MBA Syllabus 20-06-2013

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ACADEMIC REGULATIONS
COURSE STRUCTURE &
SYLLABI

MBA Regular Two Year Degree Course
(For the Batches Admitted From 2012-2013)

MASTER OF BUSINESS ADMINISTRATION

SRI VENKATESWARA COLLEGE OF ENGINEERING AND
TECHNOLOGY (AUTONOMOUS)
R.V.S. Nagar, CHITTOOR 517 127, A.P
Phones: (08572) 246339, 245044 Fax: (08572) 245211

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SRI VENKATESWARA COLLEGE OF ENGINEERING AND TECHNOLOGY
(AUTONOMOUS)
(AFFILIATED TO JNTUA, ANANTAPUR)
ACADEMIC REGULATIONS
M.B.A REGULAR TWO YEAR DEGREE PROGRAMME
(FOR THE BATCHES ADMITTED FROM THE ACADEMIC YEAR 2012-13)

The Jawaharlal Nehru Technological University Anantapur shall confer M.B.A Post Graduate
degree to candidates who are admitted to the Master of Business Administration Program and
fulfill all the requirements for the award of the degree.
1.0 ELIGIBILITY FOR ADMISSIONS:
Admission to the above programme shall be made subject to the eligibility, qualifications
and specialization prescribed by the competent authority from time to time.
Admissions shall be made either on the basis of merit rank obtained by the qualified
candidates at an Entrance Test conducted by the University or on the basis of ICET score,
subject to reservations and policies prescribed by the Government from time to time.
2.0 ADMISSION PROCEDURE:
As per the existing stipulations of AP State Council for Higher Education (APSCHE),
Government of Andhra Pradesh, admissions are made into the first year as follows:
a) Category A seats are to be filled by Convenor through ICET score.
b) Category -B seats are to be filled by Management as per the norms stipulated by
Government of A.P.
3.0 COURSE WORK:
3.1. A Candidate after securing admission must pursue the M.B.A course of study for Four
Semesters duration.
3.2. Each semester shall have a minimum of 16 instructional weeks.
3.3. A candidate admitted to a programme should complete it within a period equal to twice
the prescribed duration of the programme from the date of admission.
4.0 ATTENDANCE:
4.1. A candidate shall be deemed to have eligibility to write end semester examinations if he
has put in at least 75% of attendance on cumulative basis of all subjects/courses in the
semester.
4.2. Condonation of shortage of attendance up to 10% i.e., from 65% and above and less
than 75% may be given by the college on the recommendation of the Principal.
4.3. Condonation of shortage of attendance shall be granted only on medical grounds and
on representation by the candidate with supporting evidence.
4.4 If the candidate does not satisfy the attendance requirement he is detained for want of
attendance and shall reregister for that semester. He shall not be promoted to the next
semester.

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5.0 EVALUATION:
The performance of the candidate in each semester shall be evaluated subject wise, with
a maximum of 100 marks for Theory and 100 marks for practicals, on the basis of
Internal Evaluation and End Semester Examination.
5.1. For the theory subjects 60% of the marks will be for the External End Examination. While
40% of the marks will be for Internal Evaluation, based on the better of the marks
secured in the two Mid Term-Examinations held, one in the middle of the Semester (I-IV
units) and another immediately after the completion of instruction (V-VIII units) with four
questions to be answered out of five in 2 hours, evaluated for 40 marks.
5.2. For practical subjects, 60 marks shall be for the End Semester Examinations and 40 marks
will be for internal evaluation based on the day to day performance (25marks) and
practical test at the end of the semester (15marks).
5.3. For Seminar and Case Study there will be an internal evaluation of 50 marks. A candidate
has to secure a minimum of 50% to be declared successful. The assessment will be made
by a board consisting of HOD and two internal experts.
5.4. Out of a total of 200 marks for the project work, 80 marks shall be for Internal Evaluation
and 120 marks for the End Semester Examination. The End Semester Examination (viva-
voce) shall be conducted by an External examiner nominated by the Chief Controller Of
Examinations, HOD & Supervisor as a committee. The evaluation of project work shall be
conducted at the end of the IV semester. The Internal Evaluation shall be made by the
departmental committee, on the basis of two seminars given by each student on the topic
of his project.
5.5. A candidate shall be deemed to have secured the minimum academic requirement in a
subject if he secures a minimum of 40% of marks in the End Examination and a minimum
aggregate of 50% of the total marks in the End Semester Examination and Internal
Evaluation taken together.
5.6. In case the candidate does not secure the minimum academic requirement in any of the
subjects (as specified in 5.5) he has to reappear for the Semester Examination either
supplementary or regular in that subject, or repeat the subject when next offered or do
any other specified subject as may be required.
5.7. Revaluation / Recounting:
Students shall be permitted for request for recounting/revaluation of the year / Semester-
End examination answer scripts within a stipulated period after payment of prescribed fee.
After recounting or revaluation, records are updated with changes if any and the student
will be issued a revised grade sheet. If there are no changes, the same will be intimated
to the students.
5.8. Supplementary Examination:
In addition to the regular year/ Semester- End examinations conducted, the College may
also schedule and conduct supplementary examinations for all the subjects of other year/
semesters when feasible for the benefit of students. Such of the candidates writing
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supplementary examinations may have to write more than one examination per day.
6.0 RE-REGISTRATION:
Following are the conditions to avail the benefit of improvement of internal
evaluation marks
6.1. The candidate should have completed the course work and obtained the examination
results for all four semesters.
6.2. He should have passed all the subjects for which the internal evaluation marks secured
are more than or equal to 50%.
6.3. Out of the subjects the candidate has failed in the examination due to internal evaluation
marks secured being less than 50%, the candidate shall be given one chance for each
Theory subject and for a maximum of three Theory subjects for Improvement of Internal
evaluation marks.
6.4. The candidate has to re-register for the chosen subjects and fulfill the academic
requirements.
6.5. For each subject, the candidate has to pay a fee equivalent to one third of the semester
tuition fee along with the requisition to the Principal of the college.
6.6. In the event of availing the Improvement of Internal evaluation marks, the internal
evaluation marks as well as the End Examinations marks secured in the previous
attempt(s) for the reregistered subjects stand cancelled.

7.0 EVALUATION OF PROJECT WORK:
Every candidate shall be required to submit thesis or dissertation after taking up a topic
approved by the college/ institute.
7.1. Registration of Project work: A candidate is permitted to register for the project work after
satisfying the attendance requirement of I, II and III Semesters.
7.2. An Internal Departmental Committee (I.D.C) consisting of HOD, Supervisor and one
internal senior teacher shall monitor the progress of the project work.
7.3. The work on the project shall be initiated in the penultimate semester and continued in
the final semester. The candidate can submit Project thesis with the approval of I.D.C. at
the end of the IV semester instruction as per the schedule. Extension of time within the
total permissible limit for completing the programme is to be obtained from the Head of
the Institution.
7.4. The student must submit status report at least in two different phases during the project
work period. These reports must be approved by the I.D.C before submission of the
Project Report and award internal assessment marks for 80.
7.5. The viva voce examination may be conducted for all the candidates as per the IV semester
examination schedule.
7.6. Three copies of the Thesis / Dissertation certified in the prescribed form by the supervisor
and HOD shall be presented to the HOD. One copy is to be forwarded to the Controller Of
Examination and one copy to be sent to the examiner.
7.7. The Dept shall submit a panel of three experts for a maximum of 5 students at a time.
However, the Thesis / Dissertation will be adjudicated by one examiner nominated by the
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Chief Controller Of Examination.
7.8. If the report of the examiner is favorable viva-voce examination shall be conducted by a
board consisting of the Supervisor, Head of the Department and the examiner who
adjudicated the thesis / dissertation. The board shall jointly award the marks for 120.
7.9. A candidate shall be deemed to have secured the minimum academic requirement in the
project work if he secures a minimum of 50% marks in the viva-voce examination and a
minimum aggregate of 50% of the total marks in the end viva-voce examination and the
internal project report taken together. If he fails to get the minimum academic
requirement he has to appear for the viva-voce examination again to get the minimum
marks. If he fails to get the minimum marks at the second viva-voce examination he will
not be eligible for the award of the degree, unless the candidate is asked to revise and
resubmit. If the candidate fails to secure minimum marks again, the project shall be
summarily rejected.

8.0 Grades, Grade point Average, Cumulative Grade point Average:
8.1 Grade System: After all the components and sub-components of any subject (including
laboratory subjects) are evaluated, the final total marks obtained will be converted to
letter grades on a 10 point scale described below.

8.2

GPA: Grade Point Average (GPA) will be calculated as given below on a 10 Point scale
as an Index of the students performance at the end of each semester:
GPA =
Where C denotes the credits assigned to the subjects undertaken in that semester and
GP denotes the grade points earned by the student in the respective subjects
8.3 CGPA: At the end of every semester, a Cumulative Grade Point Average (CGPA) on a 10
Point scale is computed considering all the subjects passed up to that point as an index
of overall Performance up to that Point as given below:
CGPA =
Where C denotes the credits assigned to subjects undertaken upto the end of the current semester
and GP denotes the grade points earned by the student in the respective courses.
% of marks obtained Grade Grade Points(GP)
90 to 100 A+ 10
80 to 89 A 9
70 to 79 B 8
60 to 69 C 7
50 to 59 D 6
Less than 50 in Sum of Internal & External (or)
Less than 24 in External
F 0
Not Appeared N 0
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8.4 Grade Sheet: A grade sheet (Marks Memorandum) will be issued to each student
indicating his performance in all subjects registered in that semester indicating the GPA
and CGPA. GPA and CGPA will be rounded off to the second place of decimal.
9.0 Transcripts: After successful completion of the entire Program of study, a transcript
containing performance of all semesters will be issued as a final record. Duplicate
transcripts will also be issued, if required, after payment of requisite fee.
10.0 Award of Degree: The Degree will be conferred and awarded by Jawaharlal Nehru
Technological University Anantapur, Anantapur on the recommendation of The Principal
of SVCET (Autonomous).
10.1 Eligibility: A student shall be eligible for the award of M.B.A Degree if he fulfills all the
following conditions:
Registered and successfully completed all the components prescribed in the program
of study for which he is admitted.
Successfully acquired the minimum required credits as specified in the curriculum
corresponding to the branch of study within the stipulated time.
Obtained CGPA greater than or equal to 6.0 (Minimum requirement for declaring as
passed.)
10.2 Award of Class: Declaration of Class is based on CGPA.

11.0

WITH HOLDING OF RESULTS:
If the candidate has not paid dues to the University/ College or if any case of in-
discipline is pending against him, the result of the candidate shall be withheld and he will
not be allowed / promoted into the next higher semester. The issue of degree is liable to
be withheld in such cases.

12.0 TRANSITORY REGULATIONS:
Candidates who have discontinued or have been detained for want of attendance or who
have failed after having undergone the course in earlier regulations and wish to continue
the course are eligible for admission into the unfinished semester from the date of
commencement of class work with the same or equivalent subjects as and when
subjects are offered, subject to 5.5 and 3.3 sections. Whereas they continue to be in the
academic regulations of the batch they join later.
Cumulative Grade Point Average Class
7.0 First Class with Distinction
>6.0 and<7.0 First Class
6.0 Second Class
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13.0 GENERAL:
i. The academic regulations should be read as a whole for purpose of any interpretation.
ii. Disciplinary action for Malpractice/improper conduct in examinations is appended.
iii. Where the words he, him, his, occur in the regulations, they include she, her,
hers.
iv. In the case of any doubt or ambiguity in the interpretation of the above rules, the
decision of the Principal is final.
v. The college may change or amend the academic regulations or syllabi at any time and
the changes or amendments shall be made applicable to all the students on rolls with
effect from the dates notified by the college.

*****

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(AUTONOMOUS)
(AFFILIATED TO JNTUA, ANANTAPUR)
RULES FOR DISCIPLINARY ACTION FOR MALPRACTICE / IMPROPER CONDUCT IN
EXAMINATIONS
Nature of Malpractices / Improper
conduct
Punishment
If the candidate
1. (a) Possesses or keeps accessible in examination
hall, any paper, note book, programmable
calculators, Cell phones, pager, palm
computers or any other form of material
concerned with or related to the subject of the
examination (theory or practical) in which he
is appearing but has not made use of
(material shall include any marks on the body
of the candidate which can be used as an aid
in the subject of the examination)
Expulsion from the examination hall
and cancellation of the performance
in that subject only.
(b) Gives assistance or guidance or receives it
from any other candidate orally or by any
other body language methods or
communicates through cell phones with any
candidate or persons in or outside the exam
hall in respect of any matter.
in that subject only of all the
candidates involved. In case of an
outsider, he will be handed over to
the police and a case is registered
against him.
2. Has copied in the examination hall from any
paper, book, programmable calculators, palm
computers or any other form of material
relevant to the subject of the examination
(theory or practical) in which the candidate is
appearing.
in that subject and all other subjects
the candidate has already appeared
including practical examinations and
project work and shall not be
permitted to appear for the
remaining examinations of the
subjects of that Semester/year.
The Hall Ticket of the candidate is to
be cancelled.
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3. Comes in a drunken condition to the
examination hall.
permitted to appear for the
remaining examinations of the
subjects of that Semester/year.
4. Smuggles in the Answer book or additional
sheet or takes out or arranges to send out the
question paper during the examination or
answer book or additional sheet, during or
after the examination.
permitted for the remaining
examinations of the subjects of that
Semester/year. The candidate is
also debarred for two consecutive
semesters from class work and all
University examinations. The
continuation of the course by the
candidate is subject to the academic
regulations in connection with
forfeiture of seat.
5. Leaves the exam hall taking away answer
script or intentionally tears of the script or any
part thereof inside or outside the examination
hall.
Expulsion from the examination hall and
cancellation of the performance in that
subject and all other subjects the
candidate has already appeared
project work and shall not be permitted
for the remaining examinations of the
subjects of that Semester/year. The
candidate is also debarred for two
consecutive semesters from class work
and all University examinations. The
continuation of the course by the
candidate is subject to the academic
regulations in connection with forfeiture
of seat.
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6. Possess any lethal weapon or firearm in the
examination hall.
Semester/year. The candidate is
also debarred and forfeits of seat.
7. Impersonates any other candidate in
connection with the examination.
The candidate who has
impersonated shall be expelled from
examination hall. The candidate is
also debarred and forfeits the seat.
The performance of the original
candidate who has been
impersonated, shall be cancelled in
all the subjects of the examination
(including practicals and project
work) already appeared and shall
not be allowed to appear for
examinations of the remaining
subjects of that semester/year. The
candidate is also debarred for two
consecutive semesters from class
work and all University
examinations. The continuation of
the course by the candidate is
subject to the academic regulations
in connection with forfeiture of seat.
If the impostor is an outsider, he will
be handed over to the police and a
case is registered against him.
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8. Refuses to obey the orders of the Chief
Superintendent / Assistant Superintendent /
any officer on duty or misbehaves or creates
disturbance of any kind in and around the
examination hall or organizes a walk out or
instigates others to walk out, or threatens the
officer-in-charge or any person on duty in or
outside the examination hall of any injury to
his person or to any of his relations whether
by words, either spoken or written or by signs
or by visible representation, assaults the
officer-in-charge, or any person on duty in or
outside the examination hall or any of his
relations, or indulges in any other act of
misconduct or mischief which result in damage
to or destruction or property in the
examination hall or any part of the College
campus or engages in any other act which in
the opinion of the officer on duty amounts to
use of unfair means or misconduct or has the
tendency to disrupt the orderly conduct of the
examination.
In case of students of the college,
they shall be expelled from
examination halls and cancellation of
their performance in that subject
and all other subjects the
candidate(s) has (have) already
appeared and shall not be permitted
to appear for the remaining
semester/year. The candidates also
are debarred and forfeit their seats.
In case of outsiders, they will be
handed over to the police and a
police case is registered against
them.
9. If student of the college, who is not a
candidate for the particular examination or
any person not connected with the college
indulges in any malpractice or improper
conduct mentioned in clause 6 to 8.
Student of the colleges expulsion
from the examination hall and
cancellation of the performance in
that subject and all other subjects
semester/year. The candidate is also
debarred and forfeits the seat.
Person(s) who do not belong to the
College will be handed over to police
and, a police case will be registered
against them.
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10. Uses objectionable, abusive or offensive
language in the answer paper or in letters to
the examiners or writes to the examiner
requesting him to award pass marks.
Cancellation of the performance in
that subject.
11. Copying detected on the basis of internal
evidence, such as, during valuation or during
special scrutiny.
Cancellation of the performance in
that subject and all other subjects
the candidate has appeared
project work of that semester/year
examinations.
12. If any malpractice is detected which is not
covered in the above clauses 1 to 11 shall be
reported to the Examination committee for
further action to award suitable punishment.

Malpractices identified by squad or special invigilators
1. Punishments to the candidates as per the above guidelines.

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MBA PROGRAMME OBJECTIVES:
1. To gain knowledge of critical functions of business viz. Marketing, Finance, Human
Resources and Operations.
2. To enhance quantitative skills necessary to analyze a firms quantifiable numerical data and
to make intelligent and effective decisions.
3. To understand the techniques and tools useful for financial analysis and control of national
and global environments.
4. To explore and develop Leadership, Team work, Social, Legal and Ethical responsibilities in
Business and Society.
5. To enhance knowledge and skills in Marketing and Strategic Management.
6. To achieve appropriate communication skills and higher levels of proficiency for successful
career in Industry, Business and Entrepreneurship.

PROGRAMME OUTCOMES:
After Completion of the Course the Student will be able to
a) Understand the global, environmental, political, economic, legal and regulatory context of
business.
b) Understand individual ethical behavior and community responsibilities in organization and
society.
c) Create value through identifying customer needs and implementing integrated production
and distribution of goods, services, and information.
d) Develop capacity to apply knowledge in new and unfamiliar circumstances through a
conceptual understanding of relevant disciplines.
e) Develop capacity to adapt and innovate to solve problems, to cope with unforeseen events,
and to manage in unpredictable environments.
f) Able to manage diversity, contemporary societal and global issues.
g) Demonstrate Leadership and Team work capabilities.
h) Enhance in verbal, written and presentation communication skills.
i) Analyze financial statements, portfolio management, Investment decisions.
j) Demonstrate capabilities in new venture creation & entrepreneurship.
k) Achieve higher levels of proficiency and self-actualization through pursuing lifelong
learning.

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(AUTONOMOUS)
Course Structure (2012-13)
Master of Business Administration
Semester Pattern
MBA SEMESTER-I
Periods
Scheme of Examination
(M Marks)
S.NO
Course
Code
Subject
L T P
Credits
Internals Externals Total
1
12CMB01
Management &
Organizational Behaviour
4 1 0 4 40 60 100
2 12CMB02 Managerial Economics 4 1 0 4 40 60 100
3 12CMB03 Accounting for Managers 4 1 0 4 40 60 100
4 12CMB04 Business Environment 4 1 0 4 40 60 100
5 12CHS05 Statistics for Management 4 1 0 4 40 60 100
6
12CHS06
Managerial
Communication
4 1 0 4 40 60 100
7
12CMC07
Computer Applications for
Business (Lab)
0 0 3 2 40 60 100
8 12CMB08 Case Study-I 0 0 4 2 50 0 50
Total 24 6 7 28 330 420 750
MBA SEMESTER-II

Periods
(M Marks)
S.NO
Course
Code
Subject
L T P
Credits
Internals Externals Total
1 12CMB09
Human Resource
Management
4 1 0 4 40 60 100
2 12CMB10 Financial Management 4 1 0 4 40 60 100
3 12CMB11 Marketing Management 4 1 0 4 40 60 100
4 12CMB12
Production and Operations
Management
4 1 0 4 40 60 100
5 12CMC13
Management Information
Systems
4 1 0 4 40 60 100
6 12CMB14
Business Research
Methods
4 1 0 4 40 60 100
7 12CMB15 Operations Research 4 1 0 4 40 60 100
8 12CMB16 Case Study-II 0 0 4 2 50 0 50
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MBA SEMESTER-III
Periods
(M Marks) S.NO
Course
Code
Subject
L T P
Credits
Internals Externals
1 12CMB17 Entrepreneurship Development 4 1 0 4 40 60
2 12CMB18
Management Accounting and
Control
4 1 0 4 40 60
3 12CMB19 Business Law 4 1 0 4 40 60
4 12CMB20
Business Ethics and Corporate
Governance
4 1 0 4 40 60
Elective-I
12CMB21
Security Analysis and Portfolio
Management
12CMB22 Human Resource Planning
12CMB23 Retailing Management
5
12CMC24 E-Business
4 0 0 4 40 60
Elective-II
12CMB25 Risk Management and Insurance
12CMB26 Industrial and Labour Relations
12CMB27 Product and Brand Management
6
12CMC28 Enterprise Resource Planning
4 0 0 4 40 60
Elective-III
12CMB29
Financial Institutions, Markets
and Services
12CMB30 Reward Management
12CMB31 Advertising and Sales Promotion
7
12CMC32 Data Base Management Systems
4 0 0 4 40 60
8 12CMB33 Case Study-III 0 0 4 2 50 0
Total 28 4 4 30 330 420

Total 28 7 4 30 330 420 750

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MBA SEMESTER-IV

Periods
(M Marks) S.NO
Course
Code
Subject
L T P
Credits
Internals Externals
1 12CMB34 Strategic Management 4 1 0 4 40 60
2 12CMB35 Technology Management 4 1 0 4 40 60
Elective-IV
12CMB36 Financial Derivatives
12CMB37 Organization Development
12CMB38 Services Marketing
3
12CMC39
Data communication and
Network Analysis
4 0 0 4 40 60
Elective-V
12CMB40
International Financial
Management
12CMB41 Training and Development
12CMB42 International Marketing
4
12CMC43
Corporate Information
Management
4 0 0 4 40 60
Elective-VI
12CMB44 Corporate Finance
12CMB45
Global Human Resource
Management
12CMB46
Customer Relationship
Management
5
12CMC47 Decision Support Systems
4 0 0 4 40 60
6 12CMB48 Seminar 0 0 2 2 50 0
7 12CMB49 Project 0 0 14 10 80 120
Total 20 2 16 32 330 420

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(AUTONOMOUS)

L T P C
MBA I Semester
4 1 0 4

12CMB01 MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
Objectives:

1. To familiarize the students with the fundamental concepts of management and highlight approaches in
Organization Behaviour.
2. To acquaint the students with management functions in the competent world.

Outcomes:
After completion of the course the student will be
1. Capable of interpreting and analyzing issues related to organizational behavior critically and creatively.
2. Able to link the OB theories with practices and experiences in organizations.

UNIT I

INTRODUCTION TO MANAGEMENT: Functions Levels-Roles of Management- Patterns of
Management Fayols Principles of Management Ethics and Social Responsibilities of
Management-MBO - Planning Process-Types Problems.

UNIT II

DECISION MAKING & CONTROLLING: Decision Making Types - Importance of Decision Making
Process Techniques. Controlling: Definition Importance Process of Controlling Systems
of Control Controlling Techniques.

UNIT III

ORGANIZATIONAL BEHAVIOUR: Introduction to Organizational Behaviour Perception
Learning Personality Johari Window Transactional Analysis.

UNIT IV

MOTIVATION: Definition-Importance-Motives-Types of Motives Motivation types -Motivational
Theories: Maslows Theory of need hierarchy Herzbergs Theory- David Mc Clelland, and
Porter and Lawler-Theory-X &Theory-Y Vrooms Expectancy.

UNIT V

GROUP DYNAMICS: Types of Groups (formal, Informal) Group Formation and Development
Team Decision Making

UNIT VI

LEADERSHIP: Importance of Leader-Characteristics of Leader-Leadership Styles-Traits Theory
Managerial Grid Transactional Vs Transformational Leadership-Women and Leadership.

UNIT VII

STRESS MANAGEMENT: Definition-Causes Work Stressors Prevention and Management of
Stress Balancing work and Life.

UNIT VIII

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ORGANIZATIONAL CULTURE AND CLIMATE: Organizational Culture - Organizational change and
Development-Change Management.
Text Books:
1. Robbins.P. Stephen, Organizational Behaviour, Pearson education, New Delhi, 2006.
2. Luthans Fred, Organizational Behaviour, Tata Mc Graw Hill International Edition, 1998.

References:
1. Aswathappa. K, Organizational Behaviour, Text and Cases games, Himalaya
Publishing Company, New Delhi, 2005.
2. Koontz,Weihrich and Aryasri, Principles of Management, Tata McGraw Hill,2004.
3. Weilhrich, Cannice & Koontz,Management ,Tata Mc Grawhill.
4. P.Subba Rao, Management Organizational Behaviour,Himalaya.
5. Koontz, Essentials of Management, TMGH.
6. Robins ,Principles of Management, AITBS.
7. Meeenakshi Gupta, Principles of Management, PHI Private Limited, New Delhi, 2009

(AUTONOMOUS)

L T P C
MBA -I Semester
4 1 0 4

12CMB02 MANAGERIAL ECONOMICS
Objectives:
1. To understand the relevance of economics in business management.
2. To understand the functional areas of management such as Marketing, Production and Costing from a broader
perspective.
Outcomes:
After completion of the course the student will be able to
1. Apply the economic principles for managerial decision making.
2. Use the various functional areas of management for the prospects of a business organization.
UNIT I

INTRODUCTION TO MANAGERIAL ECONOMICS: Definition - Nature and Scope - Relationship
with other areas: Economics, Production Management, Marketing, Finance and Personnel,
Operations Research - The Role of Managerial Economist.

UNIT II

BASIC ECONOMIC PRINCIPLES: The concept of Opportunity Cost - Discounting principle - Time
perspective - Incremental Concept Marginalism - Equi Marginalism Scarcity - Risk and
Uncertainty. OBJECTIVES OF THE FIRM: Profit Maximisation - Sales Maximisation and other
objectives. STRUCTURE OF THE FIRM: Characteristics and types.

UNIT III

UTILITY ANALYSIS: Meaning and measurement of utility Approaches to utility analysis.
CARDINAL UTILITY ANALYSIS: Law of diminishing marginal utility Law of equi - Marginal
utility Limitations of cardinal utility analysis. ORDINAL UTILITY ANALYSIS: Indifference curve
approach What is indifference curve Marginal rate of substitution Properties of indifference
curve Budget line or iso- Expenditure line Consumer equilibrium.

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UNIT IV

THEORY OF DEMAND: Meaning of Demand Determinants of Demand Demand Function
Law of Demand and its Exceptions Types of Demand. ELASTICITY OF DEMAND: Definition
Types - Measurement and Significance of Elasticity of Demand. DEMAND FORECASTING: Need
for Demand Forecasting Forecasting Techniques Demand Forecasting for new products.

UNIT V

SUPPLY AND PRODUCTION ANALYSIS: SUPPLY ANALYSIS: Supply function - The Law of Supply
- Elasticity of Supply. PRODUCTION ANALYSIS: Production function - Marginal Rate of Technical
Substitution - Isoquants and Isocosts Least cost combination of inputs Production function
with one/two variables - Cobb-Douglas Production Function - Returns to Scale and Returns to
Factors - Economies of scale.

UNIT VI
COST ANALYSIS: Cost Concepts - Determinants Of Cost - Cost-Output Relationship in the Short
Run and long Run - Short Run vs. Long Run Costs - Average Cost Curves.

UNIT VII

MARKET STRUCTURE AND PRICING PRACTICES: Features and Types of different Competitive
Situations Price-Output Determination in Perfect Competition Monopoly - Monopolistic
Competition and Oligopoly both in the long run and short run. PRICING PHILOSOPHY Pricing
methods in Practice: Price Discrimination - Product line Pricing. PRICING STRATEGIES:
Skimming Pricing - Penetration pricing - Loss Leader Pricing - Pricing of multiple Products.

UNIT VIII

PROFIT MANAGEMENT: Meaning and Nature of Profit Role of Profit. BREAK - EVEN ANALYSIS:
Determination of Break - Even Point (Simple Problems) Assumptions Uses - Managerial
Significance and limitations of Break - Even Analysis.

Text Books:

1. Dean. Joel, Managerial Economics, PHI.
2. G S Gupta, Managerial Economics, Tata McGraw Hill.P.L.Mehta
3. Mehta, P.L., Managerial Economics - Analysis, Problems, Cases, Sultan Chand and Sons,
New Delhi, 2001
References:
1. Hirschey, Economics for Managers, Thomson, 2007.
2. Gupta, Managerial Economics, TMH 2009.
3. Keat, Managerial Economics: Economic Tools for Todays Decision Makers, Pearson
Education, 2007.
4. Thomas Maurice, Managerial Economics, Con cepts and applications, TMH 2006.
5. Froeb, Managerial EconomicsA Problem Solving Approach, Thomson, 2007.
6. James L.Pappas and Engene F.Brigham, Managerial Economics, Pearson Education,New
Delhi, 2006.
7. Suma Damodaran, Managerial Economics,Oxford, 2007.
8. M.E. ThukaramRao, Management accounting, New Age International publishers, New Delhi.
9. S P Jain & K L Narang, Cost Accounting Principles and Practices, 17th Revised Edition Kalyani
Publishers.
Page 21 of 87

(AUTONOMOUS)

L T P C

MBA I Semester 4 1 0 4

12CMB03 ACCOUNTING FOR MANAGERS
Objectives:

1. To provide the basic knowledge of book keeping and accounting
2. To understand the financial statements and make analysis of a
company.

Outcomes:
1. Use accounting effectively in individual life and business.
2. Use the concepts in business and learn financial management.

UNIT I

INTRODUCTION TO ACCOUNTING: Meaning Definition Scope - Importance- Objectives of
Accounting. ACCOUNTING PRINCIPLES: Accounting Concepts and conventions. Extensive
Business Reports Language (XBRL)

UNIT II

THE ACCOUNTING PROCESS: Overview: Classification of Accounts-The Double Entry System-
Books of Original Record: Journal and Subsidiary books Ledger - Trial Balance-Accounting
Equation-Capital and Revenue Expenditure and Receipts.

UNIT III

FINAL ACCOUNTS: Trading - Profit and Loss account and Balance sheet with adjustments.

UNIT IV

VALUATION OF FIXED ASSETS: Tangible vs. Intangible Assets Depreciation of Fixed Assets and
Methods of Depreciation.

UNIT V

INVENTORY VALUATION: Methods of Inventory Valuation-First in First out Method (FIFO) Last
in First out Method (LIFO) -Average Price Method- Base Stock Method-Standard Price Method-
Market Price Method.

UNIT VI

ISSUE OF SHARES AND DEBENTURES: Issue of shares at Par - Discount and premium -
Forfeiture- Re-issue of forfeited shares at Par - Discount and premium - Pro-rata method.
ISSUE AND REDEMPTION OF DEBENTURES: Meaning and issue of debentures - Meaning of
redemption - Redemption out of capital and profits.

UNIT VII

FINANCIAL ANALYSIS I: Analysis and interpretation of financial statements from investor and
company point of view - Horizontal Analysis and Vertical Analysis of Company Financial
Statements Liquidity Leverage - Solvency and Profitability ratios Du Pont Chart

Page 22 of 87

UNIT VIII

FINANCIAL ANALYSIS- II: Statement of Changes in Working Capital - Funds from Operations -
Preparation and analysis of funds flow and cash flow statement.

Text Books:
1. M E ThukaramRao, Accounting for Managers, New Age International Publishers
2. Asish K. Bhattacharyya, Financial Accounting for Business Managers, PHI,2009
3. Ambrish Gupta: Financial Accounting for Management,Pearson
4. Richard G. Schroeder, Myrtlew. Clark, Jack M. Cathey, John Wiley and Sons, Financial
accounting theory and analysis: Text and cases, 2010.
5. Rama Chandran. N. and Ram Kumar k: Financial Accounting for Management ,McGrah Hill

References:
1. Gupta R.L. and Radhaswamy M : Advanced Accountancy, Sultan Chand.
2. VijayaKumar, Accounting for Management, TMH,
2009
3. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House
Pvt. Ltd., 2007.
4. T S Reddy & Y Hari Prasad Reddy, Accounting and Financial Management ,Margham
Publications
5. J.C. Varshney: Financial and Management Accounting, Wisdom Publication.
6. Gupta, 2006, Financial Accounting for Management An Analytical Perspective, Pearson.
7. Narayanaswamy Financial Accounting: A managerial perspective, 2nd Edn, PHI.
8. Jawaharlal & Srivastav: Financial Accounting, S.Chand Publications.
9. Ashok Banerjee : Financial Accounting: A Managerial Emphasis, Excel Publications.
10. Shail K Gupta& RKSahrma, Management Accounting, Kalyani Publishers, New Delhi.

Page 23 of 87

(AUTONOMOUS)

L T P C
MBA I Semester
4 1 0 4

12CMB04 BUSINESS ENVIRONMENT
Objectives:
1. The course will help to sensitize the students towards the overall business environment within
Which organization has to function.
2. To provide an insight to students of its implication for decision making in business organizations.

Outcomes:
1. Analyze environment and environmental factors both internal and external.
2. Achieve adequate skill to deal with government policies and make them more dynamic and proactive rather
than reactive.

UNIT I

BUSINESS ENVIRONMENT: Business systems Process and Classification of Business Types of
Environment- Environment Analysis.

UNIT II

ECONOMIC ENVIRONMENT: Concept of Economic Systems- Industrial Policies since
Independence and their Significance- Gross Domestic Product -Inflation-Fiscal & Monetary
Policies- Foreign Trade Policy.

UNIT III

LEGAL ENVIRONMENT: Special features of SICA (Special provisions) 1985-BIFR- Licensing
Policy.

UNIT IV

POLITICAL ENVIRONMENT: Functions of State - Economic Role of Government in India- The
Constitutional Environment.

UNIT V

SOCIAL ENVIRONMENT: Business & Society - Business & Culture- Social Responsibility of
Business- Consumerism.

UNIT VI

TECHNOLOGICAL ENVIRONMENT: Technological Development & Technical Progress -
Determinants of Technological Environment- Indian Science & Technology Policy- Objectives &
Implementation- Intellectual Property Rights(IPR).

UNIT VII

INVESTMENT ENVIRONMENT: Capital & Money Market- Stock Exchanges & Regulations - Role of
SEBI- Private Public Partnership (PPP).

UNIT VIII
Page 24 of 87

INTERNATIONAL ENVIRONMENT: Globalization- Foreign Direct Investment - Types- WTO - Role
& Functions- GATT- Trading Blocks- Balance of Payments - Disequilibrium in BOP- EXIM Policy &
Role of EXIM Bank- SEZs.
Text books:

1. Francis Cherunilam, Business Environment, Himalaya Publishing House, 2009.
2. Suresh Bedi, Business Environment, Excel Books.

References:
1. Justin Paul, Business Environment, Tata McGraw Hill, New Delhi, 2006.
2. K.Aswathappa, Essentials of Business Environment, Himalaya
3. Dutt & Sundaram, Indian Economy, S. Chand, 2007.
4. Shaik Saleem, Business Environment, Pearson.
5. Misra & Puri, Economic Environment of Business, Himalaya.
6. Misra Puri, Indian Economy, Himalaya, 2007.
7. Avid W Conklin, Cases in Environment of Business, Sage Publication India Private ltd

(AUTONOMOUS)

L T P C
MBA I Semester
4 1 0 4

12CHS05 STATISTICS FOR MANAGEMENT

Objectives:
1. To understand the fundamental concepts of statistics and its application in business decision making.
2. It also aims at developing the computational skill of the students relevant for statistical analysis.
Outcomes:
1. Apply various statistical techniques in business decision making.
2. Choose appropriate distributions and quality control tools to suit
the system.

*Standard discounting and statistical tables to be allowed in the examinations.
UNIT I

INTRODUCTION TO STATISTICS: Limitations of Statistics- Applications of Statistics in various
Disciplines- Collection of Data- Sources of Data - Data Representation in various forms-
Classification-Tabulation- Diagrammatic Representation of Data-Various forms of Graphs.

UNIT II

MEASURES OF CENTRAL TENDENCY: Applications of various averages- Dispersion - Measures of
Dispersion- Relationship among various measures of dispersions.

UNIT III

PROBABILITY: Sample Space and Events- The Axioms of Probability- Some Elementary
theorems- Joint Probability -Conditional Probability- Bayes Theorem.
Page 25 of 87

UNIT IV

PROBABILITY DISTRIBUTIONS: Discrete and Continuous Distributions- Binomial -Poisson and
Normal Distribution Related Properties.

UNIT V

CORRELATION: Types of Correlation- Correlation Coefficient and their properties- Rank
Correlation-Rank Correlation Coefficient.

UNIT VI

REGRESSION ANALYSIS: Meaning of Regression -Multiple Linear Regression- Regression
equations- Properties of Regression Coefficient- Difference between Correlation and Regression.

UNIT VII

TIME SERIES: Utility of time series Components - Measurement of trend through Method of
least Squares -Moving averages- Graphical Method. INDEX NUMBERS: Laspeyres Index-
Paasches Index-Fishers Ideal Index-Time Reversal and Factor Reversal Tests.

UNIT VIII

STATISTICAL QUALITY CONTROL (SQC): Control Chart for Variables- Control Chart for
Attributes-Producers Risk- Consumers Risk.

Text Books:
1. Anderson, Sweeney, Williams, Statistics for Business and Management, 10/e, Cengage
Learning, New Delhi.
2. S.P.Gupta & M.P.Gupta, Business Statistics, Sultan Chand & Sons,New Delhi.

References:
1. Selvaraj R., Loganadhan C, Quantitative Methods in Management, Excel Publication, New
Delhi.
2. Richard I. Levin, David S. Rubin, Statistics for Management, Pearson Education,2009.
3. N.D.Vohra, Quantitative Techniques in Management, Tata-McGraw Hill Private Limited, New
Delhi, 2003.
4. S.C.Gupta, V.K.Kapoor, Fundamentals of Mathematical Statistic, Sultan Chand and Sons,
New Delhi.
5. U.K.Srivastava, G.V.Shenoy, S.C.Sharma, Quantitative Techniques for managerial
decisions, New Age International, Mumbai, 2008,
6. R P Hooda, Introduction to Statistics, Macmillan Publishers India Ltd.
7. S.C.Gupta, V.K.Kapoor, Fundamentals of Applied Statistics ,Sultan Chand and Sons, New
Delhi.

Page 26 of 87

(AUTONOMOUS)

L T P C
MBA I Semester
4 1 0 4

12CHS06 MANAGERIAL COMMUNICATION
Objectives:

1. To understand the communication concepts and to develop the students competence in communication at an
advanced level.
2. To master in the basic communication skills of listening, speaking, reading and writing.
3. To train managerial trainees in communicating efficiently in the workplace and professional contexts.
4. To fulfill the aims of information and of persuation.

Outcomes:
1. Communicate and manage the business effectively.
2. Run a business smoothly in the required professional and managerial competence.
3. To express managerial skills through four basic skills effectively.

UNIT I

INTRODUCTION TO COMMUNICATION: Meaning - Definitions and Genesis- Features of
Communication- Functions of Communication- Process of Communication- Principles of
Communication- Channels of Communication.

UNIT II

SOUNDS OF ENGLISH: Monophthongs - Long and Short- Diphthongs- Consonants- Stress and
Intonation-Grammar - Verb-Different Tenses- Expression of hope- Pleasure- Regret-Approval
and Disapproval- Friendly Communication- Greetings- Farewell Thanks Apologies -
Congratulation, Condolency.

UNIT III

TYPES OF COMMUNICATION: Formal and Informal Communication-Advantages and
disadvantages - How to make it effective- Oral Communication - Advantages and
disadvantages- How to make it effective- Written Communication - Advantages and
disadvantages - How to make it effective.

UNIT IV

ORGANIZATIONAL COMMUNICATION: Importance of organizational Communication
Downward- Upward - Diagonal Communications - Advantages and disadvantages- How to make
it effective- Communicative networks- Grapevine.

UNIT V

NON-VERBAL COMMUNICATION: Sign language - Body language Kinesics Proxemics - Time
language - Touch Language - Johari Window.

UNIT VI

BARRIERS TO COMMUNICATION: Types of barriers- Technological - Socio-Psychological
Physical - Sematic and Language Organizational - Cross Cultural barriers - Overcoming
barriers.

Page 27 of 87

UNIT VII

REPORT WRITING: Purpose of business report - Steps in writing - Parts of report - Model
reports- Letter writing - Different letters - Writing minutes Agenda- Meeting.

UNIT VIII

INTERVIEW: Principles of interview - Preparation for interview - Types of interviews - Styles of
interviewing - Types of interviewing questions.

Text Books:

1. Dr. Urmila Rai, Business Communication, Himalaya Publishing House New Delhi.
2. T. Balasubramanian, A text book of English phonetics for Indian students, Macmillan India
Ltd, New Delhi.

References:

1. Meenakshi Raman, Business Communication, Oxford University Press.
2. Raymond V Lasikar, Business Communication, Oxford university Press.
3. Paul Farmer, Organizational Communication, Kalyani Publishers, Ludhiana.
4. Micheal Swan, The use of English,Oxford University Press.
5. Denial Jones, An outline of English phonetics, Kalyani Publishers, New Delhi.
6. Parag Diwan & L.N. Agarwal, Businessof Communication, Excel Books, New Delhi.
7. M.S.Ramesh, Business Communication, Chand & Co. , New Delhi.
8. Krishna Mohan & Meera Benarj, Developing Communication Skills, Macmillan India Ltd., New
Delhi.

(AUTONOMOUS)

L T P C
MBA-I Semester
0 0 3 2

12CMC07 Computer Applications for Business (Lab)
Objectives:
1. To provide basic understanding of applications of information technology.
2. To provide hands on experience to students in using computers for data organization and addressing business
needs.
Outcomes:
After completion of the course the student will be able
1. To use information technology for business decision making.
2. To use computers for data processing organization.
UNIT I

Page 28 of 87

STUDY OF COMPUTERS: Features-Applications-Generations-Types of computers-Hardware &
Software-Storage devices-Applications of computer in management-Internet, E-commerce, E-
Business

UNIT II

MS-WORD: Creation of document- Page setup-editing & formatting - Tables-Charts-Macros-Mail
merge Hyperlink creation.
UNIT III

MS-EXCEL: Creating and editing sheets-Basic formulas -Chart naming and saving of charts-
Functions.

UNIT IV

MS-EXCEL: Use of statistical functions & financial functions for data Analysis

UNIT V

MS-POWER POINT: Creation of slides-Use of slide design and slide layout for creating power
point slides-Animation.

UNIT VI

MS-POWERPOINT: Developing a professional presentation on Business plans Institutions -
People and Products etc.

UNIT VII

MS-ACCESS: Create databases - Tables-Entering data into tables-Relationships-Use of queries in
data manipulation-Generation of Forms and Reports.

Unit VIII

INTRODUCTION OF SPSS: Features-Uses-Performing statistical analysis on given data using the
menu bar (Analyze).

References:
1. Peter Norton, Introduction to Computers and Communication, Sixth Edition, Tata McGrawHill,
2009.
2. Cox et all-2007 Microsoft Office System Step-by-step, First Edition, PHI, 2007.
3. Winston, Microsoft Office Excel 2007 Data Analysis and Business Modeling, First Edition,
Prentice Hall India, 2007.
4. Microsoft Office Access 2007 Step-by-step, First Edition, PHI, 2007.
5. N. Raja Raman, Introduction to Information Technology, Prentice Hall India.
6. Carver, SPSS for Windows Step by Step,6/e, Pearson Education, 2009.

Page 29 of 87

(AUTONOMOUS)

L T P C
MBA-I Semester
0 0 4 2

12CMB08 CASE STUDY-I

The objective of the course is to enhance analytical and logical thinking capabilities of
the student, to improve the communication and presentation skills of the student and to enable
the student understand the process of problem analysis, identifying appropriate solutions with
respect to the concepts of the subject.
Case study shall a practical course. The work load for the case study shall be of two
sessions of two periods each per week. Total sessions in a semester shall be distributed for all
the subjects. The concerned teaching staff shall select the cases of recent origin for discussion.
Internal Evaluation: At least two cases per subject shall be considered for internal
evaluation. Such case study analyses by students shall be produced as a record. The Head of
the department/Institute shall consolidate the grading of all such case studies and finalize the
internal marks.

Page 30 of 87

(AUTONOMOUS)

L T P C
MBA- II Semester
4 1 0 4

12CMB09 HUMAN RESOURCE MANAGEMENT
Objectives:
1.To help students understand the importance of human resources in business growth.
2.To understand the job structure, performance evaluation, salary and wage administration, and industrial relations
in business.

Outcomes:
1. Apply HRM functions and functionaries.
2. Effectively manage and plan key HR functions within an organization.

UNIT I

INTRODUCTION TO HRM: Concept- Nature & Scope of HRM- Role & Importance of HRM- Role &
Functions of HR Managers- Growth in India.

UNIT II

JOB ANALYSIS & DESIGN: Job Description, Job Specification - Human Resource Planning- Entry
level to Joining the work (Recruitment & Selection) - Placement- Induction- Career Planning &
Development.

UNIT III

HUMAN RESOURCE DEVELOPMENT: Concept of Training and Development- Types & Methods-
Assessment of Training Needs - Competency Mapping.

UNIT IV

PERFORMANCE MANAGEMENT & EVALUATION: Meaning of Performance Management-
Performance Appraisal and Methods-Traditional Vs Modern Methods- Assessment Centre.

UNIT V

SALARY & WAGE ADMINISTRATION: Concept-Factors affecting Wage &Salary level- Wage
Boards & Pay Commissions-Wage incentives- Profit sharing-Bonus-Managerial Compensation.

UNIT VI

EMPLOYEE & INDUSTRIAL RELATIONS: Concept- Approaches to IR- Causes for Poor Industrial
Relations & Suggestions to improve industrial relations.

UNIT VII

INDUSTRIAL DISPUTE & SETTLEMENT MECHANISM: Employee Grievances -Collective
Bargaining- Industrial Disputes and Resolution Mechanism.

Page 31 of 87

UNIT VIII

SOCIAL SECURITY, WELFARE, SAFETY & HEALTH: Social Security Legislations in India-Welfare &
Recreational Facilities, Work Environment, Employees Safety at work, Industrial Accidents-
Industrial Health.

Text Books:
1. Michael Armstrong, Human Resource Management, Kogan Page-2010.
2. P.Subba Rao, Human Resource Management, Himalaya Publishing house.

References:

1. Pattnayak, Human Resource Management, PHI.
2. VSP Rao, Human Resource Management, Excel.
3. K.Aswatappa, Human Resource Management, Tata McGraw Hill.
4. Mamoria ,Gankar, Personnel Management, Himalaya.
5. Deepak Kumar Bhattacharya, Human Resource Management, Excel books.
6. P.Subbarao, Essentials of HRM & IR, Himalaya Publications.
7. Garry Dessler, Human Resource Management, Pearson / PHI.

(AUTONOMOUS)

L T P C
MBA- II Semester
4 1 0 4

12CMB10 FINANCIAL MANAGEMENT
Objectives:
1. To provide the necessary basic tools for the students so as to manage the finance function.
2. To make student understand the management of the financing in short term and long term capital needs.

Outcomes:
After completion of the course the students will be able to
1. Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant
disciplines.
2. Adopt and innovate to solve problems, to cope with unforeseen events and to manage in unpredictable
environments.

UNIT I

INTRODUCTION TO FINANCIAL MANAGEMENT: Nature and scope- Finance functions- Roles and
responsibilities of the Finance Manager. OBJECTIVE: Profit or Wealth Maximization and EPS
Maximization. SOURCES OF FINANCE: Equity capital- Debenture- Preference capital and term
loans-Relative merits and demerits.

UNIT II

COST OF CAPITAL: Time value of Money- Present value- Future value of Money -Concept of risk
and return. Cost of Capital: Concept-Measurement of Cost of Capital- WACC and MCC-Valuation
of stocks and bonds.

UNIT III

Page 32 of 87

CAPITAL BUDGETING: Meaning Importance. TECHNIQUES: Traditional Methods (Payback
period and Accounting Rate of Return) and Discounted Cash Flow Methods (NPV, IRR, and PI).

UNIT IV

CAPITAL STRUCTURE DECISIONS: Capital Structure vs. Financial Structure Capitalization-
Leverage Concept of Leverage Operating Leverage Financial Leverage Combined
Leverage - EBIT EPS analysis- Indifference Point / Break Even Analysis of Financial Leverage.
CAPITAL STRUCTURE THEORIES: Net Income approach Net operating income approach
Traditional view MM Hypothesis.
UNIT V

DIVIDEND DECISIONS: Major Forms of Dividends Factors determining Dividend Policy - Value
of the firm - Relevance of dividends - Modigliani and Miller approach -Declaration and payment
of dividends - Bonus shares - Rights issue - Walter Model and Gordon Model.

UNIT VI

WORKING CAPITAL MANAGEMENT-I : Concepts and Components of Working Capital- Factors
determining the working capital- Operating cycle approach Estimation / Planning of Working
Capital requirements- Financing of Working Capital through Bank finance and Trade Credit.

UNIT VII

WORKING CAPITAL MANAGEMENT-II: MANAGEMENT OF CASH: Nature-Motives-Objectives of
cash management- Cash budget- Cash Management techniques/processes. MANAGEMENT OF
RECEIVABLES: Objectives- Credit policies-Credit terms-Collection policies. MANAGEMENT OF
INVENTORY: Meaning- Objectives- Components- Techniques of Inventory Management.

UNIT VIII

CORPORATE RESTRUCTURES: Corporate Mergers and Acquisitions and Take-Overs-Types of
Mergers Economic rationale for Mergers -Motives for Mergers - Financial Evaluation of Mergers
Different approaches for valuation.

Text Books:
1. I.M. Pandey, Financial Management, Vikas Publishers
2. MY Khan and PK Jain, Financial Management--Text and Problems,Tata McGraw- Hill, 2007
3. Maheswari S.N. Principles of Financial Management, Sultan Chand & Sons, New Delhi.
4. Prasanna Chandra: Financial Management ,McGraw-Hill

References:
1. Gitman L.J., Managerial Finance, 11th Edition, Pearson Education, 2006.
2. Richard A Brealey etal., Principles of Corporate Finance, Tata McGraw Hill, 2007.
3. Chandra Bose D, Fundamentals of Financial Management, PHI, 2006
4. Vishwanath.S.R. Corporate Finance: Theory and Practice, 2/e, Sage Publications, 2007.
5. Bringham & Ehrhardt, Financial Management Text and cases, Cengage, 2005.
6. Shashi k Gupta and R.K.Sharma, Management Accounting-Kalyani Publishers.
7. Bruner.R.F. Case Studies in Finance, 2007, 5th Edition, Tata McGraw Hill, New Delhi.

Page 33 of 87

(AUTONOMOUS)
L T P C
MBA- II Semester
4 1 0 4

12CMB11 MARKETING MANAGEMENT
Objectives:
1. The objective of this course is to have an understanding of basic concepts of marketing.
2. To acquire adequate foundation for taking up any advanced learning in marketing.

Outcomes:

1. Identify customer needs and implement integrated strategies for enhanced customer satisfaction.
2. Apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant
disciplines in marketing.

UNIT I

INTRODUCTION: Meaning and Scope of Marketing - Concepts in Marketing - Role and Functions
of Marketing Department - Marketing Process - Interface with other functional areas of
Business - Indian Marketing Environment

UNIT II

MARKETING TRENDS AND RESEARCH: Scanning the Marketing Environment - Marketing
Intelligence and Information System - Demand Measurement and Forecasting - Data
Warehousing and Data Mining.

UNIT III

MARKET SEGMENTATION: Definition - Need and Benefits of Segmentation - Bases for Market
Segmentation of Consumer Goods - Industrial Goods and Services - Niche and Local Marketing
- Evaluating & Selecting Target Markets Positioning - Value Proposition and Unique Selling
Proposition(USP).

UNIT IV

CONSUMER BEHAVIOR: Analyzing Consumer Markets and Buyer Behavior- Factors influencing
buyer behavior- The Buying Decision Process - Stages in Buying Decision Process Analyzing
Business Markets and Business Buying Behavior- Business Markets Vs Consumer Markets -
Business Buying Process - Factors Influencing Business Buying Process.

UNIT V

PRODUCT AND NEW PRODUCT DEVELOPMENT: Product Definition - Product Mix - Levels of
Product - Product Life Cycle- Managing the Product in Product Life Cycle ( PLC ) New Product
Development - Testing & Commercialization.

UNIT VI

PRICING STRATEGY: Meaning & Importance The Pricing Objective Factors Influencing the
Pricing Decisions Methods of Pricing and Managing the Price Changes.
Page 34 of 87

UNIT VII

PLACE: Importance and Functions of Distribution Channels Introduction to Various Channels
in Distribution- Whole selling Retailing Franchising - Direct Marketing - Designing Channels
of Distribution - Impact of Technology and Internet on Distribution.

UNIT VIII

PROMOTION: Promotional Mix Advertising - Sales Promotion Publicity - Personal Selling and
Direct Marketing - Developing and Managing Advertisement Programs and Managing Integrated
Communications.

Text Books:
1. Philip Kotler, Marketing Management, 11
th
Edition, Pearson Education, 2003.
2. Kurtz & Boone, Principles of Marketing, 12
th
Edition, Cengage Publications, 2010.

References:
1. Philip Kotler, Marketing Management - Analysis, Planning, Implementation and Control,
Prentice Hall of India.
2. Kotler and Koshy, Marketing Management A South Asian Perspective, Pearson 2007.
3. S A Sherlekar, Modern Marketing, HPH.
4. Rajan Saxena, Marketing Management, TMH.

(AUTONOMOUS)
L T P C
MBA- II Semester
4 1 0 4

12CMB12 PRODUCTION AND OPERATIONS MANAGEMENT
Objectives:
1. To understand the production planning and controlling aspects of a typical production and operations
organization.
2. To understand the concepts of work study and quality management.

Outcomes:


1. Effectively manage production department in the organization.
2. Apply production tools and techniques in every area of business.

UNIT I
INTRODUCTION: Overview of Production and Operations Management (POM) - Functions-Role
of POM-Process Planning and Process Design- Production Planning and Control: Basic functions
of Production Planning and Control- Production Cycle- Characteristics of Process Technologies-
Product Life Cycle Vs Process Life Cycle.

UNIT II

FACILITIES AND MAINTENANCE MANAGEMENT: Plant layout-Types of layout-Optimization of
Product - Process layout- Location and factors influencing location- Maintenance Management-
Page 35 of 87

Objectives- Failure Concept- Reliability-Preventive and break down maintenance- Replacement
policies.

UNIT III

SCHEDULING: Scheduling in Job-Shop type production - Shop loading - Assignment and
Sequencing - Scheduling in Mass - Continuous and Project type production - Line balancing -
LOB.

UNIT IV

AGGREGATE PLANNING: Preparation of aggregate demand forecast- Specification of
Organizational policies for smooth capacity utilization- Determination of optimal production
strategy.

UNIT V

WORK STUDY: Methods study-Work measurement- Work design- Job design-Work sampling-
Industrial engineering techniques- Productivity- Basic concepts- Productivity cycle-Productivity
engineering and management- Total productivity model.

UNIT VI

QUALITY MANAGEMENT: Economics of quality Assurance-Inspection and control-Acceptance
sampling-Theory of Control Charts- Control charts for variables and attributes- TQM-ISO 9000
series standards- Six Sigma.

UNIT VII

MATERIALS MANAGEMENT: Need and importance of materials management- Material
requirement planning- Materials budgeting - Sources of supply of materials- Vendor rating-
Determinants of vendor rating- Concept of Waste Management.

UNIT VIII

STORES MANAGEMENT: Objectives of stores management- Management of stores- Safety
stock-inventory control- Types of inventory Costs - Systems of inventory control-EOQ-ABC-
VED-FSND analyses-Value analysis-Importance in cost reduction.

Text Books:
1. Buffa, Modern Production Operation Management, Wiley2009.
2. William J Stevenson: Operations Management, Tata McGraw Hill, New Delhi, 2009.
3. Panner Selvem, Production and Operation Management, Prentice Hall of India.

References:
1. James R.Evans and David A. Collier, Operations Management, Cengage LearningIndia Private
Limited, New Delhi, 2009
2. Nair NG, Production and Operations Management, Tata McGraw Hill, New Delhi, 2009.
3. Chase, Aquilano, Jacobs: Operations Management for Competitive Advantage, Tata McGraw
Hill
4. Elwood S.Buffa and RakeshK.Sarin, Modern Production/Operations Management, WileyIndia.
5. Aswathappa K, Shridhara Bhat K., Production and Operation Management, Himalaya
Publishing House, Mumbai.
6. James R.Evans and David A.Collier, Operations Management, Cengage, 2009
7. R. Panneeselvam: Production and Operations Management, PHI Learning Private Limited.
Page 36 of 87

8. SN Chary, Production and Operations Management Tata McGraw Hill, New Delhi, 2008.
9. Mahadevan, Operations Management, Pearson Education, New Delhi.
10. Upendra Kachru, Production and Operations Management-Text and Cases, Excel Books,
New Delhi.
11. Adam E Bert, Production of Operations Management, Prentice Hall.
12. Chunnawala and Patel, Production and Operations Management, Himalaya.

(AUTONOMOUS)
L T P C
MBA- II Semester
4 1 0 4

12CMC13 MANAGEMENT INFORMATION SYSTEMS
Objectives:

1. To provide the basic
concepts of Systems Concepts.
2. To understand
Management Information Systems and utility of the systems for the Managerial Decisions.

Outcomes:
After completion of the course, the student will be able to:
Maintain and manage information of
1. Customer.
2. Financial and
3. Inventory systems

UNIT I

INTRODUCTION TO MIS: Importance of information for management decisions Systems
Approach and Information System Development Information System Architecture
Quantitative Techniques and Management Information Systems interfacing.

UNIT II

PHYSICAL DESIGN OF COMPUTER SUB-SYSTEMS: Database design - File design - Input and
output - Procedure design and system security.

UNIT III

MIS DEVELOPMENT: Process System development System Life cycle method - Structured
Development method and prototype method Soft ware development.

UNIT IV

INFORMATION SYSTEMS: Computers in Management MIS Office automation Decision
Support System Expert system- Knowledge Work Systems - Artificial Intelligence - Group
Decision Support Systems (GDSS).

UNIT V

IMPLEMENTATION, EVALUATION AND MAINTENANCE OF MIS: Pitfalls in MIS development -
System modeling for MIS - System engineering methodology for MIS problem solving.

UNIT VI

CONTROL: Testing security Coding techniques Detection of error Validation Cost benefit
analysis Assessing the value and risk of information systems.
Page 37 of 87

UNIT VII

SYSTEM AUDIT: Software engineering qualities Design Production Service - Software
specification - Software metrics - Software quality assurance.

UNIT VIII

SYSTEMS METHODOLOGY: Objectives Time and Logic - Knowledge and Human dimension
Software life cycle models Verification and validation.

Text Books:
1. Kenneth C Laudon and Jane P.Laudon, et al, Management Information Systems, 9/e, PHI,
2007.
2. C.S.V.Murthy, Management Information System, Himalaya, 2009.

References:
1. W.S.Jawadekar, Management Information Systems, 2/e, Tata McGraw-Hill, New Delhi, 2007.
2. Robest Schulthesis and Mary Sumner, Management Information System, McGrawHill
3. Gordon B. Davis & Margrethe H. Olson, Management Information Systems Tata McGraw- Hill,
2006
4. C Laudon and Jane P.Laudon, Management Information Systems, et al, 9/e, PHI and
PearsonEducation, 2005.
5. W S Jawadekar, Management Information Systems Text & Cases, Tata McGraw-Hill, 2009.
6. James A. Obrein, Management Information Systems Tata McGraw-Hill, 10/e, 2006.
7. Dharminder and Sangeetha, Management Information Systems, 1/e, Excel books, 2006
8. Mahapartra, Cases in MIS, PHI, 2009

(AUTONOMOUS)
L T P C
MBA -II Semester
4 1 0 4

12CMB14 BUSINESS RESEARCH METHODS
Objectives:
1. To understand the research, how it differs from Decision Support System and Business Intelligence Systems.
2. To understand the importance of research in functional areas of Marketing, HR and Finance.
Outcomes:
After completion of the course the student will be
1. Able to use methods and Techniques for business research.
2. Capable of understanding research in areas of business.

UNIT I

Page 38 of 87

INTRODUCTION TO BUSINESS RESEARCH: Definition-Types of Business Research. SCIENTIFIC
INVESTIGATION: The Building Blocks of Science in Research-Deduction and Induction. THE
LANGUAGE OF RESEARCH: Concepts - Constructs Definitions Variables - Propositions and
Hypotheses - Theory and Models.

UNIT II

TECHNOLOGY AND BUSINESS RESEARCH: Information needs of Business - Technologies used in
Business Research: The Internet - E-mail - Browsers and Websites - Role of Business Research
in Managerial Decisions. ETHICS IN BUSINESS RESEARCH: Ethical Treatment of Participants-
Informed Consent - Rights to Privacy - Confidentiality.

UNIT III

THE RESEARCH PROCESS: Problem Identification: Broad Problem Area-Preliminary Data
Gathering. Literature Survey - Online Data Bases Useful for Business Research - Problem
Definition- Theoretical Framework -Components of Theoretical Framework - Hypothesis
Development - Statement of Hypothesis- Procedure for Testing of Hypothesis

UNIT IV:

THE RESEARCH DESIGN: Types of Research Designs: Exploratory, Descriptive, Experimental
Designs and Case Study -Measurement of Variables- Operational Definitions and Scales-
Nominal and Ordinal Scales- Rating Scales- Ranking Scales- Reliability and Validity- Content
Validity - Criterion Related Validity and Construct Validity.

UNIT V:

COLLECTION AND ANALYSIS OF DATA: Sources of Data - Primary Sources of Data - Secondary
Sources of Data - Data Collection Methods- Interviews: Structured Interviews and Unstructured
Interviews-Face to face and Telephone Interviews.

UNIT VI:

OBSERVATIONAL SURVEYS: Questionnaire Construction: Organizing Questions-Structured and
Unstructured Questionnaires Guidelines for Construction of Questionnaires.

UNIT VII:

DATA ANALYSIS: An overview of Descriptive, Associational and Inferential- Statistical Measures.

UNIT VIII:
THE RESEARCH REPORT: Research Reports-Components-The Title Page-Table of Contents-The
Executive Summary-The Introductory Section-The Body of the Report-The Final Part of the
Report- Acknowledgements References-Appendix - Guidelines for Preparing a Good Research
report Oral Presentation- Deciding on the Content-Visual Aids-The Presenter-The Presentation
and Handling Questions.

Text Books:
1. C.R. Kothari, Vishwa prakashan, Research Methodology Methods & Techniques ,New Delhi.
2008
2. Donald R Cooper and Pamela S Schindler, Business Research Methods,9/e, Tata McGraw-Hill
Publishing Company Limited, New Delhi, 2009

Page 39 of 87

References:
1. Uma Sekaran, John Wiley & Sons (Asia) , Research Methods for BusinessA Skill Building
Approach, Pte.Ltd, Singapore, 2003.
2. William G. Zikmund, Business Research Methods, 7/e, Cengage, 2008.
3. Wilkinson & Bhandarkar, Methodology and Techniques of Social Science Research, Himalaya
Publishing House.
4. Speegal, M.R., An Introduction to Management for Business Analysis, McGraw Hill.
5. Michael, V.P., Research Methodology in Management, Himalaya Publhsing House.
6. Dipak Kumar. Bhattacharya, Research Methodology, Excel Books, 2006

(AUTONOMOUS)
L T P C
MBA-II Semester
4 1 0 4
12CMB15 OPERATIONS RESEARCH
Objectives:
1. To understand the concepts of operations research and its importance in production and operations
management.
2. To learn the basic tools of operations research in solving the management problems through modeling and
using mathematical approach.

Outcomes:
After completion of the course the student will be able to apply
1. The techniques of Operations Research in individual life and Business.
2. The various OR concepts in business decision making.

UNIT I

INTRODUCTION TO OR: Origin Nature Definitions Managerial applications and limitations
of OR Phases of OR study.

UNIT II

LINEAR PROGRAMMING: Formulation of LPP Solution by Graphical method Simplex method
Conversion of Primal into Dual.

UNIT III

TRANSPORTATION PROBLEMS: Mathematical Model Different methods of finding initial
solution Tests of Optimality Degeneracy Maximization transportation problem.
ASSIGNMENT PROBLEMS: Mathematical Model Solutions of Assignment Problem Traveling
Salesman Method.

UNIT IV

GOAL PROGRAMMING: Concept Model formulation Graphical modified simplex and
alternative simplex methods.

UNIT V

GAME THEORY: Introduction Two People zero sum Games Pure Strategies Mixed Strategies
Solution methods without Saddle point.

Page 40 of 87

DECISION THEORY: Steps of decision making process Types of decision making environment
Decision Tree Analysis.

UNIT VI

NON-LINEAR PROGRAMMING: Problems Graphical Solution method Kuhn Tucker Conditions
Applications.

UNIT VII

P.E.R.T. & C.P.M. AND REPLACEMENT MODEL: Drawing networks-Identifying Critical Path-
Probability of Completing the project within given time-Project Crashing- Optimum cost and
Optimum duration.

UNIT VIII

SIMULATION: Nature and Scope Applications Types of Simulation Random Numbers
Inventory Example Simulation Languages.

Text Books:
1. J.K.Sharma, Operations Research Theory and Applications, MacMillan India, 2009.
2. S.D.Sharma,Operations Research Theory, Methods and Applications, Kedarnath Ramnath,
15
th
Edition.
3. Hillier, Frederick & Lieberman, Introduction to Operations Research Concepts and Cases, 8
th

Edition, TMH, 2008.

References:
1. R.Panneer Selvam, Operations Research, PHI, 2008.
2. Prem Kumar Gupta and Hira, Operations Research, S.Chand, 2008.
3. N.D.Vohra, Quantitative Techniques in Management, TMH, 4
th
Edition, 2010.
4. Hamdy A.Taha, Operations Research An Introduction, Prentice Hall of India, New Delhi,
2007.
5. Sridharabhat, Quantitative Analysis for Business Decisions, HPH, 2009.
6. Gupta and Khanna, Quantitative Techniques for Decision Making, PHI, 2009.
7. R.K.Bharadwaj and Mujumdar, Quantitative Techniques for Business Managers, HPH, 2009.

(AUTONOMOUS)
L T P C
MBA- II Semester
0 0 4 2

12CMB16 CASE STUDY-II


Page 41 of 87


internal marks.

(AUTONOMOUS)
L T P C
MBA- III Semester
4 1 0 4

12CMB17 ENTREPRENEURSHIP DEVELOPMENT
Objectives:
1. To understand the concept of Entrepreneurship
2. To understand the impact of Entrepreneurship in economic development
Outcomes:
After the completion of the course the student will be able to
1. Plan and develop his own enterprise.
2. Anticipate the odds and run the enterprise in a professional way.

UNIT I

CONCEPT OF ENTREPRENEURSHIP: Entrepreneur Background and Characteristics-Entrepreneur
versus Manager-Entrepreneur versus Inventors-Role of Entrepreneurship in Economic
development-Growth of Entrepreneurship in India.

UNIT II

FORMS OF ENTREPRENEURSHIP: Small Business-Importance in Indian Economy- Types of
ownership- sole trading- partnership- important features of various types of businesses-
Corporate entrepreneurship- intrapreneurship-Role of Government in the promotion of
Entrepreneurship- State Enterprises in India.

UNIT III

ASPECTS OF PROMOTION: Idea generation-opportunities-SWOT Analysis-Patents and
trademarks- Intellectual Property Rights.

UNIT IV

FINANCIAL ASPECTS OF THE ENTREPRENEURSHIP: Source of Capital- Debt capital- seed
capital- Venture capital- Informal Agencies In financing entrepreneurs- Government Grants and
Subsidies-Types of Investors and Private Offerings.

UNIT V
Page 42 of 87

PROJECT PLANNING AND FEASIBILITY STUDIES: The concept of Project- Project Life Cycle-
Project Planning, Feasibility- Project Proposal & report Preparation.

UNIT VI

ENTREPRENEURIAL STRATEGY: Generation of new entry opportunity- Decisions under
Uncertainty- entry strategy-new entry exploitation- environmental instability and First Mover
disadvantages- Risk Reduction strategies- Market Scope Strategy- Imitation strategies and
Managing Newness.

UNIT VII

WOMEN ENTREPRENEURSHIP: Scope of entrepreneurship among women- promotional efforts
supporting women entrepreneurs in India-Successful cases of women entrepreneurs-
International Entrepreneurship.

UNIT VIII

RURAL ENTREPRENEURSHIP AND EDPS: Need, Rural Industrialization-Role of NGOs-Organizing
EDPs-Need, Objectives- Evaluation of EDPs.

Textbooks:

1. S.S. Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,
2009.
2. Vasanth Desai, The dynamics of Entrepreneurial Development and Managing, Himalaya,
2009.

References:

1. H.Nandan, Fundamentals of Entrepreneurship, PHI, First/e, New Delhi, 2009.
2. Michael P Peters, Entrepreneurship, 6/e, Robert D Hisrich, Dean A Shepherd, TMH, 2009.
3. Bholanath Dutta, Entrepreneurship Management-text and cases, Excel Books,2009
4. Holt, Entrepreneurship-New venture Creation, PHI,2009
5. Barringer, Entrepreneurship-Successfully Launching New Ventures Ireland, Pearson,2006
6. Roy, Entrepreneurship, Oxford, 2009.

(AUTONOMOUS)
L T P C
MBA-III Semester
4 1 0 4

12CMB18 MANAGEMENT ACCOUNTING AND CONTROL

Objectives:

1. To understand the effectiveness cost control in managerial decisions.
2. To understand practical implications of management accounting in the process of managing an organization.

Outcomes:

1. Apply the management accounting and control techniques for cost reduction and control.
2. Use the different mechanistic and post-mechanistic approaches to management accounting, including strategic
and accounting approaches.

UNIT I
Page 43 of 87

INTRODUCTION TO MANAGEMENT ACCOUNTING: Management Accounting Vs. Cost Accounting
vs. Financial Accounting- cost concepts and managerial use of classification of costs.

UNIT II

COST ANALYSIS AND CONTROL: Direct and Indirect expenses- Allocation and Apportionment of
Overheads- Calculation of Machine Hour Rate.

UNIT III

COSTING FOR SPECIFIC INDUSTRIES: Unit Costing, Job Costing- Cost Sheet and Tender and
Process Costing and their variants- Treatment of Normal Losses and Abnormal Losses- Inter-
Process Profits, Costing for by-products and Equivalent production.

UNIT IV

MARGINAL COSTING: Introduction- Application of Marginal Costing in terms of cost control-
Profit Planning- Closing Down a Plant- Dropping a Product line- Charging general and specific
fixed costs- Fixation of selling price- Make or Buy decisions-Selection of suitable product mix-
Desired level of profits- Diversification of products- Closing down or suspending activities.

UNIT V

BREAK-EVEN-ANALYSIS: concept of cost-volume-profit relationship- Mechanics of B.E. analysis-
Determination of Breakeven point- Break-even-graph and assumptions of BEP-Importance-
Margin of safety and angle of incidence-Application of BEP for various business problems.

UNIT VI

BUDGETARY CONTROL: Budget, budgetary control- steps in budgetary control- Flexible budget-
Different types of budgets: sales budget- Cash budget- Production budget- Master budget-
Performance budgets- Material Vs. Purchase budgets- Concept of Zero Based Budgeting.

UNIT VII

STANDARD COSTING: Standard Cost and Standard Costing- Standard Costing vs. Budgetary
control- Analysis of variance: Material variance- Labour variance Sales variance.

UNIT VIII

An introduction to cost audit- Management audit and activity based costing

Text Books:
1. S.P.Jain and K.L.Narang, Cost and Management Accounting, Kalyani Publishers, New Delhi,
2006
2. Shashi K. Gupta and RK Sharma, Management Accounting, Kalyani Publishers, New Delhi,
2006

References:
1. M.Y. Khan, P.K. Jain, Management Accounting: Theory and Problems, TMH , New Delhi, 4/e,
2007.
Page 44 of 87

2. Colin Drury, Management and Cost Accounting, Thomson-2007
3. Bhahatosh Banerjee, Cost Accounting Theory and Practice, PHI,-2006
4. Charles T. Horngren: Cost Accounting A Managerial Emphasis, Prentice Hall of India, New
Delhi,2
5. James Jiambalvo, Managerial Accounting, John Wiley & Sons, Inc.New Delhi,2007
6. Atkinson, Banker, Kaplan and Young, Management Accounting, PHI, 2006
7. Manash Gupta, Cost Accounting Principles and Practice, Pearson Education,2006
8. Blocher, Chen, Cookins, Lin, Cost Management a Strategic Emphasis, TMH,3/e 2006

(AUTONOMOUS)
L T P C

MBA- III Semester 4 1 0 4

12CMB19 BUSINESS LAW
Objectives:
1. To understand the legal frame work of business.
2. To understand the regulations of various acts applicable in the business context.

Outcomes:
After the completion of course the student will be able to
1. Apply the legal aspects of business in business transactions.
2. Ensure that all the acts of business are followed.

UNIT I

SOCIAL RESPONSIBILITY OF BUSINESS: Importance of laws and regulatory practices
Overview of Business laws in India Sources of business law.

UNIT II

INDIAN CONTRACT ACT-1872: Contract- Essential features of a valid contract Performance of
a contract Breach of contract and its remedies.

UNIT III

SPECIAL CONTRACTS: Quasi Contracts Contingent Contracts Indemnity and Guarantee
Contract of Agency Bailment and Pledge.

UNIT IV

COMPANIES ACT 1956: Definition of Company Characteristics Classification of Companies
Incorporation of a Company Memorandum of Association Articles of Association
Directors Meetings Resolutions Auditors Winding up.

UNIT V

SALE OF GOODS ACT 1930: Sale and Agreement to sell Conditions and warranties
Performance of contract of sale Rights of an unpaid seller.
Page 45 of 87

UNIT VI

CONSUMER PROTECTION ACT 1986: Rights of the Consumer Defects and deficiencies of goods
District Forums State Commissions National Commission.

UNIT VII

NEGOTIABLE INSTRUMENTS ACT 1881: Definition of Negotiable Instrument Promissory Note
Bill of Exchange Cheque Their definitions, and characteristics Types of endorsements
Holder Holder in due course Discharge of Parties.

UNIT VIII

COMPETITION ACT 2002: Salient features covering essentials of competition Components of
Competition Act Competition Commission of India Offences and Penalties Direct Tax and
Indirect Tax.

Text Books:
1. N.D.Kapoor, Mercantile Law, Sultan Chand, 2006
2. S.S.Gulshan, Business Law, 3/e, Excel Books.
3. Ravinder Kumar, Legal Aspects of Business, Cengage, 2009.

References:
1. Bull Chandani R R, Business Law, Himalaya Publications.
2. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill.
3. S.N.Maheshwari & Maheshwari, A Manual of Business Laws, Himalaya, 2008.
4. P.C.Tulsian, Business Law, TMH, 2008.
5. B.B.Lal, Income Tax and Central Tax-Law and Practice, Pearson Education.
6. V.S.Datey, Taxman Publication, 21
st
Edition, 2008.

(AUTONOMOUS)

L T P C
MBA III Semester
4 1 0 4

12CMB20 BUSINESS ETHICS AND CORPORATE GOVERNANCE
Objectives:

1. To make students aware of ethical and moral issues concerning business both in India and International context.
2. To develop sensitivity of students for right ethical practices in conduct of business.
3. To understand the principles of corporate governance and the social responsibility of the corporate.

Outcomes:
1. Place a right practice of members of companies, leadership and management.
2. Apply research based understanding of key issues in corporate Governance and ethics.

UNIT I

Page 46 of 87

BUSINESS ETHICS: Origin-Meaning-Definition-Importance-Concepts-Theories-Need- Values and
morals- Management and Ethics.

UNIT II

ETHICS: Evolution of Ethics and their relation to values- Norms, Morals- Nature of Ethics and
Relevance to Business- Virtue theory- Utilitariansm and its Applications to Business- Rights;
Justice- Profit Maximization.

UNIT III

CORPORATE GOVERNANCE: Issues- Need of corporate governance code- Code of Corporate
Practices-Social Responsibility of Corporates- Corporate Social Reporting- Corporate
Governance and the Role of Board (BOD) Corporate Governance System Worldwide.

UNIT IV

ETHICS AND INDIAN BUSINESS: Impact of Globalization Reasons for Unethical Practices among Indian
Corporations Development of Indian Capital Markets Major Indian Scams Reasons for Unethical practices
Various studies on Ethical Attitudes of Managers.

UNIT V

MARKETING ETHICS: Product Safety and Pricing Strict Products Liability Ethical responsibility in Product-
Advertising and Target Marketing Ethics of Sales, Advertising and Product Placement Consumer Autonomy.

UNIT VI

ETHICAL ISSUES IN HUMAN RESOURCE MANAGEMENT: Genesis and Growth of HRM HR related
Ethical issues Institutional Culture Financial Management and Ethical Issues Frauds in Banks Measures
against Bank Frauds Constraints to Ethical Practices Indian Nationalized Banks Frauds in Insurance Sector.

UNIT VII

CORPORATE GOVERNANCE STRUCTURES AND PROCESSES: Directors-Committees-Institutional
investors-Auditors CSR and its significance in Business- social audit Ethical Issues-
Corruption- whistle Blowing-competition-Privacy-trade secrets- IP rights- Harassment &
Discrimination

UNIT VIII

CORPORATE GOVERNANCE IN INDIA: Reforming BOD- Birla Committee- Naresh Chandra
Committee - Narayanamurthy committee-Audit committee- Role of Media Public Policies in
Governance- Role of Government The future scenario.

Text Books:
1. Fernando, Business Ethics- an Indian Perspective, Pearson education, 2009
2. L.P. Hartman, Business Ethics, Tata Mc Grawhill
3. S. Prabakaran, Business Ethics and Corporate Governance, Excel Books, New Delhi, 2010.

References:
1. Laura P Hartman, Perspectives in Business Ethic,s 2
nd
ed.tata Mc Graw Hill
2. Bob tricker, Corporate Governance, oxford, 2009
3. Balachandran, Chanandrasekharan, Corporate Governance and Social Responsibility, PHI
4. C.S.V.Murthy, Business Ethics, Himalaya, 2008
5. Sathish modh, Ethical Management, McMillan, 2005
6. Weisis, Business Ethics Concepts and Cases, Cengage, 2009.
Page 47 of 87

7. R.M.Lala, Beyond the Last Blue mountain (a life of JRD Tata), Penguin Publications, 1993.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4

ELECTIVE -I

12CMB21 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objectives:

1. The student will be able to understand the Process of Investment.
2. To understand the appropriate techniques for managing the Market, credit and risks in Investment
Management.

Outcomes:

1. Deal with new and unfamiliar circumstances.
2. Analyze the financial statements for effective investment decisions.
UNIT I

INVESTMENT: Objectives, Process of Investment- Investment and Speculation

UNIT II

CAPITAL MARKETS: Stock Exchanges-BSE-NSE-OTCEI-Trading in stock exchanges-New Issue
Market.

UNIT III

SECURITY ANALYSIS: Macroeconomic and industry analysis and company analysis.

UNIT IV

TECHNICAL ANALYSIS: Fundamental Analysis Vs Technical Analysis-Dow Theory Trend
analysis - Patterns- Moving Averages. Relative Strengh Index (RSI)-Moving Average.

UNIT V
Page 48 of 87

MEASUREMENT OF RETURN: Revenue return and capital appreciation-holding period-statistical
Methods-probability distribution-capital expected return.

UNIT VI

MEASUREMENT RISK: Risk Factors-Risk classification-Systematic risk-unsystematic risk-
Standard Deviation-variance-correlation coefficient-Beta calculating expected return and risk.

UNIT VII

VALUATION OF SECURITIES: Approaches of valuation-Bond valuation Preference share
valuation- Common stock valuation.

UNIT VIII

PORTFOLIO MANAGEMENT: Process of Portfolio Management-Diversification-Model portfolio-
Portfolio models-Markowitz model-Sharpe single index model- capital asset pricing model.

Text Books:
1. Bodie, Investment, McGraw Hill book Company,2009
2. S.Kevin, Security Analysis and portfolio Management, PHI Publishers
References:
1. Chandra, Investment Analysis and portfolio management, , McGraw Hill 2009
2. Ranganatham & Madhumathi, Security Analysis portfolio Management, , Pearson
Education .2004
3. Sudhira Bhat, Security Analysis & portfolio Management, ,2008,excel
4. Security Analysis & portfolio Management,advani,himalaya publishers,2009
5. Investment Analysis and portfolio management,Reilly&Brown,Cengage,8/e,2
6. Investment management,v.k.Balla,S.K.Tuteja,sultan & chand company ltd,09
7. Investment management, Preethi Singh, Himalaya publishing house,Mumbai.2009

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - I
12CMB22 HUMAN RESOURCE PLANNING
Objectives:

1. To understand the requirement of human resource for smooth functioning of an organization.
2. To understand how to attract and retain the employees.

Outcomes:

1. Use of existing human resource optimally.
2. Provide data of surplus and shortage of HR for decision making.
UNIT I

INTRODUCTION: Macro and Micro Level Manpower Planning- Objectives and Functions -
Significance-Process-Factors Influencing.

Page 49 of 87

UNIT II

SYSTEMS APPROACH TO HUMAN RESOURCE PLANNING: Manpower Inventorying-Methods-
Manpower Forecasting-Models and Techniques.

UNIT III

RECRUITMENT: Sources-Evaluation and Selection-Procedures-Techniques-Factors influencing
Recruitment and Selection.

UNIT IV

PLACEMENT: Induction-Training-Strategies for Orienting New Employees-Career Planning.

UNIT V

MANPOWER UTILIZATION: Indices and Techniques-Factors affecting Performance.

UNIT VI

EMPLOYEE RETENTION: Transfer-Promotion-Job redesign-Job redesign Techniques-Job rotation-
Job enrichment-Job enlargement.

UNIT VII

LEARN STAFF POLICY: Downsizing-Retrenchment, Retirement, Redeployment, and Exit
Strategy.

UNIT VIII

HUMAN RESOURCE INFORMATION SYSTEM: Human Resource Accounting-Human Resource
Auditing-Human Resource Audit Report for Business Improvement.

Text Books:

1. DK Bhattaacharya,Human Resource Planning, Excel,2008
2. Udaiprakesh and T.V.Rao, Human Resource System, Oxford, 2009.
3. Thomes.H.Patters ,Manpower Planning and Development of Human Resources,
JohnWiley,2009

References:

1. Garden, MeBeath, Organization and Manpower Planning, Business Books
2. Srivarsava MP, Human Resource Planning. Institute of Royal Resources

(AUTONOMOUS)
L T P C
MBA- III Semester
4 0 0 4

ELECTIVE - I
12CMB23 RETAILING MANAGEMENT

Objectives:

1. To understand latest developments in retailing sector in India.
2. To have an in-depth understanding of retail promotional concepts, and their functioning.
Page 50 of 87

Outcomes:

1. Analyze the business environment of different firms of retailers and pros and cons of each.
2. Analyze the importance of store location, merchandising, products and pricing.

UNIT I

INTRODUCTION TO THE WORLD OF RETAILING: Advent of retailing -Functions of retailing -
Types of retailing Organized vs. unorganized retailing - Customer buying behavior.

UNIT II

RETAILING STRATEGY: Strategic retail planning process - Factors to be considered for retail
planning - Target market & Retail format - Growth strategies - Market penetration.

UNIT III

HUMAN RESOURCES & ADMINISTRATIVE STRATEGY: Designing the organizational structure for
retail firm - Retail organization structures.

UNIT IV

MERCHANDIZE MANAGEMENT: Evolution of merchandising function in retail- Merchandize
planning - Sources of merchandize -Category Management - Buying systems to stores -
Allocation of merchandize.

UNIT V

PRICING AND COMMUNICATION STRATEGIES IN RETAILING: Concept of retail pricing and the
factors affecting price- Elements of retail price Developing a Retail pricing strategy
Approaches for setting pricing Pricing adjustments The concept of retailing market mix-
Promoting the merchandise Implementing an advertising plan.

UNIT VI

STORE MANAGEMENT: Objectives of a good store design Store design- Store image Store
layout Space planning Merchandise presentation techniques and atmospherics.

UNIT VII

LOCATION STRATEGIES: Shopping centers Freestanding sites Location and retail strategies-
Factors affecting the demand for a region or trade area Factors affecting the attractiveness of
a site How to evaluate a retail location.

UNIT VIII

RETAILING IN INDIA: Changing phase of Indian retail scenario FDI in Indian Retail Sector -
Factors affecting retailing in India Region wise analysis of Indian retailing Retailing
opportunities in India.

Text Books:

1. Levy & Weitz, Retailing Management, 5th Ed, TMH, 2006.
2. Swapna Pradhan Retailing Management Texts & Cases McGraw Hill Companies 2007.

References:

Page 51 of 87

1. A.J.Lamba, The art of Retailing, 1st Ed, TMH, 2006.
2. Andrew J Newmann & Petes cullen, Retailing Management, 1st Ed, Thomson Learning, 2007.
3. George H Lucas, Robert P Bugh & Larry G. Gresham, Retailing Management, 1997 1st, AIPD.
4. Barry Berman Joel &R Evans, Retailing Management-A Strategic Approach, 8th Ed, Pearson
Education, 2006.
5. Gilbert: Retail Marketing Management, Pearson Education.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - I
12CMC24 E-BUSINESS
Objectives:

1. To understand the unique features of e-Business technology.
2. To trace the origins and growth of e-Business.

Outcomes:

After completion of course the student will be able to
1. Apply the various concepts of e-business in the organization.

UNIT I

E-BUSINESS STRATEGY AND MODELS: E-Business-elements- Roles and their challenges-e-
Business requirements and its impact-Inhibitors of e-business- e-business strategy- e-business
models.

UNIT II
E-MARKETS: Functions, e-Markets vs Traditional Market-Effects of e-markets- e-Markets
Success factors- e-Markets Technology Solutions Understanding revenue models in
e-Business.

UNIT III
E-PROCUREMENTS: The purchasing process- Developments in IT purchasing- e-Procurement
models- components- auctions- e-Procurement solutions.
UNIT IV
SECURITY AND RELIABILITY FOR e-BUSINESS: Reliability and quality considerations- Quality
requirements- Risk Management- trust- e-business risk- e-business security- realizing a secure
e-Business infrastructure.
UNIT V
Page 52 of 87

APPROACHES TO MIDDLEWARE: Middleware, messaging- Remote Procedure Calls (RPC)-
Remote Method Invocation (RMI), Message Oriented Middleware (MOM)- Data Access
Middleware- Transaction oriented Middleware- Distributed Object Middleware- Mobile
marketing and Integration.
UNIT VI
LEVERAGING LEGACY APPLICATIONS: Enterprise Information Systems and legacy Enterprise
Assets, Strategies for modernizing legacy systems- Non-invasive approaches- and Legacy
modernization techniques.
UNIT VII

ENTERPRISE APPLICATION AND e-BUSINESS INTEGRATION: Overview of enterprise application
and e-Business integration- Integration challenges.

UNIT VIII

E-BUSINESS SOLUTIONS AND PROTOCOLS: Concept of software and web services- Web
services Types, characteristics- and services oriented architecture- Technology Stack-
Standards- Required Business Standards and Protocols- Review of applicable IT Laws.

Text Books:

1. Parg Diwan, e-Commerce, Excel, 2008.
2. Canzar e-Business and e-Commerce, Biztantra, 2005

References:

1. Ravi Kalakota and Maina Robinson, e-Business Road Map for Success, Pearson, 2008.
2. Kamlesh K Bajaj and Debjani Nag, e-Commerce The cutting edge of Business, Tata McGraw
Hills, 2006.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - II
12CMB25 RISK MANAGEMENT AND INSURANCE
Objectives:

1. To understand the concept of risk and risk management.
2. To understand about insurance and its importance.
Outcomes:

1. Apply various concepts of risk management in business organizations.
2. Use insurance as a tool for managing risk.

UNIT I

RISK: Introduction Risk Vs Uncertainty Types of risks facing by businesses and individuals.
Risk Management: Meaning, Objectives, Risk Management Process and steps, Benefits of Risk
Management.

UNIT II

INSURANCE: Definition- Requirements of an insurable risk Legal Principles and characteristics
of an Insurable Contract Benefits and Costs of Insurance to Society Role of Agents and
Brokers
Page 53 of 87

UNIT III

INSURANCE INDUSTRY: Operations of Insurers Role of Insurance in Economy Development
of Insurance Industry in India Regulation of Indian Insurance Business Role of IRDA.

UNIT IV

RISK AVERSION: Risk Management by individuals and corporations or businesses. Loss
Control: Types of Loss Control - Optimal Loss control when costs and benefits are known -
Examples.

UNIT V

RISK MANAGEMENT AND SHAREHOLDERS WEALTH: Valuation of business Risk Management
with reference to opportunity capital Expected Cash flows.

UNIT VI

RISK MANAGEMENT WITH DERIVATIVES: Hedging with Options, Forwards, Futures and Swaps.
Option Pricing, Constructing other derivatives Comparison of derivative and insurance
contracts Common risks that are hedged with Derivatives.

UNIT VII

PROPERTY AND LIABILITY COVERAGE: Liability risk - Homeowners insurance - Auto Insurance -
Commercial Property Insurance - Commercial Liability Insurance - Crime Insurance and Surety
Bonds.

UNIT VIII

LIFE AND HEALTH COVERAGE: Life Insurance - Annuities Individual health insurance
coverages Group Insurance Coverage Employee Benefits Social Insurance.

Text Books:

1. George E.Rejda, Principles of Risk Management and Insurance, Pearson Publications, Tenth
Edition.
2. P.K.Gupta, Insurance and Risk Management, Himalaya Publishing House, 2
nd
Edition.

References:

1. Scott E. Harringam and Gregory R. Niehaus, Risk Management and Insurance, Tata
McGraw-Hill, 2
nd
Edition.
2. Dorfman, Introduction to Risk Management and Insurance, 8/e, Pearson, 2009.
3. Prof.K. Ramakrishna Reddy and Prof. P. Murali Krishna, Risk Management (Edited),
Discovery Publishing House, New Delhi, 2007.
4. Triechmann, Risk Management and Insurance, Cengage, 2009.
5. G. Koteshwar, Risk Management, Insurance and Derivatives, Himalaya, 2008.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - II
12CMB26 INDUSTRIAL AND LABOUR RELATIONS
Objectives:

1. To understand critical tasks, functions and issues of industrial relations
2. To understand the dynamics of employee management relations on the different job situations in India.
Page 54 of 87

Outcomes:

1. Apply the Concepts and Practical applications of Industrial Relations and get clarity about the roles of
Management, labour and government and their relations.
2. Apply the different labour legislation acts to maintain cordial relations in the organization.

UNIT I
INDUSTRIAL RELATIONS: concept, objectives, Evolution and growth of Industrial Relations in
India, two dominant aspects of Industrial relations, Industrial relations perspectives.
UNIT II
TRADE UNIONISM: concept & Significance, Functions of Trade unions, History of Trade unions
in Indian context, Trade union methods, And Principal Trade Unions.

UNIT III

COLLECTIVE BARGAINING: Concept, features, Significance and Objectives of Collective
Bargaining, Prerequisites for Collective Bargaining, Hindrances of Collective Bargaining,
Practices & Procedures of Collective Bargaining, Process of Collective Bargaining, Growth of
Collective bargaining in India.
UNIT IV
WORKERS PARTICIPATION : Concept, Difference between Collective bargaining and Workers
Participation, Forms of Participation, Evolution of workers participation in India, Workers
Participation in Management in India, Governmental Approaches
UNIT V
INDUSTRIAL DISPUTES AND STRIKES: Meaning, Nature and Scope of Industrial Disputes, forms
of Disputes, Types of disputes, Causes of Industrial Disputes, Preventive Process, Methods of
Settling Industrial disputes-Meaning and Forms of Strikes
UNIT VI
RELEVANT FEATURES OF SOME ACTS: The Employees Provident Fund Act 1952, The payment of
Gratuity Act 1972, The employees state insurance Act 1948, Some provisions of factories Act
UNIT VII
EMERGING ISSUES IN INDUSTRIAL RELATIONS: Impact of technological revolution of Industrial
relations, Handling issues of sexual harassment, management of out sourcing,
Recommendations of the second national commission on labour.
UNIT VIII
INTERNATIONAL DIMENSION OF INDUSTRIAL RELATIONS: ILO, International industrial
relations and Trade Unions, Multicultural Organizations.
Text Books:

1. Monal Arora, Industrial Relations, Excel Books.
2. B.D.Singh, Industrial Relations Emerging Paradigms, Excel Books.

References:

1. Venkata Ratnam, Globalization and Labour Management Relations, Sage.
2. C.B.Memoria, Dynamics of Industrial relations, Himalaya Publishing House.
3. Arun Monappa, Industrial Relations, Tata McGraw Hill.
4. Sri Vastava S.E., Industrial Relations and Labour Laws, Vikas Publishers.
Page 55 of 87

5. A.M.Sarma, Industrial Relations, Himalaya Publishing House.
6. Kochan T.A. and Katz Henry, Collective Bargaining and Indusrial Relations, Home wood, 2
nd

Edition, Illinois.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - II
12CMB27 PRODUCT AND BRAND MANAGEMENT
Objectives:

1. The focus of this course is on strategic decisions about how a company can build and manage its products so
that they are profitable to the company and at the same time adequately meet target customers needs and
wants.
2. This course introduces you to the concepts of brand, brand equity and strategic brand management. You learn
to identify and establish brand positioning and values, design branding strategies, and grow measure and
sustain brand equity.

Outcomes:
After completion of the course the student will
1. Have a broad understanding with respect to various areas related to New Product Development Process,
Product Life Cycle Management and other product related decisions.
2. Have a solid understanding of the key branding concepts, methods and tools used by marketing practitioners
and be able to more confidently engage in and contribute to brand building projects, developments, and
discussions
UNIT I

PRODUCT CONCEPTS AND PRODUCT MANAGEMENT: Basic Concepts in Product Management -
Role and Functions of Product Manager - Product Planning and Development for Existing
Products - Product Line Decisions- Product Mix Strategies.

UNIT II

NEW PRODUCT DEVELOPMENT: Need for New Product Development- Challenges in New Product
Development- Organizational arrangements for New Product Development, Process of New
Product Developments - Idea generation, Idea screening- Concept development and testing,
Marketing strategy development, Business analysis, Product development ,Market testing and
Commercialization.

UNIT III

Page 56 of 87

PRODUCT LIFE CYCLE MANAGEMENT: Consumer Adoption Process- Factors affecting adoption
rate - Marketing Strategies adopted in the various stages of Product Life Cycle Special Issues.

UNIT IV

UNDERSTANDING BRANDS: Importance of branding; Basic Branding concepts Brand
Personality, Brand Image, Brand Identity, Brand Equity -Brand Loyalty, Brand Hierarchy and
Brand Associations.

UNIT V

BRAND CREATION AND DEVELOPMENT: Identifying and Selecting Brand Name, Building Brand
Personality, Image and Identity; Brand Positioning and Re-launch- Brand Extension- Brand
Portfolio; Communication for Branding, Enhancing Brand Image through Sponsorship and Event
Management.

UNIT VI

MANAGING BRAND EQUITY AND LOYALTY: Brand Building in Different Sectors - Customers,
Industrial, Retail and Service Brands. Building brands through Internet.

UNIT VII

MEASURING BRAND EQUITY: Brand Value Chain, Brand Audits, Brand Tracking and Brand
Valuation.

UNIT VIII

DEVELOPING INTERNATIONAL BRANDS: Pre-requisites and process; Country-of-Origin Effects
and Global branding; Building Indian brands for Global Markets.

Text Books:
1. Lehman, D. R. & Winer, R.S., Product Management, TMH
2. Harsh Verma, Brand Management- Text and Cases, Excel Books, 2008
3. Mathur, U.C. Product and Brand Management, Excel Books India,2009
4. Ramanuj Majumdhar, Product Management in India, 2
nd
Edition, PHI, 1998

References:
1. Keller, K.L. 2007. Strategic Brand Management: Building, Measuring and Managing Brand
Equity. New Delhi, Prentice-Hall of India Private Limited
2. Crawford, C.M. 1997. New Products Management, Irwin
3. Saaksvuori, A. and Immonen, A. 2002. Product Lifecycle Management, Springer
4. Urban, Hauser, and Dholakia, N. Essentials of New Product Management

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - II
12CMC28 ENTERPRISE RESOURCE PLANNING

Objectives:

Page 57 of 87

1. Comprehend the technical aspects of ERP systems and Learn concepts of reengineering and how they relate to
ERP system implementations.
2. To understand business processes using process mapping techniques.
3. To have practical hands-on experience with SAP transactions.

Outcomes:
1. Design, develop and implements ERP in challenging environment.
2. Apply SAP terminologies in corporate.

UNIT I

PROCESS VIEW OF ORGANIZATION: Introduction to business process, Probl ems
of functi onal division, Salient features of Re-engineering, Re-engineering initiatives,
Technology as process enabler, mapping an existing process, Process redesign, New Process
Validation

UNIT II

APPROACHES TO PROCESS IMPROVEMENT: Manageri al i mpli cati ons of Process
Reengi neering efforts, Total Quality Management, Implementing new process, Critical success
factors of reengineering project, Comparison of different approaches.
UNIT III

INTRODUCTION TO ENTERPRISE RESOURCE PLANNING: ERP - Introduction, Evoluti on of
Enterpri se applications, what is ERP? Reasons for the growth of the ERP market, Operational
advantages of Enterpri se Wi de Appli cati ons, Why do many ERP packages fail ? What
are the ERP packages being used now? Enterprise application implementation projects:
Rationale for ERP, Enterprise Architecture planning, Selection of an ERP vendor, Advantages
and Problems of ERP implementation, Overview of ERP modules, ERP and related technologies

UNIT IV

BUSINESS INTELLIGENCE SYSTEM: Data Mining, Data warehousing, on-line analytical
processing (OLAP)

UNIT V

ERP MODULES I: Finance, Controlling, Accounting system, Manufacturing and production
system, Sales and Distribution, Human Resources System.

UNIT VI

ERP MODULES II: Plant Maintenance system, Material management system, Quality
management system.

UNIT VII
SUPPLY CHAIN AND CRM APPLICATIONS: Overview of Supply and demand chain, SCM
framework, advanced planning systems, Introduction to CRM applications, Growth of CRM
Applications.
UNIT VIII

INTRODUCTION TO SAP R/3: SAP R/3 basics, Cross-Sectional analysis of other ERP systems
with SAP R/3, SAP R/3 Client Server Architecture, Understanding SAP R/3 Business Process
Reference Model, Business Process Integration on SAP R/3.
Text Books:
1. Alexis Leon, Enterprise Resource Planning, Tata McGraw Hill Publication.
2. Mahadeo Jaiswal, Ganesh Vanapalli, Enterprise Resource Planning, Mac Milan.

Page 58 of 87

References:
1. Brady, Monk and Wagner, Concepts in Enterprise Resource Planning, Thomson Learning.
2. Greenberg, Paul, CRM at the speed of Light, TMH.
3. Raisch, Warren D, The e-Marketplace: Strategies for success in B2B commerce, McGraw Hill
Inc. 2000.
4. Vinod Kumar Garg, Bharat Vakharia, ERP strategy, Jaico.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - III
12CMB29 FINANCIAL INSTITUTIONS, MARKETS AND SERVICES

Objectives:

1. To understand the structure of financial system, institutions and markets.
2. To understand about financial services.

Outcomes:
1. Apply the knowledge of financial institutions and markets in financial jobs.
2. Manage financial services effectively.

UNIT I

FINANCIAL SYSTEM: Structure- Components- functions- relationship with economy and
financial sector reforms in India.

UNIT II

DEVELOPMENT FINANCIAL INSTITUTIONS: Evolution Industrial Finance Corporation of India
Limited, The Small Industries Development Bank of India Infrastructure Development Finance
Company Ltd Export Import Bank of India NABARD.

UNIT III

BANKING INSTITUTIONS: Functions of Bank Scheduled Banks Banking Innovations - BASEL
Norms Management of NPAs by Banks.

UNIT IV

NON BANKING FINANCIAL INSTITUTIONS: Types of NBFCs Growth and their regulation
Mutual Funds: Types and the role of AMFI SEBI Guidelines Insurance: Role of Insurance in
economic growth Role of IRDA.

Page 59 of 87

UNIT V

FINANCIAL MARKETS I: THE PRIMARY MARKET: Book building process- Green shoe option,
Primary issues, Resource Mobilization from international markets Disinvestment of PSUs.
THE SECONDARY MARKET: Listing of securities, Risk Management- Trading settlement, Stock
market index, stock exchanges.

UNIT VI

FINANCIAL MARKETS II: Money Market: Instruments- Link between money market and
monetary policy in India. Derivatives Market: Exchange Traded Vs OTC Derivatives Markets
Derivatives market in India Derivatives trading in India.
Debt Market: The Private Corporate Debt Market Public Sector Undertaking Bond Market
Govt. Securities Market New Financial Instruments.

UNIT VII

ASSET / FUND BASED FINANCIAL SERVICES: Lease Finance - Consumer Credit and Hire
Purchase Finance Factoring, Forfeiting and Venture Capital financing.

UNIT VIII

FEE BASED / ADVISORY SERVICES: Investment Banking-Depositories and Custodians- Credit
Rating Agencies.

Text Books:
1. Bharathi V.Pathak, The Indian Financial System, Pearson Publications, 3
rd
Edition.
2. L.M.Bhole, Financial Institutions and Markets, 4/e Tata McGraw Hill, 2007.

References:
1. Gorden and Natarajan, Financial Services, Himalaya Publishers, 2009.
2. Vasanth Desai, Financial Markets and Services, Himalalya, 2009.
3. Jeff Madhura, Investment Institutions and Markets, Cengage, First Edition, 2009.
4. Mishkin, Financial Markets and Institutions, Pearson Education, 6
th
Edition, 2008.
5. T.Siddaiah, Financial Services, Pearson Education, 2010.
6. Thripati, Financial Services, PHI, 2009.
7. Gupta Agarwal, Financial Institutions and Markets, Kalyani Publishers, 2008.
8. Meirkohn, Financial Institutions and Markets, Oxford University Press, 2007.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - III
12CMB30 REWARD MANAGEMENT
Objectives:
1. To understand the issues related to compensation in corporate sector and
2. To impart skills in designing, analysis and restructure compensation management system, policies and strategies.

Outcomes:
Page 60 of 87

1. Analyze different pay structures and employee benefits.
2. Manage international compensation system.

UNIT I

REWARD MANAGEMENT: Concept, Significance, objectives, Factors influencing Compensation
practices, Trends, Wage policy in India.

UNIT II

WAGE POLICY AND REGULATIONS: Wage concepts, Statutory wage fixation, Payment of Wages
Act 1936, Equal remuneration Act 1976, Bonus, Payment of Bonus Act 1965.

UNIT III

COMPENSATION DETERMINATION: Job evaluation as basis Conducting pay and benefit surveys
and competency analysis.

UNIT IV

PAY STRUCTURES: Pay structures purpose and types of graded and pay structures.

UNIT V

ORGANIZATIONAL PERFORMANCE: Performance related pay, performance management and
rewards, shop floor incentive schemes, skill based pay, and competency related pay, team
rewards, relating rewards to organizational performance, non financial rewards.

UNIT VI

EMPLOYEE BENEFITS AND PENSIONS: Allowances and pension schemes, managing the reward
system for special groups, rewarding directors and senior executives.

UNIT VII

INTERNATIONAL PAY AND EXPATRIATES REWARDS: Rewarding sales staff, managing reward
systems, types of overseas employment, international pay system, Managing rewards with the
help of computers.

UNIT VIII

STATUTORY PROVISIONS: wage boards, pay commission- pay budget management.

Text Book:
1. Helin Murlis and Micheal Armstrong, Reward Management, Koganpage

References:
1. Henderson, Compensation Management, pearson,2008
2. Milkovich, Newman, Compensation Management, TMH,2009
3. Tapomoy deb, Compensation Management, Excel books, 2009
4. Goel, Performance Appraisal and, Compensation Management: A Modern Approach, PHI 2009
5. BD Singh, Compensation and Reward system, Excel, 2008.
6. Sunil Bakshi, Compensation Management, Paragon International, 2009.
7. Micheal Armstrong, Employee Reward, Oxford, 2008.
8. Dr. Sakshi Vasudeva, Compensation Management, Paragon International,2009.
Page 61 of 87

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - III
12CMB31 ADVERTISING AND SALES PROMOTION

Objectives:

1. To understand the influence of promotional techniques on sales.
2. To understand the impact of creativity in advertising of products.

Outcomes:
1. Analyze the promotional activities and converts the right technique of market.
2. Apply suitable sales promotional campaigns for outlined organizations.

UNIT I

ADVERTISING: Changing concept, Advertisement in marketing mix in marketing mix,
Advertising objectives and functions, Classification of advertising, Role of advertising in a
developing economy - a critical appraisal.

UNIT II

ORGANIZING FOR ADVERTISING: Advertising department and advertisement manager,
Functions of advertising manager; Concept of ad agency-skills and service, Types of ad
agencies, Criteria for selection of an ad agency, Role of advertisement agencies, Functioning of
advertisement agencies, Client agency relationship.

UNIT III

ADVERTISEMENT BUDGETS: Definition, Approaches to advertisement budgets, Advertising
budget Process, Determining optimal expenditure; Methods of framing advertising budgets -
sales response, communication and competitive share.

UNIT IV

ADVERTISING MEDIA: Characteristics, Media selection, Optimizing and non-optimizing
approaches, Media scheduling, Media research- SOURCES OF THEMES: Adapting presentation to
Page 62 of 87

medium campaign, USP, Brand image, Positioning, Purchase proposition and creative
interpretation, Insertions, Contract.

UNIT V

ADVERTISEMENT COPY: Visual layout, Headline, Slogan, Logo, Art work, Production traffic copy,
Effective use of words, Devices to get greater readership interrelation.

UNIT VI

ADVERTISEMENT EFFECTIVENESS: Testing of an advertisement, Need of evaluating
effectiveness, Pre-testing, Post testing, Experimental designs DAGMAR Model.

UNIT VII

SALES PROMOTION: Definition, Role, Types, Consumer sales promotion, Dealer display
contests, Discounts, Bonus offers, Retail merchandising techniques. Publicity: Public relations
campaign, Use of press, Radio and TV, Opinion building, Customer service and community
service.

UNIT VIII

PUBLIC RELATIONS, PUBLICITY AND CORPORATE ADVERTISING: Process of PR, Publicity,
Power of publicity, Control and dissemination of publicity, Advantages and disadvantages, Event
Marketing

Text Books:
1. Manendra Mohan, Advertising Management Cases and concepts, TMH
2. Spiro, Stanton & Rich, Management of Sales Force, TMH, 2003.
3. S.A.Chunawala, Advertising and sales promotion management, Himalaya Publishers.

References:
1. George E Belch and Michael A Belch, Advertising and Promotion, 6th Edition, TMH, 2003.
2. Batra, Advertising Management 5/e Pearson Education, 2003.
3. Jobber, Selling and Sales Management 6/e Pearson Education.
4. Clow, Integrated Advertising, Promotion and Marketing Communications Pearson Education,
2002.
5. Wells, Advertising: Principles and Practice 6/e Pearson Education
6. Julian Cummings, Sales Promotion, Kogan Page, London 1998.

(AUTONOMOUS)
L T P C
MBA III Semester
4 0 0 4
ELECTIVE - III
12CMC32 DATA BASE MANAGEMENT SYSTEMS
Objectives:
1. To understand database system and its importance.
2. To understand information system and file structure management.
Page 63 of 87

Outcomes:
1. Develop database structure.
2. Adapt appropriate data storage and establish relations.

UNIT I

INTRODUCTION: Purpose of Database systems-Data Abstraction Data models-Data
Independence-Data definition Language, Data Manipulation Language- Database Manager-
Database Administration. Entity-Relationship Model E.R Diagram, Reducing E.R Diagrams to
tables-Generalization-Aggregation.

UNIT II

RELATIONAL MODEL: Structure of Relational Database-The Relational Algebra-The Relational
Calculus-views. Relational Commercial Languages-Structured Query Language (SQL) Query by
example (QUEL) integrity constraints Domain Constraints- Referential Integrity-Functional
Dependencies-Associations-Relational Database Design-Pitfalls in Relational Database design
Normalization-Using Functional Dependencies. Multi valued Dependencies-Normal form.

UNIT III

TYPES OF INFORMATION SYSTEMS: Office Automation Systems-Communication Systems-
Transaction Processing Systems-Management and Executive Information Systems-Decision
Support Systems-GDSS-Systems from a functional perspective-Sales-Production-Finance-
Human Resource Systems.

UNIT IV

DATABASE MANAGEMENT SYSTEMS: Objectives of Database approach-Characters of DBMS-Data
processing systems-Components of DBMS packages-Database Administration.

UNIT V

DATA MODELING CONCEPT: Development of Data Models- File Management the Hierarchical
Database Models. Physical vs Logical Models of Data - Network Database Structure.

UNIT VI

ORGANIZATIONAL MEMORY TECHNOLOGIES: Data Ware House-Information Presentation-
Website Management-Data Integrity-Transaction Management- Management of Database
Environment-Database Administration.

UNIT VII

FILE AND SYSTEM STRUCTURE: System Structure-Physical Storage Media File Organization-
Organization of records into Blocks-Mapping Relational Data to File-Data Dictionary-Storage-
Buffer Management.

UNIT VIII

HIERARCHICAL MODEL: Tree Structure Diagrams - Virtual Records - Mapping Hierarchies to
Files. Network Model-Data Structure Diagrams-The DBIG CODASYI-Model-Mapping Networks to
Files

Textbooks:
Page 64 of 87

1. Philip J,Pratt, Joseph J.Adamski, Database management systems, Cengage Learining, New
Delhi,2009
2. W S Jawadekar, Management Information Systems, Tata MCGrawHill private ltd, New
Delhi,2009

References:
1. Mahadeo jaiswal,Monika Mital, Management Information Systems, Oxford university press
newdelhi,2008.
2. Henry, R.Korth & Abaham Silberschatz, Database system concepts, MCGrawHil.
3. Elmasri, Fundamentals of Database Systems, 5/e, Pearson.

(AUTONOMOUS)
L T P C
MBA-III Semester
0 0 4 2

12CMB33 CASE STUDY-III



internal marks.

Page 65 of 87

(AUTONOMOUS)
L T P C
MBA- IV Semester
4 1 0 4

12CMB34 STRATEGIC MANAGEMENT
Objectives:

1. To understand various business strategies in general and functional management areas.
2. To provide a strategic orientation in conduct of business.

Outcomes:
1. Apply various business strategies in general and functional management areas.
2. Choose an effective way of conducting of the business.

UNIT I

INTRODUCTION: Concepts in Strategic Management - Strategic Management as a process-
Developing a strategic vision, Mission, Objectives , Policies-Factors that shape a companys
strategy-Concepts of Core Competence, Crafting a strategy for competitive advantage.

UNIT II

ENVIRONMENTAL SCANNING: Industry and Competitive Analysis- Methods - Evaluating
company resources and competitive capabilities-SWOT Analysis.
Page 66 of 87

UNIT III

STRATEGIC ANALYSIS AND CHOICE: TOOLS AND TECHNIQUES: McKinsey 7s Model - Porters Five
Force Model, BCG Matrix, GE Model, TOWS Matrix. Market Life Cycle Model and Organizational
Learning, and the Experience Curve.

UNIT IV

STRATEGY FORMULATION: Formulation of strategy at corporate, business and functional levels,
Types of strategies: Offensive Strategy, Defensive strategy, Vertical integration, horizontal
Strategy; Tailoring strategy to fit specific industry and company situations.

UNIT V

STRATEGY IMPLEMENTATION: Strategy and Structure , Strategy and Leadership , Strategies for
competing in Global markets and internet economy- Resource Allocation as a vital part of
strategy- Planning systems for implementation.

UNIT VI

GROWTH STRATEGY: TURNAROUND STRATEGY: Strategies for Mergers, Acquisitions, Takeovers
and Joint Ventures. DIVERSIFICATION STRATEGY: Types of diversification Strategies-related,
unrelated business, Vertical and horizontal diversifications, concentric and conglomerate
diversifications.

UNIT VII

STRATEGY EVALUATION AND CONTROL: Establishing strategic controls-Role of the strategist-
benchmarking to evaluate performance- strategic information systems-Guidelines for proper
control- Strategic surveillance-strategic audit-strategy and Corporate Evaluation and feedback
in the Indian and international context.

UNIT VIII

OTHER STRATEGIC ISSUES: Managing Technology and Innovation-Entrepreneurial Ventures and
Small Business Strategic issues for Non Profit organisations.
Text Books:

1. P.SubbaRao, Strategic Management, Himalaya, 2009
2. V.S.P.Rao, Strategic Management- Text and Cases, Excel, 2008.

References:

1. Thompson, Gamble, Jain,,Crafting and Executing Strategy: Concepts and Cases 14/e, TMH,
2009.
2 Fred R. David ,Strategic Management Concepts and Cases, 12/e, PHI, 2008.
3 Wheelen & Hunger,Concepts in Strategic Management and Business Policy, Pearson
Education, New Delhi, 2008.
4 Ireland , Hoskinsson , Hitt , Strategic Management, Cengage , 2009
5 Habergerg , Rieple ,Strategic Management- Theory and Application , oxford ,2008
6 Sukul Lomash , P.K. Mishra ,Business policy and strategic management , Vikas,2009

(AUTONOMOUS)
L T P C
MBA- IV Semester
4 1 0 4
Page 67 of 87

12CMB35 TECHNOLOGY MANAGEMENT
Objectives:
1. To understand managerial practices, processes, tools and controls found in contemporary technology-intensive
enterprises.
2. To understand marketing of technology.

Outcomes:

1. Utilize the market opportunities effectively and deal with technology management.
2. Pitch upon new product and its development.

UNIT I

THE PROCESS OF TECHNOLOGICAL INNOVATION: Evolution of technology, Effects of new
technology, Invention, innovation and diffusion, the need for a conceptual approach,
Technological innovation as a conversion process, Factors contributing to successful
technological innovation.

UNIT II

STRATEGIES FOR RESEARCH AND DEVELOPMENT: R&D as a business, Resource allocation to
R&D, R&D Strategy in the decision making process, Selection and implementation of R&D
strategy, R & D and Competitive advantage, New product development.

UNIT III

CREATIVITY AND PROBLEM SOLVING: The creative process, Creative individuals, Main
characteristics, Techniques for creative problem solving.

UNIT IV

FINANCIAL EVALUATION OF RESEARCH AND DEVELOPMENT PROJECTS: The need for cost
effectiveness, R&D financial forecasts, Risk as a factor in financial analysis, Project selection
formulae, Allocation of resources, DCF and other techniques of evaluating R&D ventures.

UNIT V

RESEARCH AND DEVELOPMENT: Programme planning and control, Portfolio planning, Project
planning and control, Project termination, Resource allocation and management.

UNIT VI

NEW PRODUCT DEVELOPMENT: New product development as a competitive strategy, Market
research for developing new products, Commercialization of research outcomes, Industrial
design, Product architecture and design for manufacture, Developing indigenous substitute for
rawmaterials.

UNIT VII

TECHNOLOGICAL FORECASTING FOR DECISION MAKING: The definition of technological
forecasting, Forecasting system inputs and outputs, Classification of forecasting techniques,
Organization for technological forecasting, Current status.

UNIT VIII

Page 68 of 87

TRANSFER OF TECHNOLOGY: Modes of technology transfer, Price of technology transfer,
Negotiation for price of MOT.

Text Books:

1. V.K.Narayanan, Managing Technology and Innovation for Competitive Advantage, Pearson
Education, 2006.
2. White, The Management of Technology & Innovation Thomson, 2007.

References:

1. Tarek Khalil, Management of Technology - the Key to Competitiveness and Wealth Creation,
TMH, Boston, 2006.
2. Norma Harrison & Danny Samson, Technology ManagementText and International Cases,
TMH Int., 2005.
3. P.N.Rastogi, Managing Creativity, Macmillan India Ltd, 2003.
4. William L Miller and Longdon, Morris, Fourth Generation R & D, John Wiley & Sons Inc.
5. Pradip N Khandwalla, Lifelong Creativityan Unending Fest, TMH, 2004.
6. Pradip N Khandwalla, Corporate Creativity, TMH, 2006.

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - IV
12CMB36 FINANCIAL DERIVATIVES
Objectives:

1. To understand the importance of financial Derivatives markets.
2. To understand the pricing of derivative instruments, risk management and market strategies towards trading.

Outcomes:

1. Apply the right pricing techniques in derivatives trading.
2. Apply good hedging strategies.

UNIT I

INTRODUCTION: Principles of financial derivatives, Exchange-traded and over the counter
markets, forward, Option and Future contracts, Hedging versus speculation, Advantages and
disadvantages of derivatives.

UNIT II

Page 69 of 87

MECHANICS OF FUTURES TRADING: Specification of a futures contract, Daily settlement and
margin, Delivery, quoting conventions, Relationship between spot and futures price, Forwards
versus futures, Hedging with future.

UNIT III

DETERMINATION OF FORWARD AND FUTURES PRICES: The cost of carry, valuing forward
contracts, Forward versus futures prices, Futures prices on stock indices, Currencies,
commodities.

UNIT IV

SWAP: Interest rate and currency swaps -Types of rates, Zero-coupon rates and cash-flow
discounting, Forward rates and forward rate agreements, Eurodollar and Treasury Bond futures,
Plain vanilla interest rate and cross-currency swaps, Valuation, credit risk.

UNIT V

MECHANICS OF OPTIONS MARKETS -Types of options, Underlying assets, Properties of stock
options, Exchange traded versus OTC options, put-call parity, Trading strategies, warrants.

UNIT VI

OPTIONS VALUATION - I: Binomial trees-One step and two step, Black- Scholes pricing formula,
volatility

UNIT VII

OPTIONS VALUATION - II: Options on stock indices, Currencies, and Futures - Option pricing
formula for the different types of options, The Greek letters, Delta, Theta, Gamma etc., Delta
hedging, Volatility smiles

UNIT VIII

OTHER DERIVATIVES: Introduction to credit, Weather, Energy, and Insurance derivatives.

Text Books:

1. Hull, John C, Options, Futures and other Derivatives, Prentice Hall of India 7./e 2008. First
half in the 7/e.
2. Keith Redhead, Financial Derivatives An Introduction to Futures, Forwards, Options
and SWAPs, Prentice Hall India Pvt., Ltd.,

References:

1. P.Vijaya Bhaskar and B.Mahapatra, Derivatives simplified An Introduction to Risk
Management, Response Books, Sage Publication Pvt., Ltd.,
2. David Dubofsky, Option and Financial Futures Valuation and Uses, McGraw Hill
International Edition.

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - IV
12CMB37 ORGANISATION DEVELOPMENT

Objectives:
Page 70 of 87

1. To understand the conceptual, frame work and the theories underlying Organizational Development.
2. To understand behavioral interventions in the organization.
Outcomes:
1. Apply interventions for building individual, team and process related to
Organizational activities.
2. Understand organization development theories and strategies within a global context.

UNIT I

ORGANIZATIONAL DEVELOPMENT: Definition History Contributory Stems, Values, and
Assumptions.

UNIT II

BELIEFS IN OD: Values in Transition, Change and managing transitionEthical issues in OD,
Ethical Considerations of OD, Ethical issues Practitioner Succession Planning.

UNIT III

CHARACTERISTICS AND FOUNDATIONS OF OD: Systems outlook- Third wave management and
Organization Transformation.

UNIT IV

DIAGNOSTIC PROCESS AND AREAS OF DIAGNOSIS: Action Research As a Process and
Approach OD.

UNIT V

INTERVENTIONS CLASSIFICATION: Team Interventions Inter group Interventions- Third
Party Peace Making Intervention.

UNIT VI

STRUCTURAL INTERVENTIONS: Comprehensive Interventions and Training Experience.

UNIT VII

OTHER INTERVENTIONS: T-Groups, Behavior Modeling, Life and Career Planning.

UNIT VIII

CONSULTANT ISSUES: System Ramifications- Power Politics in OD- Future of OD.

Text Books:
1. French, Bell & Zawacki, OD and Transformation- 6/e TMH, 2008.
2. French & Bell,Organization Development, Pearson, 2008
3. Kavita Singh, Organization Change and Development, Excel, 2008.
4. Daniel Robey & Steven Actman, Organization Development, Macmillan

References:

1. Cummins & Worley, Organization Development Change, Thomson/Cengage,2009
2. S.Ramnarayan, T.V.Rao & Kuldeep Singh, Organization Development Interventions and
Strategics, Response.2009
3. Daniel Robey & Steven Actmen, Organization Development, Macmillan.

Page 71 of 87

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - IV
12CMB38 SERVICES MARKETING

Objectives:
1. To acquaint the students to the uniqueness of the services characteristics and its marketing implications.
2. To discuss, measure and analyze several facets in the area of services marketing essential for the success of a
service sector firm.

Outcomes:
1. Explain the unique challenges of services marketing, including the elements of product, price, place,
promotion, processes, physical evidence, and people.
2. Describe how customer relationship marketing (CRM), including retention strategies, creates an environment
that achieves excellence in customer service. Design service quality measurements to build customer loyalty
and evaluate the effectiveness and efficiency of customer service offerings.

UNIT I

INTRODUCTION TO SERVICES: What are Services, Why Service Marketing, Difference in goods
and services marketing, Myths about Services, Concept of Service Marketing Triangle, Service
Marketing Mix, GAP models of service quality

UNIT II

CONSUMER BEHAVIOUR IN SERVICES: Search, Experience and Credence Property, Customer
expectation of services, Two levels of expectation, Zone of tolerance, Factors influencing
customer expectation of services Customer perception of services- Factors that influence
customer perception of service, Service encounters, Customer satisfaction, Service quality,
Strategies for influencing customer perception.

UNIT III

KEY REASONS FOR GAP 1: Understanding customer expectation through market research:
Using marketing research to understand customer expectation, Types of service research,
Building customer relationship through retention strategies, Market segmentation-Process &
targeting in services, Retention strategies- Monitoring relationship, 3 levels of retention
strategies

UNIT IV

CUSTOMER DEFINED SERVICE STANDARDS: Hard & Soft standards, Process for developing
customer defined standards , Leadership & Measurement system for market driven service
performance- Key reasons for GAP 2- service leadership- Creation of service vision and
implementation, Service quality as profit strategy, Role of service quality in offensive and
defensive marketing, Service design and Positioning - New service development types,
stages. Service blue printing- Using & reading blue prints. Service positioning positioning on
the Five dimensions of service quality, Positioning on service evidence.

UNIT V

EMPLOYEE ROLE IN SERVICE DESIGNING: Importance of service employee, Boundary spanning
roles, Emotional labor, Source of conflict, Quality productivity trade off. Strategies for closing
GAP3 Customers role in service delivery- Importance of customer & customers role in service
delivery, Strategies for enhancing- Customer participation, Delivery through intermediaries-
Page 72 of 87

Key intermediaries for service delivery, Intermediary control strategies.

UNIT VI

MANAGING DEMAND AND CAPACITY: Lack of inventory capability, Understanding demand
patterns, Strategies for matching capacity and demand, Waiting line strategies

UNIT VII

ROLE OF MARKETING COMMUNICATION: Key reasons for GAP 4 involving communication,
Strategies to match service promises with delivery, Methodology to exceed customer
expectation
Pricing of services- Role of price and value in provider GAP 4, Role of non monitory cost, Price
as an indicator of service quality Approaches to pricing services, pricing strategies

UNIT VIII

PHYSICAL EVIDENCE IN SERVICES: Types of service scapes, Role of service scapes, Framework
for understanding service scapes & its effect on behaviour, Guidance for physical evidence
strategies

Text Books:
1. Valarie A Zeithmal & Mary Jo Bitner, Services Marketing, -TMH, 3/e,2004
2. Christopher Lovelock, Services Marketing, Pearson Education, 2004
3. Rajendra Nargundkar, Services Marketing, TMH,1/e,2004
4. Ravi Shankar, Services Marketing, Excel Books, 2006
References:
1. Kenneth E Clow & David L Kurtz, Services Marketing, Biztantra, 2/e, 2007
2. Govind Apte, Services Marketing, Oxford, 2007
3. Swartz & Iacobucci, Handbook of Services Marketing & Management, Sage Publications,
2000.
4. Hoffman & Bateson, Services Marketing, Thomson, 2007.
5. Peter Mudie and Angela Pirrie, Services Marketing, 3/e, Elsevier, 2006.
6. C Bhattacharjee, Services Marketing, Excel, 2006
7. S M Jha, Services Marketing, HPH, 2007

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - IV
12CMC39 DATA COMMUNICATION AND NETWORK ANALYSIS
Objectives:

1. To provide the basic concepts of Data Communication and Network analysis.
2. To provide the knowledge of Network analysis, Network security, privacy and data encryption.
Outcomes:
After completion of the course the student will be able
1. To deal with network sharing and message transformation effectively.
2. To apply the basic concepts of Data Communication and Network Analysis, network security, privacy and data
encryption.

UNIT I

INTRODUCTION: General structure of networks-ISO, OSI Reference Model. Hierarchical
Network, connectivity analysis Delay analysis Local access network design.
Page 73 of 87

UNIT II

PHYSICAL LAYER: Transmission and multiplexing Digital transmission Circuit switching
packet switching - Terminal handling error correction and error correcting codes.

UNIT III

DATA LINK LAYER: Simple protocols Unrestricted stop and wait sliding window protocols.

UNIT IV

NETWORK LAYER: Virtual circuits and data gram, centralize hierarchical and broadcasting
algorithms.

UNIT V

TRANSPORTATION LAYER AND SESSION LAYER: Transport service -addressing and connection
establishment flow control and buffering synchronization crash recovery gate way
Internet work fragmentation session layer.

UNIT VI

PRESENTATION LAYER: Network security and privacy data encryption key distribution
authentication and digital signatures virtual terminal protocols file transfer protocols.

UNIT VII

APPLICATION LAYER: Distribution systems.

UNIT VIII

ISDN-SERVICE & HISTORY: TCP/IP and Net Working Derivers.

Text Books:

1. Duck and Read, Data Communication and Computer Networks, 2/e, Pearson,2009.
2. Behrouz A. Forouzan, Data Communications and Net Working, TMH,2009.

References:
1. Bertsekas and Gallages, Data Networks, PHI.
2. Michael A. Gallo, Computer Communications and Networking Technologies, Cengage,2009.
3. William A. Shay, Understanding Data Communications and Networks, Vikas.

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - V
12CMB40 INTERNATIONAL FINANCIAL MANAGEMENT

Objectives:

1. To understand competencies and methodologies in International Financial Management.
2. To understand foreign exchange markets.
Outcomes:
Page 74 of 87

1. Apply knowledge in new and unfamiliar circumstances.
2. Apply right decisions to solve investment problems.
3. Analyze financial statements, portfolio management.

UNIT I

International Financial Management: An overview, Importance, nature and scope, Theories
of International business, International Business Methods, Recent changes and challenges in
IFM.

UNIT II

International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting
components of BOP, Factors affecting International Trade flows, Agencies that facilitate
International flows.

UNIT III

International Monetary System: Evolution, Gold Standard, Bretton Woods system, the
flexible exchange rate regime, the current exchange rate arrangements, the Economic and
Monetary Union (EMU).

UNIT IV

Foreign Exchange Market: Function and Structure of the Forex markets, major participants,
types of transactions and settlements dates, Foreign exchange quotations, process of arbitrage,
speculation in the forward market.

UNIT V

Currency Futures and Options Markets: Overview of the other markets - Euro currency
market- Euro credit market- Euro bond market- International Stock market.

UNIT VI

Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates.
Government influence on exchange rates - exchange rate systems. International arbitrage and
interest rate parity . Relationship between inflation- Interest rates and exchange rates -
Purchasing Power Parity - International Fisher Effect.

UNIT VII

Long term Asset -liability Management: Foreign Direct Investment- International Capital
Budgeting- International Capital structure and cost of capital. International FinancingEquity-
Bond financing- parallel loans.

UNIT VIII

Short-term Asset-Liability Management International Cash management, accounts
receivable management, inventory management. Payment methods of international trade-
Trade finance methods- Export - Import bank of India-Recent amendments in EXIM policy-
Regulations and guidelines.

Text Book:

1. P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2004.

References:

1. Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India Private Ltd,
2004
2. Jeff Madura, International Financial Management, 6th edition, Thomson Publications.
Page 75 of 87

3. Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2003.
4. S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc Graw Hill,
2001.
5. David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business Finance,
10th edition, Pearson Education 2004.
6. P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management,
Macmillan Publishers, 2001.
7. Prakash G. Apte, International Finance A Business Perspective, Tata McGraw-Hill Publishing
Co. Ltd., 2003.
8. Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India Pvt. Ltd., 2001.
9. Melvin, International Money and Finance, 7/e Pearson Education.

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - V
12CMB41 TRAINING AND DEVELOPMENT
Objectives:
1. To understand training needs and requirements of individuals and organizations.
2. To understand primary processes and system for developing human resource of the organization.

Outcomes:

1. Apply suitable training and development techniques of any organization.
2. Plan career development effectively.

UNIT I

TRAINING CONCEPTS: introduction- concept-Training process-significance-models of training-
systematic model-transitional model-systems approach to training. Employee development,
Approaches, Company strategies for providing development.
Page 76 of 87

UNIT II

CAREERS AND CAREER MANAGEMENT: concept and significance-model of career development.
Career management systems- roles of employees, managers, human resource managers and
company in career management.

UNIT III

TRAINING FUNCTIONS: HR and the Training function- Training and corporate strategy-
organization and management of Training function- role and responsibilities-challenges to
Training managers.

UNIT IV

T & D ORGANIZATIONS POLICIES: Training centers in organizations-role of external agency in
T & D- Training as consultancy-Evolving Training policy-on-the-job Training-off-the-job training-
Training budget and schedules/calendar.

UNIT V

TRAINING NEEDS ASSESSMENT: Training needs assessment-definition and purposes-
components of needs assessment-advantages-competency modeling-organization analysis-
team work for conducting needs analysis-selection of trainees.

UNIT VI

DESIGN OF TRAINING PROGRAMME: course content design-trainer skill development-facilities
design-trainee design-resistance in training-motivation of trainee: goal setting-pre-training
communication-use of ice breakers to stimulate interest.

UNIT VII

TRAINING METHODS: Introduction, Presentation methods, Hands on methods, Group building
methods, Choosing a training method..

UNIT VIII

e - LEARNING AND EVALUATION OF T & D PROGRAMME: E-learning methods-computer based
training-programmed instruction-intelligent tutoring systems-interactive media-virtual reality
monitoring and evaluation of training programme-conceptual model of training-effectiveness-
evaluation criteria-Kirkpatrick model.

Text books:
1. Raymond A.noe, Employee training and development, TMH, 2009.
2. R.Krishnaveni, Human resource development, Excel, 2009

References:

1. B.Rathan reddy, Effective human resource training and development strategy,
Himalaya,2009.
2. Donald L. Kirckpatrick,& james D.Kirckpatrick Evaluating training programmes,Tata Mc Graw
Hill,2009.
3. Rolf P.Lynton and Udai Pareek,Training for development, sage publications,2009
4. Halder, Human resource development, Oxford,2009
5. Bcanchand,Thacker, Effective training, pearson,2009
6. Aparna Raj Training-theory and practice,kalyani

Page 77 of 87

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - V
12CMB42 INTERNATIONAL MARKETING

Objectives:
1. To understand fascinating world of international marketing in a practical way.
2. To understand environmental issues related to international marketing.
Outcomes:
1. Choose right agency for assistance and dealing with international aspects of markets.
2. Decide on right pricing mechanism for marketing.

UNIT I

INTERNATIONAL MARKETING: scope and Significance of International Marketing, the Strategic
importance of International Marketing, Differences between International and domestic
Marketing. Need for International trends in foreign trade.

UNIT II

INTERNATIONAL MARKET ENVIRONMENT: International environment, International Social
&culture Environment, the political legal environment and regulatory environment of
International Marketing. Technological Environment, Business Customs in International Market.

UNIT III

ANALYZING AND TARGETING INTERNATIONAL MARKET OPPORTUNITIES: regional market
Characteristics, Marketing in transitional economies and third world countries, International
Market segmentation and targeting.

UNIT IV

INTERNATIONAL MARKET ENTRY STRATEGIES: Indirect Exporting, Domestic purchasing, Direct
Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign manufacturing
strategies with Direct Investment. Entry strategies of Indian Firms.

UNIT V

INTERNATIONAL PRODUCT MANAGEMENT: International product positioning, product saturation
Levels in global Market, International product life cycle, Geographic Expansion-strategic
Alternatives. New products in International Marketing, product and culture, brands in
International Market.

UNIT VI

INTERNATIONAL MARKETING CHANNELS: channels Distribution Structures, Distribution
patterns, Factors effecting Choice of channels, the Challenges in Managing an International
Distribution strategy selecting Foreign Country Market intermediaries. The management of
physical distribution of goods.

UNIT VII

Page 78 of 87

PRICING AND PROMOTION FOR INTERNATIONAL MARKETS: Environmental influences on
pricing Decisions, Grey Market goods, Transfer pricing, Global pricing policy Alternatives.
Global Advertising and brandy, selecting an advertising agency. Personal selling, sales
promotion, public Relations and publicity, sponsorship promotion.

UNIT VIII

EXPORT MARKETING: Introduction to Export Marketing, Export policy Decisions of a firm, EXIM
policy of India. Export costing and pricing, Export procedures and export documentation. Export
assistance and incentives in India.

Text Books:
1. Vasudeva PK, International Marketing, excel,2008
2. Philip R. Cateora, John L. Graham, Prasanth Salwan, International Marketing , TMH, 2009

References:
1. Sak Onkvisit, john shaw ,International Marketing Analysis and strategy, 3/e, PHI,2009
2. Keegan, Green , Global marketing Management, 4/e, pearson, 2008
3. Lee, Carter, Global Marketing, Management, Oxford, 2008
4. Albaum,International Marketing and Export management, 5/e pearson Education, 2009
5. Johansson,Global Marketing, TMH, 2008
6. Mathur, Integrated Marketing Management Text and Cases, Sage, 2008

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - V
12CMC43 CORPORATE INFORMATION MANAGEMENT

Objectives:

1. To understand the importance of IT management in corporate.
2. To understand the importance of outsourcing and information system.
Outcomes:

1. Demonstrate the ability to effectively communicate and collaborate with persons in various information
systems.
Page 79 of 87

2. Solve business-centered problems by identifying, analyzing, developing, and implementing information system
based solutions.

UNIT I

IT PLANNING AND STRATEGY TOOLS: Strategy analysis Environment analysis Conducting
strategy audit Assessing opportunities and risks Company technology analysis Industry
the need for new capabilities.

UNIT II
EXTENDING THE ENTERPRISE: Organizing for innovation Collaboration Understanding
business network: differentiation interdependence and ownership Designing hybrid
governance models Building collaborative community Emerging network business models.
UNIT III
IT ALIGNMENTS: Building the case for IT leveraging infrastructure and creating options-
Components of internetworking infrastructures- Risk of internetworking business implications.
UNIT IV
MANAGING IT SERVICES: Availability facilities Uninterruptible power Delivery- Climate
control Security New service models.
UNIT V
IT OUTSOURCING: Managing risk through incremental outsourcing Outsourcing advantages
and disadvantages Outsourcing opportunities- Managing relationships with outsourcing
agencies
UNIT VI
COORDINATION AND CONTROL OF IT: Development stages of IT in organizing- Nolans, model-
Distributed data, preprocessing-Centralization vs decentralization-drivers towards user
dominance Drivers towards centralizes policy- Coordination and location IT policy.
UNIT VII
PROJECT MANAGEMENT: Project categories-Project management: stage in project-planning and
controlling tools-problems- Towards effective project management.
UNIT VIII
TECHNOLOGY AND INNOVATION: Understanding technological developments-Technology
cycles- Creative idea generation- Employee creativity-R&D-Role in technology development-
Innovation in IT, E-Business and its technology, E-Governance-Architecture.
Text Books:
1. Sanjiva Shankar Dubey, IT Strategy and Management, PHI,2009.
2. Parag Kulkarni IT Strategy for Business, Oxford, 2009.

References:

1. Lynda M.Applegate, Rober D. Ausitn and F. Warren McFarlan, Corporate Information
Strategy and Management, TMH.
2. C.S.G. Krishnamcaharyulu and Lalitha R. Management of Technology, Himalaya.
3. V.K. Narayan, Managing Technology and Innovation for competitive Advantage, Pearson,
2009.
4. C.K.Prahlad, The New Age of Innovation, TMH, 2009.

(AUTONOMOUS)
L T P C
MBA IV Semester
Page 80 of 87

4 0 0 4
ELECTIVE - VI
12CMB44 CORPORATE FINANCE

Objectives:

1. To understand the perspective and integrated view of the fundamental principles and techniques needed to
make value maximizing decisions.
2. To understand the importance of capital markets.
Outcomes:
1. Use financial information, apply time value of money concepts and formulas, appropriately apply capital
budgeting techniques, value securities, and make informed financial decisions
2. Deal with legal and ethical considerations that affect financial decision-making in corporations.

UNIT I

INTRODUCTION: Corporate Finance - Nature And Scope, Valuation Of The Firm, Working
Capital Management.

UNIT II

INVESTMENT: Investment Decision, Investment Analysis - Risk Analysis, Probability Approach.

UNIT III

FINANCING DECISION: Cost Of Capital - Cost Of Various Sources Of Financing, Capital
Structure Determination - Equity And Debt Forms

UNIT IV

DIVIDEND VALUATION: Dividend Valuation Model, Dividend Policies - Walter Model - Gordon
Model - Payment Ratio, Residual Payment - Mm Irrelevance Doctrine - Role Of Finance
Institutions

UNIT V

CAPITAL MARKETS: Fiscal Policies - Government Regulation Affecting Capital Market, Role of
SEBI.

UNIT VI

CORPORATE RESTRUCTURING: Business Failure - Mergers - Consolidations and Liquidation,
Lease Finance - Venture Capital - Mutual Funds.

UNIT VII

INTERNATIONAL FINANCE - I: Inflation and Financial decisions - Foreign collaboration
Business Ventures abroad.

UNIT VIII
INTERNATIONAL FINANCE - II: International Financial Institutions and Multinational
Corporations
Text Books:

1. Stephen A.Ross Randolph Westerfield, Beadford.D, Jordan, Fundamentals of corporate
finance, Tata Mc Graw Hills.
Page 81 of 87

2. Michael C Ehrhardt,PH.D, Eugene F. Brigham, Corporate Finance, Change Learning

References:

1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt., Ltd., 8th Edition,
2004.
2. Machiraju, Indian Financial System, Vikas Publishing House P.Ltd, 2nd Edition, 2002s.
3. Randolph westerfield,Stephen A.Ross, Corporate Finance, 8
th
Edition
4. Thomas E.Copeland and J.Fred Weston, Financial Theory & Corporate Policy, Addison
Wesley Publishing Company.
5. Raj Aggarwal, Capital budgeting under uncertainty, Prentice Hall Englewood Cliffs, New
Jersey, 1993.
6. Aswath Damodaran, Applied Corporate Finance.

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - VI
12CMB45 GLOBAL HUMAN RESOURCE MANAGEMENT

Objectives:

1. To understand the Concepts and strategies of International Human Resource Management.
2. To provide an outline of Global Human Resource management of MNCs.

Outcomes:
1. Apply basic concepts of Global Human Resource Management
Page 82 of 87

2. Apply various functions of GHRM including Industrial Relations in the liberalized environment.

UNIT I

INTERNATIONAL HUMAN RESOURCE MANAGEMENT - concept, A Global HR Perspective in New
Economy -global issues and challenges, Implications of Managing People and Leveraging
Human Resource.

UNIT II

HUMAN AND CULTURAL VARIABLES IN GLOBAL ORGANIZATIONS Cross Culture Skills and
Conflicts - cross cultural differences- Managing Across Culture-cross cultural research
methodologies- Hofestedes Hermes study, managerial implications.

UNIT III

INTERNATIONAL STAFFING: Nature, sources, policies-human resource planning-recruitment
and selection for International Assignment-Training expatriation-repatriation- factors of
consideration -International assignments for women - Problems.

UNIT IV

COMPENSATION PRACTICES: Importance Concepts- Issues Methods - Designing
compensation programme, approaches to international compensation, differentiating PCNS and
TCNS.

UNIT V

APPRAISAL IN THE GLOBAL PERSPECTIVE: Programmes and agencies-evaluation of global HRM
practices.

UNIT VI

TRAINING AND DEVELOPMENT: Need, cross cultural training, learning- performance
management and HR process-competency appraisal-cultural issues.

UNIT VII

INTERNATIONAL INDUSTRIAL RELATIONS: Grievances Redressal Machinery, collective
negotiations, disputes/conflicts, quality circles and participative management.

UNIT VIII

PEOPLE MANAGEMENT: USA-European countries, Asian countries and Middle East.

Text Books:

1. Aswathappa, International human resource management, TMH, 2009
2. Tony Edwards & Chris rees, International human resource management, Pearson, 2008
3. Rao P.L, International human resource management, excel.2008
4. subba rao p, International human resource management, Himalaya, 2008

References:

1. Adler N.J, Kent, International dimensions of organizational behavior,.
2. Dowling P.J.Thomson, International dimensions of human resource management,
cengage,2009.
3. Sujata Mangaraj, Globalisation and Human Resource Management, Excel Books, New Delhi,
2008

(AUTONOMOUS)
Page 83 of 87

L T P C
MBA IV Semester
4 0 0 4
ELECTIVE - VI
12CMB46 CUSTOMER RELATIONSHIP MANAGEMENT

Objectives:

1. To understand the perspectives of consumers and buying and their buying behavior.
2. To provide students with a good knowledge of CRM, Technological and operations issues in implementing CRM.

Outcomes:
1. Apply various CRM concepts in Business.
2. Develop customer relations in an effective manner to increase customer loyalty.

UNIT I
CONCEPTUAL FOUNDATION OF CRM: Evolution of CRM- Building Customer Relationship-
Economics of CRM-The Relationship selling concept.
UNIT II
CRM IN CONSUMER MARKETS: Customer Service and Contact centers for CRM- Customer
Satisfaction and Loyalty.
UNIT III
CUSTOMER ACQUISITION: Retention and Development - Complaint Management- Sales Force
Automation.
UNIT IV
TECHNOLOGICAL TOOLS FOR CRM: Components of CRM Solutions Product offerings in the CRM
Markets Space- Comparison of Siebel-Oracle-My SAP-People soft-e-CRM.
UNIT V
MANAGING CRM PROJECT: Planning CRM Programme.

UNIT VI
TECHNOLOGICAL AND OPERATIONAL ISSUES IN IMPLEMENTING CRM: Benefits and barriers to
CRM.
UNIT VII
CUSTOMER RELATIONSHIP QUALITY MANAGEMENT: Designing Effective Relationship
Management Systems.
UNIT VIII

CRM ROAD BLOCKS: Privacy and Ethics- Future of CRM.

Text Books:

Page 84 of 87

1. Jagadish Seth, Custmer Relationship Management,TMH,2008
2. Chaturvedi Mukesh Customer relationship Management, Excel,2008

References:

1. Peelan,Customer Relationship Management ,Pearson,2008
2. Roger J.Baran, Customer Relationship Management, Cengage, 2009
3. G.Shainesh & Jagadish N sheth Customer Relationship Management a Strategic Perspective,
Macmillan
4. John W Gonsey and Thomas P Boehm Customer relationship Management PHI, 2008
5. Das Subhasish,Customer Relationship Management,Excel,2008

(AUTONOMOUS)
L T P C
MBA IV Semester
4 0 0 4
Page 85 of 87

ELECTIVE - VI
12CMC47 DECISION SUPPORT SYSTEMS
Objectives:
1. To explain the process of Decision making in various management functions using Information Systems.
2. To provide an understanding of decision support system for management decisions.

Outcomes:

1. Work toward implementation of personal efficiency with a right decision support system.
2. Expedite and solve the problems.

UNIT I

DECISION SUPPORT SYSTEMS: Definition Characteristics Performance objectives DSS
versus MIS - Technology Levels - Components of DSS.

UNIT II

DECISION- MAKING AND COMPUTERIZED SUPPORT: Management support systems-Managerial
Decision Making and Information Systems-Computerized Decision support and supporting
technologies - Decision-Making Systems - Modeling, and Support.

UNIT III

DIALOG MANAGEMENT: Database Management- Model Base Management.

UNIT IV

APPLICATION OF DSS: Application of DSS to Some Functional Areas of Management Like-
Finance-Marketing-Production Planning and Control Etc. Feasibility of DSS-Technicals and
Financial viability.

UNIT V

DEVELOPING DECISION SUPPORT SYSTEMS AND DETERMINISTIC MODELS: The DSS
Development Methodology-Decision Support Systems Technology levels and tools -Models
Required to Cope with Uncertainty- Probabilistic Models and Fuzzy Sets- Fuzzy DSS and Fuzzy
Expert DSS.

UNIT VI

DECISION SUPPORT SYSTEM: Definitions of DSS- Architecture of DSS-Scope of DSS-
Characteristic and Capabilities of DSS- Components of DSS-Modules in DSS- Classification of
DSS-DSS Tools-DSS Generators- Steps in Designing a DSS.

UNIT VII

NON-OPTIMIZING MODELS OF DSS: Intelligent Decision Support systems Artificial Intelligence
Concepts of Expert systems.

UNIT VIII

DSS IMPLEMENTATION: Implementation in Industries and Applications.

Text Books:

1. Efraim Turban, Decision Support and Expert Systems, Macmillan,
2. Efraim Turban, Jay E. Aronson, Ting-Peng Liang, DSS and Intelligent Systems,
Pearson Education, 2009
Page 86 of 87

References:

1. Macllah, Decision Support Systems and Data Warehousing, Tata McGraw-Hill, 2000.
2. George M. Marakas, Decision Support Systems in the 21st Century, 2/e, PHI, 2008.
3. Arora, Management Information System, Excel Books, New Delhi.

(AUTONOMOUS)

L T P C
MBA- IV Semester
0 0 2 2

12CMB48 SEMINAR

The Objective of the seminar is to evaluate the skills required for the managers viz.,
communication skills, logical skills, analytical skills, presentation skills, persuasion skills,
decision making skills acquired by the students in the course of M.B.A and to analyse the
managerial capabilities.

Students are required to present a seminar on any contemporary issue of the business.

(AUTONOMOUS)

L T P C
Page 87 of 87

MBA- IV Semester
0 0 14 10

12CMB49 PROJECT
Students are required to take up a project work, in which the student can choose any
specific problem of Industry or Industry based project work. Alternatively it can be secondary
source based or Field based project work. Before the commencement of the project work each
student is required to submit a synopsis indicating the objectives, Methodology, Framework for
analysis, Action plan with milestones in order to have clarity for the subsequent work. The
project should have an internal faculty as guide. The student can initiate the project work in
the penultimate semester of the course.

References:
1. Business Essentials, Research Project, Viva, 2009.
2. Paul Oliver, Writing Your Thesis, Sage, 2009.
3. M.K.Rampal & S.L.Gupta, Project Report Writing, Paragon International, 2009.
4. Michael Jay Polonsky, David S Waller, Designsing and Managing a Research Project, Sage,
2009.
5. Surendra Kumar, An Aid to Project Work, Paragon International, 2009.

MBA Syllabus 20-06-2013

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