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ACC's brand name is synonymous with cement and enjoys a high level of equity in the
Indian market. Our range of cements and blended cements is marketed through a
countrywide network of Sales Units, Area Offices, and warehouses. This is backed by a
vast distribution network of over 9,000 dealer who, in turn, are assisted by their sub-
dealers.
ACCs marketing, sales and distribution processes are industry standards. Although we
take immense pride in having supplied some of Indias most admired projects, ACC is
essentially a peoples brand of cement with more than 80 per cent of sales made through
an extensive dealer network that covers every state in India. Its customer base
represents the masses of India - individual homebuilders in small towns, rural and semi-
urban India. ACC cement enjoys an image of assuring consistency and of high quality
backed by in-house research and expertise.
Product line
PRODUCTS : : CEMENT

MARKET SHARE

ACC, one of the largest cement manufacturers, expects its market share to cross 11 per
cent in 2011 from 10.2 per cent recorded in 2010.
(The industry despatched close to 200 million tonnes in 2010.)
Speaking to the media on the sidelines of the company's 75th annual general meeting,
Mr Kuldip Kaura, Chief Executive Officer and Managing Director, ACC, said the company's
overall capacity stands enhanced to 30 million tonnes per annum from 22 million tonnes
last year with the expansion at Wadi in Karnataka and Chanda in Maharashtra
completed.
ACC, along with its group company Ambuja Cement, commands a 21 per cent market
share, while UltraTech Cement, an Aditya Birla Group company, has a market share of
20 per cent. The share of big cement companies has fallen in the last few months with
the overall market capacity increasing substantially, said an analyst.
Distribution Network:-


Consumer lyalty
The Cement sector has been prospering steadily over the last many years in India . This
research aims at studying the customer behavior towards cement companies. The focus
of present research is to study the impact of various impulse buying factors like
promotions, price, quality, influence of others, offer etc. on customer perception.. The
major finding of the study are that ACC is ranked as the one of the best cement and
services is concerned but ACC needs a more focused approach on customer relationship
services. The major problem faced by the cement sector is that customers are not brand
loyal. The study anticipates a greater future forcement sector in the view of new players
coming to this industry and their services
Input prices
The dwindling availability of linkage coal and the move to sell high-grade indigenous coal
at international prices are likely to impact power and fuel costs.
The prices of other major inputs, mainly slag, gypsum and fly ash are likely to harden
further in 2011, while the increase in petroleum product prices would continue to impact
freight costs. Besides, a shortage in railway wagon availability may adversely impact
despatches in the peak months, he added.
ACC expects strong demand, robust consumption and savings and investment rates to
help the country achieve the projected GDP growth of 8 per cent in 2011-12.
Distribution costs (also known as Distribution Expenses) are usually defined as the
costs incurred to deliver the product from the production unit to the end user.
It is a broad terminology and it includes several costs. Some of the costs are discussed
below.
If the shipper is a distributor and it further sells to the retailer and the retailer sells to
the end user then all the separate distribution costs at each stage would be included in
the total distribution cost. Moreover, in some cases the manufacturer has a production
unit at one place and the product pick up place by the forwarder at another place. The
cost of moving the product from the place of production to the pick up point is also
included in distribution cost.
There are other types of costs as well that that are included in the distributions costs.
Handling cost of inventory at all points for example production place, storehouse, sales
point is part of distribution cost. Packing costs are also part of distribution costs.
Distribution managerial cost such as the salary expense of distribution manager and
his/her office expenses are also part of distribution costs.
Freight cost is usually the most important component of distribution
costs. If the product is manufactured and sold in same country then freight cost refers to
the Trucking or such transport fare to deliver the product.

2 .Production and operation
Machinery

ACC factory consists of 2 identical and fully equipped clinker lines of 2.1 Million tons
capacity each. All the equipment is based on the state of the art and latest technology
and system design, yet enjoying process simplicity and adaptability to local conditions.
The plant machinery is of the most advanced proven design, supplied by worlds leading
equipment manufacturers.

ACC limestone quarry is located 2.8 KM from the plant site. Nearby, the raw material
crusher receives the limestone together with the outsourced clay; and, after crushing,
the raw mix is transported via belt conveyor to the storage inside the factory. The
limestone-clay mixture is automatically controlled by a gamma ray cross belt analyzer.

Other materials needed for clinker and cement production, in much less quantities,
are directly delivered inside the plant by truck.

The 5 stage ILC Preheater/Kiln/Cooler systems, which are the core of the pyro-
process, are so far the biggest capacity ever built in Egypt, designed for 6000
t/day each line. It can produce up to 6700 t/d steadily and comfortably. The
clinker freshly produced is stored in 35,000 tons clinker silos. Each clinker line is
equipped with 2 horizontal ball mills capable to grind 200 t/h, making a total
installed capacity of 800 t/h cement production. To store the different types of
cement, 4 silos of 15,000 tons capacity each are available. All silos have truck
loaders underneath and feeding systems to the packing plants.

Both packing plants consist of 3 packing machines of 120 t/h each and 1 palletizer
with a capacity of 210 t/h. Each packer can either feed the palletizer, or two
manual truck loading points, which allows them to run continuously over the 24
hours of the day. This way, 720 t/h can be loaded at any time but also, in peak
times, our forklifts can load more cement from the 2 storages of 2,000 tons each,
where freshly produced palletized cement is stored.

All processes are monitored and controlled by PLC centralized in the Control Room,
and the quality of each production step is controlled by fully equipped laboratory
and personnel 24 hours per day 7 days per week


2 rawmaterial
Alternative Fuels and Raw Materials (AFR):
Based on the demonstrated success of the suitability of coprocessing technology for
waste streams, the Company has received clearances for coprocessing 127 different
waste streams generated by diverse industry segments such as automobiles, chemicals,
engineering, power, steel, refineries and petrochemicals. During the year under review,
the Company conducted seven coprocessing trials of different waste materials. Twenty
three new industries accepted the coprocessing services offered by the Company as a
result of which thirty two new streams for coprocessing have been added in various
plants. Currently, different types of waste streams are being coprocessed from
industrial, agricultural and municipal sources as AFR.
During the year 2013, a quantum leap was achieved in the usage of AFR, thereby
enabling a Thermal Substitution Rate (TSR) of 4.36% against a target of 4.12%. The
focus on AFR, enabled your Company to reduce fuel consumption in kilns, captive power
plants and in dryers.
Your Company is also engaged in coprocessing segregated nonrecyclable plastic waste
from municipal solid waste, thereby assisting Society with the disposal of plastic waste.
Your Company is in an active engagement with fifteen municipalities and local bodies in
this regard and has coprocessed 433.38 tonnes of nonrecyclable plastics during the
year.
To increase the AFR utilization substantially, three preprocessing platforms are being
set up at our plants which will prepare AFR material of uniform quality from various
kinds of wastes that have different types of physical and chemical characteristics. Two of
these facilities are expected to be ready during the course of this year.