!

"# %&&'(%)*' #'+'),'

Press Release


((- ./0123451/ )6631578 *399 :4/57;/< /8 =4>819>57 /59 .'"

!" $%&%'() *+,)- &.% (/%)01 2'+3 4++"51 6,7$%'-&%,) 8 9('&)%'-


Date: Sept 3, 2014
Location: San Francisco, CA


LffecLlve lmmedlaLely, uu8 Worldwlde, parL of Cmnlcom Croup, has Lapped 1odd CranLham Lo
serve as resldenL and CLC of uu8 Callfornla. ln hls new role, CranLham wlll be responslble for
leadlng Lhe San lranclsco offlce, as well as new and organlc buslness growLh. Pe wlll reporL Lo Mark
C'8rlen, resldenL of uu8 norLh Amerlca.

1odd had Lhe exacL proflle LhaL we were seeklng ln a candldaLe Lo run uu8 Callfornla - greaL cllenL
experlence, greaL people skllls, respecL for creaLlvlLy- and he's a nlce guy," sald C'8rlen. We look
forward Lo a brlghL fuLure of growLh under 1odd's leadershlp aL uu8 Callfornla."

CranLham brlngs over 20 years of experlence ln Lhe lndusLry Lo hls new role. Pe began hls
adverLlslng career ln Mlnneapolls and ln 1996, was lured Lo San lranclsco by Coodby SllversLeln &
arLners (CS). Pls dlverse experLlse spans overslghL of a wlde range of cllenLs - ln Lech, auLomoLlve
and consumer packaged goods - as well as agency managemenL roles.

l feel my experlence has prepared me perfecLly for Lhe opporLunlLles LhaL exlsL aL uu8 Callfornla,"
sald CranLham. A healLhy cllenL rosLer, greaL cllenL relaLlonshlps, and creaLlve and sLraLeglc
resources offer a perfecL launch pad Lo growlng Lhe buslness."

ln Lechnology, CranLham helped lead CS's efforLs for P's brand relnvenLlon under P Chlef
LxecuLlve Cfflcer Carly llorlna and lLs Clobal LnLerprlse buslness. Pe also had sLlnLs leadlng Lhe
?ahoo!, Adobe, Loudcloud and Zynga accounLs. 8oLh Loudcloud and Zynga are lconlc for Lhelr
dlsrupLlve effecL on Lhelr markeLs.

ln consumer packaged goods, CranLham led Lhe Cuaker CaLs Co humans go!" campalgn. 1he brand
lnlLlaLlve was a blg deparLure from Cuaker's LradlLlonal producL-by-producL adverLlslng approach
and was very well-regarded and awarded ln Lhe lndusLry.

AuLomoLlve ls anoLher of CranLham's passlons, lncludlng ouLslde of Lhe offlce. Whlle aL CS, he led
qulLe a few auLomoLlve accounLs, among Lhem lsuzu, Coodyear, SaLurn, Pyundal and ChevroleL. Pe


had Lhe opporLunlLy Lo help develop Lhe Pyundal Assurance program afLer Lhe flnanclal collapse of
2008, and Lo rebrand and launch crlLlcal producLs such as Lhe volL for ChevroleL as CM emerged
from bankrupLcy.

CranLham has also had a range of managemenL roles aL CS. ln addlLlon Lo belng an AssoclaLe
arLner, he was Lhe co-ulrecLor of Lhe AccounL ManagemenL deparLmenL and mosL recenLly Lhe
ulrecLor of new 8uslness. Whlle runnlng Lhe ChevroleL accounL, CranLham was responslble for Lhe
consLrucLlon of a 200+ person Leam and openlng CS's flrsL offlce ouLslde of San lranclsco ln
ueLrolL, where he served as Managlng ulrecLor.



# # #

)?3@7 ((-
uu8 Worldwlde (www.ddb.com) ls one of Lhe world's largesL and mosL lnfluenLlal adverLlslng and
markeLlng neLworks. AL Lhe presLlglous 2014 Cannes lnLernaLlonal lesLlval of CreaLlvlLy, uu8 Look
home 87 Llons as well as Agency of Lhe ?ear and 8eglonal neLwork of Lhe ?ear honors for
adam&eveuu8 and uu8 LMLA, respecLlvely. ln addlLlon, uu8 has been named Agency of Lhe
?ear numerous Llmes by Lhe lndusLry's leadlng adverLlslng publlcaLlons and awards shows. !"# %&''
(#)*+, has llsLed uu8 as one of Lhe 1op 3 Clobal neLworks for 12 of Lhe lasL 13 years. 1he agency's
cllenLs lnclude volkswagen, Mcuonald's, unllever, Mars, !ohnson & !ohnson, and Lxxon Mobll,
among oLhers.

lounded ln 1949, uu8 ls parL of Lhe Cmnlcom Croup (n?SL) and conslsLs of more Lhan 200 offlces ln
over 90 counLrles wlLh lLs flagshlp offlce ln new ?ork, n?.


)?3@7 "<51A3< :43@6 %5AB
Cmnlcom Croup lnc. (n?SL-CMC) ls a leadlng global markeLlng and corporaLe communlcaLlons
company. Cmnlcom's branded neLworks and numerous speclalLy flrms provlde adverLlslng, sLraLeglc
medla plannlng and buylng, dlglLal and lnLeracLlve markeLlng, dlrecL and promoLlonal markeLlng,
publlc relaLlons and oLher speclalLy communlcaLlons servlces Lo over 3,000 cllenLs ln more Lhan 100
counLrles.
lor furLher lnformaLlon on Cmnlcom and lLs brands, please vlslL www.omnlcomgroup.com
.357/A7C

ChrlsLle Clera
ulrecLor of CorporaLe CommunlcaLlons and norLh Amerlcan ubllc 8elaLlons, uu8 Worldwlde
Lmall: ChrlsLle.glera[ddb.com
Cfflce: 212-413-2186