1.

Instrucciones: A continuacin se presentan una lista de palabras comnmente utilizadas en el desarrollo de negocios y mercadotecnia, marca
con una las que se relacionen con la materia.
No
Word Meaning Translation

Purchasing process Purchasing is the ormal process o buying goods and ser!ices. "he Purchasing Process can !ary rom
one organization to another, but there are some common #ey elements.
Proceso de
compras
$ar#eting %t is the process o perorming mar#et research, selling products and&or ser!ices to customers and
promoting them !ia ad!ertising to urther enhance sales.
$ercadotecnia
'ales A sale is the pinnacle acti!ity in!ol!ed in the selling o products or ser!ices in return or money or other
compensation. %t is an act o completion o a commercial acti!ity.
(entas
Publicidad
)an!assing )an!assing is the systematic initiation o direct contact *ith a target group o indi!iduals commonly
used during sales.
)an!aseo
'torehouse&*arehouse %t is a commercial building or storage o goods. Almac+n& bodega
'er!icio
Production "he creation o !alue or *ealth by producing goods and ser!ices. Produccin
)ost An amount paid or required in payment or a purchase, a price. )osto
-.penditure "he act or process o e.pending, outlay. /asto
Precio
$arca
(endedor
'alary 0i.ed compensation or ser!ices, paid to a person on a regular basis. 'alario
1udget An itemized summary o estimated or intended e.penditures or a gi!en period along *ith proposals or
inancing them.
Presupuestos
%ncomes %t is equi!alent to recei!e money during a period o time in e.change or labor or ser!ices, rom the sale
o goods or property, or as proit rom inancial in!estments.
%ngresos

2elaciones
pblicas

3ogotipo

$ezcla de
mercadotecnia
4. Instrucciones: 5e acuerdo a los conceptos de la lista, escribe la palabra que corresponda a cada imagen
A ormal process o buying goods and ser!ices
A symbol designed or easy recognition.
"he !ariables: product, price, promotion, and
Place
A6 77777777777777777777777777 16 77777777777777777777777777
C) 77777777777777777777777777
%t is an
act o
completion o a commercial acti!ity.
%t is equi!alent to recei!e money during a period o
time in e.change or your ser!ices
%t is a commercial building or storage o
goods.
56 77777777777777777777777777 -6 77777777777777777777777777 06 77777777777777777777777777
Instructions: Match the sentences with the corrections. Then compare with a partner
16 7777777777777 is a orm o communication
intended to persuade an audience 8!ie*ers,
( 7 ) 1rand
readers or listeners6 to purchase or ta#e some
action upon products, ideas, or ser!ices.
2) "he !ariables, such as product, price,
promotion, and Place, managed by an
organization to inluence demand or a product or
ser!ice
( 1 ) Ad!ertising
3) Public relations ( ) 3ogo
!) "he amount as o money or goods, as#ed or or
gi!en in e.change or something else.
( 2 ) $ar#eting mi.
") "he perormance o *or# or duties or a
superior or as a employee.
( 3 ) "he art or science
o establishing and
promoting a a!orable
relationship *ith the
public.
) A name, symbol, or trademar# designed or
easy and deinite recognition.
( ! ) Price
7) A trademar# or distincti!e name identiying a
product or a manuacturer.
( " ) 'er!ice
#) A man *ho is employed to sell merchandise in
a store or in a designated territory.
( # ) 'alesman