.ama0urai @ T*S Story
14
Blogs A Set$ 4o06in8 4uy Fa6asa,i8 Firu7a S$an,ar
.e%ie6A -ar%ar0 Business re%ie6
.eportsA 1eloitte8 3etsis
Maga#inesA Bloom7erg Business6ee,8 Economist
BA"201 O!ERATIONS MANAGEMENT LT ! C
COURSE OB,ECTIVE:
3 0 0 3
To pro%i0e a 7roa0 intro0uction to t$e fiel0 of operations management an0 e;plain t$e concepts8
strategies 8 tools an0 tec$niCues for managing t$e transformation process t$at can lea0 to
competiti%e a0%antage.
COURSE OUTCOME:
2n0erstan0ing of t$e strategic an0 operational 0ecisions in managing manufacturing an0 ser%ice
organi#ations an0 appreciation of t$e role of operations management function in an organi#ation.
UNIT I INTRODUCTION TO O!ERATIONS MANAGEMENT '
"perations Management 5 3ature8 /mportance8 $istorical 0e%elopment8 transformation processes8
0ifferences 7et6een ser%ices an0 goo0s8 a system perspecti%e8 functions8 c$allenges8 current
priorities8 recent tren0sJ "perations Strategy 5 Strategic fit 8 frame6or,J Supply *$ain Management
UNIT II FORECASTING. CA!ACITY AND FACILITY DESIGN '
1eman0 +orecasting 5 3ee08 Types8 "7>ecti%es an0 Steps. "%er%ie6 of ualitati%e an0
uantitati%e met$o0s. *apacity Planning 5 'ong range8 Types8 1e%eloping capacity alternati%es.
"%er%ie6 of sales an0 operations planning. "%er%ie6 of M.P8 M.P // an0 E.P.
+acility 'ocation 5 T$eories8 Steps in Selection8 'ocation Mo0els. +acility 'ayout 5 Principles8
Types8 Planning tools an0 tec$niCues.
UNIT III DESIGN OF !RODUCT. !ROCESS AND $OR% SYSTEMS '
Pro0uct 1esign 5 /nfluencing factors8 Approac$es8 'egal8 Et$ical an0 En%ironmental issues.
Process 5 Planning8 Selection8 Strategy8 Ma>or 1ecisions. )or, Stu0y 5 "7>ecti%es8 Proce0ure.
Met$o0 Stu0y an0 Motion Stu0y. )or, Measurement an0 Pro0ucti%ity 5 Measuring Pro0ucti%ity
an0 Met$o0s to impro%e pro0ucti%ity.
UNIT IV MATERIALS MANAGEMENT '
Materials Management 5 "7>ecti%es8 Planning8 Bu0geting an0 *ontrol. Purc$asing 5 "7>ecti%es8
+unctions8 Policies8 <en0or rating an0 <alue Analysis. Stores Management 5 3ature8 'ayout8
*lassification an0 *o0ing. /n%entory 5 "7>ecti%es8 *osts an0 control tec$niCues. "%er%ie6 of E/T.
UNIT V SCHEDULING AND !RO,ECT MANAGEMENT '
Pro>ect Management 5 Sc$e0uling Tec$niCues8 PE.T8 *PMJ Sc$e0uling @ 6or, centers 5 nature8
importanceJ Priority rules an0 tec$niCues8 s$opfloor controlJ +lo6 s$op sc$e0uling 5 Eo$nsonBs
Algorit$m 5 4antt c$artsJ personnel sc$e0uling in ser%ices.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .ic$ar0 B. *$ase8 .a%i S$an,ar8 +. .o7ert Eaco7s8 3ic$olas E. ACuilano8 "perations an0
Supply Management8 Tata Mc4ra6 -ill8 12
t$
E0ition8 2010.
2. 3orman 4ait$er an0 4regory +ra#ier8 "perations Management8 Sout$ )estern *engage
'earning8 2002.
1!
REFERENCES
1. )illiam E Ste%enson8 "perations Management8 Tata Mc4ra6 -ill8 =
t$
E0ition8 200=.
2. .ussel an0 Taylor8 "perations Management8 )iley8 +ift$ E0ition8 200&.
3. Fanis$,a Be0i8 Pro0uction an0 "perations Management8 ";for0 2ni%ersity Press8 2004.
4. *$ary S. 38 Pro0uction an0 "perations Management8 Tata Mc4ra6 -ill8 T$ir0 E0ition8
200(.
5. As6at$appa F an0 S$ri0$ara B$at F8 Pro0uction an0 "perations Management8 -imalaya
Pu7lis$ing -ouse8 .e%ise0 Secon0 E0ition8 200(.
6. Ma$a0e%an B8 "perations Management T$eory an0 practice8 Pearson E0ucation8 2007.
7. Pannersel%am .8 Pro0uction an0 "perations Management8 Prentice -all /n0ia8
Secon0 E0ition8 200(.
BA"202 FINANCIAL MANAGEMENT LT ! C
COURSE OB,ECTIVES:
3 0 0 3
+acilitate stu0ent to
2n0erstan0 t$e operational nuances of a +inance Manager
*ompre$en0 t$e tec$niCue of ma,ing 0ecisions relate0 to finance function
COURSE OUTCOME:
Possess t$e tec$niCues of managing finance in an organi#ation
UNIT I FOUNDATIONS OF FINANCE: '
+inancial management 5 An o%er%ie6@ Time %alue of money@ /ntro0uction to t$e concept of ris, an0
return of a single asset an0 of a portfolio@ <aluation of 7on0s an0 s$ares@"ption %aluation.
UNIT II INVESTMENT DECISIONS: '
*apital Bu0getingA Principles an0 tec$niCues @ 3ature of capital 7u0geting@ /0entifying rele%ant
cas$ flo6s @ E%aluation Tec$niCuesA Pay7ac,8 Accounting rate of return8 3et Present <alue8 /nternal
.ate of .eturn8 Profita7ility /n0e; @ *omparison of 1*+ tec$niCues @ Pro>ect selection un0er capital
rationing @ /nflation an0 capital 7u0geting @ *oncept an0 measurement of cost of capital @ Specific
cost an0 o%erall cost of capital
UNIT III FINANCING AND DIVIDEND DECISION: '
+inancial an0 operating le%erage @ capital structure @ *ost of capital an0 %aluation @ 0esigning
capital structure.
1i%i0en0 policy @ Aspects of 0i%i0en0 policy @ practical consi0eration @ forms of 0i%i0en0 policy @
forms of 0i%i0en0s @ s$are splits.
UNIT IV $OR%ING CA!ITAL MANAGEMENT: '
Principles of 6or,ing capitalA *oncepts8 3ee0s8 1eterminants8 issues an0 estimation of 6or,ing
capital @ Accounts .ecei%a7les Management an0 factoring @ /n%entory management @ *as$
management @ )or,ing capital finance A Tra0e cre0it8 Ban, finance an0 *ommercial paper.
UNIT V LONG TERM SOURCES OF FINANCE: '
/n0ian capital an0 stoc, mar,et8 3e6 issues mar,et 'ong term financeA S$ares8 0e7entures an0
term loans8 lease8 $ire purc$ase8 %enture capital financing8 Pri%ate ECuity.
1&
TOTAL: #5 !ERIODS
TE-TBOO%S
1. M.K. F$an an0 P.F.Eain +inancial management8 Te;t8 Pro7lems an0 cases Tata Mc4ra6
-ill8 &
t$
e0ition8 2011.
2. M. Pan0ey +inancial Management8 <i,as Pu7lis$ing -ouse P%t. 't0.8 10
t$
e0ition8 2012.
REFERENCES
1. As6at 1amo0aran8 *orporate +inance T$eory an0 practice8 Eo$n )iley ? Sons8 2011.
2. Eames *. <an$orne 5+un0amentals of +inancial Management5 P-/ 'earning8 11
t$
E0ition8
2012.
3. Brig$am8 E$r$ar0t8 +inancial Management T$eory an0 Practice8 12
t$
e0ition8
*engage 'earning 2010.
4. Prasanna *$an0ra8 +inancial Management8 =
t$
e0ition8 Tata Mc4ra6 -ill8 2012.
5. Sri%atsa%a8 Mis$ra8 +inancial Management8 ";for0 2ni%ersity Press8 2011
BA"203 MAR%ETING MANAGEMENT LT ! C
# 0 0 #
COURSE OB,ECTIVE:
To un0erstan0 t$e c$anging 7usiness en%ironment
To i0entify t$e in0icators of management t$oug$ts an0 practices
to un0erstan0 fun0amental premise un0erlying mar,et 0ri%en strategies
COURSE OUT COMEA
,no6le0ge of analytical s,ills in sol%ing mar,eting relate0 pro7lems
a6areness of mar,eting management process
Mar,eting 5 1efinitions @ *onceptual frame 6or, 5 Mar,eting en%ironment A /nternal an0 E;ternal @
Mar,eting interface 6it$ ot$er functional areas 5 Pro0uction8 +inance8 -uman .elations
Management8 /nformation System. Mar,eting in glo7al en%ironment 5 Prospects an0 *$allenges.
UNIT II MAR%ETING STRATEGY 12
Mar,eting strategy formulations 5 Fey 1ri%ers of Mar,eting Strategies @ Strategies for /n0ustrial
Mar,eting 5 *onsumer Mar,eting 55 Ser%ices mar,eting 5 *ompetitor analysis @ Analysis of
consumer an0 in0ustrial mar,ets 5 Strategic Mar,eting Mi; components.
UNIT III MAR%ETING MI- DECISIONS 12
Pro0uct planning an0 0e%elopment 5 Pro0uct life cycle 5 3e6 pro0uct 1e%elopment an0
Management 5 Mar,et Segmentation 5 Targeting an0 Positioning 5 *$annel Management 5
A0%ertising an0 sales promotions 5 Pricing "7>ecti%es8 Policies an0 met$o0s.
UNIT IV BUYER BEHAVIOUR 12
2n0erstan0ing in0ustrial an0 in0i%i0ual 7uyer 7e$a%ior @ /nfluencing factors 5 Buyer Be$a%iour
Mo0els 5 "nline 7uyer 7e$a%iour @ Buil0ing an0 measuring customer satisfaction 5 *ustomer
relations$ips management 5 *ustomer acCuisition8 .etaining8 1efection.
UNIT V MAR%ETING RESEARCH ; TRENDS IN MAR%ETING 12
Mar,eting /nformation System 5 .esearc$ Process 5 *oncepts an0 applications A Pro0uct 5
A0%ertising 5 Promotion 5 *onsumer Be$a%iour 5 .etail researc$ 5 *ustomer 0ri%en
organi#ations @ *ause relate0 mar,eting @ Et$ics in mar,eting 5"nline mar,eting tren0s.
17
TOTAL: 60 !ERIODS
TE-T BOO%S
1. P$ilip Fortler an0 Fe%in 'ane Feller8 Mar,eting Management8 P-/ 14
t$
E0ition8 2012
2. FS *$an0rase,ar8 HMar,eting management@Te;t an0 *asesI8 Tata Mc4ra6-ill@<i>aynicole8
+irst e0ition82010
3. Paul Baines8 *$ris +ill an0 Felly Page8 Mar,eting8 ";for0 2ni%ersity Press8 2
n0
E0ition82011.
4. 'am78 $air8 S$arma8 Mc 1aniel5 Mar,eting 5 An /nno%ati%e approac$ to learning an0 teac$ing@
A sout$ Asian perspecti%e8 *engage 'earning 55 2012
REFERENCES
1. Mic$eal ..*#in,ota ? Masaa,i Fota7e8 Mar,eting Management8 <i,as T$omson 'earning8 2000.
2. 1uglas8E.1arymple8 Mar,eting Management8 Eo$n )iley ? Sons8 200(.
3. 3A48 Mar,eting successfully@ A Professional Perspecti%e8 Macmillan 200(.
4. Boy0 )al,er8 Mar,eting Management8 Mc4ra6 -ill8 2002.
! Paul Baines8 *$riss +ill Felly Pag78 Mar,eting8 // e0ition8 Asian e0ition.
.
1(
BA"20# HUMAN RESOURCE MANAGEMENT LT ! C
COURSE OB,ECTIVE:
3 0 0 3
To pro%i0e ,no6le0ge a7out management issues relate0 to staffing8 training8 performance8
compensation8 $uman factors consi0eration an0 compliance 6it$ $uman resource reCuirements.
COURSE OUTCOME:
Stu0ents 6ill gain ,no6le0ge an0 s,ills nee0e0 for success as a $uman resources professional
UNIT I !ERS!ECTIVES IN HUMAN RESOURCE MANAGEMENT 5
E%olution of $uman resource management 5 T$e importance of t$e $uman factor 5 *$allenges 5
/nclusi%e gro6t$ an0 affirmati%e action @.ole of $uman resource manager 5 -uman resource
policies 5 *omputer applications in $uman resource management 5 -uman resource accounting
an0 au0it.
UNIT II THE CONCE!T OF BEST FIT EM!LOYEE /
/mportance of -uman .esource Planning 5 +orecasting $uman resource reCuirement 5matc$ing
supply an0 0eman0 @ /nternal an0 E;ternal sources. .ecruitment @ Selection 5 in0uction 5
Sociali#ation 7enefits.
UNIT III TRAINING AND E-ECUTIVE DEVELO!MENT 10
Types of training met$o0s 5purpose@ 7enefits@ resistance. E;ecuti%e 0e%elopment programmes 5
*ommon practices @ Benefits 5 Self 0e%elopment 5 Fno6le0ge management.
UNIT IV SUSTAINING EM!LOYEE INTEREST 12
*ompensation plan 5 .e6ar0 5 Moti%ation 5 Application of t$eories of moti%ation 5 *areer
management 5 1e%elopment of mentor 5 ProtLgL relations$ips.
UNIT V !ERFORMANCE EVALUATION AND CONTROL !ROCESS 10
Met$o0 of performance e%aluation 5 +ee07ac, 5 /n0ustry practices. Promotion8 1emotion8 Transfer
an0 Separation 5 /mplication of >o7 c$ange. T$e control process 5 /mportance 5 Met$o0s
5 .eCuirement of effecti%e control systems grie%ances 5 *auses 5 /mplications 5 .e0ressal
met$o0s.
TOTAL: #5 !ERIODS
TE-TBOO%
1. 1essler -uman .esource Management8 Pearson E0ucation 'imite08 2007
2. 1ecen#o an0 .o77ins8 -uman .esource Management8 )iley8 (
t$
E0ition8 2007.
REFERENCES
1. 'uis ..4ome#@Me>ia8 1a%i0 B.Bal,in8 .o7ert ' *ar0y. Managing -uman .esource. P-/
'earning. 2012
2. Berna0in 8 -uman .esource Management 8Tata Mcgra6 -ill 8(
t$
e0ition 2012.
3. )ayne *ascio8 Managing -uman .esource8 Mc4ra6 -ill8 2007.
4. /%ance%ic$8 -uman .esource Management8 Mc4ra6 -ill 2012.
5. 20ay Fumar -al0ar8 Eut$i,a Sar,ar. -uman .esource management. ";for0. 2012
1=
BA"205 INFORMATION MANAGEMENT LT ! C
COURSE OB,ECTIVE
3 0 0 3
To un0erstan0 t$e importance of information in 7usiness
To ,no6 t$e tec$nologies an0 met$o0s use0 for effecti%e 0ecision ma,ing in an
organi#ation.
COURSE OUTCOME
4ains ,no6le0ge on effecti%e applications of information systems in 7usiness
1ata8 /nformation8 /ntelligence8 /nformation Tec$nology8 /nformation System8 e%olution8 types 7ase0
on functions an0 $ierarc$y8 System 0e%elopment met$o0ologies8 +unctional /nformation Systems8
1SS8 E/S8 FMS8 4/S8 /nternational /nformation System.
UNIT II SYSTEM ANALYSIS AND DESIGN 10
*ase tools @ System flo6 c$art8 1ecision ta7le8 1ata flo6 1iagram 91+1:8 Entity .elations$ip 9E.:8
"7>ect "riente0 Analysis an0 1esign9""A1:8 2M' 0iagram.
UNIT III DATABASE MANAGEMENT SYSTEMS '
1BMS 5 -1BMS8 31BMS8 .1BMS8 ""1BMS8 uery Processing8 S'8 *oncurrency
Management8 1ata 6are$ousing an0 1ata Mart
UNIT IV SECURITY. CONTROL AND RE!ORTING /
Security8 Testing8 Error 0etection8 *ontrols8 /S <ulnera7ility8 1isaster Management8 *omputer
*rimes8 Securing t$e )e78 /ntranets an0 )ireless 3et6or,s8 Soft6are Au0it8 Et$ics in /T8 2ser
/nterface an0 reporting.
UNIT V NE$ IT INITIATIVES /
.ole of information management in E.P8 e@7usiness8 e@go%ernance8 1ata Mining8 Business
/ntelligence8 Per%asi%e *omputing8 *lou0 computing8 *MM.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .o7ert Sc$ult$eis an0 Mary Summer8 Management /nformation Systems 5 T$e Managers
<ie68 Tata Mc4ra6 -ill8 200(.
2. Fennet$ *. 'au0on an0 Eane Price 'au0on8 Management /nformation Systems 5 Managing t$e
0igital firm8 P-/ 'earning D Pearson E0ucation8 P-/8 Asia8 2012.
REFERENCES
1. .a$ul 0e8 M/S in Business8 4o%ernment an0 Society8 )iley /n0ia P%t 't08 2012
2. 4or0on 1a%is8 Management /nformation System A *onceptual +oun0ations8 Structure an0
1e%elopment8 Tata Mc4ra6 -ill8 21
st
.eprint 200(.
3. -aag8 *ummings an0 Mc *u77rey8 Management /nformation Systems for t$e /nformation
Age8 Mc4ra6 -ill8 200!. =
t$
e0ition8 2013.
4. Tur7an8 Mc'ean an0 )et$er7e8 /nformation Tec$nology for Management 5 Transforming
"rganisations in t$e 1igital Economy8 Eo$n )iley8 &
t$
E0ition8 200(.
5. .aymon0 Mc'eo0 an0 Er. 4eorge P. Sc$ell8 Management /nformation Systems8 Pearson
E0ucation8 2007.
&. Eames " Brien8 Management /nformation Systems 5 Managing /nformation
Tec$nology in t$e E@7usiness enterprise8 Tata Mc4ra6 -ill8 2004.
7. .apl$ Stair an0 4eorge .eynol0s8 /nformation Systems8 *engage 'earning8 10
t$
E0ition8
2012
20
8. *orey Sc$ou an0 1an S$oema,er8 /nformation Assurance for t$e Enterprise 5 A .oa0map
to /nformation Security8 Tata Mc4ra6 -ill8 2007.
9. +re0eric, 4allegor8 San0ra Senft8 1aniel P. Manson an0 *arol 4on#ales8 /nformation
Tec$nology *ontrol an0 Au0it8 Auer7ac$ Pu7lications8 4
t$
E0ition8 2013.
BA"206 A!!LIED O!ERATIONS RESEARCH LT ! C
COURSE OB,ECTIVE:
3 1 0 #
To learn t$e concepts of operations researc$ applie0 in 7usiness 0ecision ma,ing.
COURSE OUTCOME:
To facilitate Cuantitati%e solutions in 7usiness 0ecision ma,ing un0er con0itions of certainty8 ris,
an0 uncertainty.
UNIT I INTRODUCTION TO LINEAR !ROGRAMMING (L!) 12
/ntro0uction to applications of operations researc$ in functional areas of management. 'inear
Programming@formulation8 solution 7y grap$ical an0 simple; met$o0s 9Primal @ Penalty8 T6o
P$ase:8 Special cases. 1ual simple; met$o0. Principles of 1uality. Sensiti%ity Analysis.
UNIT II LINEAR !ROGRAMMING E-TENSIONS 12
Transportation Mo0els 9Minimising an0 Ma;imising Pro7lems: 5 Balance0 an0 un7alance0
Pro7lems 5 /nitial Basic feasi7le solution 7y 3@) *orner .ule8 'east cost an0 <ogelBs
appro;imation met$o0s. *$ec, for optimality. Solution 7y M"1/ D Stepping Stone met$o0. *ase of
1egeneracy. Trans$ipment Mo0els. Assignment Mo0els 9Minimising an0 Ma;imising Pro7lems: 5
Balance0 an0 2n7alance0 Pro7lems. Solution 7y -ungarian an0 Branc$ an0 Boun0 Algorit$ms.
Tra%elling Salesman pro7lem. *re6 Assignment Mo0els.
UNIT III INTEGER !ROGRAMMING AND GAME THEORY 12
Solution to pure an0 mi;e0 integer programming pro7lem 7y Branc$ an0 Boun0 an0 cutting plane
algorit$ms. 4ame T$eory@T6o person Mero sum games@Sa00le point8 1ominance .ule8 *on%e;
'inear *om7ination 9A%erages:8 met$o0s of matrices8 grap$ical an0 'P solutions.
UNIT IV INVENTORY MODELS. SIMULATION AND DECISION THEORY 12
/n%entory Mo0els 5 E" an0 EB Mo0els 9)it$ an0 6it$out s$ortages:8 uantity 1iscount
Mo0els. 1ecision ma,ing un0er ris, 5 1ecision trees 5 1ecision ma,ing un0er uncertainty.
Monte@carlo simulation.
UNIT V 0UEUING THEORY AND RE!LACEMENT MODELS 12
ueuing T$eory @ single an0 Multi@c$annel mo0els 5 infinite num7er of customers an0 infinite
calling source. .eplacement Mo0els@/n0i%i0uals replacement Mo0els 9)it$ an0 6it$out time %alue
of money: 5 4roup .eplacement Mo0els.
TOTAL: 60 !ERIODS
TE-T BOO%S
1. Paneersel%am ..8 "perations .esearc$8 Prentice -all of /n0ia8 +ourt$ Print8 200(.
2. 3. 1 <o$ra8 uantitati%e Tec$niCues in Management8Tata Mcgra6 -ill8 2010.
3. Pra0eep Pra7a,ar Pai8 "perations .esearc$ @ Principles an0 Practice8 ";for0 -ig$er
E0ucation8 .
REFERENCES
1. -am0y A Ta$a8 /ntro0uction to "perations .esearc$8 Prentice -all /n0ia8 Se%ent$ E0ition8
T$ir0 /n0ian .eprint 2004.
21
2. 4. Srini%asan8 "perations .esearc$ 5 Principles an0 Applications8 P-/8 2007.
3. 4upta P.F8 -ira 1.S8 Pro7lem in "perations .esearc$8 S.*$an0 an0 *o8 2007.
4. Fala%at$y S8 "perations .esearc$8 Secon0 E0ition8 <i,as Pu7lis$ing -ouse8 2004.
5. +re0eric, ? Mar, -illier8 /ntro0uction to Management Science 5 A Mo0eling an0 case
stu0ies approac$ 6it$ sprea0s$eets8 Tata Mcgra6 -ill8 200!.
BA"20" BUSINESS RESEARCH METHODS LT ! C
COURSE OB,ECTIVE:
3 0 0 3
To e;pose t$e stu0ents to t$e principles of scientific met$o0ology in 7usiness enCuiryJ to 0e%elop
analytical s,ills of 7usiness researc$J to 0e%elop t$e s,ills for scientific communications.
COURSE OUTCOME:
Stu0ents 6oul0 7ecome acCuainte0 6it$ t$e scientific met$o0ology in 7usiness 0omain. T$ey
6oul0 also 7ecome analytically s,illful. T$ey 6oul0 7ecome familiar 6it$ t$e nuances of scientific
communications.
Business .esearc$ 5 1efinition an0 Significance 5 t$e researc$ process 5 Types of .esearc$ 5
E;ploratory an0 causal .esearc$ 5 T$eoretical an0 empirical .esearc$ 5 *ross 5Sectional an0
time 5 series .esearc$ 5 .esearc$ Cuestions D Pro7lems 5 .esearc$ o7>ecti%es 5 .esearc$
$ypot$eses 5 c$aracteristics 5 .esearc$ in an e%olutionary perspecti%e 5 t$e role of t$eory in
researc$.
UNIT II RESEARCH DESIGN AND MEASUREMENT '
.esearc$ 0esign 5 1efinition 5 types of researc$ 0esign 5 e;ploratory an0 causal researc$ 0esign
5 1escripti%e an0 e;perimental 0esign 5 0ifferent types of e;perimental 0esign 5 <ali0ity of fin0ings
5 internal an0 e;ternal %ali0ity 5 <aria7les in .esearc$ 5 Measurement an0 scaling 5 1ifferent
scales 5 *onstruction of instrument 5 <ali0ity an0 .elia7ility of instrument.
UNIT III DATA COLLECTION '
Types of 0ata 5 Primary <s Secon0ary 0ata 5 Met$o0s of primary 0ata collection 5 Sur%ey <s
"7ser%ation 5 E;periments 5 *onstruction of Cuestionaire an0 instrument 5 <ali0ation of
Cuestionaire 5 Sampling plan 5 Sample si#e 5 0eterminants optimal sample si#e 5 sampling
tec$niCues 5 Pro7a7ility <s 3on5pro7a7ility sampling met$o0s.
UNIT IV DATA !RE!ARATION AND ANALYSIS '
1ata Preparation 5 e0iting 5 *o0ing 51ata entry 5 <ali0ity of 0ata 5 ualitati%e <s uantitati%e
0ata analyses 5 Bi%ariate an0 Multi%ariate statistical tec$niCues 5 +actor analysis 5 1iscriminant
analysis 5 cluster analysis 5 multiple regression an0 correlation 5 multi0imensional scaling 5
Application of statistical soft6are for 0ata analysis.
UNIT V RE!ORT DESIGN. $RITING AND ETHICS IN BUSINESS RESEARCH '
.esearc$ report 5 1ifferent types 5 *ontents of report 5 nee0 of e;ecuti%e summary 5
c$apteri#ation 5 contents of c$apter 5 report 6riting 5 t$e role of au0ience 5 rea0a7ility 5
compre$ension 5 tone 5 final proof 5 report format 5 title of t$e report 5 et$ics in researc$ 5 et$ical
7e$a%iour of researc$ 5 su7>ecti%ity an0 o7>ecti%ity in researc$.
TOTAL: #5 !ERIODS
22
TE-T BOO%S
1. 1onal0 .. *ooper8 Pamela S. Sc$in0ler an0 E F S$arma8 Business .esearc$ met$o0s8
11
t$
E0ition8 Tata Mc 4ra6 -ill8 3e6 1el$i8 2012.
2. Alan Bryman an0 Emma Bell8 Business .esearc$ met$o0s8 3
r0
E0ition8
";for0 2ni%ersity Press8 3e6 1el$i8 2011.
3. 2ma Se,aran an0 .oger Bougie8 .esearc$ met$o0s for Business8 !
t$
E0ition8 )iley /n0ia8 3e6 1el$i8 2012.
4. )illiam 4 Mi,mun08 Barry E Ba7in8 Eon *.*arr8 Atanu A0$i,ari8Mitc$ 4riffin8 Business
.esearc$ met$o0s8 A Sout$ Asian Perspecti%e8 (
t$
E0ition8 *engage 'earning8 3e6 1el$i8
2012.
BA"211 DATA ANALYSIS AND BUSINESS MODELING LT ! C
COURSE OB,ECTIVE
0 0 # 2
to $a%e $an0s@ on e;perience on 0ecision mo0eling
COURSE OUTCOME
Fno6le0ge of sprea0s$eets an0 0ata analysis soft6are for 7usiness mo0eling
NBusiness mo0els stu0ie0 in t$eory to 7e practice0 using Sprea0s$eet D Analysis Soft6areO
SN( E<= N(
D2)*6+> (? 2<=2@6328)>
D5@*)6(8
N*32
1 1 1escripti%e Statistics 4
2 2 -ypot$esis @ Parametric 4
3 3 -ypot$esis 5 3on@parametric 4
4 4 *orrelation ? .egression 4
! ! +orecasting 4
& @ E;ten0e0 e;periment 5 1 4
7 & Portfolio Selection 4
( 7 .is, Analysis ? Sensiti%ity Analysis 4
= ( .e%enue Management 4
10 @ E;ten0e0 e;periment 5 2 4
11 = Transportation ? Assignment 4
12 10 3et6or,ing Mo0els 4
13 11 ueuing T$eory 4
14 12 /n%entory Mo0els 4
1! @ E;ten0e0 e;periments 5 3 4
Sprea0s$eet Soft6are
an0 1ata Analysis Tools
TOTAL: 60 !ERIODS
RE0UIREMENTS ?(@ * 4*)AB (? 30 >)5728)>
1. Personal *omputers 5 30 nos
2. Any license0 Sprea0s$eet an0 Analysis soft6are li,e Microsoft E;cel8 SPSS etc5 30 user
licenses
23
TE-T BOO%S
1. 1a%i0 M. 'e%ine et al8 HStatistics for Managers using MS E;celB 9&
t$
E0ition: Pearson8 2010
2. 1a%i0 .. An0erson8 et al8 GAn /ntro0uction to Management SciencesA uantitati%e approac$es
to 1ecision Ma,ing8 913
t$
e0ition: Sout$@)estern *ollege Pu78 2011.
3. )illiam E. Ste%enson8 *ey$un "#gur8 G/ntro0uction to Management Science 6it$ Sprea0s$eetB8
Tata Mc4ra6 -ill8 200=.
4. )ayne '. )inston8 Microsoft E;cel 2010A 1ata Analysis ? Business Mo0eling8 3
r0
e0ition8
Microsoft Press8 2011.
5. <i,as 4upta8 *om0e; Business Accounting 6it$ Ms E;cel8 2010 an0 Tally E.P =.0 *ourse Fit8
)iley /n0ia8 2012
6. Firan Pan0ya an0 Smriti Bulsari8 SPSS in simple steps8 1reamtec$8 2011.
BA"301 ENTER!RISE RESOURCE !LANNING LT ! C
COURSE OB,ECTIVES
3 0 0 3
to un0erstan0 t$e 7usiness process of an enterprise
to grasp t$e acti%ities of E.P pro>ect management cycle to
un0erstan0 t$e emerging tren0s in E.P 0e%elopments
COURSE OUTCOMES
,no6le0ge of E.P implementation cycle
a6areness of core an0 e;ten0e0 mo0ules of E.P
"%er%ie6 of enterprise systems 5 E%olution @ .is,s an0 7enefits @ +un0amental tec$nology @ /ssues
to 7e consi0er in planning 0esign an0 implementation of cross functional integrate0 E.P systems.
UNIT II ER! SOLUTIONS AND FUNCTIONAL MODULES 10
"%er%ie6 of E.P soft6are solutions@ Small8 me0ium an0 large enterprise %en0or solutions8 BP.8
an0 7est 7usiness practices @ Business process Management8 +unctional mo0ules.
UNIT III ER! IM!LEMENTATION 10
Planning E%aluation an0 selection of E.P systems @ /mplementation life cycle @ E.P
implementation8 Met$o0ology an0 +rame 6or,@ Training 5 1ata Migration. People "rgani#ation in
implementation@*onsultants8 <en0ors an0 Employees.
UNIT IV !OST IM!LEMENTATION /
Maintenance of E.P@ "rgani#ational an0 /n0ustrial impactJ Success an0 +ailure factors of E.P
/mplementation.
UNIT V EMERGING TRENDS ON ER! '
E;ten0e0 E.P systems an0 E.P a00@ons @*.M8 S*M8 Business analytics @ +uture tren0s in E.P
systems@6e7 ena7le08 )ireless tec$nologies8 clou0 computing.
TOTAL: #5 !ERIODS
TE-T BOO%
1. Ale;is 'eon8 E.P 0emystifie08 secon0 E0ition Tata Mc4ra6@-ill8 200(.
24
REFERENCES
1. Sin$a P. Magal an0 Eeffery )or08 Essentials of Business Process an0 /nformation System8
)iley /n0ia8 2012
2. Eagan 3at$an <aman8 E.P in Practice8 Tata Mc4ra6@-ill8 200(
3. Ale;is 'eon8 Enterprise .esource Planning8 secon0 e0ition8 Tata Mc4ra6@-ill8 200(.
4. Ma$a0eo Eais6al an0 4anes$ <anapalli8 E.P Macmillan /n0ia8 200=
5. <ino0 Fumar 4rag an0 3.F. <en,ita,ris$nan8 E.P@ *oncepts an0 Practice8 Prentice -all of
/n0ia8 200&.
6. Summer8 E.P8 Pearson E0ucation8 200(
BA"302 STRATEGIC MANAGEMENT LT ! C
COURSE OB,ECTIVE:
3 0 0 3
To learn t$e ma>or initiati%es ta,en 7y a companyPs top management on 7e$alf of corporates8
in%ol%ing resources an0 performance in e;ternal en%ironments. /t entails specifying t$e
organi#ationPs mission8 %ision an0 o7>ecti%es8 0e%eloping policies an0 plan to un0erstan0 t$e
analysis an0 implementation of strategic management in strategic 7usiness units.
COURSE OUT COME A
T$is *ourse 6ill create ,no6le0ge an0 un0erstan0ing of management concepts principles an0
s,ills from a people8 finance8 mar,eting an0 organisational perspecti%es t$e 0e%elopment of
appropriate organisational policies an0 strategies 6it$in a c$anging conte;t to meet sta,e$ol0er
interests information systems to learn from failure ,ey tools an0 tec$niCues for t$e analysis an0
0esign of information systems8 inclu0ing t$eir $uman an0 organisational as 6ell as tec$nical
aspects.
UNIT I STRATEGY AND !ROCESS'
*onceptual frame6or, for strategic management8 t$e *oncept of Strategy an0 t$e Strategy
+ormation Process 5 Sta,e$ol0ers in 7usiness 5 <ision8 Mission an0 Purpose 5 Business
0efinition8 "7>ecti%es an0 4oals @ *orporate 4o%ernance an0 Social responsi7ility@case stu0y.
UNIT II COM!ETITIVE ADVANTAGE '
E;ternal En%ironment @ PorterBs +i%e +orces Mo0el@Strategic 4roups *ompetiti%e *$anges 0uring
/n0ustry E%olution@4lo7alisation an0 /n0ustry Structure @ 3ational *onte;t an0 *ompetiti%e
a0%antage .esources@ *apa7ilities an0 competencies5core competencies@'o6 cost an0
0ifferentiation 4eneric Buil0ing Bloc,s of *ompetiti%e A0%antage@ 1istincti%e *ompetencies@
.esources an0 *apa7ilities 0ura7ility of competiti%e A0%antage@ A%oi0ing failures an0 sustaining
competiti%e a0%antage@*ase stu0y.
UNIT III STRATEGIES 10
T$e generic strategic alternati%es 5 Sta7ility8 E;pansion8 .etrenc$ment an0 *om7ination strategies
@ Business le%el strategy@ Strategy in t$e 4lo7al En%ironment@*orporate Strategy@<ertical
/ntegration@1i%ersification an0 Strategic Alliances@ Buil0ing an0 .estructuring t$e corporation@
Strategic analysis an0 c$oice @ En%ironmental T$reat an0 "pportunity Profile 9ET"P: @
"rgani#ational *apa7ility Profile @ Strategic A0%antage Profile @ *orporate Portfolio Analysis @
S)"T Analysis @ 4AP Analysis @ Mc FinseyPs 7s +rame6or, @ 4E = *ell Mo0el @ 1istincti%e
competiti%eness @ Selection of matri; @ Balance Score *ar0@case stu0y.
2!
UNIT IV STRATEGY IM!LEMENTATION ; EVALUATION '
T$e implementation process8 .esource allocation8 1esigning organisational structure@1esigning
Strategic *ontrol Systems@ Matc$ing structure an0 control to strategy@/mplementing Strategic
c$ange@Politics@Po6er an0 *onflict@Tec$niCues of strategic e%aluation ? control@case stu0y.
UNIT V OTHER STRATEGIC ISSUES /
Managing Tec$nology an0 /nno%ation@Strategic issues for 3on Profit organisations. 3e6 Business
Mo0els an0 strategies for /nternet Economy@case stu0y
TOTAL: #5 !ERIODS
TE-TBOO%S
1. -ill. Strategic Management A An /ntegrate0 approac$8 200= E0ition )iley 92012:.
2. Eo$n A.Parnell. Strategic Management8 T$eory an0 practice Bi#tantra 92012:.
3. A#$ar Fa#mi8 Strategic Management an0 Business Policy8 3
r0
E0ition8 Tata Mc4ra6 -ill8 200(.
REFERENCES
1. A0riau -A7er7erg an0 Alison .ieple8 Strategic Management T$eory ? Application8 ";for0
2ni%ersity Press8 200(.
2. 'a6erence 4. -re7inia,8 Ma,ing strategy 6or,8 Pearson8 200!.
3. 4upta8 4olla,ota an0 Srini%asan8 Business Policy an0 Strategic Management 5 *oncepts an0
Application8 Prentice -all of /n0ia8 200!.
4. 1r.1$arma Bir Sing$8 Strategic Management ? Business Policy8 Fo4ent 'earning Solutions /nc.8
)iley8 2012.
5. Eo$n Pearce8 .ic$ar0 .o7inson an0 Amit$a Mittal8 Strategic Management8 Mc4ra6 -ill8
12
t$
E0ition8 2012
2&
BA"311 !ROFESSIONAL S%ILL DEVELO!MENT LT ! C
0 0 # 2
COURSE OB,ECTIVE:
To ena7le learners to spea, fluently an0 fla6lessly in all ,in0s of communicati%e *onte;ts 6it$
spea,ers of all nationalities.
COURSE OUTCOMES:
'earners s$oul0 7e a7le to
9. spea, confi0ently 6it$ any spea,ers of Englis$8 inclu0ing nati%e spea,ers8
II. spea, effortlessly in 0ifferent conte;ts 5 informal an0 formal8
III. Gt$in, on feetB e%en in 0ifficult circumstances8
IV. $ol0 interesting an0 meaningful con%ersations 6it$ ot$ers8 inclu0ing strangers8 an0
V. listen to ot$ers 6it$ utmost attention.
UNIT I !ERSONAL COMMUNICATION 10
1ay@to@0ay con%ersation 6it$ family mem7ers8 neig$7ours8 relati%es8 frien0s on %arious topics8
conte;t specific 5 agreeingD0isagreeing8 6is$ing8 consoling8 a0%ising8 persua0ing8 e;pressing
opinions8 arguing.
UNIT II SOCIAL COMMUNICATION 10
Telep$one calls 9official:8 colleagues in t$e 6or,spot8 0iscussing issues 9social8 political8 cultural:
clu7s 9any social gat$ering:8 ans6ering Cuestions8 tal,ing a7out films8 7oo,s8 ne6s items8 T.<.
programmes8 s$aring >o,es.
UNIT III GROU!CMASS COMMUNICATION 10
4roup 0iscussion 97rainstorming :8 0e7ate8 panel 0iscussion8 anc$oringDmaster of ceremony8
6elcome a00ress8 proposing %ote of t$an,s8 intro0ucing spea,ers8 con0ucting meetings8 ma,ing
announcements8 Eust@a@minute 9EAM:8 Bloc, an0 tac,le8 s$ip6rec,8 spoof8 con0ucting Cui#8
negotiations8 oral reports.
UNIT IV INTEGRATED S!EA%ING AND !RESENTATION S%ILLS 10
'istening to spea, 9any ra0io programmeDlecture:8 rea0ing to spea,8 6riting to spea,8 6atc$ing to
spea,8 9any interesting programme on T<: .ea0ing alou0 any te;tDspeec$8 lecturing8 Po6erPoint
presentation8 impromptu8 /nter%ie6s of 0ifferent ,in0s 9one to one8 many to one8 stress inter%ie68
telep$onic inter%ie6:
.
UNIT V EM!LOYABILITY AND COR!ORATE S%ILLS 20
/nter%ie6 s,ills 5 Types of inter%ie68 preparation for inter%ie68 moc, inter%ie6. 4roup 1iscussion 5
*ommunication s,ills in 4roup 1iscussion8 Structure of 418 41 process8 successful 41
tec$niCues8 s,ills 7oug$t out in 41 5 lea0ers$ip an0 co@or0ination.Time management an0 effecti%e
planning 5 i0entifying 7arriers to effecti%e time management8 pru0ent time management
tec$niCues8 relations$ip 7et6een time management an0 stress management. Stress management
5 causes an0 effect8 coping strategies 5 simple p$ysical e;ercises8 simple Koga an0 Me0itation
tec$niCues8 .ela;ation tec$niCues8 stress an0 fait$ $ealing8 positi%e forces of nature8 rela;ation 7y
silence an0 music. 1ecision ma,ing an0 3egotiation s,ills8 People s,ills8 Team 6or,8 0e%elopment
of lea0ers$ip Cualities.
TOTAL: 60 !ERIODS
27
3oteA Stu0ents 6ill un0ergo t$e entire programme similar to a Seminar. /t is an acti%ity 7ase0
course. Stu0ent in0i%i0ually or as a group can organi#e e%ent9s:8 present term papers etc.
T$is 6ill 7e e%aluate0 7y t$e faculty mem7er9s: $an0ling t$e course an0 t$e consoli0ate0
mar,s can 7e ta,en as t$e final mar,. 3o en0 semester e;amination is reCuire0 for t$is
course
REFERENCES:
1. .ic$ar0 1enny8 H*ommunication to )inJ Fogan Page /n0ia P%t. 't0.8 3e6 1el$i8 200(.
2. H<alue E0ucationI8 </S/"3 for )is0om8 <et$at$iri Pu7lications8 Ero0e8 200=
3. 'istening toD)atc$ing great speec$es suc$ as Barac, "7ama8 M.A. *$i0am7aram8 <i>ay
Mallaya etc. Te0tal, T< c$annels 93e6s8 0ocumentaries:.
BA"#01 INTERNATIONAL BUSINESS MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVEA
To e;pose t$e stu0ents to t$e 7asic concepts of international 7usiness management
COURSE OUTCOME:
Stu0ents 6oul0 7e familiar 6it$ glo7al 7usiness en%ironment8 glo7al strategic management
practices an0 get acCuainte0 6it$ functional 0omain practices. T$ey 6oul0 7e familiar 6it$ conflicts
situations an0 et$ical issues in glo7al 7usiness.
/nternational Business 51efinition 5 /nternationali#ing 7usiness@A0%antages 5factors causing
glo7ali#ation of 7usiness@ international 7usiness en%ironment 5 country attracti%eness 5Political8
economic an0 cultural en%ironment 5 Protection <s li7erali#ation of glo7al 7usiness en%ironment.
UNIT II INTERNATIONAL TRADE AND INVESTMENT 11
Promotion of glo7al 7usiness 5 t$e role of 4ATTD)T" 5 multilateral tra0e negotiation an0
agreements 5 </// ? /Q8 roun0 0iscussions an0 agreements 5 *$allenges for glo7al 7usiness 5
glo7al tra0e an0 in%estment 5 t$eories of international tra0e an0 t$eories of international
in%estment 5 3ee0 for glo7al competiti%eness 5 .egional tra0e 7loc, 5 Types 5 A0%antages an0
0isa0%antages 5 .TBs across t$e glo7e 5 7rief $istory.
UNIT III INTERNATIONAL STRATEGIC MANAGEMENT 11
Strategic compulsions@Stan0ar0i#ation <s 1ifferentiation 5 Strategic options 5 4lo7al portfolio
management@ glo7al entry strategy 5 0ifferent forms of international 7usiness 5 a0%antages @
organi#ational issues of international 7usiness 5 organi#ational structures 5 controlling of
international 7usiness 5 approac$es to control 5 performance of glo7al 7usiness@ performance
e%aluation system.
UNIT IV !RODUCTION. MAR%ETING. FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS 11
4lo7al pro0uction 5'ocation 5scale of operations@ cost of pro0uction 5 Ma,e or Buy 0ecisions 5
glo7al supply c$ain issues 5 uality consi0erations@ 4lo7ali#ation of mar,ets8 mar,eting strategy 5
*$allenges in pro0uct 0e%elopment 8 pricing8 pro0uction an0 c$annel management@ /n%estment
0ecisions 5 economic@ Political ris, 5 sources of fun0@ e;c$ange 5rate ris, an0 management 5
2(
strategic orientation 5 selection of e;patriate managers@ Training an0 0e%elopment 5
compensation.
UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL
BUSINESS MANAGEMENT 6
1isa0%antages of international 7usiness 5 *onflict in international 7usiness@ Sources an0 types
of conflict 5 *onflict resolutions 5 3egotiation 5 t$e role of international agencies 5Et$ical issues
in international 7usiness 5 Et$ical 0ecision@ma,ing.
TOTAL: #5 !ERIODS
TE-T BOO%S
1. *$arles )./. -ill an0 Arun Fumar Eain8 /nternational Business8 &
t$
e0ition8 Tata Mc 4ra6
-ill8 3e6 1el$i8 2010.
2. Eo$n 1. 1aniels an0 'ee -. .a0e7aug$8 /nternational Business8 Pearson E0ucation
Asia8 3e6 1el$i8 2000.
3. F. As6at$appa8 /nternational Business8 !
t$
E0ition8 Tata Mc 4ra6 -ill8 3e6 1el$i8 2012.
4. Mic$ael .. *#in,ota8 /l,,a A. .on,ainen an0 Mic$ael -. Moffet8 /nternational Business8
7
t$
E0ition8 *engage 'earning8 3e6 1el$i8 2010.
5. .a,es$ Mo$an Eos$i8 /nternational Business8 ";for0 2ni%ersity Press8 3e6 1el$i8 200=.
6. <yupta,es$ S$aran8 /nternational Business8 3
r0
E0ition8 Pearson E0ucation in Sout$ Asia8
3e6 1el$i8 2011.
BA"#02 BUSINESS ETHICS. COR!ORATE SOCIAL RES!ONSIBILITY LT ! C
AND GOVERNANCE 3 0 0 3
COURSE OB,ECTIVEA
To $a%e groun0ing on t$eory t$roug$ t$e un0erstan0ing of real life situations an0 cases.
COURSE OUTCOME:
To un0erstan0 et$ical issues in 6or,place an0 7e a7le to fin0 solution for Gmost goo0B.
1efinition ? nature Business et$ics8 *$aracteristics8 Et$ical t$eoriesJ *auses of unet$ical 7e$a%iorJ
Et$ical a7usesJ )or, et$icsJ *o0e of con0uctJ Pu7lic goo0.
UNIT II ETHICS THEORY AND BEYOND '
Management of Et$ics @ Et$ics analysis N -osmer mo0el OJ Et$ical 0ilemmaJ Et$ics in practice @
et$ics for managersJ .ole an0 function of et$ical managers@ *omparati%e et$ical 7e$a%iour of
managersJ *o0e of et$icsJ *ompetiti%eness8 organi#ational si#e8 profita7ility an0 et$icsJ *ost of
et$ics in *orporate et$ics e%aluation. Business an0 ecological D en%ironmental issues in t$e /n0ian
conte;t an0 case stu0ies.
UNIT III LEGAL AS!ECTS OF ETHICS '
Political 5 legal en%ironmentJ Pro%isions of t$e /n0ian constitution pertaining to BusinessJ Political
setup 5 ma>or c$aracteristics an0 t$eir implications for 7usinessJ Prominent features of M.TP ?
+E.A. Social 5 cultural en%ironment an0 t$eir impact on 7usiness operations8 Salient features of
/n0ian culture an0 %alues.
2=
UNIT IV ENVIRONMENTAL ETHICS '
Economic En%ironmentJ P$ilosop$y of economic gro6 an0 its implications for 7usiness8 Main
features of Economic Planning 6it$ respect to 7usinessJ /n0ustrial policy an0 frame6or, of
go%ernment contract o%er BusinessJ .ole of c$am7er of commerce an0 confe0eration of /n0ian
/n0ustries.
UNIT V COR!ORATE SOCIAL RES!ONSIBILITY AND GOVERNANCE '
1efinition@ E%olution@ 3ee0 for *S.J T$eoretical perspecti%esJ *orporate citi#ens$ipJ Business
practicesJ Strategies for *S.J *$allenges an0 implementationJ E%olution of corporate go%ernanceJ
4o%ernance practices an0 regulationJ Structure an0 0e%elopment of 7oar0sJ .ole of capital mar,et
an0 go%ernmentJ 4o%ernance ratingsJ +uture of go%ernance@ inno%ati%e practicesJ *ase stu0ies
6it$ lessons learnt.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. S.A. S$erle,ar8 Et$ics in Management8 -imalaya Pu7lis$ing -ouse8 200=.
2. )illiam B. )ert$er an0 1a%i0 B. *$an0ler8 Strategic corporate social responsi7ility8 Sage
Pu7lications /nc.8 2011
3. .o7ert A.4. Mon,s an0 3ell Mino68 *orporate go%ernance8 Eo$n )iley an0 Sons8 2011.
REFERENCES
1. ).-. S$a68 Business Et$ics8 *engage 'earning8 2007.
2. Beeslory8 Mic$el an0 E%ens8 *orporate Social .esponsi7ility8 Taylor an0 +rancis8 1=7(.
3. P$ilip Fotler an0 3ancy 'ee8 *orporate social responsi7ilityA 0oing t$e most goo0 for company
an0 your cause8 )iley8 200!.
4. Su7$a7rata Bo77y Baner>ee8 *orporate social responsi7ilityA t$e goo08 t$e 7a0 an0 t$e ugly8
E06ar0 Elgar Pu7lis$ing8 2007.
5. Sat$ees$ ,umar8 *orporate go%ernance8 ";for0 2ni%ersity8 Press8 2010.
6. Bo7 Tric,er8 *orporate go%ernance@ Principles8 policies an0 practices8 ";for0 2ni%ersity Press8
200=.
7. 'arue Tone -osmer an0 .ic$ar0 1.8 T$e Et$ics of Management8 /r6in /nc.8 1==!.
8. Eosep$ A. Petric, an0 Eo$n +. uinn8 Management Et$ics @ integrity at 6or,8 Sage8 1==7.
30
BA"#11 CREATIVITY AND INNOVATION L T ! C
0 0 # 2
COURSE OB,ECTIVES:
(1) To un0erstan0 t$e nuances in%ol%e0 in *reati%ity ? /nno%ation.
(2) To get $an0s on e;perience in applying creati%ity in pro7lem sol%ing.
COURSE OUTCOMES:
Stu0ent 6ill 7e eCuippe0 to apply $isD$er creati%e an0 inno%ati%e s,ills in sol%ing comple; pro7lems
confronting corporate realm.
3ee0 for *reati%e an0 inno%ati%e t$in,ing for Cuality 5 Essential t$eory a7out 0irecte0 creati%ity8
components of *reati%ity8 Met$o0ologies an0 approac$es8 in0i%i0ual an0 group creati%ity8
organi#ational role in creati%ity8 types of inno%ation8 7arriers to inno%ation8 inno%ation process8
esta7lis$ing criterion for assessment of creati%ity ? inno%ation.
UNIT II MECHANISM OF THIN%ING AND VISUALI1ATION 12
1efinitions an0 t$eory of mec$anisms of min0 $euristics an0 mo0els A attitu0es8 Approac$es an0
Actions t$at support creati%e t$in,ing @ A0%ance0 stu0y of %isual elements an0 principles@ line8
plane8 s$ape8 form8 pattern8 te;ture gra0ation8 color symmmetry. Spatial relations$ips an0
compositions in 2 an0 3 0imensional space @ proce0ure for genuine grap$ical computer animation
5 Animation aero0ynamics 5 %irtual en%ironments in scientific <isuali#ation 5 2nifying principle of
0ata management for scientific %isuali#ation 5 <isuali#ation 7enc$mar,ing
UNIT III CREATIVITY 12
Met$o0s an0 tools for 1irecte0 *reati%ity 5 Basic Principles 5 Tools t$at prepare t$e min0 for
creati%e t$oug$t 5 stimulation 5 1e%elopment an0 ActionsA @ Processes in creati%ity /*E1/P 5
/nspiration8 *larification8 1istillation8 Perspiration8 E%aluation an0 /ncu7ation 5 *reati%ity an0
Moti%ation T$e Bri0ge 7et6een man creati%ity an0 t$e re6ar0s of inno%ati%eness 5 Applying
1irecte0 *reati%ity.
UNIT IV CREATIVITY IN !ROBLEM SOLVING 12
4enerating an0 acCuiring ne6 i0eas8 pro0uct 0esign8 ser%ice 0esign 5 case stu0ies an0 $an0s@on
e;ercises8 stimulation tools an0 approac$es8 si; t$in,ing $ats8 lateral t$in,ing 5 /n0i%i0ual acti%ity8
group acti%ity8 conte;tual influences.
UNIT V INNOVATION 12
Ac$ie%ing *reati%ity 5 /ntro0uction to T./M met$o0ology of /n%enti%e Pro7lem Sol%ing @ t$e
essential factors 5 /nno%atorBs solution 5 creating an0 sustaining successful gro6t$ 5 1isrupti%e
/nno%ation mo0el 5 Segmenti%e Mo0els 5 3e6 mar,et 0isruption @ *ommo0itation an0 1E@
commo0itation 5 Managing t$e Strategy 1e%elopment Process 5 T$e .ole of Senior E;ecuti%e in
'ea0ing 3e6 4ro6t$ 5 Passing t$e Baton
TOTAL: 60 !ERIODS
3oteA Stu0ents 6ill un0ergo t$e entire programme similar to a Seminar. /t is acti%ity 7ase0 course.
Stu0ents 6ill un0ergo t$e programme 6it$ 7ot$ t$eoretical an0 practical content. Eac$
stu0ent 6ill 7e reCuire0 to come out 6it$ inno%ati%e pro0ucts or ser%ices. T$is 6ill 7e
e%aluate0 7y t$e faculty mem7er9s: $an0ling t$e course an0 t$e consoli0ate0 mar,s can 7e
ta,en as t$e final mar,. 3o en0 semester e;amination is reCuire0 for t$is course
31
REFERENCES
1. .ousing *reati%ityA T$in, 3e6 3o6 +loy0 -urr8 /SB3 1!&0!2!47=8 *risp Pu7lications /nc.
1===
2. 4eoffrey Petty8I $o6 to 7e 7etter at *reati%ityI8 T$e /n0ustrial Society 1===
3. *layton M. *$ristensen Mic$ael E. .aynor8I T$e /nno%atorBs SolutionI8 -ar%ar0 Business
Sc$ool Press Boston8 2SA8 2003
4. Semyon 1. Sa%rans,y8I Engineering of *reati%ity 5 T./MI8 *.* Press 3e6 Kor, 2SA8I 2000
32
BA"011 BRAND MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To un0erstan0 t$e met$o0s of managing 7ran0s an0 strategies for 7ran0 management.
COURSE OUTCOMEA
To successfully esta7lis$ an0 sustain 7ran0s an0 lea0 to e;tensions
Basics 2n0erstan0ing of Bran0s 5 1efinitions @ Bran0ing *oncepts 5 +unctions of Bran0 @
Significance of Bran0s 5 1ifferent Types of Bran0s 5 *o 7ran0ing 5 Store 7ran0s.
UNIT II BRAND STRATEGIES 10
Strategic Bran0 Management process 5 Buil0ing a strong 7ran0 5 Bran0 positioning 5 Esta7lis$ing
Bran0 %alues 5 Bran0 %ision 5 Bran0 Elements 5 Bran0ing for 4lo7al Mar,ets 5 *ompeting 6it$
foreign 7ran0s.
UNIT III BRAND COMMUNICATIONS /
Bran0 image Buil0ing 5 Bran0 'oyalty programmes 5 Bran0 Promotion Met$o0s 5 .ole of Bran0
am7assa0ors8 cele7raties 5 "n line Bran0 Promotions.
UNIT IV BRAND E-TENSION'
Bran0 A0option Practices 5 1ifferent type of 7ran0 e;tension 5 +actors influencing 1ecision for
e;tension 5 .e@7ran0ing an0 re@launc$ing.
UNIT V BRAND !ERFORMANCE 10
Measuring Bran0 Performance 5 Bran0 ECuity Management @ 4lo7al Bran0ing strategies @ Bran0
Au0it 5 Bran0 ECuity Measurement 5 Bran0 'e%erage @.ole of Bran0 Managers5 Bran0ing
c$allenges ? opportunities.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Fe%in 'ane Feller8 Strategic Bran0 ManagementA Buil0ing8 Measuring an0 Managing8 Prentice -all8 3
r0
E0ition8 2007.
2. Moort$i K'.8 Bran0 Management 5 / e0ition8 <i,as Pu7lis$ing -ouse 2012
REFERENCES
1. 'an Batey8 Asain Bran0ing 5 A 4reat 6ay to fly8 P-/8 Singapore8 2002.
2. Paul Tmepoal8 Bran0ing in Asia8 Eo$n )illy8 2000.
3. .ames$ Fumar8 Managing /n0ian Bran0s8 <i,as Pu7lication8 /n0ia8 2002.
4. Eag0eep Fapoor8 Bran0e;8 Bi#tran#a8 /n0ia8 200!
5. Ma$im Sagar8 1eepali Sing$8 1.P.Agar6al8 Ac$intya 4upta.5Bran0 Management Ane Boo,s
P%t.'t0 5 9200=:.
33
BA"012 RETAIL MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To un0erstan0 t$e concepts of effecti%e retailing
COURSE OUTCOME:
To manage t$e retail c$ains an0 un0erstan0 t$e retail customerBs 7e$a%ior
An o%er%ie6 of 4lo7al .etailing 5 *$allenges an0 opportunities 5 .etail tren0s in /n0ia 5 Socio
economic an0 tec$nological /nfluences on retail management 5 4o%ernment of /n0ia policy
implications on retails.
UNIT II RETAIL FORMATS '
"rgani#e0 an0 unorgani#e0 formats 5 1ifferent organi#e0 retail formats 5 *$aracteristics of eac$
format 5 Emerging tren0s in retail formats 5 M3*Ps role in organi#e0 retail formats.
UNIT III RETAILING DECISIONS '
*$oice of retail locations @ internal an0 e;ternal atmosp$erics 5 Positioning of retail s$ops 5
Buil0ing retail store /mage @ .etail ser%ice Cuality management 5 .etail Supply *$ain Management
5 .etail Pricing 1ecisions. Mercan0ising an0 category management 5 7uying.
UNIT IV RETAIL SHO! MANAGEMENT '
<isual Merc$an0ise Management 5 Space Management 5 .etail /n%entory Management 5 .etail
accounting an0 au0its @ .etail store 7ran0s 5 .etail a0%ertising an0 promotions 5 .etail
Management /nformation Systems @ "nline retail 5 Emerging tren0s .
UNIT V RETAIL SHO!!ER BEHAVIOUR '
2n0erstan0ing of .etail s$opper 7e$a%ior 5 S$opper Profile Analysis 5 S$opping 1ecision Process
@ +actors influencing retail s$opper 7e$a%ior 5 *omplaints Management @ .etail sales force
Management 5 *$allenges in .etailing in /n0ia.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Mic$ael -a%y 8Baston8 A6eit# an0 A>ay Pan0it8 .etail Management8 Tata Mcgra6 -ill8 Si;t$
E0ition8 2007
2. "g0en8 /ntegrate0 .etail Management8 Bi#tantra8 /n0ia8 200(.
REFERENCES
1. Patric, M. 1unne an0 .o7ert + 'usc$8 .etailing8 T$omson 'earning8 4
t$
E0ition 200(.
2. *$etan Ba>a>8 .a>nis$ To6 an0 3i0$i <. Sri%atsa%a8 .etail Management8 ";for0 2ni%ersity
Press8 2007.
3. S6apna Pra0$an8 .etail Management @Te;t an0 *ases8 Tata Mc4ra6 -ill8 3
r0
E0ition8 200=.
4. 1unne8 .etailing8 *engage 'earning8 2
n0
E0ition8 200(
!. .am,ris$nan an0 K...Srini%asan8 /n0ian .etailing Te;t an0 *ases8 ";for0 2ni%ersity Press8
200(
&. 1r.Easpreet Faur 8 *ustomer .elations$ip Management8 Fogent solution.
34
BA"013 SERVICES MAR%ETING LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To un0erstan0 t$e meaning of ser%ices an0 t$e significance of mar,eting t$e ser%ices.
COURSE OUTCOME:
)ill 7e a7le to apply t$e concepts of ser%ices mar,eting in promoting ser%ices.
1efinition 5 Ser%ice Economy 5 E%olution an0 gro6t$ of ser%ice sector 5 3ature an0 Scope of
Ser%ices 5 2niCue c$aracteristics of ser%ices @ *$allenges an0 issues in Ser%ices Mar,eting.
UNIT II SERVICE MAR%ETING O!!ORTUNITIES '
Assessing ser%ice mar,et potential @ *lassification of ser%ices 5 E;pan0e0 mar,eting mi; 5 Ser%ice
mar,eting 5 En%ironment an0 tren0s 5 Ser%ice mar,et segmentation8 targeting an0 positioning.
UNIT III SERVICE DESIGN AND DEVELO!MENT '
Ser%ice 'ife *ycle 5 3e6 ser%ice 0e%elopment 5 Ser%ice Blue Printing 5 4AP mo0el of ser%ice
Cuality 5 Measuring ser%ice Cuality 5 SE.<2A' 5 Ser%ice uality function 0e%elopment.
UNIT IV SERVICE DELIVERY AND !ROMOTION '
Positioning of ser%ices 5 1esigning ser%ice 0eli%ery System8 Ser%ice *$annel 5 Pricing of
ser%ices8 met$o0s 5 Ser%ice mar,eting triangle @ /ntegrate0 Ser%ice mar,eting communication.
UNIT V SERVICE STRATEGIES '
Ser%ice Mar,eting Strategies for $ealt$ 5 -ospitality 5 Tourism 5 +inancial 5 'ogistics @ E0ucational
5 Entertainment ? pu7lic utility /nformation tec$niCue Ser%ices
TOTAL: #5 !ERIODS
TE-TBOO%S
1. *$iristrop$er -.'o%eloc, an0 Eoc$en )irt#8 Ser%ices Mar,eting8 Pearson E0ucation8 3e6
1el$i8 7
t$
e0ition8 2011.
2. -offman8 Mar,eting of Ser%ices8 *engage 'earning8 1
st
E0ition8 200(.
REFERENCES
1. Fennet$ E *lo68 et al8 Ser%ices Mar,eting "peration Management an0 Strategy8 Bi#tantra8
2
n0
E0ition8 3e6 1el$i8 2004.
2. -alen )oo0roffe8 Ser%ices Mar,eting8 McMillan8 2003.
3. <alarie Meit$aml et al8 Ser%ices Mar,eting8 !
t$
/nternational E0ition8 Tata Mc4ra6 -ill8 2007.
4. *$ristian 4ronroos8 Ser%ices Management an0 Mar,eting a *.M Approac$8 Eo$n )iley8
2001.
5. 4ronroos8 Ser%ice Management an0 Mar,eting 5)iley /n0ia.
3!
BA"01# INTEGRATED MAR%ETING COMMUNICATION LT ! C
3 0 0 3
COURSE OB,ECTIVE:
T$is course intro0uces stu0ents to t$e 7asic concepts of a0%ertising an0 sales promotion an0 $o6
7usiness organisations an0 ot$er institutions carry out suc$ acti%ities.
COURSE OUTCOME:
/nsig$t into t$e importance of a0%ertising an0 sales promotion campaigns planning an0 o7>ecti%e
setting in relation to consumer 0ecision ma,ing processes.
UNIT I INTRODUCTION TO ADVERTISEMENT '
*oncept 50efinition@scope@"7>ecti%es@functions@principles of a0%ertisement 5 Social8 Economic
an0 'egal /mplications of a0%ertisements 5 setting a0%ertisement o7>ecti%es 5 A0%ertisement
Agencies 5 Selection an0 remuneration 5 A0%ertisement campaigns 5 case stu0ies.
UNIT II ADVERTISEMENT MEDIA '
Me0ia plan 5 Type an0 c$oice criteria 5 .eac$ an0 freCuency of a0%ertisements 5 *ost of
a0%ertisements @ relate0 to sales 5 Me0ia strategy an0 sc$e0uling. 0esign an0 e;ecution of
a0%ertisements @Message 0e%elopment 5 1ifferent types of a0%ertisements 5 'ayout 5 1esign
appeal 5 *opy structure 5 A0%ertisement pro0uction 5 Print 5 .a0io. T.<. an0 )e7
a0%ertisements
5 Me0ia .esearc$ 5 Testing %ali0ity an0 .elia7ility of a0s 5 Measuring impact of a0%ertisements 5
case stu0ies.
UNIT III SALES !ROMOTION '
Scope an0 role of sale promotion 5 1efinition 5 "7>ecti%es of sales promotion @ sales promotion
tec$niCues 5 Tra0e oriente0 an0 consumer oriente0. Sales promotion 5 .eCuirement i0entification
5 1esigning of sales promotion campaign 5 /n%ol%ement of salesmen an0 0ealers 5 "ut sourcing
sales promotion national an0 international promotion strategies 5 /ntegrate0 promotion 5
*oor0ination 6it$in t$e %arious promotion tec$niCues 5 "nline sales promotions@ case stu0ies.
UNIT IV !UBLIC RELATIONS'
/ntro0uction 5 Meaning 5 "7>ecti%es 5Scope@+unctions@integrating P. in to Promotional Mi;@
Mar,eting Pu7lic .elation function@ Process of Pu7lic .elations@a0%antages an0 0isa0%antages of
P.@Measuring t$e Effecti%eness of P.@ P. tools an0 tec$niCues. P. an0 Me0ia .elations8 @ P.
consultancyA Pros an0 *ons. @ 1iscussion on opinion sur%ey of P. in Pu7lic an0 Pri%ate
Enterprises. P.@ .esearc$8 E%aluation8 *ounseling@Mar,eting Pu7lic .ealtions 9MP.:@Structure
of Pu7lic .elations 1epartment. Bu0geting of P.. P. Agencies.
UNIT V !UBLICITY '
/ntro0uction 5 Meaning 5 "7>ecti%es @ Tools 5 4oals of Pu7licity 5 Scope of Pu7licity 5 /mportance
of Pu7licity 5 1ifference 7et6een Mar,eting8 P. an0 Pu7licity @ Social pu7licity 5 )e7 Pu7licity
an0 Social me0ia 5 Pu7licity *ampaigns
TOTAL: #5 !ERIODS
TE-T BOO%S
1. 4eorge E Belc$ an0 Mic$el A Belc$8 A0%ertising ? Promotion8 Tata Mc4ra6 -ill8 7
t$
e0ition8 2010
2. )ells8 Moriarty ? Burnett8 A0%ertising8 Principles ? Practice8 Pearson
E0ucation 7
t$
E0ition8 2007.
3. Fennet$ *lo6. 1onal0 Baac,8 /ntegrate0 A0%ertisements8 Promotion an0
Mar,eting communication8 Prentice -all of /n0ia8 3e6 1el$i8 2003.
3&
REFERENCES
1. S. -. -. Fa#mi an0 Satis$ F Batra8 A0%ertising ? Sales Promotion8 E;cel Boo,s8 3e6 1el$i8
2001.
2. Eulian *ummings8 Sales Promotion8 Fogan Page8 'on0on 1==(.
3. E.Betc$ an0 Mic$ael8 A0%ertising an0 Promotion8 Mc4ra6 -ill8 2003.
4. Eais$ri Eef$6aney8 A0%ertising Management8 ";for08 200(.
37
BA"015 CUSTOMER RELATIONSHI! MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To un0erstan0 t$e nee0 an0 importance of maintaining a goo0 customer relations$ip.
COURSE OUTCOME :
To use strategic customer acCuisition an0 retention tec$niCues in *.M.
1efinitions @ *oncepts an0 *onte;t of relations$ip Management 5 E%olution @ Transactional <s
.elations$ip Approac$ 5 *.M as a strategic mar,eting tool 5 *.M significance to t$e
sta,e$ol0ers.
UNIT II UNDERSTANDING CUSTOMERS '
*ustomer information 1ata7ase 5 *ustomer Profile Analysis @ *ustomer perception8 E;pectations
analysis 5 *ustomer 7e$a%ior in relations$ip perspecti%esJ in0i%i0ual an0 group customerBs @
*ustomer life time %alue 5 Selection of Profita7le customer segments.
UNIT III CRM STRUCTURES '
Elements of *.M 5 *.M Process 5 Strategies for *ustomer acCuisition 5 .etention an0
Pre%ention of 0efection 5 Mo0els of *.M 5 *.M roa0 map for 7usiness applications.
UNIT IV CRM !LANNING AND IM!LEMENTATION '
Strategic *.M planning process 5 /mplementation issues 5 *.M Tools@ Analytical *.M 5
"perational *.M 5 *all center management 5 .ole of *.M Managers.
UNIT V TRENDS IN CRM ' e@ *.M Solutions 5 1ata )are$ousing 5 1ata mining for *.M 5 an
intro0uction to *.M soft6are pac,ages.
TOTAL:#5 !ERIODS
TE-TBOO%S
1. 4.S$aines$8 Eag0is$8 3.S$et$8 *ustomer .elations$ips Management Strategic Prespecti%e8
Macmillan 200!.
2. Alo, Fumar et al8 *ustomer .elations$ip Management A *oncepts an0 applications8 Bi#tantra8
200(
REFERENCES
1. -.Peeru Mo$ame0 an0 A.Sa$a0e%an8 *ustomer .elation Management8 <i,as Pu7lis$ing 200!.
2. Eim *at$eart8 T$e Eig$t *ompetencies of .elatios$ip selling8 Macmillan /n0ia8 200!.
3. Assel8 *onsumer Be$a%ior8 *engage 'earning8 &
t$
E0ition.
4. Fumar8 *ustomer .elations$ip Management @ A 1ata7ase Approac$8 )iley /n0ia8 2007.
5. +rancis Buttle8 *ustomer .elations$ip Management A *oncepts ? Tools8 Else%ier8 2004.
6. Mi,mun0. *ustomer .elations$ip Management8 )iley 2012 .
7. Mo$amme0 -pDSaga0e%an.A *ustomer .elations$ip Management@ A step 7y step approac$8
/e0ition.
8. 4.S$aines$8 E.Eag0is$ 3 Set$. *ustomer .elations$ip Management.
3(
BA"016 RURAL MAR%ETING L T ! C
COURSE OB,ECTIVES:
3 0 0 3
T$e o7>ecti%e of t$e course is to pro%i0e conceptual un0erstan0ing on t$e .ural Mar,eting
6it$ special reference to /n0ian conte;t an0 0e%elop s,ills reCuire0 for planning of .ural
Pro0ucts.
To create a6areness a7out t$e applica7ility of t$e concepts8 tec$niCues an0 processes of
mar,eting in rural conte;t.
To familiari#e 6it$ t$e special pro7lems relate0 to sales in rural mar,ets.
COURSE OUTCOMES:
Perspecti%es of rural mar,eting an0 t$e ,no6le0ge of t$e emerging managerial initiati%es an0
rele%ant frame6or,s in rural mar,eting8 institutions engage0 in rural mar,eting
UNIT I OVERVIE$ OF RURAL MAR%ETING '
/ntro0uction of .ural mar,eting 5E%olution of .ural Mar,eting in /n0ian an0 4lo7al *onte;t@
1efinition@ 3ature 5Scope@*$aracteristics an0 potential of .ural Mar,eting @ /mportance of .ural
Mar,eting@ Socio@*ultural@economic ? ot$er en%ironmental factors affecting in .ural Mar,eting@A
comparati%e Analysis of .ural <s 2r7an Mar,eting@ Si#e ?Structure of .ural Mar,eting 5 Emerging
c$allenges ? "pportunities in .ural Mar,eting.
UNIT II RURAL MAR%ETS ; DECISION '
Profile of .ural Mar,eting 1imensions ? *onsumer Profile@ .ural Mar,et ECuili7rium@*lassification
of .ural Mar,eting 5 .egulate0@ 3on .egulate0@ Mar,eting Mi;@ Segmentation@ Targeting@Position@
.ural Mar,eting Strategies@ .ole of *entral8 State 4o%ernment an0 ot$er /nstitutions in .ural
Mar,eting /ntegrate0 Mar,eting *ommunication in .ural Mar,eting.
UNIT III !RODUCT ; DISTRIBUTION '
Pro0uct D Ser%ice *lassification in .ural Mar,eting @ 3e6 Pro0uct 1e%elopment in .ural Mar,eting@
Bran0 Management in .ural Mar,eting@ .ural 1istri7ution in c$annel management@ Managing
P$ysical 0istri7ution in .ural Mar,eting@ +ostering *reati%ity? /nno%ation in .ural Mar,eting@ @
Sales force Management in .ural Mar,eting.
UNIT IV RURAL CONSUMER BEHAVIOUR IN MAR%ETING RESEARCH '
*onsumer Buyer Be$a%iour Mo0el in .ural Mar,eting@ .ural Mar,eting .esearc$@.etail ?/T
mo0els in .ural Mar,eting@*S. an0 Mar,eting Et$ics in .ural Mar,eting@ Source of +inancing an0
cre0it agencies@ *onsumer E0ucation ? *onsumer Met$o0s in Promotion of .ural Mar,eting@
A0%ertisement ? Me0ia .ole in .ural Mar,eting Promotion Met$o0s.
UNIT V TRENDS IN RURAL MAR%ETING '
e@ .ural Mar,eting@*.M ?e@*.M in .ural Mar,eting@ A0%ance0 Practices in .ural Mar,eting@
Social Mar,eting@3et6or, Mar,eting@ 4reen Mar,eting in /n0ian an0 4lo7al *onte;t@*o@operati%e
Mar,eting@ Micro *re0it Mar,eting@ Pu7lic Pri%ate Partners$ip Mo0el in .ural Mar,eting@
A0%ancement of Tec$nology in .ural Mar,eting@ Structure of *ompetition in .ural /n0ia.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .ural Mar,eting 5 * 4 Fris$namac$aryulu8 'alit$a .ama,ris$nan 5 Pearson E0ucation
3=
2. .ural Mar,etingA /n0ian Perspecti%e By A6a0$es$ Fumar Sing$ Satyapra,as$ pan0ey 3e6
age pu7lis$ers
3. A Te;t7oo, on .ural *onsumer Be$a%iour in /n0iaA A Stu0y of +M*4s By 1r. A Sarangapani
REFERENCE BOO%S
1. 3e6 Perspecti%es on .ural Mar,etingA /nclu0es Agricultural Mar,eting By .am,is$en K.
2. .ural Mar,eting8 Pra0eep Fas$yap ? Si00$art$a .aut8 Bi#tantra
3. .ural Mar,eting 5 2.*.Mat$ur8 e;cel 7oo,s8 1De
4. /n0ian .ural Mar,eting .a>agopal .a6at Pu7lis$ers
5. /ntegrate0 .ural 1e%elopment 5 .. *. Arora 9S. *$an0 ? *o.:
40
BA"021 SECURITY ANALYSIS AND !ORTFOLIO MANAGEMENT LT ! C
OB,ECTIVES :
3 0 0 3
Ena7les stu0ent to
2n0erstan0 t$e nuances of stoc, mar,et operations
2n0erstan0 t$e tec$niCues in%ol%e0 in 0eci0ing upon purc$ase or sale of securities
OUTCOME
Become a goo0 in%estment analyst
UNIT I INVESTMENT SETTING /
+inancial an0 economic meaning of /n%estment 5 *$aracteristics an0 o7>ecti%es of /n%estment 5
Types of /n%estment 5 /n%estment alternati%es 5 *$oice an0 E%aluation 5 .is, an0 return
concepts.
UNIT II SECURITIES MAR%ETS 10
+inancial Mar,et @ Segments 5 Types @ @ Participants in financial Mar,et 5 .egulatory
En%ironment8 Primary Mar,et 5 Met$o0s of floating ne6 issues8 Boo, 7uil0ing 5 .ole of primary
mar,et 5 .egulation of primary mar,et8 Stoc, e;c$anges in /n0ia 5 BSE8 "T*E/ 8 3SE8 /SE8 an0
.egulations of stoc, e;c$anges 5 Tra0ing system in stoc, e;c$anges 5SEB/.
UNIT III FUNDAMENTAL ANALYSIS '
Economic Analysis 5 Economic forecasting an0 stoc, /n%estment 1ecisions 5 +orecasting
tec$niCues. /n0ustry Analysis A /n0ustry classification8 /n0ustry life cycle 5 *ompany Analysis
Measuring Earnings 5 +orecasting Earnings 5 Applie0 <aluation Tec$niCues 5 4ra$am an0
1o00s in%estor ratios.
UNIT IV TECHNICAL ANALYSIS '
+un0amental Analysis <s Tec$nical Analysis 5 *$arting met$o0s 5 Mar,et /n0icators. Tren0 5
Tren0 re%ersals 5 Patterns @ Mo%ing A%erage 5 E;ponential mo%ing A%erage 5 "scillators 5
Mar,et /n0icators 5 Efficient Mar,et t$eory.
UNIT V !ORTFOLIO MANAGEMENT '
Portfolio analysis 5Portfolio Selection 5*apital Asset Pricing mo0el 5 Portfolio .e%ision 5
Portfolio E%aluation 5 Mutual +un0s.
TOTAL: #5
!ERIODS
TE-TBOO%S
1. 1onal0 E.+isc$er ? .onal0 E.Eor0an8 Security Analysis ? Portfolio Management8 P-/
'earning.8 3e6 1el$i8 (
t$
e0ition8 2011.
2. Prasannac$an0ra8 /n%estment analysis an0 Portfolio Management8 Tata Mc4ra6 -ill8
2011.
REFERENCES
1. .eilly ? Bro6n8 /n%estment Analysis an0 Portfolio Management8 *engage 'earning8 =
t$
e0ition8 2011.
2. S. Fe%in 8 Securities Analysis an0 Portfolio Management 8 P-/ 'earning 8 2012.
3. Bo0i8 Fane8 Mar,us8 Mo$anty8 /n%estments8 (
t$
e0ition8 Tata Mc4ra6 -ill8 2011.
4. <.A.A%a0$an8 Securities Analysis an0 Portfolio Management8 -imalaya Pu7lis$ing -ouse8
2011.
5. <.F.B$alla8 /n%estment Management8 S.*$an0 ? *ompany 't0.8 2012.
41
.
BA"022 MERCHANT BAN%ING AND FINANCIAL SERVICESL T ! C
OB,ECTIVES :
3 0 0 3
To ena7le stu0ent
2n0erstan0 t$e mo0es of issuing securities
AcCuire financial e%aluation tec$niCue of leasing an0 $ire purc$ase
OUTCOME
4oo0 ,no6le0ge on merc$ant 7an,ing acti%ities
UNIT I MERCHANT BAN%ING 5
/ntro0uction 5 An "%er %ie6 of /n0ian +inancial System 5 Merc$ant Ban,ing in /n0ia 5 .ecent
1e%elopments an0 *$allenges a$ea0 5 /nstitutional Structure 5 +unctions of Merc$ant Ban, @
'egal an0 .egulatory +rame6or, 5 .ele%ant Pro%isions of *ompanies Act@ SE.A@ SEB/
gui0elines@ +EMA8 etc. @ .elation 6it$ Stoc, E;c$anges an0 "T*E/.
UNIT II ISSUE MANAGEMENT 12
.ole of Merc$ant Ban,er in Appraisal of Pro>ects8 1esigning *apital Structure an0 /nstruments 5
/ssue Pricing 5 Boo, Buil0ing 5 Preparation of Prospectus Selection of Ban,ers8 A0%ertising
*onsultants8 etc. @ .ole of .egistrars 5Ban,ers to t$e /ssue8 2n0er6riters8 an0 Bro,ers. 5 "ffer
for Sale 5 4reen S$oe "ption 5 E@/P"8 Pri%ate Placement 5 Boug$t out 1eals 5 Placement 6it$
+/s8 M+s8 +//s8 etc. "ff @ S$ore /ssues. 5 /ssue Mar,eting 5 A0%ertising Strategies 5 3./
Mar,eting 5 Post /ssue Acti%ities.
UNIT III OTHER FEE BASED SERVICES 10
Mergers an0 AcCuisitions 5 Portfolio Management Ser%ices 5 *re0it Syn0ication 5 *re0it .ating 5
Mutual +un0s @ Business <aluation.
UNIT IV FUND BASED FINANCIAL SERVICES 10
'easing an0 -ire Purc$asing 5 Basics of 'easing an0 -ire purc$asing 5 +inancial E%aluation.
UNIT V OTHER FUND BASED FINANCIAL SERVICES /
*onsumer *re0it 5 *re0it *ar0s 5 .eal Estate +inancing 5 Bills 1iscounting 5 factoring an0
+orfaiting 5 <enture *apital.
TOTAL: #5
!ERIODS
TE-TBOO%S
1. M.K.F$an8 +inancial Ser%ices8 Tata Mc4ra6@-ill8 12
t$
E0ition8 2012
2. 3alini Pra%a Tripat$y8 +inancial Ser%ices8 P-/ 'earning8 2011.
REFERENCES:
1. Mac$ira>u8 /n0ian +inancial System8 <i,as Pu7lis$ing -ouse8 2n0 E0ition8 2010.
2. E.*.<erma8 A Manual of Merc$ant Ban,ing8 B$arat$ Pu7lis$ing -ouse8 3e6 1el$i8
3. <ars$ney P.3. ? Mittal 1.F.8 /n0ian +inancial System8 Sultan *$an0 ? Sons8 3e6 1el$i.
4. Sasi0$aran8 +inancial Ser%ices an0 System8 Tata Mcgra6 -ill8 3e6 1el$i8 2n0 E0ition8
2011.
5. )e7site of SEB/
42
BA"023 INTERNATIONAL TRADE FINANCE LT ! C
OB,ECTIVES :
3 0 0 3
To ena7le stu0ent
2n0erstan0 e;port import finance an0 fore; management
2n0erstan0 t$e 0ocumentation in%ol%e0 in international tra0e
OUTCOME
Possess goo0 ,no6le0ge on international tra0e an0 t$e 0ocumentation in%ol%e0 in it.
UNIT I INTERNATIONAL TRADE '
/nternational Tra0e 5 Meaning an0 Benefits 5 Basis of /nternational Tra0e 5 +oreign Tra0e
an0 Economic 4ro6t$ 5 Balance of Tra0e 5 Balance of Payment 5 *urrent Tren0s in /n0ia 5
Barriers to /nternational Tra0e 5 )T" 5 /n0ian EQ/M Policy.
UNIT II E-!ORT AND IM!ORT FINACE '
Special nee0 for +inance in /nternational Tra0e 5 /3*" Terms 9+"B8 */+8 etc.8: 5 Payment Terms
5 'etters of *re0it 5 Pre S$ipment an0 Post S$ipment +inance 5 +ortfaiting 5 1eferre0 Payment
Terms 5 EQ/M Ban, 5 E*4* an0 its sc$emes 5 /mport 'icensing 5 +inancing met$o0s for
import of *apital goo0s.
UNIT III FORE- MANAGEMENT '
+oreign E;c$ange Mar,ets 5 Spot Prices an0 +or6ar0 Prices 5 +actors influencing E;c$ange
rates 5 T$e effects of E;c$ange rates in +oreign Tra0e 5 Tools for $e0ging against E;c$ange
rate %ariations 5 +or6ar08 +utures an0 *urrency options 5 +EMA 5 1etermination of +oreign
E;c$ange rate an0 +orecasting.
UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE '
E;port Tra0e 1ocumentsA +inancial 1ocuments 5 Bill of E;c$ange@ Type@ *ommercial
1ocuments @ Proforma8 *ommercial8 *onsular8 *ustoms8 'egali#e0 /n%oice8 *ertificate of "rigin
*ertificate <alue8 Pac,ing 'ist8 )eig$t *ertificate8 *ertificate of Analysis an0 uality8
*ertificate of /nspection8 -ealt$ certificate. Transport 1ocuments @ Bill of 'a0ing8 Air6ay Bill8
Postal .eceipt8 Multimo0al Transport 1ocument. .is, *o%ering 1ocumentA /nsurance Policy8
/nsurance *o%er 3ote. "fficial 1ocumentA E;port 1eclaration +orms8 4. +orm8 PP +rom8
*"1 +orm8 Softer +orms8 E;port *ertification8 4SPS 5 2P*1* 3orms.
UNIT V E-!ORT !ROMOTION SCHEMES '
4o%ernment "rgani#ations Promoting E;ports 5 E;port /ncenti%es A 1uty E;emption 5 /T
*oncession 5 Mar,eting Assistance 5 EP*48 1EPB 5 A0%ance 'icense 5 "t$er efforts / E;port
Promotion 5 EPM 5 E2 5 SEM an0 E;port -ouse.
TOTAL: #5 !ERIODS
TE-T BOO%S
1. Apte P.4.8 /nternational +inancial Management8 Tata Mc4ra6 -ill8 2011.
2. Eeff Ma0ura8 /nternational *orporate +inance8 *engage 'earning8 =
t$
E0ition8 2011.
REFERENCES
1. Alan *. S$apiro8 Multinational +inancial Management8 P-/ 'earning8 !
t$
E0ition8 2010.
2. Eun an0 .esni,8 /nternational +inancial Management8 Tata Mcgra6 -ill8 !
t$
E0ition8 2011.
3. )e7site of /n0ian 4o%ernment on EQ/M policy
43
BA"02# COR!ORATE FINANCE LT ! C
OB,ECTIVES :
3 0 0 3
Stu0ent 6ill acCuire
3uances in%ol%e0 in s$ort term corporate financing
4oo0 et$ical practices
OUTCOME
4oo0 et$ical corporate manager
UNIT I INDUSTRIAL FINANCE '
/n0ian *apital Mar,et 5 Basic pro7lem of /n0ustrial +inance in /n0ia. ECuity 5 1e7enture financing
5 4ui0elines from SEB/8 a0%antages an0 0isa0%antages an0 cost of %arious sources of +inance @
+inance from international sources8 financing of e;ports 5 role of EQ/M 7an, an0 commercial
7an,s.5 +inance for re$a7ilitation of sic, units.
UNIT II SHORT TERM-$OR%ING CA!ITAL FINANCE 6
Estimating 6or,ing capital reCuirements 5 Approac$ a0opte0 7y *ommercial 7an,s8 *ommercial
paper@ Pu7lic 0eposits an0 inter corporate in%estments.
UNIT III ADVANCED FINANCIAL MANAGEMENT 12
Appraisal of .is,y /n%estments8 certainty eCui%alent of cas$ flo6s an0 ris, a0>uste0 0iscount rate8
ris, analysis in t$e conte;t of 1*+ met$o0s using Pro7a7ility information8 nature of cas$
flo6s8 Sensiti%ity analysisJ Simulation an0 in%estment 0ecision8 1ecision tree approac$ in
in%estment 0ecisions.
UNIT IV FINANCING DECISION 10
Simulation an0 financing 0ecision @ cas$ ina0eCuacy an0 cas$ insol%ency@ 0etermining t$e
pro7a7ility of cas$ insol%ency@ +inancing 0ecision in t$e *onte;t of option pricing mo0el an0
agency costs@ /nter@0epen0ence of in%estment@ financing an0 1i%i0en0 0ecisions.
UNIT V COR!ORATE GOVERNANCE /
*orporate 4o%ernance @ SEB/ 4ui0elines@ *orporate 1isasters an0 Et$ics@ *orporate Social
.esponsi7ility@ Sta,e$ol0ers an0 Et$ics@ Et$ics8 Managers an0 Professionalism.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .ic$ar0 A.Brealey8 Ste6at *.Myers an0 Mo$ant$y8 Principles of *orporate +inance8 Tata
Mc4ra6 -ill8 =
t$
E0ition8 2011
2. /.M.Pan0ey8 +inancial Management8 <i,as Pu7lis$ing -ouse P%t.8 't0.8 12
t$
E0ition8 2012.
REFERENCES
1. Brig$am an0 E$r$ar0t8 *orporate +inance @ A focuse0 Approac$8 *engage 'earning8
2n0 E0ition8 2011.
2. M.K F$an8 /n0ian +inancial System8 Tata Mc4ra6 -ill8 &
t$
E0ition8 2011
3. Smart8 Megginson8 an0 4itman8 *orporate +inance8 2n0 E0ition8 2011.
4. Fris$namurt$y an0 <is6anat$an8 A0%ance0 *orporate +inance8 P-/ 'earning8 2011.
5. )e7site of SEB/
44
BA"025 MICRO FINANCE LT ! C
OB,ECTIVES :
3 0 0 3
Ena7le stu0ents to
*ompre$en0 t$e importance of Micro finance
2n0erstan0 t$e tec$niCues in%ol%e0 in t$eir e%aluation
OUTCOME
Possess goo0 ,no6le0ge in micro finance management
UNIT I INTRODUCTION TO MICROFINANCE '
Basics 5 3ee0 for microfinance @ *$aracteristics of Microfinance clients 5 1eman0 an0 supply of
microfinance in 0e%eloping countries 5 3ature of Microfinance Mar,ets @ Microfinance as a
0e%elopment strategy an0 as an in0ustry 5 Microfinance Tools 5 .ole of 4rameen Ban, @ Micro
cre0it @ /nno%ations @ 4roup len0ing@Steppe0 len0ing ? .epeat loan @ *$aracter ? cas$ flo6 7ase0
len0ing @+le;i7le approac$es to collateral@+reCuent ? pu7lic installment for loan ? sa%ing pro0ucts
UNIT II FINANCIAL AND O!ERATIONAL EVALUATION '
+inancial E%aluation 5 Analy#ing ? Managing +inancial Performance of M+/sA Analy#ing financial
statements @ +inancial performance ratios @ 'iCui0ity ? capital a0eCuacy 5 .e%enue mo0els of
Micro finance @ .ole of su7si0es ? 1onors @ Benc$ Mar,ing @ .ating M+/s.
"perational E%aluationA Managing operational ris,s 5 /nternal *ontrol8 Business Planning 5 /mpact
Assessment 5 *<P Analysis 5 "perating E;penses @ "perating Efficiency
UNIT III OTHER EVALUATIONS OF MICROFINANCE '
Mar,et E%aluation 5 Managing M+ Pro0ucts ? Ser%ices @ met$o0ologies in M+ pro0uct 0esign an0
pricing 5 5 *ompetition @ .is,s. /nstitutional E%aluation @ Appraisals an0 ratings @ 'egal compliance@
/ssues in 4o%ernance Social E%aluation @ Social performance Measurement @ /n0icators @ Tools 5
Progress out of po%erty in0e; 5 Transparency 5 Et$ics
UNIT IV MICROFINANCE IN INDIA '
*$allenges to Microfinance mo%ement 5 1eman0 an0 Supply of Micro financial ser%ices 5 State
/nter%ention in rural cre0it 5 .B/ /nitiati%es @ 3ABA.1 ? S-4 5 Ban, 'in,up ? Programs@ 5
4o%ernance an0 t$e constitution of t$e Boar0 of %arious forms of M+/s 5 /nterme0iaries for
Microfinance 5State sponsore0 "rgani#ations.
UNIT V ISSUES. TRENDS AND FRONTIERS OF MICROFINANCE '
/ssue 5 .ole of Tec$nology@Strategic issues in MicrofinanceA Sustaina7ility @ opening ne6
mar,ets 5 4en0er issues
TOTAL: #5 !ERIODS
TE-TBOO%S
1. /n0ian /nstitute of Ban,ing an0 +inance8 Micro financeA Perspecti%es an0
"perations8 Macmillan /n0ia 'imite08 2011.
2. Beatri# an0 Eonat$an8 T$e Economics of Microfinance8 Prentice -all of /n0ia82010.
REFERENCES
666. microfinancesummit.org.
4!
BA"026 BAN%ING FINANCIAL SERVICES MANAGEMENT LT ! C
COURSE OB,ECTIVES:
3 0 0 3
4rasp $o6 7an,s raise t$eir sources an0 $o6 t$ey 0eploy it an0 manage t$e associate0 ris,s
2n0erstan0 e@7an,ing an0 t$e t$reats t$at go 6it$ it.
COURSE OUTCOME:
Price %arious types of loans propose0 7y 7an,s to %arious prospecti%e 7orro6ers 6it$ 0ifferent
ris, profiles an0 e%aluate t$e performance of 7an,s
UNIT I OVERVIE$ OF INDIAN BAN%ING SYSTEM '
"%er%ie6 of /n0ian Ban,ing System8 +unctions of 7an,s8 ,ey Acts go%erning t$e functioning of
/n0ian 7an,ing system 5 .B/ Act 1=348 3egotia7le /nstruments Act 1((18 Ban,ing .egulations Act
1=4( 5 .ig$ts an0 o7ligations of a 7an,er8 "%er%ie6 of +inancial statement of 7an,s 5 Balance
s$eet an0 /ncome Statement.
UNIT II SOURCES AND A!!LICATION OF BAN% FUNDS'
*apital a0eCuacy8 1eposits an0 non@0eposit sources8 1esigning of 0eposit sc$emes an0 pricing of
0eposit ser%ices8 application of 7an, fun0s 5 /n%estments an0 'en0ing functions8 Types of len0ing
5 +un0 7ase08 non@fun0 7ase08 asset 7ase0 5 1ifferent types of loans an0 t$eir features8 Ma>or
components of a typical loan policy 0ocument8 Steps in%ol%e0 in *re0it analysis8 *re0it 0eli%ery
an0 a0ministration8 Pricing of loans8 *ustomer profita7ility analysis.
UNIT II CREDIT MONITORING AND RIS% MANAGEMENT '
3ee0 for cre0it monitoring8 Signals of 7orro6ersB financial sic,ness8 +inancial 0istress pre0iction
mo0els 5 .e$a7ilitation process8 .is, management 5 /nterest rate8 liCui0ity8 fore;8 cre0it8 mar,et8
operational an0 sol%ency ris,s 5 ris, measurement process an0 mitigation8 Basic un0erstan0ing of
3PAs an0 A'M.
UNIT IV MERGERS. DIVERSIFICATION AND !ERFORMANCE EVALUATION '
Mergers an0 1i%ersification of 7an,s into securities mar,et8 un0er6riting8 Mutual fun0s an0
/nsurance 7usiness8 .is,s associate0 t$ere6it$. Performance analysis of 7an,s 5 7ac,groun0
factors8 ratio analysis an0 *AME'S.
UNIT V HIGH TECH E-BAN%INGD '
Payment system in /n0ia 5 Paper 7ase08 e@payments 5 Electronic 7an,ing 5 a0%antages 5 Plastic
money8 E@money 5 +orecasting of cas$ 0eman0 at ATMs 5 Security t$reats in e@7an,ing an0 .B/Bs
initiati%es.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Pa0malat$a Sures$ an0 Eustin Paul8 HManagement of Ban,ing an0 +inancial Ser%ices8
Pearson8 1el$i8 2012.
2. Meera S$arma8 HManagement of +inancial /nstitutions 5 6it$ emp$asis on Ban, an0 .is,
ManagementI8 P-/ 'earning P%t. 't0.8 3e6 1el$i 2010.
REFERENCES :
1. Peter S. .ose an0 Syl%ia *. an0 -u0gins8 HBan, Management an0 +inancial Ser%icesI8 Tata
Mc4ra6 -ill8 3e6 1el$i8 2012.
4&
BA"031 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To e;amine managerial styles in terms of concern for pro0uction an0 concern for people. To
assess 0ifferent systems of management an0 relate t$ese systems to organisational
c$aracteristics.
COURSE OUTCOME:
Stu0ents 6ill gain ,no6le0ge a7out appropriate style of managerial 7e$a%iour.
UNIT I DEFINING THE MANAGERIAL ,OB /
1escripti%e 1imensions of Managerial Eo7s 5 Met$o0s 5 Mo0el 5 Time 1imensions in Managerial
Eo7s 5 Effecti%e an0 /neffecti%e Eo7 7e$a%iour 5 +unctional an0 le%el 0ifferences in Managerial Eo7
7e$a%iour.
UNIT II DESIGNING THE MANAGERIAL ,OB 12
/0entifying Managerial Talent 5 Selection an0 .ecruitment 5 Managerial S,ills 1e%elopment 5 Pay
an0 .e6ar0s 5 Managerial Moti%ation 5 Effecti%e Management *riteria 5 Performance Appraisal
Measures 5 Balance0 Scorecar0 @ +ee07ac, 5 *areer Management 5 *urrent Practices.
UNIT III THE CONCE!T OF MANAGERIAL EFFECTIVENESS "
1efinition 5 T$e person8 process8 pro0uct approac$es 5 Bri0ging t$e 4ap 5 Measuring Managerial
Effecti%eness 5 *urrent /n0ustrial an0 4o%ernment practices in t$e Management of Managerial
Effecti%eness@ t$e Effecti%e Manager as an "ptimi#er.
UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS /
"rganisational Processes 5 "rganisational *limate 5 'ea0er 5 4roup /nfluences 5 Eo7 *$allenge
5 *ompetition 5 Managerial Styles.
UNIT V DEVELO!ING THE $INNING EDGE 10
"rganisational an0 Managerial Efforts 5 Self 1e%elopment 5 3egotiation S,ills 5 1e%elopment of
t$e *ompetiti%e Spirit 5 Fno6le0ge Management 5 +ostering *reati%ity an0 inno%ation .
TOTAL: #5 !ERIODS
REFERENCES
1. Peter 1ruc,er8 Management8 -arper .o68 200!.
2. Mil,o%ic$ an0 3e6man8 *ompensation8 Mc4ra6@-ill /nternational8 200!.
3. Blanc$ar0 an0 T$ac,er8 Effecti%e Training Systems8 Strategies an0 Practices
Pearson 200&.
4. 1u7rin8 'ea0ers$ip8 .esearc$ +in0ings8 Practices ? S,ills8 Bi#tantra8 200(.
5. Eoe Ti00 8 Eo$n Bessant8 Feit$ Pa%itt 8 Managing /nno%ation 8)iley 3
r0
e0ition8200&.
6. T.<..ao8Appraising an0 1e%eloping Managerial Performance8 E;cel Boo,s82000.
7. ..M."m,ar8 Personality 1e%elopment an0 *areer Management8 S.*$an0 1
st
e0ition8200(.
8. .ic$ar0 '.1aft8 'ea0ers$ip8 *engage8 1 st /n0ian .eprint 200(.
47
BA"032 ENTER!RENEURSHI! DEVELO!MENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To 0e%elop an0 strengt$en entrepreneurial Cuality an0 moti%ation in stu0ents. To impart 7asic
entrepreneurial s,ills an0 un0erstan0ings to run a 7usiness efficiently an0 effecti%ely.
COURSE OUTCOME:
Stu0ents 6ill gain ,no6le0ge an0 s,ills nee0e0 to run a 7usiness.
UNIT I ENTRE!RENEURAL COM!ETENCE 6
Entrepreneurs$ip concept 5 Entrepreneurs$ip as a *areer 5 Entrepreneurial Personality @
*$aracteristics of Successful8 Entrepreneur 5 Fno6le0ge an0 S,ills of Entrepreneur.
UNIT IIENTRE!RENEURAL ENVIRONMENT 12
Business En%ironment @ .ole of +amily an0 Society @ Entrepreneurs$ip 1e%elopment Training an0
"t$er Support "rganisational Ser%ices @ *entral an0 State 4o%ernment /n0ustrial Policies an0
.egulations @ /nternational Business.
UNIT III BUSINESS !LAN !RE!ARATION 12
Sources of Pro0uct for Business @ Prefeasi7ility Stu0y @ *riteria for Selection of Pro0uct @
"6ners$ip @ *apital @ Bu0geting Pro>ect Profile Preparation @ Matc$ing Entrepreneur 6it$ t$e
Pro>ect @ +easi7ility .eport Preparation an0 E%aluation *riteria.
UNIT IV LAUNCHING OF SMALL BUSINESS 10
+inance an0 -uman .esource Mo7ili#ation "perations Planning @ Mar,et an0 *$annel Selection @
4ro6t$ Strategies @ Pro0uct 'aunc$ing 5 /ncu7ation8 <enture capital8 /T startups.
UNIT V MANAGEMENT OF SMALL BUSINESS 5
Monitoring an0 E%aluation of Business @ Pre%enting Sic,ness an0 .e$a7ilitation of Business
2nits@ Effecti%e Management of small Business.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. -isric$8 Entrepreneurs$ip8 Tata Mc4ra6 -ill8 3e6 1el$i8 2001.
2. S.S.F$an,a8 Entrepreneurial 1e%elopment8 S.*$an0 an0 *ompany 'imite08 3e6 1el$i8 2001.
REFERENCES
1. Mat$e6 Manimala8 Entrepreneurs$ip T$eory at t$e *rossroa0s8 Para0igms ? Pra;is8
Bi#trantra 82
n0
E0ition 8200!
2. Prasanna *$an0ra8 Pro>ects 5 Planning8 Analysis8 Selection8 /mplementation an0 .e%ie6s8
Tata Mc4ra6@-ill8 1==&.
3. P.Sara%ana%el8 Entrepreneurial 1e%elopment8 Ess Pee ,ay Pu7lis$ing -ouse8 *$ennai @1==7.
4. Arya Fumar. Entrepreneurs$ip. Pearson. 2012
5. 1onal0 + Furat,o8 T.< .ao. Entrepreneurs$ipA A Sout$ Asian perspecti%e. *engage 'earning.
2012
4(
BA"033 ORGANISATIONAL THEORY. DESIGN AND DEVELO!MENT L T ! C
3 0 0 3
COURSE OB,ECTIVE:
To learn $o6 an organi#ation can 7e 0esigne0 an0 0e%elope0 to 0eal 6it$ t$e c$allenges from
en%ironment8 tec$nology8 an0 its o6n processes.
COURSE OUTCOME:
Stu0ents 6ill 7e a7le to analy#e organi#ations more accurately an0 0eeply 7y applying
organi#ation t$eory.
UNIT I ORGANISATION ; ITS ENVIRONMENT /
Meaning of "rganisation 5 3ee0 for e;istence @ "rganisational Effecti%eness 5 *reation of <alue 5
Measuring "rganisational Effecti%eness 5 E;ternal .esources Approac$8 /nternal Systems
Approac$ an0 Tec$nical approac$ @ -. implications.
UNIT II ORGANI1ATIONAL DESIGN15
"rgani#ational 1esign 5 1eterminants 5 *omponents 5 Types @ Basic *$allenges of 0esign 5
1ifferentiation8 /ntegration8 *entrali#ation8 1ecentrali#ation8 Stan0ar0i#ation8 Mutual a0>ustment@
Mec$anistic an0 "rganic Structures@ Tec$nological an0 En%ironmental /mpacts on 1esign@
/mportance of 1esign 5 Success an0 +ailures in 0esign @ /mplications for Managers.
UNIT III ORGANISATIONAL CULTURE 6
2n0erstan0ing *ulture 5 Strong an0 )ea, *ultures 5 Types of *ultures 5 /mportance of *ulture @
*reating an0 Sustaining *ulture @ *ulture an0 Strategy @ /mplications for practicing Managers.
UNIT IV ORGANISATIONAL CHANGE 6
Meaning 5 +orces for *$ange @ .esistance to *$ange 5 Types an0 forms of c$ange 5 E%olutionary
an0 .e%olutionary c$ange 5 *$ange process @"rganisation 1e%elopment 5 -. functions an0
Strategic *$ange Management @ /mplications for practicing Managers.
UNIT V ORGANISATION EVOLUTION AND SUSTENANCE 10
"rgani#ational life cycle 5 Mo0els of transformation 5 Mo0els of "rgani#ational 1ecision ma,ing 5
"rgani#ational 'earning 5 /nno%ation8 /ntrapreneurs$ip an0 *reati%ity@-. implications.
TOTAL: #5 !ERIODS
TE-T BOO%S
1. 4aret$ ..Eones8 "rganisational T$eory8 1esign ? *$ange8 Pearson E0ucation8 &
t$
E0ition
2011.
2. .ic$ar0 '. 1aft8 2n0erstan0ing t$e t$eory ? 1esign of "rganisations8 *engage 'earning
)estern8 10
t$
E0ition 2012.
REFERENCES
1. T$omson 4. *ummings an0 *$ristop$er 4. )orley8 "rganisational 0e%elopment an0
*$ange8 *engage learning8 =
t$
e0ition 2011
2. .o77ins "rganisation T$eoryJ Structure 1esign ? Applications8 Prentice -all of /n0ia8 200=.
3. B$upen Sri%asta%a8 "rganisational 1esign an0 1e%elopmentA *oncepts application8 Bi#tantra 8
2010.
4. .o7ert A Paton8 Eames Mc *alman8 *$ange Management8 A gui0e to effecti%e
implementation8 .esponse Boo,s8 2012.
5. A0rian T$orn-ill8 P$il 'e6is8 Mi,e Millmore an0 Mar, Saun0ers8 Managing *$ange @A -uman
.esource Strategy Approac$8 )iley8 2010.
4=
BA"03# INDUSTRIAL RELATIONS AND LABOUR $ELFARE LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To e;plore contemporary ,no6le0ge an0 gain a conceptual un0erstan0ing of in0ustrial relations.
COURSE OUTCOME:
Stu0ents 6ill ,no6 $o6 to resol%e in0ustrial relations an0 $uman relations pro7lems an0
promote 6elfare of in0ustrial la7our.
UNIT I INDUSTRIAL RELATIONS "
*oncepts 5 /mportance 5 /n0ustrial .elations pro7lems in t$e Pu7lic Sector 5 4ro6t$ of Tra0e
2nions 5 *o0es of con0uct.
UNIT II INDUSTRIAL CONFLICTS 12
1isputes 5 /mpact 5 *auses 5 Stri,es 5 Pre%ention 5 /n0ustrial Peace 5 4o%ernment Mac$inery 5
*onciliation 5 Ar7itration 5 A0>u0ication.
UNIT III LABOUR $ELFARE /
*oncept 5 "7>ecti%es 5 Scope 5 3ee0 5 <oluntary )elfare Measures 5 Statutory )elfare
Measures 5 'a7our 5 )elfare +un0s 5 E0ucation an0 Training Sc$emes.
UNIT IV INDUSTRIAL SAFETY '
*auses of Acci0ents 5 Pre%ention 5 Safety Pro%isions 5 /n0ustrial -ealt$ an0 -ygiene 5
/mportance 5 Pro7lems 5 "ccupational -a#ar0s 5 1iseases 5 Psyc$ological pro7lems 5
*ounseling 5 Statutory Pro%isions.
UNIT V $ELFARE OF S!ECIAL CATEGORIES OF LABOUR '
*$il0 'a7our 5 +emale 'a7our 5 *ontract 'a7our 5 *onstruction 'a7our 5 Agricultural 'a7our 5
1ifferently a7le0 'a7our 5BP" ? FP" 'a7our @ Social Assistance 5 Social Security 5 /mplications.
TOTAL: #5 !ERIODS
TE-T BOO%S
1. Mamoria *.B. an0 Sat$is$ Mamoria8 1ynamics of /n0ustrial .elations8 -imalaya Pu7lis$ing
-ouse8 3e6 1el$i8 2007.
2. Arun Monappa8 .an>eet 3am7u0iri8 Pattura>a Sel%ara>. /n0ustrial relations ? 'a7our 'a6s. Tata
Mc4ra6 -ill. 2012
REFERENCES
1. .atna Sen8 /n0ustrial .elations in /n0ia8 S$ifting Para0igms8 Macmillan /n0ia 't0.8 3e6
1el$i8 2007.
2. *.S.<en,ata .atnam8 4lo7alisation an0 'a7our Management .elations8 .esponse Boo,s8
2007.
3. Sri%asta%a8 /n0ustrial .elations an0 'a7our la6s8 <i,as8 2007.
4. P.3.Sing$8 3eera> Fumar. Employee relations Management. Pearson. 2011.
5. P...3 Sin$a8 /n0u Bala Sin$a8 Seema Priyar0ars$ini S$e,$ar. /n0ustrial .elations8 Tra0e
2nions an0 'a7our 'egislation. Pearson. 2004
!0
BA"035 LABOUR LEGISLATIONS L T ! C
COURSE OB,ECTIVE:
3 0 0 3
To $a%e a 7roa0 un0erstan0ing of t$e legal principles go%erning t$e employment relations$ip at
in0i%i0ual an0 collecti%e le%el. To familarise t$e stu0ents to t$e practical pro7lems in$erent in t$e
implementation of la7our statutes.
COURSE OUTCOME:
To appreciate t$e application of la7our la6s.
'egal Pro%ision relating to
1) )ages
2) )or,ing *on0itions an0 'a7our )elfare
3) /n0ustrial .elations
4) Social Security
*ontaine0 in t$e follo6ing acts are to 7e stu0ie0.
Perio0s
1. T$e +actories Act8 1=4( 3
2. T$e Tra0e 2nions Act8 1=2& 4
3. T$e Payment of )ages Act8 1=3& 3
4. T$e Minimum )ages Act8 1=4( 2
!. T$e /n0ustrial 1isputes Act8 1=47 !
&. T$e )or,menBs *ompensation Act8 1=23 2
7. T$e Payment of 4ratuity Act8 1=72 3
(. T$e Payment of Bonus Act8 1=&! 3
=. T$e EmployeeBs Pro%i0ent +un0 ? Misc. Act8 1=!2 3
10.T$e Employees State /nsurance Act8 1=4( 4
11.T$e /n0ustrial Employment 9Stan0ing "r0ers: Act8 1=4& 3
12. T$e Apprentices Act8 1=&1 2
13. T$e ECual .emuneration Act8 1=7& 2
14. T$e Maternity Benefit Act8 1=&1 2
1!. *ontract 'a7our .egulations an0 A7olition Act8 1=70 2
1&. T$e *$il0 'a7our Pre%ention an0 .egulation Act8 1=(& 2
TOTAL: #5 !ERIODS
TE-T BOO%S:
1. P.F. Pa0$i8 /n0ustrial 'a6s8 P-/8 200(.
2. Fapoor 3. 1 8 Elements of Mercantile 'a68 Sultan *$an08 200(.
REFERENCES
1. Ta; Mann8 'a7our 'a6s8 200(.
2. 1. .. 3. Sin$a8 /n0u Balasin$a ? Semma Priya0ars$ini S$e,ar8 /n0ustrial .elation8 Tra0e
unions an0 'a7our 'egislation8 2004.
3. Arun Monappa8 .an>eet 3am7u0iri8 Pattura>a Sel%ara>. /n0ustrial relations ? 'a7our 'a6s.
Tata Mc4ra6 -ill. 2012
4. Sri%asta%a8 /n0ustrial .elations an0 'a7our la6s8 <i,as8 2007.
5. .especti%e Bare Acts.
!1
BA"036 STRATEGIC HUMAN RESOURCE MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVE:
To $elp stu0ents un0erstan0 t$e transformation in t$e role of -. functions from 7eing a support
function to strategic function.
COURSE OUTCOME:
Stu0ents 6ill $a%e a 7etter un0erstan0ing of t$e tools an0 tec$niCues use0 7y organi#ations to
meet current c$allenges.
UNIT I HUMAN RESOURCE DEVELO!MENT 10
Meaning 5 Strategic frame6or, for -.M an0 -.1 5 <ision8 Mission an0 <alues 5 /mportance 5
*$allenges to "rganisations 5 -.1 +unctions @ .oles of -.1 Professionals @ -.1 3ee0s
Assessment @ -.1 practices 5 Measures of -.1 performance 5 'in,s to -.8 Strategy an0
Business 4oals 5 -.1 Program /mplementation an0 E%aluation 5 .ecent tren0s 5 Strategic
*apa7ility 8 Benc$ Mar,ing an0 -.1 Au0it.
UNIT II E-HRM 6
e@ Employee profile5 e@ selection an0 recruitment @ <irtual learning an0 "rientation 5 e @ training
an0 0e%elopment 5 e@ Performance management an0 *ompensation 0esign 5 1e%elopment an0
/mplementation of -./S 5 1esigning -. portals 5 /ssues in employee pri%acy 5 Employee sur%eys
online.
UNIT III CROSS CULTURAL HRM "
1omestic <s /nternational -.M @ *ultural 1ynamics @ *ulture Assessment @ *ross *ultural
E0ucation an0 Training Programs 5 'ea0ers$ip an0 Strategic -. /ssues in /nternational
Assignments @ *urrent c$allenges in "utsourcing8 *ross 7or0er Mergers an0 AcCuisitions @
.epatriation etc @ Buil0ing Multicultural "rganisation @ /nternational *ompensation.
UNIT IV CAREER ; COM!ETENCY DEVELO!MENT 10
*areer *oncepts 5 .oles 5 *areer stages 5 *areer planning an0 Process 5 *areer 0e%elopment
Mo0els5 *areer Moti%ation an0 Enric$ment 5Managing *areer plateaus@ 1esigning Effecti%e
*areer 1e%elopment Systems 5 *ompetencies an0 *areer Management 5 *ompetency Mapping
Mo0els 5 ECuity an0 *ompetency 7ase0 *ompensation.
UNIT V EM!LOYEE COACHING ; COUNSELING 12
3ee0 for *oac$ing 5 .ole of -. in coac$ing 5 *oac$ing an0 Performance 5 S,ills for Effecti%e
*oac$ing 5 *oac$ing Effecti%eness5 3ee0 for *ounseling 5 .ole of -. in *ounseling @
*omponents of *ounseling Programs 5 *ounseling Effecti%eness 5 Employee -ealt$ an0 )elfare
Programs 5 )or, Stress 5 Sources @ *onseCuences 5 Stress Management Tec$niCues.@ Eastern
an0 )estern Practices @ Self Management an0 Emtional /ntelligence.
TOTAL: #5 !ERIODS
TE-T BOO%S
1. .an0y '. 1esimone8 Eon M. )erner 5 1a%i0 M. Mat$is8 -uman .esource 1e%elopment8
*engage 'earning8 2007.
2. Paul Boselie. Strategic -uman .esource Management. Tata Mc4ra6 -ill. 2011
REFERENCES
1. Eeffrey A Mello8 Strategic -uman .esource Management8 *engage 'earning8 Sout$6estern
2007.
2. .o7ert '. Mat$is an0 Eo$n -. Eac,son8 -uman .esource Management8 *engage 'earning8
2007.
3. Monir Taye7. /nternational -uman .esource Management. ";for0. 2007
4. .an0all S Sc$uler an0 Susan E Eac,son. Strategic -uman .esource Management. )iley
/n0ia. 2
n0
e0ition
5. Mc'eo0. T$e *ounsellorBs 6or,7oo,. Tata Mc4ra6 -ill. 2011
!2
BA"0#1 ADVANCED DATABASE MANAGEMENT SYSTEMS LT ! C
COURSE OB,ECTIVES
3 0 0 3
To un0erstan0 t$e %arious a0%ance0 0ata7ases use0 in t$e organi#ation
To 7e a6are of recent tren0s in 0ata7ase management
COURSE OUTCOMES
A6areness of 0ata7ase mo0els
Fno6le0ge of 0ata7ase tec$nologies
1BMS Mo0els @ Multime0ia 1ata7ases8 Parallel 1ata7ases8 em7e00e08 6e78 spatial8 temporal
0ata7ases8 <irtuali#ation8 Acti%e 1ata7ases @ Em7e00e0 0ata7ases @ )e7 0ata7ases.
UNIT II DATABASE IM!LEMENTATION '
uery Processing 7asics an0 optimi#ation 5 -euristic "ptimi#ation 5 Transactions Mo0els 5
*oncurrency *ontrol 5 .eco%ery 5 Security an0 Aut$ori#ation 5 Storage 5 /n0e;ing an0 -as$ing 5
/SAM 5 B@Trees 5 F0 Trees 5 Q Trees 5 1ynamic -as$ing.
UNIT III DISTRIBUTED DATABASES'
1istri7ute0 1ata7ases 5 ueries 5 "ptimi#ation Access Strategies 5 1istri7ute0 Transactions
Management 5 *oncurrency *ontrol 5 .elia7ility
UNIT IV OB,ECT ORIENTED DATABASES '
"7>ect "riente0 *oncepts 5 1ata "7>ect Mo0els 5"7>ect "riente0 1ata7ases 5 /ssues in
""1BMS @ "7>ect "riente0 .elational 1ata7ases 5 "7>ect 1efinition 'anguages 5 "7>ect uery
'anguages
UNIT V EMERGING TRENDS '
1ata Mining 5 1ata 6are$ousing 5 Star8 Sno6fla,e8 +act *onstellationJ open source 0ata7ase
systems8 Scripting 'anguage8 E1B*8 "1B*
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Peter .o78 *arlos *oronel8 1ata7ase System an0 1esign8 /mplementation an0
Management8 7 t$ e0ition8 *engage 'earning8
2. .ame# Elmasri an0 S$am,ant B. 3a%et$e8 +un0amentals of 1ata7ase Systems8 4t$ 8
Pearson E0ucation8 2004.
REFERENCES
1. Eeffrey A -offer et al8 Mo0ern 1ata7ase Management8 10
t$
E0ition8 Pearson E0ucation8
20128
2. A7ra$am Sil7erc$at#8 -enry +. Fort$ an0 S.Su0arsan8 1ata7ase System *oncepts8 !t$
E0ition8 Mc4ra6@-ill8 2010.
3. T$omas M. *onnolly an0 *arolyn E. Begg8 1ata7ase Systems 5 A Practical Approac$ to
1esign8 /mplementation an0 Management8 3r0 e0ition8 Pearson E0ucation8 2003.
4. Eefrey 1. 2llman an0 Eenifer )i0om8 A +irst *ourse in 1ata7ase Systems8 Pearson
E0ucation Asia8 1
st
impression 2007.
5. Stefano *eri an0 4iuseppe Pelagatti8 1istri7ute0 1ata7ases Principles an0 Systems8
Mc4ra6@-ill /nternational E0itions8 200(.
6. .a>es$ 3arang8 "7>ect "riente0 /nterfaces an0 1ata7ases8 Prentice -all of /n0ia8 2002.
7. Mar, '.4illenson ? el8 /ntro0uction to 0ata7ase management8 )iley /n0ia P%t. 't08 200(
8. *$ar,ra7arti8 A0%ance0 1ata7ase Management Systems8 )iley /n0ia P%t 't08 2011
!3
BA"0#2 2-BUSINESS MANAGEMENT LT ! C
COURSE OB,ECTIVE
3 0 0 3
To un0erstan0 t$e practices an0 tec$nology to start an online 7usiness
COURSE OUTCOME
To ,no6 $o6 to 7uil0 an0 manage an e@7usiness
UNIT I INTRODUCTION TO 2-BUSINESS / e@7usiness8 e@7usiness %s e@commerce8 Economic
forces 5 a0%antages 5 myt$s 5 e@7usiness mo0els8 0esign8 0e%elop an0 manage e@7usiness8 )e7
2.0 an0 Social 3et6or,ing8 Mo7ile *ommerce8 S@commerce
UNIT II TECHNOLOGY INFRASTRUCTURE 10
/nternet an0 )orl0 )i0e )e78 internet protocols @ +TP8 intranet an0 e;tranet8 information
pu7lis$ing tec$nology@ 7asics of 6e7 ser%er $ar06are an0 soft6are.
UNIT III BUSINESS A!!LICATIONS 10
*onsumer oriente0 e@7usiness 5 e@tailing an0 mo0els @ Mar,eting on 6e7 5 a0%ertising8 e@mail
mar,eting8 affiliate0 programs @ e@*.MJ online ser%ices8 Business oriente0 e@7usiness8 e@
go%ernance8 E1/ on t$e internet8 1eli%ery management system8 )e7 Auctions8 <irtual communities
an0 )e7 portals 5 social me0ia mar,eting
UNIT IV 2-BUSINESS !AYMENTS AND SECURITY '
E@payments @ *$aracteristics of payment of systems8 protocols8 e@cas$8 e@c$eCue an0 Micro
payment systems@ internet security 5 cryptograp$y 5 security protocols 5 net6or, security.
UNIT V LEGAL AND !RIVACY ISSUES /
'egal8 Et$ics an0 pri%acy issues 5 Protection nee0s an0 met$o0ology 5 consumer protection8
cy7er la6s8 contracts an0 6arranties8 Ta;ation an0 encryption policies.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. -ar%ey M.1eitel8 Paul E.1eitel8 Fate Stein7u$ler8 e@7usiness an0 e@commerce for
managers8 Pearson8 2011.
2. Efraim Tur7an8 Eae F. 'ee8 1a%i0 Fing8 Ting Peng 'iang8 1e7orra$ Tur7an8 Electronic
*ommerce 5A managerial perspecti%e8 Pearson E0ucation Asia8 2010.
REFERENCES
1. Parag Ful,arni8 Sunita Ea$ira7a0,ao8 Pra0eep *$an0e8 e 7usiness8 ";for0 2ni%ersity
Press8 2012.
2. -entry *$an ? el 8 E@*ommerce 5 fun0amentals an0 Applications8 )iley /n0ia P%t 't08
2007.
3. 4ary P. Sc$nei0er8 Electronic commerce8 T$omson course tec$nology8 +ourt$ annual
e0ition8 2007
4. B$arat B$as,er8 Electronic *ommerce 5 +rame 6or, tec$nologies an0 Applications8 3
r0
E0ition. Tata Mc4ra6-ill Pu7lications8 200=
5. Famles$ F.Ba>a> an0 1e7>ani 3ag8 Ecommerce@ t$e cutting e0ge of Business8 Tata
Mc4ra6-ill Pu7lications8 7
t$
reprint8 200=.
6. Fala,ota et al8 +rontiers of Electronic *ommerce8 A00ison )esley8 2004
7. Mic$eal Papaloelon an0 Peter .o7ert8 e@7usiness8 )iley /n0ia8 200&.
!4
BA"0#3 SOFT$ARE !RO,ECT AND 0UALITY MANAGEMENT LT ! C
COURSE OB,ECTIVES
3 0 0 3
To un0erstan0 pro>ect management cycle in soft6are 0e%elopment
To stu0y %arious pro>ect estimation an0 Cuality mo0els in soft6are 0e%elopment
COURSE OUTCOMES
Fno6le0ge of soft6are 0e%elopment process an0 Cuality mo0els
Fno6le0ge of soft6are pro>ect estimation an0 Cuality assurance
Soft6are Pro>ects8 Pro>ects Planning8 Process mo0els8 )aterfall8 .A18 <8 Spiral8 /ncremental8
Prototyping8 Agile8 Pro>ect Trac,ing.
UNIT II SOFT$ARE METRICS '
4oal8 uestion8 Metric 94M: mo0el8 Pro0uct uality metrics8 /n process uality metrics8 Metrics
for soft6are maintenance an0 testing8 *omple;ity Metrics.
UNIT III SOFT$ARE !RO,ECT ESTIMATION '
Effort an0 *ost Estimation @ E;pert Eu0gment8 '"*8 +unction Points8 E;ten0e0 +unction Points8
+eature Points8 "7>ect Points8 *"*"M"@(18 *"*"M"@//J .is, Management.
UNIT IV SOFT$ARE 0UALITY '
uality Management Systems8 Soft6are uality Mo0els@ +2.PS8 Mc*alls Mo0els8 Applying
se%en 7asic Cuality tools in soft6are 0e%elopment8 Measuring uality8 4il78 *o2AM"8 'ean
soft6are 0e%elopment.
UNIT V SOFT$ARE 0UALITY ASSURANCE '
Soft6are .elia7ility mo0els@.ayleig$ mo0el8 )ei7ull mo0elJ 1efect .emo%al Effecti%enessJ uality
stan0ar0s@ /S" =000 mo0els an0 stan0ar0s for process impro%ement8 /S"D/E* =12&@1 to =12&@48
Sua.E8 /S"D/E* 2!0008 /S"D/E* 2!0108 *MM8 P*MM8 *MM/8 SP/*E.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. .oger S. Pressman8 Soft6are Engineering A Practioners Approac$8 Mc4ra6 -ill /nternational
E0ition8 3e6 1el$i8 7
t$
E0ition8 2010.
2. Step$en Fan8 Metrics an0 Mo0els in Soft6are uality Engineering8 Pearson E0ucation Asia8 (
t$
/mpression 200=.
REFERENCES
1. )al,er .oyce8 Soft6are Pro>ect Management 5 A unifie0 frame6or,8 PearsonE0ucation Asia8
3e6 1el$i8 2000.
2. Alan 4illies8 Soft6are uality 5 T$eory an0 Management8 T$omson 'earning8 2011.
3. Bo7 -ug$es an0 Mi,e *otterell8 Soft6are Pro>ect Management8 Tata Mc4ra6 -ill8 !
t$
E0ition8
2010:
4. .o7ert T. +utrell8 1onal0 +. Sa$efer an0 'in0a /. S$afer8 uality Soft6are Pro>ect Management8
Pearson E0ucation Asia8 2002.
5. .ic$ar0 -. T$ayer8 Soft6are Engineering Pro>ect Management8 Eo$n )iley8 2007
!!
BA "0## DATAMINING FOR BUSINESS INTELLIGENCE LT ! C
COURSE OB,ECTIVES
3 0 0 3
To ,no6 $o6 to 0eri%e meaning form $uge %olume of 0ata an0 information
To un0erstan0 $o6 ,no6le0ge 0isco%ering process is use0 in 7usiness 0ecision ma,ing
COURSE OUTCOMES
Big 1ata Management
Appreciate t$e tec$niCues of ,no6le0ge 0isco%ery for 7usiness applications
1ata mining8 Te;t mining8 )e7 mining8 Spatial mining8 Process mining8 B/ process@ Pri%ate an0
Pu7lic intelligence8 Strategic assessment of implementing B/
UNIT II DATA $AREHOUSING '
1ata 6are $ouse 5 c$aracteristics an0 %ie6 @ "'TP an0 "'AP @ 1esign an0 0e%elopment of 0ata
6are$ouse8 Meta 0ata mo0els8 E;tractD Transform D 'oa0 9ET': 0esign
UNIT III DATA MINING TOOLS. METHODS AND TECHNI0UES '
.egression an0 correlationJ *lassification@ 1ecision treesJ clustering 53eural net6or,sJ Mar,et
7as,et analysis@ Association rules@4enetic algorit$ms an0 lin, analysis8 Support <ector Mac$ine8
Ant *olony "ptimi#ation
UNIT IV MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS
O!!ORTUNITIES '
Business intelligence soft6are8 B/ on 6e78 Et$ical an0 legal limits8 /n0ustrial espionage8 mo0ern
tec$niCues of crypto analysis8 managing an0 organi#ing for an effecti%e B/ Team.
UNIT V BI AND DATA MINING A!!LICATIONS '
Applications in %arious sectors 5 .etailing8 *.M8 Ban,ing8 Stoc, Pricing8 Pro0uction8 *rime8
4enetics8 Me0ical8 P$armaceutical.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Eai6ei -am an0 Mic$eline Fam7er8 1ata Mining concepts an0 tec$niCues8 Fauffmann
Pu7lis$ers 200&
2. Efraim Tur7an8 .ames$ S$ar0a8 Eay E. Aronson an0 1a%i0 Fing8 Business
/ntelligence8 Prentice -all8 200(.
REFERENCES
1. ).-./nmon8 Buil0ing t$e 1ata )are$ouse8 fourt$ e0ition )iley /n0ia p%t. 't0. 200!.
2. .alp$ Fim7all an0 .ic$ar0 Mer#8 T$e 0ata 6are$ouse tool,it8 Eo$n )iley8 200!.
3. Mic$el Berry an0 4or0on 'inoff8 Mastering 1ata mining8 Eo$n )iley an0 Sons /nc 2
n0
E0ition8 2011
4. Mic$el Berry an0 4or0on 'inoff8 1ata mining tec$niCues for Mar,eting8 Sales an0
*ustomer support8 Eo$n )iley8 2011
5. 4. F. 4upta8 Rntro0uction to 1ata mining 6it$ *ase Stu0ies8 Prentice $all of /n0ia8 2011
6. 4iu0ici8 Applie0 1ata mining 5 Statistical Met$o0s for Business an0 /n0ustry8 Eo$n )iley.
200=
7. Eli#a7et$ <itt8 Mic$ael 'uc,e%ic$ Stacia Misner8 Business /ntelligence8 Microsoft8
2011
(. Mic$ale6ic# M.8 Sc$mi0t M. Mic$ale6ic# M an0 *$iriac *8 A0apti%e Business
/ntelligence8 Springer 5 <erlag8 2007
9. 4alit S$mueli8 3itin .. Patel an0 Peter *. Bruce8 1ata Mining for Business /ntelligence 5
*oncepts8 Tec$niCues an0 Applications )iley8 /n0ia8 2010
!&
BA"051 LOGISTICS AND SU!!LY CHAIN MANAGEMENT LT ! C 3 0 0 3
COURSE OB,ECTIVE :
2n0erstan0 t$e scope an0 practice of 7usiness logistics an0 supply c$ain management
COURSE OUTCOME :
Stu0ent gains ,no6le0ge on effecti%e management of t$e logistics an0 supply c$ain
Business logistics an0 supply c$ain 5 importance8 o7>ecti%es an0 0ri%ers. Strategy 5 planning8
selecting proper c$annel8 performance measurement. "utsourcing@ Ma,e %s 7uy approac$ 5
sourcing strategy.
UNIT II MANAGING FLO$S '
Planning 3et6or,s 5 1ecision ma,ing un0er ris, 5 1ecision trees 5 1ecision ma,ing un0er
uncertainty. 1istri7ution 3et6or, 1esign 5 .ole @ +actors /nfluencing "ptions8 <alue A00ition..
Supply *$ain 3et6or, optimi#ation mo0els. 'ogistics information system @ .ole of /T 5 +rame6or,
for /T a0option.
UNIT III INVENTORY AND $AREHOUSING '
/n%entory5o7>ecti%es8 7ull6$ip effect8 control @ Pro7a7ilistic in%entory mo0els8 .is, pooling8 <en0or
manage0 in%entory8 Multi@ec$elon in%entory.
)are$ousing +unctions 5 Types 5 Site Selection 5 1ecision Mo0el 5 'ayout 1esign 5 *osting 5
<irtual )are$ouse.
UNIT IV TRANS!ORTATION AND !AC%AGING '
Transportation 5 1ri%ers8 Mo0es8 Measures @ Strategies for Transportation8 3P' an0 4P'8 <e$icle
.outing an0 Sc$e0uling
Pac,aging@ 1esign consi0erations8 Material an0 *ost. Pac,aging as 2nitisation. *onsumer an0
/n0ustrial Pac,aging.
UNIT V ORGANISATION AND CONTROL '
"rganisation Structure 5 nee0 an0 0e%elopment. "rgani#ational 5 *$oices8 "rientation an0
positioning. /nterfunctional an0 interorganisational management 5 alliances an0 partners$ips.
*ontrol 5 Process frame6or,8 system 0etails8 information8 measurement an0 interpretation.
TOTAL: #5 !ERIODS
TE-TBOO%S:
1. .onal0 -. Ballou an0 Samir F. Sri%asta%a8 Business 'ogistics an0 Supply *$ain
Management8 Pearson e0ucation8+ift$ E0ition
2. Sunil *$opra an0 Peter Mein0l8 Supply *$ain Management@Strategy Planning an0 "peration8
P-/ 'earning D Pearson E0ucation8 2007.
REFERENCES:
1. Bo6erso; 1onal0 E8 'ogistics Management 5 T$e /ntegrate0 Supply *$ain Process8Tata Mc4ra6 -ill8
2010
2. <ino0 <. Sople8 'ogistics Management@T$e Supply *$ain /mperati%e8 Pearson. 2012.
3. *oyle et al.8 T$e Management of Business 'ogistics8 T$omson 'earning8 7
t$
E0ition8 2004.
4. Mo$anty ..P an0 1es$mu,$ S.48 Supply c$ain t$eories an0 practices8 Bi#tantra pu7lications8
2007.
5. 'een0ers8 Eo$nson8 +lyn8 +earon8 Purc$asing an0 supply management8 Tata Mc4ra6 -ill8
2010.
!7
BA "052 SERVICES O!ERATIONS MANAGEMENT LT ! C
3 0 0 3
COURSE OB,ECTIVEA
To $elp un0erstan0 $o6 ser%ice performance can 7e impro%e0 7y stu0ying ser%ices operations
management
COURSE OUTCOMEA
To 0esign an0 operate a ser%ice 7usiness using t$e concepts8 tools an0 tec$niCues of ser%ice
operations management.
Ser%ices 5 /mportance8 role in economy8 ser%ice sector 5 gro6t$J 3ature of ser%ices @Ser%ice classification
8 Ser%ice Pac,age8 0istincti%e c$aracteristics 8 open@systems %ie6J Ser%ice Strategy 5 Strategic ser%ice
%ision8 competiti%e en%ironment8 generic strategies8 6inning customersJ .ole of information tec$nologyJ
stages in ser%ice firm competiti%enessJ /nternet strategies @ En%ironmental strategies.
UNIT II SERVICE DESIGN '
3e6 Ser%ice 1e%elopment 5 1esign elements 5 Ser%ice Blue@printing @ process structure 5
generic approac$es 5<alue to customerJ .etail 0esign strategies 5 store si#e 5 3et6or,
configuration J Managing Ser%ice E;perience 5e;perience economy8 ,ey 0imensions J <e$icle
.outing an0 Sc$e0uling
UNIT III SERVICE 0UALITY '
Ser%ice uality@ 1imensions8 Ser%ice uality 4ap Mo0elJ Measuring Ser%ice uality 5SE.<2A' @ )al,@
t$roug$ Au0itJ uality ser%ice 7y 0esign @ Ser%ice .eco%ery @ Ser%ice 4uaranteesJ Ser%ice Encounter 5
tria08 creating ser%ice orientation8 ser%ice profit c$ainJ +ront@office Bac,@office /nterface 5 ser%ice
0ecoupling.
UNIT IV SERVICE FACILITY '
Ser%icescapes 5 7e$a%iour @ en%ironmental 0imensions 5 frame6or,J +acility 0esign 5 nature8 o7>ecti%es8
process analysis 5 process flo6 0iagram8 process steps8 simulationJ Ser%ice facility layoutJ Ser%ice +acility
'ocation 5 consi0erations8 facility location tec$niCues 5 metropolitan metric8 Eucli0ean8 centre of gra%ity8
retail outlet location 8 location set co%ering pro7lem
UNIT V MANAGING CA!ACITY AND DEMAND '
Managing 1eman0 5 strategiesJ Managing capacity 5 7asic strategies8 supply management tactics8
operations planning an0 controlJ Kiel0 managementJ /n%entory Management in Ser%ices5 .etail
1iscounting Mo0el8 3e6s%en0or Mo0elJ Managing )aiting 'ines 5ueuing systems8 psyc$ology of
6aitingJ Managing for gro6t$@ e;pansion strategies8 franc$ising 8 glo7ali#ation.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. Eames A. +it#simmons8 Ser%ice Management 5 "perations8 Strategy8 /nformation Tec$nology8 Tata
Mc4ra6@-ill 5 !
t$
E0ition 200&.
2. .ic$ar0 Metters8 Fat$ryn Fing@Metters8 Ma0eleine Pullman8 Ste%e )alton Successful Ser%ice
"perations Management8 Sout$@)estern8 *engage 'earning8 2
n0
E0ition
REFERENCES
1. *engi# -a,se%er8 Barry .en0er8 .o7erta S. .ussell8 .e7ert 4. Mur0ic,8 Ser%ice Management an0
"perations8 Pearson E0ucation 5 Secon0 E0ition.
2. .o7ert Eo$nston8 4ra$am *lar,8 Ser%ice "perations Management8 Pearson E0ucation8 2
n0
E0ition8
200!.
3. Bill -ollins an0 Sa0ie S$in,ins8 Managing Ser%ice "perations8 Sage8 200&
4. E.3e%an )rig$t an0 Peter .ace8 T$e management of ser%ice operations8 T$omson8 2
n0
E0ition8 2004
!(
BA"053 !RO,ECT MANAGEMENT LT ! C
COURSE OB,ECTIVE: 3 0 0 3
To learn t$e concepts of managing pro>ects.
COURSE OUTCOME:
To apply pro>ect management principles in 7usiness situations to optimi#e resource utili#ation an0 time
optimisation.
UNIT I INTRODUCTION TO !RO,ECT MANAGEMENT '
Pro>ect Management 5 1efinition 54oal @ 'ifecycles. Pro>ect Selection Met$o0s. Pro>ect Portfolio
Process 5 Pro>ect +ormulation. Pro>ect Manager 5 .oles@ .esponsi7ilities an0 Selection 5 Pro>ect
Teams.
UNIT II !LANNING AND BUDGETING '
T$e Planning Process 5 )or, Brea, 0o6n Structure 5 .ole of Multi0isciplinary teams. Bu0get t$e Pro>ect
5 Met$o0s. *ost Estimating an0 /mpro%ement. Bu0get uncertainty an0 ris, management.
UNIT III SCHEDULING ; RESOURCE ALLOCATION '
PE.T ? *PM 3et6or,s @ *ras$ing 5 Pro>ect 2ncertainty an0 .is, Management 5 Simulation 5 4antt
*$arts 5 E;pe0iting a pro>ect 5 .esource loa0ing an0 le%eling. Allocating scarce resources 5 4ol0rattBs
*ritical *$ain.
UNIT IV CONTROL AND COM!LETION '
T$e Plan@Monitor@*ontrol cycle 5 1ata *ollecting an0 reporting 5 Pro>ect *ontrol 5 1esigning t$e control
system. Pro>ect E%aluation8 Au0iting an0 Termination.
UNIT V !RO,ECT ORGANISATION ; CONFLICT MANAGEMENT '
+ormal "rganisation Structure 5 "rganisation 1esign 5 Types of pro>ect organi#ations. *onflict 5 "rigin ?
*onseCuences. Managing conflict 5 Team met$o0s for resol%ing conflict.
TOTAL: #5 !ERIODS
TE-TBOO%S
1. *liffor0 4ray an0 Eri, 'arson8 Pro>ect Management8 Tata Mc4ra6 -ill E0ition8 200!.
2. Eo$n M. 3ic$olas8 Pro>ect Management for Business an0 Tec$nology @ Principles an0 Practice8
Secon0 E0ition8 Pearson E0ucation8 200&.
REFERENCES
1. 4i0o an0 *lements8 Successful Pro>ect Management8 Secon0 E0ition8 T$omson 'earning8 2003.
2. -ar%ey Maylor8 Pro>ect Management8 T$ir0 E0ition8 Pearson E0ucation8 200&.
!=
BA"05# LEAN SI- SIGMA L T ! C
3 0 0 3
COURSE OB,ECTIVE:
To gain insig$ts a7out t$e importance of lean manufacturing an0 si; sigma practices.
COURSE OUTCOME:
T$e stu0ent 6oul0 7e a7le to relate t$e tools an0 tec$niCues of lean sigma to increase pro0ucti%ity
UNIT I LEAN ; SI- SIGMA BAC%GROUND AND FUNDAMENTALS '
-istorical "%er%ie6 5 1efinition of Cuality 5 )$at is si; sigma @TM an0 Si; sigma @ lean
manufacturing an0 si; sigma@ si; sigma an0 process tolerance 5 Si; sigma an0 cultural c$anges 5
si; sigma capa7ility 5 si; sigma nee0 assessments @ implications of Cuality le%els8 *ost of Poor
uality 9*"P:8 *ost of 1oing 3ot$ing 5 assessment Cuestions
UNIT II THE SCO!E OF TOOLS AND TECHNI0UES '
Tools for 0efinition 5 /P" 0iagram8 S/P"* 0iagram8 +lo6 0iagram8 *T Tree8 Pro>ect *$arter 5
Tools for measurement 5 *$ec, s$eets8 -istograms8 .un *$arts8 Scatter 1iagrams8 *ause an0
effect 0iagram8 Pareto c$arts8 *ontrol c$arts8 +lo6 process c$arts8 Process *apa7ility
Measurement8 Tools for analysis 5 Process Mapping8 .egression analysis8 .2D*S analysis8
S)"T8 PEST'E8 +i%e )$ys8 interrelations$ip 0iagram8 o%erall eCuipment effecti%eness8 T./M
inno%ati%e pro7lem sol%ing 5 Tools for impro%ement 5 Affinity 0iagram8 3ormal group tec$niCue8
SME18 !S8 mista,e proofing8 <alue stream Mapping8 force0 fiel0 analysis 5 Tools for control 5
4antt c$art8 Acti%ity net6or, 0iagram8 .a0ar c$art8 P1*A cycle8 Milestone trac,er 0iagram8 Earne0
%alue management.
UNIT III SI- SIGMA METHODOLOGIES '
1esign +or Si; Sigma 91+SS:81esign +or Si; Sigma Met$o0 @ +ailure Mo0e Effect Analysis
9+MEA:8 +MEA process @ .is, Priority 3um7er 9.P3:@ Si; Sigma an0 'ea0ers$ip8 committe0
lea0ers$ip 5 *$ange Acceleration Process 9*AP:@ 1e%eloping communication plan 5 Sta,e$ol0er
UNIT IV SI- SIGMA IM!LEMENTATION AND CHALLENGES '
Tools for implementation 5 Supplier /nput Process "utput *ustomer 9S/P"*: 5 uality +unction
1eployment or -ouse of uality 9+1: 5 alternati%e approac$ 5implementation 5 lea0ers$ip
training8 close communication system8 pro>ect selection 5 pro>ect management an0 team 5
c$ampion training 5 customer Cuality in0e; 5 c$allenges 5 program failure8 *P %s si; sigma8
structure t$e 0eployment of si; sigma 5 cultural c$allenge 5 customerDinternal metrics
UNIT V EVALUATION AND CONTINUOUS IM!ROVEMENT METHODS '
E%aluation strategy 5 t$e economics of si; sigma Cuality8 .eturn on si; Sigma 9."SS:8 ."/8 poor
pro>ect estimates 5 continuous impro%ement 5 lean manufacturing 5 %alue8 customer focus8
Perfection8 focus on 6aste8 o%erpro0uction 5 6aiting8 in%entory in process 9//P:8 processing 6aste8
transportation8 motion8 ma,ing 0efecti%e pro0ucts8 un0erutili#ing people 5 Fai#en 5 !S
TOTAL: #5 !ERIODS
REFERENCES:
1. Mic$ael '.4eorge8 1a%i0 .o6nal0s8 Bill Fastle8 )$at is 'ean Si; Sigma8 Mc4ra6 5 -ill 2003
2. T$omas Py#0e,8 T$e Si; Sigma -an07oo,8 Mc4ra6@-ill82000
3. +re0 Soleimanne>e0 8 Si; Sigma8 Basic Steps an0 /mplementation8 Aut$or-ouse8 2004
4. +orrest ). Breyfogle8 ///8 Eames M. *upello8 Bec,i Mea0o6s8 Managing Si; SigmaAA Practical
4ui0e to 2n0erstan0ing8 Assessing8 an0 /mplementing t$e Strategy T$at Kiel0s Bottom@'ine
Success8 Eo$n )iley ? Sons8 2000
5. Eames P. )omac,8 1aniel T.Eones8 'ean T$in,ing8 +ree Press Business8 2003
&0

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