D Link Company Project Report

D LINK PVT. LTD.
| 1

ACKNOWLEDGEMENT

I wish to thank founder director and chairmen of
SURYADATTA GROUP OF INSTITUTES, Prof. Dr. S. B. Chordiya
for giving me such a great platform of learning and for giving me a
beautiful opportunity of making a product profile.
It is pleasure to be able to thank all the people who helped me to
make this product profile. I express my sincere gratitude to our
respected class coordinator Miss Deepika kaur for his strong
encouragement and morale support.
I would also wish to thanks to my parents and all my friends
who helped me in every turn. There is a noble guidance driving
inspiration support and blessing which has enable me to undertake the
complete this task without which it would not have been possible for
the present work to see the light of the day.
Last but not the least; I would like to thank God for everything.

DARSHAN KHANT
P.G.D.M. (IB+IT)

D LINK PVT. LTD. | 2

CONTENTS

ACKNOWLEDGEMENT . (1)
1. I NTRODUCTI ON . (3)
2. OBJ ECTI VES OF THE STUDY ..(4)
3. METHODOLOGY OF STUDY . (5)
4. CHAIRMANS MESSAGE ..(6)
5. COMPANY VI SI ON . (7)
6. COMPANY MISSI ON . (7)
7. COMPANY PHI LOSOPHY ..(8)
8. OBJ ECTI VE OF THE COMPANY . (9)
9. AUDI TORS ..(10)
10. COMPANY LOCATI ON . (11)
11. BOARD OF DI RECTORS ..(12)
12. ORGANI ZATI ON STRUCTURE . (14)
13. RANGE OF SERVI CE . (15)
14. COMPONENT USED I N PRODUCT . (17)
15. MAJ OR SUPPLI ER . (18)
16. PROCESS & OPERATION . (19)
17. RESEARCH & DEVELOPMENT . (20)
18. QUALI TY CONTROL . (21)
19. BALANCE SHEET . (22)
20. MARKETI NG STRATEGY . (24)
21. FI XED ASSETS . (26)
22. FUTURE PLANS .(27)
23. WHAT DI D I LEARN . (28)
24. ITS RELEVANT TO MY STUDY TO BECOME A MANAGER.(29)
25. CONCLUSI ON ..(30)
26. REFERENCES . (31)


I NTRODUCTI ON
DLink Technologies started off in the earlier part of last Century.In the
1970s the company decided to expand into the computing business and by
1975 D Link had created Indias first homegrown computer.
By 1981 they had launched their own hardware company and changed
their name to D Link PVT. Limited as we now know it today.In 1984 they
decided to change to software production before changing definitely in 1990 to
focus on software
D Link PVT LTD. was ranked among the top 50 most respected
companies in the world by Reputation Institutes Global Reputation Pulse 2007.
We have been voted the 'Most Admired Indian Company' in The Wall Street
Journal Asia 200 for 10 years in a row since 2000. We won Sears Holding
Corporation's Partners in Progress award for the second consecutive year. We
also won HDS' Diamond Award for 'Best Virtualization Strategy' and Platinum
Award for 'Best Green Strategy for a Data Center'. D Link PVT. LTD was also
listed in the Most Admired Knowledge Enterprises (MAKE) 2008 study and
Forbes' Asian Fabulous 50 for the fourth consecutive year. We were ranked
among 'India's Best Companies to Work For - 2009' in a survey by the Great
Place to Work Institute and conferred with the NASSCOM gender inclusivity
award. Asset magazine acclaimed our Corporate Governance, acknowledging our
corporate policies and practices as amongst the best in the industry.
D Link PVT. LTD began its journey in India's business environment in
the 1980s, in an era when endless red tape was imposed on the private sector. In
this environment, building a company whose long-term objectives included
operational longevity, high ethical standards and global respect demanded
commitment to a core set of values. For D Link PVT. LTD, these values focus on
instilling trust in our relationships with all stakeholders, including employees,
investors, clients, society and the communities in which D Link PVT. LTD
operates.


OBJECTIVES OF THE STUDY

This study was to determine the basic level of customer satisfaction,
behavior and customers thought to recommend measures to bridge the gap
between customer need and customer satisfaction and our company want to
search new market on the bases of this study.
The various objectives behind this study are as follow:

1. To know the customer behaviors related to new product and also the old one its
competitors through feedback.
2. Develop a business model based on extensive study.
3. Identifying different market supply and distribution channels study its process.
4. To know the function and process of the market.
5. To determine the customer perception regarding the quality of product expected.
6. To know how to analyses the market feasibility.
7. To know for future investment.
8. To get a clear picture about how structure of the organization as well as the
direction of information flow.
9. To know the role of the manager and top management in companies.
10. To know the importance of research and development, quality control.


METHODOLOGY OF STUDY

Software Engineering Tools & Methodologies:We developed a unique
approach with a blend ofTools, frameworks and methodologies to provide value
engineering services to clients and built capabilityto do deep structural analysis
of an application andprovide insights on Scalability, Maintainability,Complexit
y etc. and aid retain/ sunset decisions.We continued to study the interplay
between Softwaredelivery and team composition. Unique insights from
the study have been incorporated into our resourcingmodel to maximize perfor
mance and optimize costs.Our joint work with Harvard business school in this
area has been published in Management science - aleading management journal.


CHAIRMANS MESSAGE

A leader has to create hope- a plausable story about the better
future for the organisation.everyone should able to see the rainbow
and catch a part of it. this means instilling trust which require
adherence to the value systemthat enhance the
confidence,commitment and enthusiasmof the people.Our core
corporate assets walk out every evening. It is our duty to make sure
that these assets return the next morning, mentally and physically
enthusiastic and energetic.


CHAIRMAN
MR. PRAVINBHAI PATEL

COMPANY VI SI ON

To be a globally respected corporation that provides
best-of-breed business solutions, leveraging technology,
delivered by best-in-class people.To follow the highest
standards of honest workmanship in whatever we make.

COMPANY MI SSI ON


"To achieve our objectives in an environment of
fairness, honesty, and courtesy towards our clients,
employees, vendors and society at large."

COMPANY PHI LOSOPHY
We believe that the softest pillow is a clear
conscience. The values that drive us underscore our
commitment to:Customer Delight: To surpass customer
expectations consistently Leadership by Example: To set
standards in our business and transactions and be an exemplar
for the industry and ourselves Integrity and Transparency: To
be ethical, sincere and open in all our transactions Fairness:
To be objective and transaction-oriented, and thereby earn
trust and respect Pursuit of Excellence:To strive relentlessly,
constantly improve ourselves, our teams, our services and
products to become the best.


OBJ ECTI VE OF THE COMPANY

Our primary objective is to develop and utilize innovative
and creative products and services and concepts and provide
totalcommunication and information solutions to individuals
and organizations. We try to make sure that each and every
client who puts his faith in us is satisfied and forms a relations
hip that lasts long and is mutually beneficial. To successfully
deliver services of Global Standards to clients both in india
and abroad. To become Strategic Partners for our clients ,
because of our core organizational capabilities. To offer Cost-
effective methodologies backed by extended quality service.


AUDITORS

We have both internal as well as external auditors for checking
the accounts of our business transaction.
Internal
MANOJ VADARIA
VISHAL PATEL
External
MAHARSHI BHATT
SANDESH YADAV

The above persons are playing a vital role in our success and that is how we have an
excellent fame among our customers, creditors, investors and governments etc.


LOCATI ON
HEAD OFFI CE:-
D LINK PVT. LTD,
O.P. ROAD,
NEAR, ABS TOWER
RACE COURCE ROAD,
ALKAPURI
VADODARA , GUJARAT
INDIA
Ph no.- (0265) 2651331,2653443
Mo-9016643795,9824064555
Fax 0265-2652191
SUBSI DI ARY:-
D LINK PVT LTD.
SECTOR 2
Near UNIVERSITY CIRCLE
IT PARK


GANDHINAGAR
WEB :- WWW.DLINK.COM
E-MAI L:- dlink@gmail.com
darshan_khant@yahoo.co.in

COMPANYS BOARD MEMBERS

FOUNDER: Mr. M. R. PATEL
Chairman: Mr. PRAVINBHAI PATEL
M.D: Mr. DARSHAN PATEL
Finance: Mr. CHETAN KANSAGARA
Chief, Projects & Corporate affairs: Mrs. GOPAL DADHANIYA
Chief, Human Resources: Ms. SANDHYA
Chief, Operating Officer: Mr. BHAVIK MAKADIYA
Chief, Research &Technology: Mr. BHAVINKUMAR
Chief, Production Manager: Mr. MANISH KANSAGARA
Purchase Manager: Mr. ABHAY PATEL
Quality Manager: Mr. HARSH KHANT


Marketing Manager: Mr. PRAFUL PATEL

BOARD OF DI RECTORS
KANTI BHAI PATEL: A professional economist, Kantibhai did his master's in
Economics from the M.S.University,Vadodara in 1978 and his D. Phil (Ph.D) from Oxford in
1982. He taught and researched economics for 18 years at Oxford, M.S.University, Harvard,
Tufts University, Jawaharlal Nehru University, Rutgers University and the Indian Statistical
Institute, New Delhi. Kantibhai writes columns for newspapers and magazines. In addition,
he has written three books and over 70 research papers on economic history, industrial
economics, public sector, bankruptcy laws and procedures, economic policy, corporate
finance, corporate governance, public finance, tax enforcement and legal reforms.
K. RAMESH: K.Ramesh started his D LINK PVT LTD journey in 1981 by first
spearheading its project management, followed by client relationships in North American
region for a decade. He followed this with a five-year sabbatical with Sun Microsystems
between 1991 and 1996, where he responsible for designing and implementing their first e-
commerce application amongst other credible contributions. In 1997, on his return to D LINK
PVT LTD, K.Ramesh established and headed the Internet Consultancy practice. Over the
years, K.Ramesh has been known to foster innovation, leadership, teamwork and work values
within the organization K.Ramesh received a masters degree in Physics from the University
of Kerala and a MS in Computer Science from the University of Boston
SATI SHKUMAR: Satishkumar is a member of the Board of Directors of D LINK PVT
LTD and is responsible for delivery excellence across the company. He is also a Director on
the Board of D Link Technologies (China) Co. Ltd. and Australia Pty Ltd., an D LINK PVT
LTD subsidiary Satishkumar holds a Mechanical Engineering degree from Gujarat University
and a master's degree in Mechanical Engineering from the Indian Institute of Science,
Bangalore.
ANU RADHA : Anu Radha is a thought leader on market strategy and consumer issues
in India. She heads an independent market strategy consulting practice and works with
several global companies and non-profit institutions, guiding the development of their
business and market strategies. An alumna of the Indian Institute of Management
Ahmedabad, Rama is also a visiting professor at her alma mater and serves on its Board of


Governors.Rama has worked with McKinsey & Co., MARG Marketing & Research Group,
Hindustan Lever and MODE.

ORGANI SATI ONAL STRUCTURE


RANGE OF SERVI CE

Lab view, Quartus II , Modelsim
FPGA chip programming
Oracle Database Development And Maintenance
Software Maintenance and Development
Infrastructure Outsourcing
Business Process Outsourcing (BPO)
IT consulting
Product Engineering
Engineering software Testing


BRAND

DLinkPVTLTD has certainly created a name for itself.
It has worked with major companies like Altera, Texas Instrum
ents,and Microsoft.DLinkPVT.LTD. has serviced 50 of the
fortune 500 Companies.
OPERATIONAL EFFECTIVENESS: DLinks reliability has
been proven time and time again , as they are able to do it
better than their competitors
ASSURED QUALITY:DLink s product defect rate55%
lower than industry average
LOWER COSTS:37% higher productivity than industry
ratio
ON TIME DELIVERY:Dlinkstrives to do it right theFirst
time so that they dont have to discount their services! 91% of
products are delivered on time even though the industry
average is only 76%


THE COMPONENTS USED I N
PRODUCTS

Operating Systems: Unix, Linux, Free BSD, Windows 9x, NT/2000
Server
Databases: SQLServer, MYSQL, MS Access, Oracle
Web Tools: Dreamweaver, FrontPage, Editor
GUI Designing: Photoshop, Image Ready, CorelDraw, Flash
Client Side Scripting: HTML, CSS, JavaScript
Server Side Scripting: PHP 3.x/4.x/5.x, ASP.NET, ASP, ISAPI/NSAPI
Microsoft .NET /SQL Server Development
Open Source
Java
C++


MAJ OR SUPPLI ER

Banking Finance and I nsurance
Consumer goods and services
Medical and Health Care
Media and EntertainmentTravel and Leisure
NGO and Government
Automobile
Real Estate
Educational Institutes
Electronics companies


PROCESS, OPERATIONS

Process
Materials Management, Order Management, Customer
Management, Product Development, Supplier Management, Quality
Control, Equipment maintenance, Environment Management.

Operation
Marketing, Production & Maintenance, Finance, Research &
Development, Human Resource Development, Employee Welfare.
Each function undertakes varies operation for effective and
efficient management of their function.


RESEARCH AND DEVELOPMENT

Expenditure on R&DDuring the year under review, we have incurred an e
xpenditure of Rs.492 million including capital expenditure in continued develo
pement of R&D activities.

Targeted Research


D Link SETLabs undertakes research in the areas of Malleable
Architecture, Pervasive Access, Flexible Processes and Personalized
Information.
Centers of Excellence
Our Centers of Excellence (CoE) focus on extending technology
competence in convergence, data warehouse and business intelligence, grid
computing, J2EE, Microsoft and SOA.
Global Internships
InStep, D Link' internship program, enables undergraduate,
graduate and PhD students to work on live technical and business projects.
Engagements
D Link SETLabs engages clients through workshops, research
projects, joint publications and deployment opportunities.

QUALI TY CONTROL
'In God we trust, everyone else must come with data' is an oft-heard
phrase at D Link. We constantly benchmark our services and processes against
globally recognized quality standards. Our certifications include SEI-CMMI
Level 5, CMM Level 5, PCMM Level 5, TL 9000 and ISO 9001-2000. In
February 2007, D Link BPO was certified for eSCM level 4.0, the eSourcing
Capability Model for Service Providers developed by a consortium led by
Carnegie Mellon University's Information Technology Services Qualification
Centre.
D Link covers all our processes, interfaces and outputs, in management,
core and support process. It helps us deliver long-term excellence, and
ultimately, predictability of returns, through the Global Delivery Model (GDM)
to all stakeholders.
We improve "Execution Excellence" through continuous productivity
improvement. We have continuously benchmarked our processes against world-
class standards and models such as ISO 9001-TickIT, SEI-CMM / CMMI, ISO
20000, ISO 27000, AS 9100, TL 9000 and ISO 14001.
Regular and rigorous assessments are conducted by reputed external
assessors. Our process performance has been benchmarked and has emerged as
a better performer than our peers in the industry.
D Link has embarked on several strategic improvement initiatives:


Baldrige-based assessment of units for business excellence

Organization-wide reuse and tools initiatives for productivity improvement

Patent application filed for PROSO, our project scheduling model

Program management framework to enable execution of large deals

Proactive risk assessment model and approach to mitigate execution risks

eSCM Level 4 certification of D Link BPO by the IT Services Qualification
Center (ITSqc) at Carnegie Mellon University

Internal quality certification to equip our team members with required skill
sets quickly

BALANCE SHEET

Balance Sheet as at (in USD Million) March 31, 2009 March 31, 2008
ASSETS

Current Assets

Cash and cash equivalents 2,167 2,058
Available-for-sale financial assets - 18
Trade accounts 724 824
Prepaid expenses and other current assets 81 107
Unbilled revenue 148 120
Total current assets 3,120 3,127
Property, plant and equipment, net 920 1,022


Goodwill 135 174
Intangible assets 7 11
Deferred income tax assets 88 73
Income tax taxes 54 55
Other non-current assets 52 45
Total non-current assets 1,256 1,380
TOTAL ASSETS 4,376 4,507



MARKETI NG STRATEGY

D Link seems to still be setting a cloud services strategy, and will
consider which services to focus on for both public and private cloud
environments. The D Link labs are busy with cloud computing research
initiatives on offerings associated with advisory, deployment services, and
cloud-enabled services for the SMB market. Over the next year, D Link will
pilot projects in all three areas of cloud offerings (IaaS, platform-as-a-service
[PaaS], and SaaS). The firm is also monitoring cloud services startup firms and
assessing potential partners. D Link is planning on faster cloud services growth
than its more traditional services. D Link said it has many of the fundamental
technology components for cloud services in place now, and it is investing
heavily in cloud service offerings and capabilities. D Link contends that it has a
pipeline of clients interested in taking advantage of current and near-term
offerings, and the firm is assessing SaaS model options for many of the
industry solutions its planning to build over the next 18 to 24 months. Some
specific cloud services that D Link is planning include digital asset
management, ADM services on Microsoft Azure, and several IaaS options
(storage, backup, disaster recovery, and compute as services). D Link has cloud
service partnerships with firms like Amazon, Cisco EMC, Microsoft,
salesforce.com, and VMware.In a marketing alliance, D Link and the alliance
partner jointly deliver business solutions which leverage D Link' industry,
functional and technical expertise, D Link' Global Delivery Model and the
alliance partner's technology and services.


FI XED ASSETS


Fixed Assets
A. Goodwill on Consolidation The excess of consideration paid over the book
value of assets acquired has been recognised as goodwill in accordance with
Accounting Standard (AS)21 Consolidated Financial Statements. Goodwill
arising on account of acquisition of subsidiaries and afliates is not amortise
d but reviewed for impairment if there are indicators of impairment. Upon
review for impairment, if the carrying value of the goodwill exceeds its fair va
lue, goodwill is considered to be impaired and the impairment is charged to th
e income statement for the year. Goodwill has increased by Rs. 14,312 million
during the year mainly due to acquisitions during the year and impact of reins
tating goodwill relating to nonintegral overseas operations at the exchange rat
es prevailing on March 31, 2009.
B. Addition to Fixed Assets
During the year, the Company invested Rs. 19,073million on Fixed As
sets. The unit-wise spends are outlined below :

Business Unit (Rs. in Million)2009
I T services 16,475
I T products 449
Consumer Care and Lighting 1,112
Others 1,037


FUTURE PLAN OF ACTI ON

We will continue to invest in house development of Software Engineering
Tools to improve productivity and Quality; Examples include DLink style,
Deep Check, DLink Accelerator, DLink Unit Test and DLink code checker,
reusable IPs/assets (components,tools, frameworks) which help in accelerating
the implementation of solutions in customer engagements.We have chosen
Enterprise Information Management as one of the areas of focus in Applied
Research.

WHAT DID I LEARN?


My experience of making a Product Profile is wonderful
because it gives me a lot of valuable & knowledgeable information.
After preparing a product profile I come to know that what researches
should be conduct before launching any product in the market. For
promoting the sales of any product it is necessary to fulfill the
expectations of the consumers related to a particular product and this
profile helps me to know how to target the customer or how to reach
the customer and how to satisfy them.
It is necessary for every company to expand the market of their
product for surviving in a market and for expanding the market
Positioning of the market is very necessary. This profile also helps
me in the same.
In this way I can easily say that product Profile is really a
wonderful experience for me.


HOW IT IS RELEVANT TO MY APPROACH TO
BECOME A MANAGER

Deep marketing knowledge should be in a manager. Each and
every aspect of marketing should be clear to manager. A manager is
as important as back bone is important for body. Without backbone a
human being cannot stand these things also apply in marketing field.
A company cannot stand without manager. Whatever I learnt and
knew to make a company profile it gives huge knowledge about
manager and managers role in the company, What is team work how
control the whole organization how relationship is important with sub
ordinate how to take work from colleagues. Lot of things I learnt from
the company profile which will help me to become a manager. It is
nice experience to know the all things which is directly company and
I am sure that it will help me to become a good manager.


CONCLUSION

Everything in this world is made to utilize properly but it should
be reach at the proper person or to the proper utilized areas. Otherwise
the value added to those things became in vein.
As there is a proverb that,
Far From Eye, Far From Heart
Thus marketing role play a very important role in achieving the
objectives of a company. Undoubtly, value utility is created by the
manufacture of product or service but time and place utilities are
created by marketing role. According to Drucker, both the market
and the distribution channels are often more crucial than the product.
They are primary: the product is secondary. In an economy like that
of India, where marginal shortages can lead to disproportation
distortion in prices, a dependable and efficient distribution system is
very much essential. The distribution system creates a value added to
all most all products.


References

Websites:
1) www.infosys.com
2) www.altera.com
3) www.wipro.com
4) www.scribd.com
5) www.nseindia.com
6) www.businesstoday.in
7) www.economictimes.com

BOOKS
o Marketing Management by Philips Kotler 10
th
Edition in
1998, Hall of India Pvt.Ltd, New Delhi-110001.
o Marketing Research by Luck Rubin 7
th
Edition in
1999, Hall of India Pvt.Ltd, New Delhi-110001.
o Research Methodology Methods & Techniques, by
Kothari C.R. 2nd Edition, Wishwa Publication, New Delhi-
110001
o Company Literature.

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