GITAM INSTITUTE OF MANAGEMENT

IMBA X TRIMESTER


FACULTY:
Dr. YVVSSS Vara Prasad
Associate Professor
Mobile: 9985293369
Vara2349@gmail.com
COURSE OUT LINE

Course Objective:

The objective of this course is to enable the students to understand the advanced and
contemporary management practices in the present global competitive environment.

Introduction:

Contemporary Management is a comprehensive text that surveys the theoretical
underpinnings of modern management thought and research. Through a variety of examples
from small, medium, and large companies it shows the reader how those ideas are used by
practicing managers. A hallmark of this text is its focus on the "Manager as a Person," which
discusses managers as real people with their own personalities, strengths, weaknesses,
opportunities, problems and distinguishes itself through its authorship, comprehensive,
current contents, rich and relevant examples and applications and experiential exercises
provided in every single chapter.

Reference Book:
Gareth R. Jones and Jennifer M. George, Contemporary Management, Tata McGraw-Hill
Edition, 2009

Session Plan:

Unit One : Introduction

Session-1 : Essential managerial tasks
(Lecture )

Session-2 : Levels and Skills of managers
(Lecture & Discussion)

Session-3 : The manager as person
(Lecture & Discussion)

Session-4 : Values, Attitudes, Emotions and Culture
(Lecture & Discussion)

Session-5 : Case: HPs Ultimate team player- Gareth R. Jones and
Jennifer M. George, Contemporary Management, Tata McGraw-Hill Edition, 2009 pp 39

Session-6 & 7 : Presentations & GDs
Unit Two : The Environment of Management

Session-8 & 9 : Managing diverse employees in multicultural environment
(Lecture & Discussion)

Session-10 : Management in the global environment
(Lecture & Discussion)

Session-11 : Case: An open-source lightning Rod- Gareth R. Jones and
Jennifer M. George, Contemporary Management, Tata McGraw-Hill Edition, 2009 pp 119

Session-12 & 13 : Presentations & GDs

Unit Three : Decision making

Session-14 : Decision making
(Lecture)

Session-15 : learning, creativity and entrepreneurship
(Lecture & Discussion)

Session-16 : The manager as planner and strategist
(Lecture & Discussion)

Session-17 : Functional strategies for competitive advantage
(Lecture & Discussion)

Session-18 : Case: Steering Patients through the system, Gareth R. Jones
and Jennifer M. George, Contemporary Management, Tata McGraw-Hill Edition, 2009 pp
292

Session-19 & 20 : Presentations & GDs

Unit Four : Leading individuals and groups

Session-21 : Motivation and performance
(Lecture & Discussion)

Session-22 : Leadership
(Lecture & Discussion)

Session-23 : Effective groups and teams
(Lecture & Discussion)

Session-24 : management of team work
(Lecture & Discussion)

Session-25 : Case: A real stake in your customers, Gareth R. Jones and
Jennifer M. George, Contemporary Management, Tata McGraw-Hill Edition, 2009 pp 549

Session-26 & 27 : Presentations & GDs

Unit Five : Managing critical organizational processes

Session-28 : Promoting effective communication
(Lecture & Discussion)

Session-29 & 30 : Managing conflict and politics and negotiation
(Lecture & Discussion)

Session-31 : Case: Mickey Ds Mc Makeover, Gareth R. Jones and
Jennifer M. George, Contemporary Management, Tata McGraw-Hill Edition, 2009 pp 697

Session-19 & 20 : Presentations & GDs

Suggested readings :

1. James A. F. Stoner, R. Edward Freeman & Daniel R. Gilbert, JR. Management,
Pearson 2009

2. Harold Koontz and Heinz Weihrich, Essentials of Management Seventh Edition,
the McGraw-Hill companies.2011

3. Tim Hannagan, Management concepts and practices, MacMillan India Ltd., New
Delhi 2010

Pedagogy: Topics will be covered by a mix of lectures, case discussion and analysis.
Through continuous evaluation student performance will be measured, components in this
process are...
Class room presentations
Case discussion and Group discussions
Surprise quizzes
Mid Exam And End Exams
Evaluation Criteria:

Case Discussion & GD : 10 marks
(Class Room Participation)
Quizzes : 10 marks
Mid Exam : 15 marks
Attendance : 5 marks
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