A Project Report On Exide Industry

A Project Report On
Sales And Advertising Department of

EXIDE COMPANY
Submitted By
SINTU KUMAR
Under the guaidence of
Prof .Gopal Krishna M.
In the partrialull!llment of the
"he degree of Bachelor of
Business Administration
University of Pune#
College Of Commerce Science
And Information Technology
Pune $ %&&'&(
)'&'*)'&&
Declaraion
I the undersigned + sintu ,umar + hereby declare that the
project -or. entitled + /A PRO012" O3 "41 S"UD5 O SA61S
A3D OR12AS"I37 D1PAR"813" O "41 19ID1 / has been
completed under the guidance of prof # 7opal ,rishna 8#
"his project is my original research -or. and the data collected by
me is original and not copied from any other source#

SINTU KUMAR.
S.R.No CONTENT PAGE
NO.
1 Introduction 2 to 4
2 Objectives 5 to 6
3 Scope
(a) Organization point of view
(b) esearc!er point of view
" to #
4 $!eoretica% &ac'ground 1( to15
5 )o*pan+ profi%e
a, -istor+ of Organization
b, Organizationa% structure
c, .roducts .rofi%e
d, /c!ieve*ents and awards

16 to 36
6 esearc! 0et!odo%og+
a, 1ata co%%ection
b, Sa*p%ing tec!ni2ues
c, Sa*p%e size
d, universe
3" to3#
" 1ata /na%+sis and Interpretation 4( to56
3 4indings 5" to 53
# Suggestions 5# to 6(
1( 5i*itations 61 to 62
11
Su**ar+

* &ib%iograp!+
* /nne6ure
63 to "(

)-/.$7 81
I9$O1:)$IO9
Introduction
Exide Industries Ltd is the countrys largest anu!acturer o! lead acid storage "atteries and
#o$er storage solutions #ro%ider. &ith se%en international standard !actories s#read across the
nation' the co#any o!!ers one o! the $idest ranges o! "atteries !or e%ery concei%a"le a##lication
in industrial as $ell as autooti%e segents. Exide also has a anu!acturing su"sidiary in Sri
Lan(a and does "usiness glo"ally through its su"sidiaries and a!!iliates in South)East Asia'
Australia and Euro#e. Exides #roducts are sold glo"ally' #articularly in de%elo#ed ar(ets li(e
Australia' *a#an and &estern Euro#e' under its o$n "rand nae.
Exides strong "rand #ull' esta"lished in India !or close to hundred years' is su##leented "y its
nation$ide dealer net$or( and a %ery strong R+, center. &ith the hel# o! t$o o! its *a#anese
colla"orators - Shin .o"e and /uru(a$a ) Exide has consistently reained at the cutting edge o!
international "attery technology and introduced %arious #ioneering #roducts and #o$er storage
solutions in the Indian and glo"al ar(ets.
Exides #roducts !ind a##lication in autooti%e' t$o)$heelers' in%erters' 0PS' #o$er' teleco'
rail$ays and su"arines' aong others. Exide is also #resent in the non)con%entional energy
"usiness $here it designs and integrates solar and $ind #o$er solutions.
Exide Technologies' $ith o#erations in 12 countries and !iscal 3224 net sales o! a##roxiately
56.6 "illion' is one o! the $orld7s largest #roducers' distri"utors and recyclers o! lead)acid
"atteries. The Co#any7s !our glo"al "usiness di%isions - Industrial Energy Aericas' Industrial
Energy Euro#e' Trans#ortation Aericas' and Trans#ortation Euro#e - #ro%ide a co#rehensi%e
range o! stored electrical energy #roducts and ser%ices !or industrial and trans#ortation
a##lications. In addition' Exides Asia Paci!ic8 Rest o! &orld o#erations contri"ute si9ea"le
re%enues to the Co#any' di%ided e%enly "et$een the Industrial Energy and Trans#ortation
#roducts and ser%ices.
Exide Technologies is a glo"al "usiness organi9ed to ser%e custoers co#lex stored energy
systes needs. .ey strengths o! the Co#any are that its #roducts and ser%ices s#an glo"al
ar(ets and geogra#hic "orders' elding t$o signi!icant "ases o! ex#erience and technology
ex#ertise !ro its Trans#ortation and Industrial "attery di%isions. The Co#any shares ex#ertise
across "usiness segents. /or exa#le' Exide esta"lished a glo"al net$or( o! "attery testing
centers and design i#ro%eent centers in North Aerica' /rance' S#ain' Australia and the 0...
This glo"al !oot#rint ena"les "etter and !aster eans o! introducing inno%ations in #roducts and
ser%ices' changing the $ay the $orld uses and stores electrical energy.
Exide Technologies extends its custoer o!!erings "y selling ser%ices and systes that enhance
%ehicle #er!orance and !leet utili9ation or reduce ris( o! loss o! #o$er #ro"les. Exide is
#ro%iding energy solutions - not erely "atteries.
Exide Industries Ltd' the countrys largest lead acid storage "attery anu!acturer and stored
energy solutions #ro%ider' today declared its annual results !or the year 3221)24. &hile net
turno%er during the :3)onth #eriod rose :4 #er cent to Rs 6'646 crore' net #ro!it during the
sae #eriod increased :; #er cent to Rs 31; crore.
,uring the !ourth <uarter o! the !inancial year 21)24' the co#any cloc(ed a net turno%er o! Rs
=41 crore $hich sho$s a arginal gro$th. >o$e%er' the Pro!it "e!ore Tax at Rs :2? crore and
Net Pro!it at Rs ?1 crore sho$s a gro$th o! :4 #er cent and 4 #er cent res#ecti%ely.
Exide industries #ro%ide a co#rehensi%e range o! stored electrical energy #roducts and
ser%ices !or industrial and trans#ortation a##lications.
Trans#ortation ar(ets include original)e<ui#ent and a!terar(et autooti%e' hea%y)duty
truc(' agricultural and arine a##lications' and ne$ technologies !or hy"rid %ehicles and
autooti%e a##lications. Industrial ar(ets include net$or( #o$er a##lications such as
telecounications systes' electric utilities' railroads' #hoto%oltaic @solar)#o$er relatedA
and uninterru#ti"le #o$er su##ly @0PSA' and oti%e)#o$er a##lications including li!t
truc(s' ining and other coercial %ehicles.
The #roBect $as carried out !or study and analysis the dealers net$or( and consuers
#erce#tion a"out Exide "atteries in Pune.
It $as done ainly to (no$ the satis!action le%el o! the dealers against the di!!erent
ser%ices #ro%ided "y the co#any and also to (no$ the consuers satis!action against
the #roduct and ser%ices #ro%ided "y the dealers.
)-/.$782
O&;7)$I<7
For consumers & dealers
Researcher has carried out research !or custoer + dealer. The o"Becti%e o! custoer and
dealer are as !ollo$ingC)
4or custo*ers =8
To !ind out the consuers satis!action le%el !or ser%ices #ro%ided "y the Exide
dealers.
To (no$ the s#eci!ic reasons !or $hich custoers #urchase Exide "atteries.
4or dea%ers=8
To !ind out the satis!action le%el o! the dealers !or co#any.

)-/.783
S)O.7
AA Organi9ation #oint o! %ie$
DA Researcher #oint o! %ie$
AA Organi9ation #oint o! %ie$

Dene!icial !or organi9ation !or sales !orecasting.
>el#s the co#any to (no$ a"out their co#etitor in ar(et.
Ea(e clari!ications a"out dealers.
Eo%es organi9ation to e%aluate S&OT analysis.
>el#s in the #lanning o! ar(eting strategies !or the #roduct.
Ea(es co#any to (no$ ore a"out current trend and re<uireent o! ar(et.
>el# to (no$ that really consuers are satis!ied $ith the #roduct OR not.
DA Researcher #oint o! %ie$
Get the #ractical i#leentation o! the research.
Learns the #racticality o! the ar(eting conce#ts.
Get ore con!idence "y interacting $ith others.
Enhances the a"ility o! o"ser%ing.
I#ro%es the analytical thin(ing.
Get the (no$ledge o! ar(eting en%ironent.

MARKETING RESEARC!
)-/.$784
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)-/.$784
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Ear(eting research #lays an i#ortant role in the #rocess o! ar(eting.Starting $ith
ar(et co#onent o! the total ar(eting tal(s. It hel#s the !ir to ac<uire a "etter understanding o!
the consuers' the co#etition and the ar(eting en%ironent.
174I9I$IO9
@0ar'eting researc! is a systeatic gathering' recording and analysis ar(eting #ro"le to
!acilitate decision a(ing.F
) Coundi!! + Still.
@0ar'eting researc! is a systeatic #ro"le analysis' odel "uilding and !act !inding !or the
#ur#ose o! i#ortant decision a(ing and control in the ar(eting o! goods and ser%ices.
* Philli# .otler.
7S7/)- I9S$:079$ :S71 8 17$/I5S A B-CD
I! one $ants to (no$ $hat ty#e o! denti!rice #eo#le use' $hat they thin( o!' tele%ision
coercials' or $hy they "uy #articular "rands o! cars' the natural #rocedure is to as( the.
Thus' the <uestionnaire ethod has coe to "e the ore $idely used o! the t$o data collection
ethod. Eany consuers are no$ !ailiar $ith the tele#hone caller $ho greets the $ith G&e
are a(ing a sur%eyF' and then #roceeds to as( a series o! <uestions. Soe inter%ie$s are
conducted in #erson' others "y tele#hone' and others "y ail. Each o! these has its s#ecial
ad%antages and disad%antages and liitations. The <uestionnaire ethod in general' ho$e%er'
has a nu"er o! #er%asi%e ad%antages and disad%antages. ,iscussion o! #articular %ariations $ill
"e ore eaning!ul i! these characteristics o! the general ethods are "rought out !irst.
A <uestionnaire consists o! list o! <uestions to "e as(ed !ro the res#ondents and the s#ace
#ro%ided to record the ans$er 8 res#onses. Huestionnaire can "e used !or the #ersonal inter%ie$s'
!ocus grou#s' ails and tele#honic inter%ie$s. The choice aong these alternati%es is largely
deterined "y the ty#e o! in!oration to "e o"tained and "y the ty#e o! res#ondents !ro $ho
it is to "e o"tained.
The coon !actor in all %arieties o! the <uestionnaire ethod is this reliance on %er"al
res#onses to <uestion' $ritten or oral.
Huestionnaire in the #roBect consists o!C 3(
Eulti#le choice <uestions
,icthous
0:5$I.57 )-OI)7 E:7S$IO9S=
Huestions o! this ty#e o!!er the res#ondents an alternati%e to choose the right ans$er aong
others. It is !aster' tie sa%ing and less "iased. It also si#li!ies the ta"ulating #rocess.
O.79 791 E:7S$IO9S=
In this ty#e res#ondents are !ree to ans$er in their o$n $ords and ex#ress the ideas they thin(
are rele%ant' such <uestions are good as !irst <uestions or o#ening <uestions. They introduce the
su"Bect and o"tain general reaction.
1I)$-O0:S=
These are the <uestions $hich are Doolean in nature. These ans$ers are straight!or$ard and
res#ondents ha%e to ans$er the in a straight $ay. That eans the ans$er can only "e either
IJesF or INo.
):S$.07 S/$IS4/)$IO9=8
It is a custoers !eeling o! #leasure OR disa##ointent that result !ro co#aring a #roducts
#ercei%ed #er!orance @outcoesA to their ex#ectations.
&hether the "uyer is satis!ied a!ter #urchase de#ends on the o!!ers #er!orance in relationshi#
to "uyers ex#ectations' and $hether the "uyer inter#rets any de%iations "et$een the t$o.
I! the #er!orance atches the ex#ectations' the custoer is satisfied,
I! the #er!orance !alls short ex#ectations' custoer is dissatisfied,
I! the #er!orance exceeds ex#ectations' the custoer is de%ig!ted,
S7<I)7S=8
A nu"er o! ex#erts ha%e atte#ted to de!ine the ser%ices "ut no single de!inition has "een
acce#ted uni%ersally. Ser%ices are huan e!!orts $hich #ro%ides succor to the needy. It ay "e
education to a student.
IISer%ices can also "e de!ined as an action o! organi9ation that aintains and i#ro%es the $ell
"eing and !unction o! #eo#le.
Custoer e#o$erent has "ecoe a $ay o! li!e !or any co#anies that ha%e had to adBust to
a shi!t in #o$er $ith their custoer relationshi#.
)usto*er re%ations!ip *anage*ent is the #rocess o! care!ully anaging detailed in!oration
a"out indi%idual custoer and all custoers IItouch #oint to axii9e custoer loyalty.
.7)7.$IO9=8
A oti%ated #erson is ready to act. >o$ she8 he is in!luenced "y her8his %ie$ o! situation. In
ar(eting #erce#tions are ore i#ortant than reality' "ecause its #erce#tion that a!!ects
consuers actual "eha%ior.
.erception is the #rocess "y $hich $e select' organi9e' and inter#ret in!oration in#uts to create
a eaning!ul #icture o! the $orld.
)O9S:07 &7-/<IO:=8
Success!ul ar(eting re<uires that co#anies !ully connect their custoers. Consuer "eha%ior
is the study o! ho$ indi%idual' grou#s' and organi9ation select' "uy' use' and dis#ose o! goods'
ser%ices' ideas to satis!y their needs and $ants.

/&O:$ 7FI17=8

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a) -IS$OC O4 $-7 O?/9IS/$IO9
b) O?/9IS/$IO9 )-/$
c) .O1:)$ .O4I57
d) /)-I7<7079$S /91 /B/1S
Exide Technologies is the $orld7s second)largest #roducer o! autooti%e lead acid "atteries !or
autooti%e and industrial a##lications. The Co#anys !our glo"al "usiness grou#s -
Trans#ortation Aericas' Trans#ortation Euro#e and Rest o! &orld' Industrial Energy Aericas
and Industrial Energy Euro#e and Rest o! &orld - #ro%ide a co#rehensi%e range o! stored
electrical energy #roducts and ser%ices !or industrial and trans#ortation a##lications.
Trans#ortation ar(ets include original)e<ui#ent and a!terar(et autooti%e' hea%y)duty
truc(' agricultural and arine a##lications' and ne$ technologies !or hy"rid %ehicles and
autooti%e a##lications. Industrial ar(ets include net$or( #o$er a##lications such as
telecounications systes' electric utilities' railroads' #hoto%oltaic @solar)#o$er relatedA and
uninterru#ti"le #o$er su##ly @0PSA' and oti%e)#o$er a##lications including li!t truc(s' ining
and other coercial %ehicles.
Exide $as !ounded "y &.&. Gi""s in :111 and $as then called Electric Storage Dattery
Co#any. Gi""s #urchased the ideas and #atents o! in%entor Cleent Payen to a(e the storage
"attery a coercial #roduct. Gi""s targeted electric lighting co#anies so they could use the
storage "atteries to #ro%ide ser%ices to their custoers.
In :422' the co#any de%elo#ed a #roduct o! greater ca#acity and less $eight !or electric
taxica"s. This "attery $as the !irst to "ear the nae Exide' short !or KExcellent OxideK.
&hen the 0nited States entered &orld &ar I' Exide "atteries $ere used to o#erate air#lane radio
sets and #o$er radio stations. In :461' Exide ac<uired Giant Storage Dattery Co#any' and
ex#anded into "attery chargers and testers.
Exide "ought out the dry "attery "usiness o! a co#any called Dritannia Datteries Ltd. ,uring
&orld &ar II' Exide $as a aBor su##lier o! "atteries !or 0.S. Na%y su"arines and #riary
contractor !or "atteries used in the Ear( :1 electric tor#edo.
Exide entered the dry)cell "attery industry in :4L= $hen it ac<uired the Ray)O)Mac Co#any'
then the second largest #roducer o! dry)cell "atteries in the 0S. /ollo$ing the ac<uisition o! the
&isconsin Dattery Co#any' Exide started #roducing otorcycle and s#ecialty "atteries. In
:41=' it ac<uired General Dattery Cor#oration.
Ro"ert A. Lut9' !orer #resident and %ice chairan at Chrysler Cor#oration' $as a##ointed
Exide7s Chairan o! the Doard in :441. >e reorgani9ed the $orld$ide anageent structure
into Glo"al Dusiness 0nits and sold o!! non)"attery units to allo$ the co#any to concentrate on
its #riary "usiness. In 3222' Exide ac<uired GND Technologies' a leading North Aerican
su##lier o! autooti%e "atteries. T$o years later Exide !iled !or "an(ru#tcy a!ter co#iling a
de"t o! 53.L "illion as a result o! the recent ac<uisitions.
Exide is a s#onsor o! the Cornell Autooti%e N)Pri9e Tea. Exide Technologies has signed an
agreeent to "e to "e the sole lead)acid "attery su##lier !or the REMA @Re%olutionary Electric
Mehicle Alternati%eA car)a(ing #roBect in Dangalore' India.
The co#any $as incor#orated as Associated Dattery Ea(ers @EasternA Ltd.' on 6: *anuary'
:4;= under the Co#anies Act' :4:6 to #urchase all or any o! the assets o! the "usiness o!
anu!acturers' "uyers and sellers o! and dealers in and re#airers o! electrical and cheical
a##liances and goods carried on "y the Chloride Electric Storage Co#any @IndiaA Ltd' in India'
since :4:? $ith a %ie$ thereto to enter into and carry into e!!ect @either $ith or $ithout
odi!icationA an agreeent $hich had already "een #re#ared and $as ex#ressed to "e ade
"et$een the Chloride Electric Storage Co @IndiaA Ltd on the one #art and the co#any o! the
other #art. The nae o! the co#any $as changed to Chloride India Ltd on 3 August' :4=3. The
nae o! the co#any $as again changed to Chloride Industries Ltd. %ide !resh Certi!icate
Incor#oration dated :3 Octo"er' :411. The nae o! the co#any $as !urther changed to Exide
Industries Ltd. on 3L August' :44L.
The co#any anu!actures the $idest range o! storage "atteries in the $orld !ro 3.L Ah to
32';22 Ah ca#acities' co%ering the "roadest s#ectru o! a##lications. The co#any has six
!actories strategically located across the country - t$o in Eaharashtra' one in &est Dengal' t$o
in TailNadu and one in >aryana. The co#anys #redecessor carried on their o#erations as
i#ort house !ro :4:? under the nae Chloride Electrical Storage Co#any. Therea!ter' the
co#anies started anu!acturing storage "atteries in the country and ha%e gro$n to "ecoe one
o! the largest anu!acturer and ex#orter o! "atteries in the su")continent today. Exide se#arated
!ro its 0.)"ased #arent' Chloride Grou# Plc.' in :414' a!ter the latter di%ested its o$nershi# in
!a%or o! a grou# o! Indian shareholders. The co#any has gro$n steadily' odernised its
anu!acturing #rocesses and ta(en initiati%es on the ser%ice !ront. Constant inno%ations ha%e
hel#ed the co#any to #roduce the $orlds largest range o! industrial "atteries extending !ro
3.L Ah to :L222 Ah and co%ering %arious technology con!igurations.
)O0./9CGS -IS$OC=8
1#16 Chloride Electrical Storage Co. @CESCOA' 0.' set u# trading o#erations in India as an
i#ort house.
1#46 /irst !actory set u# in Shanagar' &est Dengal.
1#4" T$o Indian Co#anies $ere !oredC Associated Dattery Ea(ers @EasternA Ltd. - ADEEL
too( o%er the anu!acturing o#erations.
1#6( ADEEL "ecae a listed #u"lic liited co#any.
1#6# Second /actory set u# in Chinch$ad' Pune.
1#"2 ADEELs nae changed to Chloride India Liited.
1#"6 R+, Centre esta"lished in .ol(ata.
1#31 Third !actory set u# in >aldia' &est Dengal.
1#33 Chloride India Liited $as renaed as Chloride Industries Liited.
1##2 /irst Su"arine "atteries deli%ered to the Indian Na%y.
1##4 Technical colla"oration $ith Shin .o"e Electric Eachinery Co. Ltd. o! *a#an' a
su"sidiary o! the >itachi Grou#.
1##5 Chloride Industries Ltd renaed Exide Industries Liited. @EILA
1##" /ourth !actory set u# at >osur' Tail Nadu.
1##3 Exide ac<uires the Industrial O#erations o! Standard Datteries Ltd as a going concern'
there"y adding !our ore !actories' ta(ing the total nu"er o! !actories to eight.
1### /oundation stone !or 4th !actory laid at Da$al' >aryana.
2((( Ac<uisition o! :22O sta(e in Chloride Datteries South East Asia Pte Ltd.' @CDSEAA'
Singa#ore + ;4O in Associated "attery Eanu!acturers' Ceylon' @ADEELA' Sri Lan(a.
2((( I#leentation o! SAP Enter#rise Resource Planning integrating Cor#orate O!!ice' Nine
/actories' R+, Centre and Eore than 62 Sales O!!ices across India.
2((1 Launch o! autoexide.co' a !ull !ledged auto #ortal.
2((3 Coissioning o! Eighth !actory at Da$al' >aryana
Ne$ *M co#any in 0.) ESPEN Datteries Ltd !ored $ith L:O EIL holding.
Strategic Alliance $ith IDG in Netherlands !or Ear(eting in Euro#e.
2((4 Associated Dattery Eanu!acturers @CeylonA Liited' Sri Lan(a "ecae a su"sidiary
conse<uent to ac<uiring !urther :3.L2O E<uity holding.
2((5 In%estent in L2O shareholding o! ING Mysya Li!e Insurance Co#any Liited.
2((6 Launch o! SAP)CRE in Industrial SD0.
2((" Caldyne Autoatics Ltd "ecoes :22O su"sidiary conse<uent to ac<uiring the "alance
;4O shareholding.
2((" In%estent $ith 3?O shareholding.in CEIL Eoti%e Po$er Pty Ltd. A *oint Menture in
Australia.
2((" Ac<uired :22O sta(e in Tandon Eetals Ltd.
2((3 Ac<uired L:O sta(e in Lead Age Alloys India Ltd.
2((# Sta(eo%er Standard /uru(u$a o! *a#an.
&rands
ENI,E' C>LORI,E
IN,EN ,JNEN
Standard /uru(a$a @S/A
SONIC
*0PITER
CONREN
Subsidiaries
Associated Dattery Eanu!acturers @CeylonA Liited @GADELFA
Es#ex Datteries Liited @GESPENFA
Chloride Datteries S E Asia Pte Liited @GCDSEAFA
Leadage Alloys India Liited @LeadageA
Tandon Eetals Ltd. @GTELFA
Caldyne Autoatics Liited @GCaldyneFA
Chloride International Liited @GCILFA
O?/9IH/$IO9 45OB
S.D Ganguly' Chairan Eeritus
R.G. .a#adia' Chairan + Non Executi%e ,irector
R.D. RaheBa' Mice Chairan+ Non)Executi%e ,irector
T.M. Raanathan' Eanaging ,irector+ Chie! Executi%e O!!icer
G. ChatterBee' ,irector - Industrial
P... .ata(y' ,irector - Autooti%e
S.. .Eittal' ,irector - Research + ,e%elo#ent
A... Eu(herBee' ,irector - /inance + Chie! /inancial O!!icer
MiBay Aggar$al' Non Executi%e ,irector
>. E. .othari' Non Executi%e ,irector
Dhas(ar Eitter' Non Executi%e ,irector
S.N. Eoo(herBee' Non Executi%e ,irector
A.>. Par#ia' Non Executi%e ,irector
S.D. RaheBa @Alternate , S Pare(hA' Non Executi%e ,irector
&. &ong' Non Executi%e ,irector
.O1:)$ .O457=8

7nerg+ neit!er can be created nor destro+ed, It can be c!anged fro* one
4or* to anot!er, I 5aw of conservation of energ+,
A "attery is #erha#s the only gi!t o! science $here eclectic energy is stored "y eans o!
electrocheical #otential generated "y electro) cheical reactions. @Cheical reactions initiated
"y electric $hich ta(es #lace $ith the eans o! electron exchange "et$een the reactantsA. As and
$hen re<uired' the stored energy can "e con%erted "ac( to electrical energy through siilar
electro cheical reactions. In certain cases' the electrocheical reaction con%erting the energy
trans!oration is not re%ersi"le. Such "atteries are called #riary cells' $here the electro
cheical reactions go%erning the energy trans!oration is re%ersi"leP the cells are turned as
secondary cells. Se%eral cells' $hen connected in a designed anner gi%e a set o! a "attery. In
this electrical energy can "e stored through charging the. This energy can "e extracted as and
$hen needed till the entire charge is exhausted through a cheical reaction. The #rocess o!
"attery anu!acturing is concerned $ith creating and sustaining electro cheical #otential
di!!erences .the #otential di!!erence is aintained "et$een t$o sur!aces called electrodes or
#lates. These electrodes or #lates are surrounded in an en%ironent' $hich connects the and
hel#s the to sustain the #otential di!!erence. This usually consists o! a ediu called
electrolyte. In case o! lead acid "atteries' $hich are the #roducts o! the organi9ation' the
electrodes or #lates are ade o! lead and diluted sul#huric acid is used as electrolyte.

&:SI97SS .O4I57=8
1, /uto*otive &atteries,
In the doestic ar(et' the Co#any sells its #roducts under ENI,E' S/' SONIC and
Standard /uru(a$a Drands. ENI,E and IS/F are its !lagshi# "rands. In the international ar(et
the #roducts are sold ainly under ,JNEN' IN,EN + SONIC "rands. The Co#any su##lies
"atteries to alost all the car and t$o)$heeler anu!acturers in the country.
The Co#any has a distri"ution net$or( co#rising o%er ;222 dealer outlets. These outlets are
su##orted "y ; regional o!!ices and 31 "ranch o!!ices. The Co#any also ex#orts "atteries to the
Eiddle East' *a#an and CIS countries.
The Co#any has a ar(et share o! =3O in case o! Autooti%e OEE and =2O in case o!
Organi9ed Retail. The Co#any also anu!actures su"arine "atteries.
2, Industria% &atteries,
The Co#any designs and anu!acture its industrial "atteries in a $ide range !ro 3.L Ah to
32'?22 Ah in con%entional !looded and Mal%e Regulated Lead Acid @MRLAA design. In doestic
ar(et' the Co#any sell its #roducts ainly under ENI,E' IN,EN' S/' CEIL + PO&ER
SA/E "rands and in the international ar(ets ainly under CEIL' C>LORI,E and IN,EN
"rands.
Industrial "atteries are o! three ty#es' Con%entional lead acid "atteries' MRLA @Mal%e regulated
lead acid "atteriesA "atteries and Nic(el)Cadiu "atteries.
Doth organi9ed and unorgani9ed #layers co#ete in the OEE and retail industrial "attery
ar(ets. Industrial "atteries cater ostly to the in!rastructure sector such as rail$ays' teleco'
#o$er #lants' solar cells and other industrial segents such as uninterru#ted #o$er su##ly'
in%erters and traction "atteries. Exides In%a tu"ular "atteries !or In%erter a##lications $ere
introduced in 3222 and Tele tu"ular !or Teleco Sector introduced in the year 322= has created
%olue gro$th.. The Co#any also anu!actures industrial "atteries !or niche segents such as
iners ca# la# "atteries and su"arine "atteries.
3, Sub*arine &atteries,
The Co#any also anu!actures high)end su"arine "atteries @Ty#e :' 3 + 6A. The Co#any
anu!actures t$o to three su"arine "atteries a year to eet the countrys de!ence re<uireents.
The Co#any is one o! the !i%e co#anies in the &orld $hich has the ca#a"ility to a(e
su"arine "atteries !or "oth Russian and Geran ty#es. &ith the go%ernents #erission' in
recent years' the Co#any has ex#orted to Algeria.
0/9:4/)$:I9? 4/)I5I$I7S I9 I91I/

/..5I)/$IO9S
/, $/9S.O$C)
Q oad= Datteries !or cars' otorcycles' light and hea%y duty' coercial Mehicles' "uses
and road rollers.
Q ai%wa+s= Datteries !or starting diesel engines' train lighting' air conditioning' Signaling'
teleeter control e<ui#ent etc.
Q /ir= Datteries !or aircra!t ground starting and auxiliary #o$er during /light.
Q Sea= Datteries !or counication' stand"y #o$er systes' su"arine'And other
"oards.
&, 0I9I9?= ) Einors ca# la# Datteries.
), )O00:9I)/$IO9=)Datteries !or telecounication' tele#hone exchange and
icro$a%e stations.
1, .OB7=)Datteries !or #o$er station tri# circuit "rea(ers' contractors' eergency
#o$er control roo' indicating la#s and alar systes.
7, 17479)7= Eain #ro#ulsion "atteries !or >,& su"arines ,e!ense trans#ortation'
ared ilitary %ehicles @trans#ortA. Datteries !or control systes on hea%y artillery
Datteries !or under $ater #ro#ulsion o! tor#edoes. Datteries !or !ighter air cra!ts @EIGA
4) 0O$I<7 .OB7=)
/or( -li!ts' Elect) %ehicles @D>ELA' #lat!or truc(s' #allet truc(s and Stac(ers.
?) SO5/=)
S#ecially designed' lo$ aintenance "atteries !or SPM a##lications.
Q Reote a##licationsC Relia"le and eco) !riendly solar #hoto %oltaic @SPM A Systes !or
counication' health centers' schools' radios and sets and counity lighting syste.
Q Street lighting systeC /or areas $here a%aila"ility o! electricity is non existing or interittent'
solar #o$er street systes
Q Rail$ay signaling systeC S#eci!ically designed SPM systes !or rail$ay signaling.

-) S$/91&C .OB7= ) 0PS' teleco' #o$er #lants + su"stations.

I) .O$/&57 .OB7=) Search light' eergency light' edical electronic' %ideo
caeras' testing and easuring' arine and o!! shore e<ui#ents.
;) .OB7 757)O9I)S= 8 IPo$er Gen In%erters C Eergency stand"y #o$er su##ly
!or doestic users and institutional "uyers. Dattery chargersC
aA /lexi chargers
"A Personal chargers
cA Traction chargers
dA SEPS "ased MRLA charger !or teleco
eA Eini chargers !or otor cycles @ENA

Gol! cart "atteries Ta"ular !or in%erter22=6 MRLA !or 0PS
Syste

Rail$ay Starter Einer7s Ca# La# Plante
O: ?5O&/5 .7S79)7

/uto*otive e6ports
Q Exide Industries India is o! the largest anu!acturers o! Lead Acid Storage Datteries in
&orld' ar(eting its #roducts to &estern Euro#e' Eiddle East' A!rica' South Aerica' SAARC
and South East Asian Countries.
Q ENI,ER' C>LORI,E' IN,EN' ,JNEN' Standard /uru(a$a' S/ SONIC' *0PITER'
CONREN are all "rands in $hich $e ar(et our #roducts glo"ally.
Q The co#any has a technical colla"oration $ith Shin .o"e ,en(i' *a#an' the a(ers o!
the >itachi "rand o! "atteries' and /uru(a$a Dattery Co#any' *a#an
Q Exide India has its o$n R+, Centre' $hich is continuously designing and de%elo#ing
"atteries !or International and ,oestic ar(et.
Q ISO8TS - :?4;4 - gi%e the entire literature.
Q Exide are the OEE su##liers to alost e%ery car anu!acturer o! re#ute ) E.g.C General
Eotors' Toyota' >yundai' TATA Eotors' Earuti' /IAT' Leyland' Renault' >onda to nae a !e$.
Alost 12O o! car anu!actured in India are !itted $ith a "attery anu!actured "y us.
/wardsJ )ertificates and ecognitions=8
Exide >aldia had a rich haul at the )II awards cereony in .ol(ata !or 21)24 $inning !i%e
a$ards in di!!erent categories.
At the CII @Eastern RegionA a$ards cereony in .ol(ata !or 21)24 Exide Shyanagar $on
)II .roductivit+ /ward ):ST Pri9e in category GAF !or Signi!icant I#ro%eent in
Producti%ity during the year
)II Eua%it+ /ward - Certi!icate o! A##reciation !or Coenda"le e!!ort in the area o! Total
Huality at the CII@ERA Huality A$ard 3221)24
4or Industria% .%ant
(/) Co#anys Plant at Shanagar' &est Dengal is an ISO8#((1 A ISO814((1 Certi!ied "y
T0M)NOR,' Gerany. It has secured the !ollo$ing a$ards and recognitionsC
Certi!icate o! A##reciation !or Coenda"le E!!ort in Total Huality - "y CII - 3226
Certi!icate o! A##reciation !or Coenda"le E!!ort in Energy Conser%ation - "y CII - 3226
Certi!icate o! Eerit !or Eost Signi!icant Achie%eent in Total Huality Eanageent- "y CII)
322; + 322L
Certi!icate o! A##reciation !or Dest Practice in Industrial Relations - "y CII -322L)2?
:st Position !or Sustaining a >igh le%el o! Producti%ity A$ard Contest - "y CII - 322?)2=
Eost Signi!icant I#ro%eent in $E0 Huality A$ard Contest - "y CII - 322?)322=
(&) Co#anys Plant at >aldia' &est Dengal is an ISO)422: and ISO :;22: certi!ied "y T0M)
NOR,' Gerany. It has secured the !ollo$ing a$ards and recognitionsC
Huality A$ard "y CII)3226 + 322?
Producti%ity A$ard !ro CII ICategory A)3226
Sa!ety A$ard !ro CII) 3226
A$ard !or Dest Practices in Industrial Relations - "y CII )322;
Indal Tro#hy !or >R,) "y CII) 322L + 322=
.roductivit+ /ward) "y CII)322L
Certi!icate o! A##reciation !or Energy Conser%ation) "y CII) 322L
7nviron*ent 76ce%%ence /ward8 "y &est Dengal Pollution Control Doard + Indian Cha"er
o! Coerce ) 322L
I$) $rop!+ !or Sa!ety' >ealth + En%ironent ) "y CII - 322=
()) Co#anys Plant at >osur' Tailnadu is an ISO)422:' ISO 8 TS):?4;4 and ISO):;22:
certi!ied "y T0M)NOR, o! Gerany. It has secured the !ollo$ing a$ards and recognitionsC
:22 PPE a$ard !ro OEE custoer Aerican Po$er Cor#oration -*anuary 26
Huality a$ard !ro OEE custoer Toyota ) A#ril 26 + A#ril I2;
Sa!ety a$ard !ro Go%ernent o! Tailnadu ) A#ril26
:22 PPE a$ard !ro OEE custoer >yundai ) *une26
Sero PPE A$ard !ro OEE custoer Toyota - A#ril2;
?reen award !ro OEE custoer Toyota ) A#ril2;
Dest Huality su##lier a$ard !ro OEE custoer Toyota - A#ril2L
Sero PPE a$ard !ro OEE custoer Toyota) A#ril2L
Eua%it+ 1e%iver+ /ward !ro OEE custoer Toyota ) A#ril2L
/irst Pri9e in Dest Garden Co#etition @Industrial CategoryA a$arded "y Eysore >orticulture
Society - 322L
5eaders!ip and 76ce%%ence /ward in Sa!ety' >ealth + En%ironent "y CII -322?
Indian Eanu!acturing Excellence - GGoldF A$ard -!or Autooti%e Ancillary Category !ro
/rost + Sulli%an in 322?
CII)ENIE Dan( A$ard !or Strong Coitent to Excel "y CII in 322?
?th TERI Cor#orate En%ironental A$ard) Eay 2=
(1) Co#anys Plant at TaloBa' Eaharashtra is an ISO 8 TS):?4;4 + ISO :;22: Certi!ied. It has
secured the !ollo$ing a$ards and recognitionsC
Su##lier A$ard - Certi!icate o! A##reciation) "y >onda Siel Cars India Liited in 3223.
:st Co#any to "e #ut on EPCD &e"site !or using secured land!ill in 3226.
Eua%it+ Si%ver /ward b+ &ajaj in 2((6,
(7) Co#anys Plants at Chinch$ad' Eaharashtra and Da$al' >aryana are ISO 8 TS - :?4;4 and
ISO - :;22: certi!ied "y T0M - NOR, and the one at .anBurarg' Eaharashtra is an ISO -
422: certi!ied "y T0M - NOR,.
(4) The Co#any also secured Dest SE/ Dattery A$ard !or three consecuti%e years -322L)
322?)322=
The !ollo$ing ta"le de#icts the ISO certi!ications o! the
Co#anys %arious PlantsC)
A2"ORI1S ISO(''&:)''' ISO&%''&:&((; "S;(%(:)'')
S4A83A7AR
24I324A<AD
4A6DIA
4OSUR
"A6O0A
BA<A6
,A30AR8AR7

)-/.$786
esearc!
*et!odo%og+
1ata co%%ection
Priary data
Secondary data
Sa*p%ing tec!ni2ue
Sa*p%e size
:niverse
1/$/ )O557)$IO9=8
The tas( o! data collection "egins a!ter a research #ro"le has "een de!ined and research design8
#lan chal(ed out. &hile deciding a"out the ethod o! data collection to "e used !or study' the
researchers should (ee# in ind t$o ty#es o! data %ia .#riary and secondary.
.ri*ar+ data=
Priary data are o"tained "y a study s#eci!ically designed to !ul!ill the data o! the #ro"le at
hand .#riary data is collected during the course o! doing ex#erient "y using %arious ethod
o! data collection such as inter%ie$ ethod <uestionnaires ethod .Marious ethods o!
collections o! #riary data
:. O"ser%ation ethod
3. Inter%ie$ ethod
6. Huestionnaires ethod
;. Collection o! data through schedules
esearc!er !as used 2uestionnaires *et!od as co%%ection of pri*ar+ data,

Another ty#e o! data collected is secondar+ data,
Secondar+ data=
Secondary data eans in!oration that is already a%aila"le. Secondary data eans $hich are
not originally collected "ut rather o"tained !ro #u"lished data are a%aila"le inC
aA Marious #u"lications o! central' state and local go%ernents
"A Marious #u"lications o! !oreign go%t. or o! international "odies and their su"sidiary
organi9ations.
cA Technical and trade Bournals.
dA Doo(s and aga9ines.
Secondar+ data is co%%ected b+ researc!er wit! t!e !e%p of=8
Co#any docuents'
Doo(s
Pu"lished in!oration
&e"#age
S/0.5I9? $7)-9IE:7=8
In research uni%erse re!ers to total no. o! #articular ites in a de!ined area on a #articular tie. In
research generally it is not #ossi"le to select $hole #o#ulation !or sur%ey. So researcher uses
sa#ling techni<ue !or research. The selection #rocess o! sa#ling is called sa*p%ing
tec!ni2ue,
$+pes of sa*p%ing tec!ni2ue=8
1, .robabi%it+ sa*p%ing
Si#le rando sa#ling
Cluster sa#ling
Systeatic sa#ling
Strati!ied sa#ling
2, 9on probabi%it+ sa*p%ing
Huota sa#ling
*udgent sa#ling
Con%enience sa#ling
,eli"erate sa#ling
esearc!er !as used convenience sa*p%ing,
S/0.57 SIH7
Part o! the uni%erse $hich is selected !or sur%ey is called SAEPLE SISE. Researcher ust
#re#are a sa#le design !or his study i.e.' he ust #lan ho$ a sa#le should "e selected and o!
$hat si9e such a sa#le $ould "e.
Sa*p%e size of researc! is=8
:2 in case o! dealer sur%ey
32 in case o! custoer sur%ey

:9I<7S7
In research uni%erse re!ers to total no. o! #articular ites in a de!ined area on a #articular tie.
Researchers uni%erse is ,a#odi' Dhosari' Mishal nagar' Tatha$ade' Nigdi.
)-/.$78"
1ata /na%+sis and
Interpretation
)-/.$78"
1ata /na%+sis and
Interpretation
Analysis o! Custoer Huestionnaire
Eue,1 !ow wou%d +ou rate +our %eve% of satisfaction wit! co*pan+ in regards to priceA
va%ueD
Alternati%e Custoer res#onse Kage
76ce%%ent 1 5
<er+ good # 45
?ood 6 3(
4air 3 15
.oor 1 5
LO custoers are greatly satis!ied $ith #roduct #rice.
;LOcustoers are !ully satis!ied $ith #roduct #rice.
62O custoers are satis!ied $ith #roduct #rice.
Eue2. -ow wou%d +ou rate t!e product of co*pan+D
/air 3 15
Good 13 65
Excellent 3 15
Su#er" 1 5
?LO custoers rate the #roduct as good.
:LO custoers rate the #roduct as excellent.
:LO custoers rate the #roduct as !air.
Eue3, 76ideLs product !ave to i*prove on 2ua%it+D
Strongly agree 3 15
Agree 12 6(
Neither agree nor disagree 5 25
,isagree
strongly disagree
?2O 2! custoers are agree that co#any should i#ro%e <uality o! #roduct.
3LO 2! custoers ha%e no idea a"out <uality i#ro%eent.
No custoer is in !a%or o! not to i#ro%eent the <uality o! #roduct.
Eue4, -ow wou%d +ou rate t!e services of 76ide Industries 5td,
76ce%%ent 1 5
<er+ good 6 3(
?ood 4 2(
4air " 35
.oor 2 1(
:2O custoer says that co#any #ro%ides #oor ser%ice.
LO custoer thin(s that co#any #ro%ides excellent ser%ice.
6LO custoers are in !a%or o! !air ser%ice.
Eue5, -ow wou%d +ou rate +our %eve% of overa%% satisfaction wit! )o*pan+
76ce%%ent 1 5
<er+ good 12 6(
?ood 1 5
4air 5 25
.oor 1 5
Total satis!action $ith co#any o! custoers is ?2O
LO are not satis!ied $ith co#any.
Eue6, -ow did +ou !ear about co*pan+Ls productD
Ad%ertiseent :2 L2
Sales re#resentati%e : L
Colleague8 !riend L 3L
Other ; 32
Ad%ertiseent is aBor source o! a$areness to custoers. @L2OA
Colleague 8!riend #lays 3LO role in a$areness o! #roduct.
Eue", -ow %i'e%+ are +ou to reco**end 76ide Industries 5td, to a friend or re%ativeD
Bou%d +ou sa+ t!e c!ances are MD
76ce%%ent 3 15
<er+ good 5 25
?ood 11 55
4air
.oor 1 5
Norally LLO custoers $ill recoend to their !riend OR relati%e to "uy the #roduct.
The chances not to recoend relati%e are %ery !e$ are LO.
Excellency !or this is only :LO.

Eue3, Bou%d +ou %i'e to purc!ase t!e product of co*pan+ in futureD
,e!initely 6 3(
Pro"a"ly # 45
De unsure 5 25
Pro"a"ly not
,e!initely not
,e!initely 62O custoer $ill "uy the #roduct in !uture.
Pro"a"ly ;LO custoer $ill "uy the #roduct in !uture.
3LO custoers are unsure !or their !uture #urchasing.
Eue#, Cou be%ieve )o*pan+ deserves +our %o+a%t+,
Strongly agree 3 15
Agree 1( 5(
Neither agree nor disagree 5 25
,isagree 2 1(
strongly disagree
:LO o! custoers are strongly agreed on co#any loyalty.
3L O are neither agree nor disagree on co#any loyalty.
L2O are agreed on co#any loyalty.
Eue1(, 1o +ou t!in' co*pan+ is fo%%owing custo*ize so%utionD
Strongly agree 6 3(
Agree 1( 5(
Neither agree nor disagree 2 1(
,isagree 1 5
strongly disagree 1 5
>al! o! the custoers thin( that co#any is !ollo$ing custoi9e solution.
:2O custoers thin( that co#any is not !ollo$ing custoi9e solution.
/na%+sis of 1ea%er Euestionnaire
Eue1, -ow wou%d +ou rate t!e overa%% 2ua%it+ of +our re%ations!ip wit! co*pan+N
considering a%% of +our e6periences wit! t!e*D Bou%d +ou sa+ it isD
alternati%e ,ealer res#onse Kage
76ce%%ent 5 5(
<er+ good 3 3(
?ood 1 1(
4air
.oor 1 1(
O
L2O o! the dealers are ha%ing excellent relationshi# $ith co#any.
:2O dealers do not "elie%e in co#any relationshi#.
:2O dealers are ha%ing good relationshi# $ith co#any.
Eue2, -ow wou%d +ou rate +our %eve% of satisfaction wit! )o*pan+ in regards to custo*er
serviceD
76ce%%ent 3 3(
<er+ good 6 6(
?ood
4air 1 1(
.oor
62O dealers "elie%e in excellent ser%ice o! co#any..
:2O dealers "elie%es in !air ser%ice o! co#any
Alost ?2O dealers "elie%e in %ery good ser%ice o! co#any
Eue3, /re t!e profit *argin given to +ou is,
Satis!actory ; ;2
Good ; ;2
/air 3 32
Poor
Eargin #ro%ided "y co#any could satis!y only ;2O dealers.
;2O dealers thin( that argin is good.
62O dealers thin( that argin is !air.
Eue4, 1o +ou t!in' t!e de%iver+ ti*e is too *uc! for productD
Strongly agree
Agree 1 1(
,isagree 3 3(
strongly disagree 4 4(
There is no single dealer $ho says that deli%ery tie is too uch.
;2O are strongly disagree that deli%ery tie is too uch
32O are neither agree nor disagree $ith deli%ery tie.
Eue5, $!ere are no bonus JincentiveJgifts for dea%er
Strongly agree 1 1(
Agree 2 2(
,isagree 1 1(
:2O dealers says that there is "onus OR incenti%e !or the.
62O are neither agree nor disagree $ith "onus OR incenti%e.
62O strongly "elie%e in "onus + incenti%e o! co#any..
Eue6, $!e co*pan+ does not %isten to co*p%aint and grievance,
Strongly agree 1 1(
Agree 2 2(
,isagree
:2O dealers "elie%e that co#any do not listen any co#laint.
:2O dealers are neither agree nor disagree $ith this.
?2O dealers strongly "elie%e that co#any listen their co#any.
Eue", $!e co*pan+ is ab%e to survive because of t!e
Huality o! the #roduct " "(
Price o! #roduct 1 1(
No co#etitor
Drand nae 2 2(
Custoer satis!action
=2O dealers "elie%e that co#any is sur%i%ing in ar(et "ecause o! <uality.
According to sur%ey 32O dealers thin( co#any is sur%i%ed "ecause o! Drand nae.
:2Odealers "elie%e that co#any is "ecause o! its #roduct.
Eue3, $!e organization does not ta'e suggestion fro* dea%er
Strongly agree 2 2(
Agree
,isagree 3 3(
Strongly suggestions ta(en "y are only :2O dealers.
32O dealers thin( that co#any do not ta(e any suggestion..
;2O are neither agree nor disagree !or the sae
Eue#, Cou be%ieve )o*pan+ deserves +our %o+a%t+,
Strongly agree 5 5(
Agree 3 3(
,isagree 1 1(
strongly disagree
>al! o! dealers strongly say that co#any deser%es their loyalty.
:2Odealers are not in !a%or o! co#any loyalty.
:2O dealers are neither agree nor disagree $ith this.
Eue1(, Bou%d +ou %i'e to continue for t!e co*pan+ in futureD
,e!initely # #(
,e!initely not 1 1(
De unsure
Pro"a"ly not
Pro"a"ly
42O o! dealers $ant to "e continuing !or the co#any.
:2O dealers do not $ant to "e continuing !or co#any.

)-/.$783
Observation and 4indings

Observation and 4indings
Custoer #oint o! %ie$
12 O o! custoers are satis!ied $ith #rice o! the "atteries o! co#any.
1L Oo! the custoers are satis!ied $ith #roduct.
=L O o! custoers $ant to i#ro%eent in <uality.
LL O o! custoers are satis!ied $ith ser%ice o! co#any.
Totally =2O custoers are satis!ied $ith co#any at all.
A total o! L2O custoers hear a"out co#any "y ad%ertiseent + 32O "y
relati%e O!riend OR college
In !uture 4LO o! custoer $ill recoend to his relati%e OR !riend.
=LO o! #resent custoers $ant to "e continuing !or co#any.
?L O custoers thin( that co#any deser%es their loyalty.
12 O custoers thin( that co#any custoi9es their solution.
,ealer #oint o! %ie$P)
42 O dealers ha%e good relationshi# $ith co#any.
42O dealers are satis!ied $ith ser%ice #ro%ided "y co#any.
12O dealers are satis!ied $ith argin gi%en "y co#any.
42O dealers are satis!ied $ith deli%ery tie ta(en "y co#any.
=2O dealers are satis!ied $ith "onus and incenti%e gi%en "y co#any.
?2O dealers say that co#any listen their co#laintT grie%ances.
=2O dealers say that co#any is sur%i%ing in ar(et "ecause o! Huality Product.
32O dealers say that co#any is sur%i%ing in ar(et "ecause o! Drand Nae.
;2O dealers say that co#any ta(es their suggestions.
42O dealer says that co#any deser%es their loyalty.
42O dealers $ant to reain in !uture.

)-/.$
78#

Suggestions
Recoendations + Suggestions
Custoer oriented
Co#any should #ro%ide "etter custoer ser%ice.
Co#any should i#ro%e $arranty #eriod.
Co#any ay #ro%ide hoe deli%ery ser%ice.
Prices should "e !air.
Detter ser%ice $ith no addition o! extra cost.
Should #ro%ide !ree ser%ice ca#.
Eaintain continue custoer relationshi#.
Target the custoer according to their need.
,ealer oriented
Co#any should #ro%ide ore ser%ice ca#s.
Scra# "attery should #urchase at ore #rice.
Should i#ro%e ser%ice.
,o not #ro%ide dealershi# in near"y area.
Should i#ro%e <uality.
Co#any can gi%e ore argins to dealers.
Pro%ide ore !lexi "oard to dealers.
Co#any should %isit the dealers a!ter regular inter%al.
Gi%e ore attention on #rootion acti%ity o! dealers.

)-/
.$7
81(

5i*it
ations
5i*itations
General
,i!!erence in ethodology.
Lac( o! counication
Consuer "eha%ior.
A##lying sae techni<ue to consuer as $ell as industrial goods.
O"Becti%e is not deterined.
Huestionnaire is not designed according to o"Becti%e.
Al$ays res#ondent is not correct.
Researcher itsel! has used "iasness.
&ithin a tie s#an o! t$o onths it $as di!!icult to co%er $hole o! Nashi(
district.
Huestionnaire !illed in t$o onths $as only :22 in nu"er so analysis #art ay
indulge soe $rong analysis.
&hole #roBect $as liited to area o! Nashi( district so it ay "e #ossi"le that
res#onse o! another district or area ay "e di!!erent.
&rong res#onse "y custoer $hile !illing <uestionnaire ay result in $rong
analysis.
:. The study $as liited carried out in Pune and its %icinity $ith sa#le si9e o! :22
3. Tie $as a constraint in study as only L2 day allotted.
6. The in!oration gathered $as "ased on custoers res#onse to <uestionnaire.
E%en then a genuine atte#t has "een ade to get correct data !ro the.
;. Sa#le dra$n need not "e true re#resentati%e and ay ha%e led to sae Sa#ling
error.
L. /inancial !actors are not considered.
?. Suggestions are not %eri!ied.
i# AREA "IMITATION# "he study -as limited to Pune city only# 4ence !ndings may
di=er from other parts of India -here I have not visited
ii. NON$RESPONSE ERROR# It is almost impossible to obtain data from each >
every respondent covered in sample# "here are al-ays some respondents -ho
refuse to give information
iii. "IMITED SOURCE O% DATA CO""ECTION# Sources of data for collection of
secondary data -ere limited
i&# TIME CONSTRAINT# "here -as time constraint to this project# "he project has
to be completed -ithin ) months#
&# 'USY RESPONDENT# 8any times respondents -ere so busy that they didn?t t
give reply# "here -ere biased replies also#
&i# OT!ER REASONS# "here -ere heavy rains during the period of survey# So there
-as many times problem in conducting survey > transportation#
5ocating t!e target Sub 1ea%ers of Sa*sung 7%ectronics is ver+ ti*e
consu*ing,
Sa*p%e size is %i*ited due to t!e %i*ited period for surve+,
$!e %ocation of Sub 1ea%ers to cover t!e various areas of t!e cit+ is tedious
and ti*e consu*ing,
?etting accurate response fro* t!e respondents due to t!eir in!erent
prob%e* is difficu%t, $!e+ *a+ be partia% or refuse to cooperate,
espondents *a+ not be at s!op and *a+ !ave to re contact or rep%ace b+
ot!ers,
$!e stud+ was %i*ited to .i*pri8)!inc!wad A .une cit+ on%+,
/s t!e Surve+ ref%ects on%+ one ti*e fra*e of t!e &usiness +ear t!e findings
t!at we get *a+ not stand for t!e w!o%e +ear, -ence t!e resu%ts are on%+ for
t!e ti*e period fro* 0a+8;u%+ and do not tota%%+ ref%ect t!e annua%
perfor*ance of t!e co*pan+,
"he !ndings and suggestions have been based on the
observations made during the t-o months#
A more detailed study could not be carried out due to the time
constraint of t-o months
"he facts !gures are not completely accurate as they are updated
regularly# 5et I have tried my best to collect as updated data as
possible#
Anoher one
"he survey -as limited for Pune region only#
Random sampling of chemists -as done under the mar.et survey#
Due to the restricted time frame the sample si@e -as small# Bigger sample
si@e -ould have made fe- aspects more clear#
Sales accounts for Doctor?s prescription as -ell as over the counter sale#
<hile intervie-ing+ the response to each Auestion -as not possible for fe-
chemists+ so it is not possible to get perfect perception of intervie-ee#
Afternoon time is only the time -hen retailers entertain+ for rest of the time is
considered as rush hoursB so researcher can target maCimum of D*E retailers
per day#
indings are representative of sample si@e and composition#
Since the sa#le si9e $as sall "ut re#resentati%e' care should still "e ta(en $hile
generali9ing the !indings. @Sa#le si9e $as :L2A.
,ata collected !ro sall and ediu ad agencies.
Results li.ely to vary if either of t-o Fcomposition or sample si@eG changes#
&G "he survey -as restricted to selected areas in Pune 2ity only#
)G "he time duration of this survey -as H' days only#
IG Rainy season -as main hurdle for this survey#
%G "he response from the respondents -as fair enough but not up to the mar. or
good enough#
HG "his project -as only restricted to the residential properties of ,B2 > not
commercials > others#
;G "he survey area -ere too far as the city is big enough -hich caused many
transportation problem#
()*hf(hf+oie,
&G "he project has been restricted for only 2ID2O area#
)G Some customers refuse to co*operate and do not disclose their
7uanine opinion#
IG 2ustomer information is highly con!dential+ so organi@ation doesn?t disclose
it properly#
%G "he outlet is ne-ly setup so the system and the processes are not at par#
HG Respondent?s ans-ers might have inJuence or bias#
;G Information is collected from the Subhi.sha customers only#
DG 8a.ing appointments to the 8anagement personnel is tough job+ because
they are very busy#
EG "he -eather in these months -as very bad so customers -ere avoiding to
interact#
In mar.et research + the collection of correct data and other relevant
materials are reAuired but the data collection depends upon the researcher and the
respondents# 4ence some dra-bac.s or limitations are bound to eCist in the study#
"hese limitations -ere as follo-s:
&G 8ostly the civil industry -as targeted#
Out of all the major industries+ mostly the civil and the construction industry
-as targeted+ as this sector has been the most lucrative sector for the
company till date
)G Study -as limited only upto Pune city
"his study -as limited to Pune industrial areas but the !ndings may di=er for
other parts of India -here I have not visited#
IG "elephonic intervie-s -ere conducted in some cases
Places -here the respondents -ere not physically met+ telephonic intervie-s
-ere carried out#
%G 3o Proper Information
In some cases I have observed that after as.ing Auestions to concerned
person+ he gives -rong ans-er to the Auestion or says that he does not .no-#
1#g# * In some company even maintenance manager does not .no- ,KA
rating at the diesel generator and the year of purchase#
HG 3on*cooperative respondents:
Some times it happens that even after ta.ing appointment they refuse to
meet due to -or. overload+ lac. of time or any other reasons# In some case
it happened that respondents denied giving information# Also some may give
purposefully -rong information#
;G 4uman factors:
Some times it also happened that researcher as.s Auestion something else
and the respondent perceives something else# "his happens due to human
limitations li.e behavior+ attitude and perception are not stable at all point of
time -hich -ill lead to mista.es#

DG Resources:
"o conduct the research+ one of many resources is time > money# 4o-ever
the limitation had been e=ectively counter balanced as far as possible# But
still this limitation may a=ect the judgments#
Ina(e-+ae infor.aion# 8any 2orporate did not reveal business related
information li.e their competitors+ the ne- projects+ so due to -hich some of
the Auestions -ere not ans-eredL!lled properly or accurately#
Due to limitations of Secondary data+ many consultants -ho -or. for many
3"P2s + industries+ many projects etc#+ -ere not being found out#
Sa.ple si/e# As a number of respondents in Pune > 8umbai -ere -idely
spread all over the city+ so it -as diMcult to cover all the areas in such a short
span of time so for the convenience I too. )D as my sample si@e#
8any respondents could not give suMcient time to ans-erL!ll the
Auestionnaire#
Due to rainy season during duration of my project it -as very diMcult to
approach the corporateB as a result I -as short to visit no# of corporate in a
day#
Some of them as.ed -hy should they give information and they are afraid to
give the information because if the company mis utili@e the information#
"he address of many respondents had changed+ so it -as diMcult to contact
those respondents#
As I -as not given any information on price by the company so some of the
respondents didn?t entertain me as they -anted to .no- !rst the price of the
barrier#
"he Rail-ay Authority > the Airport Authority -ere mostly reluctant in giving
any information#
8any of the respondents -ere reluctant in giving any appointment so -ere
not able to be intervie-ed#
1ight -ee.s period -as not suMcient to go through the entire topic# or
thorough study it needs more time# It -as also diMcult to ma.e !eld study or survey
under the scorching sun of 0une# But the major diMculty faced -as the eCtreme non
*cooperation of the oMcials about the data# "hey -ere very much reluctant about
this matter+ -hich made the study more tiresome# 8oreover+ it -as Auite impossible
to conduct survey of each and every outlet in such a short span of time#
Overcoming the odds+ I tried my level best to synchroni@e all the facts+ reali@ations
and information gathered in an orderly -ay -ithin the course of this project#
Ethical
In!oration gi%en "y anageent is "iased.
Researcher is not gi%ing true #icture.
In!oration is isused.
/orcing the res#ondent to gi%e #ersonal ans$er.
Pseudo search "y researcher @PreBudiceA.

C>APTER)::
Suary
Exide Technologies is the Indias largest #roducer o! autooti%e lead)acid "atteries !or
autooti%e and industrial a##lications. Exide industries #ro%ide a co#rehensi%e range o!
stored electrical energy #roducts and ser%ices !or industrial and trans#ortation a##lications.
The #roBect $as carried out !or study and analysis the dealers net$or( and consuers
#erce#tion a"out Exide "atteries in Pune.
It $as done ainly to (no$ the satis!action le%el o! the dealers against the di!!erent
ser%ices #ro%ided "y the co#any and also to (no$ the consuers satis!action against
the #roduct and ser%ices #ro%ided "y the dealers.
/or o%er 1L years' Exide Industries Liited has #ioneered "attery technology in India. It is the
only co#any in the country to design and anu!acture "atteries !ro 3.L A> ) 32?22 A> in
con%entional !looded and MRLA design.
Exide is only co#any $hich anu!actures sub*arine batter+ in Asia. Exide has
res#onded to de!ense needs $ith our indigenous "atteries !or the Indian Na%ys Geran
design >,M su"arines.
Autoo"ile anu!acturers are aong the largest co#anies in the $orld. These cor#orations are
o!ten ultinational' eaning they ha%e su"sidiaries and anu!acturing #lants in any di!!erent
countries. These co#anies o!ten share #arts' use #arts ade in !oreign !actories' or asse"le
entire cars in !oreign countries. The three aBor autoo"ile anu!acturers in the 0nited StatesU
General Eotors Cor#oration' /ord Eotor Co#any' and Chrysler' !orerly ,ailerChrysler AG
U#ro%ide uch o! the industry7s total direct e#loyent in the 0nited States' "ut increasingly
!oreign autoa(ers' such as Toyota Eotor Cor#oration and Nissan Eotor Co.' Ltd.' are "uilding
autoo"ile asse"ly #lants in the 0nited States.
In 3221' ore than =2 illion otor %ehicles' including cars and coercial %ehicles $ere
#roduced $orld$ide. In 322=' a total o! =:.4 illion ne$ autoo"iles $ere sold $orld$ideC 33.4
illion in Euro#e' 3:.; illion in Asia)Paci!ic' :4.; illion in 0SA and Canada' ;.; illion in
Latin Aerica' 3.; illion in the Eiddle East and :.; illion in A!rica.
The Indian autooti%e co#onent industry is doinated "y around L22 #layers $hich account
!or ore than 1LO o! the #roduction. The turno%er o! this industry has "een gro$ing at a
aoth 31.2LO #er annu !ro 3223)26 on$ards as illustrated in /ig. $hich clari!ies its
eergence as one o! India7s !astest gro$ing anu!acturing sectors.
The glo"al "attery ar(et is estiated at around 0S 5::"n and is highly consolidated' $ith the
To#)6 #layers constituting a"out LLO o! the ar(et - *ohnson Controls @62OA' Exide Tech
@:;OA and GS Juasa @::OA.The Co#any has a ar(et share o! =3O in case o! Autooti%e
OEE and =2O in case o! Organi9ed Retail. The Co#any also anu!actures su"arine "atteries
Exide >aldia had a rich haul at the CII a$ards cereony in .ol(ata !or 21)24 $inning !i%e
a$ards in di!!erent categories. Co#anys Plant at Shanagar' &est Dengal is an ISO)422: +
ISO):;22: Certi!ied "y T0M)NOR,' Gerany.
$!e surve+ resu%ted into fo%%owing conc%usions=8
=L O o! custoers $ant to i#ro%eent in <uality.
Totally=2O custoers are satis!ied $ith co#any at all.
=LO o! #resent custoers $ant to "e continuing !or co#any.
LL O o! custoers are satis!ied $ith ser%ice o! co#any.
42 O dealers ha%e good relationshi# $ith co#any.
42O dealers are satis!ied $ith deli%ery tie ta(en "y co#any
=2O dealers say that co#any is sur%i%ing in ar(et "ecause o! Huality Product.
12O dealers are satis!ied $ith argin gi%en "y co#any.
Co#any should i#ro%e $arranty #eriod.
Co#any ay #ro%ide hoe deli%ery ser%ice
Co#any should %isit the dealers a!ter regular inter%al.
Gi%e ore attention on #rootion acti%ity o! dealers.
Di"liogra#hy
&ib%iograp!+=8
htt#C88$$$.exide.co8history.htl
htt#C88$$$.exideindustries.co8eil8co#any8co#any.ht
htt#C88en.$i(i#edia.org8$i(i8ExideVIndustries
$$$.exidereachout.co.
$$$.exide;u.co.
Ear(eting anageent @Pearson educationA' IIcreating va%ueN satisfaction and
%o+a%t+ and ana%+zing consu*er *ar'ets.
Ser%ice ar(eting @S.E.*haA >ialaya Pu"lishing >ouse PPt!e foundation of
services *ar'eting,GG
Eatheatics and statistics @"usinessA E%erest Pu"lishing >ouse IIpopu%ation and
sa*p%eGG
Research ethodology @C.R. .othariA
'oo)s
&# Philip ,otler * 8ar.eting 8anagement
)# Philip ,otler and Armstrong * Principles of 8ar.eting
I# R#2# ,othari * Research 8ethodology
%# Station+ 0# <illiam * Introduction to 8ar.eting
Ma0a/ines
&# Business "oday and
)# Business India
Ne,spapers
&# "imes of India and+
)# 4industan F4indi 1ditionG
1e2 Sie
&# http:LL---#pepsi@one#com
)# http:LL---#comLcurrentcompanyNinfoLiondeC#html
I# http:LL---#pepsi#comLcurrentLdietNpepsiLproduct#html
%# http:LL---#pepsi@one#yahoo#com

/nne6ure
Euestionnaire for )usto*er
Eue1, 4or w!at purpose +ou are using t!e 76ide batter+D
aA 38$heeler "A 68$heeler cA ;8$heeler
dA Other #ur#ose
Eue2, In tota%N !ow %ong !ave +ou been a custo*er of 76ide industries %td,D
aA Less than one year "A One to under three years cA Three to under !i%e years
dA /i%e to !e$er than ten years eA ten years or ore
Eue3. -ow wou%d +ou rate +our %eve% of satisfaction wit! )o*pan+ in regards to priceA va%ueD
aA Excellent "A Mery Good cA Good
dA /air eA Poor
Eue4. -ow wou%d +ou rate t!e product of co*pan+D
aA /air "A Good cA Excellent
dA Su#er"
Eue5, 76ideLs product !ave to i*prove on 2ua%it+D
aA Strongly agree "A Agree cA Neither agree nor disagree
dA ,isagree eA strongly disagree
Eue6, -ow wou%d +ou rate t!e services of 76ide Industries 5td,
dA /air eA Poor
Eue", -ow wou%d +ou rate +our %eve% of overa%% satisfaction wit! )o*pan+
aA Excellent cA Good eA Poor
"A Mery Good dA /air
Eue3, -ow did +ou !ear about co*pan+Ls productD
aA Ad%ertiseent "A Sales re#resentati%e cA Colleague8!riend dA Other
Eue#, )o*pan+ va%ues peop%e and re%ations!ips a!ead of s!ort8ter* goa%s,
Eue1(, -ow %i'e%+ are +ou to reco**end 76ide Industries 5td, to a friend or re%ativeD Bou%d +ou
sa+ t!e c!ances are MD
dA /air eA Poor
Eue11, Bou%d +ou %i'e to purc!ase t!e product of co*pan+ in futureD
aA ,e!initely "A Pro"a"ly cA De unsure
cA Pro"a"ly not eA ,e!initely not
Eue12, Cou be%ieve )o*pan+ deserves +our %o+a%t+,
Eue13, 1o +ou t!in' co*pan+ is fo%%owing custo*ize so%utionD
Eue14, .%ease %ist t!e top t!ree reasons +ou initia%%+ beca*e a custo*er of )o*pan+ in
order of i*portance D(Open ended 2uestion)
MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM
Eue15, Is t!ere an+t!ing specifica%%+ t!at )o*pan+ cou%d !ave done different%+ to 'eep +ouD
(Open8ended co**ents)
Euestionnaire for 1ea%er
Eue1, In tota%N !ow %ong !ave +ou been a dea%er of )o*pan+D
"A Less than one year "A One to under three years cA Three to under !i%e years
dA /i%e to !e$er than ten years eA ten years or ore
Eue2, -ow wou%d +ou rate t!e overa%% 2ua%it+ of +our re%ations!ip wit! co*pan+N considering a%% of
+our e6periences wit! t!e*D Bou%d +ou sa+ it isD
dA /air eA Poor
Eue3, -ow wou%d +ou rate +our %eve% of satisfaction wit! )o*pan+ in regards to custo*er serviceD
dA /air eA Poor
Eue4, /re t!e profit *argin given to +ou is,
aA Satis!actory "A Good cA /air dA Poor
Eue5, 1o +ou t!in' t!e de%iver+ ti*e is too *uc! for productD
"A Strongly agree "A Agree cA Neither agree nor disagree
Eue6, $!ere are no bonus JincentiveJgifts for dea%er
Eue", $!e co*pan+ does not %isten to co*p%aint and grievance
Eue3, $!e co*pan+ is ab%e to survive because of t!e
aA Huality o! the #roduct "A Price o! #roduct cA No co#etitor
dA Drand nae eA Custoer satis!action
Eue#, $!e organization does not ta'e suggestion fro* dea%er
Eue1(, , Cou be%ieve )o*pan+ deserves +our %o+a%t+,
Eue11, )o*pan+ va%ues peop%e and re%ations!ips a!ead of s!ort8ter* goa%s,
Eue12, , Bou%d +ou %i'e to continue for t!e co*pan+ in futureD
"A ,e!initely "A Pro"a"ly cA De unsure
dA Pro"a"ly not eA ,e!initely not
Eue13, B!+ do +ou sa+ t!atD B!at specifica%%+ are +ou satisfied or dissatisfied wit! )o*pan+D
7nter response be%ow M (open8ended response)
Eue14, Is t!ere an+t!ing specifica%%+ t!at )o*pan+ cou%d !ave done different%+ to 'eep +our
businessD (Open8ended response)
WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW.

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