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Stakeholders-Customers

iPros
iPros iPros 1 / 37
Stakeholders
Shareholders
Employees
Government & Society
Customers
iPros iPros 2 / 37
Stakeholders
Why are Customers the most important stakeholder ?
iPros iPros 3 / 37
Stakeholders
Idea$ Value
iPros iPros 4 / 37
Stakeholders
Idea$ Value
Is it that easy??
iPros iPros 5 / 37
Stakeholders: Customer
Idea$ Value

Customer
iPros iPros 6 / 37
Stakeholders: Customer
Idea$ Value

Customer
Customers are the most important conversion factor.
iPros iPros 7 / 37
Stakeholders: Customer
Customer
iPros iPros 8 / 37
Shot in the dark
Great Idea$
iPros iPros 9 / 37
Shot in the dark
Great Idea$
No Demand
iPros iPros 10 / 37
Shot in the dark
Great Idea$
No Demand
Moderate Demand
iPros iPros 11 / 37
Shot in the dark
Great Idea$
No Demand
Moderate Demand
Great Demand
iPros iPros 12 / 37
Shot in the dark
Great Idea$
No Demand
Moderate Demand
Great Demand
Great Idea$ that failed: Apple Newton
iPros iPros 13 / 37
Shot in the dark
Great Idea$
No Demand
Moderate Demand
Great Demand
Great Idea$ that failed: Apple Newton
It is always a shot in the dark.
iPros iPros 14 / 37
Shot in the dark
You dont know what customer want !
iPros iPros 15 / 37
Shot in the dark
You dont know what customers want !
Even, customers dont know what they want !!
iPros iPros 16 / 37
Shot in the dark
You dont know what customers want !
Even, customers dont know what they want !!
So..
iPros iPros 17 / 37
Shot in the dark
You dont know what customers want !
Even, customers dont know what they want !!
So..
One has to be innovative.
iPros iPros 18 / 37
Shot in the dark
You dont know what customers want !
Even, customers dont know what they want !!
So..
One has to be innovative.
Frequency of being innovative must be very high !!
iPros iPros 19 / 37
Customer Satisfaction
Now the product is in market.
iPros iPros 20 / 37
Customer Satisfaction
Now the product is in market.
How do we increase the customer base?
iPros iPros 21 / 37
Customer Satisfaction
Now the product is in market.
How do we increase the customer base?
Optimization of Unholy Trinity
iPros iPros 22 / 37
Unholy Trinity
Quality: Better
iPros iPros 23 / 37
Unholy Trinity
Quality: Better
Cost: Lower
iPros iPros 24 / 37
Unholy Trinity
Quality: Better
Cost: Lower
Time: Minimum
iPros iPros 25 / 37
Who is Customer?
Customer V/s Consumer
iPros iPros 26 / 37
Who is Customer?
Customer V/s Consumer
Consumer are the nal users of products or services.
Customer
A customer is the recipient of a good, service, product, or idea.
iPros iPros 27 / 37
Who is Customer?
Customer V/s Consumer
Consumer are the nal users of products or services.
Customer
A customer is the recipient of a good, service, product, or idea.
Intermediate customer: purchases goods for re-sale.
Ultimate customer: Consumer
iPros iPros 28 / 37
Who is Customer?
Customer V/s Consumer
Consumer are the nal users of products or services.
Customer
A customer is the recipient of a good, service, product, or idea.
Intermediate customer: purchases goods for re-sale.
Ultimate customer: Consumer
Focus not just on Intermediate customer but Ultimate customers also.
iPros iPros 29 / 37
Who is Customer?
Customer V/s Consumer
Consumer are the nal users of products or services.
Customer
A customer is the recipient of a good, service, product, or idea.
Intermediate customer: purchases goods for re-sale.
Ultimate customer: Consumer
Focus not just on Intermediate customer but Ultimate customers also.
Understand the intermediate links.
iPros iPros 30 / 37
Conclusion
Understand the customers to gain their trust.
iPros iPros 31 / 37
Conclusion
Understand the customers to gain their trust.
Trust is ckle, maintaining it is a tough task.
iPros iPros 32 / 37
Conclusion
Understand the customers to gain their trust.
Trust is ckle, maintaining it is a tough task.
Take a lot of shots in the dark but, good ones !
iPros iPros 33 / 37
Conclusion
Understand the customers to gain their trust.
Trust is ckle, maintaining it is a tough task.
Take a lot of shots in the dark but, good ones !
Optimize the Unholy Trinity
iPros iPros 34 / 37
Conclusion
Understand the customers to gain their trust.
Trust is ckle, maintaining it is a tough task.
Take a lot of shots in the dark but, good ones !
Optimize the Unholy Trinity
P/E
Customer
Employee
iPros iPros 35 / 37
Thank You!
iPros iPros 36 / 37
Motivation
iPros iPros 37 / 37