Features of Internet Advertising

In India, Internet has seen a phenomenal and exponential growth and today the
country boasts of more than 28 million internet users and this fgure is expected
to touch 100 million by the year 2007.
As per recent studies - out of this 28 million internet users - nearly 85 percent
users belong to the age group of 1525 years and a majority of them are
students who use it for obtaining diverse inds of information!
An expansion of internet and information technology has been witnessed and
education related activities are already taing a major leap forward! It has opened
up the fastest way of communication and has also become one of the cheapest
available means of dissemination of all possible information and reaching out to
people!
"ducational Institutes and service providers need to reach a particular audience or
target groups i!e!, students and those seeing professional enhancements for
programs and initiatives undertaen by them!
It is very liely that every student in India who is interested in I# will be e$ually
interested in Internet also! %e will use it as an important tool for getting the desired
information!
Advertising in the print media was a conventional tool, highly e&ective when
Internet was not available! #he print media has lots of limitations as compared to a
medium lie the Internet! "ven the print media or the most nown newspapers have
dedicated sections for "ducation, 'areers, I# as they also recognise the importance
of addressing the particular user groups!
(ome of the Advantages of advertising on internet
are)
1! 'ost e&ectiveness
2! *lobal reach
+! #argeting particular user groups lie students
,! -elivery of more content
.! /onger shelf-life for messages and information
0! 1aster delivery
2! 3etter presentation
8! 4ossible interactivity
5! 1aster feedbac
Advertising !ates
#he Advertising 6ates $uoted in the Ad (pace 7verview are 7pen 6ates! 7ur (ales
#eam has the liberty to negotiate discounted and pacage rates! 8e can give
discounted rates to parties that commit to large ad volume purchases! *enerally,
we aim to have our rates below industry standard to ensure that you will receive a
good 6eturn 7n Investment 967I:! (imply contact us with your re$uirements and we
will get bac to you with a detailed $uote within 2,-,8 hours!
"in# $ %anner Advertising
7ur website has designated Ad (paces that you can use to advertise your products
or services through #ext /ins, *raphic /ins, 3anners or even 6ich ;edia! 3elow,
you will fnd an overview of our available Ad (paces, Ad (pecifcations, and
Advertising 6ates! 3esides the overview below, our system is <exible enough to
accommodate ad placements on other locations and in di&erent formats!
3anner Advertisements are the most popular ad options that bring maximum
mileage for the advertisers! 3anners on ==" help advertisers meet a host of
mareting objectives! #hey are an e&ective vehicle for branding, awareness, lead
generation, etc!
1ollowing are the ad options supported by us -
%anner Advertising !ates

&ome 'age
(onth !ate
> "eader board Ads
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2 (edium 'remier Ads
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"arge 'remier Ads
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0 *e+t Ads
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2 'opup Ad 1
2000
/eader board Ads
/eader board Ads can be published on the %ome page and other 4ages! /ocated on
the upper part of the page, this ad space can also accommodate "xpandable 6ich
;edia Ads with a downward expansion direction!
/arge 4remier Ads
/arge 4remier Ads are published on the 6ight side of the web-page other than %ome
4age! #hese ad spaces can also accommodate "xpandable 6ich ;edia Ads that
expand downward, to the left or both!
;edium 4remier Ads
;edium 4remier Ads are published on the %ome page and other 4ages! #hese ad
spaces can also accommodate "xpandable 6ich ;edia Ads that expand downward,
to the left or both!
#ext Ads
#ext Ads are published on the 6ight side of the web-page other than %ome 4age! It
-isplay . lines! And subscription of + month is must!
4opup Ad
4opup ad is one of the most e&ective ways to capture consumers@ attention while
they are visiting IIA! 4op-up ads are impossible to miss! A user will see the element
when they clic to the page!
!aising %rand A,areness in the -.%
Advertising.
8e understand the need to raise 3rand Awareness amongst your target audience!
"ach of our websites covers a very specifc subject in which we are one of the
leading information providers! 7ur website is an excellent venue to raise brand
awareness and we have several programs that you can use for it!